Date: 2026-09-24 3:40 PM EDT Granola: https://notes.granola.ai/d/a528ae2d-f0f2-4951-95cb-255c17297707 Attendees: Michael Houck, Emma (Lore — system audio, not a Granola user)
Note: Emma joined via system audio; she does not appear in Granola known_participants.
Summary
Post-call debrief between Michael and Emma immediately after the Lore <> Aeon discovery call. Aligned on scope and packaging for the Aeon proposal.
Aeon is a $34M stable business (MSH International parent) with essentially no digital presence — 2 usable web pages, no effective CTAs, no organic footprint. Scope is broader than initially expected.
Decisions
- Proposal scope agreed: Website rebuild as a separate one-off project priced upfront (not bundled into retainer), plus comprehensive retainer: Socials x2 (personal + business), SEO + GEO, newsletter (sold separately, lower-funnel nurture).
- Website rationale: Technical SEO baseline included, but the rebuild is needed before the content engine can drive any conversions — “useless traffic because it can’t do anything” without key company pages and CTAs.
- CTAs to include: Book a demo (for Aeon Hire/Source), free trial (for agentic growth side).
- Pain-point angle for social: Exit plan and business valuation — more compelling than generic brand content.
See decision page: Aeon Proposal Scope: Website + Comprehensive Retainer
Action Items
- Emma: Send website scope + full package quote to Michael by tomorrow morning (draft tonight).
- Michael: Compile full proposal across all components and send to Aeon over the weekend (traveling Friday).
- Emma: Review Rye Valley website before launch (Michael wrapping up next week).
- Michael: Share lower-ticket entry product ideas with Emma next week.
Notable Transcript Excerpts
“Their website right now has like, it’s got 2 usable pages… that’s not useful from an organic perspective. So their website has fuck all and they don’t have the right CTAs to actually bring people in the funnel.”
“Our content engine, the whole goal is to get unbranded traffic… But they’re missing like every company page on there.”
“Unless they’re having conversations with people before… they can’t convert on the website because there’s just nothing to it. We can bring them traffic without any of that, with a decent blog and decent content, but they can’t convert if the rest of the website [isn’t there].”
Michael: “I think we got a good one here, so let’s close the deal and get it rolling.”