Summary
Kickoff call for Roebling as a new Megaphone client. Goal: maximize impressions for Brentan’s LinkedIn presence as a thought-leader on the American industrial Renaissance. Brentan sees LinkedIn as a foundation layer for credibility, not direct demand gen. Content pillars agreed: AI in physical infrastructure, workflow reformation, and the Western industrial Renaissance narrative.
Decisions
- Primary KPI is impressions (not comments, followers, or direct demand gen)
- Blake Emal is sole content lead; all content flows through him
- Blake Stewart is account manager / primary point of contact
- Weekly cadence: Monday prompts, Wednesday drafts in Notion, Friday scheduled
- Proactive engagement (Ben) deferred pending Megaphone’s proposal next week
- See also: Roebling Content Strategy: Impressions-First, Thought Leadership
Action Items
- Blake Stewart: send Slack invites to Brentan and Joshua
- Roebling team: share positioning memo, product docs, workshop videos in Slack
- Michael: deliver Brentan LinkedIn profile audit by Monday Jul 13
- Blake Stewart: send proactive engagement strategy and lead/investor list proposal to Roebling
- Blake Emal: send Monday prompts and kick off first content batch (Brentan to reply via voice note)
Notable Details
- Brentan’s target audience: CFOs and capital projects teams at industrial companies (8-9 figure investment scale)
- Voice inspiration: Jigger Shaw (~750k followers); Forbes archive available as voice reference
- Content tone: authentic, expertise-first, never salesy; attack the workflow not the players
- Blake Emal needs 30-60 min kickoff with Blake (VA) to align on workflow
Transcript
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