- Platform: meet
- Source: Read.ai 01KFE1W5XRYQC2NJZPYQFS68XW (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
UNKNOWN_SPEAKER: Good morning. How was your weekend? Jaclyn Yost: Yeah, I saw that. The U.S. Is getting a lot of snow right now. Yeah, I think it’s everywhere. Andrew Safranko: We got hit hard, yeah, last week. Like, let’s think of it. Like, we’re centimeters. We got, like, 20 centimeters. What is that, like, four inches? Five inches? Jaclyn Yost: Did they build a snowman? Andrew Safranko: No so luckily it was like the powdery stuff so it was okay. A couple days ago it was it became more of the packing stuff but then one of them was sick so I was like all right don’t make it worse. Yeah like the second you know what I mean like it’s just gonna spread like wildfire so we we chilled. Weekend was quiet which is good. So, how was yourself? It was good. Jaclyn Yost: I was in for the long weekend. I went to Cozumel. So I was living the island life, which was nice. Andrew Safranko: Ah, yes. Andrew Safranko: Is that off the coast of Cancun? Kind of, yeah. Jaclyn Yost: You can take a ferry from Playa del Carmen. Yeah, yeah, yeah. Okay, that’s one thing. Andrew Safranko: Is it nice? Is it worth going? Yeah, I thought so. Jaclyn Yost: It was a little cold in China. Yeah, like with the wind so I didn’t really go in the water, but it’s low-key. It’s cool Cool. Andrew Safranko: Yeah, we were in we’re in Cancun last summer and then we saw like excursions Yeah, it’s worth it for sure What’s your hourglass telling you in terms of how much time you have left in Mexico I’m going to Mexico City on Saturday and I’ll be there for like three weeks. Jaclyn Yost: I think I have to go back to New York for work and then I’ll head back after that. I don’t think I’m gonna come back anytime soon. I just like, I can’t deal with the winter. It’s just not for me. I hear you, I hear you. Andrew Safranko: Oh man, Mexico City’s nice too. That’s another place I wanna go. I hear it’s like a foodie’s heaven. Like anything you want. Jaclyn Yost: I haven’t been, so I’m pumped. It’s just nice to explore a new region. I’ve always kind of like lived on the road even before the pandemic, so it feels good. Andrew Safranko: That’s cool. Take advantage. For sure. Jaclyn Yost: So aside from like what we had sent through and I saw some activity from Russ and Kelly, We don’t really have like anything else upcoming that we haven’t passed off yet. The one thing that we do have upcoming in the pipeline on in terms of case studies is for Katula which will be going live February 17th. The only reason I can’t share the copy yet is because there was another company in like they have a bunch of different companies so it’s like Katula is like the main headquarters and then they have like the Aviation Institute of management and how the copy is written right now, it doesn’t separate the both of them. So I don’t want to share it and get you confused when we’re actively working on separating out the draft. So as soon as it’s ready, I can pass it through. But for the most part, I think I’ve sent you the director interview series that we’ve done so far, the drafts of the articles that we do have. I have another interview with John later today, so I’ll be able to pass it through later. This afternoon. Jaclyn Yost: But yeah, do you have any questions for me? Andrew Safranko: No, yeah, thank you for sending all that last week. That was great. So that a lot of, yeah, we’ve covered, I’m just going through a list here. So we’ve covered the metrics, the meaning and brand positioning. So those are good. But the rest of it, I’ll be covering this week, which is nice. Andrew Safranko: And then I’m just perspective I’ve been doing my research in and around this idea of parasocial relationships online I don’t know if you’re familiar with that term or it’s kind of been starting to pop up mm-hmm it’s like the idea of like having a relationship with a streamer or like a person online if you will it’s considered parasocial because you’re kind of like peering into their life but obviously you’re not part of it it’s obviously not the same as what you would be in person So anyway, there’s some concepts there. You’ll see some stuff this week on that. Jaclyn Yost: Can I ask what your opinion is on that? Because I feel like whenever I hear that term, it’s in like a negative connotation. Are you seeing like positive perspective in it? I’m gonna, yeah. Andrew Safranko: So that’s a good point too, right? In my personal opinion, I think it can work both ways. It just, to your point, it’s depending on the context. Andrew Safranko: What I’ve seen, I’ve seen a mix of it. Funny enough, like I’ve heard like, I don’t know. I didn’t think he was as smart as he actually is, but I’ve heard a lot about this from Logan Paul, actually. I know, right? No, trust me. Trust me. This is a big grain of salt here. Bear with me. Andrew Safranko: No, cause like he’s mentioned this on podcasts. So like I’ve listened to him on a couple of podcasts where, You know, frankly speaking, I wouldn’t necessarily take everything he says as gospel. However, there’s been some key points. He’s made where I’m like, this is interesting I’ve also been playing around with What’s yet what now have you heard of whatnot it’s like a online shopping it’s like Basically, it’s like so in China. I would say a couple years ago Live shopping became a thing. So it’s sort of like you had the streamer and then they were just, there’s like a viral video of some woman who literally just had like a box like, this is five bucks and throw it. This is three bucks and throw it. And we just could go, right? And China, the idea of like live shopping has been a thing for years now and Whatnot is an app that allows you to do live shopping as well. So when you go on the app, you’ll see like there’s a bunch of people just streaming from a room and they’ve got a bunch of products. It’s, you know, you can buy like shoes, you can buy art, like all kinds of stuff. Giant Pokemon drops and cards and stuff like that. Anyway, it’s got me thinking, like, that is sort of a bit of a parasocial activity as well, in some regards, because it’s like, you know, what I realized is, so as I was going through the streams, I didn’t buy anything, because frankly, like, it’s kind of annoying to wait, you have to wait. So it’s like, it’s an auction as well. So they put the product up and you have to wait, you bid on the product. And if it’s not a product you want, you basically have to wait the next product. It’s quick enough, but not, I don’t know. There’s something about it, but I found that I enjoyed some of them better than others. And they started to become this like little relationship, like, Oh, you, you, you and I both like the same products. And so I’ll watch just to see if something comes up. But if I don’t see anything I like, I will still get enjoyment out of it. Um, and again, grain of salt, like I’m not watching this for hours. It’s like 15 minutes here, 10 minutes there, just to see what’s going on. Andrew Safranko: That’s sort of where my headspace is at. I’ll, you’ll see, like we can, we can totally mix it, but I feel like I want to take a stab at it. Cause it’s sort of topical and trending at the moment. And, um, you know, you never know, right. You never know. Shots on goal help. So we might, like, it’s, it won’t be, it won’t be like, it’s nothing for LinkedIn. I don’t think it’s more for Twitter and sort of that culture online. Um, yeah, that’s kind of it. Jaclyn Yost: It’s like we’ve like fully reverted back to like infomercials and like the old school TV where they used to like sell us like mops on TV. Andrew Safranko: Or like George Foreman grills, right? Like just that kind of stuff. For sure, yeah, no, that’s interesting. It’s like a modernization of all that, to be honest. It is kind of interesting. So anyway, there’s that. I love the 10 content marketing trends. Article just because also, and you might have seen the chatter with Russ as well, like articles on Twitter are becoming a big deal. I would love to get at least one out this week and we can kind of test to see sort of how it does. We can even just repurpose something up from LinkedIn and then I could just kind of shape it in a way where it’s a little bit more on tone from a Twitter standpoint. But yeah, like I want to get a couple articles at at least out this before the end of the month for Twitter as well and test that and see how it does. So I love the 10 content marketing ideas. I think that could be a good test. We can do both LinkedIn and Twitter and see how it goes. I think that that sounds great. Jaclyn Yost: For your point on like linking, like the brand positioning, I think that like for like case studies is where we can do like contact us, but it might be nice to like sprinkle in more of like the articles just because I feel like if we’re like constantly pushing the contact us page, it might not feel like as organic. And especially like the pieces where we have thought leadership involved, we can certainly start like putting that in. So that’ll be good. I don’t know if you saw Kelly’s like message about the meme in the channel this morning, but I touched base with her and she’s just doesn’t want to have them on the platform for LinkedIn. So we can definitely continue to use memes on Twitter. Andrew Safranko: or x but yeah I think for linkedin she just wants us to be like more of like a higher caliber um for the like the pieces that we’re gonna put out yep no worries all good um that’s cool and then actually on that front as well um I wanted to get your perspective because you you mentioned a couple things last week and I I promise you I don’t feel a way about any of it but I I wanted to just make sure you and I are on the same page. So when we originally met in September, so it was like our kickoff, blah, blah, blah. Did Kelly and Russ and gang share with you snippets of any of that? Jaclyn Yost: Like the original- In what context? Andrew Safranko: Just in terms of like the direction we would take from a Twitter standpoint and what they wanted to do in terms of how they wanted to use Twitter, I guess. And build an audience and engagement was important and things of that nature. Just curious more so, just cause I wanted to make sure you and I are on the same page. Not that we aren’t, but I wanted to be, we haven’t had this conversation. So I wanted to just make sure we had it, to be honest. Jaclyn Yost: Yeah, no, for sure. She’s definitely keeping me like in the know. Of course, I think some things have like evolved of course, with like the pass off, just for like your awareness I have sat on video calls with her and reviewed a lot of the content live just because I’m trying to get in Kelly’s head. And so a lot of the feedback is coming directly from us talking back and forth on the call. So if there’s ever anything that is confusing, just let me know. But I am actively working with her just to try to make sure that I’m understanding what she wants on the platform, Um, et cetera. So, yeah. Is there anything that like specific? Andrew Safranko: There was one post and I was like, oh, I wonder if, if, if it would be good. Um, oh man. Oh, here we go. It was, and honestly, it’s not a big deal. Cause I was like, I first, I saw it on, I think it was Friday. You might’ve, um, edited that. And then I was like, oh, should I message you then? I’m like, whatever. It’s actually not a big deal. Uh, and then we we were going to chat today anyway. Andrew Safranko: It was an MTV one. Andrew Safranko: So when we spoke originally, I remember this, because I thought, oh, that’s kind of interesting. And I get where you’re coming from as well. Russ had mentioned he wanted to be able to highlight products that were up and coming or things that we thought were cool or tasteful, if you will, in a way where it just showed That a human was on the pulse for things that are coming down the pipe or things are being spoken about online But then I know that you mentioned that it is a good point that it does link out to like why this so I’m cool with it, but I wanted to see where your perspective was like how much I Guess how much do we want to do still in terms of Content on Twitter where it is more observational motivational if you will versus Tying it back to big human No, it makes sense Make sure I don’t go too far off into the void of internet It makes a lot of sense. Jaclyn Yost: Yeah, I think like the MTV post was really cool It was just like the first thing that it pops up is like buy me a coffee on patreon I also think that like a lot of news recently around how MTV is like shutting down. So maybe it was just like the copy that kind of confused us at first. But let me just ask, I’ll bring this up with Kelly and I can just get some clarification over that because that wasn’t something that I was aware of Like my whole thought around social media was to just like drive, continue to drive traffic to Big Human. So I can definitely bring this up and get back to you on that because it’s something that I would want her opinion on. Yeah, yeah, 100%. Andrew Safranko: I know with LinkedIn for sure that’s like absolutely where we’re gearing towards. Twitter was originally a little bit more open, if you will. If it’s changed, I’m cool with that, right? Like I don’t have a, I don’t really care either way. It’s more so to ensure you guys are seeing what you want to see, if you will, right? So just let me know. Honestly, yeah, yeah, sorry, I apologize. I think having a recalibration regardless is always good, right? As things evolve. I mean, even with what Russ shared earlier today, I think that’s cool. I think how we approach our content. So again, articles I think will be important. We’ve always been focused on engagement, so I think that’s good, because it kind of fell in line with sort of this new age algo on Twitter, which is nice. I’m hopeful that that actually does help us even more. And you’ve been doing a really good job at spiking this, which is getting more opinion from internals. So I love the director series. I think that’ll help with the outgoes though, because I would love to take bits and pieces of that and throw it into Twitter as well. Jaclyn Yost: Well, thanks for bringing it up. We’ll get it right. And I appreciate the conversation. Because I think like ensuring that we’re on the same page is good. And especially with like the pass off, I want to make sure that I’m like also communicating this internally and making sure that it’s right. So I’ll bring this up with Kelly and I can get back to you. But yeah, awesome. Anything else? Andrew Safranko: No, otherwise good to go from mine. Anything from your end? Nope, I think all good. Jaclyn Yost: I’ll follow up later today with the interview with John and then of course like as copy and anything else coming down the pipeline is ready. I’ll just pass it through in the main channel. I’ll try to do like a weekly roundup like I did last week if that’s helpful for you. No, I love that. Yeah, I appreciate it. Andrew Safranko: Hopefully it’s not too much work on your end to pull it together if it is by all means whatever makes sense. No, not at all. Jaclyn Yost: I think it will help to streamline everything and just make sure we’re all on the same page so I’m happy to do it. Andrew Safranko: Thanks, Andrew. Jaclyn Yost: Talk to you.