- Duration: 18 min
- Platform: meet
- Source: Read.ai 01K0AB07M1C107ATPAJ3P7DQGT (https://app.read.ai/analytics/meetings/01K0AB07M1C107ATPAJ3P7DQGT)
Transcript
[Michael Houck]: You might be in the UK, so it must be pretty late. [+44 789* ***77]: It now still works? Yeah, no, it’s perfect. [Michael Houck]: I’m on my evening walk and it’s actually a nice day in the UK. [UNKNOWN_SPEAKER]: Perfect, I’m glad to hear it. [Michael Houck]: Where abouts are you in the world? Right now I’m in Charleston, South Carolina. Yeah, yeah. [Michael Houck]: Should I tell you about Hopkins? [+44 789 ***77]: Yes, please. [UNKNOWN_SPEAKER]: Awesome. [+44 789 ***77]: So yeah, it’s an AI agent. It’s specifically for private equity. We are launching it on Thursday, the 4th of September. And we’d like to make it viral on X and maybe LinkedIn. I’ve seen a lot of launches that did well on X recently, and it all seems to follow the same pattern, which is Sorry, I, I, I think I got most of that. [UNKNOWN_SPEAKER]: I’m having a bit of trouble hearing you. [+44 789 ***77]: I have the volume all the way up, but you’re super quiet. [UNKNOWN_SPEAKER]: Yeah, I do. [Michael Houck]: I think I got, um, that’s but then could you not make it out or? [Michael Houck]: Well, let me repeat back to you what I got and you tell me. So you guys are launching on September 4th and the goal is to make that launch go viral. You’ve seen some other launches specifically on X do well by sort of leaning into these influencers to support the launch. Is that a fair sort of deal? [+44 789 ***77]: Yeah, exactly. And you know, it’s people like BC Braggs, Liquidity, all of those sort of guys, essentially. So yeah, I mean, if we could release it and get like, I don’t know, above 500K, maybe up to a million views on it and get loads of inbound leads, that would be what I’m aiming for, really. Great. [Michael Houck]: So we can definitely help with that. I’ll give you some context on sort of what we do. So Megaphone is a two-sided business. Content creation agency, where we have either you can use an AI agent, or you can use a human writer to create content. And that can be, you know, specifically founder led content on socials, or even through like a newsletter or something like that. And then we also have a network of about, it’s like 550 at this point creators who have about 60 million combined followers, and they, we sort of loop them into engage with content on demand. So you can do that yourself through our platform by signing up and basically setting a budget for any specific post and then our algorithm will automatically match that post with best fit creators currently online. So that’s what a lot of people do. We also do deeper partnerships where we have our team managing a relationship between you and a bunch of creators who are going to support not just on one post but on an ongoing campaign. Where they’re doing everything. Testimonials, sponsored posts, newsletter placements, X spaces, things like that. So all of the above are sort of within the scope of the business. Okay, cool. And then which creators have you got? [+44 789 ***77]: Are you able to disclose that or should I just have a look on the platform and see what’s on there? Yeah. [Michael Houck]: So on the platform, you actually won’t be able to see because the platforms like the social platforms sort of frown on paid engagement. So we respect of the creator’s wishes for privacy there. But if we do like a deeper campaign, you’d get to see a roster of folks who we think are a good match from our larger roster. And you could pick who you wanted to work with and all that. [UNKNOWN_SPEAKER]: OK, cool. [Michael Houck]: So how much does the deeper campaign cost then? It’ll depend. It’ll depend on sort of every creator sets their own prices for everything from engagements to other types of Actions like I mentioned. Yeah, I say that’s their own prices. So it’ll really depend on on you We’ll send over a Google Sheet that’ll have like hey, here’s you know, 50 creators and here’s what they charge for these different things. [+44 789 ***77]: Perfect Yeah a lot This is what I’ve been looking for man. Perfect. Yeah, perfect. And did you do you did launch was it launch house? [Michael Houck]: Yes Yeah, Charles we raised from Andreessen and then a venture fund as well that the Yeah, absolutely. [+44 789 ***77]: Absolutely. So, so yeah, what, so what, what’s next steps you want to send me the list of creators and I’ll, I’ll, I’ll see which ones and then we can get, get in touch with them. Cause I’ll be, you know, we’re trying to nail this, this create a thing for a while. And I think unless you’re like trusted and they’ve got the relationship with them, like just sending them a DM on on X ain’t going to work. So we need, we need a trusted intermediary. And it sounds like you, you, You’re the guys, really. Yeah, for sure, man. [Michael Houck]: So what I’ll do is tonight, I’ll send over like a panda doc that basically just says, hey, you’re not going to reach out to these folks. You’re not going to go around us. And then you sign that and then it doesn’t commit you to anything else. You’re not committing to a campaign or anything just basically protects us. And then once that’s done, we’ll put together like a custom roster for you that we think would be a good fit. You give us feedback on that. You let us know who you want to work with, what’s missing, etc. We’ll take it from there. [+44 789 ***77]: Okay, I if I’m gonna sign that I have chatted to BC Bragg’s So if we could carve him out of it, perhaps Sure. That’s That’d be great. [Michael Houck]: Yeah You’ve previously sort of have a relationship with Obviously this won’t apply to them. Okay, brilliant. I’m looking forward to working with you then. [+44 789 ***77]: Thank you very much for that. Appreciate it Yes, appreciate it. You have a good night Actually, one final question. So the launches you guys have been doing, how many views have they been getting? How many leads have they been getting on average? Can you disclose any of the campaigns, anti-methyl and all of that sort of stuff? [Michael Houck]: Yeah, I can’t say specifically who we have or haven’t worked with, but you saw the anti-methyl launch. There’s some other ones in the space that we’ve assisted with as well. And they’ve all been very Some of them have even come back and done sort of follow-up campaigns with us, or now they use the platform on a more regular basis. So it varies a lot. Some of them get millions of views, some of them get a couple hundred K, but if you put the budget behind it, social proof combined with timely engagement is a winning formula. [+44 789 ****77]: Exactly, exactly. Perfect. All right. Cheers, Michael. Look forward to receiving that document. Look forward to working with you. Cheers. Looking forward to it. Take care.