- Duration: 74 min
- Platform: meet
- Source: Read.ai 01K3KR7QQVZY24QH2NCCBR2031 (https://app.read.ai/analytics/meetings/01K3KR7QQVZY24QH2NCCBR2031)
Transcript
[Jacob Shipley]: church, which is the church. [Jacob Shipley]: So they have a campus here that we’ve been that we’ve been plugged in that for the last few years. And then my wife’s parents go to a different church called Cross Church that’s here. And we go there with them sometimes, too. But yeah, Life Church is. Yeah, we’ve been been there since I started working there back in twenty nineteen. [Grigorij “8664 Grigorijrichters” Richters]: What is what is what is life churches are catholic evangelic what’s yeah yeah even uh evangelic uh just kind of like it’s kind of like hill song a little bit isn’t it yeah yeah kind of like a song okay without without the bad press hill song about the bad press that’s right yeah it’s difficult here to find a church where remind me where you are um mallorca spain oh I haven’t been taking classes in a while. My wife does, because she’s from Honduras. Hey, how are you, Tatem? How are you guys? What’s up? [Michael Houck]: How are you guys doing? Just a heads up, I have a bit of a migraine, so I’m probably going to be a little quieter than usual today. What’s up, Jacob? [UNKNOWN_SPEAKER]: I said, I can’t imagine why. [Michael Houck]: Yeah, no, you have no idea. You know exactly why But Yeah, so probably a little quieter than usual. I just sent a message in the channel Please take a chance to Read through it. It’ll sort of I think color the discussion today most of it’s just sort of you know Putting into stone sort of what we talked about yesterday But I think it’s just always kind of helpful framing for us to have it was nice of Emil to give us those three pillars I don’t think we’d actually like written those out before These are the three sort of things he wants to be These but he wants these spikes to be associated with so I think it’s good to just have those out It’ll give us some some clarity But yeah, Greg, I’m jealous here in Mallorca man, it’s um, actually like number one or number two on my bucket list of places I haven’t been that I want to go. [Grigorij “8664 Grigorijrichters” Richters]: That’s cool. Well, you’re welcome to come. Yeah, we moved here four months ago. Yeah, it’s been really nice. [Michael Houck]: Nice and warm. Yeah, it’s tough to complain, especially in the summer. [Grigorij “8664 Grigorijrichters” Richters]: I don’t think Emil’s from here, right? I don’t know. [Michael Houck]: I think because the call yesterday, probably not. But I guess we can just jump into it. So yeah, I guess before we dive into anything specific, did anyone have anything, any either follow ups from yesterday’s call, or from the kind of week we had last week, or just kind of pressing things going forward that we should talk through first and then prioritize? [Jacob Shipley]: Not on my end. [UNKNOWN_SPEAKER]: nothing. Okay. [Jacob Shipley]: I mean, yeah, same old, same old. We’re still, I’m still chugging along milking my last content review at the meal for some more posts, but, um, yeah, nothing out of the ordinary. [UNKNOWN_SPEAKER]: Cool. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: I think the first, okay, great. Sorry, I was just looking at the tracker. [Grigorij “8664 Grigorijrichters” Richters]: Um, Jacob, what’s the, do you have a number of like how many followers on LinkedIn we’ve had since the first Washington, the first of the four walls, Yeah. So I have the number. [Michael Houck]: The number is, um, we added, uh, 663 followers last week on LinkedIn and 126 on X. It’s interesting, right? Like that’s the number. I mean, it’s, it’s, it’s literally the number one publication in terms of reach. [Grigorij “8664 Grigorijrichters” Richters]: Kind of think it, get a lot of people on there. [UNKNOWN_SPEAKER]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: Yeah. Of thousands, but I think it’s just the nature of like the argument here, right? It’s not like, it’s not like we’re kind of like in the bubble where he’s like, you know, I love Taylor Swift, and then he gets all the Swifties. I should have said that. He should have done a post last week about, you know, is she getting engaged? [Tatem Lindner]: I think she is. Maybe. Maybe. [Grigorij “8664 Grigorijrichters” Richters]: Say again, Tayden? She just got engaged. [Grigorij “8664 Grigorijrichters” Richters]: Exactly, exactly. [Grigorij “8664 Grigorijrichters” Richters]: This is off topic. [Jacob Shipley]: I’m from Kansas City, so obviously a huge Chiefs fan. My best tweet I’ve ever had was I said, it’s so cool that Travis Kelsey is getting exposure for an up and coming senior. I hope it works out for her. And all the Swifties like lost their mind. Yeah, exactly. That’s like the thing. [Grigorij “8664 Grigorijrichters” Richters]: If they lose their minds, they’re not going to follow you anymore. So it’s going to like hit on you. One kind of thing from yesterday, and then it was kind of this child genius piece. We can’t just sort of say, I mean, well, so it’s like the tycoon thing, right? We sort of put it out there. He’s a multimillionaire, whatever. So some of the press is going to use that, and other press is going to pick that up because it’s out there. So I think if we want to brand him as a child genius, I would is actually gonna think that maybe we do an op-ed that’s something like, just because people call me a child genius, doesn’t make me successful. Something like that, right? Where it’s kind of like, and then he can talk maybe briefly about like, you know, people have called me that for like many years, but that’s not really what I’m proud of I’m proud of my work ethic. But it’s kind of there, you know? We can kind of like throw it out there, like in something like the New York Times, like it’ll be everywhere, right? Like that’s kind of the trick. Get somebody like a Vivek which it seems like maybe not to in an interview kind of like drop it out yeah it’s almost like stop calling me a child genius it’s kind of the the angle there yeah I like that it’s like the exact exact that’s exactly it you know like I’m I am annoyed at like the child genius thing I’m a hard whatever but yeah I mean we can’t just go and say I’m a child genius you know um so there has to be a twist But I think there was a way we could make that work. [Michael Houck]: We just have to think about it. What I like about that is that part of the things that Tatem, you had flagged before, and I think we sort of are all in agreement on, was how some of the content we were putting out on social had been like sort of showing the horse the water, but not actually taking them to it and having them drink it, right? Delivering that that sort of value. So there was this sort of unspoken thing of like, oh, you know, is a meal as legit as he’s putting out there? Or is it like, you know, mommy and daddy’s money trust fund type scenario, right? And obviously, it’s not. And so a good way to push back against that with some like self awareness and authenticity is exactly great what you’re saying, which is, hey, actually, that’s not me. I don’t care about that. What I care about is who I am, my work ethic, my values, what I bring to the table, right? So yeah, I think that’s a good thing, because that establishes him as not just like some rich kid who’s then going to other people and being like, you have to work hard. [Jacob Shipley]: It’s like, no, actually, I live this. [Jacob Shipley]: On that note, Tatem, have you, the last interview did with Emil, we captured a ton of content about his business mentor, Steve, and he just like a lot of life lessons that he taught him. I still need to send you that. Apologies for that, but I need to send you that. And when you’re interacting with him, have you been able to get any of the more like practical, like thought leadership type of content out of him? And if so, I can cross, you know, cross purpose that for, for the written platforms too. [Tatem Lindner]: Not just yet because he’s been traveling a lot. So I’ve been more focused on let’s get this B-roll that I need for basically everything else. And then from there, he can record himself saying these things at any point in time. But it’s just been a priority difference. But it’s still something that I’m very, very passionate about getting from him. [Michael Houck]: OK, cool. That sounds good. OK. I think I want to keep brainstorming more angles. I do like that one. I think there’s definitely something there. So we might not need to spend as much time on that as we thought. But I do want to spend more time on it before we just select that and move forward with it and green light it. But just quickly, I want to go over the tracker. Because I think, obviously, we had this big moment specifically on the PR side and also some network stuff as well. Greg, you’ve just been absolutely crushing it, man. So just for context. Our end-of-year goal for having articles published was 25. We have 44. Give a little round of applause here for Greg for absolutely knocking it out of the park. Team, team, team, team. I guess the question for you, Greg, is I know where we want to go from here. We want to keep having spikes be this successful? Obviously, it’s hard to predict that. It’s impossible to predict that. So the question is, what should our new updated sort of end of year goal for this be? Now that we’ve sort of gotten Emil out there, are people going to be looking, like if we publish something somewhere else, is it automatically going to get like some level of response like this? [Grigorij “8664 Grigorijrichters” Richters]: Or is it really just all or nothing kind of each time? Yeah, it’s just, I mean, for Piano, ridiculous, because, you know, I did a tech crunch a few weeks ago for a client and and they were like 300 pieces, but they weren’t sort of like this type of pieces. I mean, a lot of it is like, you know, the sort of small tech blogs kind of pick it up. They count as a piece, but obviously it’s not like fortune and, and, and ink that they’re kind of like own kind of version of it. I would probably say, I’m just going to be arrogant. Let’s just put a hundred, you know, let’s go for it. [Michael Houck]: I’m going to make a note, though, that our original goal was 25. [Grigorij “8664 Grigorijrichters” Richters]: I’m not going to fire because it’s 98. And then we’re saying five tier one contacts, you wrote the names. [Michael Houck]: Do we want to increase that, too? Do you want to set a new target of 20 or 25 there? [Grigorij “8664 Grigorijrichters” Richters]: So I guess my question with that, again, is I think he just paid for this thing where he’s going to meet probably like 20 people in like two weeks. So technically that’s going to be, I would say, so, so I haven’t, I haven’t last week at all focused on like the billionaire and any of this stuff other than like Kevin O’Leary, I think. So I guess my kind of question is also going to be how much of my time should I be focusing on PR versus like the networking stuff? Because I feel like we’re flying. And I want to double down on the PR stuff and just see in the next couple of months if we can just kind of up it. So let’s just say 10. Let’s keep that billionaire tally to what it is. Just do the high, you know, the network thing. Let’s do 20 because he’s going to meet a bunch of people in San Francisco. [Michael Houck]: Actually, let’s do 20. I think that’s right because, like, also, these sort of, the contacts will matter more when he’s going out to fundraise versus the PR sort of what we should focus on in the part of the cycle where he’s not going out to fundraise. And all indications that I’ve gotten from him have been that that’s not happening like necessarily anytime soon. So I agree with you, for the next few months, let’s say at least the end of the quarter, and we can maybe reevaluate sometime in October for the end of the year. But yeah, let’s keep the focus on PR and hitting those sort of awareness spikes first and foremost. [Grigorij “8664 Grigorijrichters” Richters]: We hit 100 on Google Trends last week with this name, which was cool. [Michael Houck]: That’s dope. You should screenshot that and throw it in the channel so we can see. Cool. OK, and then just very quickly, Jacob, for social on your side, do we feel confident about these goals? What needs to happen? Because it looks like right now we’re not trending to hit these. [Jacob Shipley]: Yeah, I mean, I was basing it off of first, several month performance and we had that five minutes late post that really shot our average way up. That got us over a million I think itself or close to it. Let’s see if we, Yeah, I think I’m down to make an adjustment. I mean, I think 2 million impressions is probably still a stretch goal but one, you know, to kind of get us there. And then, yeah, $25,000 probably for the engagements. [Michael Houck]: OK. I'll make notes. OK. [Jacob Shipley]: Let's see how that goes. [Michael Houck]: It's obviously, again, hard to predict because it is spiky. [Michael Houck]: But yeah, we'll see. [Jacob Shipley]: One year, but yeah, if we get one, We might cross that next week, but it's just kind of hard to tell. [Michael Houck]: And then Tatem, I guess a broader question for you, since the account's so new. We did have our first win, which was nice, like our first real win on the account, so nice work on that. How's it going? Are we feeling good? Are we feeling good about the batching that we're doing, the content we're putting together? How's it going? [Tatem Lindner]: My initial thought on it is that I feel that I didn't have a lot of the content I needed in order to make the final edits on my end until Friday and Monday. So once I had those, then we started seeing this upward trend, and we got that one. So I don't want to change goals just yet. I think that I just want to see how things are panning out and ask for you to check in with me in about a month, because now we can consistently start posting and posting high quality content as well. Cool. Sounds good to me. [Michael Houck]: Yeah, I'm excited to see how that goes now that now that we have what we need. So yeah, we'll check in a few weeks. And I'll keep an eye on the account too. And sort of, if I see anything, or if I notice anything, like, hey, I'm sure you'll be on top of it. But yeah, we could just keep talking about it. [Tatem Lindner]: No, like, keep showing me any gaps you see. But give me like a week for me to fill the one I currently see in Boots. [Michael Houck]: Sorry, can I just ask, Adam, what do you think? [Grigorij “8664 Grigorijrichters” Richters]: Because the piece that did really well was the first Fox in France, right? Not the second, the Fox News. They did okay, but the Fox in France, right? With the sort of like the behind the scenes and kind of arriving. Was there like anything specific about that you think that did so well? I mean, was it Any kind of keywords, anything, the timing, anything that you kind of see that. [Tatem Lindner]: I think that like at the very beginning, we really established that he was someone, uh, that people should be interested in because we said like he owns two companies worth like 20 million or whatever. But I also think that like right now they account so new that I cannot predict or explain to you why things go viral just yet. Like it could come down to post. It could come down to hashtag usage. It can literally be a number of things. And until I find an exact data trend to it, I don't want to tell you why I think one thing worked better than another. But as this builds out, I should be able to predict and then start producing content that matches well-performing content. [Grigorij “8664 Grigorijrichters” Richters]: But one thing that I do see Um, you know, and it's kind of an obvious one, I think, but, you know, obviously when you have this high quality content, like when it wasn't just him in his office, um, but when it was kind of like, I mean, it looks really cool, right? Like the way it's edited and all that stuff, it's really engaging. I probably watched a hundred times. And so, so if we can have, I guess on the PR side as well, like if we can have more moments where, you know, he, you know, he goes somewhere to like, a studio or something like that and takes a trip to, I don't know, the Ezra Klein show or, you know, I've got this CNBC summit, AI summit. I invited him as a speaker. Let's see if they take him in Texas in October. So things like that, right, that'll probably do really well. So maybe we should also think about how can we set him up more with moments like that that work for social. [Tatem Lindner]: Yeah, no, I agree. But there's also like, On my end, and this is something I've been trying to talk to him about, is there are moments that you can kind of manufacture to make it feel like you're going to those really nice places. Like if you were to order an Uber and sit in the back of the car and record while the Uber black is going, you know, like it's those random little things, but like we can manufacture things in between those like really big events that you're planning on your end. So, um, like the concept because it is more of like a show don't tell, which I think goes towards what Emil is wanting us to produce a bit more. So, yeah. [Grigorij “8664 Grigorijrichters” Richters]: What is our thought of this, of some kind of a, it's almost like a creator, influencer, business leader summit, this kind of work-life balance summit or something like that. I don't want to make it like too much turning point USA type stuff because I can just totally see that like something like Charlie Kirk will totally jump into this. But I'm kind of thinking, you know, so we don't, we want to keep it in the center. But something like that, where it's like in December, instead of like the, the Bahamas stuff that we were talking about, we do like, we get a big studio in New York City, invited like a bunch of like heavy hitters, and just have like a really cool like live stream debate, and a whole bunch of interviews, just tons of great content and kind of a meal being showmaster or not, either showmaster but being behind it all. [Michael Houck]: Yeah, my gut on that is that if we're going to spend on a big IRL-type summit, the biggest value we're going to get from something like that is going to be if we do it for Class of 2003, once we have those people looped in, because that's going to be most effective towards the network goal which I think is the biggest one that unlocks Emil's ability to fundraise. So I think we could create some amazing content from something like that. And if we can do it in a cheap way with folks who are already in town or easy to bring into town and stuff like that, then yeah, it's a good idea. And we can get some great stuff from it. And we can even create good pieces then to send to publications. I get a lot of press about it, too. But if we have to choose budget-wise where to go with something, like that, I would buy us towards class 2003 and that would sort of push it out until we have those folks looped in in my mind. [Grigorij “8664 Grigorijrichters” Richters]: Have you guys, do you guys think it's a stupid idea to have now that Amir is sort of established as a multi-millionaire to have him shop for some penthouses in New York City with Ryan Serhant or like one? For a different client we were doing a penthouse viewing with one of Ryan's and one of Ryan's New York City penthouses. And we kind of brought like investors together last year. And so I was kind of thinking of Ryan, because he's got such a big like social media footprint. You know, maybe Emil is looking like long term into like a New York City apartment. But just kind of thinking that could be some interesting content, like Emil kind of looking at one of those, what's that big one, the penthouse that nobody sold for 300 million. [Michael Houck]: You know, one of those ones that or whatever it is. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, one of those, yeah. But maybe not that crazy, but like something kind of nice, like 10 million or something. But you know what I'm getting at? [Michael Houck]: It's kind of like that sort of content. Yeah, I mean, if Ryan would do it, he's got a killer following and a lot of credibility. So if we have a reason for him to do it, then why not, right? It would get us, at minimum, some good B-roll that Tatem can use ad infinitum. [Grigorij “8664 Grigorijrichters” Richters]: I booked the twins from the Selling Sunset on a Vegas event last year. I could ask them if maybe, I don't know if they're still doing OC or the Selling Sunset one, but maybe when he's in San Francisco and they're filming something, he could be one of the potential buyers. [Michael Houck]: Yeah, that'd be cool. 22-year-old whiz kid who, you know, caused a big stir in the Wall Street Journal, moves out to LA, and, you know, whatever. [UNKNOWN_SPEAKER]: He's like, yeah. [Michael Houck]: Yeah, exactly, exactly. If we get him with the twins, though, he'll look so tall compared to those guys. [UNKNOWN_SPEAKER]: They're fucking tiny. [Michael Houck]: Cool, okay. [Michael Houck]: Yeah, I like the idea, though. Let's see where it goes. [Michael Houck]: All right, I'll reach out. [Michael Houck]: Cool. Okay. [Michael Houck]: What else we got? [Michael Houck]: Yeah, okay, so let's go back to what we were talking about before. Let's brainstorm this next spike. So in this sort of child genius whiz kid arena, the goal is to make you know, the Jamie diamonds and masses of the world see it and believe, Oh yeah, like this is the Gen Z child genius. This is the guy who's going to be the most successful business person coming out of Gen Z. [UNKNOWN_SPEAKER]: Right. [Michael Houck]: So like one angle, Greg is what you talked about, which is like the, Hey, don't call me a child genius. That's annoying. Which is good. I like that. Um, what else, uh, what else we got? What else we would come up with there? [Grigorij “8664 Grigorijrichters” Richters]: Um, you probably, From a PR point of view, what I had mentioned before, I'm looking for some really good freelance and staff writer journalists, New Yorker, New York Times, Bloomberg, that sort of, you know, kind of staying within that kind of caliber, lead publications, to sort of follow him around for like a week, on and off. And then if we did get somebody, I think if we really, I think we could, then we can always kind of fabricate some stuff. Not fabricate, fabricate, but like, you know, if we sort of say, he's in a meeting with somebody, right? And we sort of brief them and it's like, yeah, no, I remember when you were like, when everybody called you the child genius, you know? [Grigorij “8664 Grigorijrichters” Richters]: And yeah, it's that sort of stuff. [Grigorij “8664 Grigorijrichters” Richters]: It's that sort of stuff, right? You know, we could do that. So that's kind of like the other way. If we can get one of the tech profile writers to write about him and say something like, wow, people really call him a genius a lot. He's running around every time they do. [Michael Houck]: That could be something that becomes sticky, too. Yeah, for sure. I think out of the three angles that we have, of the workaholic, the child genius, and the crazy mission obsessed. My gut says that the child genius is going to be the toughest one to use in Silicon Valley, in particular. I think outside of Silicon Valley, sure, we can position him as this child genius whiz kid from Ohio. OK, got it. But in Silicon Valley, there's 15-year-old kids working at Google on AI. And I actually invested in a 17-year-old kid who took our, um, took our investment, like took the pitch call from, uh, the, uh, it's just, don't say stupid. He took it from the stall in the bathroom of his high school. Um, he had to get out of class to take the call and we invested, we gave him a hundred K. Uh, so, um, you know, when, when you're competing against people like that in Silicon Valley, the challenging is tougher to tougher to make play, but I think broader than that, it has a lot of appeal. [Grigorij “8664 Grigorijrichters” Richters]: But that's why I don't know if I would, you know, like, I don't know that I would focus too much on like the kind of Bay Area journalists. I think I would want to focus more on like the East Coast ones, because it's easy to sort of place it there. And yeah, like you're saying, I mean, everybody's like in Silicon Valley, it's kind of like, you know, it's its own bubble. But if we do that story in New York, and he kind of like flies to JFK, with his helicopter and stuff, and you know, people call him certain things, you know, like I think it needed to sort of sell. But yeah, I do agree, it's the toughest one. I think the mission obsessed one, a friend of mine introduced him to like the people that are behind the whole dinosaur resurrection thing. [Grigorij “8664 Grigorijrichters” Richters]: He's gonna meet them in San Francisco, and I'm sure they're gonna hit it off, so then maybe we can um you know do something with that and then kind of turn that into like a fun story it doesn't help us for september well it could help us with september but we need as you were saying something for september so I'll work on those if if Emil is a child genius right like let's just let's that we assume that's true that's like a fact in our minds right then if our goal for each of these spikes is for our sort of preumbrate of successful people to think, man, finally, someone in Gen Z said it, and that's a meal, right? [Michael Houck]: What would those people want a child genius in Gen Z to be saying that the rest of Gen Z is not saying? [Grigorij “8664 Grigorijrichters” Richters]: Let me think about that while Jacob jumps in. [UNKNOWN_SPEAKER]: Yeah, anyone else? [Michael Houck]: Great, we're just going back and forth, but you guys. [Jacob Shipley]: No, I just, I feel like every time I start to talk, I cut somebody off. So just, uh, yeah. Um, the one thing that the dinosaur thing reminded me of, I was on a call with the meal a few weeks ago and he kind of laid out his case for why he thinks colossal the, you know, the bioscience company, why he thinks they'll fail. Um, and why he thinks it won't work and what he would do instead once he becomes a billionaire. So I wonder if there's an, uh, journalistic opportunity there to like I'm betting against, you know, the colossal or something like that. So, so there's a, so this is interesting. [Grigorij “8664 Grigorijrichters” Richters]: So there's a group called revive, which is the You know, which is like the OGs colossal came out of that, but Stewart brand, who was like one of the minds behind revive, who is the guy behind long now foundation, which is also where we're going to place the meal. Jeff Bezos just gave him 40 million for this, for this doom clock the next 10,000 years, they're going to set up and Eric Schmidt just spent 60 million on a similar clock. It's kind of a silly thing. But, you know, they're kind of like, they revived the OGs are kind of against Colossal because they're like too commercial. So Emil is going to meet the OGs and then, you know, we can kind of like decide whether Emil wants to like go against Colossal. But it's kind of like the It's kind of like the pizza and the Starbucks. It's kind of like the, I don't know, like the, they used to be in one group and then they kind of wanted to like commercialize it. And this other one that revived the originals are like more kind of non-profit. I mean, just kind of like do it because I'm mission driven. So we'll see, but yeah. [Jacob Shipley]: We can go in case of like, these are the three reasons I think it's going to fail. These are the three things I would do instead. So I think it would lend itself to a really, you know, thinking about like the type of people, I feel like it might be kind of polarizing of like people that really love Colossal or who have invested in Colossal would be like, you know, not agreeing with, but I think it's, it's contrarian, right? It's like how, like you said, what are people not saying that needs to be said? I don't know. [Michael Houck]: Is, is Colossal big enough for this, like how big, what's the ham of this idea. Right. Like obviously, you know, uh, I know some people who have invested in colossal and they're very bullish on, they talk about it all the time. Right. But like, I don't know, they got a lot of press when they were first talking about the mammoth or whatever, or the dire wolf Cubs. But like, do we feel like that's going to echo? Like, do we feel like that's going to amplify what we put out about it? [Jacob Shipley]: It's not a big company dollar wise. I mean, compared to other companies, but like, I, Maybe it's something we have in our back pocket for the next time they start because they're gonna do another one, right? The dire wolf was like step one They're gonna have another one and then their founders gonna go back on Joe Rogan and talk about it And so like is it something that we have a piece in the chamber ready to go? [Grigorij “8664 Grigorijrichters” Richters]: So as soon as like people start again, we have it money and can get it out, you know tomorrow I Just I just don't love the idea of a meal going against a specific to the company or kind of like that, kind of direct shots. I don't know. I don't know why. I mean, unless it's like worth it. I just, I don't know. I don't know. I'm not sure. I agree. [Michael Houck]: I think what you're feeling is similar to what I'm feeling, which is like, we want Emil to be contrarian. We want him to be like, not for the sake of being contrarian, but we We do want him to have legitimate contrarian opinions that get attention, but we don't necessarily want to be taking shots at other people who are trying to change the world as well, unless there's beef, unless there's a reason to have a beef about it. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, and then let's make that a whole thing, right? Then we can do a beef online, and it's kind of like Zuckerberg and Elon, that sort of stuff, right? Then it'll help us. But I feel like right now, so I could be completely wrong, but I think after last week, now's the question like, okay, we sort of had this big spike. How can we repeat that spike like a couple of times before Christmas? We got to get to that point where it's probably a social number thing as well, right? I mean, if he can get, I'm not saying let's get to a hundred K social followers, but if we can get a certain level of like social media followers and also like a mix of journalists, and kind of like the VC, et cetera, et cetera. You know, then he can kind of like start using his platform to just launch and do kind of stuff, right, without even needing the press. Like Elon doesn't need the press. He just goes on X and says whatever, and who cares about the press? That's a long way to go. But you know what I'm saying? It's like, I feel like right now, I don't know that I love the mission-driven stuff yet, because I feel like I feel that we can do a lot more on the Gen Z, work life, all of this stuff. I've done now so much research on like billionaires and millionaires who are like just in the last week, who are like out there, like the Kevin O'Leary's. Pretty much everybody's saying like work life is a myth. Like I think there's a way right now to like bring a lot of these folks in. I just don't know yet what to do with them. Like I sent an email to Kevin O'Leary, doesn't really have a CPA other than like maybe get on a call But I'm kind of thinking, you know, if we had a race right now, I could just be like bombarding everybody with like, you know, invest in this kid. But I guess I'm figuring out, okay, if we get this press, we put it in front of Mark Cuban, he agrees with most of what Emil says, but then what can we get out of Mark Cuban right now? Okay, Mark Cuban could do a podcast with him, but why would he? Like, why does he care? Like, what does Mark Cuban get out of it? So that's kind of like what I'm trying to figure out. And then let's do a couple more bits. Spikes and let's try and figure out how can we how can those spikes translate into social following because it's not that we didn't get 10,000 followers because we weren't doing we were doing something wrong on the social side I think it was just that what we were saying wasn't really popular and I think that most people that reacted were not going to follow him unless they would be I want to see this guy fail. [UNKNOWN_SPEAKER]: I could be completely wrong. [Michael Houck]: No, no, I think you're spot on, because we saw that with the viral posts that Jacob was talking about before, too. Like, we had this post get a million impressions, and the followers that it got got a lot of opinion. I think a lot of people wanted to comment on, you know, didn't necessarily inspire them to follow Emil. One thing we could do, and I can broach this with Emil later today, is we have this moment right now. Flash Fest probably isn't in a place to go out and raise $100 million right now, because it needs to continue to progress for the rest of the year. But maybe there’s a world where we reach out to some of these people, to Kevin O’Leary, the Mark Cubans, the whomevers, And just get them on board with like a small angel check right even if it’s like twenty five k or something like that we give up a little dilution in exchange for just a small amount of capital coming into the company but the main thing we get. Is the ongoing relationship and that way they have upside to they believe in a meal they believe in what he’s talking about. If they like the company you know it’s a it’s a tiny check for them. [Grigorij “8664 Grigorijrichters” Richters]: Yeah yeah I think something that’s good and you know one of the contacts I made with. For Emil when he was in Chicago, I mentioned him. He’s connected to like the Pritzkers and the Rockefellers. And that seems to be going quite well, this relationship. So, you know, like them, the Cuban, the Naveen Jain, if we can get like four or five of those, just to exactly point, give like 25K each or whatever, you know, and then start bringing them in. Because I haven’t cracked flash pass yet in terms of like, what can we do to sort of really talk about it, make it sexy and all of that kind of stuff. Because I feel like the government stuff is what I think right now is what we have. Like, why is the Ohio government, you know, putting in this money, but we’re sort of not supposed to talk about that too much. [Michael Houck]: So it’s kind of like, yeah, like it’s actually, it’s actually good for us to not talk about that. Right. Because the longer Mule is able to build this business without competition sort of coming in and realizing the opportunity, the more likely his growth rate, the faster his growth rate is going to go up, and the more likely he’ll be able to translate that into capital, which obviously benefits everybody here. So definitely think we don’t want to do that publicly, but that doesn’t mean we can’t talk about it sort of privately to these people who we are sort of getting their attention with these with these spikes. So again, I don’t think it makes to go for him to raise money right now, but small little angel checks just to get the right people on board could be actually a really smart thing to do. [Tatem Lindner]: So I’ll bring it up to him and we’ll see what he says. [UNKNOWN_SPEAKER]: Can I interject for a second? [Tatem Lindner]: Yeah, of course. You guys keep going back and forth. I don’t really have a lot of energy. Something that I feel like we’re we should maybe be doing more and integrating more is we’re talking like a lot about like these very harsh topics. And it’s great because it’s getting those spikes for us. But like these people, sure, they might like write a check for him, but like, will they take his phone call in the future? Maybe like it’s such a maybe at the moment. And I think a lot of it has to do with like, is he somebody that they would want to sit next to at a baseball No, like right now, it’s probably a definite no, because I think he’s coming across very harsh. So I think that’s something we should think about is like, how can we keep these very solid takes that are getting this traction, but couple it with like some charismatic side that doesn’t turn away other people or like make him seem to like, I don’t know, does that make sense? Am I explaining this correctly? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, I mean, if you look at the Fox News piece, right, the Fox business, yeah, it was kind of very, like, you know, like, it wasn’t friendly, right? It was very, kind of, like, very business, you know? Very, very one-dimensional. [Tatem Lindner]: And, like, when you’re looking at a character in a movie, you don’t want to just, like, go for that one-dimensional person. You want someone with layers. [Jacob Shipley]: And I think that we should start peeling back some layers Over time so that he goes from being this person who continuously pisses off the media To be a person that you’re like rooting for and almost this underdog way Yeah, one thing I think I don’t know if you’ve been in the notion at all But a lot of the content that we’ve slowly been dripping out I think some of it might actually be on his LinkedIn already is the stories of immigrating from Russia and like his you know His his incentive to learn English was his dad would buy him Lego sets and stuff like that That’s like very and of course like I’m not trying to be cliche, you know of like here’s what Legos taught me about b2b sales, but I am likes that like the business lessons of like Incentives and things like that. So I wonder if there’s some stuff around that There’s one that he had that I thought was really good. It’s a picture of him dressed up as a knight for Halloween and then it was like, you know the American culture and the culture of Celebration and how that wasn’t a thing in Russia and kind of how he views it So some stuff like that that I wonder if you can get him saying the same stuff on camera That if it might have that same kind of effect of like it’s hard to not root for him when you hear about His grandfather losing his business because of the Russian mob, you know That’s like his grandfather You know, like why is it him? [Tatem Lindner]: You know, you get what I mean? I almost feel like we’re selling the wrong person or we’re selling this background that he’s had for years But like what is so relevant in the past year that he’s done or that he thinks about etc That makes me feel like I really want to see this guy succeed, you know Well, that’s the whole that’s the whole AI job loss kind of give it a little change here and there kind of thing. [Grigorij “8664 Grigorijrichters” Richters]: And I think kind of Keanu Reeves style, he’s not really shouting about it from the rooftops, right? We’re sort of leaking that out. I think that could be one. [Tatem Lindner]: Are we slowly leaking that out in a way, like what is the, what is your thought there, Greg? I haven’t started it yet, right? [Grigorij “8664 Grigorijrichters” Richters]: I mean, I think once we get it started, I don’t know how, if we’ve made any progress with like some, I know that we were starting to look at some and posts and stuff. I mean, I would probably just keep it going a little bit in the background. And then eventually when we’re sort of like at an interesting place, I don’t know yet how I would leak it. Maybe, maybe not the first profile that we’re gonna get done on him, but maybe the second one, maybe it can be a note that’s like laying on the table, you know, like something kind of like, you know, just a bunch of like papers and like, oh, what’s this? Oh, just some checks I’ve been writing on, you know, like checks, but I don’t know, we kind of fade it out. But yeah, I mean, there’s going to be ways we can do it. It’s just, we haven’t started yet. But I, look, I agree with you Tatem. I, for my PR point of view, it’s not, um, right now I saw the job more as, as in like, get him noticed, right? Like get him noticed, get him out there, make him relevant. And then we can kind of like mold the image because There’s no point in having the most amazing image without any attention around it. So I think now, yeah, I do agree with you. [Michael Houck]: Gotcha. So a couple, sorry, my internet is really bad right now. So I’m like, every time I say something, it’s lagging. I like how, first of all, Tatem, you’re spot on. Do you think we need to make it about him? We want people to root for him. And they should, right? Like, there’s not a lot of people in his generation like him. We should be rooting for him. I like how this idea plays with Greg the Angler you were talking about earlier, which is… [Grigorij “8664 Grigorijrichters” Richters]: I can’t hear you. [Michael Houck]: I literally cannot hear you at all. [Grigorij “8664 Grigorijrichters” Richters]: I can’t hear you at all. You should really come to Spain. We have pretty good internet here. We’ve got a thing called Starlink. It’s like a little Spanish company. [UNKNOWN_SPEAKER]: Overall satellite fleet. [Grigorij “8664 Grigorijrichters” Richters]: I love it. [Grigorij “8664 Grigorijrichters” Richters]: Whenever I have friends in Silicon Valley talk to me, it’s like, oh, yeah, my internet. It’s dropping out. We’re literally, I don’t think we can hear you at all. Jacob and Tatem, if you guys want to say anything while Houck will figure it out. [Tatem Lindner]: Well, okay, while Houck is just dealing with that, I wanted, I have I can hear you guys. [Grigorij “8664 Grigorijrichters” Richters]: I can hear everything you guys are saying. Sounds better, I think. [UNKNOWN_SPEAKER]: Sounds better. [UNKNOWN_SPEAKER]: Wait, Houck, talk. [UNKNOWN_SPEAKER]: Yeah, OK. [Michael Houck]: I can hear everything you guys are saying. I can see your videos. I’m fucking hot spotting on my phone. Like, fuck this. Jesus Christ, what a morning already. OK, so let’s see. So what I was trying to say was that I like how this angle plays in with the don’t call me a child genius point, Greg, that you were making. Because I think that it just reinforces that right it’s like If we want people to empathize with a meal we can go forward with that angle as like a way for them to get behind It’s not just about the fact that oh, it’s annoying that people call me a trial genius, you know, whatever it’s like no don’t call me this because actually like I Care a lot about what I do and I want to do things better for my generation and all this stuff. I Sorry, can you guys hear me again? It’s like now everything is, I can’t even tell. [UNKNOWN_SPEAKER]: Okay, good, great. [Michael Houck]: What else was I gonna say? Oh yeah, okay, so another idea here that is sort of a little bit different, but that came up while, Greg, you were talking was this idea of being this Russian immigrant, right? And the work ethic that that is instilled. Like Emil himself has even mentioned that in conversations with us. He wants to emphasize that as one of the pieces of why his work ethic is what it is. And then he mentioned, I think it was yesterday, about how that caused some issues for Grigorij, I mean not for Grigorij, politically. [UNKNOWN_SPEAKER]: Sorry, Grigorij. [Michael Houck]: My Russian name has definitely Working really hard. [Michael Houck]: Yeah, kind of back and a lot of orange, but you were like, for 10 seconds you were like cuddle. [Grigorij “8664 Grigorijrichters” Richters]: Can you guys hear me? [UNKNOWN_SPEAKER]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, ish, kind of I don’t know. In and out. Maybe, Tatem, because you have to leave. I don’t know what the fuck I’m doing. [Michael Houck]: I don’t know. [UNKNOWN_SPEAKER]: It’s really hard to hear you. [Grigorij “8664 Grigorijrichters” Richters]: But maybe, Tatem, if you want to kind of go, because you’ve got only like a few minutes before you have to go. [Tatem Lindner]: OK. Real quick before I hop off, thought process I had is there’s this guy named Luke Hopkins, gone through like this really, I don’t know, trivial childhood, not trivial, whatever I’m trying to say, whatever, hard childhood. Anyway, he got like really big from this documentary that a supplement brand posted, it’s called VPN. He’s somebody that has like a really big following behind him because of how hard he works. And like how grateful he is for like things he’s gotten but like all he does is work out and like work hard towards everything he’s doing and he’s in college and he like posts all of this in real time with vlogs and everything. My thought process is like on the social side I’m questioning if we can kind of attack Emil’s stuff too with some vlogs of everyday things. Of necessarily like somebody coming in and writing about what he does every day like you were saying before Greg could we potentially have him just vlog what he’s doing to kind of show it because then it’s more nonchalant and then maybe somebody from there would be interested in reporting it to a new audience you know I mean that’s how the founder VPN built the whole company oh yeah I mean it’s But that’s how I built the whole company was through building it in public. [UNKNOWN_SPEAKER]: So I mean, yeah, that’s interesting. Yeah, it is. [Tatem Lindner]: But it makes you want to root for every single one of their athletes, like all of them. And they all like their documentaries have the same outline for the whole thing where it’s like, oh, this is a person and this is what they’re doing. And this is the really traumatic thing that they went through in like the most abrupt way. And then you follow them throughout their journey. Like in the first five minutes you’re like oh my gosh I really want to root for you um so like I’m just curious like is there something that we can unlock in a meal where it’s just that like one thing where you’re like wow I just really I really want to root for you and that’s just something that we can like kind of hit home not necessarily right now but like three months from now you know after we’ve gotten like enough traction off what we’re currently doing I don’t know just something if think about mull over. [Grigorij “8664 Grigorijrichters” Richters]: I don’t not really looking for something right now, but I mean, I like it and I don’t like it. [UNKNOWN_SPEAKER]: Yes. [Tatem Lindner]: No, never mind. [Grigorij “8664 Grigorijrichters” Richters]: You don’t believe on the channel. To the what? [UNKNOWN_SPEAKER]: Talk to what? [Grigorij “8664 Grigorijrichters” Richters]: Maybe just put it in the chat. Yes, I can do that. [Tatem Lindner]: I have to hop off here for my doctor’s appointment because I have to drive there and be there by 3, which is in like 11 minutes. Let me know if you guys need anything else from me in the chat. So sorry for hopping off early. [Grigorij “8664 Grigorijrichters” Richters]: I’ll talk to you later. I’ll go check my chat. Bye. I like the idea of doing the social content. I don’t know if I love the idea of him being overexposed in kind of like this personal channel. Because I think a lot of these personal channels, they work. To the Tim Ferriss’s even, when you kind of see them coming up from like nothing. So I think if Emil would have started this like in college, struggling with all of, you know, with getting like the credit and the loans and stuff like that, I think it would have been really powerful. But now, because we already have this perception of young tycoon and multimillionaire, I just don’t know if it’s good for his brand. If Jamie Dimon will look at him the same way, because again, we’re not building a B2C brand. See him struggle all the time. Like, what is he going to say the whole time? I work the whole day. He’s going to talk about work. So either that’s not going to be interesting. The interesting stuff is going to be like him having emotional breakdown and kind of him like, I don’t know, you know, like all this sort of drama. And I don’t know that we should expose any of that to the world. [Jacob Shipley]: I don’t know. Yeah, I agree. I mean, it’s hard because like the being effortlessly cool, right, is like, yeah, you’re not documenting This is what I had for lunch today, you know, but at the same time it’s like Yeah, I is there a way we can Yeah, I don’t know it is interesting balance. I don’t know. [Grigorij “8664 Grigorijrichters” Richters]: I don’t know the right answer Again, unless we unless we have them like meet with all these people like when he’s with navin jane multi-billionaire And he has like there’s a block there. That’s cool, right? Or if he’s with elon or sam or whatever but seems like that’s tricky, that’s going to be tricky. You know, Vivek, right, he’s got tennis with him on Saturday, like, you know, but I know that it’s kind of a difficult one again. So I think stuff like that would be cool because it’s like this really, this Swiss child genius kid who actually hangs out with all of these people, and he seems like the normal one because I follow his content, whatever, but I just don’t know if this sort of overexposure Um, you know, I don’t know. I don’t know. I don’t have the answer. [Michael Houck]: I don’t know if you’re able to hear this, but I agree. I agree with what you’re saying. I think because of the initial perception we’ve established, we’d sort of be, it would sort of come off as less authentic to go back to this place rather than try to move forward from where we are. [UNKNOWN_SPEAKER]: That’s my take. [UNKNOWN_SPEAKER]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: I think if we had like a prime or like a Netflix show or reality show or like Like a documentary like that would be awesome, right? Because it immediately because it’s Netflix it kind of puts you on like a different level Perception wise even if you’re like a struggle, you know Netflix Let him struggle, but let him struggle on Netflix or Amazon Prime or HBO, but not on YouTube with 15 followers You know or you know like because because that’s different right like it’s kind of like the Georgina stuff like whatever Like, all of these, like, celeb things, right? Like, that’s, I think, different. So I think that could be, like, a really, really good thing. But, yeah, I don’t know that we want to have a struggle. [Michael Houck]: I agree 100%. I can barely hear you guys, though. You’re picking up every, like, two seconds. But I agree with the point. Jesus Christ. I think we can. That’s fine. I can barely hear you now. So I’m not adding any value here. So I’m going to pop off. I’ll send a message to Emil sort of summarizing later. If you guys have anything to add to the base in the last few minutes, feel free to let me know, but yeah. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, of course. All right, cool. [Jacob Shipley]: The one thing I was thinking about too, I don’t, I agree with the more I think about it, I agree with what you’re saying on colossal. We don’t want to be coming off as like, for them to fail. Is there a way that we can write in a way that like, I think, not in these words, but like, I think Colossal will fail. Here’s why I hope I’m wrong. You know, if we’re like, we’re rooting for, and you could even end it with like, I’m rooting for you, cheering you on. I hope I’m wrong. I don’t know. Is there a way to like voice a contrarian take without coming off as a jerk, you know? [Grigorij “8664 Grigorijrichters” Richters]: See, interestingly, before this call, I was actually thinking the opposite. I was actually thinking, could we have them… I was thinking about the TikTok deal, sorry, just kind of jumping in a different direction. But you know, Kevin O’Leary, Mr. Beast, a bunch of people have tried to like pull money together to like buy, do a TikTok takeover in the US. And I was thinking, and kind of part of a strategy, right? Like once he’s done with Flash Pass or whatever happens is like to buy a public company. So I’m thinking like, could he rather than like kind of talk Could he orchestrate, even if he doesn’t right now have the money to buy TikTok, but could he orchestrate like a takeover of one of those companies, right? Or even if he’s not actually orchestrating it, like orchestrating it in the media that he is like, Oh, this is, this is such a, this company is looking really terrible on paper right now, but trust me, if somebody was, it’s like Michael Saylor talking about, uh, Bitcoin doing whatever, like a million or whatever, right? Like that kind of stuff. Maybe not want to be careful with the prediction stuff, but if there was something where he could rather than like talking about stuff that’s going to fail, like talk about stuff that’s like undervalued, you know, and then maybe just by him doing a piece of the Wall Street Journal about like this company, maybe Jamie Dimon and co will actually reach out and say, Hey, what’s this all about? [Jacob Shipley]: Like, Yeah, I like I love that idea. I love that. Well, I mean I don’t like the opposite effect from Benzinga, but like that’s the kind of article that like they would love to of like here’s you know 22 year old tycoon picks this stock or you know something along those lines could be kind of interesting Yeah, the stock thing Yeah, that’d be kind of cooler if we put him in a position where he now can kind of like protect predict certain things and they can actually come true, but it’s just always so hard. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, yeah, totally. [Grigorij “8664 Grigorijrichters” Richters]: You just don’t know what your parents are gonna do tomorrow, what he’s gonna eat for breakfast. Right. Anyhow, okay, that’s good. Anything else on like LinkedIn side that you’re kind of thinking that, I just keep thinking, is that something that we can kind of, I don’t know, like this water journal thing again was so tough to like transmit to followers. And if there’s maybe like a better way where we can do it kind of like almost social first, and then that piece becomes, you know, like kind of reverse it, flip it? [Jacob Shipley]: Yeah, it’s hard because I feel like a lot of the stuff on LinkedIn is kind of anti-workaholism, right? It’s very like, you know, it’s very promoting balance and benefit. Fits and culture. I’m trying to think of like what that angle could be. Mission obsessed maybe there might be something of like I wonder actually if there’s a how actually had he kind of went viral on social media years ago when he got laid off from it was either Uber or Airbnb but then he created like a document like a master guide to like of companies like hiring and like what roles they were hiring for to help people that were unemployed. And it went super viral and he got a ton of followers off that. I wonder if there’s something there. [Grigorij “8664 Grigorijrichters” Richters]: Is there a play of like helping people that are looking for a job that we can kind of lean into? [UNKNOWN_SPEAKER]: I like that angle. [Grigorij “8664 Grigorijrichters” Richters]: What’s that angle? So the angle is he, um, he, well, what if he do it the other way around so what if what if what if you find people that are willing to work really hard and you know like almost kind of like do uh you know like if you really want to work really hard you know you kind of you know like you’re you just want the job you want to kind of like do better for your family you know like all of that kind of stuff then he’s gonna find like kind of companies that we could do like you know like the companies that really reward hard work. [UNKNOWN_SPEAKER]: Yeah. [UNKNOWN_SPEAKER]: Yeah. [Jacob Shipley]: Right. [Grigorij “8664 Grigorijrichters” Richters]: So if it’s like, if it’s like, you know, here, like maybe with this profile, maybe there’s even an opportunity already to like, I wonder if there might be companies that are really like heavy on the sort of the, you know, you work hard, we play hard, like you work hard and you get bonus and stuff. I wonder if there’s even companies we could kind of like, I don’t know if partner up with, but like, Like, look, you know, we’ve got a moment here, you know, we’re sort of super aligned, you know, like let’s maybe do like something together, even if they’re like reposted or whatever, you know, like we do a list and they kind of like, yeah, we’re, you know, we’re proud to be associated with Emil or whatever. And yeah, if you work hard and whatever, there’s this thing, there’s this thing that Stephen Barflett does sometimes, which I kind of like, which is he’s like, I don’t care if you have a university degree or your age or whatever, as long as you like to work hard and kind of like, you know, I think it’s all about like if we want to optimize for, I don’t know if the meeting is going to kick us off here in a minute, but if we want to optimize for, you know, like for virality, it’s like, what’s the market? [Jacob Shipley]: Because like, if we’re, if we’re doing it for like, here are the people that are willing to work really hard. Well, that’s actually for, is that for the companies? Whereas if here are the companies that are hiring, like, I’m just trying to think like, what, what gives us the biggest potential? Is it? Yeah. What would serve the most amount of people would add the most value because that’s what’s going to make them share it, right? Like, what are they going to, what they’re going to want to send to their friend? [Grigorij “8664 Grigorijrichters” Richters]: Well, it depends what bubble, right? I mean, it’s kind of like if we, it’s interesting what Emil was saying about the first generation American. I mean, if we want to kind of hit those, then it’s like, what’s the American dream? I mean, it was like, you know, you work hard, um, you know, and you can, you know, and you can do well for your family and yourself, right? Like, but now it’s like, you work smart and you, You just automate everything. And it’s like, and you can do two days a week, and that’s kind of like the dream that is being sold now. But it is much more kind of aligned, I guess, with like the original American dream. And I like the idea of like bringing in this sort of like I’m, you know, first generation, whatever, and kind of like, you know, like, and that’s kind of like why it’s so ingrained in me, and then also kind of the culture I’m originally from I think it’s so important, la, la, to work hard And so, yeah, I mean, it’s almost like if we did a post that basically resonated those people, right, that are still believing in this, I work hard for my family, and eventually I’m, you know, going to do really well for myself. Maybe we can Yeah. [Jacob Shipley]: I like that where you’re just saying that go with that. I like that. So like the, the OG American dream almost, you know, like, uh, I’m here for the OG American dream of like, it’s not about optimizing for, to free up all your time. It’s like, I want to build something that I’m proud of and take pride, not don’t take, like, I’m not taking pride. And how little work I’m doing because of AI and taking pride in like what I’m because what I’m building is helping people. It’s not just like the fact that I work really hard. It’s that what I’m building is impacting these people. It’s making their lives better. Yeah, I don’t know if that phrase is good or not, but I like OG American Dream. I don’t know if you, yeah, I think that. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, I think that’s cool. I think that’s cool. And I think that that will resonate with certain people. It won’t resonate with the ones that, you know, want to buy a course and then make 50,000 a month by doing nothing. [Jacob Shipley]: But I think it’ll resonate with more people than the last. I mean, the last op-ed, I think was amazing. It got us in front of the right people. But I wonder if it would resonate more with more people, because it’s not, you know, you don’t need to sleep for three and three and a half hours. You know, this idea of I want to build something incredible. And the next, you know, like there was an era of like, you know, Ford, Chevrolet, General Motors, right of like American made, you know, and like that’s obviously But like, there’s still this like American dream of like, I want to build the next great, you know, thing. Right. Of like, so something we can be proud of collectively. Yeah. That’s great. [Grigorij “8664 Grigorijrichters” Richters]: So if you want to pitch that to him, maybe for some LinkedIn content and I can try and get a riff on that. It’s almost like the, this is what I really wanted to say. Right. It’s kind of like the, um, the, um, Um, you know, like I just want the, I came here for the, for the American dream, you know, like, like, I, you know, I’m, you know, like, and then it’s, it could kind of go into like, you know, I feel like, you know, a lot of people misunderstood my, my vision. It’s really, you know, like the original and can talk a little bit about his history of it and that, you know, it’s important that, you know, like, um, be this sort of work ethic, but it’s not really about the sleeping piece and all of that. It’s more about, I want to build something that I’m proud of that’s going to last for generations. That sort of thing. [Jacob Shipley]: I think that can resonate really well. [Jacob Shipley]: I agree. Do we start with social or do we start with PR? [Grigorij “8664 Grigorijrichters” Richters]: It’s sort of social. Do a do a post let’s see I mean I wonder if we can do a post where instead of just posting it if we could find a couple of people that that have big following that resonate with that if we could almost ask them if I don’t know you know like hey we’ll tag you can you repost it but if they’re just kind of a way that we can um that we can um Maybe we can have a conversation with somebody, like, you know, who, so like, not being Jay, he doesn’t, I mean, he’s got a, he’s got like a couple hundred thousand followers, but it’s not like millions. I think there’s some, there’s sort of like a Kevin O’Leary’s. Now I’m just sort of thinking of, do we just put it out there in the post? Or do we like put it out there with certain people that will kind of repost it because we’ve talked to them? We do both. We start with this one post, see how it does, and then we do kind of like another post where we maybe have a conversation with somebody who’s successfully gone through that and kind of can give us the blueprint. [Jacob Shipley]: Do you have any contact to Naval? [UNKNOWN_SPEAKER]: To who? [Jacob Shipley]: Naval Rabiknot. I don’t know how to say his last name. [Jacob Shipley]: I think that’s right. [UNKNOWN_SPEAKER]: N-A-V-A-L. [UNKNOWN_SPEAKER]: N-A-V-E-L. [Grigorij “8664 Grigorijrichters” Richters]: A-L. N-A-V-A-L. And then Naval what? [UNKNOWN_SPEAKER]: Naval Road? [Grigorij “8664 Grigorijrichters” Richters]: Uh, it’s last name is R-A-V-I-K-N-A-T. [UNKNOWN_SPEAKER]: Oh. [Grigorij “8664 Grigorijrichters” Richters]: I already guessed that one. Does he have a huge following? Yeah. Interesting. No, I don’t have any… He was the first person I thought about this, like somebody… [Jacob Shipley]: He’s got 35,000 followers, no? [Grigorij “8664 Grigorijrichters” Richters]: What does he have on Twitter, though? [Jacob Shipley]: Oh, okay, maybe. [Grigorij “8664 Grigorijrichters” Richters]: I was going to say, you’re bigger than him. Should I have a conversation with Jacob? He has 2.8 million on Twitter. [UNKNOWN_SPEAKER]: Oh, okay. [Grigorij “8664 Grigorijrichters” Richters]: Yeah. Sure. He’s got 45,000. Okay. That’s cool. That’s cool. Yeah. Yeah. I mean, sure. Yeah. I mean, you know, we could do a list and then just, but I don’t have a need with it. We could do a list, but I mean, Look, Daveen Jain, I mean, just because, you know, he already has that set up. I mean, how many followers does he have on LinkedIn? I mean, Jain has 111,000 on LinkedIn. That’s not nothing, right? That’s pretty, he just doesn’t get great engagement. You got a hundred thousand followers and you get 40, well, three 160. Yeah, it’s not great. Even the waterfowl stuff gets a lot of 60 reactions. I don’t know. [UNKNOWN_SPEAKER]: Okay. [Grigorij “8664 Grigorijrichters” Richters]: We can, we can feed it up. Yeah. [Jacob Shipley]: I’ll talk with Emil and I’ll, uh, I’ll draft something up this week. [UNKNOWN_SPEAKER]: Awesome. [Grigorij “8664 Grigorijrichters” Richters]: Well, awesome. You have a good one. And, uh, yeah, just keep posting anything. Sounds good, man. [UNKNOWN_SPEAKER]: Talk soon. Thanks. [UNKNOWN_SPEAKER]: Bye.