- Duration: 66 min
- Platform: meet
- Source: Read.ai 01K45S394PPKF31Z01X06AZ8W8 (https://app.read.ai/analytics/meetings/01K45S394PPKF31Z01X06AZ8W8)
Transcript
[UNKNOWN_SPEAKER]: I don’t know. [Grigorij “8664 Grigorijrichters” Richters]: Hey, can you hear me? [Jacob Shipley]: Oh, yeah. Hey, how are you doing? [Grigorij “8664 Grigorijrichters” Richters]: It was Labor Day. It was good, man. My daughter’s birthday was yesterday, so it was fun. We hung out with her. I haven’t had a chance to look at those. [Grigorij “8664 Grigorijrichters” Richters]: Hey Tatem, how are you feeling? [Tatem Lindner]: Oh, better. How are you? [Grigorij “8664 Grigorijrichters” Richters]: Good, a little help. House down for the count, I think. [Jacob Shipley]: Yeah, Tatem’s right. I’m incapacitated at the moment. [Michael Houck]: Do we all wear masks just to be safe on the Oh, man. [Grigorij “8664 Grigorijrichters” Richters]: Um, yeah, it’s, uh, somebody sent me, somebody sent me during COVID and said, you know, don’t open this email. It’s for the virus. [UNKNOWN_SPEAKER]: Madness. [Michael Houck]: Um, no, I don’t think you’re going to catch my, my leg, my leg issue right now, but it could be a, it could be contagious for all I know. [Grigorij “8664 Grigorijrichters” Richters]: Well, I don’t like issues too, so maybe me too. Yeah. I’m a, I’m laid up here. [Michael Houck]: I got my ice pack on my knee and a pillow. Under it, so we’re ready to go. I don’t know if Emil is going to join us. He might. I think that it’s been two weeks since he did, so I’m kind of expecting him to, but he wasn’t sure when we talked if he was going to be able to make it. So I guess we can just dive in. I think agenda for today is probably a little lighter, but I think first let’s just check in and see how things are. And then I want to talk a bit about engineering, the next moment. Greg, I know we were talking a little bit about the new angle there. So I want to see how that’s going. And then we can also tie that in, Jacob and Tatem, the conversation we were just having about social. And then I have some other little things as well. I’ll give updates on my side. So yeah, I guess let’s start by just opening up the little tracker here and we can just quickly run through that while we’re waiting to see if Emil is gonna come. I will share my screen. Okay, so let’s see. I mean, Greg, you’ve already sort of been crushing it with the Wall Street Journal piece and sort of the buzz we got from that here. Wondering if anything new, any updates have come I know we talked about sort of the event that’s coming up and the Steve Jurvets side of things. Anything new lead-wise on your side there that we should flag or are we good to move forward? [Grigorij “8664 Grigorijrichters” Richters]: No, last week was pretty slow. I mean, I did send out quite a few pitches. I kind of had this whole school back to school kind of stuff, like, you know, tips for students, how they can crush the next like few years in college. But everybody was out. I think I had a 70% out of office. It like on Wednesday. So I’m going to, I’m going to kind of like redo that whole pitch because actually it was pretty good. I think it’s super timely. Um, and see if we can give like some college advice, obviously not just kind of college newspapers, but like, you know, nationals. Um, so I was, I was going to lay low today because today’s first day back and it just makes no sense. So tomorrow’s when the next batch is scheduled to go out. Yeah, I’m doing the same thing. [Michael Houck]: basically all my outreach, so it paused everything till tomorrow. So, okay, we’re on the same page there. Sounds good. Sorry, we had a few, sorry. [Grigorij “8664 Grigorijrichters” Richters]: We had a small, if you go on the 54, if you hover over that from last week, just real quick, and if you go on that link, you see my team is, they’re updating every day. Like there were a few more pieces last week, that come in a few. So, you know, our tally went up a little bit, but yeah, nothing, nothing like fortunate, anything like that. Some Danish press, I think, as well, or maybe Norwegian. [Michael Houck]: Yeah, I think, I think it’d be tough to target anybody. Getting back to us was the last day last week and probably today too. So, okay, let’s move forward to social. Real, real quick, Um, first of all, hi guys. [Emil Barr]: Hope everyone had a great weekend. Um, second of all, these, how could we build out some sort of CRM system for these tier one contacts and billionaire contacts? Like, um, whether it’s another tab on the sheet or somewhere. Um, I just like to be able to like track them cause I see the five, but like Chris Barton, like some of these folks, Greg, we should probably jam on cause I don’t I think I actually have meetings set up with them. But yeah, if we can just create a separate spreadsheet that’s easy for you and I, Greg, to go over separately of who your contacts are, and then how does you add people on as well from your network that we can pull into those, I think that’ll make life a lot easier. [Michael Houck]: Cool. I’ll shut up now. Sorry. No, you’re good. All good. It’s a good idea. So let’s talk social. Jacob, let’s start with you. How are we doing? When do we think we’re going to hit 10k? Maybe start with on the follower side. [Jacob Shipley]: Yeah, I think LinkedIn is obviously like where 9400 of that lives. Percentage wise, Twitter looks awesome, but nominal growth, LinkedIn is where it’s at. How Like I told you on our last call, Greg and I jammed last week on this idea of the OG American dream. And Emil just put that post in internal review on Notion. Kind of the idea there was this idea, a little more expanding on like the workaholism thing, but showing a little heart behind it of like why and the what behind it. And then Greg had mentioned the possibility of kind of shopping that for an op-ed. So starting with social, trying to get some traction there, and then does that create the next viral potential opportunity through that piece of content? So if that goes well, I’m super optimistic we could hit 10K really fast between the two. Cool. [Michael Houck]: OK, yeah, I’m excited about that angle. I know we jammed on a bit, so you don’t necessarily need to rehash here. [Jacob Shipley]: You haven’t had a chance to look at that yet? Sorry, you’re asking me? No, that’s me, Greg. Oh, no, I just got it. I will after the call. [Grigorij “8664 Grigorijrichters” Richters]: OK, sounds great. Yeah, I think it’s an interesting angle. [Michael Houck]: And I think the more that we can do that to, like, Jacob, you were just talking about on our last call, using social as a testing ground for some of these angles that we then go pitch and sort of say, hey, if a post goes well, we can go to publications and say, hey, I have more to say on this, would love to feature it I think that’s a good thought, because we can test how our audience is going to react to the idea first, at least to some degree. [Grigorij “8664 Grigorijrichters” Richters]: You know, just a quick, I don’t know how this came, but I was just thinking, remember that we wanted to do this poll a few weeks ago about AI jobs, and then the whole Washington and stuff came. What if we did a poll about, maybe this isn’t interesting enough, I don’t know, but what if we did a poll about the work-life balance of Americans? I mean, since we’re sort of, we tapped into that What if we put some actual data behind it? Maybe like with different backgrounds or like age groups, or we just focus entirely on Gen Z, but maybe with like different kind of backgrounds, you know, like first generation American, because that’s something Emil was saying about the UTMs. Obviously we want to be careful how to paint this, but it could be some really interesting data and kind of a way for us to extend that on like the narrative, you know? [Michael Houck]: Yeah, we can even have it be like, if we split it up, generation, we could even say that, you know, Emil’s piece is more important than ever right now, because, you know, we’re seeing things like work-life balance being prioritized more by Americans, and they’re sort of lagging behind where the generations before were, which I think is like, you know, obviously we’re not going to until we see the data, but I feel pretty strongly that that’s likely true. So it would definitely give us more ammo. The thing is, what would we use that for then? Would we go back to public applications, Greg, in your mind and try to pitch like, hey, here’s like a follow up piece that we’re writing and we have data to back up our opinion or like what you’re thinking? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, I think what I would actually do is I would go to Fox News. Remember, Emil, we had that one that we had to cancel because they were like either us or Fox and Friends. And the anchor, I forgot her name, is all about like work life balance. So we could either pitch it out and kind of see what happens. And then if not, I could always go to them and say, you know, what, you want this exclusively and then get you on the show. [Emil Barr]: Yeah. Um, I think as a commentator at this point, but like, it’s, I think this is fine if like, we’re trying to extend this, like work, like balance wave. Um, again, my appetite is like tactically, you know, if you guys think this is a good idea, just like to keep press going, like, Let’s do it. Um, just like, I’m practically more interested in like more big moments that we can create. Like what would be a lot more compelling is like, Hey, we did this piece in Wall Street Journal about work-life balance. It went viral. Um, now we’re having conversation with Lucy, technically the world’s youngest female billionaire on where I let work-life balance is overrated. Like that’s just like such a more compelling and that’s content that like maybe lives on YouTube or socials, but that just like feels much more compelling than like, Hey, we paid him and like surveyed a ton of people to talk about work-life balance. So tactically, that’s fine, if that’s the direction you think is good. But does that get me particularly excited? Not necessarily. It’s rather, how do we create other moments just as big about this? Or talk to any. But I think Lucy would be good, because there’s a lot of media going out right now about how she’s talking about work-life balance is overrated. I’ve seen four or five different publications get her take on it. It’s just how to create other similar big moments versus just like trying to stretch this one out. [Michael Houck]: Yeah, and just to be clear, there’s no reason that we can’t and aren’t doing both. Like Jacob Tatem and I just had a 20 minute conversation right before this meeting about exactly that. So it’s on our minds as well. Social specific and also sort of moving on to that next moment. Just want to be clear, this is this is an addition, not instead. We just think it’s a free type opportunity. I mean, even even to your point, like you just said, hey, the reason I want to talk this with lucy is because I see publications sort of getting her take on it time and time again let’s make you that guy that other people want to get in touch with us about you know that’s what I’m saying I’m saying this strategy is good from a tactical standpoint I get it like let’s do it like I’m not saying no I’m just saying like comparatively like what excites me is like how do we create big moments because this stuff kind of feels like we’re just you know like parlaying the success of the first article into other formats which [Grigorij “8664 Grigorijrichters” Richters]: is fine like good but it’s not like a activation yeah of course as we should we should be doing we should be doing both and we are so make sense maybe maybe Jacob maybe you can connect with her on LinkedIn right away I just sent her a request from my account maybe that’s like the easiest way and because she only has she only has like 19,000 followers it’s not like she’s got a massive audience yeah but I mean she’s probably checking your LinkedIn DMs, honestly. [Michael Houck]: One of my friends who was a Launch House member is like one of her close friends in New York. So I texted her yesterday and we’ll see how that goes. [Jacob Shipley]: One thing too on mentioning like polls, I know this is not like statistically viable or relevant, but we could also be running polls as a strategy for LinkedIn and Twitter. I know they get a disproportionate amount of views because engagement is such low-hanging fruit. People just click a button and then move on. So the broad top-of-funnel play, that could be kind of interesting. I can work up some angles of different polls we could run on LinkedIn and X just to try to get those types of topics aligned with Emil’s name and face on social. Not a giant big mover, but something we can add in. [Grigorij “8664 Grigorijrichters” Richters]: But can we just, sorry, Let me just kind of hijack this for five seconds. So that’s amazing, Houck, that you, because I was just going to start cold, but the fact that you kind of have a six degree connection to Lucy. What I actually think is, and I agree with both you, Houck and Emil, like I agree that this is a bigger moment with Lucy. I do think that there’s something around doing a report because, you know, kind of, you’re now the Gen Z work-life balance. Um, uh guy in a way We could I’m just trying to think maybe lucy thing. It could live on a youtube type thing But I actually think there might be an angle as well to get those like some really nice press It’s almost like those two people that kind of agree that like at the forefront um I think there’s I think there’s a really interesting place So let me let me know how what you hear and if you feel like she’s open to stuff Then then we can always kind of arrange something like a double interview with Forbes or something like that. Yeah, I’ll keep you in the loop. [Michael Houck]: I’m hoping to hear back today. We’ll see. But I’ll definitely let you know. And if not, I have some other people who we can go to as well who know her but Gail, who’s my friend, like one of her, like actually very close friends. So we’ll see how it goes. [Jacob Shipley]: How that kind of ties into what we were talking about in the meeting earlier today about like, I get at attached to ideas too quickly, but that like content of this like 90 second one question interview, if it was like what’s the biggest sacrifice you ever made, she would be a phenomenal candidate for that. Obviously, we probably want to milk it for a little bit more than that. But we could use it for more than one thing for sure. [Tatem Lindner]: I think almost if we did something like that, and there was an article that was being jointly just like they were being jointly discussed, I think that we could make content where it sounds more organic. Like Emil and Lucy, for instance, bump into each other while working at like 5 a.m. [Michael Houck]: in like a place in New York. It’s 5 a.m. [Tatem Lindner]: I look over, guess who’s next to me, you know? And I can kind of play off of that. And like that very next couple of days, an article comes out. You know, like we can start to tease it. Yeah, I like that a lot. [Emil Barr]: Just in general, like, I like this tactical stuff, guys, like polls are good, you know, like, you know, surveys and then going back to like the Fox and show that we turned down before and like doing another media hit is good, like from like a tactical, let’s keep the ball rolling. We can’t just have Wall Street Journal every week, like moonshots after moonshots. I think my only point was like, what I was most excited by was some of the conversations I was having over the weekend with you guys on like, you know, the business thesis here is we need a sum total of if we do this for two and a half years, right, that’s about 30 months, we need 30 successful moonshots to put us and get us to a place where Amasa would write a check. Like that’s the rough approximate math. And each moonshot has to build on top of itself if we’re landing one moonshot a month. So how do we think about like, okay, we had our August moonshot, we created, you know, you know, 10 million views across press and like our media and like got people talking how do we get a similar moon shot in September or land one so that it can feel like this like a meal thing is steamrolling because that’s how you take down a whale right it’s like one bite at a time I think what we’ve proven is like you know like in thanos like we’re like iron man hits him and like he has some blood like we’ve proven like this beast can bleed like it’s possible to get this attention and like get there but like how do we what I want to make sure we don’t do is fall into this like very overly tactical trap of like oh Oh, we had this big moment. Let’s spend a few weeks making content about it because we know we’re going to grow by 15% on social and we know we’re going to get some press just coasting off of it. How do we also simultaneously think about like what that next big moment this month is going to be? Because that’s the only way we kind of hit our, you know, fundraising targets and everyone here gets a couple million dollars, which is ultimately like why we’re doing this, you know, or a big part of why we’re doing this. Yeah. [Michael Houck]: I mean, Greg, do you want to talk a little bit about, we jammed on this a little bit last week. Do you want to talk about some of the things we were talking about with regard to how to position that second content pillar and hit that as a something in September. [Grigorij “8664 Grigorijrichters” Richters]: Sorry, which segment pillar? Sorry, I’m still in Labor Day. [Emil Barr]: No, you’re good, man. We know that anti-work-life balance is our first. [Michael Houck]: Yeah, so the second one was the sort of child genius whiz kid angle. I think we had a very interesting way of framing that, that I liked. Maybe we can talk through and kind of flesh out more here. [Grigorij “8664 Grigorijrichters” Richters]: You mean the kind of like, don’t call me a child genius type stuff? [Michael Houck]: Yeah, like the super tongue-in-cheek, not aggressive about it, but like, hey, peeling back the layers of the onion we talked about to show like, hey, it’s actually, don’t call me this. Here’s why I’m doing this. Here’s why I’m going down this road. I mean, I can talk about it if you want, but I figured you had a good handle on it. [Grigorij “8664 Grigorijrichters” Richters]: So I wanted to toss it over to you. Yeah. Yeah. I mean, you know, it just sort of depends. I did, you know, after we spoke, I did some research. Uh, basically the idea for me was if we could get a kind of a journalist who does profiles, like really good professor, like Bloomberg or something like that to kind of, you know, follow you without like, you know, actually stalking you around, but like follow you a little bit and we could almost have these situations we don’t want you to say, don’t call me a child genius, just a random person, but somebody’s like, you know, yeah, you know, everybody knew he was a child genius at college or whatever, you know, at uni. And the journalist kind of like hears that, right, and kind of like picks that up as kind of like his or her line. That would be like one way, but I think the child genius stuff, the one thing is you just have to be careful how we kind have engineered that, right? The tycoon thing was nice, but it came out organically. We didn’t come up with that. The press came up with that. So it’s kind of like, how do we push for that without pushing it in people’s faces? Because then it very quickly feels unauthentic. Of course, if some billionaire is playing tennis with you, and the journalist sits there and watches you, and he says, yeah, Emil is truly a child genius, but who’s going to say that? So it’s just kind of like, we have to figure out how to get there, but maybe I’m not doing it justice right now. I didn’t have enough coffee, sorry. [Michael Houck]: No, yeah, I think the idea is like, how do we engineer this angle organically where we can go to, we can publish something that’s like, you know, don’t, actually don’t call me this. I don’t want to be a child genius. I don’t want to be the whiz kid. I’m doing this for a deeper reason, which is that, you know, I’m, you know, the things you sort of alluded to in the Wall Street Journal piece, which are like, you know, you want to get to this place where you can help impact income inequality. You can bring back the dinosaurs, you know, these like bigger picture, longer term initiatives that are a big part of why you’re doing this, Emil. And also you want to inspire more people in Gen Z to do this. And it’s not about being a child genius. You don’t need to be a child genius. You can just work and do what you need to do in order to make an impact world. And so sort of, I think one of the things we were concerned about after the Wall Street Journal piece came out was, you know, obviously drove a lot of conversation, but there were some people who were like, Oh, well, who is this guy? Right? Is he just flying around in helicopters? And is this like a nepo baby situation, right? Like, we don’t, we don’t want that perception, we want you to be more humanized. And so I think part of the motivation to approach it this way, was how can we humanize you, as we sort of introduced the second content pillar. Yeah. [Emil Barr]: Considering I bought both of my parents’ houses. Someone didn’t fill me in where the trust fund was. I was certainly out of the loop as well. No, I’d just say I think that’s reasonable. As I said, I don’t think we have enough big moments necessarily where we can naturally draw that out. Because if there’s press interested, I think we can maybe factored angle with like, I can get some professors and like high school teachers to be like, you know, like, whatever, you know, like even talk and be like, Hey, like, you know, the truth is, you know, shut up to class for 15 minutes, ace the entire exam and left and like, like, push out some stories like that. I just like, which can sort of like naturally create that impression. And I agree. We can comment back and be like, no, like I got here by working hard. Like, you know, like, like anyone can do it. I just don’t think there’s enough, I guess, journalistic or like attention or interest about me to like necessarily like, create those moments yet. So I think that it’s like a good strategy. But I almost wonder, like, like, again, like, what’s our big moonshot? I think a few moonshots in, like, there’s someone that we could definitely do like a background or like Emil’s college experience. And it can even be slightly negative. It can be like, Emil was lazy, he didn’t show up to most classes. But when he did show up, he went in and aced the test, you know, and then like walked out, you know, and like, some like angry, you know, student being like, why did the school give him like a faculty parking pass? Like it was insane, you know, like that type of stuff. Like, I think we can create that. It’s just I don’t think anyone’s interested in doing a background or a deep dive in the meal bar yet because we don’t necessarily have that like Notability we have one moment, but we don’t have that consistent stream of notability to like leak those stories or create those stories yet Greg is that is that in line with your your Read? [Michael Houck]: Yeah, I think so. [Grigorij “8664 Grigorijrichters” Richters]: I think let’s let’s do a couple more moments Let’s sort of put that as a kind of a milestone for q4 this year um, let’s let’s Try and get a couple more moments in. I was thinking, one thing we could try, right? I mean, I used to be… When I worked for Kevin Spacey, he always introduced me as his Russian hacker, even though I’m not Russian and I don’t really know anything about programming. But people would really buy into that and, I don’t know, create interesting situations. What I could do is maybe the way I introduce you to some of these billionaires and high-net-worth people and help the same, I mean, we don’t need to say that child genius, but if we can sort of like put this out there and then when we do these deep dives and we get like a Naveen Jain or somebody who be willing because they also want the press to like hearing that, you know, like we can kind of start engineering it, but I do agree, we’re sort of a couple of moonshots away from that. It really makes sense. [Emil Barr]: Yeah, like I think we can get there, but to your point, I think that someone else has to say it and I just don’t think we’re like, which is a benefit too. Cause we had like two crazy creators who were by the way, 11 days overdue on a payment. One was 11 and 13, one was 13 days late. And they like, or like on every comment and like Greg’s social media, like everything we’re like, this guy doesn’t pay any of his creators. Like, you know, like watch out for him. Like insane. Like, so like to an extent I’m glad cause they emailed a ton of press outlets and I’m glad no one like picked it up or cared, but like, it’s also a sign that like no one cares yet. Enough to do like a background piece or like even like a hit piece on me. So it’s like a sign that we’re still like, not in the you know, like, I think still think we’re too far from like, taking a piece of what other people are saying about me and making it something. [Michael Houck]: Fair enough. Okay, well, let’s keep that one in the in the backlog then and we can revisit in q4. Do we still want to prioritize this like child genius whiz kid pillar as the next one that we try to build a moment around? Or do we want to go back towards Like what is the next thing we can say in the workaholic space or do we want to go to crazy mission obsess them? [Emil Barr]: I just think we need to be opportunistic more opportunistic and less like linear of like hey We’re gonna do this specific, you know pillar and more like opportunistic and thinking about you know What are these moon shots or moments we can create like a YouTube video like talking to the world’s, you know, youngest female billionaire That’s a moon shot. Like if we get this White House thing for flash pass come with me to the White House, like, you know, to talk about, like, AI, like, that’s a moonshot, but, like, I think our focus should just be, I guess, broadly speaking, on moonshots. We shouldn’t do something totally off-brand, but I don’t think that, like, we need to get married to these pillars right away, Hal, or, like, go through these pillars super analytically and be like, okay, like, this is the only thing we’re focusing on this month. I think it’s, like, just be, like, a little bit more opportunistic based on what opportunities can emerge as a result of this Wall Street Journal momentum. Sure, that’s fine. [Michael Houck]: we can keep leveraging off that. I just wanted to make sure that early on, sort of in this journey, it doesn’t necessarily need to be this month or next month, but if these are three things we’ve identified of wanting you to be known for, I want to make sure that we’re communicating those three things to the world at some point or another in a big way. So that’s where my thinking went, but makes sense. [Emil Barr]: Yeah, and these are also like, again, these are not actual, like, you know, these pillars were a theory, they were a first draft, I think like we don’t want like an epo baby story right like there’s stories we don’t want to tell but I think that we’re still trying to find out what works you know I’m not completely sold on like scrapping the AI unemployment messaging but I do think that like obviously like when we post about AI unemployment that does way worse than when we post about like these productivity hacks like showing up late or like you know sacrificing sleep so it’s also I just want to emphasize these pillars are flexible these are not the end-all be-all because we’re not an established brand with a hundred years of history and we know what we’re still figuring out what the pillars are. I definitely think Workaholic should be a pillar because we’ve learned that that resonates with people, but I think that we’re still, to an extent, trying to figure out what the other two pillars are as well. [Grigorij “8664 Grigorijrichters” Richters]: Can I jump in? Sorry, I think I might have a mini-moment. A mini-moment. Emil, you said something about your high school teacher, slash, maybe, I wonder if a professor So the student back to school thing right now is hot, right? I mean, basically what we’re like one weekend. And I do like this idea of, you know, there’s a former student who, you know, created such an impressive business out of it. I think a lot of students will Read an article and be like inspired by that. And I’m actually thinking along the lines of, so that’s newsworthy. I mean, there’s newsworthiness here. Genius stuff. If you could find a professor, what if we did Emil, it’s about you, but a professor sort of like, you know, gets interviewed as well, just to sort of like underline your claims. And then maybe if it’s somebody that really likes you, maybe we can coach that person enough that he or she can throw in, you know, really everybody saw him as a child genius. Because then the journalist will get that quote right away from your former professor. And then it sits there. Yeah. Tactically, that’s fine. [Emil Barr]: Like, we can do that moment. Let’s circle back, like, let’s keep moving through this meeting. I think, Greg, like, that could be a good, um, yes. Like, I’ve, I would just say, I have, high school is a lot harder, but I can find, like, one or two folks, like, I like my first boss, um, from high school, and then, like, college, I’ve got, like, you know, I, I was a fundraising machine for that school. I provided, like, five million dollars to the program, so I’ve got lots of, Yeah, I’ve got a lot of people there that will sing our praises and be very sort of like receptive to the press narrative we want to set. [Grigorij “8664 Grigorijrichters” Richters]: That’s not the case. That’s a good one. I’ll keep thinking and we’ll catch up. [Emil Barr]: I’m going to be speaking at another alumni event. I just turned one down this morning, Griggs. Actually, I’ve rethought this. I really want to speak at your fundraising event. By the way, would you be willing to provide some quotes but that’s fine. It’s an afternoon and it’s not a long drive for me, so. [Jacob Shipley]: Hey, Greg, did you realize Cal Newport, in one of his latest blog posts, he’s courting a meal. Did you see that? No. That’s freaking huge. [Grigorij “8664 Grigorijrichters” Richters]: I have to be, I’m very embarrassingly, who’s Cal Newport? [Jacob Shipley]: Sorry. [Michael Houck]: Cal Newport? Oh, okay. [Jacob Shipley]: He’s an author, I’m pretty sure of multiple New York Times bestsellers. Oh, wow. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, and he does his whole thing is deep work study hex. [Jacob Shipley]: That’s pretty cool Productivity deep workspace Sorry, I didn’t mean to hijack I just was scrolling. Where’s the you send a link? [Grigorij “8664 Grigorijrichters” Richters]: Are you you want to drop it Jacob? [Michael Houck]: Oh two days ago. [Grigorij “8664 Grigorijrichters” Richters]: There’s a work-life balance make you mediocre. I Mean, that’s you I Saw that I just didn’t realize I don’t think I realized He’s huge, sorry. [Jacob Shipley]: Maybe he’s just huge to me, I don’t know. But I mean, it was a big deal when I saw it. That’s critical. [Grigorij “8664 Grigorijrichters” Richters]: Oh, I’m sorry, but let’s have a conversation with him. Do you have a connect with him, Jacob? [Jacob Shipley]: I don’t, but he knows Emil. So I mean, it’s like, I’m sure if we email them, he’d know who we are. [Grigorij “8664 Grigorijrichters” Richters]: It is a big deal, yeah, I’m sure. [Michael Houck]: Does he have a big audience anywhere? I mean, is it like his blog- 300,000 on YouTube? [Grigorij “8664 Grigorijrichters” Richters]: 300,000? I mean, that sounds like an opportunistic thing. [Michael Houck]: Like let’s, he just published this two days ago over the weekend. Let’s get a meal on a, on a, on a YouTube debate with him. 300,000 people can see it. That sounds killer. He’s kind of agreeing with me. [Emil Barr]: You know, he’s a little sassy at the start, but he’s basically like, I said the same thing when I was in my twenties and I was right. [Jacob Shipley]: So yeah. Um, that’s right. Georgetown. [Emil Barr]: Um, Yeah, I want to make sure we let that fall through who would be the best person to reach out to him I think greg via email and I’ll just send him a linkedin dm As well personally because that worked well for susie She was like, yeah have me like she’s like would love to have you on the podcast anytime. She’s a MBA professor who used to be married to jack welch that like wrote the uh op-ed like response to the Wall Street Journal. She’s got that Welch family money. She was like 30 years younger than him. I was like looking up the photos online. I was like, this is wild. Like falling apart, like in her 40s. But anyways, you know, got that bag, you know, props to her. [Michael Houck]: Yeah, she put in the time, sounds like, Cool. Okay, good, good flag, Jacob. I’d never heard I don’t know if he’s on LinkedIn. [Jacob Shipley]: Um, I’ll check. Cool. I think even if it’s not a debate, just like some kind of or some kind of thing that you guys are doing together, like, yeah. [Michael Houck]: Just jumping on a call, just jumping on a call. Yeah. Yeah. [Grigorij “8664 Grigorijrichters” Richters]: on a call and then, yeah, and then doing definitely. I think that’s cool. That could even be another piece, right? Like, I think that could be interesting because he, if he’s such a renowned sort of person in that space. Yeah. [Emil Barr]: So just, just to, you know, I think how cool it would be good is if we can create some sort of organization system for tactical versus like next month’s moonshots, because what’s going to happen is we’re going to have great media opportunities, whether it’s TV or podcasts or things as a result of last month’s moonshot that we can use. But then I want to make sure that we’re saving enough space in these meetings to talk about the next big swing we’re taking. I think we have Lucy. I also think we can put all of our eggs in one basket that Lucy’s going to want to do this big piece of content with me. For some reason, there’s a chance that we get it. But just using these weekly meetings, we’re all highly creative people. You guys are all marketing folks. How do we talk about, get out of the tactical, oh, these are the medium-sized opportunities we could take advantage of and think about what’s the next big idea that September we can have our sort of like moonshot, if that makes sense. [Michael Houck]: Yeah, we can take most of the tactical stuff offline. I’ll set it way up in Notion also to keep track of this. And I’m also going to start setting up more alerts where we’ll just monitor for things like this. I never would have seen this guy if, Jacob, you didn’t flag it. But we should be paying attention to these sort of alerts people talking about a meal either on social or through Google Alerts or wherever it is, just so that we’re always on top of it and able to act quickly. So I’ll set that up with Rina, with my assistant, and we’ll start tracking that stuff in Notion. And then we can keep the tactical stuff as much as possible in ad hoc huddles or just through Slack and can use these meetings more for strategizing and prioritizing what the next move should is and do more creative space, basically. Yeah. [Emil Barr]: There was a great, like, I do think we’re doing a good job of like Jacob props there. I also like, I was trying, I gave some more feedback to Jacob. Cause I found like one or two folks that had like one guy had like a ton of followers, like over a hundred thousand followers on LinkedIn that did a post about it, Al Zdenek. Um, and we, uh, you know, we like, we replied to that, but also, yeah, just like creating listening systems in place, whether it’s just like looking up my own name on LinkedIn and Twitter, like twice a week, just to see if there’s like anyone big because this thing happened three weeks ago, but this guy turned around and like was a fairly big deal. [Grigorij “8664 Grigorijrichters” Richters]: I have a, I have a, I get it as it happens on your name. It triggers like, you know, several times a day and I’m seeing my assistant had put it in here. Uh, so it was in, it was just, I didn’t flag it as sort of big enough. I didn’t even flag the investing.com because it’s, I mean, there’s even here at 1.6 million news break. I know this is older, but yeah, 7.3 million here. Because it’s just cool, but it’s not like massive anymore. It’s all here, guys. I mean, it’s all here. She’s updating this every 24 hours, does she? Greg, would it be, okay, two thoughts, because I love that we already have that set up. [Michael Houck]: One, when she’s adding that, would you mind if I send over some thoughts on what we could add to this process, specifically around, I think that said 19,000 or something monthly, to maybe his blog, but obviously that doesn’t account for his YouTube or for his socials or for things like that. When we surface those, like let’s make sure we’re capturing sort of all of the relevant information that could sway our decision about whether to engage or not. Second would be, is there a way that we can have those show up in Slack if they meet some sort of like threshold? So like rather than us having to go in and check that cheat every day or two times a week or whatever it is, just like have it show up. It’s like, Hey, Emil just got mentioned, you know, an hour ago in this place. [Grigorij “8664 Grigorijrichters” Richters]: Like, let’s move on this quick. I mean, we could just set up a separate dedicated, like email news tracker, Slack channel, and just kind of everything that, that gets picked up by Google news just comes in real real time. Because the promise of what we filter, the more we lose opportunities like this, cause this would have been filtered out even with the, You should subscribers. [Michael Houck]: Yeah, I wonder if there’s a way that we can make it so that in that Google Sheet, there’s like a column that says like, you know, flag to slack or something. And then we connect it to Zapier. And if that flag is turned on, it creates a slack message automatically in either channel or the main channel or whatever. Just so we can get on it as quickly as possible. I think that’d be pretty easy to set up. So happy to do that on my end. If you want, yeah, sure. So I can do it. [Grigorij “8664 Grigorijrichters” Richters]: We can, we can, we can chat about also. [Jacob Shipley]: Oh, great. I just put a link, uh, a couple of minutes ago to Cal Newport contact information. There are three or four email addresses on there, but, um, yeah, you should have it. [Grigorij “8664 Grigorijrichters” Richters]: Cool. [Michael Houck]: That’s a good, cause then we’ll have those and we can just access speed, speed matters with this. We know. So, um, okay, cool. Um, let’s see, um, you know, anything else on this from, from your end? No, just again, I think my big message is like, you know, bifurcating the tactical versus the moon shots. [Emil Barr]: And then just like, how do we make time each week to talk about them? Because really you guys get four meetings a week, um, to come up with like one thing that hits that month, but like when we look at it, we have a total of 120 meetings to come up with 30 big moon shots. And, you know, within 30 moon shots, if we can land 29 more, you know, we get to sort of our big number. So I think when we think about it in that standpoint, like obviously there’s a little bit of pressure on these meetings, but it’s also like, you know, this is very like possible. Um, and I think that it’s like encouraging that this is possible, but like, how do we optimize for the next big thing? [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: Go ahead. [Grigorij “8664 Grigorijrichters” Richters]: Can I ask from a social point of view, we started sending out a bunch of messages and stuff, right? Like to some influencers and things like that. I just feel like maybe that’s another, not easy, but it’s sort of like a, it’s not easy because everybody gets so overwhelmed with emails, but just sort of thinking maybe there’s a moonshot there other than Lucy. Yeah. [Michael Houck]: Tatem and Jacob, do you guys want to speak about a little bit about what we talked about in the call earlier today. [Tatem Lindner]: Yeah, but I was also going to give an update on the emails. I sent out a bunch of emails to influencers, and I didn’t get any bites. I had one person respond and say that they were sending it to another person on their team to vet it out, but nobody seemed that interested. But Jacob, you can jump in. [Jacob Shipley]: Yeah. Was the, and again, I’m not a hundred percent set on this idea, but one idea that I had was reaching out to people, not for like interview, but like this idea of like one question. I know Mark Cuban is typically pretty responsive to things like this. They’re like very not time intensive, but given the success of the wall street journal article, this and Emil talking about like sacrifices required to build something great. And then that, Longer form LinkedIn posts. I just wrote on like the og American dream. I wonder if we can do like episodic a series of content that can live wherever Tatem wants to use it, but also LinkedIn and Twitter of Asking Mark Cuban what the biggest sacrifice you ever had to make to grow your company or something along those lines to kind of associate those types of questions with With the meal and also associate us with those types of people as well Yeah, so I think it’d be like a Cuban, like a 60 second answer from Cuban would be great on social. [Emil Barr]: I also think that like, what would be a lot better is the tennis interview or like something longer, which I think is just common sense. Like, you know, um, so like, I like as a fallback, if we could get these people to respond and they say no, then maybe we could just like fall back and say, okay, how about this type of content, you know, or something, but like, I do, like, I can see that working and I can see that as a good strategy for growth. It’s just the positioning I feel like and this is where maybe it gets into like throwing money at the problem and how you can speak to this because you had the whole celebrity you know like thing like is it more compelling if we tell Lucy we’re gonna donate 10 grand to a nonprofit of her choice like in exchange for doing this like where is the line I obviously don’t want to be burning cash like relentlessly but we also do have like budgets to play around with here like great is that more compelling to like I know I don’t think mark ever got us, you know, but like, is there some, some way we can spend a bit more and get a little bit more of these people’s time to actually create sort of like a bigger moment? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, Mark and Kevin O’Leary didn’t get back. Um, but, and I emailed Mark twice, including the Wall Street Journal piece. So I’m not going to do it for time unless we have like something kind of new that we feel like it’s just perfect timing. Um, Yeah, I just, I just don’t know if a billionaire really cares about 10 K. That’s my issue, you know? So it’s kind of like to get their attention enough. I don’t know. I don’t know. Um, I think maybe it’s more, yeah, sorry. [Michael Houck]: It could, I mean, they might though, not because of the money, they’re not going to be like, Oh, this is going to change this cause I care about. Just it’s the gesture. It’s the fact that Emil is so young and he’s sort of thinking about the world this way. [Emil Barr]: I think that might, that might encourage them. Sorry, Katie, you go first. [Tatem Lindner]: I think also you can build up to the billionaire. Like you can get a bunch of millionaires and then you can get that billionaire after there’s some traction involved. And if you post like a long form video from there, we can do a call her daddy approach where like they, I know I always pull out the craziest things. Um, but anyway, um, but you can post like a short form video on socials. Then afterwards, like Jacob for instance, could post, I played tennis with Mark Cuban and this is what I learned. And then a link to the long form video, et cetera. Like we can get way more out of something that’s long and then chop it up into a bunch of little pieces on every social. [Emil Barr]: Yeah. So yes, like let’s try to think about how to create these big moments. Is it 10K or is it 5K to like, Maybe also an influencer cares a lot more about just getting five grand. Tatem, I like your expert POV on if we have to disclose it’s a paid partnership, that’s where debate might not work as well. But is there someone with a big audience that isn’t crushing it, has a ton of followers, and has a lot of name recognition, but isn’t super wealthy, where it’s like, hey, we’ll do an interview with you. I just say 10K is the budget for some of these moonshots, and we can go bigger if needed. But I would say if it’s 15K or 20K, it’s going to really activate it. But I would just say, I think there can be a cash component to the offer. And I do think some of these influencers would have been more responsive if we’re like, hey, we’ll pay you 10 grand to do this. [Grigorij “8664 Grigorijrichters” Richters]: And that content opportunity is probably going to be worth 10 grand, because to your point, we can clip it across social and all that stuff. So two quick things. One, I want a picture of Emil at the US Open Final. Sitting there on his laptop and two phones and just working. That’s the one, 10K, because he said 10K. The other thing, one way to get to Brian, to Mark, is one of my clients, R. Riveter, R. Riveter, he invested in them on Shark Tank. They’re basically women, military wives, making hatbacks in America. They’re connected to Kelsey Gabbard, Pete Hexeth, kind of trauma people now, 10K for them would be like life-saving right now because they’re just super struggling. So I feel like a gesture like that, and then kind of like that for more, something like that I feel like would be psychologically, it’s the same money, but it just feels like much more powerful than sort of just saying, here’s a 10K check to a billionaire. I don’t know, I could be completely wrong though. [Emil Barr]: So a few things, I see that more as networking play, like let’s establish some funds here too. Um, how, you know, like let’s establish budgets and I’d like to establish a separate noon shop budget and then a separate networking budget because like the B612 donation, Greg, there’s not going to be any content about that, but like, that was a good, that was worth the networking money we spend. So I think like we should differentiate between those two. Um, I think the messaging was, we’ll donate 10 grand to a charity of your choice, you know, as opposed to like 10 grand to them. Also wanted to ask you, is Kevin O’Leary more receptive because I feel like Mark is harder to reach. I see Kevin O’Leary everywhere. I don’t know if that’s just because he invests in media, but I know he’ll speak at events for 50 grand. He’ll go on stage and do all sorts of stuff. Is he maybe a more accurate target for this? And also, he’s more anti-work-life balance. Is he a more accurate prospect for this month’s moonshot? [Grigorij “8664 Grigorijrichters” Richters]: I only said one about Kevin. I don’t think it’s the I don’t think it’s the, I think it’s just all about timing, right? I mean, you know, it’s like you get a thousand emails a day. Will you catch that one email? So I’ll try, let me think about Kevin again. Cause I do agree. Kevin is spot on. Mark just gets everything. And I think the other issue, although he, he’s not as involved in the maths anymore. I think, you know, with the ceiling and everything, he’s usually like, there’s usually like a pretty rough time. I think if I’m not mistaken. Isn’t NBA season, I know the NFL is kicking off, but isn’t that NBA season as well? Not yet. Not yet. When is that? Because that could be another one. Another month or two. It’s in October. Yeah. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: Okay. So maybe not. [Grigorij “8664 Grigorijrichters” Richters]: But yeah, point is, let’s go offline and kind of think about the, also we can talk about the emails. Maybe it’s just kind of catching them a bit better, but yeah, I do agree. Kevin is great and probably a lot easier to catch than Mark right now. Yeah. So we’ve got targets for our content, which is Kevin, Lucy, Mark. [Emil Barr]: OK, so basically two sharks in a shark tank, and then Lucy. It could be interesting. Is there anyone else that we can, like, first of all, are there other big moments outside of just a social media YouTube interview that we can create, number one? And then number two, are there any other folks we can target except for those three? Or should we just really aggressively target those three this month? [Michael Houck]: Yeah, I mean, my take on this maybe a little bit different, is that we should spread that budget around to people who maybe don’t have the traditional brand name cachet of a Mark Cuban or even a Lucy Guo, but who can really propel us on social in particular. If the goal is to engineer social moments, we should be going after people who send people viral on social all the time, right? So yes, we can create a very unique piece of content with lucy or with mark and we can do it in a way that’s very polished and good and has a high chance of of you know going viral to some degree and getting a lot of action and impressions for us um but I also think that we should be leaning into proven channels for that stuff rather than trying to reverse engineer it rather than trying like with our own content rather than trying to figure out the secret formula the other people are doing let’s get Emil showing up on man in the street type videos of you know like you know this is probably a bad example but just just kind of illustrate the thinking. There’s that guy in on Rodeo Drive who goes around and goes up to rich people’s cars and ask them, you know, like, how did you get your car? What do you do for a living, etc. Like imagine a meal is, you know, in a scenario like that, not necessarily with that guy. But there’s tons of accounts with like different formats like that, that we can play into that are probably very accessible for 10k and can generate, you know, hundreds of 1000s or millions of impressions on social. [Grigorij “8664 Grigorijrichters” Richters]: That’s I love. Yep. [Emil Barr]: So that’s, that’s, that’s still feels more tactical to me. Like, I’m okay with doing that. Like, if you and Tatem come to me with like, or you and Jacob, you know, or Jacob and Tatem come to me with like, uh, hey, we think we should spend eight grand on influencers this month and these two influencers pay them 4k each or like, whatever, like, I’m okay to like approve that on a case by case basis. I’m just thinking like, what is also like the big, you know, cause like, that can’t be our moonshot of the month. Like, you know, like that doesn’t get us closer to Masa. I think it could even be someone random. Like I wish Hulk Hogan was still alive because I think a great new moment would be like talking to Hulk Hogan about work-life balance, like, you know, even though he’s not, like, super, you know, like, business-related, like, I think that could be, like, an interesting piece of content. Like, how do we create a big moment this month? [Michael Houck]: Okay, so just so that we’re super clear on our line, when we’re defining big moment, we’re thinking more about, like, rather than just raw impression numbers, rather than just, like, how many people are seeing this, we’re thinking more about, like, I guess, like, the broader, like, intangible culture significance of it based on who we’re associating with? Is that a fair way to frame it? [Emil Barr]: Yeah, I see us as, um, I see this as basically there’s two channels, you know, that we’re living in, you know, not like social media channels like press, but two channels, which is the moon shocks. And then all of the tactical stuff that a high performing brand team does, you know, with a good budget. So what I’m saying is that we should sort of almost think about these separately. And like, yes, if we can use the momentum for the Wall Street Journal piece to do some on the street interviews and we have to pay those influencers a couple grand, that’s great. But I see that as more like tactically just like building impressions and building social, that’s stuff that should be happening, but that shouldn’t also, we can’t confuse that with our big, like what’s our big spike that month or like what’s the big new shot that month? [Grigorij “8664 Grigorijrichters” Richters]: Well, so here’s the thing. The best thing in kind of professional life that’s ever happened to me was Jimmy Kimmel roasting me. I probably had, I don’t know how many thousands of opportunities is not a bad thing, right? So I know the head writer of Jimmy Kimmel Live really well, Gary, great guy. He’s always up for some kind of like weird laugh, something like random. So I’m thinking man of the street, if there’s like some kind of like a cool thing we could do where I could just send this clip to like Gary and we can then turn that into like a big moment, like Emil doing something, whatever that is on like Jimmy Kimmel Live, you know, like interviewing somebody on the street or whatever, like even as a like little kind of side segment that appears every now and then, I don’t know, just, just kind of [Emil Barr]: $7 million just did a podcast on me, Jacob. Thank you. Yeah. Sorry. [Jacob Shipley]: I, I don't mean to interrupt, but I just keep finding there's a guy. Jacob, sorry. [Michael Houck]: Can you drop this stuff in the channel as opposed to the chat? Cause the chat's going to get deleted once this calls over. [Jacob Shipley]: Yeah, you got it. [Emil Barr]: Okay. So I'm actually, I have a three and I want to let you guys just like talk, but just like broad picture vision setting. This is what I think we need to develop processes that when we have a big moment, we can track all the high profile people, podcast opportunities, influencer opportunities, media opportunities. We can continue to parlay that into, and they're probably going to be smaller than whatever our big push of virality was, but it's still a great way to pick up impressions and followers and build PR relationships. But then also what I want us to do is not just get so focused on that. I, you know, I think that, you know, like, in the long run, we should also each month be thinking like, what's the next move shot? Because really, we have the opportunity to land 30 of these within our fundraising timeline. So like, how do we lay the next big moment, if that makes sense? [Michael Houck]: Before you go, let me just throw one last question, just to clarify this a little bit more, which is like, let's say that we get Lucy, or let's say that we get Mark, right? And we're sort of betting on that as our big moment for the next month and our moonshot. Let's say that we put that piece of content together, we put it out, and for whatever reason, maybe the press has moved on, the cycle's not there, the content itself doesn't generate impressions. But let's say it totally flops, right? Garbage content, whatever, it doesn't do anything. But at that same month, we have one or two of these sort of high-value influencer channels with people who these proven distribution formats that go super viral, we do 10 million plus impressions from one of these videos, do we then count that as a moment because we can leverage it into other things? Or are we saying that it's only based on sort of who we're associating with and sort of the brands of those people? [Emil Barr]: I still think we can count it as a moment. I think the best way to have a moonshot land is to do make three or four moonshots and one of them, you know, like totally goes crazy and lands, you know, it's just as possible. With this Wall Street Journal article would have gotten, you know, like a few couple hundred likes on LinkedIn and like called it a day. So I don't want us to be that like, um, limited, you know, with like our idea of like what comprises of a moonshot, but I do want us to like, not get so swept in like this tactical, you know, like stuff that like, you know, personal branding stuff that we're not doing these big activations as well along the way. Yeah, sure. [Michael Houck]: That makes total sense. We'll be, be sort of pulling on both those threads. I guess my point that I would leave you with is that there is definitely a chance that on any given month, the biggest thing that we can then use to leverage and create a big moment out of actually comes from something like this influencer partnership or something like that, rather than betting on a big moment that necessarily won't always land. That's all I'll say. [Emil Barr]: Yeah, I think that's fine. I agree. I think that's why we should be doing this other stuff. I'm not saying, let's not do these podcasts. Let's not reach out to these people. Let's not spend money on influencers. In fact, I'm saying the opposite. I'm saying, let's turn on the money machine. And like, Emil's going to start writing checks to anyone that's willing to listen. So I'm not saying that that budget is exclusive for like big moments. I'm also almost thinking that we should bifurcate the budget into operations, like tactical stuff, loon shop budget, and then like networking budget, which is like nonprofits and things we can join grid to get in front of the right people. That's almost like the three ways I would see us you know, splitting up the monthly budget. So I'm definitely not saying we should not do those things. I'm just saying, like, we get 30 shots on goal here now 29, like, where's the next cultural moment is like, Oh, and you'll hang out with like a young billionaire is like a good cultural moment for us. When we're thinking about building content that appeals to like a masa, if that makes sense. [Michael Houck]: Yep. Makes total sense. [Emil Barr]: Okay, cool. [Grigorij “8664 Grigorijrichters” Richters]: Thanks so much. [Michael Houck]: All right. Lots to digest from that. Any initial thoughts, reactions, guys? [Jacob Shipley]: The only thing on me, I have a few ideas that I'm just kind of writing out. Cal Newport, Greg sending an email, and then this other guy that manages $7 billion in assets for his investment firm. Connect with him on LinkedIn, send him a DM or send him a follow on Twitter. Let me know if you need anything else on that. And then Greg and how I have a few other like influencer ideas. I’ll send the list to you and see if you guys have any connections. We’ve got a back into what would make the most sense there. [Michael Houck]: Yeah, just let’s drop that in the we can do it in the team only channel. I think that’s probably where we’ll keep most of the tactical stuff. And then I’m also going to some of this process-related and budget-related stuff that Emil flagged. So I’ll follow up on that in a day or two with you guys. [Grigorij “8664 Grigorijrichters” Richters]: I think what would be helpful for me, at least from my head, because I think, and I feel like there’s a few of us here, I think similarly, I could have a meeting with you guys for 60 minutes and we literally come up with 40 different ideas. And every idea seems great and could be a moonshot in some way, a lot of them, right? Five of those, at least. Obviously, we can’t test five ideas every week that way. So the Wall Street Journal, to me, two weeks ago would have been like, I don’t think we should even waste our time trying right now. I think we’re too early. So I’m kind of thinking there’s a lot of these, and I don’t know if, for example, like a Joe Rogan is probably not what Marcel’s gonna listen to, but it is obviously like the biggest podcast in the world. Or like maybe for a meal, even a, Lex Friedman would be better because he’s a bit more of going into the sort of, you know, technical stuff a little bit more happy to. But I’m almost thinking, like, why don’t we sort of reverse that and sort of see, here are like the five places or people like Mark Cuban, Joe Rogan, Lex Friedman. It’s like 10 publications, like the New York Times, right? Whatever. And can we like then even think of what would appeal to a Joe Rogan, you know? Like maybe there is something that we already have that we’re just not thinking about that if Joe Rogan got an email about, I was like, yeah, that sounds really cool. I mean, he’s not, he doesn’t have 20 million followers yet, but I do. So while I don’t think Joe Rogan necessarily thinks about that stuff anymore, I think he thinks about more like other big brands because they pay him well, or just something like really cool. And like, you know, just, he loves colossal, he loves the whole bringing back animals from extinction. [Jacob Shipley]: He’s kind of anti woke. And so I imagine this message of like, you know, anti work life balance would appeal to him. But yeah, like I, I think if we’re talking about, you know, moonshots of all moonshots, I think Rogan is like, that’d be incredible. I don’t think it’s fair to say that, you know, Mark Andreessen goes on Rogan pretty regular. Elon goes on pretty regular, like, I think there might be more of our target audience on there than we initially think. There definitely is. [Michael Houck]: I like the idea of sort of, you know, this gets at Tatem and Jacob exactly what we were talking about before, which is like, I think, Greg, you weren’t on this call this morning, we had like a social call this morning, which is basically like, how can we think bigger on social? That was sort of the message. And part of that was specifically around reverse engineering showing up on the right places and with the right influencers and the right creator spaces and things like that. So it sounds like we’re on the same page there. I like the idea of like, let’s put together a list of like what those places should be and then, and like intro pads to them. So let’s do that. And then we can maybe have like a full team, like maybe next Tuesday, our team call where, or maybe we even move it up later this week if we get to it, but it could be exactly what you said, which is like, let’s just spend the whole time brainstorming moonshot ideas and I’ll just write them all down and we’ll prioritize them at the end. [Grigorij “8664 Grigorijrichters” Richters]: And that can be all talks about like dropping some money to get into these things. So we wouldn’t be paying Rogan because, you know, I tried and he asked for a million dollars and more. But, you know, I have this company, they do these billboards like Times Square is one of Times Square one, one Times Square, and they have these billboards. They have a bunch in Austin, I know. I think Rogan is in Austin, right? I was just kind of thinking, what if we had a billboard of like Emil announcing that he’s going to be on Rogan? Not maybe that he’s going to be on Rogan, but like something that just sort of like, you know, gets kind of like his team going in a way, in a good way. Like a billboard in front of like Rogan’s house. I do have to run. [Michael Houck]: I have a hard stop today. But let’s all take the action from this to brainstorm some of these ideas. Again, I’ll set up something in the channel where we can drop them either later today or tomorrow. And then let’s sync back up. Maybe we move next week’s meeting up, or maybe we just do it next week, where we come together and just spend the whole time riffing and going from there. [Grigorij “8664 Grigorijrichters” Richters]: Cool. All right. Thanks, Austin. See you.