- Duration: 76 min
- Platform: meet
- Source: Read.ai 01K07KBYRYDY8E0GJZVYT33SB2 (https://app.read.ai/analytics/meetings/01K07KBYRYDY8E0GJZVYT33SB2)
Transcript
[Grigorij “8664 Grigorijrichters” Richters]: see how do you guys meet if you’re from germany and she’s from honduras well she’s a medical doctor so she went uh to germany to do her speciality and then we met we were introduced by actually by a by like a common friend um because I knew well I knew the husband the the german part and then he’s married to also honduran who happened to be the best friend my wife stephanie growing up so yeah so that was kind of introduced like that that’s me now let me see why is this I don’t like these views yeah I don’t know why I’m really having like some technical issues show my full no I want to minimize That’s weird. See, why can’t I do gallery view? It’s a bit like a gallery view optional. My phone is fine. How’s stuff at Benzinga? [Jacob Shipley]: It’s really good. Yeah, it’s a lot of fun. We’ve had some like staff changes a little bit here and there, but we’ve kind of got to build out the team how we want it, how we want to structure it. And yeah, I have a bunch of really great people on the team now. So yeah, man, it’s a lot of fun. It’s awesome. [Tatem Lindner]: Hey, guys, my name is Hey, Adam, nice to meet you. [Grigorij “8664 Grigorijrichters” Richters]: Nice to meet you. Does anybody here know each other? Hey, Michael. Yeah, Houck, you’re muted. [UNKNOWN_SPEAKER]: Yeah, I know Houck. [Jacob Shipley]: I used to work for his agency some. I used to ghost write for him, and then obviously I used to ghost write for Greg as well, so. [Grigorij “8664 Grigorijrichters” Richters]: That’s cool. OK, so you know Michael, but you had him muted. Do you know anyone here? [Tatem Lindner]: No, no. So, but I am happy to meet everyone. [Grigorij “8664 Grigorijrichters” Richters]: I think it’ll be fun. Yeah, same here, absolutely. [Conference Room (Michael Houck) - Speaker 2]: We have a lot of AI note takers in here. [Conference Room (Michael Houck) - Speaker 1]: So long, so long. [Grigorij “8664 Grigorijrichters” Richters]: Just looking, are we waiting for anybody? I think we’re good. [Conference Room (Michael Houck) - Speaker 2]: He said that we’re, he’s not going to join today, just wants to leave it for us. Maybe that was in the panel. I don’t know. Yeah, yeah, yeah. [Grigorij “8664 Grigorijrichters” Richters]: Absolutely. Cool. Can we do a quick rounds of intros? I mean, I know Jacob, but nobody else here. Uh, should we, should we just quick round just so we get to know each other? [UNKNOWN_SPEAKER]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: Kick us off, man. So it’s the hardest. Um, yeah, so I’m Greg. I’ve got my agency actually can been doing, uh, PR for a meal for what now? Per month. Yeah. Two months. Um, kind of by background is, uh, social media film. I used to work for the band clean Kevin spacey back in the day and TV, United Nations, so kind of big brands, celebrities, but then also a bunch of startups. Yeah, that’s kind of me in a nutshell. [UNKNOWN_SPEAKER]: Sweet. [Conference Room (Michael Houck) - Speaker 2]: Tatem, you want to go next? I’m going around in a circle on my screen here. [Tatem Lindner]: That’s bouncing on my screen. Yeah, so I’m Tatem. I’ve worked at Candid for a couple of years now. Two of my bigger clients are Hulk Hogan I’m the vague Ramaswamy. We really blew up Real American Beer and yeah, I’m excited. I really had a good time doing that and got into many millions of views. So hopefully this is a fun challenge because I kind of miss the thrill of that. [Conference Room (Michael Houck) - Speaker 2]: Yeah, let’s get a meal tens of millions of views, right? Cool, I can go next. So I’m Michael. I’ve been a founder for a long time, both VC backed and strapped, co-founded a venture fund. I’ve raised from Andreessen Horowitz. I’ve created a ghostwriting agency that Jacob’s been an amazing part of over the past year or so. And we work with everyone from early stage founders to billionaire VCs who’ve been doing it for 40 years and are just looking to build an online legacy, basically. So I’m all over the place, as you can tell, but really pumped to work on this, I think Emil’s become a friend over the past six months or so, and I think we can really blow him out, because he’s not afraid to sort of lean into some fun stuff. [Jacob Shipley]: So I think we have some runway to work with here, which I like, Yeah. [Jacob Shipley]: Awesome. Sweet. Yeah, and then Jacob Shipley. I connected with LinkedIn, or connected with Emil on LinkedIn, rather, probably like two and a half years ago. And then we just kind of stayed in touch. And chatted and I saw his name come through on, uh, in Slack on how to go threading panel. And I was like, if he’s not spoken for, I want to work with him. Um, and I, uh, so yeah, content for him. And then, uh, Greg and I connected on LinkedIn actually, what, probably three years ago. Uh, and I wrote for him a little bit too. So, um, yeah, super excited. It’s a bunch of people that I’m a fan of, so I’m really excited. [Conference Room (Michael Houck) - Speaker 1]: It should be a lot of fun. [UNKNOWN_SPEAKER]: Oh, awesome. So how should we use this time? [Conference Room (Michael Houck) - Speaker 2]: I think we have an hour. It’s kind of, I imagine reform Emil basically just said that he wants us to get something to him, you know, soon so that we can have, we can be off and running by August 1st. So I guess like, what do you guys feel like we should use this time for? And also what should we prioritize to have done before August 1st, basically? [Grigorij “8664 Grigorijrichters” Richters]: I feel like, you know, I don’t want to be tapping too much in the dark with sort of what everybody’s doing. So I think it’d be great to kind of understand like what everybody’s sort of working on and kind of their strategy so far, we can kind of tie everything together. Cause there’s going to be a lot of overlapping pieces and then there’s just going to be stuff, right. That we, you know, that’s probably not going to overlap. So, so yeah, I think it’d be great to kind of, you know, figure out like what everybody’s up to and, and how we can kind of bring all of that together as a powerhouse. [Tatem Lindner]: Yeah, yeah. [Tatem Lindner]: So he asked me to step in kind of in TikTok and reels. But with that, I know that I think we’ll have to incorporate a lot of the tone that Jacob you’re using in LinkedIn. And that’s what I would really like to emphasize on my end is I’m, I want to be very collaborative. But I think that in order to do that, I want us to make sure that we’re kind of on the same page so that do, you know, my portion of it well. [Jacob Shipley]: And I think, you know, Houck, have you seen the document Grigg put together on, like, the personal branding, like, pillars? No, I don’t think that was shared with me. [Grigorij “8664 Grigorijrichters” Richters]: I’ll, I’ll, I mean, I can put in the WhatsApp. [Grigorij “8664 Grigorijrichters” Richters]: So I’m just thinking we’re going to move to Slack, but let me just right now dump it in there just so we all see it. I’m going to put it in the Google chat, and then we can move it into Slack. Let me see. [Conference Room (Michael Houck) - Speaker 2]: Tatem, to your point, I think that obviously each platform is a little different. But I think it would also, when we get to this kind of stage of planning, would be fun to test out some of the videos you’re going to be creating across, especially Emil’s X, but also his LinkedIn in some cases, too. So we can figure out the logistics there when time comes. I kind of see what you’re doing is, you know, very multi-platform for us in terms of driving impressions. [UNKNOWN_SPEAKER]: Yeah, yeah. [Grigorij “8664 Grigorijrichters” Richters]: I’m dropping it in here in the chat. So then, but then so Michael, then you and Jacob, you guys are basically doing what X and LinkedIn and Tatem, you’re doing TikTok. [UNKNOWN_SPEAKER]: TikTok and Reels. [Grigorij “8664 Grigorijrichters” Richters]: Okay, Reels. Okay, so but all of you guys are doing socials essentially. [Conference Room (Michael Houck) - Speaker 2]: Yeah, I would say that my role sort of also is part of like, hey, here’s how we’re going to get in touch with VCs. Here’s sort of the investment side strategy, because that’s something I’ve done for years. So Jacob will be, I’d say, leading the content creation for LinkedIn and for X from our perspective. And I’m basically here to help out with strategy and also sort of bigger picture stuff. [Grigorij “8664 Grigorijrichters” Richters]: OK, so I think, Michael, that maybe you and I can also kind of jump on because I was kind of doing a bit of that as well, not yet, like on the VC side, but we’ve also had some discussions. I’ve got this thing called Asteroid Day, and I’ve got some interesting people behind it. And there’s some very interesting VCs, like Steve Jurvetson, who’s been Elon’s kind of right-hand VC, and a bunch of others. And I, at some point, wanted Amir to have some intros of some of these folks. But maybe you and I can kind of jump on a separate column on that. [Conference Room (Michael Houck) - Speaker 2]: Sure. We can also just talk through the Slack channel when we get it set up. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, absolutely. [Grigorij “8664 Grigorijrichters” Richters]: Sounds good. Okay, cool. So you guys are doing socials. I’m primarily focused on PR. So we had CNBC, we had Poets&Quants, which is more kind of like college students, and then we just him into Observer, where he now has a column. We can technically run it. We can do a column every two weeks. We just have to get the topic approved, and then we ghostwrite the content. But it’s a nice platform. It’s got Mike Bloomberg. It’s got Will.i.am. It’s got some really interesting people there. And they also do events. So one of the things I want to do is get Emil into some of these events when they start happening. Then we just got him into the Forbes Business Council. Which is paid-to-play. A lot of people these days know it’s paid-to-play, but some still don’t. And the nice thing about it is we do get a column, which is Forbes Business Council. Again, a lot of people know it’s paid-to-play. But what is cool is you get to be part of a network where Forbes contributors and staff writers put you on a list, and they also ask you to comment on stuff. And then I have a client who’s got 15 Quotes a month on forbes.com on different like topics and that never looks Paid, uh, so that’s really cool. Um, you know, we have the column so my goal was, um, I also, uh submitted a meal for entrepreneur Uh, which is a bit more kind of applied to and then benga. Uh, I I did the application as well Jacob and then In common fast company and so my idea was that we can have just through these kind of columns like one article a week that drops, that we can then kind of like use across the socials as well, plus all the sort of earned stuff that we’re going to be working on, like, you know, getting him to talk about stuff on like, yeah, Fast Company, an article about him on Entrepreneur Magazine, that sort of stuff, just to kind of like build his earned media cred. [Tatem Lindner]: Did you get him on any podcasts? [Grigorij “8664 Grigorijrichters” Richters]: That is part of the strategy, but we haven’t started doing that yet. But yeah, that would be something that I’d be quite keen on. There’s a Forbes contributor who has a very successful podcast that’s all about the future of work, which I think would be quite nice to flash past, but it’s more… She has a lot of C-suites and corporate types in her. Listenership, so it’s not kind of like the Joe Rogan type audience. So we just need to define where do we want to place them? Do we want to place them in kind of everything? Do we want to place them in front of a certain audience? [Conference Room (Michael Houck) - Speaker 2]: Yeah, I think even to Tatem’s point, the podcasts probably should be a pretty big part of our strategy early on, not only because we can use the clips to create reels and TikToks and things like that and you know, ad b-roll. But also because we can, you know, the format that’s blowing up on Instagram right now is this one that I just linked in the chat. So we can get some sort of screenshot posts on his socials like this, carousel style, with these sort of split screen top and bottom images from podcasts. These are, you know, these are the, this is the format that is doing best right now, as far as I’ve seen. So I think that would be good sooner rather than later before it gets fatigued and everyone’s doing it. [Tatem Lindner]: Yeah, I really like that. I also think for me, clip farming is a really big thing where you could go and podcast and just take minor clips of it. But a concept that I was trying to think through was there are like some creators that make fake podcasts right now. It looks like they’re in a studio. It looks like they’re talking. Yeah. And so my theory is that we could potentially do that with him and on tell him what to say and just like knock out a bunch of clips in a few hours. And then we can slowly post them over the course of like a month. [Conference Room (Michael Houck) - Speaker 2]: Yeah, that would also give us a lot more shots on goal than him on, you know, a couple podcasts per month and also be more time efficient for him to do too, which would probably fit it better with his schedule. [Grigorij “8664 Grigorijrichters” Richters]: So I think that’s a really good idea. [Jacob Shipley]: No, I was saying like zoom interviews are like so ubiquitous now like chopping up like zoom conversations that like there’s it’s the competition just so hard where I feel like Accounts like iced coffee hour where they like have conversations in the studio, you know, it’s like even if we can have them by You know, I think you know five hundred thousand dollars worth of equipment to like if we were gonna like stage it and is you know office or something like to where you know, yeah, I agree. I think it was more shots on gold but could also like Um, yeah, we don’t need to have it be like professional quality, but just like not look like it’s on zoom. [Tatem Lindner]: I think that that’s huge too. [Tatem Lindner]: Yeah, I think so too. And I think it would be almost this feedback loop with greg stuff because if we can make it look like he’s on a good podcast, make him seem interesting, then he can really get on good podcasts and that’ll just facilitate, you know, the pr version of it. [Grigorij “8664 Grigorijrichters” Richters]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: Since, since Emil isn’t afraid to, you know, pay a little bit for like like the, like the Forbes stuff. I’m thinking we could, cause you know, those, those Joe Rogan types, like I wouldn’t even go there yet. You know, we, we need to have a certain profile, right. Just to, just to kind of, kind of be at that level. But there are sort of, there’s a lot of really good mid-tier podcasts. I have like a, like a huge list. Some of them are like paid, you know, paid ops, 2K, 4K, kind of depending. Uh, there’s some really good ones. Um, so we could do if we if we establish a budget I don’t know. Let’s say it’s like, you know 6k a month or something And then we just get them on like three of those podcasts and just kind of like start building that up um, you know, and then try and get them into some of these, you know, the bigger ones, but not like the Joe rogan’s i’ve got an in with like the ceo diary and stuff, but um You know even with my in I mean, I know steven uh, it’s uh You know that waiting. This is massive and you again need to kind of proof. Okay, you got like your million followers, etc, right? So yeah, so or or you have to have something that is so unique in the news like if we can If we can create some kind of a hype jump on the wave of like something that’s hot in the news Get him to comment on it and kind of like become that face of that like news wave Then you know we could probably do it but But it’s it’s not something that I would spend like 80 of my time on it would suck something like that We should be listening for see the signals and then jump on it. Uh, but we need to have like a solid strategy. [Conference Room (Michael Houck) - Speaker 2]: That’s like You know, um, it just works and just gets us that content and visibility I I think one important thing here greg that you’re that you’re hitting on is um, you know, I think emile sort of probably briefed us all the same way, right which is that Yes, we need an underlying strategy that will lead to growth and Neil will see you know consistent continued growth on his on his socials but really he wants us to take these really big swings right and so what is the optimal strategy to take these like 1% swings I think it’s in large part what you’re saying Greg which is let’s find opportunities for him to be as much as possible the sort of face of some trending topic that we can then use as like a wedge to get him in even bigger opportunities rather than saying, oh, it’s good if we add this many followers per month. It’s what kind of moonshot are we going to be taking this month or this week or, you know, whenever the opportunity sort of serendipitously arises. So it just in terms of how I’m thinking about it, I would encourage us to think about it based on that. So it’s not like, you know, we need the underlying strategy for sure, but also to your point, we need to think like, what are the 1% swings that we can take from time to time? And where is it worth putting our effort into there? [Grigorij “8664 Grigorijrichters” Richters]: Well, that was one of the things I had talked to Emil about, and he asked me to kind of brainstorm this with you guys. So, you know, one thing that’s worked for me really well with different projects is if we either start some kind of a charitable thing or, you know, it doesn’t have to be a foundation, doesn’t have to be like super you know, kind of complicated like that. But for example, I had this young kid, you know, 12 year old autistic kid, you know, I did a little social media campaign. I had like Mark Cuban, I had like Steve Colbert, Jimmy Kimmel, Olivia Newton-John, like all these people like go on their socials and like talk about this kid with like that kind of hashtag. I know hashtags aren’t a thing anymore. But, you know, maybe there’s like something that feels, you know, authentic to like what it means stands for, you know, that, that he, you know, that we feel like is a good theme. Like obviously the dinosaur stuff was cool, but I’m not sure. So what can you become with dinosaurs? Um, you know, but if there’s like something that we can kind of like wrap that we can turn into both a news item, get maybe some celebrities behind. And I’m not talking about the Hulk Hogan’s and the Vivex that we kind of have to ask for favors, but like people that are like, look, there’s an important issue. Uh, you know, you want to put your voice to it. And then Amir kind of becomes the central voice of it. And then we kind of create our own, yeah, our own way, both on socials and news. [Jacob Shipley]: Great. [Jacob Shipley]: I mean, like you also, you mentioned a while back to me, like the possibility of like starting to like put your money where your mouth is with like the, you know, is it like $50,000 to fund some postdocs research on bringing animals back from extinction to where at least you can like, it's not just a pipe dream. But then I also think of like your story with your um, shoot. I can't remember the guy's name. Um Yeah, which I mean you got like wasn't the pope involved in that at some point like yeah, we got the pope We're the prime minister. [Grigorij “8664 Grigorijrichters” Richters]: I mean it was like there was like, I mean it was the first most shared post in 2014 on facebook it was You know, it's like those things are just you know, how it is. It's just like, you know, it's it's difficult to Michael's point, right? It's like difficult to kind of put a strategy behind it, but it just became that like crazy viral thing. We had 7 million shares in the first 12 hours or something like that, of that picture. It was just insane. Yeah, but yeah, stuff like that. It was basically, it was a friend of mine who had terminal cancer. We thought he's going to die. He had like 5,000 people on Facebook. I put a thumbs up, you know, said, you know, this is my last picture. And that picture we had within, I would say 10 hours, we went from 5,000 to 1.3 million Facebook followers on Twitter. And then you had the prime minister, presidents, pope, everybody kind of started talking about Queen Elizabeth, went to his hospital room. It just became gigantic. We had 12,000 cover stories on the news the day he died two weeks later, and we raised $9 million. And we had raised $50,000 in a year. And then from that picture to his death, we raised probably 9 million in 11 days. So, but it was like one of those kind of perfect storm scenarios that obviously it's hard to replicate, right? That sort of that success. Yeah. [Tatem Lindner]: Do you think that part of the success came from the fact that there was almost a timeline put on it? You know, a timeline, like people knew that he was going to pass. So then at the end of the day, what's a follow, what's a few dollars, you know? And so I think that's something to think about if we go down a strategy like that. [Conference Room (Michael Houck) - Speaker 2]: It had real authentic urgency kind of built into it, which also kind of reduced the stakes for the, you know, the person receiving and viewing the content. [UNKNOWN_SPEAKER]: Right. [UNKNOWN_SPEAKER]: Right. [Jacob Shipley]: Yeah. Yeah. Some of it's like, I think for, you know, the majority of the time I've been writing for real, very much focused on like the, I'd say like old way of thinking of like, yeah, what can I write that's going to get an above average amount of views that gets an above average amount of follows that drives like above average business outcomes. Whereas like, like you said, how can I think like we can shift as like, it doesn't matter if it's above average, like taking like the moon shot, like big swings, trying to think through, like, I think the personal branding doc rig you had, I thought was amazing of like how we're talking about what we're doing. We're trying to think through like what, Did that tangibly look like on linkedin or twitter or tiktok or reels like, um How I'm gonna put like parameters around that to where I can like really start to think of how can I like, Take some big swings Do you sorry just to do something Jacob? [Grigorij “8664 Grigorijrichters” Richters]: You just said and something that that I was kind of thinking from from what we had just discussed Just if you if you don't mind like 20 seconds on this Because Jacob you had said this about the dinosaurs and the business thing and I'm thinking you know one thing right that we could always is, I mean, these days, right, if you give somebody $100 million, it’s like, it’s not the biggest, like, donation or, you know, check ever, right? Like, you know, if you look at, like, what Elon’s done, etc. But I was thinking, if we could identify somebody who’s, like, got a big following on socials, and is, like, struggling to raise some money for whatever, like, ideally, something business related, and it’s, like, a business and good cause, and there’s, like, a lot of people behind it. Imagine, like, they need 5K, and Emil just goes and signs a a 10K check and send it to, you know, like as a social post or something like that, you know, like stuff like that, where it’s like, I believe in you. Um, I hope you believe in yourself, that sort of stuff. And it’s kind of like along the, cause if we do the charity stuff, I mean, what’s his brand, right? Like his brand right now, I kind of see him as like the billionaire dinosaur guy. Um, obviously he’s not the billionaire yet, but he’s at least like the kind of successful 22 year old. Right. And so I think if we go too much into the charity stuff right now, we might be confusing this Like, he’s a charity guy. But if there’s like some businesses that we vet and we are like, okay, well, these kids are doing something really cool. They just need 5k. Amir gives them a 10k, writes them a 10k check. And that, you know, if it’s like the right type of post and we do it like the right way, it’s great for media. It’s great for socials. Maybe it’s 50k, but you know where I’m going with this. And maybe it’s like the sort of random thing that like Amir does every now and then, right? People are like, kind of like Mr. Beast, right? Giving a thousand, I don’t know, something to people and then doing a video. It’s not as crazy, but it’s still like really cool. [Tatem Lindner]: I don’t know. [Tatem Lindner]: I think that was like my one issue with what you were saying before was just that I wasn’t sure if we were losing the tone of what we were trying to put out initially. But I think that if you round it out in that direction, it’s a really good idea. [Conference Room (Michael Houck) - Speaker 2]: I mean, look, Emil’s 22. He’s hungry. He’s young. Right he’s not some guy who’s going from gala to gala going from foundation to foundation he’s trying to change the world right he still sort of has that bad hunger that drive to be part of the change that his generation is going to make on future generations and sort of the status quo and so that’s like it sort of the ambition behind that I think is something that we definitely should lean into across all channels um so yeah I like that idea maybe we structure it less as, well, I don’t know how this could impact its viral potential, but we could do it more about business ventures rather than just some charity or whatnot. Just like Emil is this very successful young guy who’s backing other young people who are ambitious and changing the world, and he’s just dropping them thousands of dollars sometimes through social media. [UNKNOWN_SPEAKER]: I don’t know. [UNKNOWN_SPEAKER]: There’s something to that. [Jacob Shipley]: It’s like giving back. Sorry No, yeah, I agree. [Jacob Shipley]: It’s almost like I don’t want this to come off the wrong way But like instead of like out of the goodness of my heart donating five thousand dollars. It’s like I have enough We don’t want to come off as like brash or arrogant but like oh you need 5k like, you know that kind of mentality to make it look like not even make it look like he is young and successful and like Wants to like spread it around a little bit kind of thing, but I wonder like I think okay we have no momentum currently. I mean, that’s been like a brand new project for us that like we said, hey, like, you know, I would not phrase it this way, but want to, you know, back young founders building something cool. Somebody in the comments is going to get 5,000. Like, again, I wouldn’t say it that way, but like, if we get two comments, well, that’s not, that’s not good, you know, but if we get 2000 comments, like that could be really interesting. But how do we phrase that in a way that it’s asking for momentum? [Grigorij “8664 Grigorijrichters” Richters]: I think that wouldn’t work for me from a PR point of view. So I actually think, why? Because if we take the surprise out of it, we’re kind of taking almost a viral moment. Because if we do it 20 times, the 20th time, it’s not going to have the same impact as maybe the first or second time, unless it becomes every time crazily more, all of a sudden. And who knows? Maybe somebody’s saying, says, hey, I love it. I want to do a fund with you. And it becomes kind of a thing. But if it’s the first time as a surprise, and it’s big enough and interesting enough, and I can kind of take that to like a CNN or like a Wall Street Journal and say, here’s this Ohio 22-year-old entrepreneur who’s saving these founders who are struggling in that moment just because he can, but also because in return, he’s hoping to get you know, maybe a couple of percent, maybe it’s more like, you know, we don’t just randomly send checks, but it’s like, he does have a DM conversation with somebody and says, I want to help you. Can you give me 10% of your business or whatever, and he kind of comes up with, and they say, wow, amazing. Yes, absolutely. And then we kind of drop it, you know, like last night I saw this post and I thought, okay. And then once we’ve done that successfully and viral, then Jacob, then we can almost make this like a thing, like once a month, like, hey, folks, you know, we’ve done this. It did so well. Thanks to all of you. You know, what’s next? Like, what other businesses do you think we should be supporting? [Conference Room (Michael Houck) - Speaker 1]: Yeah, I mean, just to kind of, I’ll throw a little ice water on it, which would just be, you know, when we first do this, if he’s doing 5, 10, 15k checks, something like that, you know, they’re going to be getting less, like far less than 1% of the business in for that. And so maybe it gets to a point if we do build this into a recurring thing where, oh, if someone does this, then like the founder, if some founder opts into doing this, then they’ll get a big PR push sort of organically as a result of that through what we set up. Then we might be able to command a little bit higher premium, but you know, just especially if they have any existing investors or anything like that. The equity stake that Emil will be getting from this is very, very tiny. Which is fine. [Grigorij “8664 Grigorijrichters” Richters]: That’s not the goal, right? Well, maybe it is. [Grigorij “8664 Grigorijrichters” Richters]: Maybe it is higher. Maybe, maybe it is. Maybe it’s higher, right? I mean, we’d have to talk to him, but maybe the first one is higher and then why? I mean, I don’t want to construct this too much, but you know, if this does well, then we could go and set up a fund and have other founders kind of like put in and all of a sudden it’s like, you know, a million dollars, right? Sure. [UNKNOWN_SPEAKER]: Yeah. [Conference Room (Michael Houck) - Speaker 1]: I mean, if we get amazing that it’s like a big part of his, I guess, life at that point. He has a fund to manage and we hire a fund manager and that’s getting way down the line, right? But just initially, the equity stake that we’re able to command has nothing to do with even who Emil is. It has to do with what the founders are willing to give up. And if they’re giving 10% for a 10K check, that’s not a startup anyone probably would actually want to invest in. [Grigorij “8664 Grigorijrichters” Richters]: So, um, yeah. [Grigorij “8664 Grigorijrichters” Richters]: It just depends what type of a business that is. [Grigorij “8664 Grigorijrichters” Richters]: So, so one of my clients, uh, they’re called our riveter. Um, they were like baked when Mark Cuban backed them on, on, um, on a shark tank. And, um, you know, they almost went bankrupt last year, even though Mark Cuban is like the main investor, because they didn’t have 20 K to, to pay some lawsuit bill, whatever. So like if a meal would have come and given them 20 K in that moment of desperation, it probably would have given them much more than the 20K is worth. So maybe it’s about just sort of, and again, you know, of course, like, you know, maybe it has to be 50, but maybe we just find like the one, and maybe this is not something that we started with kind of like next week or August 2nd, but maybe we just need to like find the one opportunity where it’s like, okay, but me, I wouldn’t have put the 20 or 50 K in, they would have had to shut, you know, they would have had to shut down. [Tatem Lindner]: I think that in order to do that, we almost have to have that come naturally, which puts us in this really interesting lull right now where I am worried that if we wait too long for something to pop up and we’re not making progress in a different area, we may find ourselves in a situation that we don’t want to be in. So I think that this is a really good area to look into, but I almost feel that we should take some time to look at some other options and have this one be something that we can go to when a post or a video becomes viral enough for him to use that strategy. Yeah, we should definitely zoom out for at least this call. [Conference Room (Michael Houck) - Speaker 1]: But just to close the loop on that, I just want to sort of play this out a little bit, which is, is that the type of bet that we really want to recommend that Emil makes? We want to say, hey, invest 20 or 50k in a business that’s otherwise on the verge of failing. Maybe that’s a good story to talk about and we could get some traction as a result, but I think even for Emil, that’s a decent amount of money, 20 or 50k. So I would assume he would want to deploy that in a way that optimizes his upside as a business that could grow and have a venture-sized outcome and things like that. So I would feel odd making a recommendation for him to invest in a business is in dire straits, let’s say. So we can talk about that, though, if we get further down that. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, but maybe if we put together the timeline for six to 12 months, and then you entertain them to your point, let’s talk about the foundations, the basics. And then we can almost put these milestones on it, or whatever you want to call it. One of them is like, okay, like do this sort of business, business invest, um, you know, and whatever else, like the other ones are the sort of, you know, like news Jack, some, some, some big kind of like hot news item, right. That, that can really be driving and then everything else, obviously like, you know, we shouldn’t build a strategy around like the entire strategy around this. [UNKNOWN_SPEAKER]: Yeah. [Tatem Lindner]: Cause I think that when he inevitably blows up, cause we’re going to do our jobs, right. Um, that from then we need people to fall in with what’s already out there. So, like, what are they going to come back to and what are people going to look at after he does, like, the good deed or has, like, the really viral LinkedIn post or whatever? And I think we need them to come back to something good that they are now very interested in and want to follow along for the rest of the story. [Jacob Shipley]: Yep. When I think, like, I was thinking back, like, other young entrepreneurs that have like, you know, Hermosi has been overplayed, but like as a starting point, like what made him go from no social presence to millions and millions of followers in a really short timeframe on like the Twitter, LinkedIn side, you got like Chris Kerner, you know, mobile home park guy, but like really kind of exploded through that. Like what, you know, they, they, they have an existing area of expertise that obviously like is a prerequisite of you have to prove, So I worry about like, I think the billionaire dinosaur guy is a hundred percent where we’re going, but it’s like, what do we have to work with? And I know Emil wants to kind of stay away from, like, I got my college to pay me $200,000 to go to school, you know, like less away or more away from like the juvenile like stories. But what do we have to like showcase before we can start saying I'm a billionaire that's going to save the dinosaurs? And how do we, yeah, how do we portray that in a way that gets that momentum going at a faster rate than we have before? [UNKNOWN_SPEAKER]: Can someone share with me the, what the billionaire dinosaurs line means? [Conference Room (Michael Houck) - Speaker 1]: Like, I, again, I haven't had time to go through this doc, but it was a joke, so I'm up to some background context there. [Grigorij “8664 Grigorijrichters” Richters]: I mean, the, the, you know, it was, it was, it wasn't that personal doc, but that kind of started. And you guys feel free to, like, throw in comments, collaborate. You know, Amir told me that really his big obsession is he wants to make you a billion dollars not to own, you know, not for the sake of the money, but to have enough money, enough wealth that he can bring species back, especially the dinosaurs. It's like his great passion in life, right? That's like his mission. So he needs that money in order to have, you know, enough to push that technology and to kind of get us into that place where we can, you know, bring back species. So I kind of thought, okay, that's really cool because, you know, like he's an entrepreneur, he's a prodigy, he's a 22-year-old, like we can play with those things for a while, but after a while it'll start getting boring and after a while he will be 30 and 35, he won't be like the young prodigy anymore. So I'm kind of thinking like, okay, in 10 years, okay, you're going to be in Forbes, Forbes 30 under 30, international, internationalists, going to have a billion dollars, and then you're going to be the dinosaur guy. And that's kind of like the, this sort of the, this mission to, you know, this goal to work towards. It's not something that I would put like in this LinkedIn right now, as in like, you know, working towards a billion dollars to save the dinosaurs. Maybe the dinosaurs is cool already, but I don't know that we can say too often that, you know, he wants to become a billionaire because at some point he'll get old and he'll actually have to, you know, do it, right? [Jacob Shipley]: He just, I actually had a call with Neil last week where he made like a case. I mean, he did a post out of this, but he made a case for why he thinks Colossal is going to fail and like how he would do it different, which I think is going to be kind of interesting. Cause he kind of outlined like, why would I not just go work for Colossal? And yeah, his line of thinking was super interesting. I don't know if, you know, right, wrong or indifferent, which is a good story. [Conference Room (Michael Houck) - Speaker 1]: I think that there's, there's some dissonance. That we should work through, which is, if his mission is to bring back the dinosaurs, then why is he not, and he is a founder who can raise venture capital and has a network and all that stuff, then why is he not working on a company right now to compete with Colossal and to bring back the dinosaurs? If I hear somebody is gonna be the dinosaur guy, then I want them, I'm like, okay, well, why are they not working on that? That's the first place my mind goes. Let's brainstorm, like how do we work through that? And should that be the angle? [Grigorij “8664 Grigorijrichters” Richters]: Because he has a, because he has a, has a path, right? His path is, you know, he'll, he'll, um, you know, he's working on flash pass. Then he's going to buy a company for that. He needs to have a public company for that. He needs to have a certain profile already, and then he can kind of like do all of these things. So he has like a sort of a, that already worked out. That's why I also think that with the dinosaurs. We have to be a little bit careful at this point because, you know, I can mention it a couple of times, right? But eventually it's like, yeah, what are you doing to do it? That's why I sort of suggest to Jacob because I'm actually kind of in that space a little bit in space and sort of the dinosaur piece a little bit part of that. There is a lot of research that's very cheap, like the talking 30, 40 K that he could be funding for postdocs. And then he could say that, well, I'm already funding right now just on the side. Dinosaur research like there's a bunch of postdocs coming out of Berkeley for example right now they all need money especially with with Trump cutting all the funding so you could very easily like just just pay for a couple of postdocs and at least like when people are asking you know it's like well I'm already doing it but right now it's not my main focus my main focus is two billion dollars so I'm also thinking like yeah he's probably right now the business guy and the business prodigy more than the dinosaur guy he can be the dinosaur guy when he's like kind of like Elon or Jeff Bezos and sold a company for like $2 billion. And then he can say, oh yeah, I’m putting $2 billion into the dinosaurs. [Tatem Lindner]: I think it's something where you can sprinkle in that he's interested in that space, but it's not something where you can say that he's the person that you go to. But I think it would be very blindsiding for people if just randomly one day he switches up and he's like, oh, I'm just to go into dinosaurs and bring them back from the dead or whatever. But I think that in the middle of that, like it's okay to have sprinkles of it, but I don't think that we should really hone in on that as our mission. [Jacob Shipley]: Yeah, I totally agree. I think like that's where we're going, like Greg said, like when we have the, you know, the credibility to go there. But I think like the example was like Elon Musk, if you ask them like what his mission is, it's like he wants to retire on Mars. And so you can make the case, well, why are you messing around with an electric car company if that's your goal? It's like, well, obviously they're intertwined, and that's a vehicle to make a lot of money. But yeah, I agree. We're not at the place where you can do that. But how to start telling those stories in a way that, even aspirationally. [Conference Room (Michael Houck) - Speaker 1]: Yeah, I mean, Elon's goal is to make the species multi-planetary. And in order to do that, you need an insane amount of energy. And his view of Tesla is that it's early electric energy technology that will eventually be used to take power from the sun with giant installations in the middle of space that we then beam into whatever power stations we have on different planets. That's literally what he wants to do. So they seem very disparate, but they sort of funnel up into that. But I think that the bigger takeaway for me for Emil is that, especially with these VCs, if you want to be taken seriously as somebody who is going to build a billion dollar and actually accomplish that goal, they need to see you as obsessed with the mission that you are going to work on for the next few years to make that happen. And so, Tatem, to your point, I agree, we should sort of sprinkle in, okay, well, Emil's this well-rounded guy, he has big dreams across, he's this ambitious guy, right, and dinosaurs are an ambition he's passionate about, but I think that we also need to make sure, because VCs are gonna Read these articles that come out about him he's working towards with that is something that's also very exciting and clearly seen as like his obsession. Because otherwise when he goes and, you know, is trying to raise a billion dollars for the company down the road, if everything people Read about him is like, oh, he's the dinosaur guy or what have you, I just feel like we run into trouble with that. No, I fully agree. [Grigorij “8664 Grigorijrichters” Richters]: I fully agree. It was more of the sort of thing of, it's kind of a sprinkle, it's kind of a layer, right? Like he's not just I just didn't want to tell the, I mean, this was just from a PR point of view, I didn't want to tell the same story 50 times, right? Like I've got a bunch of clients who are like, you know, 20, they just made $50 million on YouTube, right? Or this and that, right? Like it’s not, being 22 and multimillionaire isn’t as like newsworthy as it used to be. So I’m kind of just trying to look for something unique, but I fully agree with you. [Tatem Lindner]: And also like the virality aspect, like if he does some like really cool business stuff and about that there’s a much bigger audience like that’s gonna push the post and like if he just constantly talks about dinosaurs I think we have one other added thing that I thought about when when we were just talking through that is that we with flash pass it’s a government contract so if we bring too much I don’t know feel towards that, I think that that could potentially take away from opportunities he could have in the future while he’s growing this governmentally associated. Are we supposed to talk about the government piece? [Grigorij “8664 Grigorijrichters” Richters]: Are we talking about that on socials? I’m not sure, Jacob. [Jacob Shipley]: I guess that’s kind of where I feel, not running into a wall, but yeah, we don’t want to talk about how much money we’re making oh we’re just printing cash with flash pass because then it’s like well then you’re gonna piss off some people on that realm and so it’s it’s that’s what i’ve been kind of like throwing a little bit I know on twitter specifically he doesn’t want to talk about hulk hogan or vivek which is fine um and then we can’t talk about the you know printing like how successful flash pass is obviously we talk about like yeah we’re growing by a ton but I don’t want to advertise how much we’re making and And then, you know, this aspirational, I agree, like we don’t want to, we want to be seen as laser focused, um, is that we are solving the looming AI induced unemployment crisis. That’s, that’s the problem we’re solving immediately. Like, I like that. And I think we’ve been taking a lot of shots at that on Twitter and LinkedIn, but how do we, um, how do we sell it of like, man, this guy’s obsessed, not just obsessed, but he’s obsessed and successful without we are making X number of dollars and partnering with people like, So, yeah, I don’t know if I know the answer to that yet. [Grigorij “8664 Grigorijrichters” Richters]: You know, taking everything, also like the podcast stuff, you know, one thing we could always do, kind of reverse engineer it, is we could figure out, like, if we take the top 100 VCs or the top 50 and kind of figure out, like, what are the podcasts, what are the topics? I mean, if VC is sort of like our end audience, Like, they’re not going to make us viral, right? But they’re like the ones that we want to be attractive towards. You know, what are sort of like the messages that they share? What are the, you know, what are the podcasts they listen to? What are the news magazines that they consume? And then sort of like build that path, like that short-term path of like, okay, there’s like 200 different places, like podcasts and news media. How can we make sure that we’re present in, 20% of them in the next six months, you know, like on the different podcasts and have the people say all of those things. Oh, I met Amir. He’s obsessed. I met Amir. Wow. What he’s building is incredible. I met him, you know, like rather than like us sort of like saying this stuff, like I’m obsessed and this is what I want to do. Like have whatever those podcasts and news media have them just, just do the talking for us. [UNKNOWN_SPEAKER]: Yeah. [Conference Room (Michael Houck) - Speaker 1]: A hundred percent. I think just quickly to close the loop, Jacob, on your point, I feel like there’s a there’s a delineation between, you know, let’s talk about like the the Mark Liu of the world, right? He’s talking on Twitter all the time about how much money he’s making with his businesses, like he’s building in public, right? He’s sharing his founding founding journey. That’s not a meal. That’s not what we want a meal because that’s that’s like low tam content for the people that Emil cares about, caring about him, right? That’s like good content for growing on Twitter. And if you want to build like an indie builder type founder audience on Twitter, which is not a meal’s goal. So I think what we can do is shift it to what you both are sort of talking about, which is, you know, let’s make this mission driven. Let’s make this cause driven. Let’s make this, you know, not about, Oh, we make so much money per partnership or per person who’s using flash pass. It’s more about flash pass is going to be really important. And here’s why I care about that. And here are stories that facilitate and show why that’s the case. Right? So if you’re talking AI unemployment. Great. Like let’s lean into Emil helping people who are dealing with that already. And he’s an early sort of pioneer for turning that around for folks. [Grigorij “8664 Grigorijrichters” Richters]: Right. [Grigorij “8664 Grigorijrichters” Richters]: That’s so good. [Grigorij “8664 Grigorijrichters” Richters]: That is sorry. So sorry. But that is so good. You know so we could take the idea of the business infusing it into maybe people that are struggling you know that are that are kind of already losing their jobs to sort of AI. You know. And it’s like those little checks and it doesn’t have to be like a lot because then it doesn’t have to be 50,000. It just has to be like maybe $300 here on your PayPal all of a sudden or $500 here. And it becomes a sort of like, who’s that guy? What is he doing? Why is he like, you know, yeah, that’s my goal, that’s my mission. [Conference Room (Michael Houck) - Speaker 1]: And what we also do then is we obviously keep track of who we’re sending these to. And then, you know, six months down the road, we revisit that and we make a post, we make some content around, oh, look, how this person was able to turn their situation around because of Emil’s sort of stepping up and making this generous action that he did. So if you do that at scale and you use it as like the guy who’s fighting AI unemployment, that’s going to be a really powerful narrative over the next five years. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, that’s really cool. That’s really cool. And then if we say, OK, we’re going to spend $50,000, but over the next, let's say, year, but we split it into, know, like it has to be impactful, right? Like for somebody receiving $300 for rent is a lot. For somebody it’s like, it doesn’t even, you know, pay for my Ferrari. It’s kind of like the perspective, right? But if he’s really like doing it for, for like some of those people and we, we don’t want to be like too in your face, like, Hey, I’ve, I’ve, I’ve sent $300 to them, but it's, it's almost like if we can find people and they kind of can know that, And Mia sent it and then they look him up. And then in the comments, they said, Hey, I'm here. Just send me this guy. Just send me $300. [Conference Room (Michael Houck) - Speaker 1]: And it’s almost like we don’t want at the beginning. Yeah. [Grigorij “8664 Grigorijrichters” Richters]: Sorry. I cut you off. [Conference Room (Michael Houck) - Speaker 1]: I was just saying that that’s like a super authentic piece of content that has real potential behind it, because it’s like, who is this guy? It’s very mysterious. It’s very generous. It’s very authentic. It’s like my Spidey senses are going crazy in some good ways on that. [UNKNOWN_SPEAKER]: Yeah, exactly. [Grigorij “8664 Grigorijrichters” Richters]: And the idea is not to wrangle this into content in week one. We want to put a timeline on this and we want to control it to a degree where we want to make it obvious enough that we know somebody will eventually on Reddit or somewhere post something. So ideally, we identify people that talk about this and are quite active on like Reddit or some of those channels, right? So there’s a good chance one of these people will eventually say it. Yeah. And then, and then once it’s sort of out there, it becomes like really, I mean, if it’s $300, like CNBC won't care, but if it's like 50 people that receive $300 and you know, it almost feels organic, then I think it starts becoming a real story. Yeah, exactly. [Conference Room (Michael Houck) - Speaker 1]: And I think that, Greg, to your point, that’s how we should be looking at it. It’s like Emil’s giving us a long time horizon for this, right? We don’t need to prove out X number of impressions over the first month or first quarter or whatever. It’s about the, the, the moonshots, the, the, the exponentially impactful bets that we can make. So with that framing, like, you know, if his goal is to raise a billion dollars for the company on the back of this personal brand that we as a team are going to build for him, then like, that’s one bet that we’re making, um, over time. And I think that part of what we should do over the next couple of times that we meet is identify maybe a couple more of those that we can then go to him with and be like, Hey, here’s what we’re starting with. Here’s some other ideas that we have. Like, let’s get your POV on, on which of these you you’re most excited about. [UNKNOWN_SPEAKER]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: So we got 10 minutes. What are we, let’s, let’s, let’s take some actions here. Um, and also we need to schedule sort of like a follow-up call just so, you know, we were all moving. Um, so, and we should also kind of split up the work as in like, you know, what do we need to deliver to India and do this in a structured way? Like, I’m happy to sort of somewhat project manager that. Make sense here? If that makes sense, unless somebody else wants to kind of like take that, just to kind of like keep us on track. Michael, I think you said you wanted to set up a Slack channel from your guys’s end, which I’m fine with, like whatever you think is best. And then, you know, what’s sort of like, I mean, it’s Tuesday today. What are we thinking in terms of like timing? When should we have something to get and what What are we putting together? [Conference Room (Michael Houck) - Speaker 1]: Well, let’s, I think we’re doing weekly calls, right? That’s at least what Emil had told me. Is everyone on the same page? I mean, maybe we just find the time that works for a check-in every week and then any deliverables that we’re creating, we just have ready to review together either before that call, ideally, so we can use the time sort of proactively to discuss rather than review. But yeah, I mean, what do you guys think about that? So if we set up a Tuesday meeting or a Monday meeting, we can just have stuff ready sort of the day before. [Grigorij “8664 Grigorijrichters” Richters]: I mean, does this time today work for everybody or is this like a good time that works every week or is this different every week? [Conference Room (Michael Houck) - Speaker 1]: Yeah. Good for you. [Grigorij “8664 Grigorijrichters” Richters]: Jacob, good for you. Okay. I’ll make this a recurring call then. Cool. [Conference Room (Michael Houck) - Speaker 1]: And Greg, do you mind inviting all three of my email addresses as well? No, just send them to me. Just send them to me. I added them to the invite, or at least I think I added one or two of them. Let me see. [Grigorij “8664 Grigorijrichters” Richters]: I can see two. Yeah, those should be fine. Say again, Jacob? I’m sorry. [Jacob Shipley]: No, I just said, while you’re doing that, I don’t know if you guys ever used the tool Spark Toro. It ran Fishkin founded it. It’s audience research. I’m a huge fan of it. You can type in like somebody’s profile contains these words and then it can tell you what the people that have these words in their profile, what websites do they go to? What podcasts do they listen to? What YouTube channels do they watch? So I, while we’re on the call, I ran some searches of like people that have just VC in their bio. What are the podcasts that they’re most likely to listen to and then it gives you the data on? You know, how many episodes is it? [Grigorij “8664 Grigorijrichters” Richters]: How many viewers do they have that kind of thing would be helpful over it’s just if you’re trying to like, yeah, yeah, sure Definitely What do you guys sorry Just one thing, what are you guys thinking of collapse? Obviously, ideally, I mean, not ideally, it’s kind of having a call with Vivek, maybe not, but somebody like an influencer or somebody already has a couple million followers in the space. It could be a kind of part of the podcast strategy, I guess, but what are you guys thinking of stuff like that? I pushed a little bit on that. [Jacob Shipley]: on our call last week, I was asking like, he’d been playing tennis with Vivek. And I was like, okay, can you take a selfie? And he’s like, I just don’t want to like, I don’t want to seem like the, like asking for favor. You know, I want to be his friend. I don’t want to act like I’m his friend. I don’t want to seem like I’m acting like I’m his friend to get something. I get that. And he had a call with Sam Altman a couple of weeks ago. And I was like, well, can I tweet about it? He’s like, nah, we’re just Like I’m not friends with him yet, you know I said I want to grow it to a point to where like It seems like I’m on equal playing fields before I start leveraging that so part of it’s like well Which is gonna come first, you know, like we have to you know, come trade off a little bit But so I I’m thinking through that too of like what? Yeah, what it what seems like he’s being needy and asking for things and what’s like just genuine like, you know Trying to figure that piece out. [Grigorij “8664 Grigorijrichters” Richters]: Okay, but that’s not really good. [Grigorij “8664 Grigorijrichters” Richters]: I didn’t know but Sam stuff. That’s a really good point, though. Maybe here’s something where we can all kind of think through and maybe we can kind of lobby together. I definitely feel like the Vivec stuff, from a PR point of view, I kind of said, can we get one interview of you and Vivec? In the Wall Street Journal, the right publication is just going to blow you up. It’s going to make it so easy for all the rest. Vivec thinks here’s the next You know, like that sort of stuff. Not that Vivek will say it himself, but they kind of paraphrase it. That’s sort of like the dream scenario. But yeah, stuff like that. If we are all on the same page and we can kind of take a couple of those shots and sort of say, this would be really good for the brand, and we just need this at the beginning, it’s just a great way of really growth-hack this, I think. [Conference Room (Michael Houck) - Speaker 1]: Yeah. Perspective I get it too though which is like he’s trying to he’s trying to have that sort of article right naturally maybe emerge rather than like him making it seem like he is through his chance he’s like I’m banking that social capital for the long term rather than when I get it so it’s it’s a dance that we’re gonna have to do because I imagine there’s some people who he’ll be more comfortable with us doing it for in the short term other people maybe who he like Sam we probably wouldn’t be I’ll be back I get it right because it’s been kind of an important relationship. [Grigorij “8664 Grigorijrichters” Richters]: But like some of these other folks, yeah, maybe Sam at some point. I mean, Sam takes selfies with like everyone and anyone. There’s so many selfies with MF people, but yeah, I get it. But I think that’s a good piece to think through. [Conference Room (Michael Houck) - Speaker 1]: Yeah, I think the word that we use very successfully with my own company to get into, you know, with our mindset to get into basically any door we wanted was, Sprezzatura, have you guys heard of this concept? It’s an Italian word. Basically, it means it’s like you’re effortlessly cool. You’re intentionally trying to not look like you’re trying, right? And if you can pull it off and it comes off as very authentic or it is authentic, then you’re in a much better position than someone who is trying to get that selfie when they see that person or whatever. Yeah. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, absolutely. And I wasn’t thinking, you know, like, hey, let’s just take a selfie. I was more thinking, you know, like that one post or that one conversation that he can have with somebody because it’s going to educate an audience, you know, like that sort of stuff rather than like, hey, let’s take a selfie. Yeah, totally. Totally. [Conference Room (Michael Houck) - Speaker 1]: Makes sense. [Conference Room (Michael Houck) - Speaker 1]: So before next Tuesday then, I’m going to set up the Slack channel right after this call. And Greg, you’re going to set up the recurring meeting. Of you’ll drop the Arcturo research into the channel. And then what other action items, just as a crew, do we want to have between now and next week? [Jacob Shipley]: I’m still business as usual with cranking out just like LinkedIn and Twitter content. So I’ll keep doing that. Just delivered some posts yesterday, and then we’ll have another batch later this week. [Conference Room (Michael Houck) - Speaker 1]: Between the three of you guys, is there anything that we want to processize, centrally set up so that we can see, OK, here’s what’s going out through this channel so we can coordinate a little bit more? Is that going to be valuable? Or is that going to be too much of a headache to set up this early? Tatem, I’m curious your thoughts there. [Tatem Lindner]: And Greg, you too, on the VR side. [Tatem Lindner]: I personally think it’d be really helpful. Because say, Jacob, if you’re posting something about Flash Pass, I think say we have clip farmed or something in the past, I can parent with what he’s putting out on a channel that you’re already putting out. And then we can maybe have like a week where that’s what we’re really honing in on or whatever our strategy is for that time frame. So yeah. [UNKNOWN_SPEAKER]: Cool. [Jacob Shipley]: Sorry, I would love also, I don’t know if it’s, I use a tool called Vista for other clients for like social media management, but if that would be helpful, I can always get that set up, Tatem. To where like we’d have to move it over Yeah, let’s think through that. But so you can see the content I’m posting I can see the content you’re coming up with and make sure that like we’re you know Not crossing the wires and make sure you’re getting all the best use you can out of what I’m Coming up with and vice versa I think that works and you and I can always talk one-on-one if we need to in order to Actually create like an organized structure with that. [Tatem Lindner]: Um so that we’re on the same page so that it helps us out as we move forward. [UNKNOWN_SPEAKER]: Sorry. [Grigorij “8664 Grigorijrichters” Richters]: Go ahead Greg. [Grigorij “8664 Grigorijrichters” Richters]: I’d love that too. We were just accepted as entrepreneur contributor, which is awesome. We can actually, because on entrepreneur, we can also even have like our own kind of video and podcast type content that we publish, which is really cool. And so I’d love that too, especially now that we have Forbes entrepreneur and observer, we’re going to have like stuff every, basically like every week. And so having that on the calendar for all of you guys to see, definitely very helpful because one of the things that they do, they give you more time on like the homepage. If for example, like you’re driving traffic, right? Like they look at that stuff. So if, if we can all kind of like elevate that and there’s a good chance that Amir will be on an entrepreneur or, you know, uh, homepage for some time. [Conference Room (Michael Houck) - Speaker 1]: That’s a good idea. Um, we also have a notion. Like hub for a meal that Jacob and I use and Emil has access to and everything like that. Maybe we, I know Tatem, do you guys at Candid have anything like that set up for him already? Greg, do you have anything? Should we consolidate this into one place? What do you guys think? [Tatem Lindner]: I think that works. [Tatem Lindner]: Yeah, that’s great. Yeah, I think Notion would be fine if that’s what you guys want to have going on and we can just add to it because I don’t want to make your life more difficult because you have other things to do as well. Okay. [Conference Room (Michael Houck) - Speaker 1]: I will, I will update the structure. Cause this can be a little different than our normal clients that we work with, obviously. So I’ll update that today. I’ll add you guys both to it. Are the emails on this invite the right emails for notion for you guys? [UNKNOWN_SPEAKER]: Yeah. [UNKNOWN_SPEAKER]: Yeah. [Conference Room (Michael Houck) - Speaker 1]: Um, and then I think also, Greg, it would be really good if we just kept a list of like, you know, bylines that we’ve created that, that Emil has been in, uh, articles, things like that, just anywhere that he’s been just so we can refer back to it, especially Tatem and Jacob for you guys to refer back to later. So I’ll create a spot for that. And then I think once we set up this channel, we should also sort of pitch Emil on this first idea that we have, which is these like micro donations specifically targeted around this thesis. So I’m happy to draft up a message and we should all kind of add our thoughts about why this is a good bet for him to make. And we can see, once he approves it, we can start building a strategy to, okay, how do we identify these people? What’s the method of getting their PayPal or Venmo or whatever, right? So we can get into the weeds of that later, but I think let’s get his approval on the idea first and kind of go from there. [Grigorij “8664 Grigorijrichters” Richters]: Okay. Absolutely. I have to jump, but one last thing for you, Jacob. If we have the entrepreneur and Forbes stuff, a lot of people put that and they’re kind of LinkedIn CVs as well, you know, like a contributor. I mean, obviously chat at Food for Meal, but you know, a lot of people like that stuff. Cool. [Tatem Lindner]: Do you go by Michael or Houck? [Tatem Lindner]: I’m sorry. No, it’s fine. You can, I go by either. [Conference Room (Michael Houck) - Speaker 1]: I, you know, I went, I was in a grade school with 80 kids, 12 of them were named Michael. So I’ve gone by Houck for a long time, but my friends call me Michael. [Tatem Lindner]: Everyone called you something different, so I did not know what you preferred, and I’m a little confused in your name now. [Jacob Shipley]: No preference, and I won’t be offended, so. [UNKNOWN_SPEAKER]: Literally, your Twitter handle was callmehawk. Yeah, I know, I know, I know. [Conference Room (Michael Houck) - Speaker 1]: It’s banned, so, you know, it’s fine. It doesn’t mean anything. [Grigorij “8664 Grigorijrichters” Richters]: Okay, well, good first meeting. Great to meet everyone. Thanks so much. Bye. [UNKNOWN_SPEAKER]: Okay. [Grigorij “8664 Grigorijrichters” Richters]: Bye.