- Duration: 66 min
- Platform: meet
- Source: Read.ai 01K2J5RAA45THPPVTQ9P4XRQ3T (https://app.read.ai/analytics/meetings/01K2J5RAA45THPPVTQ9P4XRQ3T)
Transcript
[Grigorij “8664 Grigorijrichters” Richters]: Hey, did you hear that? [Grigorij “8664 Grigorijrichters” Richters]: Can you hear me? Hello, hello, hello. [UNKNOWN_SPEAKER]: How are you? [Jacob Shipley]: It looks like you had a haircut. [Jacob Shipley]: Oh, no, I didn’t, but I’m glad it’s looking good. [Jacob Shipley]: How are you doing? [Grigorij “8664 Grigorijrichters” Richters]: I’m good, man. [Jacob Shipley]: How about you? [Jacob Shipley]: I’m good. [Grigorij “8664 Grigorijrichters” Richters]: I just feel like I’m surrounded by robots. There’s like four now. Oh my gosh, I’m letting the fourth robot Yeah. Oh, good, good. [UNKNOWN_SPEAKER]: Yeah. [UNKNOWN_SPEAKER]: How’s family? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, they’re good, man. Yeah, little man just turned three months. [Jacob Shipley]: So, yeah, it’s been good. [UNKNOWN_SPEAKER]: It’s fun. [Jacob Shipley]: The transition from three to four was tougher than I expected, but it’s also just been so much fun. To add a boy to the mix. [Grigorij “8664 Grigorijrichters” Richters]: So I’m pretty cool. Yeah, because you only have girls. [Tatem Lindner]: That’s true. Hey, Tatem, how are you? [Grigorij “8664 Grigorijrichters” Richters]: Hey, I’m great. How are you? Good. Good. So I guess just some quick notes here. How’s the, how’s the, how’s the business going? [Tatem Lindner]: Oh, it’s going well. It’s been really stressful. Um, but in a good way, you know, in a really good way. [Grigorij “8664 Grigorijrichters” Richters]: That’s good. [UNKNOWN_SPEAKER]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: Are you in Chicago? Hey Michael. [Tatem Lindner]: Um, he mentioned that I might be, if he, I don’t know, I honestly, Emil kind of, I think goes by his own whim of like, what he wants and then tells me like last minute for anything and that’s kind of how we function with Hulk. So we’ll see if he has something where I need to fly out there and record anything but I’m currently in Cincinnati. [UNKNOWN_SPEAKER]: Oh cool. [Grigorij “8664 Grigorijrichters” Richters]: Are you going to any of the tennis? I think so. I think so. [Tatem Lindner]: I think it’ll be fun. I like I’m not the biggest fan of tennis But you know, it’s kind of fun to be able to just like pop in and be able to you know Sit in the back for a little bit of it. [Michael Houck]: But yeah I was gonna say it’s okay Tatem. You’ve got time to become more appropriately fan of tennis I like golf. [Tatem Lindner]: Sorry, not the biggest tennis fan just wasn’t raised in that household, but I get completely bullish stop the note takers for a second. [Grigorij “8664 Grigorijrichters” Richters]: Really? We should stop all the note takers for a moment. [Michael Houck]: I’m going to get myself fired here. [Michael Houck]: Neil’s going to be out of town. Kidding. Cool. [UNKNOWN_SPEAKER]: Okay, guys. [Grigorij “8664 Grigorijrichters” Richters]: How’s everyone’s weekend? Busy? [UNKNOWN_SPEAKER]: What week? Pretty much. [Grigorij “8664 Grigorijrichters” Richters]: Cool. [Grigorij “8664 Grigorijrichters” Richters]: Let’s dive into it. [Michael Houck]: I just want to do a quick touch base on the KPIs and then we’ll get into it because there’s a lot to go through today. So let me share my screen. Why is it making that bigger? Okay, there we go. Okay, so Tatem, can you give an update on the video stuff. Maybe that’s what you guys were talking about. I’m not sure. [Tatem Lindner]: But have we recorded anything yet with a meal? Yeah, we’ve recorded 15 videos. And we did that Friday. So now I’m going through and I’m editing them. I have like 2.5 edited through and made his Tick Tock account. So once he approves those, we can just start posting. And I’m trying to get into like a pattern of editing and kind of quickly turning those around. So we should be like up and running, hopefully, if he can approve them today today, but you know, we will see where he lands with that. But balls kind of in his court. [Michael Houck]: Okay, and then are we doing one a day we’re posting basically, that’s what I want to get to. [Tatem Lindner]: Now it really comes down to just how quickly we can get things turned around. I can turn things around pretty quickly on my end. It’s more so on the checking off on his like, is he comfortable, at least at the beginning, with what’s being put out there, I think moving forward, we probably don’t need as many things being looked at. But I just want to make sure we’re stylistically showing him off in like an appropriate way, especially in conjunction with what you guys are putting out there. But yeah, so that is my goal is once per day. [Michael Houck]: Okay, yeah, I think that the biggest blocker will probably just be his his time, right, making sure that his time sit down and do a batch. [Tatem Lindner]: Yeah, that’s what I’m trying to send like my goal is to be able to have seven Up front and just send that to him for the week and then we can just keep going with that But I’m also trying to get into the groove of how can I speed up? The time it takes to record videos that we’re not taking like, you know multiple hours to record each month It can just be like a couple an hour or two to record all the videos for the month, etc So working through that I have a few different ways that we’re We’ve tried this out already, but I’m just trying to make sure that it aligns with the editing portion, you know? Got it. [Michael Houck]: Yeah, it makes sense. I think it’s tough because we have this sort of dance between it would be an ideal world if Emil can just sit down sort of two weeks in advance and record so that we can have it scheduled out. We’re not, you know, stressing him out, pushing him to do it on a certain day, a couple of days in advance. But at the same time, you know, for stuff that’s commenting on trending topics that obviously it wouldn’t work, so. [Tatem Lindner]: So yeah, with that, I’m trying to record a lot of evergreen content so that whatever we go, like whatever we record, we can kind of put out whenever and then throughout the month when things pop up, I’m trying to find ways that we can have him just basically record himself talking about something and then maybe potentially putting some overlay on top of it, kind of like Amon does and kind of like Gary Vee etc. Where he doesn’t have to be present, it literally takes him 60 seconds and I can make videos off of that. But a lot of that I think will come with me gathering B-roll of him doing like important things that we can overlay on top of those. Because I discuss with him potentially having stock videos and putting those stock videos over top because that’s what some creators will do. But there’s like a level of inauthenticity when you do that. So it’s like, how do we make sure that we can, you know, show him off as like this actual individual who’s doing these credible things, but also make his time worthwhile. So like I said, just a few things that I’m dealing with there, but we are working through it. But yes, I have some videos already prepped and ready as soon as he gives me the sign off. [Michael Houck]: Yes, it seems like you because more stock photo-y, I’d even call it just generic B-roll, right? Like if it does impact things, maybe what we can do is just have somebody sort of follow him around for a day or a couple days or something like that and just collect as much as they can as he’s doing like dynamic things and not just sitting at his computer, obviously. [Tatem Lindner]: That’s literally what I thought. [Grigorij “8664 Grigorijrichters” Richters]: I was like, what if we just schedule a day and you’re already doing stuff, we can even like make sure you’re taking the correct car like etc and I can literally be behind you like the whole entire time and then we have like at that point like 15 hours where we can just clip and splice and put on top of the videos for like the next You know month or two and then we can do it again, you know, but You know would be like, you know and fun what if he doesn’t know he’s being filmed like imagine like the Cincinnati thing like he obviously like signs off on us doing this but imagine because we have his calendar we know where he’s going to be so what if we just with a budget hired like somebody to like you know he’s going to be at that starbucks having that meeting just like filming him or whatever and like turn that into like content so it’s like fully authentic right he did because you know once once you’re sort of on camera and you’re not trained it’s always a little bit like kind of like acting for it. It was like completely authentic. He doesn’t even know. No, I agree. [Tatem Lindner]: I think that a lot of it will be kind of like that where he’s just doing his life and I’m just kind of in the background. Like, you know, you just do what you need to do and I’m just going to record you doing what you need to do. And I think I’ll mic him up and everything so that it, you know, we can just kind of roll with it similarly to how I would have done that with Hulk or like Vivek in the past. So. [Michael Houck]: I know creators who they do this like, a couple days or even just one or two days. And then they use the footage for like, you know, six plus months, right? On that particular day, they’re, you know, they’re depending on what they want to convey, like the one guy I’m thinking of in my head, like, he rented out some huge Airbnb with his friends in Thailand, and like, they have like a Lambo and like all the like, the like, it’s lifestyle, right? So whatever that image we want to cultivate for a meal is we sort of power pack that one or two day period and do that. [Tatem Lindner]: I 100% agree. It’s just, yeah, I want to make as much use of the time that we have together because I don’t want to ask too much of him because I think that this should be something that is just helpful and not something that’s burdening him every two weeks, you know? So yeah, I’m trying to take as much like thought process off of him and put it onto me and go with that. But another thing is that he asked me not to start posting on Instagram just yet. He wants me to stick to TikTok. And then once we get a feel for what’s working there to put it onto Instagram, because he thinks that that feels like Instagram feels more professional, and more polished, and you can’t try as many things through it. So I understand. Gonna, I’m gonna agree with that. But I do think that we should launch Instagram as soon as we can get into that You know that place yeah, maybe I want to be sensitive to that sort of concern that he has maybe what we do is The first like hit video that we have on tick-tock. [Michael Houck]: We’re just like hey, we found something that works We don’t know how many times are gonna be replicated, but this resonates Let’s throw that over there and see what happens there. [Tatem Lindner]: I agree and for me, I want to be to pump out kind of as many different styles as possible as we get going. And then whichever style works the most for people, we can start replicating and building off of that one. But yeah, sorry to like have completely steered this conversation. You guys are welcome to talk about other things now. [Michael Houck]: No, you’re fine. I just I saw the KPI tracker. So I wanted to start off just digging into that, making sure there wasn’t a blocker that I could I could help with, but makes sense. Okay, Jacob. I see metrics, any concerns on your end, anything to flag? [Jacob Shipley]: No, I mean, nothing serious. Like we are, LinkedIn has been really weird with like the results. I can’t figure out why. I’m just going to keep doing what we’re doing, posting good content. It is a little weird. We’ve posted about one super, super viral. 5.1. And I think it got, you know, maybe 10 likes or something. So it’s kind of weird. But no, like, we’ll continue. And then obviously, a lot of new content as well. So Jacob, you sound like you’re talking to us from the inside of a microwave. [Michael Houck]: So I’m not totally sure what you said. But it sounds like it sounds like performance on LinkedIn has dipped off a bit. And we’re not sure exactly why. But we’re we’re digging into it. Is that is that fair? Okay, cool. And then, Greg, what about on your side? Any movement there on these? Did we get an article published in last week? [Grigorij “8664 Grigorijrichters” Richters]: No, I mean, you know, I was talking to Raina, like, this is, these sort of metrics are difficult for me because, you know, we’ll have weeks with, you know, nothing. Like right now, the problem is, Forbes usually takes like three or four days, but everybody’s like, it’s just August. Observer is off. I’m getting Entrepreneur done, even though we weren’t supposed to do it for another week, just to have something in the pipeline. But yeah, it’s just taking very long. So these things take time. For me, it’d be more useful to show leads. I’ve got a ton of leads, but it’s just August time. It just looks like I’m not doing anything, where in reality, it’s just so much background work. Yeah, the billionaire stuff, I mean, you and I are kind of going back and forth on that. Emil threw Naveen Jain at him yesterday, which he likes, you know, and a couple of others like the Ben Chestnuts and stuff like that. So I think we’ll have some traction with that once we have this letter. I mean, I’ll send it to Mark as soon as Emil is happy with it. And then not everybody’s going to be into tennis. And the people that are in tennis, like the Steve Ballmers and Bill Gates, they’re just so very high profile targets that they’re just going to take some time. So I’m thinking something like a Ben Chestnut I’m sure is going to get far less emails than a Bill Gates or a Mark Cuban simply because of name recognition and stuff. Of course. It’s just not something that’s going to be like every week we’re going to see this huge curve. [Michael Houck]: Yeah, I mean if you just look at it, there’s, you know, it’s four by the end of the half, right? So we have, you know, by no means are we expecting this number to go up every week. [Grigorij “8664 Grigorijrichters” Richters]: That would leave us with like 20, 30 billionaires by the end of the year. We have one down. He’s going to meet one in October at the foundation birthday party from an astronaut in San Francisco. So that’s down. That’s basically, I mean, we just need to transfer the and with everything else is cool. And then I think between Ben Chestnut and kind of a couple of others, I think we’ll easily have like two or three. Also a client of mine works with the Rockefeller family and the Prisks. So I’m trying to get that, something there kind of worked on. So yeah, we’re gonna hit the floor. It’s not going to show you. [Michael Houck]: It’s not just going to kind of give you that. No, no, no expectation. I think when we go over these each week, all I’m looking for is like, you know, not, you know, what billionaire have we signed this week, but just like, you know, what, what’s going on. Okay, cool. Um, two quick other things on this. So, uh, the influencer collabs, I think Tatem, you and Greg, we’re talking a little bit about this last week. Do we have a target? What’s the status of that in general? [Grigorij “8664 Grigorijrichters” Richters]: Tatem, you go, sorry. [Tatem Lindner]: No, I was going to let you take the reins on that one, just because I feel that we kind of discussed it in a way of maybe this shouldn’t be what we’re going towards at this moment in time. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, we want to build a meals brand, figure out what works for a meal, right? [Michael Houck]: skews the numbers right if we have him chat with taylor swift um of course I know I know but yeah just just to reset the idea here was we were talking about these like sort of videos where emile would show up and be like the guy in the format that some influencer is doing um so I think we left that of the conversation with him with like we’re going to explore it and see if it made sense from like a cost perspective or if we would need to pay because I think there was some like concern about, okay, does it make sense to pay for these early on? Probably not. If so, how much do we need to do it? [Tatem Lindner]: So I just want to get a sense of like, where did we land on that? And what’s the thinking? Oh, what? What I discovered a lot is that these people don’t really just have like an email you can reach out to and chat for whatever reason. And so when I was discussing this with Greg, I I went to him, like, how would you approach this? Like, what are avenues that you can get in front of people and chat with them? But I think a lot of it is just at least having somewhat of a basis behind you that you can pull from And then from there, you can start talking around it. But yeah, there are some barriers with lack of communication to get to talking to people. But yeah, Greg, did you have more to add? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, I mean, I mean, I think How about you just mentioned that was still one of the ideas, right? That kind of video stuff. The other one was just to, you know, exactly what Tatem saying. So I just think we’re, we’re like one step too early. We don’t even have tech talks. It’s also looks better. You know, if he has a little bit of a following, if we know what works and who’s like his audience and then kind of go out, obviously there’s nothing. It doesn’t hurt us to just kind of have a list. [Tatem Lindner]: I mean, I do have a list from like podcasts and influencers and price lists, but I think it’s also, not to cut you off, I’m sorry, but it’s also that we don’t know exactly how we’re painting him just yet. Like, we don’t know if it’s working. And so, though I, too, have a list, it’s like, I don’t want to reach out to these people preemptively to, like, pitch them on a different version of him than we currently have. And until we find that, I just don’t think we’re going to get as much out of, like, those creators. Then we would moving forward. So I still like the idea. I still think it was a really good route to go But maybe like put a note in there check in in like two months And then I think that we should relook into that Yeah, and let’s just take it off the tracker for now. [Michael Houck]: Sorry Just for context. [Michael Houck]: Um, you know, I’ll hold this for now because that doesn’t make sense Um just for context, uh, I have the email emails of basically every big TikToker that we would want. I was like, you’re awesome. Like, it’s like, I love those emails. [Tatem Lindner]: And like, please, because I like really I dug and I dug and then I went on LinkedIn and I like struggled. I went on to their websites and there weren’t con there wasn’t contact info. And I was just like, Okay, this is not for me. Like I need like a PR person. I need someone who actually knows how this works, you know? I’m happy to chat, but it’s more so like, I just don’t even know how to get in front of them, you know? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, I forget the exact number. [UNKNOWN_SPEAKER]: Go ahead. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, I agree. I mean, you know, how, you know, like we, the getting in front of them is not the issue, right? I mean, getting the contact somehow, it’s more about, you know, what are we asking? Cause if, you know, sometimes you get these like influencers, No. [Michael Houck]: Sorry, but just to clarify, you guys are saying different things. It sounds like Tatem is saying there is an issue with getting in contact with them. Maybe not for the very, very top folks, Greg, who we can contact through well-known managers and things like that, but for the one-off solo creators who just have a good channel and have a shtick that we can insert a meal into. For those people, their emails are harder to find. We have a Scraper guy who has built a customer something that can pull anyone’s email basically from social media. Yeah, exactly. [Grigorij “8664 Grigorijrichters” Richters]: That’s basically what I’m referring to as well. As you know, there’s a bunch of these websites where you can just get a lot of them as well. I’m just saying, having done this many times, like you have as well, I don’t think that’s what’s going to hold us back. I think it’s more of a, who is Emil, building the brand, what works. We can easily spend 100K. We can always do that, or 10K, but we want to make sure that we really resonate with their followers. Yeah, I agree. [Michael Houck]: Let’s put this on the back burner for now. I’ll make a note to Emil in my summary about how let’s establish what we want to position him as and how we want to position him as and what’s resonating first, and then we’ll come back to this idea. Okay, just moving on, because we got a lot today, so I want to make sure we get to everything. Jacob, one last thing here is LinkedIn post frequency. I think last time we had discussed with Emil ramping that up to even like 2 to 4x per day as a test and sort of seeing where we land. [UNKNOWN_SPEAKER]: Where are we with that? [Jacob Shipley]: Yeah, we’re not at 2 to 4x per day. I’m sorry for the, my AirPods died. So I’m on two devices, but we’re not at 2 to 4x per day. I saw that message. I think that probably doable in the long run. Right now I’ve been doing one to two per day, not including weekends. Um, so yeah, we are moving in that direction. We’re doing a mix of, uh, short form content, old content, and then, uh, net new long form content. So we’re, uh, we’re ramping it up. It’s just not, not quite a two to four X per day. Like I said, one to two is where we’re currently at. [UNKNOWN_SPEAKER]: Got it. [UNKNOWN_SPEAKER]: Okay. [Jacob Shipley]: So I mean, that’s double what we were doing, right? We were doing two to three a week, and now we’re doing, you know, five to six a week. So didn’t want to just go out of the gate and jump from three a week to 28 a week, you know? [Michael Houck]: Yeah. Makes total sense. Good to see that we’re increasing frequency. I think Emil will be happy with that. Okay, next thing. One thing for me is the investor list. So Greg, you pulled together a journalist list of folks we want Emil to connect with and engage with on He liked it. He wants us to add like one or two more categories of investor to it. So we’re putting that together today And then should have it ready for a meal to approve tonight So Jacob, I’ll probably be sending that to you the final version So that we can start engaging with those folks on on LinkedIn as much as they post obviously They’re not gonna post as frequently as some other folks, but when they do we want to we want to be part of the conversation Okay, we have two things I think are worth brainstorming today, with the majority of the time. So number one is the questions for Surveyfish, if we’re going to move forward with that, which I think we should at least explore, put something together and sort of propose it to Emil, a formal survey, and see if he likes sort of the data that we want to collect. So that’s number one. And then number two, and this will probably take the majority of the time is my guess, is the class of 2003. So this is the idea that Greg and Tatem, you guys talked about, I think last Friday, and then Greg, you and I talked about it later on Friday. I think this is a super, super cool idea, very high leverage. Jacob, do you have context on this from, from Slack? I think I put a message in there about it. Yeah, I looked at the Sorry, this doing on two devices thing is screwing me up. [Jacob Shipley]: Yes, I did look at the document that was shared in there. No more context other than that, but yeah, I took a look at that. Okay, cool. [Michael Houck]: Yeah, so the thinking is like, let’s make Emil sort of the center of these hyper successful young people who are his age as they go out and make their networks. Emil is sort of the central node between them, which obviously gives us a ton of leverage and lets us do a lot of things. So we need to, you know, we’re going to need to create things that are interesting to those people to get them to be actually part of this network, probably like IRL retreats and events and gatherings of various kinds and things like that. But it’s definitely a worthwhile investment to have, like, to be able to expand his network in these ways with these people whose networks are also expanding. So I’m going to brainstorm that a more so we can go back to a meal tonight with a more fleshed out version of what the actionable first steps for that are and where we’re going with it. So any pushback on those two being main discussion topics for the rest of the time? [Jacob Shipley]: Is there anything that we’re missing that we haven’t talked about yet? I pinged you on Slack about the website or landing page that has the map where people have been laid off due to AI. And then have we, like, can we vibe code something to like get at least like a rough draft to see what that would look like, But then what I was saying is like, you mentioned like there are like personal anecdotes that I think would be cool. So like, like if you could filter like, okay, companies, like they’re dots represented on the map, companies, but then you could also have a layer that’s like these anecdotes. You can see Reddit user, whatever, have this story happen in, Omaha, Nebraska, or, you know, that kind of thing. [Michael Houck]: Yeah. I think before we worry about what the design of the site or the product necessarily will look like the idea of like vibe coding, something simple that could make sense. Um, I’ve had Rena, my assistant start pulling a list of people who have actually posted about this stuff already. And we have like, I don’t know, like 50 to a hundred of these folks already who we can go in there and evaluate. Some of them look pretty promising. They have a decent grasp of the story and the broader concept just on their own. So we can find out where they are. We can DM them. We can reach out to them and see if they’re interested in doing some content tatum for videos and try those. That’s definitely the first step. But in terms of putting that data and also, I guess, what we collect from survey it’ll fit into this in some way, onto the actual map and getting it out there. Yeah, I mean, just by creating something simple, whether that’s Jacob, you, or me, or whether we have Rafael from our team, one of the engineers, just do this very quickly and dirty, we don’t want to spend time building a full product here. So I’m aligned with the idea. We want to lean into, let’s just get some people that we’re in contact with in this. Space, I think, is the first step. But we also don’t want to let the idea of the map sort of sit there. So maybe this is helpful context for talking about survey fitch and the data we want to collect as part of that. [Grigorij “8664 Grigorijrichters” Richters]: Yeah. I mean, I guess I can. So the class of 2003, I was thinking, as you were talking about IRL, this idea I had a couple of meetings ago. And I don’t, full transparency, I don’t get anything out of it, potentially. But there is that client of mine that they have to resort in the Bahamas. And I was actually thinking, because they’ll be looking for PR themselves. Technically, I am getting something out of it because of our client. Point is, we could do maybe like the first class of 2003 with a small group around Christmas time with some journalists at that I mean, it could be anywhere, any resort, but it’s kind of easily accessible, new and all that stuff. And I can get it like for almost free. And something like that, you know, like 20, 30 people doing great party, great content for socials. I’m going to have Adam Sandler there for Happy Gilmore 2, some kind of an after party event in a few months. So we could maybe do something like that there. [Michael Houck]: We want journalists that? Because I would think that making this sort of off the record could be could be interesting. Doesn’t matter if we can do that, too. [Grigorij “8664 Grigorijrichters” Richters]: Because if a journalist, it’s easier for me to sell it as almost like a, like a like a discount slash kind of a bar deal, right where they also get like the press out of it, rather than like charging for the rooms like 1500 a night. So that’s kind of like my only thinking, right? Because then they get the press, we could do like an open thing, right? [Michael Houck]: Like There’s a there’s a there’s a kind of an open piece to it and then there’s like the the press conference of like the class of 2003 reveal or whatever and then we can have like a private event no press or whatever, you know Yeah Yeah, I mean I see it both ways because like I Feel like these people they’re obviously used to being around those types of environments like very very press centric environments and obviously we could use to kick something off and make it known. I just worry that if we really want this to be, if we’re thinking long-term, we’re playing a 5, 10-year game here, we want these people to first and foremost just have an honest, authentic relationship with Emil. That’s the number one most valuable thing we can get out of this, and see him as that central node. Just having built communities before from scratch, my gut says that the way to do that is to start small and intimate. But I also see the value that we can get by doing it the other way. [Tatem Lindner]: So I’m curious what folks think about that. So I have a thought here. I’m kind of curious to know if we structure this and almost have more than just exclusivity of the people, but exclusivity of knowing if it’s real or not. [UNKNOWN_SPEAKER]: Right. [Tatem Lindner]: you know like if we treat this almost as a secret society and like Greg can go to people and be like like yeah you know there might be something that’s coming up or like etc and like really hinting at it and almost um I don’t know you get my point here but then from there like if we have enough whispers the public can kind of start talking about it and then you could launch a social media campaign being like oh no like this is this is what we do and it can be like okay is that really what you do or etc but it can show off like personalities of like you know everyone involved plus Emil as like a contrast with how hard he works and stuff I don’t know I think there’s a lot to grow from there. [Grigorij “8664 Grigorijrichters” Richters]: So one way that when we were doing the events for President Clinton after his presidency we would have these like 2,000 people spaces across like different cities and then we would have 2,000 people they would all pay like 10k minimum just to get in and then you would pay like 40k to be actually in the space with Clinton so he would never show up in the public space it was just like you’re like one door away kind of thing but you know the 2k people they paid for the whole thing essentially so we could do something like that it kind of depends on the meal like if he feels like paying paying 30, 40, 50K for like an event like this and just having it super private and kind of seeing everybody that you can just turn around and kind of like do an event like that. I wouldn’t kind of agree that it gives us probably more like secrecy. And I like, as a kid, I like that idea of creating like a meals on like, you know, secret, like the Illuminati, just the… [Michael Houck]: This should be there. From 2003, right? Like, if we want Carlos Alcaraz not just to be somebody who Emil can maybe text and get an intro to somebody, but if we want Carlos Alcaraz to, like, want to be friends with Emil, like, invite Emil to his wedding and, like, you know, kind of proactively share contacts and opportunities with him, we want that relationship to be super authentic. So, like, the idea of, like, one back room, basically, where, like, Oh, you get to meet a meal and like hang out with a meal back here. Like for someone like Carlos, I feel like that’d be, that could be off putting. Um, especially because the meal, you know, at this point in security yet is not like Bill Clinton or Bill Gates or someone like that. Maybe you will be, you know, if we do our jobs well, but, um, not yet. So, um, yeah, my, my, my thinking would probably lean towards. Like higher upfront expense for the first one, for sure. And we need to obviously get approval for that. But the leverage and the authenticity and the relationship strength that we get from that, and sort of the cool factor among these group of people, I feel like it’s probably worth it. But let’s let’s let Emil chime in. We can see what his POV is. [Tatem Lindner]: I was just going to say a huge selling point for people like that is that there’s a lot of privacy, like you can do like the fun things things without the public knowing. And with that, like, I think it almost feels that they have more freedom if they’re around a meal, you know, which automatically associates him. Like, there’s an association with him being a friend and him being someone that they can trust. And then suddenly, you’re right, like he can be invited to some weddings, etc. And then the press can photograph him in random places and be like, where’s the connection, you know, but Like no one really knows what the connection is, but we’re doing a good job because we’re doing a lot of stuff in the background. [UNKNOWN_SPEAKER]: What do you think? [Jacob Shipley]: Oh, go ahead, Greg. Sorry. No, Jacob. Yeah, I mean, I guess I think you’re right. The more it’s all about framing, you know, in my mind, it’s like if it’s it has to come off as genuine and not like we’re trying to get anything out of it, at least initially, of like the second we’re like, and there’ll be journalists there or we don’t want to make it seem like we’re trying to get him into a party. You know, I want it to be like, it has to be genuine of like, hey, like, you know, and I think we lead with like, hey, I’ve built two, you know, 10 plus million dollar companies and I’m doing, you And I just want to get cool people in a room to talk about this. And I think also the other thing, too, is that if we do something like the Bahamas, I think that’s dope. I’m happy to sacrifice and be there to film some content. But I think the hard part is these are all busy people, too. What’s the easiest sell? Is it in LA, New York, or Chicago? Or is it a Zoom call? I think it’s figuring out what’s the least amount of friction possible to get the highest chance of the highest number of people in his proximity. Sorry, that’s not real coherent, but that’s kind of what I’m thinking. [Michael Houck]: No, I think that’s actually very coherent. I think it raises a good point about at least initially, before people have any sense of what these are going to be like, or how valuable these are going to be, or how strongly they’re going to feel about them, what is the lowest friction way to do it? I wouldn’t push for IRL. I don’t think we’re going to get the level of intimacy that we want. On the Zoom call. But to your point, maybe that is an island somewhere, or maybe it’s somewhere where these people are already frequently flying to and are easy to get to, like New York or LA. I think the big thing is we want these people to walk away from this being like, wow, that was different. That was something that’s not just another event that I have to go check out. And so we can design some even light discussion topics or programming around this and then sort of have open time for them as well. This is literally what we did with Launch House. We set up these hacker houses and we brought together like 20 very high potential startup founders who, you know, they’re not multi-millionaires yet, but they’re building companies that are worth tens of millions or, you know, or at least have the backgrounds to be able to do so. And we put them in a house for a month. Obviously we wouldn’t do this for a month, but it was what they really liked about it was obviously the curation of the right people. But beyond that, it was the mix of sort of unstructured time in a good environment to just mingle and also structured time to actually talk about like real things that they can’t talk about in settings where, you know, they’re in front of, uh, in front of a ton of cameras or something like that. And There’s not going to be that many opportunities for these people to do that in person With other hyper successful people who are the same age as them and if we can provide that for them That’s where emile gets the leverage. That’s where he becomes special in their minds. [Grigorij “8664 Grigorijrichters” Richters]: So that’s that that’s how I’m thinking about it at least So it’s the two things so one is you know, I mean Um, I’m just gonna use this keyword because one of the things one of you guys said and it kind of triggered this in my head was the epstein’s stuff, right? I’m just kind of thinking back of the time working for Clinton and Kevin Spacey. Back then, nobody was thinking twice about that stuff. Now, it’s like everybody’s worried about being in those files, the ones that aren’t public. So I’m just kind of thinking, we want to be careful in this climate today that this doesn’t become anything like that, where it’s kind of like, because we’re making secret and non-transparent or whatever, just throwing that out there. The other thing about the IRL stuff, one thing that we could think about, there’s a bunch of tennis players and tennis enthusiasts of 2003, like Carlos is a good example. What’s the leverage here, really? I mean, if, for example, EMEA set up a meeting between… So, is it that everybody is around the same age that EMEA, almost like as a connector, puts together? Or is it like, hey, Vivek is a huge tennis fan and loves Carlos. Carlos doesn’t get a chance to meet Vivek, probably would somehow. He brings Vivek and to a meeting with Carlos and becomes like the connector. And then with, you know, whoever else, Greta Thunberg is 2003. I know she’s got some PR issues right now, but still, you know, like, could we put up a meeting with Arnold Schwarzenegger and Greta? Like, I mean, I know they know each other. So, you know, stop like that, where it’s like, Carlos knows if he needs to like meet somebody special, Emil’s the one to call kind of thing, you know, like it becomes that sort of leverage. [Michael Houck]: The more we can lead with value the first time that we reach out to one of these people and offer them something that’s valuable to them. The more we can lead with value, the more likely they are to respond to the email. And we need to sort of optimize our chances that they’re going to actually respond and be interested and then want to engage with us in the first place. So I agree that like when we reach out to Carlos or whomever, we should have something to offer them. Um, obviously that becomes easier the larger the network gets and we sort of do need to brute force it a little bit at the beginning of just like finding the right folks, but we should always have something that we’re leading with. And then sort of mentioning, Hey, by the way, I also run this group of, Folks from 2003 who are hyper successful like you and I would love for you to be part of it, no cost or anything like that, just a good off-the-record type time. It’s a strong pitch, I feel like, And it’s sort of like the game here will sort of be like raising money, which Emil is obviously very good at. Because when you’re raising money, you’re talking to a bunch of investors, willing to commit until another one commits and then you finally get one to commit and you play that off of the others and you sort of you know ping pong back and forth with like oh conversations are heating up and just sort of build that FOMO build that momentum to the point where it turns around and they’re all flooding to you and they all want to be part of it and then you end up with an oversubscribed round. So I feel like this will be pretty similar like it will be tough at first but once we are able to sort of build leverage around it and go back and forth between people saying like Oh, there’s, Hey, there’s things happening here. Like you should be part of it. Um, with multiple, multiple check-ins, um, that, that, that’s, that’s how we’ll get the majority of people involved. Exactly. [Grigorij “8664 Grigorijrichters” Richters]: And the tennis thing is like kind of an easy gateway. And so if we can find out like, who is Carlos huge fans off, let’s say she talked about, you know, Oh, I’d love to meet Mark Cuban in an interview. Let me go to Mark and say, Hey, do you want to play doubles with me and Carlos with you and whatever you like your You know like kind of like that sort of stuff that it becomes value for Everybody right Mark Cuban because you know number two in the world. I’m sure it’s cool our loss, you know, and we’re sort of like Yeah, the connectors here And then we do this a few times and then we start building this class of 2003 in no time with everybody in it yeah, I like I don’t even think that we should necessarily reach out to people right away and be like Hey, we have some big event. [Michael Houck]: We want you to fly to by the way way. Hi, you know, I think it should be like, let’s just try to authentically build relationships with these folks. And then, you know, as we start to get some will say, Oh, by the way, I’m also working on this thing, it’d be cool for you to be part of it. And then we say, Oh, we’re thinking about doing it at this time. [Tatem Lindner]: Like, it’s like, it’s a longer term game. Yeah, I think that if you already are friends with somebody, and then you invite them somewhere, they’re way more likely to actually show up to the thing and then suggest it to other people. Whereas If you send them an email, that’s just getting lost in the inbox. I’m never responding to somebody if they’re like, you should come out to this private island where I could potentially shoot you. [Grigorij “8664 Grigorijrichters” Richters]: For example, we did this with Djokovic a month ago. We just sent him a message, client, 16 years old, daughter of an NHL legend, CEO, wanted to write an article. And Djokovic said, sure, for Huffington Post. And it was completely out of the blue. So if we just provide that value right at the start, exactly to the point, that’s the easiest thing. Let’s do the event stuff once we have a little bit of friends. Once we’ve friendzoned a few people. [Michael Houck]: Yeah, we’ll build the orbit. But I like your perspective here, Greg, because I think you’ve seen obviously how this works with some of these hyper-busy people who have less time to build. These relationships outside of some structured channels initially, right? So I think that’ll be outside of unstructured channels, I should say, initially. So yeah, it makes sense. Jacob, anything on your end? [Jacob Shipley]: Yeah, I was thinking, like, with Launch House, I think that that was a very interesting model that really threaded the needle, especially because the type of people they were seeking out that type of community for a very specific outcome of starting a company or raising money. Whereas like, I’m worried about this group that we’re trying to assemble is like, they’ve already kind of made it in some sense of the word of like, they are like, you know, launch house was like, you wanted to get in. But like, if this is somebody that’s like, world famous, or has all the money they need, like, what’s the incentive? And obviously, well, you know, I agree with the value, but I think just framing that of like, it’s when you get a DM or they get an email, they’re not going to be like, Oh wow, this is a favor to me to be considered for this. Like we’re starting from scratch. Like we’re not anybody. How do we like, we’re not anybody to them until we make ourselves somebody to them. You know, I, I hear what you’re saying. [Michael Houck]: I would push back a little bit on like half of it, which is that that was the case maybe after we got Andreessen to invest in the company. Right. And we had this big hand around and be like, Oh, I want to get in touch with Andreessen. Launch House is a great way to do that. Then, you know, applications skyrocketed and became more of a big deal to get in. But initially I just booked a Airbnb in Tulum for a month and tried really hard to get 20 people who I barely knew to come live with me during the height of the pandemic. Like there’s no prestige whatsoever. Yeah. I guess I do hear what you’re saying, which is these, this class of people that we’re going to be reaching out to here already has made to a degree and has sort of their own prestige, and they have their own needs met and all that stuff with all these types of awareness and relationship type things. But at the same time, they’re still super young, and they’re still super ambitious, and they’re still trying to sort of make that network for themselves. And it is going to be an early on to sort of game like that. So I see it on both sides. OK. So in terms of, I just want to wrap this up so we can get to the survey pitch questions. Next steps here, Greg, I know you have the list of folks who initially we think could be good targets. I think the logical next step is to identify what we could potentially offer to each of them and what value we would lead with to start a relationship and start a friendship for a meal. So maybe we all some time and go through that list in the doc that you put together, Greg, and we all add some thoughts about what we could do for each one. [UNKNOWN_SPEAKER]: Just one quick thing on that. The IRL stuff, I still think there’s value to it. Maybe not the Bahamas, maybe not the whole resort, but I’ve got some clients here and also in LA that basically tell me whenever I have an A-list celebrity, they’ll give them like the penthouse or like the presidential suite for stuff for free. I’m kind of thinking like we could probably like get a hotel in, in New York after the U.S. Open for Carlos Alcaraz to like spend a week in the presidential suite and then have a coffee with a meal kind of thing. You know, it’s like, we, we, you know, it’s like, Hey, we, you know, we can wrap that up. I’ve got like Jennifer Anderson still out on a trip to, to in Mallorca for like next year. And she just said, like, absolutely, I don’t get those invitations that often, which you’d think is crazy. So I’m just kind of thinking maybe we can use like little things like that, you know? But yeah, let’s just think about it. [UNKNOWN_SPEAKER]: I like that. Let’s get it all down on paper, and then we can share it with Emil. So I think if all four of us can go through that list by tomorrow, ideally tonight, and then we can include it over to Emil and sort of see what he’s thinking too. Okay, cool. I like this. I think this is the most nebulous idea, but also I honestly think this is the highest leverage thing. So especially given what our like actual North star goals are. So we’ll see how that goes. Next thing is survey fish. So Greg, do you wanna give just some context again like what we are looking to do this survey for, and then what types of questions we should be brainstorming. And then we can spend the last 12 minutes or so just throwing out ideas and no need to write them down because we have the AI note taker who can write them down. [UNKNOWN_SPEAKER]: Yeah, okay. So, sorry, it’s a survey, poll fish, poll fish, poll fish, sorry, poll fish. Okay, that was called a survey. So it’s essentially, yeah, we’re going to, Um, ask 2000 people. Uh, we can really like build us down to, you know, like age and you know, where, what city people live in. Uh, it takes 24 hours usually. Um, we’re going to pull them on a set of 10 questions. And my idea was with college starting, I think mostly starting next month in the U S in September, I think this month, this month. But I was like, it’s like Harvard and stuff is like next month. Okay. Is it, is it like, isn’t it like September? [UNKNOWN_SPEAKER]: No, almost every college. [UNKNOWN_SPEAKER]: I know people who are going to their colleges already now, but that’s, that’s, that’s neither really here nor there, but let’s, let’s take a second late August, early September. Well, yeah. [UNKNOWN_SPEAKER]: Okay. [UNKNOWN_SPEAKER]: It doesn’t matter. You know, it’s, it’s now, right. I mean, kind of like now the next few weeks anyways. Uh, so we’ll ask students. Students that are enrolling, I think, like 18-year-olds, if they’re afraid of AI taking their jobs in the future, if they’re using AI tools, a set of questions around AI to really understand what that group thinks of AI, especially as they start going to college or university. We can actually put in university grads enrolled in university as a criteria. And then for me, from my point of view, PR-wise, we use that data to have a strong story to tell, whatever the data says. I just looked at a report from the UK. It’s like 94% of students are using AI at uni. Just only 12% admit to it. So we can use things like that, and then basically put Emirates stamp on it. And flash pass a stamp on it because it’s relevant. How do we leverage it for socials, et cetera? That’s the big question. Right. [UNKNOWN_SPEAKER]: I think the main thing is what are the topics that we are specifically looking to learn? What are the data points that we want to be able to use either for content or I think even primarily for the PR side? What are the things that will get us mentioned in articles that they’ll create links that go back to the map? To help build our SEO that way, but also just build like some legitimacy for it and some traffic for it. So like, what are those data points that we think will be interesting enough to both the general population and to journalists in order for that to happen? Those are the questions we should be asking about. [UNKNOWN_SPEAKER]: Yeah, from a PR point of view, I really need something like headline like, you know, 92% of students are worried that AI will steal their jobs, something like that, right? Of shocking headline, but it’s sort of difficult to tell what the numbers actually tell us, but that’s kind of what I really need. I don’t think it’s shocking to say 90% of students are using AI, to be honest. I feel like that’s like, yeah, probably. Yeah. [UNKNOWN_SPEAKER]: I mean, we don’t know what those percentages are going to be. What we do need to know is what are the questions we want to ask? What are the data points think could be that, that we can then, you know, see what the data says about. [UNKNOWN_SPEAKER]: Yeah, like I’m just referring to the UK data. [UNKNOWN_SPEAKER]: So that’s kind of like why I’m kind of guessing that it’ll be in that kind of wrong. And, um, yeah, but from a PR point of view, like I said, this is kind of what I need. What would you guys need from like a social point of view and a map point of view? What we can do is if we have 10 questions, we can use like two or three specifically for the PR, right, that I kind of need, and then we can use, like, two or three for, like, the socials. [UNKNOWN_SPEAKER]: Sorry, just in the essence of time, because we only have eight minutes left. That’s fine, but what I think we really should use this time for is identifying what are those questions? Like, what are the things we want to learn? So, I mean, if anyone wants to jump in and say, I would like to learn this, like, let’s start there. [UNKNOWN_SPEAKER]: Yeah, I’m gonna. Sorry, I think that for me, it’s like the buzzworthy stuff. I mean, I’m also thinking about like, who can we tag? Like, who can we get like a rise out of on social? So that might be like something to think about. But yeah, I mean, like, I feel like the word choice is the first thing that comes to mind. So if it’s, how worried are you? How scared? I’m thinking headline-worthy stuff, similar to how Greg’s thinking about it, but for hooks, if it’s 17% of whatever are petrified that AI will have this negative impact on their career, or vice versa, what is their outlook, or how is that Any thoughts around, like, I don’t know if we have drafts of these questions yet, or are we starting straight from scratch? [UNKNOWN_SPEAKER]: That’s what I want to use this time for, is to get the drafts of the questions. Yeah, go ahead, Tatem. [UNKNOWN_SPEAKER]: I’m curious to know how many people are considering switching their major, if we’re going in the college route, switching their major due to the fact that they’re worried that they won’t be employed. [UNKNOWN_SPEAKER]: That’s great. Anything around maybe like, like internships this summer? [UNKNOWN_SPEAKER]: I thought about that, but I don’t know if that should be more survey or if we can find stats on a decline in offerings of internships, because there’s not as much of a need for them, you know? [UNKNOWN_SPEAKER]: Yeah, or like, like people getting return offers, like, you know, some places you’ll you’ll wrap up your internship in August, and then they’ll be like, oh, like, you know, when you graduate next year, we’d love for you to come, like, that’s the highest leverage time they can do that, right? So they tend to, so maybe there’s something like a decline in return offers that could be interesting to find out about. [UNKNOWN_SPEAKER]: Love it. [UNKNOWN_SPEAKER]: What about, do you think AI is making you dumber, or some version of that question? Like, do you feel like, I mean, honestly, like, I feel like I’m not as good of a writer as I’m used to being because I’m drafted. I don’t know. Do you feel like it’s impacted your career in that way? [UNKNOWN_SPEAKER]: You don’t need to research and Read a book anymore. You just ask chat. [UNKNOWN_SPEAKER]: It tells you everything you need to know. [UNKNOWN_SPEAKER]: That tracks with anecdotal reports you Read online from teachers in schools, which are like, the kids are so distracted and so stupid. And like, they have like a fifth grade reading level or whatever. So maybe there’s something to that, but like, are the college students sort of aware of that? And, and, you know, thinking about that as they consider what jobs to do. [UNKNOWN_SPEAKER]: Yeah. Yeah, I did a survey, 5,000 professors, do you want to use AI in class? 10 said yes. [UNKNOWN_SPEAKER]: 4,990 said no. Is that real? They’re not a client, but yeah. [UNKNOWN_SPEAKER]: Another one could be like, what jobs come to mind? [UNKNOWN_SPEAKER]: What, what do you think is AI proof? Like what jobs, what careers won’t be affected? I mean, like, especially with companies like HVAC, plumbing, like, are, you know, how is that shaping your view of where, where you’re, obviously if they’re in university, they’re not, you know, probably not aspiring to be a but I wonder what is the perception of what jobs will be, first of all, not be impacted. Yeah. [UNKNOWN_SPEAKER]: And I think that brings up an interesting thought too, which is what is their perception of this for themselves versus what is their perception of this for their peers? Like, like we could ask them something around like, do you feel better positioned than other people your age? Cause everyone’s gonna have to deal with this, right? So do you feel better positioned than other people your age or do you feel worse? And like, maybe like if so, like, you know, why? I don’t know if it gives us room to ask why. But if it’s just like a yes, no, we could even just say like, because my hypothesis is that the average person will actually feel more scared about this for themselves than for other people. That’s my guess. And most of the time with stats like that, you see people be like, oh, no, I’ll be fine. I’m doing everything right, whatever. But I think this is the kind of existential thing where people will actually be more afraid of it for themselves. I don’t know what we would necessarily use that for, but I do think that’s an interesting a point that would probably play out. [UNKNOWN_SPEAKER]: I think kind of off of that is just confidence level and your skill set post-graduation. If we can take like that initial question of whether or not you’ve used AI within like the past four years in your classroom and then whoever says yes or no like to that confidence level and see if there’s a correlation there. I think that could be really interesting. Interesting to pull from [UNKNOWN_SPEAKER]: Cool. [UNKNOWN_SPEAKER]: OK, look, we only have one minute left. I can pull from this. [UNKNOWN_SPEAKER]: I can pull from the note taker and then throw something together and then send it back to you guys. You can do like a dummy pull and then we can improve it. [UNKNOWN_SPEAKER]: Yeah, so I think it might be good just for everyone to spend a little more time brainstorming these. [UNKNOWN_SPEAKER]: So I think what I would love is if all four us think of independently five questions that we would want. And then we put them in the channel, like the team channel. And then we pull out nine or 10 of them, Greg, since you said there’s like nine or 10. We combine it maybe with ones we talked about on this call. And then we’ll have a big roster to pick from We can pick the best ones to push forward. Because it’s not like we can get this data for free. So I want to make sure that we’re investing the time into high quality questions. [UNKNOWN_SPEAKER]: I just want to double check this is geared towards college students. [UNKNOWN_SPEAKER]: Yes. [UNKNOWN_SPEAKER]: Yes. [UNKNOWN_SPEAKER]: Let’s focus it. I think because what we’re seeing pretty consistently in like the articles that come out and Yeah. Yeah. Let’s do a focus on college students. Thank you. [UNKNOWN_SPEAKER]: There’s a way, by the way, we can also ask like LinkedIn, we can we can include like other sources to like participate in the survey so we can like post it on LinkedIn and say we’re running a survey. You guys want to. Want to like, you know, if we wanted that to, and then, and then from a PR point of view, we need to figure out where do we host the results? Because usually you put it as a blog post, but we don’t have a blog. Um, you know, that like the journalists can kind of like get it from, I was even thinking, yeah, I, the problem is once we put it on LinkedIn, it’s kind of, it’s kind of dated. [UNKNOWN_SPEAKER]: Um, like, um, something simple that they can just, they can just reference and we can say, with the research that we did. I think the benefit of Pollfish is that we can be hyper-targeted on who these people are versus like posting a question on LinkedIn and asking people or… [UNKNOWN_SPEAKER]: You can do both. [UNKNOWN_SPEAKER]: You can do both. You can bring that in and then you can also like, you can leave it separate. [UNKNOWN_SPEAKER]: We don’t pay extra for that. Yeah, of course. I mean, you know, we can even post it from various places on LinkedIn too. I’m just saying like, we should be as tight with the data as possible because that’ll make journalists trust it more. More if the data is just, hey, this is exactly who the sample is. We know who it is. It’s controlled, things like that. So OK, let’s break. Lots of action items. I’ll follow up with the messages in the channel with Emil later. But I think you guys have some specific stuff. And I’m obviously going to be doing the questions and those too. So let’s throw those in the team channel as they pop in later today. So cool. Appreciate it, guys. [UNKNOWN_SPEAKER]: Awesome. Thanks so much. [UNKNOWN_SPEAKER]: Bye.