- Duration: 61 min
- Platform: zoom
- Source: Read.ai 01K7551QNK2SMDBB0ZNAH83MRF (https://app.read.ai/analytics/meetings/01K7551QNK2SMDBB0ZNAH83MRF)
Transcript
[Andrew Cheng]: How you doing Jeffrey? You prefer Jeffrey or Jeffrey? [Jeffrey Evans]: Probably Jeffrey. UNKNOWN_SPEAKER: Okay. [Jeffrey Evans]: Yeah. We have enough note takers in the meeting. And I think, I think Stephen is joining, right? [Andrew Cheng]: I believe so. Yes. He’s he’s marked as joining. Okay. [Jeffrey Evans]: Give. UNKNOWN_SPEAKER: Hey, everyone. [michael]: What’s up, guys? Sorry we’re a minute too late. I got a new laptop after mine broke, and I hadn’t used Zoom on the new one yet, so I had to re-download it. Jeffrey, how are you doing? [Jeffrey Evans]: Good. How are you? What’s going on? [michael]: Not much. Randy here in Charleston. How about you? [Stephen OBrien]: Doing good. Just crazy busy, but that’s okay. [michael]: Good. Better than the opposite. Stephen, how are you doing? [Stephen OBrien]: I’m good. It’s been also insanely busy. I just had to run into the office. Today. But all good stuff. Riding the flow we’re having of just like continually positive news. [Jeffrey Evans]: Hold on one second. [Stephen OBrien]: It’s like so many positive news coming out of our portfolio right now. We got to ride that high because there’s those ebbs and flows. [michael]: I mean, that’s awesome. I’m pumped. Any big particular winners? [Stephen OBrien]: I mean, we have this company in like sort of robotic fish processing that does like the Sikajima technique in like a robotic way. And, and they just got named like the best invention of 2025. Yep. And to do another big round following this. We have our first like seed to unicorn company in fund three, which is less than a year old. It was Roko. Yeah, there’s a bunch of awesome stuff coming out of our Fund3 portfolio. Yeah, I mean, we’re getting more into the news outlets, more into the high touch nature. So Jeffrey, you know, kick off here, right? And then Michael, would you send contract and stuff to Jeffrey so he can sign and accept? And then Jeffrey, I’ll describe to you what’s going on Alex’s LinkedIn end is. I discovered that it’s actually a two year contract that Emlyn had put in place with Sam Sales. So I’m seeing what our way out of that is for Alex’s piece. It doesn’t interact anything we’re doing here with yours and what we’re doing on sort of the newsletter pieces. And there are some things that we can add down the line like social media account management, clipping of like all of our content repositories from podcasts and all of this stuff that we’re sort of banking. So we can start to have more active management of our social medias. Um, but right now what we’re starting with is your newsletter management from a portfolio piece and co-investment letter piece for future LPs, prospects, LPs, and co-investment networks on featuring companies. We’ve looked at featuring companies in our portfolio. That would be great targets, stuff like that. And then your LinkedIn messaging storytelling. Um, in the back end we’re going to be compiling all the content we’ve ever done from all these podcasts and stuff like that and figuring out what the great what the sort of next steps are as far as like managing what you know creating short form content looks like that out of those so this is a kickoff with you know the team to figure out what the best cadence is you know with you on me creating the stories of stuff you’re reading about, Mantis, Inception, you know, all of those things in a similar nature of building, you know, profile around a GP like we’ve done with Alex. A lot of the stuff we want to focus on in the LinkedIn communities as we have like a management team here with Megaphone and the guys is, you know, hunting down and identifying LP targets, something I’ve been doing with Alex, only, you know, we’re not getting getting really any support from our agency that we’re using there, right? It’s kind of blown multiple tasks for us. I’ve been managing it personally, and I’m seeing a lot of really positive results on finding these cold leads, getting a line in the water, doing the initial vetting call, and then funneling back to Alex. We had one the other day with Cypress Capital, which I found out anchors Fika Ventures here in LA, and they’re could not be a better fit for the fund. So if we can do more of that stuff, identifying these LP targets through LinkedIn communities, messaging, getting it lying in the water, this will be a huge practice for us. So building a notoriety on LinkedIn still remains a number one priority, I think, just based off of the effect it can have for us. I’ll let you guys kind of take the process here and just introduce yourselves, like Austin and Andrew. And then figure out moving forward, you know, what do we want to do as far as like a timing stuff with Jeffrey on the content plans? [michael]: Yeah. Just one quick note before we jump in, Stephen, I wasn’t, I was going to send an email this early this morning, but I want to make sure that we get the set up executed before this. Normally we will, we’ll set up the Stripe link and the sort of the onboarding form that comes after that before we do this call. So I think, We’ll probably need to go a little deeper than we normally would, or at least have more voice and like target stuff with Austin because he doesn’t have that form from you guys yet. So if you could take care of that today after this, that would be great. I’ll resend the link. [Stephen OBrien]: Yeah, can you send it that to Jeffrey and and same with the Stripe stuff too? [michael]: Sure, I’ll send it all over this cool. OK, Austin Andrew, do you guys want to kick off just by giving brief interest on yourselves and sort of the parts of the business you guys own here? [Andrew Cheng]: Yeah, I can get started. So okay, it’s great to meet you. So I’m Andrew and I’m the content operations manager. So you can kind of think of me as behind the scenes. So I’ll be scheduling the post that Austin creates for your guys’s LinkedIn. And then I’ll be also doing engagements with other accounts, as well as any replies on your post that same day. And lastly, what I’ll be, also doing is doing weekly reporting through the numbers that we do see through your posts. So I’m excited to be working with you guys. [michael]: Yeah, and I think for you guys, we’re also going to be doing some DM management. Stephen, I know we talked about that. So if you want us to engage in it, there’s some back and forth about that. So we can just finalize what that looks like, But obviously, we want that to be part of it for you guys to do with the specific goal of building LP relationships. [Jeffrey Evans]: Yeah, that’s such a challenge for me right now, just to be honest. I can’t, I don’t even understand how Alex could possibly do it, but I, I am, I am just getting so many messages from people that I, most that I don’t want to talk to, but the problem is, there’s probably some in there that are worth it and it’s hard to figure out who that is. [Stephen OBrien]: Yeah, well, we’ll take that off your hands. And I’ll describe a little bit about what’s worked with Alex’s, right? Like on the operations side of our agency, the only thing that’s been good for them is just like nice, respectful, like still engaging with people messaging us, but being like, say, sorry, this isn’t an interest, because most of the things that come in are not interesting to us, right? Like, we don’t have no shortage of good deal flow through the networks we built. So like, hopefully we don’t miss anything. And we’ll be very clear on what our theses are with you guys to help maybe if something comes across that shines, flag it to us. Really, the whole main thing around, you know, this sort of network piece is like, identifying and managing the LPs, you know, effectively. And so that’s what Alex and I do on sort of like a white glove service, right? And that’s what’s worked. We’ve tried things with SAM cells as far as like identifying leads. And it just like, does not come across as white glove. So yeah, we’re working on that basis. Cool. [michael]: That sounds good. I’m happy to, happy to do that. Austin, do you want to talk from your perspective? [Austin Schlessinger]: Yeah. Great to meet you guys. My name is Austin Schlessinger. I’m gonna be your ghostwriter. So I’ve been, a little bit of background on me, I’ve been ghostwriting for coming up on four years, LinkedIn, X, newsletters, working with Megaphone for over a year now. And my primary role is to send you guys questions that you’ll respond to, collect kind of your stories and pull those into short form and long form. LinkedIn content, as well as the newsletter as well. Then we’ll also engage on any editing and whatnot. And then once everything’s finalized, I’ll ship it off to Andrew and he’ll get it scheduled. [Austin Schlessinger]: So, yeah. [michael]: And just want to emphasize Austin is a cream of the crop. He’s hard to get. Very, very rarely has been. So I’m super stoked that he’s excited about this project and jumping in on it. UNKNOWN_SPEAKER: We’re [michael]: Okay, cool. So with that said, the way this call is Austin is going to dive in and just ask questions and kind of get to know deeper stuff about the voice we want to go with, the audience we want to go with, like how they think about things, sort of our angles of attack to get in front of them, what they, what will resonate with them, and some more specific questions too. So I will leave it to him. I’ll be here to jump in and sort of answer questions as we go as well, but he’ll take the lead. And then at the end, we’ll around to Andrew. He’ll talk about the content ops process, and I’ll talk about next steps then and we’ll go from there. Okay. [Austin Schlessinger]: Can you guys see my screen? Yep. Awesome. So I already gave my intro Go over some quick outcomes. So understand primary and secondary goals. We’ve already passed some of those out around generating traction and trying to get LPs and just kind of generally building a brand over on LinkedIn, identify the exact audience you want to write for, choosing three to five content pillars that we’re going to focus on, narrowing down on voice and how we want to use that, answer any questions, and then we’ll align on next steps. So I started taking some notes as we were just talking. So you can ignore this first piece, but in terms of prime primary goal. I wrote down these two here. So building notoriety on LinkedIn and identifying LP targets via LinkedIn communities. Any other thoughts here? So it seems like initially the LinkedIn content will be for Jeffrey and then there’s also a newsletter as well. Is that right? [Stephen OBrien]: Yeah, there’s two different newsletters that we’ll be managing and I’ll connect with guys sort of separately on that and gonna get you into the Gatsby platform in which like those go out. Yeah. Yep. We’ll get you guys over to that. But those are really, you know, just kind of aggregating stuff that I’ve been tracking throughout Portfolio News, you know, featuring, you know, preferred partners within, you know, growth agencies that I’ve worked with, you know, LeanScale, you know, there’s a few others that I could kind of show shed some light to that have worked really well with companies that, you know, we’ve got into chain guard that we’re repurposing for like a few others and looking for other feedback back from, okay, who’s been valuable to us as an agency or partner or board member or whatever, right. Just higher touch with portfolio company each quarter. Same thing with a co-investment piece. I really want, the goal is to be doing like a co-investment, you know, kind of outreach high touch with the LP targets, co-investment groups, LPs around what been really interesting that we haven’t invested in, but we still thought it was really interesting. Shedding light into some of the things that are in our daily deal flow process, which could be interesting to other co-investment networks. And additionally, really harping on some of these things that are coming to life for us that are reaching a growth stage risk has been a bit more underwritten. And ROGO within our portfolios are kind of key examples right now where if we can build these kind of higher touch nature with these communities, they’ll be aware of these opportunities and express interest in advance. We can kind of, you know, preemptively go about, okay, this company is really interesting, growing well, you know, be higher touch with these communities so we can have like a lot of, you know, if we get significant allocation in the later rounds, we can allocate it to these groups. [Austin Schlessinger]: Got it. So from my understanding, there’s two newsletters there. One is more targeted towards creating value for portfolio companies. Then the other one is just kind of recirculating deal flow. Is that right? Yeah. UNKNOWN_SPEAKER: Got it. [Jeffrey Evans]: Are they different newsletters, Stephen? Or just that’s what’s different. [Stephen OBrien]: Two completely different newsletters. One to one to all our portfolio companies, one to our LPs and LP targets and co-investment networks. [Jeffrey Evans]: OK. UNKNOWN_SPEAKER: Yeah. [michael]: Yeah, I would recommend if those are the two goals, I recommend keeping them, keeping them separate. [Stephen OBrien]: Yeah, they’re really completely separate in both voice and nature too, right? One’s around value-add stuff for portfolio companies, Firetouch, pulling resources from them, staying top of mind. The other is, you know, featuring investments within our portfolio and outside that we think are really interesting to the, you know, large LP groups. [Austin Schlessinger]: Got it. [Austin Schlessinger]: And Stephen, those are both, like you’re those right now? And that’s, you’re basically just wanting to offload that to us? [Stephen OBrien]: Yep. Where are those? Okay. The content will be curated by myself and your team, and we’ll have a sort of staff meeting process around it too, worked in onto our Mondays. But you know, I have the contents for our first two that will go out in Q4. Things we thought were exciting that we didn’t invest in, new deals that we’ve invested in, SPV, you know, big allocation opportunities to like very, you know, exceptional companies from our, you know, three funds to focus on, express interest in. [Austin Schlessinger]: Got it. And what’s the cadence for those two? [Stephen OBrien]: We’ll start with quarterly. The portfolio company focused one will remain quarterly. And I’d like to ramp over next year to a bi-monthly co-investment newsletter so we can have a bit higher touch nature with the, you know, future LP targets, existing LPs and the co-investment networks. It’s a smart idea. Yeah. [Austin Schlessinger]: Got it. Bi-monthly meaning two times a month or every two months? Every two months. Sorry. [Stephen OBrien]: All good. [michael]: I always do say it’s a semi-monthly, bi-monthly. [Jeffrey Evans]: Yeah. Yeah. I always have to clarify. Definitely not twice a month. Definitely not twice a month. Too much. [michael]: Too much. Yeah. The LP emails every, every Tuesday, right? [Austin Schlessinger]: Here’s our daily update. Yeah, there you go. This is what we’ve looked at today. [michael]: That’s funny. [Austin Schlessinger]: All right, cool. So it seems like most, you kind of have that process figured out and kind of have those, that’s all lined up. [michael]: Awesome, but what we’ll basically be doing there is we’ll be creating the content from inputs from Stephen and the team and then ultimately Andrew will executing scheduling and all that. [Stephen OBrien]: And we’ll have our templates within, you know, the Gatsby newsletter messaging and like the emails plugged in to all the portfolio companies and, you know, aggregating all the LP networks within there. Um, I’m aiming for a portfolio company newsletter for October. Um, and in November I’m looking to start the co-investment newsletter. So I have the contents outlined for that. Um, and we’ll be working with the team. And a few things as far as the deal side, you know, it’s really just like, what we share within that. But I, you know, portfolio one’s great. I want to get some resources, you know, get a little bit more higher touch nature with everybody in the portfolio. And I think there’s a lot of good learnings to have and just staying top of mind every quarter with them, as well as like, if there’s really valuable things that they’ve found could be very repurposable, you know, for other companies. Incentivizing that flow. The co-investment one is really like a high priority and just keeping that, you know, really grooming future LPs, giving them deals that we, you know, we don’t do every deal, but there are some really cool deals that we look at and right. That we just can’t do. So I think that’s really helpful. And then really for the, the future SPVs on our end, on these, you know, later stage companies that we can get significant allocation to. [Austin Schlessinger]: Okay. [Austin Schlessinger]: And are these two objectives aligned? So first newsletter, overall ad value of the portfolio. Second one, higher priority, grooming future LPs. [Stephen OBrien]: Yeah. Those are accurate. Awesome. Okay. [Austin Schlessinger]: So, talked about the two newsletters. I now we can transition over to Jeffrey, your LinkedIn content. So, let’s scroll down here. When it comes to target audience, we’ve talked about LPs, but is there any, how would you define that target LP? [Jeffrey Evans]: It’s definitely perspective LPs, but it’s also any investment partners and founders, kind of anybody that’s in the startup community from people who put money into venture capital funds or founders or other investors. So it’s this whole ecosystem. [michael]: When you guys are reaching out to LPs, who are the perfect target LPs for you guys? Who should we be thinking about writing for? [Jeffrey Evans]: I think family offices make a lot of sense at this point. The high net worth individuals are the ones that don’t have family offices. I don’t think they can even be targeted. They’re just sort of, you know, do their own thing. Family offices for sure. And then, I mean, on the investor side, people that have fund to funds. [Stephen OBrien]: Okay. Let me send you two things that have been very successful through what I’ve been doing with Alex on the LP front. Because we have been, where is her profile? That’s not her. So if you look at Cypress Cap, James Haussler, I Identified this gentleman Sent him a pay site again. [michael]: I was gonna say they have I’m looking them up right now They have tough SEO Cyprus capital takes you to the capital of Cyprus stay now I don’t know why I can’t SEO these guys. [Stephen OBrien]: Just give me two seconds here. I’ll into LinkedIn and find them. This guy, and then Tracy Fong at General Catalyst, who’s now managing their entire fund of funds practice. So, you know, Fialkos are friends of mine, both John and Drew And I’ve about future LP stuff right and so Connected with Tracy wanted to have it seem organic Through LinkedIn, you know, have no Yeah, I Think you might have sent it to like I Don’t see any chance. Oh It’s in Read Read. [michael]: Yeah You it to my notetaker. UNKNOWN_SPEAKER: I sent it to your notetaker. [Jeffrey Evans]: There’s like nine chats with all these notetakers. It’s crazy. Yeah. There it is. UNKNOWN_SPEAKER: Okay, cool. [Stephen OBrien]: And there’s a handful of other people we’re targeting, but like James, for instance, in here, you know, messaged him throughout Alex’s LinkedIn. Got a response back. Yeah, I’d love to meet you guys. I ended up taking the call and vetting, right? Because we’ve done a number of these that aren’t legitimate LPs. Call went fantastic. Could not be a better fit. Have funneled to Alex. This is like a large allocator. Can do like a $10 million check. He’s done multiple funds. Loves our thesis. Goes to Vegas all the time. Sent him Ceni, one of our portfolio companies in prediction market banking. Like could not have been a more home run cold outreach. Right. This is the type of stuff that I want to be really getting into as we build, you know, just profile. And, you know, I can do vetting calls and funnel back. Tracy Fong was at home run, too. There’s a number of other I’ve gotten the pipeline through Alex’s. It’s been such a good flow. And if we can, you know, I’m getting a really big LP you know, family office network now, right? And great leads, you know, throughout those throughout the globe, but if we can get cold outreach function too, and really like hunt down big allocators that just haven’t, don’t have any nodes into yet, like we’ll, we’ll open the door, right? So that’s, that will be a great practice to continue growing. [michael]: Cool. Yeah. Let’s, let’s sync up on exactly what is working for Alex and Put that in a supercharge for Jeffrey. [Stephen OBrien]: Yeah. [Austin Schlessinger]: Awesome. All right. [Austin Schlessinger]: I guess one other question for target audience. Is there any like particular industry that these folks kind of live been, or is it just? [Jeffrey Evans]: I mean, I think it’s broadly tech, early stage tech, or maybe not even just early stage, just tech. I mean, we look at, there’s a health tech angle, there’s a cyber security angle for us, there’s a frontier defense tech angle for us, there’s certainly pure AI ML. The problem is that we could add industries at any time that we’re interested in. So I think it’s, but I think those communities, there are segments of those communities that are important. But if you’re, you know, the post, we might write a post about a health tech company, but it’s also meant for the general tech community, is how I would think about doing it. If you try to segment too much, it gets hard. [Stephen OBrien]: I would also say that, like, part of the audience piece and what we can do here is amplify our own portfolio companies. Right. With, with a well-built audience in a personal LinkedIn, like we’ve seen, you know, certainly from, from a purely, uh, like engagement and like reach perspective, there’s a lot of reach through Alex’s, you know, the reason why I want to transition off of Sam’s sales is we’re just not growing fast enough as we should anymore in that account. Like there’s no reason that account shouldn’t be 300,000 followers rather than 60,000. Um, given everything we’ve done around different content lenses, and I think we’re just not amplifying it in the right way anymore. They they’re good writers. Um, but I think we need more growth. Um, and that same thing from Jeffrey’s and like, you know, I, I plan to be doing no content over time. I want to do it and do it more of a data centric. Family office community. Once we have some of the things built out with Palantir and some of those networks, right. So that’s not really on my roadmap till next year. But with Jeffrey’s, we can start immediately and have yet another account with different, you know, reach that we can, you know, do time posts on portfolio companies to amplify, you know, news and stuff like that. [michael]: Yeah, Stephen, I guess my follow up to that would be for Jeffrey specifically, how much is like audience building, follower growth versus like, let’s just make sure we’re getting in front of the right people. [Stephen OBrien]: I think, I mean, like, I don’t think he’ll grow as fast enough. Sorry, Jeffrey. I don’t think he’ll grow as fast enough as Alex has, right? Because there’s just not the same level of celebrity aura. But I think we can build an audience with great stories and really leverage portfolio companies with great communities and grow an audience that is well represented in the spaces that we’re targeting to amplify news and have a bit more validity around the profile to attract the LP targets we’re going out to. [michael]: Cool. Yeah, I don’t see any reason we can’t. But yeah, Jeffrey, I guess from your perspective, what’s top priority there? [Jeffrey Evans]: I think the audience will sort of naturally grow, but yeah, I want to grow the audience. But there’s a lot of the right people that are following me now anyway, as well. So just becoming a thought leader in our community is going to have tremendous value. But let’s the audience for sure. Cool. Does that help? [michael]: Yeah, it’s helpful to know And we’ll get into sort of audience complexion a little bit too. Maybe we can just talk a little bit about that now. It’s like, you said you have some of the right people who are kind of already following you. That’s great. Do we want to be focused on like engaging them as well as much as possible? Or is it more so about like, you know, to your point, growing the following? [Jeffrey Evans]: I think growing, I don’t know how much we want to engage them. It’s an interesting story. I think we’re going to have to do this and learn. There’s a lot of opportunities to grow. When I post stuff, you know, I mean, for me, I feel like I get a lot of reactions to it. UNKNOWN_SPEAKER: Yeah. [Jeffrey Evans]: And, you know, I’ll get the I have not paid a lot of attention to, you know, to what’s going on for me on LinkedIn, which is part of what’s changing. But, you know, I’ll get the, you know, 800 people viewed your profile in the last week kind of stuff, which is a sort of like sort of why. Definitely. There’s definitely some stuff there. When I post stuff, there seems to be a decent amount of reaction to it. And I haven’t done it with any sort of intentionality. At this point. So there’s a real, there seems to be an opportunity. And there’s a lot of that comes from, there’s, you know, the people that are interested in venture are interested in Mantis, the people that are, you know, the power of what Alex is as an external celebrity and a LinkedIn influencer at this point. And people look at me, I’m just naturally drafting off of him as another path of if I, you know, if I think Alex is interesting, I’m going to want to see what Jeffrey has to say, or maybe just path into Alex or stuff like that. UNKNOWN_SPEAKER: Yeah. [michael]: Okay. Um, I guess Austin, let’s get into, into content pillars. Cool. [michael]: All right. [Stephen OBrien]: So I do have another call now in this and for the next half hour, is there other stuff that you want me to be a part? Cause I feel like a big portion of this will be around things that Jeffrey’s reading and interested in. Is there anything else you’d need from me right now? I’m happy to join like a few minutes late to this call coming up. [michael]: I don’t think so. The rest of it, we’re going to go into content pillars, formats, content, voice, etc. So I think Jeffrey’s perspective will be most valuable there. But Stephen, I think the number one thing is just let’s, we don’t need to hop on a call, but just I’ll shoot that email over to you later today. And if you can share anything from Alex’s side that’s work so we can get off and running on the content upside. That would be great, too I’m so definitely yeah and just include me and Jeffrey in the email as far as like stripe then onboarding stuff for him to fill out Okay, so that we can just make sure on top of it I’ll set up a second thread to with you and Andrew so that both both you guys and Andrew so that Andrew can get Like login credentials and just set up the content upside and give you the rundown of that. So you’ll have it Cool. [Stephen OBrien]: Thanks man. Cool. All right guys. Stoked about this. UNKNOWN_SPEAKER: Yeah. [michael]: See you soon. UNKNOWN_SPEAKER: Yep. [michael]: Okay. Um, let’s go into content pillars then. Cool. [Austin Schlessinger]: So content pillars, um, any initial thoughts there? Yeah. [Jeffrey Evans]: So what are the subjects that are most interesting talking about? [michael]: I mean, these are like things that if we put you in front of a microphone and told you to rant about that are also relevant to what you guys want to put a content on LinkedIn for LPs? What are those things? What are those topics? [Jeffrey Evans]: Yeah. There’s a piece that’s sort of my angle and superpower is that I’m an operator and a builder. So I can talk about how companies run and operate and how they structure and the challenges of going from zero to million. The challenges of building an organization. How do you hire? How do you fire? How do you structure? So I think that’s one area that I just have a history of that’s relevant to every founder from that standpoint. I think I’d like to be talking a lot about what we feel AI means, sort of industry by industry. And where the opportunity is versus the fear. And I think talking about subjects like opportunity versus fear across multiple industries, across sort of life are things that I can certainly talk about quite a bit. And then there’s a healthcare bent too of sort of we’re in this renaissance time in healthcare where it’s, going to be completely reinvented because of technology. And so there’s 1,000 ways to go with that. So those are off the top of my head, three that kind of fit from a subcategory standpoint. [michael]: Yeah, what I like about those is that there’s a lot of directions you can take them, but they’re also unique and specific, I think, to what a voice around. So I think that makes sense. Are there any other industries in particular besides AI and healthcare that you want us to create stuff about that would get LPs excited? [Jeffrey Evans]: I think defense tech and cybersecurity. [michael]: Cool, I agree. [Austin Schlessinger]: Are there any, I guess, resources, newsletters, podcasts that you’re listening to to kind of stay up to date on these topics? [Jeffrey Evans]: Yeah, I mean, I listen to lots of different podcasts, by the way. I always find something interesting on the All In podcast, but I feel like everybody’s listening to that at some point. I listen to the Daily AI, which is just interesting. It’s more about what’s happening in that world. Definitely gives you sort of not deep, but gives you subjects that are like, that’s wild. That’s interesting to look at that. I Read Thomas Fungus’s Daily email, which is short and sweet, and I think it’s super He’s a very smart guy. [michael]: We, we want to, we want to consume your information diet. So the more you share with us, the better for sure. [Jeffrey Evans]: Cool. [michael]: Cool. And that can be, we can do that over email. That’s no problem too. [Jeffrey Evans]: Well, I’ll say when I listen to something, I’ll send it to you. [michael]: Yeah. Sounds good. [michael]: All right. [Austin Schlessinger]: Any unique perspectives? On any of these topics or any, I guess, hot takes that you have? Anything off the top of your head? We can also save this for an actual content interview too. [Jeffrey Evans]: There’s so many. UNKNOWN_SPEAKER: Yeah. [Jeffrey Evans]: I’m just trying to think of where the right place to say it is. [michael]: Yeah, no, Jeffrey, what we can do is you and I will set up time to jam regularly on these. We can bring specific questions about stuff too that comes up during research. UNKNOWN_SPEAKER: Okay, cool. [Jeffrey Evans]: All right, that would be great. [Austin Schlessinger]: All right, so now content voice. How would you describe your, I guess your voice online or what you want your voice to be like in terms of like more professional, authoritative, laid back. [Jeffrey Evans]: No, I mean, to me, right. When I say it needs to be cheeky and educational and concise. [michael]: I like that. I like that, too. That’s really good. [Jeffrey Evans]: And I think it’s vital right now. [michael]: It’s just way more descriptive than we normally get here. Normally are like, they give us some long answer and it’s, it’s hard to pick out what actually matters to them. That was very, that was very concise. There you go. Yeah. [Jeffrey Evans]: Make them, make them give a little half smile, chuckle, give them some information that’s important and let them go. Love it. There you go. [Austin Schlessinger]: This is a good follow up too. [Jeffrey Evans]: So by the way, part of why I think Thomas’s email works for so many people, or like I, I’ll be going through emails and I don’t have time to even look at it. And it was trying to clear emails. Will remark his is unread, so I don’t forget it. It’s because I know that I can clear through it in 90 seconds and get a useful bit of information. [michael]: I’m not going to lie. I do the same thing with his. [Jeffrey Evans]: I used to feel like I used to try to follow Ben’s bites and, you know, and and about AI, which was sort of the everything. But it was like there’s 60 articles that it’s linked to. There’s little one liners about stuff. And I was just like, Way too much information. Here for me to figure out what, like, I don’t have three hours to do this. So tell me what’s important. And he was telling you everything that could possibly be important. And I was like, I’m done. [michael]: That’s what all those AI newsletters do. I feel like it’s just they just jam pack everything in there to be the everything store. And it’s like, I didn’t sign up for a work assignment, you know? [Jeffrey Evans]: Yeah. [Austin Schlessinger]: Great. [michael]: Austin, anything else you need that’s not in the form? Anything else that we should go over now? [Jeffrey Evans]: No, but I don’t spend of time on Twitter, but I may have to do more. But I think finding interesting thought leaders who have comments and then using those to write deeper on agreeing or disagreeing with that comment is something that I I find interesting, too. [michael]: Yeah. [Jeffrey Evans]: Because it’s part of validation, but whatever the case may be. [michael]: You cannot overshare that type of stuff with us. It’s impossible to overshare. Just keep sharing. Anything you find that’s interesting that you want us to comment on, send it our way. Regardless of platform, we can adapt it for LinkedIn. So yeah, I think our job for these first few weeks or so is just trying to get inside your head as quickly as possible. Well as possible to understand, you know, your voice, how you talk about different topics and things like that. So, um, don’t ever feel like you’re, you’re burdening us by, you know, opening the fire hose, so to speak. Okay. Yeah. Any, anything else from your end, Austin? Nope. [Austin Schlessinger]: I think I’m all good. [michael]: Okay, cool. So, Andrew, do you want to talk about the normal contact us process? And then I will also, I can go deeper on the, on the DM stuff too. So you can just talk about what you’ll be doing. [Andrew Cheng]: Yeah, definitely. So just to confirm Gatsby is your newsletter platform. I haven’t gotten a chance to deep dive into it, but it’s, it’s where you’d be posting it or it’s where you’re gathering. [michael]: Andrew, I took a look at it with Stephen during the, during the process and, and it seems, it seems fine. It’s just like, It just does a few different things kind of all in one. It’s kind of a simpler version of Beehive, but with a broader scope. So it’d be fine. [Andrew Cheng]: Awesome. Yeah. I just want to make sure that we’re not, we’re using that versus Beehive. I just want to clarify that. Cool. So next steps, Jeffrey will be, I’ll be grabbing your LinkedIn login information. So I can go in there and learn your voice, learn. I want to Read through your comments, Read through your posts, just so I have an idea of how you’re how you’re speaking on LinkedIn. And also we’ll have a couple of our team logging in as well for scheduling, or not scheduling, sorry, for reporting purposes. And so that’ll be my immediate next steps with you. And then I’ll also be looking for all the types of accounts you mentioned. I’ll be looking through those, seeing where I can comment, and as well as learning your voice. So I will be sending you some examples of how I would be commenting on those type of posts that I see moving forward. So that’ll be an ongoing process over the next couple of weeks. And hopefully I can nail down your voice in that time as well. [michael]: Yeah, so Jeffrey, you’ll get emails from us where we’re, oh, sorry, go ahead. [Jeffrey Evans]: I’m trying to remember if my LinkedIn is password oriented or like login from Google. So I’m going to sign out and sign back in. [michael]: you We’ll see. [Jeffrey Evans]: It looks like it’s just automatically signing me in, that’s the problem. But we’ll figure out, I mean, I don’t know what to tell you. [Andrew Cheng]: That’s all right, we always take this offline. No, I’ll reach out separately. UNKNOWN_SPEAKER: Okay. [michael]: Yeah, we’ll get a thread going on Ops, and we’ll go through that. And Jeffrey, just to confirm, we wanna keep things in email, or did you want us to set up a Slack channel for us? [Jeffrey Evans]: No, email’s so much better for me. [michael]: Okay, no problem at all, that’s fine. [Andrew Cheng]: Yeah, and email’s the next step or B to grant us access to Gatsby as well. So I think- We’ll take care of that, yeah. Stephen mentioned that. [michael]: Okay, cool. And then on the DM side, we will be, I’ll connect with Stephen and I’ll just get the rundown on like what he’s been doing for Alex. And we’ll probably have some suggestions or tweaks that we’ll wanna make, but largely wanna stay with what’s working. And then we’ll get in there once we get into your account, Jeffrey. If you guys have any type of like target list, that would be a great place to start, but we’ll also proactively look for folks who are engaging with your content or posting things that just could be relevant and reaching out to them too. So we’ll be very proactive there. [Jeffrey Evans]: So when I, I’m trying to figure this out real quick on that LinkedIn, I can go to my settings, I guess. Let me see here. [Andrew Cheng]: I think so. I think that’s. [Jeffrey Evans]: It’s under the Mantis email. [michael]: Yeah, let me see if there’s a way to, let me ask. [Jeffrey Evans]: Here, do me a favor. You want to just try and sign in? UNKNOWN_SPEAKER: Yeah, sure. UNKNOWN_SPEAKER: All right. [Andrew Cheng]: So just try to sign in under jeffreyatmantisvc.com. UNKNOWN_SPEAKER: Okay. [Jeffrey Evans]: Try to sign in with Mantis with a capital M. Mm-hmm. Explanation point. J-A-E-1-2-3, Might not work. [Andrew Cheng]: No, it did not work. [Jeffrey Evans]: Why don’t I just change the password? [Andrew Cheng]: Jeffrey at mantisbc.com, [Jeffrey Evans]: And then what was the password you did? [Andrew Cheng]: It was a capital M, mantis, exclamation mark. Sorry, I forgot the letters. UNKNOWN_SPEAKER: Where are the three letters again? [Jeffrey Evans]: J-A-E-1-2-3. OK. [Jeffrey Evans]: Is that lowercase j? [michael]: Yeah. [Andrew Cheng]: Yeah, the password did not work. OK. [Jeffrey Evans]: Hold on. Let me see what it actually is then. I tried a different password. [Andrew Cheng]: OK. [Jeffrey Evans]: Try Carolina with a C, capital C, number one, and then an exclamation point. [Andrew Cheng]: OK. That one worked. Yeah. So I think it just sent you a notification to accept that. UNKNOWN_SPEAKER: OK. [michael]: And Andrew, can you take a note of what that was for when we need to log in so we don’t need to ask Jeffrey each time? [Andrew Cheng]: Yeah. [Andrew Cheng]: I already wrote it down. Cool. Sure. Carolina exclamation mark one. [Jeffrey Evans]: I think it was one exclamation mark. UNKNOWN_SPEAKER: One exclamation mark, okay. [Jeffrey Evans]: Carolina one exclamation mark. I don’t see an email from them. They were sending a… [Andrew Cheng]: I think it just says, if it’s on one of your devices, I think you can just tap. Yes. And resend it. You It might be on your mobile app, your mobile LinkedIn as well. [Jeffrey Evans]: There it is. It’s just verifying. It just says we recently tried to sign into your LinkedIn account. It’s not asking me to do anything. What are we looking for here? [Andrew Cheng]: It should be a notification on either your mobile or your, I’m guessing it’s your mobile phone. It should be just be a, has someone tried to sign in. [michael]: Might be new text messages too. [Jeffrey Evans]: Hang on. I’ll go to LinkedIn on here. No. Man, I don’t know. It’s not asking me anywhere. Notifications. It’s not in text. [Andrew Cheng]: If it’s in your email, it might have gone to spam too. [Jeffrey Evans]: Yeah, I just typed LinkedIn. I didn’t get anything. [michael]: We can probably, I can do it again like this. [Jeffrey Evans]: But over here, it doesn’t, it says verify new device. There’s nothing to do. Notice you recently tried to sign in your LinkedIn account from new device. You can finish signing into your LinkedIn account by following the instructions that we sent you to your LinkedIn app. [Andrew Cheng]: Okay. [michael]: Where are those instructions? [michael]: Yeah, Andrew, do you know where they show up in the app? Cause I do not. [Andrew Cheng]: No, it’s just a very quick, I thought it was just a quick notification. Once you open the app saying and how Google does it. [michael]: Yeah. UNKNOWN_SPEAKER: Hmm. UNKNOWN_SPEAKER: I feel like there’s like 10% of the time where that Google one doesn’t work, right? So maybe we’re in that 10% for the LinkedIn one right now. [Andrew Cheng]: Put it this way, at least it’s, you know it’s secure, so. [michael]: Andrew, do you want to try logging in again now that Jeffrey has the app like open on his phone? [Andrew Cheng]: Yeah, let’s do that. [michael]: Oh, there we go. [Jeffrey Evans]: Yes, it’s me. It just randomly came up. [Andrew Cheng]: Well, now it says the page isn’t working. So let me try logging in again. Oh no. Okay. [Andrew Cheng]: I have your password already. [Andrew Cheng]: You’re still another one. [Jeffrey Evans]: Yes, it’s me. That’ll work. UNKNOWN_SPEAKER: Let’s see. [Andrew Cheng]: I got a yes, it’s me too. So it’s saying that your page isn’t found. UNKNOWN_SPEAKER: Okay, my goodness. [michael]: What does that mean? How can that possibly be true if you’re logging in? [Jeffrey Evans]: Another sign-in request and another sign-in request. [Andrew Cheng]: Yeah, that time was me. Again, it could be LinkedIn is down. Oh, here we go. Yep. All right. Got in. [Jeffrey Evans]: You’re in. [Andrew Cheng]: Awesome. So you might get a couple more either tomorrow with this. So yeah, I’ll let you know. I’ll try to let you know as soon as they try to log in. Awesome. [michael]: Cool. Um, so yeah, I’ll sync up with Stephen and we’ll, we’ll get the DM stuff rolling too. Um, and then Jeffrey, what Andrew might do, uh, over the next, uh, well, I guess either maybe tomorrow or maybe Monday, uh, send over like a couple example, uh, like replies that he would do on other people’s content. And we’ll just want your POV on like, you know, training the voice and, um, just like, would we comment on this person or not? Uh, just basic stuff to help us get up to speed quickly. [Andrew Cheng]: Yeah. And any feedback is appreciated. Like this is not we’re off or we’re close. We’re there. [Jeffrey Evans]: I’ll what’s the best path. [michael]: Yeah. So you’ll, you’ll get an email from Andrew, um, on this either tomorrow or Monday with some examples and just reply and just kind of rip them apart and give your candid takes. [Jeffrey Evans]: No, no, I’ll do it. I understand. We’re trying to, we’re trying to find the actual voice and whatever. So I will, I will not, uh, I will be respectful, but, but honest. [michael]: Cool. Perfect. [michael]: Great. Okay. So then other next steps, I guess, um, you’ll get, you and Stephen will both get two threads from me in the next, um, uh, hour, hour and a half. I have a back to back after this, but right after that, And one will be related to contract and legal, getting that all finalized, and then two will be on the ContentOp stuff, just getting a thread open on that. And then Austin will reach out next week with a first batch of posts for you to review. So pretty straightforward from here. We’re kind of off and rolling now. And we should also schedule time or a content interview. So I guess, let me know your availability for that over the next [Jeffrey Evans]: We’ll definitely do it. And for availability, it’s also great to always just add Melissa and she’ll get it scheduled quickly. [michael]: Okay, cool. I’ll work through her for that. That’s easy. Cool. All right, man. That’s really all we got today. I’m pumped. I think we’re ready to roll unless, Austin, Andrew, you guys have anything else on your side? No? Seems good. Cool. Okay. Yeah. Jeffrey, thanks for the time, man. [Jeffrey Evans]: Excited. Thank you guys. That’s great. [michael]: Any, any other kind of lingering questions on your end that we should get out of the way? [Jeffrey Evans]: No, I’m good. I’m ready to get started. And I think it’ll be a, just a steady process of learning each other and getting to a good, good rhythm. [michael]: Yeah, man. Let’s do it. I’m excited. [michael]: All right. [Jeffrey Evans]: Speak soon. UNKNOWN_SPEAKER: Thanks, Jeffrey.