Date: 2026-09-04 3:00 PM EDT Attendees: Blake Stewart (Megaphone), Will Hinman (FlashPass/client)
Summary
Weekly content sync between Blake Stewart and Will Hinman. Main outcomes: X strategy is being overhauled (current posts are repurposed LinkedIn content, too long for X, zero new followers last period), three new content topics identified, and a decision to repurpose each LinkedIn post into 1-3 shorter tweets going forward.
Decisions
- X strategy: keep LinkedIn posts as-is; Blake repurposes each into 1-3 shorter native tweets instead of cross-posting the same long-form content. See Will Hinman: X Content Strategy Pivot.
- Target posting once daily on X to build volume.
Action items
- Blake: repurpose existing LinkedIn post queue into 1-3 tweet versions each
- Blake: draft Labor Day post with engagement hook (target: Mon Sep 7, angle: invest in worker skills to stay competitive as technology evolves)
- Blake: draft Amy Acton debate post (aggressive take; Will will review and amend)
- Will: read SB 951 before deciding whether to post on it
- Will: review train-themed Notion drafts when he has a chance; Tuesday post needs to go live
New content topics discussed
- Labor Day (Mon Sep 7): Invest in worker skills as technology evolves; add engagement hook
- Amy Acton / Ohio governor debate: Acton declined to debate Vivek Ramaswamy; Will wants an aggressive take (she quit as health director under pressure, now dodging debate)
- IIJA / NTIA Broadband BEAD funding: NTIA redirecting surplus BEAD funds to more deployment instead of nondeployment guidance; angle: let federalism work, let states spend nondeployment funds (workforce training + digital literacy) as they see fit; target: state officials and policy stakeholders who could greenlight FlashPass contracts
- California SB 951 (AI Warning Act): Requires 90 days notice; Newsom has 30 days to sign or veto; Ohio watching as template; Will flagged as one of few workforce tech founders who can explain the mechanics — but will read the bill before deciding
Notable transcript excerpts
Will on X performance: “We’re not even showing, like, one new follower on x during that last period, I think. So we got there’s gotta be something we can do a little bit better.”
Will on post length: “I have a tough time thinking anybody’s gonna be like, oh, let me read this four paragraph essay on x about this random person who I’ve never met.”
Blake (confirming pivot): “I’ll have him maybe repurpose each post into like one to three different tweets.”
Will on BEAD nondeployment angle: “We’re all for building out broadband to people that need it. But when states are calling for workforce training and or digital literacy components as something that’s critical — let federalism play out. Let states spend the money how they see fit.”