Summary
Weekly Megaphone sync. Major topics: funnel redesign (shift from lead magnet to weekly viral template drops as the ad hook), Blake Emal taking over all client accounts with warm handoff from Michael, writer transition and current churn, and Blake’s expanded role + compensation structure discussion (see Owner tier for comp details).
Decisions
- Funnel redesign: shift from lead magnet model to weekly viral template drops as the ad hook
- VAs source 3 viral templates per week; Michael and Blake break down why they worked
- Add short essay or “what I’m thinking this week” section
- Run ads driving to the template series, then upsell via VSL
- Two VSLs: LinkedIn and X; likely a third for newsletters; Michael writing scripts this weekend
- Two issues/week structured around this funnel (not two different content types)
- Blake Emal taking over all client accounts; Michael to reintroduce him in Slack with a warm handoff
- Blake has latitude to adjust content mix per client if it helps account growth
- Ben to add retainer amounts to existing client doc so Blake can match output to value
- Draper accounts stay with Jacob for now; pressure-test 12-13 account batch first
- Jacob kept on 1-2 months as optionality in case volume spikes
- Churn: Polar pausing after early September; Cape likely churning (company shutting down)
- Expansion: Jeffrey Evans (Mantis) likely adding Alex from The Chainsmokers before October
- See also: Megaphone Funnel: Shift to Weekly Viral Template Drops as Ad Hook
- Comp details: Owner tier
Action Items
- Michael: write VSL scripts for LinkedIn and X; sync with Blake next week to finalize and record
- Michael: have Ben add retainer amounts to client doc (Blake needs to match output to client value)
- Blake: set up 30-60 min kickoff call between Blake Emal and Blake (VA) to align on workflow
- Blake: follow up on comp and equity structure (think through tradeoffs over weekend; call Michael Tuesday)
Notable Details
- Current content load: ~18 accounts, ~33 long forms and 10 short forms per week
- Several clients on Friday deliveries or email-only (no Slack), complicating batching
- Concern: cutting Jacob and Austin now could make rehiring hard if volume spikes
- Jeffrey Evans (Mantis VC): adding Alex from The Chainsmokers as a client
Transcript
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