Date: 2026-08-08 Channel: ops From: Michael Houck
Signal
Michael stated Lore will likely be fully brought in-house by end of August (EOM), possibly sooner. The plan: run a full-fledged test on RV’s own brands first, then start offering to clients.
Michael also flagged intent to have a conversation about merging or acquiring “Emma” - a person with relevant domain knowledge and existing clients (context: Lore niche). The reasoning: having her for domain knowledge and client relationships would be valuable.
Why it matters
- Lore in-house EOM is the first hard timeline on this transition. Prior context was “fully able to bring in house by EOM” - this is a commitment, not just aspiration.
- Emma acquisition/merger is new information: implies Emma may be operating independently (or as a contractor) with her own Lore-adjacent client base. Michael sees a merge/acquire as a way to absorb domain knowledge and clients together.
Action item implied
- Michael to have the Emma merge/acquire conversation (no date given).
- RV brands test of Lore system before EOM.
Follow-up to check
- Who is Emma? Likely a Lore-adjacent contractor or operator. Not yet in Team. Update team page when identity and arrangement are confirmed.