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- Source: Read.ai 01KWFG9Y5HY5CEZF1CPRQS3T4F (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
Dominic Forth: Niche or target ICP, the difference can be exponential, really, you know, targeting. So, what’s happened with us is we’ve spread ourselves too thin really with our targeting. And so, we have lots of different clients doing lots of different things, but it’s not scalable. And so, what we really want to do and where we’ve seen the opportunity is focus on consumer packaged goods clients. And I think I might have mentioned this yesterday a little bit. Bit. So, e-commerce is a huge opportunity for us, especially in healthcare brands and anything where there’s a claim where, like, anti-aging is a great example. People hear the word anti-aging all the time. So, they’re super skeptical. So, there’s a huge trust gap. And so, we have direct access to media where we can book these brands on TV, build trust and influence very quickly. But what we like about e-commerce is you can attribute ROI to it. It because there is a sale at the end of the function versus the CEO from a new AI startup that’s talking thought leadership. Does he get an ROI? Does he not? Then you get him in Forbes, but then he’s not happy Forbes. He expects to be in the Wall Street Journal. Then you get him on a New York TV. So that’s probably too much in the weeds, really. But the reason why we like CPG is it’s very repeatable, very executable. It’s a massively growing. E-commerce continues to grow. Just look at like Cyber Monday after Black Friday. So anything more to add, Christine? J Christine Feeley: I think the only thing I would say, the other piece that makes CPG really interesting, is they already understand for the most part the value of mass media because this is mass media or digital media is a part, a core competency of their media plans. So we’re not having to go down that raffle of explaining the value of TV or the value of podcasts. They get it. They’re more interested in how the heck are you guys doing that? Because I want a piece of it, I want to be a part of it. And so that really changes the discussion dramatically. When you’re not having to spend 15 minutes, 20 minutes on why a specific medium is extremely powerful. I think that’s what you’ve run into a couple of times now, Dominic, is that right? Dominic Forth: Yeah, I mean, I’ve had four really good sales calls this week. One is an AI, they’ve just got Series A funding. It’s a company called Transient AI. But I mean, it’s like a a massive spider web of like where we can go with media and do everything. And so just building the proposal for that company is going take hours. Whereas CPG, you jump on the call and it’s like, hey, I can get you on ABC, Fox, and CBS in three weeks. And it works perfectly for Labor Day because I saw a Labor Day sale. We’ll even put spokespeople on to represent your brand. Check these three spokespeople out. And it’s a no-brainer. And the margins are better, so it’s less less work, higher margins. Yeah, yeah, it is. And it’s took us, it took me, didn’t take Christine this long, but it took me like three years to get to this point of realizing that’s where the ICP is because we were trying to put thought leaders into these placements, but they were never quite happy, you know. And so. Is great. The AI stuff’s phenomenal. Like, I was chatting with a guy before. It’s like really interesting stuff. But, how do you explain that? And the sales cycle is 18 months for them. You know, they’re trying to do industry white papers. It’s just very detailed. So, yeah, I think we, and this was actually reinforced yesterday. We targeted a conference in Las Vegas. One of our salespeople got on the call. First time she’s met the person and she had a signed contract within 30 minutes. So it’s for a female cosmetics company that’s be exhibiting in Las Vegas. UNKNOWN_SPEAKER: Congrats. Dominic Forth: So the question. Yeah. Yeah. So the question is, knowing what, go ahead, sorry. Oh, sorry, Dozeneko. Yeah, knowing what we know now, though. Need to be smarter with the newsletter because coaching these companies, the CEOs don’t want to be on TV. You know, the company for a men’s skinker product, in Italy, no ambitions to be on camera. So, coaching him how to be on not going to resonate. So, the strategy needs to be shifted. The other piece is our list. So, our list is about 1400 people now. It’s steadily been declining, which we knew it would because the way we built the list, Christine, honestly, was kind of going back through sales calls that Chrissy had had where people had said, Yes, I’m interested from like three different years worth of different initiatives like that. So, it is kind of a hodgepodge of people. It’s not like a true marketing list where, you know, the typical funnel where. Give out a lead magnet, they subscribe and stuff like that. So that’s the other challenge. So it’s not just a matter of switching the, the content of the newsletter. We have to look at the subscribers as well. I think we really need to segment that. Does your team purchase lists at all? I don’t even know if that’s an option we’d want to look at, but Blake Stewart: Ben, have we done that before? We purchased list. I don’t think we maybe, yes and no. Like we do organic roaming, we’ve done ads, but purchasing a full list. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: List purchasing not done that specifically. UNKNOWN_SPEAKER: Okay. Dominic Forth: I just met with a magazine publisher on Monday and he uh Grant Cardone on the cover, he purchases a subscriber base. It’s a 10,000 minimum, and then he can get a celebrity. A fascinating conversation, and so that’s how he gets these big names on the covers. So just curious about that. Okay. So, yeah. Yeah. So, just talking through this, so the two challenges then with this direction: one is the list itself, the quality and quantity. And then the next is the content. You know, what’s the go-to-market strategy? And so my thought is that I don’t want to rush, and I’d love to get your feedback on this. I don’t want to rush and try and, you know, force this out in the next two weeks because that’s the next cadence, isn’t it? Two weeks from now. So I wasn’t. UNKNOWN_SPEAKER: Yeah. Dominic Forth: So I’m just like, I was just thinking about your process. How would you approach it really? Where this is quite a big shift for us. But we’re wasting a lot of time, to be honest, on these B2B calls prospects, these thought leadership clients because they’re not ready to close. They love the idea. Yeah, they want to be on TV, but there’s always a reason. I had a guy tell me, you know, he’s got to finish his book. One guy said he’s got to gym and lose £10 before he can do it. He’s like, you get this whole range of stuff. So what I’m thinking really. I’m thinking, Christine, we need to do our due diligence, really, don’t we? J Christine Feeley: And yeah, and I think that the content topics are relevant and germane to people that already understand the end, the end goal. We’re telling some really great stories, to be honest. I was pretty much sucked in. Great stories. But it’s companies and the challenges that they’re running into just to be prepared to go on air and what that angle is. I think we got to shift. I’d have two thoughts on it. One, you know, the index you guys are providing at top, which is great. I think that’s news. We need to do anchor links to that so people can. Zip right to the topic that they want to read about. I think it would be also good to say something to the effect: you’ve probably seen it. Readers will be readers that would be interested in this. And you give a quick snippet on who that, you a little bit of a profile, right? So it’s like, oh, well, I don’t want to read anything that’s too. I don’t know, elementary if I’m more advanced and more educated. So that would be the second. And then the third thing is really just being able to, because I think the goal, Dominic, I the goal when we relaunch this is we want to be able to talk to the companies that didn’t even know that this kind of an opportunity existed. And so, if we make the assumption or the leap that they already appreciate the value of mass media or digital media, depending on which front they go with, now they’re just going, wow, what the heck is this? And so, it’s more those types of topics of how you could, what’s the old colloquialism? Jump the shark, right? How do we get from A to B to C and just go A to C? And to me, that’s what TLA does. It allows you to jump skip. That doesn’t mean we don’t offer, and we do offer all of the other services that you would find in a traditional PR agency. But if they’re just looking for a entry, a gate of how do I get there and snag a really, really highly coveted position on ABC or CBS or MBC or Fox. I don’t really care which one it is. And then, really, more what the value is, right? So if it’s a D to C, if it’s a D to C, then they’re looking at getting their product tested. They are looking to create that demand. So their pain points and their goals are a little bit different. And so now it’s more selling them on that when you’re going through that newsletter and going, you get a people walk away from a topic and go, oh my God, I didn’t even know that this was an option. And right, that’s when you know you hit it out of the park. So, and that doesn’t mean we don’t. So, you have, if you think about it in stages, early stage, late stage, mid stage, I think that we have the same purchasing process. And in CPG, fortunately, that process doesn’t have to involve selling them on mass media and digital media, which is, woohoo, they already get it. So now we can go right into their own pain points and telling stories. The Forge product. I love the Serenava story. I think that, Dominic, you probably are sitting on four or five stories where, what were they wrestling with when they first met TLA or the TV bookers might have gone back that far. And we start really fine-tuning on that. And then what did they get out of it? So maybe just like many little snippets of success stories and the why, why did they jump into it? And what did they get out of it? Dominic Forth: Yeah. And that’ll be a lot easier having those. Success stories because some of our thought leaders don’t want to be featured. Like, I’ve got strict instructions from a couple: do not tell anyone I’m using you, you know, because they want to take all the credit. But e-commerce, they want as much publicity as possible. So it’s almost easier in a way because it’s like you know, we had X scenario, um, meta-change its algorithm, the client had a 40% increase in costs. They were looking for ways to stand out, increase trust, lower the cost per acquisition. We did a series of three interviews. They used it across all the platforms, and now they brought costs down 20%. So it could be something as simple as that. Blake Stewart: Yeah. Yeah. Yeah, I think the shift makes a lot of sense. I think you guys, it sounds like it’s going to be easier for you, you know, better for the customer and all that as well. As far as the newsletter, it is a big shift, it sounds like, So, I am kind of wondering the strategy on how to kind of shift that, you know, the voice, the tone. And I’m curious about the subscribers as well, how well those will kind of transfer over. Because, you know, as soon as we start talking about CPG, we might start losing some of those subscribers. I don’t know if it’s worth. Starting fresh with the new list or kind of what your vision is there. I think that’s kind of important to talk about. You probably want to template as well and the structure of the newsletter. Do you have any thoughts on that? Dominic Forth: Yeah, exactly. Dominic Forth: That’s the challenge because we have a very like I love the like the section names are very deliberate, aren’t they? With our current structure, like the green room, for example, Christine, you know, the room. As you wait, like off script, green room, stuff like that. So, um, I think the other caveat is I’m leaving on Sunday, I’ll be gone for three weeks, and I promised my family I would disconnect. I’ll still be on email, but um, that throws a caveat into things a little bit. Um, you know, it we do need to put thought into this. I mean, could we, I mean, so I’ve got a campaign running on LinkedIn. I’ve just started this today, connecting with e-commerce founders and brands. That’s going to be an organic way to grow the list, but we do need to grow a list to send this newsletter out to. And so we need to look infrastructure, Christine, as well. So, yeah, this might be something that we have to. I hate to use the word pause really, but I feel like we need to have you gone through this scenario before with a client where they changed ICP or a few times. Blake Stewart: This feels a little bit of a bigger shift. But yeah, I mean, it’s definitely doable. And I do think it’s smart and kind of makes sense for your overall strategy. So I’m definitely not opposed to it. I’m for it. I just, yeah, it’s definitely worth kind of strategizing, thinking about the best way to do that. Just metrics-wise, you know, tracking this over the next few weeks. I do think we’ll see some subscribers drop from what we have. Obviously, we want to be adding in new, more relevant ones that fit this ICP, but um, it’s just it’s a way of you know, we’re gonna have to recalibrate what we’re measuring, um, and it will take some time to kind of refocus this. J Christine Feeley: Uh, yeah, can I have you guys tried using the LinkedIn newsletter? Blake Stewart: Tried the LinkedIn newsletter? J Christine Feeley: Because it’s a little bit shocked, but I’ve heard good feedback. Tanyo Gochev: Yeah, I have tried it like for myself and for clients. And the issue is that it’s not a real list in a sense that you cannot export the data. You’re kind of trapped in your LinkedIn network. The way that works is basically that. Yeah, and it kind of loses the value. I do have some thoughts about like the new direction and is this today’s data? Yes, yeah. Dominic Forth: We need to find out how dare these five people opt out. We need to find out who they are. I’ll print out a copy and bring it to the house and say, I demand you read this. Tanyo Gochev: Yeah. Dominic Forth: Give me your phone. I’m opting you back in. J Christine Feeley: Yeah. So, this out this morning, right? Dominic Forth: Right here, July 1st. So, we’re at 1426 today. In fact, 1421. But we so that’s the other thing we haven’t really, I mean, I mention it on podcasts that we have the newsletter. So you can find me on authority brief, but you can see, and part of it’s the quality of the list. For some of these people like we’ve met with, they’ve been interested in more information on PR. That’s it. We’ve not nurtured them or anything. And now, you know, we added them, we invited them to the newsletter. So it’s not dropped off to 1462 down to 1421. So it’s not like a huge drop off. Blake Stewart: That’s not too bad. J Christine Feeley: It still needs time. I mean, it just went out this morning. So you’re going have some more activity over the next 24 hours. Definitely. Ben Ornstein: Yeah, maybe even the next few days, honestly. J Christine Feeley: Right. Yeah. Ben Ornstein: One strategy that I think could work is like a slight shift in the content. Instead of like doing this whole re-architecting of the entire newsletter. Because, like, the authority brief, does it still sort of fit the vision in a sense, correct? The overarching brand of the newsletter, right? Dominic Forth: You bring up a good point there because the new emphasis is on trust and influence, really. Ben Ornstein: to me, when you say that, the authority brief, as in like the name and the branding, to me, that still fits pretty cleanly. But I don’t want to make that decision for you. What do you guys think? Dominic Forth: So you’re saying just rebrand the name and have something called, or are you saying leverage? So are you saying keep the authority brief in its current lane or just have under the umbrella of authority brief? Ben Ornstein: My thinking is. That it’s still a significant shift for sure. But what I’m seeing is like the brand of the authority brief is pretty strong even for this shift. And so what we could do is slightly start like shifting the content more a little bit rather than a big shift where there’s a lot of work, a lot of preparation to do. And so you’re slightly shifting the content over a few different newsletters. So we get to a different point where a month and a half, two months from now, we’re doing different content, which is more aligned to the news strategy under the same brand. Um, and so like we don’t have to pause everything, and things don’t so there’s no stagnation, right? So, we continue pushing forward, um, and you kind of slowly shift over time. Does that make sense? Dominic Forth: So, kind of like just to bring up the template, so like, kind of how we introduced like a spokesperson. Opportunity. So that’s a sort of a step into our new direction. But then, like, one of these sections could be like the authority playbook or yeah, sort transition part of it. So maybe off script starts about media in general. And so we have credibility that we’re a media expert, but then there’s an application or a case study on e-commerce, whether it’s an extra section or just changing one of the sections, maybe. Ben Ornstein: Yeah, absolutely. I think there hasn’t been enough, there have not been enough newsletters that have gone out where it’s like, if you shift it drastically, like taking a section out where everyone will be shocked and be like, oh my God, why is the authority brief section gone? Or sorry, why is the green room section gone? I think that’s still very doable. And you can shift into the new direction that way. Yeah, for sure. I don’t see an issue with that. Daniel Blake, what do you think? Blake Stewart: I think that makes no sense. Yeah. Tanyo Gochev: Yeah, it makes sense. And about like the newsletter itself, like I believe that with the new direction, essentially the ICP that we’re talking about. Won’t be like founders of DDC brands or whatever, but would be their CMOs, like the spokesperson, essentially, because as you said, like the founder don’t want to be on TV, but the head of marketing core or something on these massive brands, they do want to be on TV. So I believe that if we just change like who we’re talking to, but don’t make like big shifts around like, the newsletter, obviously, the content would be different, but we don’t need to make like drastic changes to still generate results. J Christine Feeley: Can I ask one more question? You usually newsletters will have they’re packed with how-tos, tips, and tricks. And I’ve noticed that our approach seems to be more storytelling. Is there a reason behind that versus the traditional newsletter? I mean, if you want me to, so I have probably a half a dozen newsletters that I subscribe to, but I do it because I’m always learning something new. And that’s why I keep them. I worry, I ask myself, would I keep this? Or would I eventually unsubscribe because I’m not learning anything new? Is what where is that strategy, the type of content coming in? What’s your thinking there? Tanyo Gochev: Yeah, we chose like the storytelling angle because it’s kind of fitted with the old ICP, like basically like, different founders who wanted to use storytelling essentially on TV to leverage and grow their business. So the storytelling angle made more sense. So in the content itself, there is like a how-to element, like explaining different tips and whatever, but we do it in a storytelling angle because, like, especially with AI and different stuff, like a lot of people can just open quote or whatever and just say how. Can I get like better at presentations or whatever? And if we want to be more memorable, as you said, like not only teachers, but actually become part of their routine around like reading newsletters, a storytelling approach made sense for that ICP. J Christine Feeley: So, Tanyo, how do you, why do you think, or what are we looking at that tells us again? All I can do is use myself. I don’t, I’m reading it because of Dominic. But in a normal workday, I wouldn’t have the bandwidth to read just these really, it’s hard enough even on LinkedIn. When I see LinkedIn and I see really, really long posts, I get to the second paragraph. I’m moved on. So, how do we know? How do we know that they’re reading it? Because if it isn’t adding value, eventually it will either they’re friends of Dominic and they’re going to keep it and now we get nothing out of it, which we love those friends. But I know that’s not, that’s not ultimately what we’re trying to do here. So I’m just curious, what are we using to understand the extent in which they’re reading and how they’re reading? Do you have a, what do you call it, hot jar? Attached to this? I mean, are you able to monitor reading habits? Tanyo Gochev: We don’t use hot jar for that, but obviously the open rates and the click-through rates are a good indicator. And like click-to-rates are especially important because, like, we put a lot of different links in the newsletter, and that’s how we can see which stories they prefer and what they’re more interested in. J Christine Feeley: every story has a link. Sorry. Every story has a link. That’s how you know. And it’s going to what a landing page. Or I’m just trying to. Yeah, yeah. Tanyo Gochev: We feature a lot like curation type stories that we feature. Those have links in the newsletter. If you look at the newsletter, like we feature different stories, all of those are linked to different. Publications and whatever. So that’s how we gauge. J Christine Feeley: So go back, take me back again to challenge me, if you will. So we’re targeting founders right now. And we’re targeting, I don’t think we have to target founders. I mean, it’s great. We should if we can get them, but it’s really their marketing team that’s always looking for that better. Better way to cook a widget, if What are we doing? Or what was the thinking about this really long form and the idea? I guess, do you have stats that say this really extremely long newsletter is loved by founders? They love it, they read it all. Tanyo Gochev: So the first thing is like the format and the length. And the reason we chose it that way is that when we were discussing with Dominic like formats, that’s the one we landed on because it featured like different stories and tips and also had like curation. J Christine Feeley: Go back to the end user, Tanyo. Go back to Tanyo. Or go back to the reader. So from a reader’s perspective, the end user we’re targeting. Help me help me understand the the recommendation like why we chose that format yeah what what are the what’s the backup where you go look we’ve tested this a million times we know that 60 of founders love xyz and this is why we went with the long form so because, like there’s no easy way to get to it. You don’t have the anchor links in there. I have to scroll through every single, every single topic. Tanyo Gochev: Yeah, the reason we chose this is that, first of all, it had curation, so it kind of builds DOM as an authority in the space because he actually features and curates different stories from his own space. He also has different CTAs at the bottom. To his own stuff, like the different stuff he does, and then the meat and potatoes in the middle of the newsletter are the different story examples that kind of show like how the founder can like it makes it actionable. And because, like, this the newsletter is on a bi-weekly basis, it makes sense to pack it more with more value because, like, to build that habit, right? Because, like, sure, if it’s if we’re sending this newsletter on a daily basis or on a weekly basis, I might agree with you that it might be too much in terms of the format, but because the cadence is I’m still asking you, and you still haven’t shared, and I don’t mean to be tough, but I’m going to be a little tough. Dominic Forth: Okay, I have to jump really quick, but will you guys please continue? And Christine, I’ll circle back with you afterwards. UNKNOWN_SPEAKER: Yeah, that’s fine. J Christine Feeley: Thanks, everybody. J Christine Feeley: Thanks, Patam. So I just really want to understand it from the end user. You guys have the same objective, right? So we need to have that readership there. They need to be engaged. And so based on other customers, I’m assuming this, what do you know about end user reader habits that said they’ll read every single story we put in here? Tanyo Gochev: What we do know is that founders like to get stories about their own space. That’s what we do, the correlation, and they want to get like how-to tips about like becoming better at their jobs or to achieve a certain goal, meaning like how to present better on TV, become an authority. And that’s why we focused on the storytelling angle while also doing like how-to tips on how to become a better speaker. And we did it in a long form. Because, like, if we just created a bullet point with different tips, like be have clarity or like be actionable or be concise, like that sounds good and it’s snackable content, right? It’s similar to social media, but I don’t believe a founder would open a newsletter. That is about like becoming a better presenter on TV. We’ll see, we’ll read something about like be more actionable or be more direct or opinion, and that would be bring value to him and make the newsletter memorable, right? Because like everyone can give how-to tips, but if we give examples and stories, that kind of solidifies the point. J Christine Feeley: So I’m going to do something and because now I’m curious, I’m going to run a LinkedIn survey. And I want to see exactly. So, this is something you all should be doing too, because you’re the ones before I walked in, are providing guidance, strategic guidance to Dominic, who knows nothing, right? He’s completely codependent. He’s tethered on the guidance that you all are sharing. I’m asking because, based off of your experience with other clients, you should be able to answer that question quite concisely. So I’m not trying to be difficult, but it’s pretty important when somebody is spending the kind of money he’s spending when he is running a very, very tight budget. So, and I’d like to see this keep going. But if we can’t tick and tie this back and we can’t say with a high degree of certainty, And maybe the anchor links is the solution. I think that’s a solution, by the way. So if we see them click on a link and it goes right to an article, we know they’re getting the content they want. And we’re not forcing them to go all the way through. But that’s kind of best practices 101. UNKNOWN_SPEAKER: Sure. J Christine Feeley: So I’ve created an awkward situation and I apologize for that. Tanyo Gochev: No, no, like what is the question? J Christine Feeley: My question is, you’re not able to answer my question, Tanyo. You’re not able to answer it. You don’t have any data. You don’t have anything to be able to come back and say, this is why a long form email without any anchor links. Was the right way to go. And knowing a founder who has very little time, I mean, little time. We barely can, we’re barely treading water because we’re working until nine o’clock at night and we’re working on the weekends. So for me to take a time out, go back to the example I share, for the newsletters I have, I don’t even get to read them all the time. I force myself to stop every now and then if they give. Me a headline, because I’m looking to always be better than I was yesterday. So I’m really not looking to sit down and read a book. I’m looking to how do I be, how am I smarter? How am I going to be smarter tomorrow than I was today? And how is this going to change? Or why should I consider this is a brand new strategy I never even thought about. Wow, this is really excellent. So I’m putting myself in the head of the ICP. So I think we’re going to be, it goes back. I think we can tie this one off. I’m still going to run. I’m still going to run the survey because I’m just curious. But I would encourage you guys, go back and look at the other customers you have and see if you have any data that you can dig into because that’s really, really important information. And one day you’re run into another client that’s going to do the same thing. So it’s a great way to sell what you’re doing. But I will run the survey and just out of curiosity, see what people say. And then I think on the ICP, moving forward on the ICP, I think we need to just talk through a little bit more of exactly what we’re going to be giving these end users. What is it that’s going to help them be better tomorrow than they are today? And if we can answer that question in every topic that we’re studying, every post I put up, I’m asking myself the same question: How am I helping companies? So, does that make sense? Tanyo Gochev: Yeah, it does. And just to give you like an example, he’s not a customer, like for disclosure, but he’s like a great example. He’s the founder of Beehive. A weekly newsletter and it’s pretty long and it’s pretty opinionated. It features a lot of stories. And the reason that’s compelling to founders is because it follows his story and it has a lot of storytelling elements, which is something that we did with Tom’s newsletter. And it kind of tied well to what he was selling, which was. Speaking in front of cameras. So I do believe the approach kind of lined pretty well in that regard. J Christine Feeley: His stories are great. Yeah, his stories are great. I read every single one this morning, but I’m just being completely honest. If he wasn’t my client, I would not take more than 30 seconds. You have 30 seconds to grab my attention. Because you are competing with my work that I have on my desk, and I am dying. I am dying because I have so much work. Tanyo Gochev: And I don’t mean that literally, but I’m saying I’m kind of like I see what you’re saying and I appreciate your feedback and have to work through it. But at the same time, like the ICP of Dominic. At the time was slightly different. So it’s kind of, yeah, I just wanted to share that comment. J Christine Feeley: No, that’s good. And like I said, I love Dominic’s stories. I’m the first one. And he will, and let me tell you, Sharon, just since he got one offline, although I’ve said this to him before, Dominic is a waterfall of ideas. I mean, he is what classic entrepreneur. He is wired to and through. And when entrepreneurs have all of these ideas, everything is great. And they don’t, the biggest challenge that they have is how do you filter it and how do you tighten it up so that you make sure that you’re talking to the ICP and that it’s going to be compelling enough. So that’s really what we’re working on, and that’s why we changed to the CPG. So, not just because it’s an easier, it really is easier. Talking to an author and trying to get an author to come $3,500 who hasn’t sold any books yet is not easy. It is not easy. So, and even if they love Dominic’s stories, I would still submit that they probably don’t have the time to read the whole thing. So, I think what I want to do is, to rethink the newsletter in how do we A measure it that we have topics, because we don’t even know how to clone it right now. So, the anchor links, great start. Great start. Throwing in some facts and stats, that could be a great start. Because if they’re clicking to your point that you made, Tanyo, those are really good indicators. There could be other things. That we could do. But the bottom line is when we relaunch, and I’m sure we will, let’s just make sure that we have really challenged ourselves to think through it and then to be able to ask that question. If I’m a founder and I know I’m competing with 12 hours of workload, is this content interesting enough that I’m going to stop? Because that’s what we’re competing with. We’re not competing with anybody else. There’s very few companies that do what Dominic does. So we’re really competing with, in this particular scenario, we’re competing with all that work that they have on their desk and saying, hey, stop. This is really good stuff. This is worth, this is going to make you better tomorrow. So I think where he was wrap it, and I don’t know whether he had chatted with you before, we’re going to pause the newsletter for the month of July. And probably he gets back at the beginning of August. And at that point, what I would love to do is let’s regroup. That gives everybody a little time to kind of think about it, whiteboard it. It and and really kind of challenge ourselves, go back and forth. Come on, man, get on Claude. See, see, let Claude beat it up, let chat beat it up. And that’s what I that’s how I use AI. I really use it more to tell me how much, how engaging this is going to be. What other ways could we do it to make it better? And then why don’t we just regroup maybe like the second week in August? Get back on and let’s kind of do a show and tell and share: here’s what we learned, and here’s the directions, you know, the options that we can consider. Is that a fair game plan? Sounds like a plan. I’m so sorry, guys. I really didn’t mean to be so difficult on you all. You were well, it is. It’s a really pretty newsletter. It’s a gorgeous today’s newsletter, particularly. I loved the stories. Blake Stewart: Yeah. We hear you. It’s a fine line to be able to tell an emotional, captivating story that has tips and tricks without you know going. It’s you know, tough to play at line, but we hear you on uh fighting for attention and you know, being more confident. J Christine Feeley: Keep those stories that you’ve done, guys, those could turn into a really interesting e-book that. Again, if I’m sit down at the end of the night and I want to read, I could see sitting down and reading some of those stories. But now you’re not competing with my workday. So I wouldn’t dump. I don’t know whether you guys have ever done e-books, but that’s what it felt like, I’m like, oh, I could even imagine it. This would be a really kind of an interesting e-book. Okay. Blake Stewart: Yeah. J Christine Feeley: More to come. So I will chat with Dominic. I’ll let him do the scheduling and let’s plan to regroup a couple of weeks from August. Let’s talk through maybe two or three different formats on how we get this going. I don’t think you guys need to worry about a list. What about Sales Navigator? Can we pull data off Sales and Avocator? Is that possible? Tanyo Gochev: You can. You can, but it works differently. So, just so you know, if you are buying a list or you’re scraping it from LinkedIn, you use that list for code email. But if you use if you scrape a list and you add it to a newsletter, the bounce rate would be really high. People were unsubscribed, and it’s a pretty good chance that the newsletter provider platform can also ban you because it’s kind of like you’re taking people without their consent and sending them email plus. So you shouldn’t confuse the two. J Christine Feeley: Maybe it isn’t a bad idea to launch it on LinkedIn. We do it ParallelPath because a lot of people do give their contact information. And if they’ve opted in and their contact information is available, point is valid. A of people don’t give their contact their email information on LinkedIn, but a lot of people do. I mean, someone like myself, I want to be as easy as possible for people to get hold of I probably get called, I don’t know, people reach out maybe once every other week and want to talk to me. So it works. I don’t know, something to think about. More to come, right? We’ll, we’ll, yeah, sure. In mid-August, but I think there’s a lot, but I think we’re on to something. I just think that there’s opportunity for us to make it even better. UNKNOWN_SPEAKER: Okay. UNKNOWN_SPEAKER: Yeah. J Christine Feeley: Cool. All right. Thanks, guys. 15 minutes, 16 minutes over. I apologize. All right. Tanyo Gochev: No worries. Take care. Take care. UNKNOWN_SPEAKER: All right. Bye-bye.