- Platform: meet
- Source: Read.ai 01JV4RK6R3V2Q4AGCEYP673J44 (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
Ben Ornstein: Just one of those nights, you know, uh-huh. Andrew Cheng: I have those too. Yeah, we just we just got a new puppy It’s like on saturday. Ben Ornstein: So we’re oh, oh, I didn’t realize how How new the puppy was wow? UNKNOWN_SPEAKER: Is it a lot happened this week? Ben Ornstein: Oh my god. Wow a lot of change. Andrew Cheng: Yep What kind of dog? Uh mini golden doodle. Oh Love it Actually, you want to see I can bring her just for a quick Go for it. Oh, look at her. Ben Ornstein: Yeah, she’s she’s tiny. She’s only five pounds right now. Andrew Cheng: Wow. Thank you, thank you. Andrew Cheng: Oh my other our other dog is 70 70 pounds. Oh Man that’s different. Ben Ornstein: I give her back to mom. Oh Go for it. I added one other company to the list. I realized I missed it on that doc. It’s called Heavenly Health. It’s just another newsletter. Their newsletter is the longevity code. So Kayla Barnes and Warren Lentz are like a husband-wife And they have separate newsletters and they’re both clients. Okay, cool Cool. Okay, so I’m just gonna share my entire screen today instead of just having to go through like Yeah Okay so I am logged into Julius’s account. So Julius is an interesting client. So he’s got like, there’s this like pod of other leadership, CEO guys, CEO coaches that always comment on his stuff. And so like we comment on his, Oliver is one of them. So if I go to Julius’s post, I would guarantee that this guy probably commented already. Four comments already Yeah, I scheduled the post some usually I just read the post again because I schedule it and when I schedule I don’t really usually fully read it. So right now I Don’t I and I don’t read I usually read everyone’s post but because we don’t create these ones and they’re already done Yeah. Ben Ornstein: Okay, is this this his video that he asked us post yeah so what they do is in here they send us this um sheet um and so what they do oh shit wrong one So they send us this sheet and then They give you the script Uh-huh, they give you the visual and it’s usually a Google Drive link. It’s either a carousel or a PDF an image or a video All you got to do is download the video or whatever it is, and then schedule a post. What I’ll do is we’ll schedule posts on Friday. So you’ll see so you can see like what I do. So I’ll get ahead on that. But yeah, just a preview. It’s very simple. I just mark what the last one I scheduled was. And then that’s how I because they do it by like, calendar week. I don’t know. Germans, who knows? So yeah, that’s how they do it. But then yeah, So yeah, this is the video they give us they give us all the content. It’s it’s this client’s extremely easy. Uh, you just gotta post the content um The video and then so yeah, these are the two guys that always comment. These are other like Um guys, so we’ll comment on their posts. Those will be two of like the three that we do today Yeah, and then he’s he does have a list of clients. Um We have this old air table And we’ll add you to this, but what we did is we copied most of them over into each one of these client hubs. For Julius, he doesn’t have a client hub because we don’t create the content for him. So I’m not sure how to use this. It’s pretty simple, but has all like the accounts that he wants us to engage with. Gotcha, okay. This is essentially like, if you looked in the hubs where you saw on the engagement pages with all the different like, um, URLs. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Same shit. Yeah. Um, so, so first I’m going to just, I usually do the reactive replies first, just because like those are the ones that, um, cause they’re here already. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Okay. It’s like a mind audit that reveals, you know, connections driving our stress. UNKNOWN_SPEAKER: It’s been the biggest thing. Ben Ornstein: Interesting don’t usually ask questions. That’s new So I usually come up with something on the spot If there’s a question that’s technical and related to like a client’s like AI technology or something like that I usually don’t answer because there’s stuff like that. Like I can both bullshit and answer here. That sounds good. Mm-hmm, but when I don’t like very technical stuff, I don’t. And then I say, then I’ll tell the client and say like, hey, by the way, there was this comment. It doesn’t happen that often, but when it does happen, yeah. So, okay. I usually stay general when there’s questions. So I’ll be like, like you’ll be surprised. I got it. Thanks. Andrew Cheng: Years new with like really or is it going to be something that’s… UNKNOWN_SPEAKER: I’m just curious. Andrew Cheng: Sorry, what did you say? Are you addressing it relates to relocation or to keep it even more general than that? Ben Ornstein: I was just going to be even more general. I was going to talk about root cause because I feel like that’s just a safe answer. Again, I think you’re going to be than I will. Andrew Cheng: It’s going to take a little bit of time to come up with stuff too. Ben Ornstein: Yeah, it takes some time. What I’ve found is as long as you don’t do anything controversial, unless they want you to be like Noel, he likes being on the edge a little bit. That’s the compliance heavy client, so that’s why sometimes replies are tough. For him. Yeah, but I stick to like founder stuff with with him because he’s usually you’d be surprised by the risk cause of issues my clients come with problems. I didn’t realize like to something larger. Yeah, larger in their own lives. That’s a good one. Clarity start and It’s so funny, because you can tell these are AI generated. This one’s clear as day. Clarity starts with structure. Visualizing your inner world unlocks the leverage real leaders act on. 100%. Andrew Cheng: Is he the one that likes to use exclamation marks? Ben Ornstein: Yes, he’s one that uses them sometimes, but not all the time, but they’re not off limits. Okay. Yeah. Andrew Cheng: So in these cases, like, I don’t know if the first guy will, if that was a generated when these guys, these guys will likely not read them. Again, after this is kind of the same reason as Julius is doing this to get good engagement. Ben Ornstein: Exactly. Yeah. They’re not going to reply to my reply. Right. Ben Ornstein: They don’t do that. Ben Ornstein: They’re engaging as well. Cause like, I think they’re doing the same sort of thing probably. Um, uh, but yeah, it’s, you know, it’s like, this is a service based business, right? Like service we’re offering. It’s so interesting to think of it like in that frame, but, um, okay. 100%. Andrew Cheng: Um, I’m kind of struggling with this one. It’s so generated. It’s hard. Ben Ornstein: Yeah Draw lines between stickies that influence each other. These are the leverage points Fix them and multiple problems shift at once It’s so and I got it’s a bad AI generated one, you know Nice We’ll go with that. Yeah. Andrew Cheng: Yeah, that’s true. I see the next one is in German. Ben Ornstein: So, um, good. Yeah. I’m going to not reply to that one. Um, God, it’s funny. This guy never replies. So I’ve never seen this guy reply. And then this guy’s not even connected to Julius, but he, he has been replying recently. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Mind clutter kills is focus and momentum. Andrew Cheng: You got that right. Drawing it out or mapping it out definitely helps clear. Ben Ornstein: Mapping out helps clear any clutter. Clear any clutter that builds up. So I wonder if I should reply to this in English That’s what I was gonna ask you like in the future that happens forward Yeah, haven’t had this issue. UNKNOWN_SPEAKER: Actually. Ben Ornstein: This is I’ve been doing Julius as a client forever. And this is the first time this has happened He creates so he does have German posts and when he does the German posts, we don’t necessarily, he says I got replies. We’ll handle the reactive replies and then we do the proactive still. I think I put that in a note down on, maybe I didn’t, but yeah. Yeah, I don’t know how to handle this. I think it would be, I’ll reply in English. What’s the belief? Ben Ornstein: you. Andrew Cheng: one of those comments that’s like, you went pretty deep and you’re gonna go even deeper. Ben Ornstein: So what you should always try to go for in these comments is, well, especially on the proactive side, but reactive too, you want to add something new to the conversation. Right proactive what you’re trying to do is is You’re you’re you’re getting exposure to their audience right like to these other people’s audiences And so that is yeah, that’s that’s the goal So like you’ll see when I do these proactive ones like I I normally don’t take that much time on the reactive I think just cuz like I’m doing it on the you know while showing you. But yeah, okay, so I usually just go to the feed, honestly, like, I’ll give you access to this old sheet that I really only use this sheet for Julius sometimes when, but all of the other clients that we have are, you know, they have like a hub. So we’re definitely going to comment on Oliver’s Because I’m sure he posted. UNKNOWN_SPEAKER: If it makes sense to. Ben Ornstein: Let’s see. UNKNOWN_SPEAKER: This one can be tough. Ben Ornstein: So for lists like this, what I usually do is like, I’ll do something like this. I’ll be like, and then I’ll pick one of them that resonates with me personally, which not always the right call, but that’s how I can create like an authentic response. Okay. Yeah. Andrew Cheng: The reason why I thought it was going to be a struggle is because like, He’s basically saying like pick one that’s that you’re kind of struggling with right? Ben Ornstein: Yeah, you don’t have to reply to their question They use that as an engagement starter But you don’t necessarily have to if you have a great response of that then great It shows you let you know read the post and that’d be great. Yeah, but you’ll see like most of these people don’t You know, look this guy commented the same crap on all of us It’s so bad Okay. Andrew Cheng: Yeah. Cause I didn’t want to like, I don’t want him to come back and be like, well, you said this is like a weakness of mine. Ben Ornstein: So you always want to put them in a good light. UNKNOWN_SPEAKER: Yeah, exactly. Ben Ornstein: That’s, that’s also important. You never want to like, yeah, again, nothing controversial and nothing where you put them in a bad light. Um, so I usually stay safe and do something like, like this. Um, but yeah, exactly. You got it. Um, There was one that caught my notes, caught my eye, I mean. Number four, critical. I’ll use the word critical a lot with him. Hide behind. Notes while speaking. Andrew Cheng: If you don’t like, Ben Ornstein: I was looking for that second part of the sentence. Yeah, so something like that. We’ll go to Nicholas. He’s the other CEO coach that probably posted, usually comment on these guys for Julius every day. I don’t do this for most clients, but because these guys always comment on Julius’s stuff, I comment. So yeah, it’s, there are other clients like Emil who said, Not ever comment on the same person’s posts within two days, right? Right, right And you’ll start to get to know these guys like personalities and and what they what their preferences are Work very closely. So it’ll it won’t ever be an issue. Yeah But you’ll start to just get it. You’ll be like, all right, this guy’s this guy he does this deserves references Okay. Five creativity lesson. Where’s the S? Yikes. I’m also a grammar freak. That was my, yeah, I was like that too. So when I don’t catch them, when we post them and then like a client reaches out and be like, Hey, what was this? I’m like, fuck, because I usually catch those things. Yeah. Andrew Cheng: I was telling you my first rule of my last, it was quality control. So I looked at every little Every little color. Ben Ornstein: So that was that’s in the house differ to you. Ben Ornstein: So you’re gonna be great at this time. Perfect Okay, so I’ve created to the lesson that’s killing me okay Usually maybe has like a yeah, he does I’m just gonna look at it it this way. Andrew Cheng: I’m definitely going to comment on this one. Ben Ornstein: I got to me too. Yeah, this one seemed pretty easy. So it seems like asking the right questions. Andrew Cheng: Was there an initial question that he posted? No question, but it was more of, yeah, he just said like the five creativity lessons. Ben Ornstein: So I’m gonna say like asking the right questions can lead to the most creative solution or something. UNKNOWN_SPEAKER: I mean, look at this. Ben Ornstein: It’s just AI to AI. He used the em dash, which means very likely he used chat GBT. Creativity thrives at the intersection of curiosity responsibility and deep observation. I wish this is how that guy talked. I’ve never talked to Oliver, but I know that that’s AI. Yeah. Asking the right questions can lead to the most creative solutions. Andrew Cheng: You wanted to focus on sustainability and… Ben Ornstein: I was more gonna focus on Oh, I did say creative already. UNKNOWN_SPEAKER: OK. Andrew Cheng: We work on the environment, society, and donors. Ben Ornstein: That’s not the right word for anything. I want to say something else. I don’t really get this. Sure. Yeah, I’m gonna leave it that short actually And again, I can give this air table or there’s usually on his this is one of the guys Eric part our partaker, you know He’s one of the guys on the list here So I don’t even use the air table for most clients because their feeds are curated enough. But I do use it for certain, like Emil because he likes - there are certain people he wants to. Anyone has a priority? So he just gave us a ton of like methods and frameworks. Okay. Bam, okay. UNKNOWN_SPEAKER: Yep. Ben Ornstein: I’ll start with this one a lot. Actually, no, I’m not going to do that for this one. I love the Pareto principle. Pick up in it now. Oh, you don’t know what that preference was? Andrew Cheng: I don’t know off the top of my head, but Ben Ornstein: Oh, OK. I know this one. UNKNOWN_SPEAKER: Yeah, it’s such a good one. Andrew Cheng: Mm hmm. Ben Ornstein: I don’t like that phrase. Andrew Cheng: It’s in every. Listening every day, that’s better too. Ben Ornstein: Yeah, we’re gonna go with that. Okay, not the most beautifully phrased, but is what it is. Okay, so that’s Julius, we’ve done the reactive replies. But so it’s 844. So like he could still, there could still be people that reply. UNKNOWN_SPEAKER: Before the full hour, right? Ben Ornstein: So it looks like someone else did reply. Super helpful. Andrew Cheng: Thanks a lot for sharing. You say it was, uh, how many proactive a day? Ben Ornstein: So I try to get three for each client. Okay. Um, three reactive, three proactive, three, three proactive and as many reactive as needed in that first hour. Okay. Like if, if, you know, as many people comment for reactive, Mm-hmm that first hour and then after that you’re done you like literally when it hits nine o’clock. Mm-hmm You’re done. Well, especially for Julius It’s harder if you’re doing the reactive after the first hour because then you’re like, oh, I don’t know But I usually get the reactive comments within an hour of when the post goes live, okay Proactive sometimes I lag on a little bit Does that make sense? Yeah. Does that affect reporting at all? Andrew Cheng: Like if we go past the first hour? It does not. Ben Ornstein: I’ll show you reporting after we’re done here, just so you can see what it looks like, I won’t go deep into it or anything. Andrew Cheng: So those are easier comments. Exactly. Ben Ornstein: Yeah, nothing, nothing crazy to say there. It’s 845. I’m going to take a guess that no one’s going to reply here. I’ll check back like right for nine. But what we will do then is we are going to go to the next one. Preston. I’m gonna bring up I Have his ex saved on Firefox now, so what you’ll do is This is fun You can only have 5x accounts linked to I Have multiple browsers with different clients Okay, so I have five on Safari and four on Firefox. And then my main browser I use personally is Chrome. So I try to keep them off Chrome. Okay. But then there’s also Arc and there’s Brave. So whatever ones you want to use when you do get access to these accounts. Okay. So you’ll see these are five of our clients. Andrew Cheng: So we were asking about pathworks yesterday. So for these, because they’re Um, is it like single sign on there? They approved your, your like the actual client approved your, you going into Twitter, like manually into their accounts. Yeah. UNKNOWN_SPEAKER: So does it automatically say for you? Andrew Cheng: Yes. Yes. Yeah. So once, once I’m logged in, I’m logged in. Ben Ornstein: Okay. Um, yeah. And I haven’t had an issue with that unless they changed their password or something. And then, then you’d reach out and say, Hey, I’m having trouble logging in that’s happened like literally once so Over like I don’t know I’ve been doing this for like eight months or something so Preston so for Preston. He does have a list of guys a few of them so Here, we’ll do what I’m actually supposed to do because we’re going to his client hub and the engagements. And so here’s his list. So what I usually do is I’ll just copy them into different ones. This isn’t the only approach. This is just what I do. I’ll start with like three just to see. This is a guy at Slow Ventures, Sam Lesson. So Preston, his app, his company is, he’s the one that has the invest in creators. So like that’s what his company is building. Okay, I’m trying to get stuff about creators about investing in in people And it usually tends to be content skewed towards creators With the ones I’m interacting with mm-hmm Like these are not relevant at all, so I’m not gonna use these okay A lot of our clients like to interact with greg’s content. Um, he’s awesome But none of these are relevant either Yeah, you see corn based on the smp, oh, yeah wild Taking over. UNKNOWN_SPEAKER: Really is. Ben Ornstein: I worked in crypto for a couple of years. God, that was a fucking shit show. I hated it. I hated it. It was my first startup. I went, so I went from Morgan Stanley to, um, I was like, I wanted to get into startups, but I didn’t know what I wanted to do. I was, and I think I told you this, like on our, on our first call, it was like, whatever industry was gonna, was gonna like present it. I didn’t even care. And so crypto ended up being the one that was hot at the time. And so, yeah, I, so I have a, I have a bad taste in my mouth of crypto just cause like, we weren’t even building like a meme coin or anything. It was like an, it was actual technology. It was like a paint, like payment rails. You’re able to buy an NFT with credit card. It was cool. Um, but, Yeah, long story short, not my favorite industry. Jason Levin, this guy’s the meme king. Andrew Cheng: Do you know him? I feel like I do. Ben Ornstein: Yeah, like his content is so hard to engage with because it’s just so like, Kind of just out there. Andrew Cheng: Yeah, and it’s mostly memes. Ben Ornstein: So like, yeah, I don’t usually interact interact with them. This guy’s a good one because he’s all about like consumer apps and, um, no AI app. It’s not great. This happens a lot where I’m like, I’m going through these guys and it’s just like, there’s not content that’s really good enough to engage with. This guy’s a big Knicks fan, he always talks about the Knicks. Yeah, and so there’s nothing, there’s no content within a day. UNKNOWN_SPEAKER: So I’m like, I’m not gonna. Andrew Cheng: Is there information about, sorry, I already forgot the client’s name, but Preston. Preston, yeah. There’s information in the sheet about who to interact with in this case. Ben Ornstein: So I didn’t give you context on like, in fact, I should add a column for that. You know what? I’m going to add that after this, because that will be helpful for you to have too. Andrew Cheng: Something that I’m also going to add, and I can do it, I want to add a tab that’s or a column that says like last scheduled post. So I know like, oh, I know that like, this has already been scheduled through let’s say, you know, June. Ben Ornstein: Oh, yeah, sure, sure. Go for it. Yeah, see this, this isn’t great either. I mean, like it’s it’s founder content, but like, Actually, what is this? No, not really. So OK, this is something a creator could leverage. So what I do is I just go to my For me, my process is, I’ll go to my personal Slack. This is not the way you need to do it. But I’ll link the post. And so Preston, his preference is that we send him the posts with the actual mock reply, but we don’t actually reply it. Which is different from Dhruv, who just wants the posts without a mock reply. Okay. Yeah. So yeah, I’ll put this back over here. But the mock reply will be something like, creators, learn from the best. And Preston’s tone is very as it is no exclamation points he’s very he’s like a dry person like on that’s just who he is no like yeah don’t get too excited about anything or yeah so no I should watch like a little bit of this to get some size open so you can see that I have sponsorships which you get a 10% dip by the part that I created by clicking on that. Ben Ornstein: So this is from the perspective of ideally an advertiser, they would be able to learn more about my publication. So this actually didn’t have an advertiser. And so instead of having no ad displayed, I created a house ad that tells the sponsor by me, my direct sponsorship page, which redirects people here. So I sent that. Ben Ornstein: Yeah, okay. So it was like creators, if you were wondering how to monetize your newsletter, if you wanted to monetize your newsletter, now you can. Andrew Cheng: So in this case for Preston, are we, when we send the mock-ups, To him and he approved it then we then we posted or he posted it. Ben Ornstein: So we post it So here I’ll show you some of our last ones. So I wrote a note that he doesn’t reply very often. Um There was like a time where I sent a bunch and he just didn’t reply like he was focused on the newsletter to go out and didn’t like he I sent like these And he just he didn’t reply and so we just don’t get replies up, but that’s fine. That’s that’s not him. Um As long as we sent like I said I sent him this one yesterday. UNKNOWN_SPEAKER: Oh, sorry. Ben Ornstein: This was Thursday. No reply. I just didn’t get one. He just said go with the second one. So I’m like, all right, guess I’m not gonna, I tried to get him at least three, but yeah, like I was also talking to him about scheduling posts, but just, he never replied to my engagements, right? Like he only commented on the, this is very often with him. That’s just, you know, is what it is. But yeah, so that’s what you do. You’ll send him the posts He’ll either approve them or not and then we do post them. UNKNOWN_SPEAKER: Okay? Ben Ornstein: So I’m gonna try to get like two more like it but because we already went through his whole list Some lists are longer like his is one of the shorter ones. Mm-hmm But I’m just gonna try to scroll through he also does have post notifications on which helps so there’s like a couple guys that he has some for. This is kind of funny. So I’ll just be like, this might not work for him, but Press and I’m gonna say Creators know your words So and I’ll send you I’ll show you the message that I’m gonna send him Let’s try to get one more by the way, it’s 857 so I’m gonna go back quickly to Julius mm-hmm You can see I got a whole bunch of you know, LinkedIn so LinkedIn unlike Twitter you can you can have on just main browser or whatever, because it doesn’t save the profiles. Okay, yeah, we’re good. Andrew Cheng: That’s it. UNKNOWN_SPEAKER: Yep. Ben Ornstein: To care about your business. We’re an agency. That hurts. It’s like thinking a stripper loves you. That’s funny. Again, he has content, Jason, that’s out there. UNKNOWN_SPEAKER: Sometimes I check to see if the client follows the creator. Ben Ornstein: Because if they follow them, that means they’re already interested in their content. So sometimes that’ll be something to push over the edge we’re like okay yeah I will interact with them okay sometimes I’ll look at the other comments to see if there’s something I can think of sometimes it spurs an idea for myself And this one isn’t relevant enough, I don’t think. Could have come up with something, but Jesus Christ, like this guy is not. Andrew Cheng: This is a guy on his list or it’s. Ben Ornstein: Jason is on his list, um, but I would only use him if there’s like good content for creators to hear. It’s not like creator monetization. So his product, like people buy a percentage of, of future earnings. UNKNOWN_SPEAKER: Okay. Ben Ornstein: And that’s how his product works. Um, so like I’m trying to get content that’s creator focused. Um, So he was always easy because his is so general why but this was from May 12th, so I’m gonna refresh a couple more times. I want to try to get three. Yeah. Ooh, the typefully founder has something new coming. Hmm. That’s good. Their updates because, you know, that directly impacts our right. So vibe coding most of it. Hmm. I wonder what it’s going to be. Anyway. That has nothing to do with it. That’s an interesting one. It is this might be able to work. Um It’s more about like the content creation side of it obviously, um Now it’s a little far away a little far away And actually I so in terms of reactive replies I did message him I tried to um I wanted to ask him about, because we have a bunch of posts in Notion for review, but he’s not reviewing them. So we can’t schedule. I sent him this yesterday. I followed up with other posts. So we got nothing out. And then his newsletter isn’t ready yet either. This isn’t on us. As long as we’re keeping up and checking in, that’s all you can do. Come on let’s try to get one more. Justin’s a good one because he’s all about like solopreneur businesses so if you can find like a good from him that’s a good one for uh hmm he doesn’t follow noah that’s surprising um Um, are these guys that like, you just know, based off following like the accounts or is it something that you had like interest before? Andrew Cheng: I have always had interest in startups. Ben Ornstein: Like, um, now I can start a company called a, well, he was early at Facebook. Um, the, so the clients that are like startup focused are my favorite cause I know them very well. And then he’s, he started this app, this company apps. He was number 30 at Facebook. Okay. So, yeah, I just know these guys. So, uh, yeah. Um, it definitely helps with this person. UNKNOWN_SPEAKER: I’ll pick up more as I go. Ben Ornstein: It will be like, oh, this guy, he always makes posts about this. And like, so this one I can apply directly. Cause I’m going to say, um, I was going to say, or just investing in creators. Okay, so you took this one as a potential pose for Preston. Andrew Cheng: Yeah, I my response to that one’s going to be or just invest in creators because like he’s talking about like 90% of the bets don’t. Ben Ornstein: So like this is an opportunity to promote his product and his service. So what I’m going to do actually, I’m just going to go like this. It’s really simple as this. I’ll just throw it to him there and we’ll see if he gets back. Often he doesn’t respond until later in the day. And then we do get the reactive replies out, or proactive replies, but it’s Later. Okay, so We are doing reactive replies for him We I guess we won’t be right because what’s what’s interesting about Preston is the posts go out so infrequently And he focuses on he wants to focus on X, but he’s actually getting more engagement on LinkedIn but when we do reactive reply like I haven’t actually done a reactive reply for him because like the post don’t get much engagement at all on X But he’s never reached out and said like hey, why why aren’t we doing reactive replies? Andrew Cheng: Yeah. Oh, I see. Okay. I said look at the list now, so it’s Corrective replies on X Yeah, okay. Ben Ornstein: This would be another one when you fully take over you can reach out to him and say like hey, I over for Ben wanted to check in on like the workflow in the process and like do you want me to do reactive and productive replies like that would be another one to check in on. So we have done both of those it’s not one of the easier so I make Monday I have made the scheduling for Monday oh god so I have got you. I had a lag for a second on my end. Probably too many tabs open. I’m telling you, my computer’s not old. Andrew Cheng: Yeah, it started to lag a little bit again. Ben Ornstein: I’m trying to close this tab or this browser. We were doing fine. Okay, I think we’re okay. I was lagging a little bit there. So in terms of scheduling, I tried to make easy Monday. I could because because of reporting. So it’s a little bit for Monday. It was like a little bit more. Spaced out. Not by much because there’s just, there’s a bunch of clients, right? I mean, there’s a lot. Um, but so Tuesday is when we usually have, yeah, so Brenda’s is Monday and Wednesday at nine. So we usually have a client to go right to at nine o’clock. Um, but we don’t right now. Um, and there’s no post that went out for Preston today. Have reactive replies to do. Send him the proactive replies. We could technically start Usman a little bit early. Let’s do it. I might as well just so you get more and more exposure. Andrew Cheng: Why not? Andrew Cheng: Yeah, this is good for me. Ben Ornstein: Cool. How about for this one? I’ll give you context and see what you would say. UNKNOWN_SPEAKER: Okay. Ben Ornstein: So Usman is very easy. He’s a crypto founder. He’s tokenizing gold on chain. Um, so he’s big in the Solana community. Uh, that’s like, do you know, do you know crypto? Andrew Cheng: Yeah. I know the big ones and some of the, some of the medium sized. Ben Ornstein: Oh yeah. He’s a big, um, yeah, he’s big in the, uh, the, the Solana community. And that’s what I think he’s building Oro gold, his app on, on chain for, uh, or on the Solana blockchain. And Solana ecosystem. His tone is also very laid back. No crazy exclamation points, never any of those. He likes lowercase, actually. I can see. Oh, yeah, there you go. Ben Ornstein: So he’s big on. Ben Ornstein: So you’ll see some of my replies. Actually, it’s funny because now these are ones he replied to, and he had used uppercase. But here, I didn’t make that one. That was him. Another one. I didn’t do this either. So damn, he’s replying a lot. He’s gotten really active. Andrew Cheng: So in this case, he’s starting to reply more with like, yes, I agree. Is that something that we want to consider as well as we’re we see him posting where it’s like, okay, this is your tone. Ben Ornstein: We want to. Yeah. A really good framework would just be looking when you first start with these clients is looking back at their replies. Cause if they’re doing, yes, I agree. If there’s a, if there’s content that you can do that to them. Andrew Cheng: Yeah. So I guess in that case, like what that, what that also impact, um, reporting. Ben Ornstein: So it’s like, no, let me show you reporting. All we show, um, here, let’s pull up a response. For example, all it does for, we have, um, a weekly summary tab. It shows week by week. We give them like, like a, just an overall weekly summary. Okay. Um, the amount of posts, the impressions on the posts, the engagement. With the posts, how many followers they gained over that week. And then these are the amount of engagements that we do. The proactive engagements. So this is just a little bit more in depth. The weekly summary is just like a more summarized version of this. We just added the engagement rank column this week, actually. But same thing. And then there’s the engagement tab. This is all we put. I have my assistant, Venus. She puts these together. She goes and then I review them afterwards. But all it shows is a link. For example. There’s a reply I did. So. That’s all they see. Okay. Does that help for context? Yeah. Yeah. Okay. Andrew Cheng: I think it’s more so because, you know, how you say things also impacts your impressions and your, and your viewership. So that’s why I was trying to think of like, if he’s saying this just to like, at like, you know, yes, I agree at like four in the morning on a random Saturday is like, is it going to actually help his, his viewership? Ben Ornstein: Yeah. Right questions to ask and things that like I I guess haven’t spent the time to think about but that’s that’s exactly it like We want to try to find that balance, right? Like obviously we want as much as deep and as possible, but we want to stick to their tone It’s like you can get like I’ll have a response that’s a little bit longer sometimes but still obviously No exclamation points. Uh emojis are okay for him. So I use those pretty often. Um And again, I don’t know why she’s been listening to me recently Me too Yeah, that’s why I’m in the dumb watch as my Secondary watch sales, right? There you go So I I usually try to find so he does have a list as well But I usually try to find Solana content to interact with. Just because, like, if I can just pump up the, you know, they’re so big about their communities. So that’s what I’ll usually try to do. I don’t know why this says romps and questions. I didn’t write this. So I’m just gonna fix that one real quick. Okay, engagements. So he’s got a few guys as well. They usually end up showing feed anyway, but, um, yeah, we haven’t yet posted, so we don’t have to worry about reactive replies yet. That’ll go live at 9 30 Eastern. Um, but just so you can see, let’s go to type fully. And I think you saw this yesterday, but so we got this post going in live at 9 30 Eastern. Wait. Whoops. Went over the end of the world, but I did notice it. So if we can avoid it, then we should. Oh, I thought I fixed this. OK. I changed his post. He changed his X account, so I thought I fixed that. Okay. So I don’t know what Akshay does in the ecosystem, but he’s definitely a solution. On a guy. And if I knew if Usman was hiring, I would I would easily just respond and say, we’re hiring. Let me check. Andrew Cheng: So he wants just to confirm he wants not only engagement, but he’s looking for users. Ben Ornstein: Yeah. So his app is So like I don’t even know if they did a big funding round recently Like it wasn’t a massive funding for them. It was like their first like public round. Yeah So another thing you could do is like check out their websites and like get familiarized with you know their content And then what they do I wanted to see what I really wanted to look for is to see if they have like a careers page I don’t see So, so I can’t say anything about them hiring, obviously, because I don’t know are. So, we’re not going to do that, but Andrew Cheng: That would be a perfect reply here. UNKNOWN_SPEAKER: Okay. Ben Ornstein: No, I think you’re maybe hopefully starting to see, okay, this is the process. It’s not. It’s not rocket science. It does take time though. UNKNOWN_SPEAKER: Yep. Ben Ornstein: Now, if I knew Usman was an engineer, I would say GitHub for sure, but I don’t know if he’s technical. Or not. UNKNOWN_SPEAKER: Okay. Ben Ornstein: I don’t know if he’s a technical CEO. Again, if I don’t know, I’m not gonna reply. Chain Yoda. Again, mean coins. That’s too far away from like, his stuff. This guy’s been going deep into the shit posting. Doge is the number eight coin. I still can’t believe that shit. Unreal. Andrew Cheng: I invested in Shiba Inu like three years ago and I’m regretting it. Ben Ornstein: Million coins or something like $20. Yeah, I don't think I ever sold them. Andrew Cheng: I still have them in my coin basic Nice you might be up on those. Yeah, we'll see There's that one dude that made like four billion on it incredible Oh, Usman already liked this one. Ben Ornstein: Interesting. So he goes on himself and, oh, he must really like this guy, Yash. He liked both of his recent posts, so I guess I won't comment on that one. UNKNOWN_SPEAKER: Okay. Andrew Cheng: So it's finding, a big part of it is finding new, not new users, but like, users that he might not necessarily engage with but as part of his list? Ben Ornstein: Yeah, I mean it can be the same ones that are on his list if they have relevant content that he hasn't replied to yet. Okay. In his voice because like ideally the point is like get exposure without him having to do the work to do it. Mm-hmm. But sometimes he beats us to it. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: This guy has a lot of content on like day trading crypto, so not really great, to be honest. So I guess I'm right. Andrew Cheng: If it's not, is it something that we determine that is not great or is it something that he also said? Because I'm trying to see if like he put it on the list. Does he still want us to comment on things like this? Ben Ornstein: So this is my assessment of it. Okay, um, not anything that he said he just gave us the accounts and like I'd be and because I know Usman's content and I know like what his product is. Well He's on the side of crypto where he's actually building like a real product And he's not on the shit coin meme coin Of things got you. Okay. Andrew Cheng: Um, so that includes like so the that shit was kind of I'm gonna call shitless but like it's Day trading like the penny penny stocks things like that, right? Ben Ornstein: Yeah, like not really in his space more like the like the solana ecosystem That that works because that's that's not a shit coin. It's not a meme coin and he's building on solana's chain He's big he's got he's got a lot of connections with people in that space you can see These are just not great pieces of content, um And again, I checked to see if they're following him. So he is following this guy, um, this account. Like if I can't think of a great reply, I default with something like this. Okay. He's building an app on Solana. So, um, yeah So that's one reply again, I try to get three, um, yeah I'll wait 10 minutes until his post comes out. UNKNOWN_SPEAKER: Anyway, so exactly right. Ben Ornstein: We're actually ahead it sometimes it just doesn't happen Mm-hmm. Sometimes there are other things that come up And then so I don't get to these like until like, you know 10 10 25 and it's like, all right, I'm late. I gotta catch up But luckily at first we're gonna start you off with this being your role, right? So like you're gonna be way on top of it Especially after like the ramp-up period yep, I think it's gonna take me a while the first like couple weeks, but I Yeah, no, of course and we're again. We're gonna work very closely. There's no there's no rush on That's funny oh And gold he's big on gold because like he is tokenizing gold on chain. So I think gold related If it's hopefully in a good like a good light Yeah, so this is showing gold in a good light. But that's okay. Because we're gonna be big on gold here too, because he's token gold on chain. So I was thinking of something like, yeah, oh, that's right. I said you were gonna come on. What are you thinking? UNKNOWN_SPEAKER: That's good. Andrew Cheng: I think I'm saying like gold is a proof. I mean, I'm just spitballing on it. Not going to post like gold is online. It's like gold is a, is a proven, like proven investment investment. Ben Ornstein: But gold being like, it's been here, it's been here forever. UNKNOWN_SPEAKER: It's going to stay. Ben Ornstein: I like it. I'd say something like, it's a proven safe haven, maybe. Invest in it on chain. Promote his product, right? Yeah, if I can. I can spin it. Mm-hmm and I'll have like a little I emoji Actually, that's not the one I want to use is there not a better emoji there's like the one that's like oh There's the winky face one, right? I'll do it this way. So yeah, this would be like a good reply for him. There we go. Someone liked our app season. OK, let's try to get one more. And we're ahead. So this is good. This is good. And like general, like crypto founder content, like he's, he's a founder. So he talks about founder content. Um, and then like more generally stuff about like blockchains. That's also good too, obviously. Um, does not follow this person. And that's it. Cool. Not great, but let's try one more since we've got time. I'll let you come up with your reply for the next one. All right. So I'll let you see if you, let me know if you find a one that you want to interact with. Ben Ornstein: Okay. Ben Ornstein: His feed is interesting. There's a very wide range of stuff. UNKNOWN_SPEAKER: Like, what is this? UNKNOWN_SPEAKER: Oh, my gosh. Ben Ornstein: Yeah, this is rough. So Solana follows him, I think. UNKNOWN_SPEAKER: Yeah, that's good. Ben Ornstein: Would it be good to post on their particular Twitter account? Yeah, absolutely. If we can. Well, that's interesting. Robinhood acquires Canada's leading crypto trading platform. UNKNOWN_SPEAKER: Huh. Andrew Cheng: Can we see the replies for the Solano one? Sure. UNKNOWN_SPEAKER: What people are saying. Andrew Cheng: I'm going to say something like excited to be there or excited for it because it's a, it's a conference, right? Ben Ornstein: Or it's like a, or it's like a call. The ecosystem call. Andrew Cheng: Yeah, we can do that. Ben Ornstein: We need to say, just excited for it. Ben Ornstein: Perfect. Excited for it. Again, lowercase. No exclamation point for him. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: I'm also going to add, I use the, use the handshake emoji a lot for him. I just do. Cool. So yeah, I'll take four replies. That's pretty good. His content is about to go live. But we are ahead. So david lobo of workmate, which is like an ai assistant, um That like integrates with all these different apps that's like what it helps with like your calendar scheduling that's david and then noel is the um the heavily Um, I don't know why I have it linked. I think I tried to make this more simple by putting lincoln and x for an email. Andrew Cheng: Bill's the compliance guy. Ben Ornstein: Bill's the compliance guy, the heavily compliant one. Ben Ornstein: Okay. So those will be at 10. Then I'll do both of Emil's at 11. And then Nandini at 1130. She's the AI dating app one. Okay. So do you use chat should be team? UNKNOWN_SPEAKER: I'm getting more familiar with it. Okay. Ben Ornstein: So this is something you can do For early clients I do this a lot and I don't ever take the replies as is right. I do use it To give me some ideas when I'm just guard starting to get used to a client. Mm-hmm So here I gave it this prompt I'm posting on behalf of a dating app founder and This is what her bio is. This, this is what the app does. It's focused on this. Um, and then I give it her tone. She told me, you know, loves capitals. Sometimes she was all caps for certain words or an exclamation point. Um, and then I gave it examples of posts and replies that she did to those posts. So it gave it a good idea. For what to reply to. And so I said, OK, here's another post to reply to. And so there was this post, and it came up with a reply. I was like, eh, I tried another option. Try again. And I was like, OK, wait, this one's actually pretty good. And I altered it a bit. But so this is an option for you. To start um If you want it because sometimes it comes up with like witty answers like some good ones. Ben Ornstein: Uh-huh So, okay So another option for you. Ben Ornstein: Yeah, uh-huh And then I'm gonna start using it more just to get until I get more familiar with it with oh my god, yeah i've been using i've been using these ai apps just just trying to get more familiar with all of them because some of them are just Yeah We're doing ads for the founding journey newsletter Well, not just the founding journey news that we're also doing it for uh, just using as lead generation to hopefully get clients for more ghostwriting clients and even a year ago we started to use um We would send scripts to creators Um to to do it But now there's an ai app that I found that's so good that I can just do it within the app Yeah, uh, which is just crazy. So um, I'm gonna check his um, yeah So this guy already replied For his reactive replies I usually go Something like... Something like this. Very short emojis. Usually it's just pumping him up, right? Yeah. It's usually very simple. Again, my best strategy would just be to look at the previous ones so you can see what I've done, how he's replying. Mm-hmm. Yeah. But so we've got a gap now, which is great. We are ahead. If you're ahead, there is nothing saying that you don't have to, you have to wait to start the proactive replies. Yeah, I was gonna ask that next. Yeah, we can go ahead and do it right now. We're ahead, why not? And again, you can change up the times where you post. UNKNOWN_SPEAKER: Okay. Ben Ornstein: The only reason I set these as I did was because of my schedule. I was like, all right, if I have to fit these pieces in like Tetris, I want to make sure I'm getting all of them. So if you want to change up these days, feel free to. Ben Ornstein: These days or these times? Ben Ornstein: It could be both, as long as you're getting, so like augment, see, we don't have it on the new one. Let's just do the times. Let's keep the days as is for now. Okay. Yeah. But if you want to shift some of them that are overlapping to like, like a 30 minutes later, maybe I don't know, you could do that. Okay. But ideally, we keep it pretty much the same because yeah, I don't see working. Andrew Cheng: I don't see any issue with the with the timeline right now. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Give me one second. Ben Ornstein: I need to go feed my dog. Yeah, of course. Take your time. Yeah, that's coming. I mean, we'll, we'll maybe Maybe we'll just do the proctor pause for David and then that'll be like a good start today. Yeah. Because again, just more and more involved here, so. Andrew Cheng: Were you able to find the password sheet? Was that shared with me? Ben Ornstein: I didn't, so I didn't share that with you. What I think, so what I can do is I'll give you a couple of them that I know don't have 2FA. Let's so I'll start with those ones. Okay, and then we can add a column somewhere or you can mark on your end like which ones you have access to Okay. Andrew Cheng: Yeah, I think by tomorrow or maybe maybe Thursday probably tomorrow like I'll probably be you know, I'll be on it at this time again, and I want to start logging in and then maybe just syncing with you like when I see when I'll say I can Is it hot? What do you think about this post? Ben Ornstein: Yeah If you want to start doing this Yeah. Ben Ornstein: Let's do it. Cool. Okay. These two, I'm pretty sure you won't have any issue. Logging into, um, both of these are X accounts. You can try with those logins. Um, yeah. Driven Preston, you should be. Fine. Okay. I need to get Firefox and another one too. UNKNOWN_SPEAKER: Yeah. Andrew Cheng: Um, I'd go, I go with Safari. Ben Ornstein: So Chrome is my main browser and then I have Safari and Firefox as the other, but again, whatever, whatever you want to use, brave arc, whatever, whatever you want to use. Have you been a Safari guy for the last, like, I'm not sorry. Andrew Cheng: That's a part. Ben Ornstein: Have you been a chrome buyer for the last like, you know, five to ten years Yeah, so I used to only be Safari When I first got my computer and I don't know why I did that because chrome is so much better Chrome is my preferred browser Yeah likes arc out uses arc For whatever they're both actually chrome based, but I like Chrome personally, what do you use? I use chrome. Andrew Cheng: Yeah That's because I, you know, in previous jobs, like I've always heard people, I'm like, we used to base our product off of Chrome and sometimes Safari. But people would be like, well, we use Internet Explorer. And we're like, dude, it's like 20. Andrew Cheng: Internet Explorer. UNKNOWN_SPEAKER: It's like 2022. Andrew Cheng: Like, what are you, are you still using that? But people in the Midwest still use like, apparently they still use dial up too. UNKNOWN_SPEAKER: So. UNKNOWN_SPEAKER: Wow. UNKNOWN_SPEAKER: Okay. Andrew Cheng: We were very taken aback how many of our clients use the Internet Explorer and we're very confused. Ben Ornstein: Yikes. Yeah, that's pretty bad. OK, so. David. Workmate is a so he's very particular specifically about his content, the replies actually like aren't as big a deal. But the writer. He's very specific about what posts go out. UNKNOWN_SPEAKER: That's not important. Ben Ornstein: It's important for us to know, but we're not writing the content, obviously. The writers are. So just to give you context, this is Workmate. This is the product. He's not the CEO. He's like the head of growth, I think. So AI executive assistant who schedules your meetings, manage your calendar. So a lot of content is AI that we want to interact with. With. Yeah, so founding team, but I think he's like their growth person. We'll go to five days a week, we post five days a week for him. He's a client we do Every day, okay And this was the list that he gave us that he wanted to interact with so So as he I'm looking at our list right now is he a Client that cross posts from both X and LinkedIn. UNKNOWN_SPEAKER: You got it. Ben Ornstein: So actually So we don't engage on Twitter, but we do post on Twitter, okay So, yeah, good thing. That's a good thing to bring up. He is one of those clients. So on Typefully, you will see X and LinkedIn. This post was I only did on X because there was a person that he wanted to tag in his post. Right now, the functionality for Typefully is you can only tag companies on LinkedIn. Okay. But not people Which is annoying. It's annoying because what I had to do for this was I had to schedule it manually in linkedin Mm-hmm, but then I could still post this one as is in linked x Schedule it manually in linkedin that means you Did you have to manual did you do it in type player did you have to do it in linkedin? No, like directly in linkedin like right here. Okay Okay. So, blah, blah, blah. Yeah. Schedule for later, 10am. Gotcha. Okay. Andrew Cheng: Yeah. So, I guess my question there is for, could you do it through TypeFlea? Because if you just take out the tag, would that work as like submitting two separate, two separate scheduling posts on TypeFlea? Ben Ornstein: You could. You, you could, but they do want a lot of the clients want the, and it's rare that they tag a person that doesn't happen very often. Okay. Um, but here they did. And so we could go and post the default should be, if you can tag a person, create the content within LinkedIn. Again, this doesn't happen very And eventually, TypeFleet is gonna have the functionality. There was one week where Noel reached out to me and said, hey, can we like tag companies? And I was like, oh, I wish they could in TypeFleet, they don't have that functionality yet. And then he reached out on the following Monday and he was like, what do you mean? Like, we can, I go, holy shit, that must have just gone live today. So, is something I should be like, up to date on. And you can see, I've looked this up before. Yeah, I think I just saw it in that little pretext. Andrew Cheng: Sorry, you mentioned that I just want to clarify, because I think I might have mixed up people and So companies people you can do is it people you can do X companies you can do LinkedIn or you can tag companies within typefully. Ben Ornstein: Okay. Wait, did it stop sharing my screen? Yeah. Ben Ornstein: That's weird. Ben Ornstein: You can tag here this this explains it right here Cool Okay, yeah, so it's still not yet there um, it's annoying but So that's the one downside. Well, yeah, there are two downsides. There's the reason why we post directly on linkedin for um For Julius the German client is because then you can't post like a PDF Which is his content is so often PDFs. Uh-huh and do images or videos or gifs gifs Or polls, but you can't add like a dot like a PDF like a document sure Yeah So we still don't have content for the rest of the week for him. I got to reach back out to Neeraj for that. Yeah, I was going to actually ask that next. Actually, let's check that while we're here, see if there's any more that I can schedule. We got to clean this up. Oh, good. We have a couple of approved ones. Neeraj didn't tell me that. Usually, the writer reaches out and tells me that there are approved posts. I think I can just move those up. Nice. Yeah. Yeah, it's the new boards are not totally clean. We can probably make, this is a process we could probably make easier. But yeah, so now you can see a couple, you'll see me schedule some posts. So this is good. Um, okay. Let's let's schedule the rest of the weeks because we need to do that anyway. Yep. Um, okay. Post approved. Sometimes he creates, he's a very specific client. He, you know, very specific about what goes out. Um, so really I'm just going to grab this. Thankfully it's pretty good about formatting. Mm-hmm. So 10 a.m. I know he 10 a.m. Eastern is when his post go out. Yeah Oh shit, okay, so this is a Damn, this is the one where he wants to tag a person this guy early bean Default is to not tag people on X Because it really it looks bad because it doesn't on for LinkedIn it is you can tag the people because it just shows like the highlighted name. But for X, Hauk says, let's not do that. Okay. Um, and like, I'll show you why. Like if you, if I look up this guy or Levine, sometimes like this may not even be him. Like it's not. Um, and then it also does like an at Yuri Levine and it doesn't even look good. Ben Ornstein: Uh huh. Ben Ornstein: So, for X, we will just leave it as this. UNKNOWN_SPEAKER: Okay. Ben Ornstein: But, on LinkedIn, this is how you do it for both, by the way. This is how you cross post. You click those three dots, toggle that on, so it'll look different. I usually turn off the auto-sync, because I want them to look different. But the problem is, you can't... I'm not going to do this one in LinkedIn, because I can't tag this guy. Which is annoying, because Is the rare case where you're seeing a lot of the rare cases today, of course, of course, that's what happens That's exactly how you learn, right? UNKNOWN_SPEAKER: It's actually good timing versus Everything going so smoothly. Ben Ornstein: Yeah, I guess that's true. I guess that's true. So we're only going to post this one to um x actually within tech fleet, um Everyone says I'm just going to check this I'm going to make sure there's no grammar issues. Also, technically, there is supposed to be a space there. After the three dots. Ben Ornstein: I did not know that that's something that I would have filled in. Ben Ornstein: Let's check. I'm curious now. Maybe that's just a UNKNOWN_SPEAKER: Yeah, so this is after the ellipsis. Ben Ornstein: Okay, yeah, um. I'm not going to mess with anything else because. David typed it the way he did, and he always adds like, I know the ellipsis thing I knew that. I'm after in fact. So we're going to leave the rest as is. Um, okay. We, in fact, it's more often we do the exact opposite of a panic card, but doing that chat, UBT thing, like I, I have a good eye for grammar. I still miss things, but, um, putting a whole post in chat, UBT, if, if that is one way that you could do it in terms of like just checking grammar. Okay. UNKNOWN_SPEAKER: I'm just going to check to make sure that did he have dashes here. Ben Ornstein: So I'm just going to put dashes. I just want to make sure it aligns with this. UNKNOWN_SPEAKER: Sorry, I was on mute just now. Andrew Cheng: I didn't see that it was dots earlier. Ben Ornstein: Yeah. Again, this will just be stuff you're just going to default to looking at. And then, for example, when I copy it over, for some reason, it doesn't have that extra space. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: So this looks fine. I'd say the scheduling is, yeah, this takes a lot of time, too, just to make sure, because we obviously don't want anything to go out that's not grammatically correct. So for this one, you're just going to do this one for X on Thursday, because now I've got to post this manually in LinkedIn, which is annoying. Eventually, they will have the functionality. They will. They're not there yet. Um, and this is annoying because it doesn't it doesn't give the spacing. Yeah Yeah, not my favorite Sir there wasn't a period. UNKNOWN_SPEAKER: Okay. Andrew Cheng: No, there wasn't Do you work on multiple screens? Oh, yeah, I got a second screen. Ben Ornstein: I got I'm I have you on my other screen Do you have two screens? Yep Yeah, I think it's like it's so necessary. Ben Ornstein: I don't know life without it. Ben Ornstein: I'm right now working on one screen, but Normally like when you're working for the day, it's too By day 30 started with a dash and then One more space. And then try it. There we go. And then tag the guy. That's the reason we did this. Yeah, that's the guy, because he said builder of ways. I'm going to check that, but So we're going to schedule this one for thursday At 10 a.m. So the ui is pretty easy to use. Um when you do have to schedule within linkedin, yeah It's a little it's it's an extra step, right? That's just annoying and like it adds to the process. Um Okay, so we are going to Schedule this. Cool. And so now, now that that's scheduled, I'm going to change this in Notion. Thursday is the published date, and we mark it to schedule. Okay. And I'll just do Friday as well, so I know we have the rest of the week covered. UNKNOWN_SPEAKER: No tag. Thank god. Ben Ornstein: So I already had an empty draft here. So let's just make sure it's the same formatting. Those instruction high output the magic. There's supposed to be a period. Andrew Cheng: So versus has a period always at the top of the first sentence. Ben Ornstein: That's a good question. Let me check that one. Chatterbee is my favorite friend. My sister uses the account. She gets it for free off me because I pay for it and same with my fiancé. Well, my fiancé actually just finished school, so she was using this a lot. Oh, nice. UNKNOWN_SPEAKER: Okay. UNKNOWN_SPEAKER: Yeah. Andrew Cheng: So when they say that, then I guess we're fine. Ben Ornstein: So I guess versus with the dot does work. Okay. So I don't, you know, you could listen to their suggestions, but I'm not going to. Because especially with David being as specific as he is, I'm not gonna mess with anything. Easy as Clicking this. Um, if I do want linkedin and x to look different I'm going to click to edit separately Yep, and then you can add comp you can add something into the comments directly Um, you can this is how you add a thread Okay, so it's great. It's really really easy to use You'll pick it up quickly, which is great. Um, okay, so this one is it's gonna be good And it's always since I already did it in the calendar. Andrew Cheng: It's already scheduled. Okay, so there's something you did yesterday on typefully that was like Repost every 12 hours. Ben Ornstein: Oh Shit, you know, okay. I'm supposed to do that for all of them Yes, that is a default that I often forget So, yes I did that really fast, but basically on the post itself, I'm going to go here, edit draft, and there you'll see the auto retweet. That defaulted to take it on, put it off. I just delete those bottom two, and then retweet after 12 hours. And then what it does is it retweets after 12 hours, and then 12 hours after that, it You don't have to do anything. Okay. Oh yeah, they're automatically removed after 12 hours. It just gives it a way to get more exposure without you having to repost it. Gotcha. Okay. So yes, that should, you should do that for every post. Andrew Cheng: Is that for every for X? Ben Ornstein: Just X, just X. Okay. I very often forget to do this. It's not the end of the world if you do forget it. An extra way of promoting the content. I think you're going to find ways to make this process way better than I currently have it, is my theory. Ben Ornstein: But we have a starting point, you know? Ben Ornstein: Yeah, definitely. And it's good enough. It's not like this is a shit process. It does work. The whole thing works. It's just a lot of pieces, a lot of steps. And I'm always looking for ways to truncate it, you know? Yeah. And then so I'm just going to mark this one as schedule. Boom. So I guess that's the week on David. Let's first go back to Usman. Because it's still within that first hour that we can do the reactive replies, but it doesn't look like anyone's commenting. Oh, interesting. So he replied to that one. Andrew Cheng: Here's Zeus. UNKNOWN_SPEAKER: My default. Ben Ornstein: So this is perfect, because that's not an answer I would have had. So I'm glad Usman is checking this, because I would have had no idea how to respond to that. That's one where I would reach out to Usman and say, hey, someone reached out about the redemption process. You want to take that one? I would, you would definitely rather reach out and you don't do it very often. There's not often questions that you need to reach out to the, to the client for. Um, but this was one of them that I would have done that for. Okay. Andrew Cheng: This is great. Ben Ornstein: You're seeing a lot of things that like don't happen. Um, so yeah, that's that he already replied to bro. You're pretty good for him. Mm hmm. Looking good there. UNKNOWN_SPEAKER: Okay, back to the replies. Ben Ornstein: So yeah, it's just like shifting, like context shifting from context switching is the word I was looking for. Time to the next. So it's like, all right, I went back for a second. I'm like, oh, wait, 10 o'clock. We're about to do replies for David. Yep. So David cross posts to X, but we only do proactive replies and reactive replies on LinkedIn. Yep. You know, his content is going to Twitter as well. Normally there's one, one platform that they want to focus moron. But Emil, for example, he wanted both. And so we're, we're building up and he's paying for, you know, both. Let's see what Dharmesh got. Topic is AI. Shocking. He just bought, uh, I think the domain agent.ai for like $12 million. UNKNOWN_SPEAKER: Insane. Ben Ornstein: So yeah, it definitely helps that like, I know the players in the, in like the startup space, but it doesn’t, it’s not gonna like make or break anything. But yeah, I’ll, I’ll start doing David. Um, maybe you can take a break. Dog needs a walk anyway. It was super helpful. I think it’s a great starting point. Andrew Cheng: I think for me, especially with the two accounts that gave me passwords, I want to familiarize myself with them today, spend more time doing that this week. I think tomorrow I want to start like, we could, we could probably do a call or I can even do it myself and then I’ll just start like, I’ll just start sending you posts saying like, This is how I would reply and see what goes from there. Ben Ornstein: Yeah. Let me try. Should I try to start getting you access to some of these accounts? Andrew Cheng: Yeah, I think so. I think maybe we’ll start with the two that you gave me. Ben Ornstein: So Preston and Drew, we’ll start with those. OK, yeah. Let me just check. I don’t even have this memorized yet because I just follow this. Right. Okay. Both are tomorrow. So, uh, yeah. So Preston’s at 830. Um, I have it scheduled where I send the post to Druve at 12. Okay. Yeah, we can start with that. Ben Ornstein: Um, so 12 PM or 12 AM, 12 PM for 9, 9 AM Pacific. Andrew Cheng: Okay. Andrew Cheng: So just to confirm. So because posts are going out, is Drew’s the one that he’s going to approve it himself? The poster? Ben Ornstein: Preston is the, so yeah, Preston’s the one where we send him posts and the mock reply. Okay. Drew, we just send him the posts. Um, here, just so you see what I send Drew. Andrew Cheng: Yeah, we did Preston just this morning. Ben Ornstein: That’s right So sometimes I’ll add comments. This is I sent this to I was a little late yesterday 247 instead of noon That’s what happens true. He doesn’t even reply to me. So It is send him we have an understanding though. This is what I do. So I Just send him the mock posts. It’s just different X posts Sometimes I have a little It’s like maybe you have a take here. I don’t know. You don’t need to though You can just send them when when you officially take over and you know introduce yourself and all that So, yeah Okay, and then Preston. Yeah, Preston’s the one that we send him the mock replies with the posts Okay, and then he’s gonna say like good with the second one or you know, something like that. Mm-hmm So yeah, let’s start with those. I’ll slow will slowly get you access to, um, I’ll at least give you the access to as many as I can today. Uh, it doesn’t mean you have to do any of the replies, but it would be good to, you know, be set up for when you, when you are. Yeah. So yeah, when you get back to your desk, let me know. Um, and I’ll start cause a lot of them are going to need to a face. We’ll send you the password, but then they’re going to need to send me a code to then, and then I’ll send you the code to officially log. Andrew Cheng: Yeah, so I’ll do that simultaneously Yeah, sounds good. Ben Ornstein: So we’ll we’ll get to that. Um But yeah, no, we’re actually we’re on top of it today. So this is great. Andrew Cheng: This is great Thank you so much for showing me all this of course. Ben Ornstein: Yeah. No, thanks for hopping on early I know this is I know I I should say thank you, but I know this is gonna be your normal schedule. So, um But yeah, no keep keep asking the questions. Ben Ornstein: Um Yeah, hopefully this was helpful definitely Awesome. UNKNOWN_SPEAKER: All right. Yep. Chat soon. UNKNOWN_SPEAKER: Talk to you later.