- Duration: 42 min
- Platform: meet
- Source: Read.ai 01K3H5WNQBA9ZC8C6A1V06R894 (https://app.read.ai/analytics/meetings/01K3H5WNQBA9ZC8C6A1V06R894)
Transcript
[Emil Barr]: Yeah, you know, I’d much prefer to be an actual tycoon than we would all be, you know, as opposed to one in the media, but I’ll take it, you know? It becomes a self-fulfilling prophecy, right? Exactly. [Grigorij “8664 Grigorijrichters” Richters]: Does anybody know if Jacob was going to join? I’m not sure. I don’t know. [Emil Barr]: I told him that I was DMing him, and I said, let’s talk more at our meeting this afternoon. But I don’t know if he has a work conflict, so maybe let’s just start without him. On here and we can just fill him in afterwards Two kind of quick ideas I want to run by but I mean if you want to and if you want to start It’s your meeting so I think it would be good I agree. Oh perfect. What’s up, Jacob? I do think it’d be good to just like yeah not to derail tomorrow’s meeting just to like create a PR go forward like how do we want to handle the 15 articles that we now have? Have you know in the cooker as well as like what do we want to do the next two weeks specifically about this so no you’re meeting Greg but I do think it’s a good idea because otherwise all of tomorrow would just be talking about this article and kind of the news flurry so I’m glad we could hop on a quick call and just like figure out what the strategy is to deal with this but yeah otherwise kind of why don’t you kick us off and then we can you know go from there. [Grigorij “8664 Grigorijrichters” Richters]: Thanks, so yeah we had around 42 pieces from this and I think Seven languages we had like China and Korea German Italian Spanish so pretty cool the I don’t know that we can do that much more with sort of Repitching this one. We pitched quite heavily last week and maybe we got the fortune and the ink ones and a few more out but You know as you said in the end, I mean it would have been nice if they would have reached out but These are general news kind of breaking news reporters and they generally just kind of fix something up, put their own spin on it. At least we’ve got the coverage. Now I’m thinking kind of like, what’s next? Like, how do we top this? One idea that kind of sprung to mind today was, and I’ve done this really successfully in the past, do an open letter. Kind of an open letter to like the Gen Z, you know, like this whole like four day a week work life balance, kind of putting that on its head, getting a bunch of people like the Kevin or the Jensen, the Jensen’s who are sort of on your side of this to sort of, you know, co-sign it, I guess, and then placing it in something like the Washington Post and New York Times. There is a chance, I’m still waiting for a call back from somebody at the Wall Street Journal that maybe we can get another piece done just reacting to the pieces that they printed about the piece, kind of your reaction to their reactions. But I don’t know that that’s going to give us, you know, much because I think people are kind of like, cool, but now it’s kind of like, what, what do we do next? The other thing is, and that’s kind of where I need the social team to help as well. And, you know, kind of strategy is influencers, right? If we can identify three or four big, heavy hitting influencers, have a debate with them, whether they’re pro or against, and then maybe turning that into like an entrepreneur but maybe lifting now the conversation really to socials. Any thoughts? [Emil Barr]: So I asked social team to find like just like reach out to 50 people because I do like the idea of like a debate you know because I think that’ll be good clips for us you know if it’s someone like super pro work life or like super left-leaning so I think it’s like a quantity thing and then we’ll just pick the best one so hopefully we get someone with like a million followers to reply and engage with us but there’s a chance that we might only get something like seven 70,000 followers, but I think it’s better than nothing. I do like this idea of like an open forum though, or like, you know, discussing contrarian points of view for social content. I think the other thing is like, Greg, what I wanted your perspective on is there’s too many articles between Fox and all the radio hits and then the 15 articles for us to react to all of them with a post. I almost think it looks like a little bit too like, I don’t know, like self-effacing if we’re like pushing out like 15 different articles from like These are all respected names, like Ink and Fortune and stuff like that. So Jacob sent me this long list, and it was good copy, Jacob. But first of all, I wanted to get your perspective, Greg, on how should we handle that. And then second of all, does it make sense to argue with some of the stuff they’ve written in ink? Or is that not classy, because we’re trying to build relationships with these journalists? Because Jacob had a good post that was like, yeah, here’s my reaction to this person saying we’re wrong about everything. [Michael Houck]: two questions one your perspective on just so like Jacob has an immediate move forward on socials I I talk why don’t you comment first because you were sort of nodding I was just agreeing with Emil that um if we’re reacting to all of these it seems like we’re trying it seems like we’re trying to make fetch happen basically if we’re if we’re commenting on all of them so Yeah, that was my point. [Grigorij “8664 Grigorijrichters” Richters]: I fully agree. I fully agree. We shouldn’t. We’re kind of too cool for that. We’re kind of, yeah, you know. A couple, right? I think a couple. I don’t think we should be arguing unless we feel like it kind of adds something. I think the debate, I mean, we had a great week with this last week, but I think now it’s becoming time to kind of move on to make this something more Rather than just a bunch of comments on LinkedIn, either we have some influencers and we’re debating with them because they have millions of followers. I was even thinking of a work-life summit in New York, get a studio, get the 10 biggest influencers of either side, film the whole thing and just make this a really cool showdown of arguments with a ton of content. Imagine everybody had a minimum of 2 million followers and we had 20 million followers in the room or live, you know, kind of like the work life Gen Z summit in December in New York City. That’d be kind of fun, hosted, you know, moderated by you, whatever. Then, yeah. And then the other thing is, I think, I don’t know if Tatum, if you mentioned this, somebody mentioned this a few weeks ago about doing the social army. Maybe this is like an opportunity where we can have like people, you know, that kind of like put this on Reddit and stuff and that kind of, it’s not you, but that still kind of like lives on because other people are now debating it. Yeah, but I don’t think you should be commenting on every single piece. [Emil Barr]: Yeah. Okay then, Jacob, it was really good copy, but let’s not do like this. [Jacob Shipley]: Yeah, no, I agree. I think the mindset there was, the formula was kind of simple, but I’m sure you Read throughout all of them that it was like, respectfully disagree, and then thank them for their take, respectfully disagree. I certainly don’t think we should do all of them. It was just, if you wanted to pull a trigger for any of them, I wanted to have it ready. But yeah, we don’t have to, no need to use all of them. [Emil Barr]: I don’t think, yeah. So let’s not do that at all. And I think that like for the Fox News clip, same thing. I don’t think we need to do like the whole, was great being on Fox Business this morning. Thank you. Like, you know, back to like this, like whatever, like cool show not tell. I think just like take a quote from Fox Business. Like they asked me about Mamdani and like the election, you know, like, and just like, in that first sentence and then have a quote. Tatum, did you make actual clips from the hit? I think posting those clips are good because it’s just like, oh, I was on Fox and whatever. And that stuff we can even repost six months from now or whatever, if it performs well. But I think let’s just for now focus then on X for clipping up videos, short video content that gives us authority because it shows that we’re not on these big news stations, but not making a big event out of it necessarily. [Jacob Shipley]: Do you want to do the Fox News clip on LinkedIn as well or just Twitter? No, I think just Twitter. I think for LinkedIn, it’d be good to maybe do something totally different even. [Emil Barr]: Like what if we did like a thing on like this is what Flash Pass is, like whatever, like this is what, or like that reintroduce yourself post you talked about doing with the dog. I like that one. Like, I think that would be fun, but now, I agree, like, that’s why I wanted everyone on here, like, I wanted Greg’s perspective, but my take was, like, let’s let people keep pushing articles about this, and let’s get good video content. We can clip on socials about this, but I think for, like, short-form copy, it’s probably run its course, and I think if we keep posting essays about this, like, it’s just gonna seem like this is the first bit of press coverage we’ve had versus, like, oh, we get covered in all these articles all the time, and, like, Emil’s just talked about often, you know? [Michael Houck]: Sorry, go ahead, your turn now. The inherent tension here will always be we want the publications to like that we are willing to push and be excited about being on them and sort of elevating them in that way and forming good relationships there with our own perspective with our audience, which is, you know, we don’t want to seem like we care about this at all. We want this to be an output of the natural things that we do, natural things we believe, and we want it to be sprezzatura in that way. So that’s the intention. We want to build good relationships with these folks, but with our audience, we want to seem like we don’t necessarily care about them. [Emil Barr]: Yeah, but a lot of these folks are criticizing us, or like, you know, like the fortune, the ink, it was like, uh, paid, whatever. [Michael Houck]: If they’re criticizing us or if they’re loving us, it doesn’t really matter. All we need is the airtime to get on, to get the clips and things like that, right? So it’s like, regardless of the tone that are taking, they are the gatekeepers to this side of things. And so if we want that side of things to be part of our mix, which we do, then we have to engage in some way. But we have to, again, to our audience, show that we don’t actually care about it. [UNKNOWN_SPEAKER]: Yeah. [Emil Barr]: I think let’s just do video clips for now. I don’t think that like, you know, because also they haven’t been crushing it. When we reposted the articles, it’s been the video clips are doing better. So I think like, let’s just keep anything TV. I think it makes sense to clip Jacob. Cause it’s like, Oh, who is this guy? It’s just like, it’s a compelling quote. And then you watch the clip. Like, that’s interesting. I think everything else, like, let’s just, maybe it’s run its course. Let’s talk about something else. And then until we have another big social moment, which, you know, Tatum can focus on organizing by just getting an influencer. Like let’s make the next time we talk about this work, like balance thing. Hey, I’m debating Victoria, whoever her name is like Hammett, who has like, you know, 6 million followers, like, you know, whatever on like TikTok about like work-life balance or like capitalism versus socialism, like that could almost be like a fun like next announcement as opposed to just like, hey, you know, this publication picked us up, this publication picked us up, this publication picked us up. [Grigorij “8664 Grigorijrichters” Richters]: So, so what is the next good topic? I mean, it’s kind of like, how do we top this? Yeah. Okay. [Emil Barr]: So tactically, we’re all aligned though. So Jacob just clips, video clips. And then I think like, even like, let’s cut the, Hey, thank you. I think Fox and friends was good. Cause we want them to book us back. But I think for Fox business, we can just do clips. We don’t even need to post the full segment. We’ll make a thank you or anything like, or CTA. [Jacob Shipley]: I think just clips are fine. [Jacob Shipley]: Agreed. I’ll get those out. And then yeah, for, it’s kind of late in the day today, tomorrow I’ll do the reintroduction post on LinkedIn. [Emil Barr]: If that sounds good to you. [Emil Barr]: I will say my one pushback there is my top-performing content has always been at 3 p.m. Before we started posting in the mornings because I think like that so if you want to push to tomorrow we can but like I don’t I won’t be like I think it’ll do just as well this afternoon okay I’ll post that today dude cool okay so yeah Greg to answer your question how do we top this well you’re the pure virtuoso that got us in Wall Street Journal so you know How did we cop this? [Grigorij “8664 Grigorijrichters” Richters]: Well, I guess the question is like, what are we doing now with the brand? Like, if you chat GPT, you know, like, what is Emil Barr known for? It’s like creating a controversy about this, right? So we have a very kind of right-leaning, definitely a right-leaning kind of positive response, right? Do we, yeah, do we go with something like an open letter, get a bunch of celebrities and kind of like, you know, do we sort of double down on this and maybe not work but kind of Gen Z in general, or do we kind of pivot to something completely different? I guess this is more of a, how do you right now, after literally this being a week, Emil, feel about it? Like you just said, next time we talk about this, we do it with an influencer, but [Michael Houck]: Yeah, I think, Greg, what you’re getting at is basically, do we want to push this further and keep doing this topic in like different ways? Bigger ways, more ways, or do we want to take another shot on goal with another sort of controversial opinion and therefore have two pillars to go off of going forward? And I don’t think they’re mutually exclusive, but they probably are mutually exclusive over like the next one to two weeks, right? So it’s like, what do we prioritize next? [Grigorij “8664 Grigorijrichters” Richters]: Well, I would say, I would say just before we kind of, I would say it sounds like, you know, the not doing work-life makes sense, but I would also want to say that we’ve kind of created a debate. There is a way that we can kind of keep it alive longer and maybe get into a place like the New York Times right now, because, you know, especially if we can kind of push it a little bit more back into the center. But then, of course, you know, and then trying a completely different topic might be a little bit harder just because, you know, we sort of built this momentum right now. We could try two shots at goal. I just wouldn’t, I mean, we’ve got these columns going. I sent you a email, I sent you the observer thing. I think we should get that out because they’re waiting for it. I don’t know that I would say we should focus too much on the Forbes entrepreneur right now, so much to maybe with, because we’ve got that meeting with Naveen Jain, but maybe we should try and just hit a few more shot on goal. [Emil Barr]: So we are B2B, right? We’re not B2C. The goal at the end of the day here, like the way we all get paid is exclusively based on how big of a check can we raise from investors and the rest of the stuff is just window dressing, right? So I guess I think the framework through what we should look at this is like, what would Masa want to see next? Like, let’s see, he’s Read Wall Street Journal and he like Read this briefly, whatever, like what’s the next piece of content he wants to see? Or like this probably got in front of Jamie Like, you know, he’s been polarizing about work-life balance. Like, what would Jamie Dimon want to see next? And how do we get them closer to wanting to take a meeting with a meal, you know, or like back in a meal-backed company? So I think that’s the, I know that that’s not helpful because I wish I had a plan, Greg, and I was like, this is exactly what we’re going to say. But I do think that’s the lens that we should look through. It is less like, what’s the, you know, going to get even like the most followers. But like, if we’re a Masa or a Jamie Dimon, like those are, you know, like the Crown Prince of Saudi Arabia now running their PIF, like what do we say next that gets them interested in a meal bar? [Michael Houck]: Yeah, I think that’s a good. [Grigorij “8664 Grigorijrichters” Richters]: I was just going to say one thing to throw into this is we’ve got international coverage and I was actually thinking today about maybe focusing on some Middle Eastern press. [Michael Houck]: You know, we could kind of give this a further life in sort of some big key international media like the Guardian BBC Arab news, you know, etc if we wanted to but yeah, I Think what a meal saying and I agree with this is that the actual like Where we’re showing up like yes, we want to get into the New York Times Yes, we want to get in front of the places these people where yes We want to build a big following on social but our North Star is just again optimizing for these very small number of people and getting them confident de-risking to them, right? So it’s more about what we say than, I mean, if we’re confident we can get into wherever we want to say it, then it’s mostly about what do we say? And do we go further down this road of problems with Gen Z and why they’re remaining mediocre or why they’re not set up for success? Do we go further into a work-life balance debate, which is a separate thing? Do we come back with something totally different that would appeal to those same people? I don’t know if we’re going to get the answer to that on this call, candidly, but I do think that that’s the right framing to think about more of what we say than where we’re going next. [Grigorij “8664 Grigorijrichters” Richters]: Sorry, I wasn’t clear. That’s why I was saying Arabian business because you mentioned PIF and that’s what they Read. So I was just kind of thinking we take that debate really into their home publications. But yeah, I get the point. Okay. So maybe we should look at what is Jamie Dimon reading, looking at on socials, or if we have four profiles, what are these targets right now talking about? Sorry, I just couldn’t stand to cut Havok off again. [Jacob Shipley]: We’ve done that like four times. I wonder if the play is the kind of the North Star that like, one of them, I guess, has been like this, where Flash Pass is here to fight the looming AI-induced unemployment crisis. Like, have we hit that in a really big way? I know I’ve kind of been, you know, keep alluding to that on LinkedIn, but I wonder, like, are there any big claims we can make that would draw, maybe not the same level of attention, but draw a large amount of attention? [Michael Houck]: Right, so I think if we do that, we shouldn’t make it about flash pests. Like, yes, we can mention flash pests as like, hey, this is why I’m talking about this, but it has to be about a meal first and foremost. Like, Jamie Dimon in interviews, he’s frequently right now talking about like, he has like a pessimistic economic outlook for the US right now, partially related to like tariffs and trade policy, but also just more broadly than that too. And so, you know, my gut says that there’s some, if he’s our framework, if Jamie Dimon is our framework, there’s probably something about how, you know, I’m a mill bar, I’m the guy who made this big piece about Gen Z being mediocre and not working hard enough. And here’s the consequences of that. Jamie Dimon, I believe in these consequences because they’re aligned to what I’m thinking about. I’m going to be more excited about Emil knowing that not only is he identifying this problem with Gen Z, but he’s also seeing the second and third order effects that are going to happen 10, 20 years down the line. [Emil Barr]: Here’s the, this is what I’ll say. I do think, Greg, a new op-ed, like, let’s use this momentum. If we have media willing to engage with us, another op-ed, an open letter, whatever the format is that you recommend. Like, I’m down to do anything. I’m down to create an in-person event. Like, I do think we should capitalize on this momentum. Agreed. Why this piece was brilliant and why this was a big win for us was twofold. It was something where if Jamie Dimon Read it or Masa Read it or any of the investors were trying to target Reddit, They’re like fuck yeah I totally agree with this like you know like that was there like I had people that I haven’t talked to that I’ve been trying to get on their calendar for like years text me personally and be like oh I just Read this like let’s catch up sometime like you’re totally right and it also ignited this huge cultural debate that got it a ton of attention and like build a ton of credibility so whatever we do next has to be in the overlap of things that like a Jamie Dimon or a Masa would be like yes like this guy gets it he’s different from the children, you know, like he’s not like a lazy Gen Z-er, like this guy, you know, is like someone I want to fund. But also be polarizing enough that we can get a ton of comments and clicks and like whatever. Does that make sense? Absolutely. [Grigorij “8664 Grigorijrichters” Richters]: I was actually just thinking about something, Houck, you’ve got the in there, I’ve got the in with them as well, but I think you’re better. What about the A16Z podcast? Um, I mean, that could be a really interesting platform for this. Actually. I was just thinking, I was, I was the Perkins Klein that has a podcast. It’s not, you know, the A16Z, if we can get a meal on that, that’s a really hot one and kind of listened to by everybody in the space. I mean, in the VC world. Yeah, I can, I can reach it. [Michael Houck]: I can reach out to Steph who runs it for them and, uh, and see if she’s down. I mean, this stuff is totally ideologically aligned with Mark and Ben. So, uh, I’m sure she’ll be happy. They’d be interested. [Grigorij “8664 Grigorijrichters” Richters]: So that could be a good one, yeah. And then we can have that, but yeah, I’ll think about some topic. [Emil Barr]: I know there’s not a clear playbook here, but if we were running for government, the next thing we would do is we would go on every local news station and talk about this. And then we would reach out and we would do a few podcasts with big conservative influencers. And then like whatever, like there is a template here. What is that equivalent for raising a lot of money? And like maybe how you can actually speak to this too, because you’ve been around startups. Like, we have, how do we lay the groundwork? We have our breakout moment or whatever, but how do we lay the groundwork so that, you know, a Jamie Dimon takes a meeting about writing a check, you know, SoftBank, like Masa, like whatever, like wants to meet and write a check. Like, what are the cyclical steps we have to follow? I think that’s what we have to think about, not just like, how do we get more attention? It would obviously be great if it’s equally polarizing, you know, and gets like a lot of feedback, but like, let’s just remember who our end, audience member is. [Michael Houck]: Yeah. And I mean, you know, these folks, if we’re talking, if we’re using like the, the masses and the Mark Andreessen’s and the Jamie diamonds, like if that’s our triumvirate, right. Um, you know, they’re seeing interesting stuff every single day. So yes, this is going to resonate. And yes, they might remember a meal’s name when he comes up in the future or if he gets in touch from somebody, but maybe they won’t. And they’re definitely not going to remember him in like a objective way. Like a month or two from now, because I just had so many different things happen every single day. If the goal is, again, to raise that money, what we need is spikes beforehand, just more shots on goal to get in front of them like this. And then when we are ready to actually go out and do the next raise, and Emil, that’s dependent on Flash Pass’s timing, your timing. So you need to give us some visibility on that when it comes up. But in the lead up to that, like the month or a couple of weeks before that, that’s where we really need to hit as hard possible and just FOMO our way up as much as possible. Because taking a dinner or taking a lunch or taking a coffee before that’s probably unrealistic. I mean, that’s not where we want to spend that capital. We want to spend that capital when we have the ask to make. And so that’s what I would say. [Grigorij “8664 Grigorijrichters” Richters]: Just spikes until then is probably the way to go. 100%. And I was even thinking, I have a producer at Jimmy Kimmel, but I was thinking we should do some. That would be really cool. I know it’s kind of B2C, but it does resonate, I think, if we get you on one of the late nights. Yeah, so I fully agree with Houck. I think that makes total sense. I think getting him on A16Z and a couple of other big VC podcasts would be cool. And maybe, again, maybe we don’t do it next week, but maybe we do it a little bit further down the line. The problem of doing all this local stuff is, obviously, if you’re running for something, One of my clients is about to announce running in Massachusetts next year. I think it’s kind of lost for us because it’s not really going to help us unless we have like a product and we kind of bring people to that. But let me come up with a couple of topics that are sort of similar along these lines. And let’s see if we can do two or three shots and kind of hit one. [Michael Houck]: And Emil from my side, I can reach out to Andreessen. I can also put together a list of a couple other like startup world, startup first media options that could be good fits. And Greg would want your opinion on those as well. But yeah, I actually agree because if we’ve gotten this sort of mainstream press credibility through Wall Street Journal and these other opportunities that we’ve had over the last week, then let’s kind of go to the other end of the pendulum and say, okay, in these more niche startup focus things where these investors are reading it and are listening to it, it’s in their orbit. That’s the next place we should go. I agree. [Grigorij “8664 Grigorijrichters” Richters]: And then, sorry, I just forgot, I wanted to mention this. So I’ve got a couple of journalists now, and I’ve profiled that are followed by all the kind of like Elon’s and sort of like, you know, the, I guess the Jamie diamonds as well. And there’s a couple of really good like, you know, profile piece writers that do like in-depth pieces. And so, you know, if we could kind of like manufacture like three days with me or not that there’ll be 24 hours, like watching you sleep, although that’s happened in the past, that could be like also really good, you know, kind of an in-depth, like who is that person behind the claims and whatnot, you know, like, is he for real? That sort of thing could be interesting. Yeah. Like a Bloomberg, you know. [Emil Barr]: continue railing against work-life balance, cause I believe in it. And ultimately one of our three pillars is that, you know, whatever Emil doesn’t sleep, you know, like he does crazy things to like work all the time. Like he, you know, someone else does his grocery shopping and stuff like that. Like I’m okay. Continuing to push that content. Um, I just think that, yeah, like I want to make sure that we’re not just going after smaller and smaller publications and talking to anyone that’s willing to hear the story. I wanted to feel like a crescendo where it’s like, you know, I understand that it’s hard to talk. We probably can’t talk Wall Street Journal in terms of viewership with the next piece we put out. But then how do we make it something that’s going to get a JV Diamond nodding their head and being like, oh, I want to talk to this guy? [Michael Houck]: Yeah. And we want to establish that you have breadth as well. You have the access to show up in the Wall Street Journal. The next place someone sees you is on the Andreessen podcast. The next place they see you is going viral on TikTok. We want it to seem like you sort understand all these surface areas and are showing up wherever they look from time to time. [Emil Barr]: Yeah, and just like, let’s remember our pillars, right, which is workaholic is pillar number one, you know, whiz kid, like even people were saying, like, I don’t think Emil is a child genius, you know, like in a lot of like the op-eds in the Wall Street Journal, how do we make them think I am a child genius? Like, it could be like, this is like, this only works for him because he has some for natural aptitude towards business, but how do we develop that pillar of whatever? And Greg, that’s probably a big thing for you to wrestle with. And then the third pillar is crazy mission obsessed. But we want to create this idea that anything we touch automatically turns into gold just by virtue of your involvement. Vivek talked about that. He’s like, it was great. He’s like, because I was so young and we had two or three businesses, that are just like involved in that like, he’s like, I was able to raise $2 billion just off of that like general proximity factor. [Grigorij “8664 Grigorijrichters” Richters]: It’s a win-win opportunity now that you’ve got this sort of, you know, this, these heavy platforms behind you to do like a quick kind of a back something. I wouldn’t use it for the entrepreneur piece, but if there was a big platform, cause I was thinking of Ezra Klein actually, cause I’ve got a good contact and he’s very much on the other side of all of this, but were you fascinated to have you on the Ezra Clancho. And I was thinking, is there something where we can leverage sort of Vivek where it’s a win-win with him running? Because we kind of, I know he can get on these national stages, but you know, like something different and it’s also win for us? [Emil Barr]: Maybe. I will say that, you know, his entire political career started falling apart when he accused Americans of not working hard enough. So like, I do suspect he might be a little sensitive on this topic. Not to say that he doesn’t privately agree with it, but you know, kind of the beginning of the end was when he basically went into a romance that was like American, you know, like schools make kids lazy and like, you know, like that’s why all these immigrants are winning. And then everyone was like, you’re anti, you know, you’re not a real Republican if you want immigrants. And they like expelled him for a few months from the party. So that’s the only thing I kind of like caution. And then Tatum, did you have anything to add? You’ve been quiet. Entire call when we didn’t talk over you. [Tatem Lindner]: Sorry I’m actually like really sick right now guys so I’m low energy but I do think on my perspective like from my perspective that this needs to also build almost a parasocial relationship with the people you’re targeting like if they could go back in time and be 22 years old again and make everything turn into gold like what are the things that they wish that they could change or redo and can you do that So they’re envisioning it for themselves. And they’re like, this is a kid I can get behind because this is somebody like, this is what I want to do. And I can’t do it because I’m no longer 22, but just my two friends. [Emil Barr]: No, that is good. [UNKNOWN_SPEAKER]: Yeah. [Emil Barr]: Like if you had a super power of like any business, you touch me money. Yeah. [Tatem Lindner]: Yeah. [Tatem Lindner]: And like they’re already successful, so they can like look back on things and see what they’ve done wrong. [Grigorij “8664 Grigorijrichters” Richters]: And maybe we can even find that in Interviews and pool what they would have changed and just you’re changing this you’re doing everything that they’re you know saying that they wish they would have done but Yeah, well, that would be great if we had like a conversation with you and like a Kevin O’Leary or you know Jamie Dimon or somebody like that Like a live LinkedIn or whatever Talking about kind of like what would they give held at Gen Z’s the 22 year olds? What would he do she do, right? Differently like that could definitely be something like I’m sure we can get somebody of that caliber to like get on something the question would be what’s the what’s the platform is it one of our own socials or is it you know kind of a third party platform. [Tatem Lindner]: I actually almost feel that it should be so nonchalant like in the background that we know this about these people they don’t realize that we’re targeting them subconsciously but we’re implementing all of the things that they like wish in business part, like actually in business, they would have done differently to grow more quickly. And now you’re embodying all of the attitudes that they wish they had back then. Yeah. And this, this comes through in all channels. [Michael Houck]: It comes through in, in, um, like in, in PR through exactly what you’re saying. Like Emil’s talking about and embodying the topics that we know that they care about or want for Gen Z. It comes through in social with like, we find an interview clip of Jamie Dimon talking about what he, if you could go back in time, what he would have done at 22. And then we like harsh cut to Emil, like actually doing that thing, right? Yeah, exactly. [Emil Barr]: So yeah, so Greg, all we have to come up with is an article that’s going to get as many views that Jamie Dimon will Read and agree with. That’s going to make me seem like a child prodigy and that’s going to create a parasocial relationship. Easy work. Well, I’m going to throw one more. [Grigorij “8664 Grigorijrichters” Richters]: I know we’re running out of time, but I’m going to pursue a stupid idea, which is I was thinking maybe I can get a production company interested on the base of the W on the Wall Street Journal piece to do like a documentary or something for Netflix. I mean, you never know, right? Like somebody like get a bunch of Gen Z founders and on both sides Amir is sort of like the lead here. You never know, because that’s what happens a lot, right? You get an article, you get inspired, and then you kind of do a whole piece, like a Netflix documentary on somebody. Again, it’s like half an hour work. Yeah. [Emil Barr]: I think, as I said, let’s keep thinking, but I think the short answer is, I don’t think we can top this, but how do we make our next piece the media relevant to the Jamie Dimonds of the world. Obviously, happy to top it. I’m happy to keep leading the work-life balance, but let’s say no to small press and refocus on, yeah, if a big publication wants to sit down and talk about this, we can keep talking about it. And then from a social standpoint, maybe let’s just use video clips from Fox and B-roll of cool things happening. But I think we can stop with the sharing the articles and that, because otherwise it’ll seem like we’re milking it for a little bit too long. [Michael Houck]: I would agree with that, all except for the piece about doing no small press. I think I agree, in principle, we shouldn’t be doing small press now. We should be focusing on bigger pieces with this. But the exception is the sort of startup world stuff. I do think we want at least one or two. [Emil Barr]: Yeah, that’s fine. I think more like radio and if we keep getting smaller and smaller, I feel like we’re moving down the thought path. The business than Columbus. So like, let’s just yeah. [Michael Houck]: Yeah, that’s on our radar right now. And it’s not so I think that’s fine. Okay, I think one one thing that we’ve we’ve done on this call, and also just in the chat over the past couple days, like there’s a ton of like, practical ideas and things that we’re talking about that we could do. I’m going to pull that together into just like a doc so that we can give like more explicit like yes, prioritize no prioritize like above and below the hotline, so to speak. And then I think let’s also just take the framing from this call that we’ve been talking about around these people, again, the Northern Earth Star, and also the pillars, and come back with some ideas for tomorrow about Next Direction. [Michael Houck]: OK, great. [Michael Houck]: Thanks, guys. Thanks, everyone. See you guys.