- Duration: 49 min
- Platform: meet
- Source: Read.ai 01JYM8PZ4JGE20G95VS579HQ5V (https://app.read.ai/analytics/meetings/01JYM8PZ4JGE20G95VS579HQ5V)
Transcript
[Blake Stewart]: So yeah, we can find more time if needed. [Michael Houck]: Yeah, we can always go over if we need to. But I think we’re on the same page about most stuff. But yeah, happy to chat more if there’s anything specific you want to dive deeper into. But yeah, sorry for combining them. I have more travel this week than I expected. So next week, I’m heading to Charleston for two and a half months and not going anywhere else. It’ll be a little more stable. [UNKNOWN_SPEAKER]: Nice. That’d be great. [Michael Houck]: Yeah, no worries. [Blake Stewart]: I mean, this is a priority. So, uh, let’s get into it. Yeah. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: So we have 78 people, um, which is pretty good considering the fact that, um, and I think this was actually smart considering the fact that we didn’t do what Jacob, um, flagged as a possibility, which is invite our whole networks on LinkedIn to this. I do think that if this goes well, we should do that with the next one. But I’d like to do that with a more buttoned up deck structure and just make it feel more professional. For this first one, I think we probably want to just keep it a little looser, which is fine and uses a test run. So we can even acknowledge that on the call. This is our first public one, we plan to keep doing them. This is just our test run. So we can frame it that way for people at the moment. So yeah, so I guess how do we want to use this time? I think there’s, you know, Blake, you and I haven’t, we’ve obviously talked about it, you’ve sent me sort of the structure. Initially, I left some comments on it. And I think you went in and changed some things up. But I don’t think that we’ve run through everything in full. [Blake Emal]: So I think the two ways we could use this time are one, like we do the thing for Blake and Blake you’re sort of like giving us feedback as we go or maybe at the end and writing it down and stuff or the three of us sort of jam on it walk through it but without it being like a presentation uh I I’d say second one because I’m I feel really fine once we’re all pretty aligned on everything just going through it tomorrow for the first Um, I, I worry that if we just do like a true dry run, we’re just going to end up spending the time stopping and starting the whole time anyway. [Michael Houck]: Cool. So what do you think, Blake? [Michael Houck]: Yeah, that’s fine. [Blake Stewart]: I mean, it’s up to you guys, however you feel comfortable. The only thing I would say is, do you want to hop over to zoom to make sure you’ve got the, that webinar piece down or, Oh yeah, I got to pay for zoom. [Michael Houck]: Um, so that’s on my to do list for today. Uh, so right. Now we would get cut off after, what is it, like 40 or 45 minutes or whatever. So I can do a test tomorrow morning beforehand with a different Zoom. But yeah, I think that’s pretty straightforward, I think. We’ll let people in sort of The one thing would be if you want to attend and sort of be the, I don’t know, master of ceremonies type deal where you’re managing the logistics and making sure if someone joins late, they’re let in. You know, replying to comments and things like that. I’ll probably be in there replying to comments too, but just in case I miss something or you can be faster on the emojis or what have you, you know? [Blake Stewart]: Yeah, that’s fine. I’ll sign on that. That’s good. Yeah, I can handle that. And then we could have a little Slack channel on the side too for any private conversations. [Michael Houck]: Let me actually set that up now. I’ll set up a little channel here. [Blake Stewart]: Yeah, I could flag kind of important questions to be addressed there for y’all. [UNKNOWN_SPEAKER]: Okay, let’s see. [Michael Houck]: Okay, I just add you. I called it megaphone live. [UNKNOWN_SPEAKER]: Why don’t I pull the thing up? [Michael Houck]: Yeah, and then let’s just So let’s just go through it piece by piece and make sure we’re covering everything. And also, I think, Blake, if you just want to flag, like, this doesn’t seem complete or whatever, we can adjust that, because we might not have everything offhand. [Blake Emal]: All right. All right. Everybody see this? [UNKNOWN_SPEAKER]: Yep. [Blake Emal]: OK. [Blake Emal]: This is the main table. I actually added a toggle, kind of brought out some more stuff here, but I think there’s probably some stuff to edit out and work through. Some of this stuff, there was some carryover from the X1 that we did that still applies to if we do get into any writing stuff. But obviously, a huge bulk of it is totally different. So the structure for the X1 that we did was algorithm first. This one we’ve done, the algorithm is kind of more at the tail end. So I don’t know if we want to flip that and just have it algorithm first or keep the current structure. [Michael Houck]: No, I mean, Blake, you tell me what resonates more with you. But my POV is that we’re going to set this up as like, hey, we’re building a foundation for you, right? This is like a machine. And the sort of most important, easiest and most in control area of that machine for you to do is making sure your profile is optimized. It’s also pretty lightweight and fast. That’s fine with me. [Blake Emal]: That’s the current structure that I had. So most of it’s actually profile-based. Even when you start getting into content, a lot of that still kind of relates to how you’ve got your profile set up in the sense that it’s all just CTAs. And a lot of the stuff that’s in your featured section is going to be what you’re pushing into content. Like these tactics here that we have in section two. So I think that probably makes sense. I guess that begs the question, if we want to dive into this part at all, and just spend more time, more on like, here’s how to get your profile right. And then once you have your profile, right, here’s how to actually create content that pushes into leads because your profile is set up well. [Michael Houck]: I mean, I think that the engagement piece is important for two reasons. One, because I feel like, it doesn’t get talked about quite as much, and at least not like broken down in like a way that people can replicate, like people hear like, oh, engagement matters, you know, but like, well, okay, what does that mean? So I think we can go deeper than that for them. And also, I think it sort of demonstrates expertise in an area that we can add value, right? So we have the creator network, we have megaphone, it sort of pushes people further along and makes them think more seriously about any offer that we would be we would be pitching. So and trusting So I would say, let’s keep it. OK. Sweet. [Blake Emal]: And then the live critique thing, I couldn’t find a natural spot besides at the end to really do that, because I think it’s better to teach the principles and then do that. But with a Q&A, it’s just probably going to be too much. We would have to cut down half of this stuff to be able to do any live critiquing. [Michael Houck]: Yeah. I mean, maybe we could. Maybe we do, instead of critiquing two profiles, maybe we just do one. And I think we allocated 15 minutes for the profile section. Personally, I feel like we can probably get through the meat content there in eight to 10, maybe even a little bit less than that. So maybe we save some of that time to do one of these critiques live. [Blake Emal]: OK. [Blake Emal]: What’s the best way to choose who we do for that? Just ask. We just randomly pick somebody? [Michael Houck]: Yeah, so here’s maybe what we do. So we say at the beginning of that section, so when we start diving into the stuff, we say, you know, if you want us to critique your profile in a few minutes, drop it in the chat and then Blake, you’re clicking in and looking to find one that could be good for us to evaluate. Maybe it’s like, you know, maybe they’ve worked at decent places or they have some like relevant experience and like it’s filled out, but it’s like not optimal. Like the bio is short or blocky and overly professional, there’s no banner photo, their headshot’s bad, their one-liner’s too long, like all these typical kind of errors that people would make. And I can send you over a loom that I do, that I’ve done for one of these people, so you can sort of see the things I call out. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: Let me make a note to that. Well, at the beginning of section, Blake views profiles in comments and surfaces with commenters. I think a big thing we’re going to need to figure out is how we’re splitting this up. [Blake Emal]: Is one of us more in charge and the other will just kind of jut in with extra insight or are we going to do alternating sections or um yeah that’s another thing we’re gonna have to figure out otherwise it could be a little janky yeah I mean what do you guys think I’m open to open our thoughts there for sure I mean from my perspective I can I can well I obviously wrote a lot of the context and gathered a lot of this stuff so I’m happy to like run on it if you want but ultimately like the sales call will be you so it just depends on like where we think the more more credibility comes in I think is where we lean I don’t think we should have like alternating sections because it’s a little disjointed I think it should be more like we’ll both be pretty heavily involved but one person clearly runs the agenda and then the other person has like like a lot of supporting insight. [UNKNOWN_SPEAKER]: Yeah, makes sense. [Blake Stewart]: Blake, what do you what do you think? [Blake Stewart]: Do you agree with that? Yeah, definitely. Yeah, I think Blake, you should kind of run point the whole time. How can you kind of just chime in with comments and kind of lead to ask good questions that kind of transition to the next topic maybe? Yeah, I think back and forth would be too too confusing. Yeah. [Blake Emal]: So I think one one other framework for us, I think through is if I’m running points on the whole thing, I’m going to focus more on hitting core points that are important here that we’ve laid out. But for you, Hauk, whenever there’s like, even if you want to take it, so let’s say for the profile section, we’re going to go top to bottom, starting at the banner. And if you have a unique insight that you want to pull up for that, and then also for headshot, I mean, I can cover that one. It’s not a huge deal then for like your your actual one line or your bio, whatever Maybe you want to jut in there So I don’t think there’s a limit to how many times you want to add on to what I’m saying but I think your Insight would be like the getting more specific on top of the bones that I’m laying out if that makes sense Yeah Yeah, I think I would I will sort of censor myself to to not just like repeat what you’re saying. [Michael Houck]: But if I am speaking about a certain point to actually make sure that I’m adding some value to it. Okay, cool. [Blake Emal]: Actually, we won’t do a full dry run. But we can just look at how this breaks out in more like bullet point form than table format. So for the opener, I don’t think we need to cover this. I’m just literally going to talk about what the goal for the session is and lay out the agenda. So people know clearly what they’re going to get from it. I want them to add understand the outcome right away. So they’d stick around until the end. Then we’ll go into profile. So I think at this point, we should probably just start off right away by telling people like, Hey, we want to do a live audit of somebody’s profile and, you know, comment your profile. If you want to be considered, we should do that right away and get as many as we can. And then I’ll just dive into top to bottom, a banner, We can use mine. I don’t think mine’s perfect, but we can use mine if that’s the easiest way to do it, or we can just identify somebody that we think does a really good job. I think we should probably have a visual on the whole time as we go through it to show what good looks like here. [Michael Houck]: In terms, yeah, in terms of each of these, yeah. Or if there’s just one that kind of covers. Oh yeah, sure. [Blake Emal]: I don’t have to flip between in like six different profiles and have amazing examples for each. Cause I don’t, I don’t really have an amazing banner example and a separate amazing, like top skills section. Like I don’t even know how to show what a great skills section looks like, So. Yeah. [Michael Houck]: I mean, I don’t even think so when I do these, cause I do a lot of these for like new clients and for people who just write in about these specifically, I sort of stop caring and I even tell them to stop caring after the experience So I don’t even think we need to go into like volunteering or skills or recommendations because like I don’t really think a ton of people are looking at that like the the 80-20 is your banner your bio and You’re about section you’re featured And your experience that’s really that like most of it, right? [Blake Emal]: Yeah, and even with experience I think the only main thing that I have there is don’t just write what the company does write like actual outcomes or results that you accomplish there, that’s like the only thing that I really bring up in the experience section even. [Michael Houck]: I think the big thing that people miss on the experience section is something that you and I both do, which is that we add a link and we tell people to go click on that link. It’s low traffic because you have to click through twice to get to whatever the page is you’re trying to send people to, but I guess my framing for it is always that, okay, we’re adding CTAs at the top, a featured section of CTAs, writing a CTAs to the experience section. We’re all trying to drive traffic to some place, wherever you want them to sort of take action on. So I feel like I do this pretty well on my profile, if you want to use mine. [Blake Emal]: When you say experience section, are you talking about your about section or your actual like… [Michael Houck]: No, let me show you. So I’m going to share my screen for a second. So yeah, so normally what I’m talking about on these is my banner is branded, and it has a clear mission statement, or at least what you can expect from me and my content, first impression, et cetera. Then a lot of people write really long bios here. So that’s the most common thing I see. They usually don’t have this link set up. They usually don’t have this thing. And this thing is underrated, because it shows up underneath your name and one-liner whenever you comment on something. So you can get a CTA whenever you’re commenting. So that’s one thing. Most people don’t have a narrative about section. They have an overly professional one featured. Most people don’t do this. And then this is what I mean. So down here, concise, one or two lines, and then a link with an arrow CTA. [Blake Emal]: Yeah. OK. Yeah, I think we’re good there. OK. Yeah, and I think I’m talking points, we’re aligned on all that stuff. And I don’t really need to have everything fully, like fleshed out for me to cover that. But do you feel like we need to write down all this so that we can show the notion doc as we’re going through it? [Michael Houck]: No, I mean, if you want to share the screen and do either my profile or your profile as an example, like let’s let’s do that. It’s more engaging. It’s more actionable for folks. That’s what I figured. [Blake Emal]: I figured I would just probably wing of that because there are clear principles that as we go top to bottom, we’ll just go through and then you add your special sauce on top of anything that I might have missed or like unique insight. And then at the end of that, I’ll add in, let’s do a live audit there. And I think that’s clear section one. Even if that’s all they did, they’d probably be in a better spot to convert from that point on. And then the second portion of this, this is where there’s a lot of stuff that we could go into turning like contents into leads. I know this is what I want to cover, but it just depends on like how much into the content we actually want to go. But what I do want to do is give them some ideas on how to actually do some of these like auto DM campaigns, hook this to a way to get email subscriptions from your content by either whether through its autodm lead magnet stuff, or if it’s through first comment, just every time you plug your newsletter, or whatever you want to do. [Michael Houck]: One thing we should emphasize here, and I don’t think you have visibility onto this, is that I was hoping it might be launched by now, but it’s delayed. We are building into Megaphone basically whenever somebody engages with one of your hosts, we will automatically add their email to your CRM. [UNKNOWN_SPEAKER]: Yeah. [UNKNOWN_SPEAKER]: OK. [UNKNOWN_SPEAKER]: Yeah. [Blake Emal]: I’ll let you do that one. I’ll bring up the first couple of things. Are there any other cool examples of actual lead gen through content that we could include here? Because the thing with auto DMs is the biggie. [Michael Houck]: The other stuff is commenting your CTAs Yeah, I think I think the right framing here is you’re giving best practices that like a lot of people are doing but they work like they’re doing them because they work and Then I come in and I sort of say and by the way We have this very unique thing that no one else has that you know very very soon like in the next week or two You’ll be able to do this on autopilot rather than having to just do all these best practices Yeah, that makes sense. [Blake Emal]: Uh, we talked about doing like a mnemonic device. [Blake Emal]: This is kind of what I’m thinking here. [Blake Emal]: So can you share again? [Michael Houck]: Sorry. Oh, I’m not sharing. That’s right. I took it over. That’s right. We’re back. [Blake Emal]: Um, magic. So a magnetic hook, show your authority, make the post valuable. And then at some point, whether it’s within the posts, or in the comment, you invite them to action and capture the lead. That’s great. I like it. So that’s kind of the framework that I thought through. That applies to pretty much any post as well, even if it’s not directly a lead magnet type post, although I think more people should just be doing that. And one thing we can emphasize as well is, and this is something that we should do more for Megaphone as well, but like lead magnets used to be, because you had to do it all manually, a big undertaking. And now because AI exists, you can build these things constantly. And you can have like a library of 50 lead magnets and just keep creating content for these things. And they’re different offerings. So it’s like a ton of different shots on goal. So I think it’s worth mentioning that lead magnets are worth exploring here too. I don’t know the natural way to do that though. [Michael Houck]: Yeah, I mean, I like the idea of that. Basically, we need to establish lead magnets drive emails. Right? It used to be harder. Now it’s easier. And I think that when you say the now it’s easier part, you should walk through like a very quick example, because like, even as you’re saying that, like, it’s not obvious to me how to use chat GPT to build a lead magnet, Jared would actually want, you know? [Blake Emal]: Yeah, I mean, yeah, I can do that. And I don’t think we want to show any AI tools being used in this. I just don’t know if that’s going to work to our favor, but yeah, I don’t know. Like what, what’s the right way to, what’s the right guardrail to put on that? Because ultimately if we can create more lead magnets for people, it’s more money for us. And this, that’s a strategy that is going to work instead of only having one lead magnet that you have to hammer over and over for a year straight. Cause it took forever to create. You couldn’t create 20 of them and fluctuate through. Your audience with the same thing, cool. [Michael Houck]: Okay, so wait, so actually, like, what is the way, like, how would you use AI to create a valuable feedback? [Blake Emal]: Yeah, so first off, if you’re using chat, GPT, or quad, now you can generate like 200 ideas immediately. So you don’t even have to start from scratch, whereas you used to have to try to come up with something novel, or something that worked, and you had to do a lot of manual research. So that’s a ton of work. And then beyond that, you can do deep research on top of your prompts to actually get accurate stuff. And so that makes it more, I guess, accurate, legible stuff. Uh, but beyond that, like you can use AI to write eBooks or create, I mean, you can code quizzes to put on your website. You can code calculators to put on your website. You can create, um, like I work with another guy or, um, that, like for the page tear stuff that wants to do a ton of lead magnets. And we just do like ultimate guides about branding and from all of these different angles. And they’re like 30 page things, but now it’s possible to do them pretty easily because you can just map it out and then get help writing 70% of it and you edit it after. So there’s a lot you could do, but I don’t know how much that’s worth talking about on this session. I guess now that I think about it, but [Michael Houck]: Yeah, I mean, I think maybe we just flag that lead magnets are easier to do, are part of this strategy, are something that we do for clients. And maybe we don’t go deeper on it than that. And then we say, oh, if you guys want us to do, this would be good. At a couple of points, this being one of them, we could say something like, or I could chime in and say something like, hey, if you guys want us to do another webinar that’s a deep dive on lead magnets, like post in the replies, or let us know, or something like that. [UNKNOWN_SPEAKER]: OK. [UNKNOWN_SPEAKER]: That’s good. [Michael Houck]: Or maybe we could create a lead magnet on creating lead magnets. Yeah, we could do that. I did. I ported over some of the stuff from X that mostly applies here. [Blake Emal]: But we don’t have to use any of this. I did not write this. And that new, this was from before. If we do at some point feel like the conversation needs to talk about hooks, we can. [Michael Houck]: I don’t know. [Michael Houck]: Well, I think that’s, what’s the third section again, after content to leads? [Blake Emal]: It’s the algorithm, but it’s more like engagement stuff. There’s a few things here. So talking about how to engage and then what the algorithm looks for differently than this. This is totally different than X, obviously. And then some content stuff that is kind of working right now. [Michael Houck]: OK, and then do we have examples of like the content that’s working right now? I still need to pull those. [Blake Emal]: I only have the text. [Michael Houck]: OK, I’m making a note of just things between the three of us that we need to do between now and tomorrow. So this on there we can we can figure it out. Admittedly, it’s a little disjointed. [Blake Emal]: I think it needs to be organized a little bit better. I just want to jot it down, whatever I thought would be helpful here. [Michael Houck]: But if you just get all your thoughts down this afternoon, then I can go in and format it and make it look nice tonight. [UNKNOWN_SPEAKER]: Cool. OK. [Michael Houck]: But as far as the hooks go, Blake, what do you think? Do they fit there? Should they be a different section entirely? Is it like do we do do we do content and then convert to leads or content then algo and then convert like what’s the what’s the flow that makes the most sense to you? [Blake Stewart]: Yeah, I mean, like, overall goal here is to kind of overwhelm them with stuff that you’re supposed to be doing and how to do it. And this show that you guys are the experts and do it quickly and easy and make it you know, take off their plate. But I mean, with that, I think the hooks are going to be pretty different for each viewer, like what they would be saying. So if you do go into it, you’d probably have to go into it pretty deep. [Michael Houck]: Yeah, I just I worry that like, if we don’t talk about like, how to make good content, people are going to feel like they didn’t get as much as they would have hoped for from this, you know? [Blake Emal]: Yeah, I like the idea of maybe splitting it to where it’s like profile, content, leads, engagement, and then the algorithm we can maybe just kind of brush on up front and not have a full section to just kind of go over some of these main things of what they look for, kind of like we did in the X one. But the only, selfishly I guess, The only issue I have with talking deeper about content is that the only really effective way to do it is to show a lot of examples, especially when I’m saying like, don’t do this huge list of things. It is more impactful to see examples, or if we’re talking about what great looks like, it’s more impactful to see examples. And it’s just harder to like, not only curate really good ones, but even more so just flipping back and forth constantly. While you’re leading the section is a little bit distracting, and it’s easier to just kind of blitz through helpful information start to finish. Does that make sense? Yeah, it makes sense for us. [Michael Houck]: It’s definitely less for the people on the other end. So the question is, how do we solve that for both of us? Maybe what we do is we find some examples today, and then during the call, when we get to this section, wherever we end up putting it, we can say, hey, we’re going to walk through some best practices right now. There’s a ton of examples that we have about this. We’re going to send them to you. And so we drop them in the chat in that moment in a PDF or something, and then include them in a follow-up email that we send after the event, too. [Blake Emal]: That could work. Yeah. And another workaround is also If we if we just focus on like one or two full creators instead of like 30 different books We just pick like a couple creators that we like and scroll through some of their posts. That is an easier way to like show examples, but not have to keep switching to a million different examples, but annoying to do logistically. [Michael Houck]: I think we find a few examples today, we screenshot them, like we grab the links, and we screenshot them, we drop them into this notion doc at the bottom. And then we pick a couple that we think are particularly good. And we bring them up into like the actual text that will be showing on screen and have the rest of them be sort of some appendix that we share afterwards. [Blake Emal]: Okay, got it. So so we are going to show the this at some point, just not within like the profile section, probably. [Michael Houck]: I’m going to optimize this page or a different page, maybe so that it’s like shareable during the call. But I think let’s just get all the information into here over the next couple of hours and then then go from there. [Blake Emal]: OK, so my inclination right now is this section. This stays obviously profiles stays up top, but I might start with some algorithm stuff and it will literally take a just to kind of set the stage for what LinkedIn is looking for. And then we go from profiles to content, content to leads, leads to engagement. And we can show examples throughout. So this will be a little more natural and won’t be so like, here’s a million things to not do. It’ll be a little more that way. I mean, I kind of like the big list too. [Michael Houck]: I don’t think it’s like that bad because again, We’re basically trying to, to Blake’s point, we’re trying to overwhelm people. So it’s like, hey, we have this big list of don’ts. Here, we have a lot of examples for these, like not doing them basically. And we’re gonna talk about a few of them, but if you want the full thing, we’re gonna send it to you afterwards. And we’d love to chat more about bringing all this to your content too. So I don’t think we need to shy away from that. What do you think, Blake? [Blake Stewart]: I mean, yeah, even going back to comment on volunteer experience and how your profile should be 80-20. I think that’s a good thing to bring up. People don’t know that and they don’t need to waste their time on that either. So yeah, the more information you could talk about, like yeah, throwing that huge list, I think will kind of scare them into realizing that they don’t know enough about what this is. And then you guys talk about every point, but you could just be like, I mean, there’s a million things you should not be doing. [Michael Houck]: Don’t waste your time. [Michael Houck]: It could actually. So the, so the transitions are basically, Hey, we do this intro and then brief context. Here’s what LinkedIn is looking for. Here’s what the algo is looking for. Um, then, okay, here’s how to optimize your profile, sort of your base, your foundation. Here’s how to drive people to that profile with content, AKA hooks, et cetera. Um, and then, After that, we say, OK, and now you’re driving people to your profile. But what if you also want to collect their emails, build your email list for either a newsletter for your startup or whatever? Here’s how to convert them to leads, both with general best practices and with our unique tool. And then the last transition, I guess, is like, and hey, if you’re doing that and you want to maximize how many leads and profile views and followers you get, you need to focus on engagement as well. This is what people normally miss, blah, blah, and then we go into that section. [Blake Emal]: Yeah, that’s the flow. [UNKNOWN_SPEAKER]: I wrote it down right here too. [Blake Emal]: The only thing that’s really missing here is DMs, but that’s not something that we do as much. So I don’t know if it’s worth including here, but it’s worth it for LinkedIn strategy at least. So might add too much meat to the session. [Michael Houck]: Yeah, maybe we just mention it, but I don’t think we had a section for it. At least for now. [Blake Emal]: I might just do a couple thoughts about VMs in this section. [UNKNOWN_SPEAKER]: Yeah, good idea. [Blake Emal]: OK, yeah, that’s a good flow. I’m going to probably add a few more notes and take some stuff out of here as well. Yeah, I feel good about the flow. So basically, next steps. I’m going to go through again and probably do my own paring down of some stuff that should be taken out and add some more stuff in based on this new flow. And then once we have all that, you can run with it and make it look nicer, organize it up, get it ready so that it’s screen shareable. Plus, we can, I guess, do you want to do all the examples in this doc, and then we can port everything over to a nicer doc? Or should we do it? [Michael Houck]: it simple, throw everything in here for now. I’ll figure out what to do with it later tonight. Let’s not worry about that right now. So let’s just get everything in here. I’m also going to send a message in the megaphone live channel in a second that sort of shares like notes and action items for all three of us. And we’ll go from there. Let’s just I want to walk through one more, not one more time, but just at the end, like, let’s complete the walkthrough. So we’re talking about engagement, and we mentioned DMS, etc. Yeah, That’s included. We obviously need to pitch our services more explicitly and also transition into a Q&A. So I think that pitch should go before Q&A. Excuse me. And I can do that part, or if you want to keep going and do that part, that’s fine. [UNKNOWN_SPEAKER]: I think that’s good for you to tackle that one. [Michael Houck]: OK. And then, yeah, well, depending on how much time we have, I mean, let’s aim for 10 minutes of Q&A, because I do think people will have questions. [Blake Emal]: Cool. And the pitch, I mean, what are you thinking for that? Like, just a quick 30-second thing? Or do you want to go deeper into it and, like, screen share anything? [Michael Houck]: I don’t think we need to screen share anything. Because we’re in this weird transitional moment for the business right now, where we also need to be conscious because I think some of the writers on the team have RSVP’d and are going to probably be on the call and probably want to watch stuff. If we go too much into, hey, we’re building this AI system, they might get scared about that, which is fair. I think we just position it to how we’ve done before and treat this like the main learnings and the main things we want to get out of this are building the muscle to do these webinars. And obviously, we want people to convert. At least we want one minimum conversion from this in order to justify it. But yeah, I think both on Megaphone and for Studio, it’s tough to talk too much about the future stage. So we just talk about what we have today. I think that’s fine. I’ve made that pitch hundreds of times. [Blake Emal]: Cool. OK. Sounds good. Any questions on anything else, then? I’m good on my end to rework it. And then I’ll just pass it over to you pretty quickly. Yeah. [Michael Houck]: I’ll drop this message in the channel. [Michael Houck]: So please take a look at that in case there’s any questions about, oh, who’s doing what? We can make sure we’re on the same page. But yeah, TLDR, do what you need to do to the content here based on what we’ve talked about. And then all three of us will probably drop in some examples and stuff throughout the day. And then tonight, I will go in. And whether it’s in this doc or a new doc, I’ll make sure that it’s able to be presented during the thing. Sweet. [Blake Stewart]: Sounds great. Yeah, good one. [Michael Houck]: Anything we’re missing? [Michael Houck]: Like, I especially love your POV, just like anything that as we’re talking through this, we’re not hitting on? No, I think it’s good. [Blake Stewart]: I think like a lot of rifting will be good as well, just between the two of you. You just kind of play that host persona almost, you know, asking some good questions and you’re like, why would you do this? And so that, you know, how long is that going to take you to, you know, optimize your profile? How many minutes out of the day should you be, you know, engaging all that good stuff? Just kind of playing that, you know, FAQ loop, which is good. And then, yeah, I mean, I think just ultimately this is a big CTA to book a meeting with you guys as well. So just kind of throw that into just like, we’re going to move on. If you guys have more questions, throw it in the chat, you know, send us an email. We love talking about this. Let’s connect. That’s a good point. [Michael Houck]: And I think you should be in the chat dropping the Calendly link at least once, maybe more than once. Maybe once at the beginning so people can have it. If they like something we say in the first 20 minutes, they can go back and do that. And then at the end, too, when we’re doing the pitch. Operationally, I think let’s try to keep an eye on this channel just in case there’s something that we want to chat about. So I’m going to have it open on the side. It might be a little better if you’re sharing your screen, Blake. So we’ll need to, yeah. [Blake Emal]: You’ll have to leave me on that stuff. I’ll keep it open. But you’ll have more of an eye on it than I will. [Blake Stewart]: Yeah, that’s fine. [Blake Stewart]: I think you should just you need to be like kind of setting the room of who’s in here like your ICP like Hey, this is mainly for you know founders who have raised money who have you know, good revenue and budget Like that’s who everyone else is in the room. You guys are in good company. This is a cool cohort of awesome founders I didn’t like make it seem like the class is an elite class that you guys are talking to right now It’s not just like people learning to You know optimize their profile. This is like for the best of the best Yeah, and we do have some cool people who’ve RSVP like Yeah, and you should shout them out. Yeah, like Andrew young RSVP. Yeah, that’s huge So if he shows up, I’ll shout him out and one or two other people who I know maybe yeah, I Don’t know if you want to do any polls I mean, that’s another way just to capture more that on who we’re talking to and who’s Tracking but just like I Guess industry’s not important, but like they fundraise are they VC backed? Like how much time are they already spending on this? How much time are they spending on this is good. [Michael Houck]: Yeah, that’s a good one that. I’ll make it out of that. [Blake Stewart]: I guess we don’t need like a formal poll, but you could just also tell people to drop that in the comments. [Michael Houck]: Yeah, I think it would be good to brainstorm. Like, and I’ll try to do this opportunistically, depending on what Blake is saying as he goes through things. But just like, places where I can generate audience engagement in that way, like asking them to throw the thumbs up emoji if they’ve you know, had a post that they thought was going to go viral, do shitty numbers or something like that. [Blake Stewart]: Yeah. And then going back to those other webinars too, just like trying to keep eyes on the screen. So like anytime we were referencing some notes or examples, just, you know, verbally say that, cause there could be, you know, people having the window in the background and not even looking at the screen. So just kind of like get more examples on screen, check it out. Um, oh yeah. [Michael Houck]: We shouldn’t assume that people actually have this window on top of their Chrome browser. [Blake Stewart]: Keep saying stuff to capture attention. That makes sense. [Michael Houck]: That’s a great example on screen. [Blake Emal]: OK. Listen, watch, interact. [Blake Emal]: We’ll get them. It’ll work. Good about it. [Michael Houck]: So I’m also going to write an email to go out afterwards with strong CTA summary, all that stuff, the doc, everything. So yeah, it’ll be it’ll be good. And I think success is meetings booked and call and clients closed. That’s basically it. So we’ll see. [UNKNOWN_SPEAKER]: Right. [Blake Stewart]: Y’all have fun. [Blake Stewart]: I mean, you know what you’re talking about. Out, throw it off. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: It’s going to be a good one. [UNKNOWN_SPEAKER]: I’m excited. [Michael Houck]: Anything else on your side? I’ll send this message in the chat, and we’ll wrap this up today and then do it tomorrow. So let’s do it. [UNKNOWN_SPEAKER]: Sweet. All right.