- Duration: 71 min
- Platform: meet
- Source: Read.ai 01K4QR3TW89S5K1303DP4Y8Z0V (https://app.read.ai/analytics/meetings/01K4QR3TW89S5K1303DP4Y8Z0V)
Transcript
[Michael Houck]: Yo, what’s up, man? How you doing? Doing well. [Blake Stewart]: Yeah, just all over the place. [Michael Houck]: Doing well. [Blake Stewart]: How are you? Good. Are you in Europe right now? Or where are you? [Michael Houck]: Yeah, so this is week two. [Blake Stewart]: Week one was a wedding in Spain. So the wedding was in San Sebastian, but we were in Ibiza for their bachelor party. So those two guys get married and they love Ibiza. So that’s the party in Ibiza, then San Sebastian wedding, and then Barcelona. And now we’re in Portugal, just my wife and I. Vacation from the vacation. Yeah, sometimes if there be that you need it. [Michael Houck]: San Sebastian is dope. I love that area. So beautiful. Yeah, we loved it there. [Blake Stewart]: It was so good, just walking around, eating, seeing shows, and having a good time. Yeah, it was awesome. It was a group of like 30 of us from Los Angeles. We have a big friend group, and so we were all over there. And so 30 people in Europe is a lot. [Michael Houck]: Yeah, the people spray painting Get Out Tourist must have loved you guys. Oh my gosh. [Blake Stewart]: We had a couple of people in our group who were just loud talkers, too. It was a little embarrassing at times, but it was amazing. A lot of fun. [Michael Houck]: I love it, man. Go cause some fucking havoc. [Blake Stewart]: That was cool. What’s going on with you? [Michael Houck]: Well, I haven’t really, I don’t know if we talked about this. I haven’t left my apartment in like 10 days with the exception of like twice because I busted up my knee playing pickleball of all things. [Blake Stewart]: No way. Yeah. [Michael Houck]: Injury and so I I’m limping everywhere. I got a compression brace like I’m fucked up. No way, really? Yeah, it sucks. It’s been really annoying. [Blake Stewart]: Pickleball messed me up too about a month ago. It like strained my Achilles and so like I was Also out for oh, man Yeah, it’s just I think it’s a sign of like being old like I got a pickleball injury like come on man. [Michael Houck]: That’s so embarrassing That’s embarrassing. But dang, ACL, that sucks. Yeah, and then also something with my leg or groin or something, too. So it’s like multiple things. It really sucks. But I just got arrested. There’s really nothing else. Rest, ice, compression, and elevation. That’s the thing. There you go. [Blake Stewart]: And that’s knocking out some work. Knocking out some work. [Michael Houck]: Knocking out some football watching, you know, it’s been yeah So are you a fancy football guy? [Blake Stewart]: You have multiple teams or no? No, I I can’t get into it because it’s just so unpredictable with the injuries. [Michael Houck]: It’s like I don’t know. Yeah. Yeah Yeah, all my friends love doing it. I’m not I can’t follow along but at this point I just kind of like have to keep keep going It’s all betting now people get so into it it’s like too much like I don’t know No, not for me. I do play a fantasy baseball game, but it’s not like fantasy baseball. It’s kind of hard to explain. Basically, you play in these leagues where you build a team of like historical players. So like 1927 Babe Ruth, 2000 Pedro Martinez, you know, whatever, right? You build a team and they play 162 game schedule against other people’s teams within whatever the rules of that league are and the salary cap and everything. And you try to win and you win like Amazon gift cards if you win the league and stuff. [Blake Stewart]: So I haven’t paid for anything on Amazon in like 10 years because I just win a lot on this site. How does it pull historical data? [Michael Houck]: It has the historical raw stats everybody and then it also normalizes them to the era. So like someone hitting a lot of home runs in 2024 would not hit as many home runs in the game as someone who hit a lot of home runs in like 1904. It’s like a cache optimization problem that I’ve been sort of having fun with for a long time. Kind of like a nerdy, nerdy little hobby, but it’s fun. [Blake Stewart]: You play any any like fantasy games or anything not baseball no nothing else besides football Yeah, I wish I wish you could follow baseball I Mean the Dodgers are hot right now. [Michael Houck]: So bandwagon will be but yeah I’m bad at falling ball in sports This should be a lot better No, I mean the good thing about it is that I actually you can play this game and like I don’t even follow I have no idea what’s going on in baseball. Like I don’t follow it at all, but I know who hit the most triples Anyway, um Yeah, so let’s listen to it. Um, what do we got? So I think ad ad pipeline is pretty good right now. [Blake Stewart]: I’m pretty comfortable with it LimbList, I had it just kind of like cycling through all the old contacts, basically everything that we’ve been populating since I’ve been here. So I had that cycling through and re-hitting a bunch of people and, you know, people are responding. So LimbList is working good. It’s time for me to keep, I guess, a lot of things here. So one, you know, keeping that going, keeping that in inflow of new context in which Angelica is a little worried about Yep, but that’s separate conversation be just kind of kind of retargeting people who haven’t heard from that are still in that pipeline And kind of switching up the sequences There’s multi-channel sequence. So maybe hit them up on linkedin a couple times or There’s some other kind of fancy tools. I could you know, call them or leave them on linkedin voice message All ai and all that so other ways of contacting these people who are already in there um and then Yeah, so just kind of still working in there to making sure that’s that’s good. Um I don’t have any Good ideas about how to increase the inflow Through angelica, so I don’t know what that really looks like, Let’s I mean if she’s not able to pull contacts I’m not going to need her as much but There’s got to be another way to find interested people. Yeah, I’ll put some thought into it. [Michael Houck]: Nothing comes to mind off the top of my head, but that’s obviously mission critical, especially since growth has been slower than we expected this year, and we haven’t been able to hit our renewal target. So we’re still relying more on new people. So let me put some thought into it. Nothing comes to mind. Also, sorry, I got to go to the bathroom. Give me a minute here. [Blake Stewart]: I’ll be right back. Take your time. Take your time. [Blake Stewart]: home. [Blake Stewart]: it. [Blake Stewart]: Bye. [Blake Stewart]: Okay. [Blake Stewart]: Mm-hmm. [UNKNOWN_SPEAKER]: Hey. [Michael Houck]: You back? [Blake Stewart]: I’m back. [Michael Houck]: So that was one of the worst 10 experiences of my life. I think whatever I had for lunch was not the move. [Blake Stewart]: So sorry about that. Yikes. No worries. Yeah. [Michael Houck]: OK, so back into it. Add pipeline. What’s going on? Yeah, back into it. [Blake Stewart]: I feel good about it. Um so not too worried yet but it sounds like the future I might need to get a little bit more creative um but got a couple plans to re-engage our current list um as far as like invoices out uh i’ve got a couple link of the week’s invoices i’ve got one uh like basically confirmed tool of the week I had two that I was trying to get in recently and then they just kind of fell off, which is annoying, even with like a discount. And then as far as YouTube videos, I talked to Jonah a couple weeks ago from Takeout Studio. I haven’t followed up with him yet, but I think that’s a good one. He said he’s pretty busy until October anyway, so I would love to see that happen in October. [Michael Houck]: Is he in SF? Is he based in SF? [Blake Stewart]: He’s in Los Angeles. Okay. Yeah. I think he was SF, but now he’s LA. Okay. [Michael Houck]: Cause I’m thinking like one thing I want to try to do between now and the end of the year is like batch them in each city and, uh, and like, uh, go do the, go record like, you know, four or five in a couple of day period in New York, LA and SF. So he’s in LA. That’d be cool. Yeah. And I was thinking also, like, cause I know we’ve had some trouble with the featured spots. It could be good to position these differently as like, Hey, like you’re paying for the YouTube video and we’ll give you some placements in the newsletter as part of it. Right. And obviously you can add more on for like X amount, extra, whatever you want. Or whatever, but what you’re primarily paying for is this and obviously it’s gonna be easier to do that once we have Them live generation lab hasn’t gotten back to me yet about if we’re good to go So I think it’s likely we’ll push that one out a week or two so we need to get the momentum here sort of rolling with getting these live, but Yeah Once that happens, we’ll have like direct proof points that we can point people to which I think will help you in selling them a lot Okay Yeah, that sounds awesome. So instead of saying, let’s try to get somebody on a package of three featured placements for 8K or 9K or one featured placement for 2K to 3K, you can just say, we’ll do the YouTube video for, and that includes travel and everything, editing and all that stuff. We’ll do that for 5K, 4K, something like that, and as part of that, get the featured placement, you’ll get the sort of the, it goes out in the newsletter. And then also if you want to add on additional featured placements, you know, you’ll get, you can do that for an additional like 1k per feature placement, 2k per feature placement or something. [Blake Stewart]: Are you comfortable with that number? [Michael Houck]: 4k? [Blake Stewart]: 4 is low for sure. [Michael Houck]: But the main thing right now is like, I’d rather take less money on these right now and just get like 12 of them out before the end of the year then worry about an extra couple thousand here there for now because if this works we’ll be able to charge 10k plus for these in q1 you know yeah definitely okay so I’m definitely less I definitely have more like elasticity on the pricing um of these for now especially if we’re batching them like if it’s just flying to la to do one interview with jonah then like obviously we need to upcharge that to like $7,500 or $10,000 or whatever. But if we’re going to make $25,000 for a two or three day trip, then I don't care if that means that they're each $4,000 or $5,000. [Blake Stewart]: It's fine. That's cool. I like that. [Blake Stewart]: Okay, I'll start working on that. How do I do that? That sounds good. I've been pushing the YouTube videos as much as possible. It's going to be easier once you have the proof point. [Michael Houck]: I think for now, it's like you try to explain something that we don't have to show. And so it's like, is this cool? Like, do they know what they're doing? You know, whatever. So we'll get these first couple out there and then it'll be good. Okay. [Blake Stewart]: Nice um Yeah on that note too like youtube ads so for these like paid interviews. [Michael Houck]: I know we shouldn't do that, but Well, maybe we could but I don't know if that's an area you want to get into um speaking of like money and other revenue streams No, I mean basically once we have Once we have the video like thing Churning and we're just getting like new people Through that, you know, we're doing one new one every week or at least like two or three a month that are going live Then at that point we'll probably also start doing again other YouTube videos other types of videos, too And for those it'll make more sense to intersperse some some ads. Yeah like like a Imagine like a a YouTube video like the figure a figure markets one, right? Imagine that we're doing a YouTube video on Mike's like founder journey through so and everything. And then like a quarter of the way through it's like, by the way, go buy the other product. [Blake Stewart]: I just met in general. Yeah, the other ones that are unaffiliated. Yeah. [Michael Houck]: We'll get back to doing other types of YouTube videos too. But I'm personally really bullish on this format. And so I just want to hit as many times as we can. [Blake Stewart]: Yeah, no, me too. I'm fucking destroyed by the figure one being shown. It's fine. [Michael Houck]: It happens. It was really annoying in the moment, but it happens. Yeah. [Blake Stewart]: It sounded like it was a good conversation, too. [Michael Houck]: Oh, yeah. We have a draft of the video now. They're making edits today and tomorrow. [Blake Stewart]: So I'll get you the final version, send it over to them, too. Sweet. Yeah, I would love to see it. Cool. That works. Stay on the content topic. In Nietzsche's conference. Do you remember the email he sent over? Max Pogue. I just dropped a slack about it in the content channel. But he wanted us to share the conference a few times. And then he has already put us on the top of the media partners on his website, which is nice. [Michael Houck]: I had no recollection of this at all. OK. That's fine. We can do that. No problem. Um, and then yeah, are we getting or what's the, what is this? [Blake Stewart]: We're not getting paid. So he featured us here and then he'll do, I can find the list somewhere. Um, essentially we get a list of all the attendees. He'll make some like direct intros to right. Some of those, which could be valuable. So like I was kind of in between like, yeah, I found a journey. You know relevant here makes sense, but I wonder if megaphone makes more sense because it is a investor heavy um thing and so maybe When we ask them for those direct intros, it's to some of those vcs that maybe I I could go ahead and like analyze and see if their branding's, you know, pretty weak and then we could hit them with like a a megaphone pitch or Yeah, I think way smarter to go in that way with megaphone. [Michael Houck]: Uh Um, and, uh, it can even do like later stage founders to, you know, the earlier stage folks. We, I mean, if that's all they have, sure. We'll take the intros, but VCs and later stage founders are, are way better. Okay. Perfect. Yeah. Um, yeah. [Blake Stewart]: And as far as like us branding on the media page, I don't know, I guess that's fine. We'll be out there. I'll take, I'll take a look. [Michael Houck]: Cool, sounds good. [Blake Stewart]: So yeah, I'll do a reminder on Wednesday when I send the content and how we could drop it in. And then we've got, right now, we have an unscheduled feature placement. So we might just drop him there. And that'll be good enough for him. Cool. Yeah, I think unscheduled stuff, we can do that. That's probably fine. [Michael Houck]: And then also, if we do have any updates, unscheduled stuff, just give me a heads up because we're seeing a lot of interest from existing content clients for doing blog content for geo purposes. Now that we've brought that this like, actually, I don't know if I told you this, but we brought a geo team sort of into the fold. They were white labeling them basically, but it's a friend's company. I have a lot of trust in them. They do a really good job. I've worked with them before. And they're giving us like incredible being able to offer this to our folks directly, sort of fully white labeled. Um, so it's like still through us. So we're just doubling the price and selling it to, uh, to people, which is great. Yeah. No one balked at it yet. Uh, I have two people who I think are going to convert forward to the next week. So, um, that's a lot of white space. I mean, look, we tried to partner with these folks. Companies like Anvil and whatever the other one was. And they were both just like, I don't know, fucking annoying to deal with and being totally candid. So I found my friend's company, they do traditional SEO blog content. I was like, how about we just reposition this as geo you guys know what you're doing there too. [Blake Stewart]: Yeah. [Michael Houck]: That started like, you know, last week, so not missing anything big. But yeah, we're, we're going to start pushing have that be part of our growth pitch and growth story over the next three plus months to try to get to a point where we can sell the agency. [Blake Stewart]: That's awesome. I like that. I mean, it's so new that it's kind of funny. You could price it however you want. [Michael Houck]: People don't really know. And the crazy part is, even though we doubled their price, it's still cheaper than the content in the social media ghost writing. It's crazy. Wow. [Blake Stewart]: So it's like, yeah, it's like a menu. [Michael Houck]: Yeah. Yeah, exactly. Exactly. [Blake Stewart]: Um, and it's not just like blogs and then they go away. [Michael Houck]: They do, they update the people's sites with like technical SEO and they also do, um, press releases from like reputable publications and blogs to get high quality backlinks and build domains. It's like full service and it's super cheap. It's crazy. That's awesome. Wow. [Blake Stewart]: That's awesome. Yeah, so I think that we're going to. [Michael Houck]: Yeah, I'm so fucking surprised. All right. If we can throw that in the newsletter whenever we have a free. Like, it's actually not bad right now to have a free spot, because I can just pitch that. And my guess is that we'll get multiple leads from each one of those that we do, because it's hot. [Blake Stewart]: People want to do it right now. OK. Good to know. [Michael Houck]: Yeah, I would love to see that. Now that converts. [Blake Stewart]: Okay. That's cool. Nice. And then yeah, that other company just works. So I'm kind of doing the same thing. I'm just going to fill in the blanks with them. They're already annoying to work with, I can tell, but they're willing to pay 7k throughout the end of the year to get. So. Thanks Yeah, there's a couple more like that and then yeah QA source. I'll check in with them again. They were putting it off until September. So yeah, don't get your hopes up, but They'll be interested that they'll push it to October Yeah Product pass you and talk about that or bouncy boy. [Michael Houck]: Yeah, I Let's do product pat actually, you know, let's let's close out the sponsorship stuff. [Blake Stewart]: Let's do the retreat first. Yeah, yeah Athena I checked in with them Yeah, they just wanted to see like specific deliverable. So kind of send that over and I'm waiting I just kind of follow it up Yeah, I don't know what's going on like it's it's a hell of a deal like between just the placements in you and Tyler's newsletters and so media call outs, like 15, 20Ks, like the amount of impressions, that's like, it's kind of a steal. So I don't really know. [Michael Houck]: And the brand play too, like it's way like higher value than newsletter placements, just being the retreat partner, you know? Yeah. [Blake Stewart]: So it's super, it's super weird to me. [Michael Houck]: Like if I was a big venture backed company, I would jump on something like that, you know, as a way to get in front of these like high potential, like vetted folks. [UNKNOWN_SPEAKER]: Yeah. [Blake Stewart]: I mean, I'm surprised and shocked and pretty disappointed. Uh, so what have people said? Have they just not replied or like what? [Michael Houck]: What's been the feedback? [Blake Stewart]: This is like out of price range like I guess that much at once It's kind of scary, even though they're gonna be spending it over the course of a couple months anyway Yeah, I haven't even had I guess out so lovable just got back they were interested they were Lovable and out skill out skill was pretty interested in But they were both pulled to the idea of the mastermind part. They wanted to give the talk as well. So I pitched them on the sponsor, and what they bit on was the fact that they could do a workshop with the founders, which was kind of interesting. So I was like, yeah, 100%. Would this be in person, or we could do it virtual? I was like, whatever you want, if it's in person, just factored into the budget sponsorship. I just don't know. I don't know where it's going wrong. Where did that go from there? [Michael Houck]: I mean, that sounds pretty promising if they want to plan out. That checks out with Launch Houck stuff. People always wanted to get more involved. Solana paid us $200,000 because they got to run programming for a month in a hackathon, basically. Yeah. Wow, cool, win-win. Yeah, that’s what I’m saying. Having their people come in person and be part of these experiences, it’s not like your brand association says, hey, thanks for paying for my trip to Costa Rica or whatever. It’s like, hey, now I know the guy, and I hung out with the guy, and we slept under the same roof, and he’s my Solana guy. I like Solana because I like this person. [Blake Stewart]: Yeah, that makes sense. Yeah, I get it. [Michael Houck]: Where did that go with Lovable and Outskill then? Because that sounds promising. [Blake Stewart]: That was Lovable, that was like two days ago. Oh, OK, cool. That’s still, I’ve got a little bit of hope there. And then Outskill just kind of said no. They were just like, yeah, we’re no longer interested. And they didn’t really say why. And I also didn’t really fight them too much because it’s not the best brand. [Michael Houck]: The good thing, the good thing about Lovable thing is that there’s like 10 other companies building exactly the same thing that loveable. Yeah. Yeah, and they all have money, right? So maybe let’s maybe we can focus on finding ends at those companies because yeah, we’ve got yeah, like these are like The founders are gonna be coming to this are like very good founders. And so These are the folks that these companies will want to get their vibe coding tool in front of and working at their companies. So I think that’s a strong fit. Cool. OK. I’ve got contacts. [Blake Stewart]: I mean, Repl.it and Framer have already sponsored us. So I’ll reach out to them, and I’ll try the angle of more of the workshop sponsorship. [Michael Houck]: Yeah, and like Bolt and- Well, we’ve got contacts there. There’s like 10 of these AI coding-consistent companies. Another one that could be interesting is Zapier. And the other more modern workflow builders, like a Gumloop or a Lindy or something like that, or even a Plum. Because they’re all getting their lunch eaten. I mean, I’m sorry, Zapier’s getting their lunch eaten by these new ones. Have the incentive to like be on the forefront with these founders and they have money because they’re recently venture-backed. Whereas Zapier has unlimited money and they want to fight back as being still relevant. [Blake Stewart]: Right, exactly. [Michael Houck]: So that dynamic of like builder type tools I think is is likely a strong fizz for something like this if they’re able to do the workshop and like be part of the thing too. [UNKNOWN_SPEAKER]: Okay. [Blake Stewart]: All right. I like that angle. Okay. I will do some of that tonight. Cool. Any other angles you could think of besides kind of like builder tools, legal, all of the above? I’m going to talk with Andrew eventually and get back to me, but [Michael Houck]: No, I mean, look, Normal suspects for stuff like this are finance and banking, legal, and other services. And then hyper-competitive type industries, like the builder tools, which right now happens to be a hyper-competitive industry with the again, the old guard versus the new guard dynamics, which are rising, which are causing increasing marketing spend. So those are the ones that come to mind. Obviously, Athena fits too, because it’s like a high ticket. I mean, they’re really an agency. They’re not really like a tech company. Yeah. But yeah, those are the ones that come to mind to me. Okay, cool. If Lovable was two days ago, though, yeah, just tell them that, yeah, we’ll fly their guy down, or they can fly their guy down, or whatever. And they can do a workshop, and we’ll make sure everyone comes to it, and there’ll be a big featured event at the thing. And then we can do a dinner afterwards with everybody, so they can do the structured thing, and then the more casual, get to know you thing, too. And it’s like all that. It’s like the lovable day, or whatever, right? I mean, look, if I’m lovable, and I’m just raised $100 million or whatever, I'll put 15K towards that any day of the week with good founders. [Blake Stewart]: Yeah, definitely. OK. Cool. That should give me a lot to go after. I just did something in LA not too long ago, I'm sure. It'd be interesting. Yeah, OK. Let's talk based on this end of the week. [Michael Houck]: So on Friday, just give me an update. And we can talk more about it early next. Are you back in the States next week? Yeah. [UNKNOWN_SPEAKER]: OK. [Blake Stewart]: Yeah. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: Yeah. OK, let's do Park Pass. So look, I think this is going to be super cool. We sort of already have a basic version of this, right? But we're not doing a good job of branding it, so that's on me. But I think what Lenny does really well with this, if you open up his newsletter, if you click on the product pass page, what he does really well is that he positions these as 15 free premium tools. And he says the same number of value, like, oh, it's some number, like X thousand dollars of value, whatever. But he positions it more explicitly as you are paying $200 a year for $10,000 in value, which we also don't do very well. We're not merchandising this right at all. And then the third thing that he does really well is that the tools are actually these bleeding edge AI tools that everyone wants to try right now. The tools we have, some of them are cool. We have Linear, which he also has. But I think that we want to be more on the cutting edge of the AI tools in particular, because that gives everyone a guilt-free pass to try them all out, rather than having to budget all these subscriptions. It's like, no, I just pay for Lenny's thing, and I get this valuable content, and I also get all these tools to try out. It just feels free. Yeah. Yeah. I would say that the first thing here is like, if you can pull together just like a list of these tools that would be useful for our readers specifically, and like, there'll be some overlap with Lenny's like Granola, Lovable, Gamma, like Replit, like all this stuff would be just as flow, like WhisperFlow, all this stuff would be just as useful for our subscribers as for his, but there's probably also some other ones that are like founder specific that could be interesting too. So, um, okay. Yeah. [Blake Stewart]: Um, so you've got 15 plus these aren't like, these aren't like promo codes to get like $5 off. [Michael Houck]: It’s free. It’s it’s free to the end user. And basically my action item here, excuse me, here is like a simple financial model right so like if we’re charging somebody $200 a year or whatever then okay let's back into that with here's how much these tool subscriptions are going to cost here's the average like opt-in rate from somebody who pays the $200 a year subscription I can ask Lenny what his opt-in rates are so I can get some some info there but we just need to back into it this is like the same the same philosophy of of DashPass on DoorDash. DoorDash charges you $9.99 a month and you get unlimited free delivery. A delivery fee is like $2.99 or $3.99 or whatever. Really, if you order more than three times a month, then it's a good deal for you. That math is one, really easy to do, and B, also makes you feel like you're stupid for not doing it. But most people don't order three times a month. They think they will, but they actually don't. And so DoorDash actually makes a lot of money on DashPass. Same thing with Amazon Prime and their free shipping. It feels like you're probably like, why are you paying for shipping? But then are you really going to spend $150 or whatever it is a year on shipping costs through Amazon? I do, but a lot of people who pay for Prime don’t. [Michael Houck]: I say on your side, just pull together like a big list. Like don’t try to make it like the 15 best or whatever, make it like 50. And then I’ll go through and I’ll be like this one. Um, and then at the same time, I’ll be putting together sort of a financial model. And what we’ll need to do then is reach out to these companies and say to them, Hey, like, what would you offer if we did this? Like, cause we’re going to be paying. The companies for the subscriptions. So we’re going to say, we have 10 people who went to you or 100 people who went to you, that means that we owe you $1,000 a month or something. We'll be on the hook for that. But it's obviously outweighed by the revenue that we get from the product pass if we do Okay. [Blake Stewart]: Um, and this is going to be within your membership within the case study, $19 membership or where you want to. Yeah. [Michael Houck]: So we’re going to need to figure out how, how this sits with everything, you know, like my guess is what’s going to happen is that the case studies still act as like a, like a front end office. For where it is low price and maybe it’s like, obviously we’re gonna try to get the price up to like 49 and then 99 and then go from there, but we’ll see what the appetite is like for these. I literally don’t know. We sold like 230 at 195, but that conversion rate over a long time period was really, really bad. So we’ll see what it’s like at 19. But anyway, I digress. What we wanna do is And so I think product pass is a good way to start that. And then we’ll sort of relaunch the community. We’ll do more IRL activations and be like, you can only get access to these if you’re a member. Um, but I think that product pass is a good, and we’ll do the expert network. You only get access to the expert network if you do that, right? Like it’s, yeah, it builds up. But I think that founders, like I actually think expert network would be the most valuable for founders. Founders really hate the idea of paying for connections and paying for expertise. And so we have to layer that in as like sort of a bonus. I think product pass is a very clear financial transaction where the math works out in the minds of the potential buyer. So I think it’s the right place to start rebuilding the subscription. Okay, that’s interesting. [Blake Stewart]: Tell me if you think it’s if you think I’m off base, you know, I want to push. Well, I definitely think it makes sense. Um, I love the big picture of bundling it all. I’m curious how, like if we could also loop it in with megaphone and this white label geo, and then I just, I wonder just like the, I guess the back end of it all. So like essentially we have all these coupons that people like once they get the pass for and they get access somehow. I just don’t know how that actually works. [Michael Houck]: I’m going to talk to Lenny, but from what I’ve seen, basically what happens is that you sign up and then you get an email with the different promo codes or whatever. And then they track that on their end and then they bill Lenny for the subscriptions or whatever. But to your first point, I actually don’t want to layer this in with Megaphone at all. The reason for that is because I do think that, especially with layering in this GEO stuff, I think that there’s a good angle to get Megaphone to a point where we can sell it in Q1. And so the fewer entanglements that we have to do between founding journey and Megaphone, the better. [Blake Stewart]: Yeah, okay. That makes sense. Okay. [Blake Stewart]: Going back to that with the tools, yeah, I mean, I think promoting it would be pretty easy, too. Like, unfilled tool of the week, you could just take one of these product passes, mention it, and be like, hey, if you’re interested in, like, if you’re even remotely interested in using this tool, just go in and buy product pass. You’re going to get access to all of these other ones. [Michael Houck]: And we can continue to add new ones to it, to it, we can be like, you know, I mean, imagine like a future state of product pass where you pay $200 a year, you get 15 tools. But then if you want to pay, excuse me, $500 a year, you get access to 50 tools, right? There can be tiers to it. And that gives us just unlimited inventory to fill up tool of the week. And basically, if you do a tool of the week with us, we might approach you about being part of product. I want you to be part of product best to be fair. We want to keep it curated and high quality and all that stuff. [Blake Stewart]: But you know, that could be sort of a, a way to get people in the door there too. Tears is interesting. Having tiered product passes. [Michael Houck]: That’s something that’s interesting. And dude, if this, if this really works, it’s very easy for us to then we have this network of products who are down for this model. Fuck, let’s go sell this to all the creators and megaphone who have newsletters and all of a sudden we’re taking action on their revenue too. Again, if it works for us, like it’s worked for Lenny, then very easily could be another sizable revenue stream for the business. [Blake Stewart]: That’s cool. I like that thought. In general, we under monetize our creator network. [Michael Houck]: And so I’m sort of right now always trying to think about ways to do that. Yeah. [Blake Stewart]: Within your creative network, are there specific design, like any desires that love? Probably a couple. Yeah. I just like designer tools would probably be a good, there’s so many tools that designers have to buy. Uh, I mean, mainly just big, but I feel like one of the ones that Lenny has is like a new one in that space. [Michael Houck]: Initially, let’s do it for. It’s fun. It’s fun to think about because this could very easily be a, you know, like if we really scaled it up, this could easily be a six figure a month revenue line that is essentially its own business. Yeah. That we’re that we’re running, you know, so that’s longer term that’s it might not work out but I like going after things that have that sort of like compounding long term.