- Platform: meet
- Source: Read.ai 01JV2HJG3ZAFYCMNE73ENP8N5D (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
Ben Ornstein: Yeah, let’s just start there and then we’ll yeah, we go from there cool. Andrew Cheng: So I have access to notion and email and Yeah, but um, I was looking at the onboarding doc yesterday like last night and into this morning and I was looking at all the social scheduling so I don’t have any access of like typefully beehive all those yeah We’re going to focus at least at first just to like get you ramped up slowly on just the social side of things. Ben Ornstein: So don’t worry about Beehive or the newsletters yet. I’ll handle that. Want to get like a nice system for it because we obviously don’t want to throw too much at you at first. So the way to get there’s there’s so typefully You can log in with our AccountingJourneyX account. Let me get you the login for that. OK. The AI meeting is going to just type everything out for us, or like AI everything out for us in this meeting. Andrew Cheng: I always quite like to take notes, like, manually. So if you see me jotting stuff down, it’s probably already in the AI messages or the meeting, but if you just see me jotting stuff down, I just- Oh, no, dude, totally get it. Ben Ornstein: Yeah, the AI guy, I just add them to the meetings. I found, I was literally having this discussion with my family yesterday for my mother’s day. It’s amazing, because I can actually be present, like, during the meeting, because I know it’s taking notes for me. Cool. But, no. I get it. You’re all good, man. Whatever process works for you. Okay, let me just do it this way. I usually… Oh, you know what? I do have a passwords page of this somewhere. Ben Ornstein: It’s actually probably. This is like the one password I don’t have in there. I’m very organized like I’m a very organized dude It’s very surprising to me right now that I can’t find this easily because I usually I have like this entire list of passwords Got one second. Sorry. I’m actually downloading the read meeting app or definitely get it Oh, you know what? I have a way of finding them. Let’s hold on. I don’t regret it. Ben Ornstein: Counting J’s team. It’s crazy that I can’t find it. No worries. It is an important access. And I don’t want to change the password, but I have the pass I should have Because I’m logged in. That’s how that works these days, right? Andrew Cheng: Like everything is saved, or a single sign-in, and you kind of just… Ben Ornstein: Yeah, exactly. It’s weird, because it’s not… It’s not in my saved passwords. Okay, we’ll focus on this one later. I don’t want to waste any more time. So I will get you that password. We have an agency account with Typefully. Here, you know what? I’ll share my screen so you can at least see it. No, that’s not the one. Let’s go typefully. We’ve got this is like the founding journey account, and then we’ve got all the different clients in here. Actually, while we’re on here, maybe this isn’t this would be a good opportunity to like go through each client, actually. Yeah. So there’s a bunch of different clients on social. Every one of them has something slightly different. Um, and you’ll learn the, you know, all their separate little things, um, that you need to worry about or need to focus on. So, um, and you know what, I’m also going to pull up also going to pull up the studios hubs, uh, cause you have access to notion. So you’ve seen, um, some So Julius Bachman, he’s an interesting client. Andrew Cheng: He’s based in Germany. Ben Ornstein: So this is the one that we start really early at like 8 a.m. Eastern. What we can do for you, because that’s early, I know it’s really early for you. I think what we can do is push everyone by 30 minutes. So it’s the first client Julius starts at 8.30 Eastern. Would that work for you? Yeah, totally. I’m already up by then. Andrew Cheng: Perfect. Okay. Ben Ornstein: So maybe we’ll, we’ll start that when you fully take over, take this over, we’ll push everything back by 30 minutes. Cause that, I feel like that extra 30 minutes in the morning probably will be helpful, right? Yeah. Andrew Cheng: But if I think if he is insistent on doing it right at eight Eastern, we can always push it back within a couple of weeks. Ben Ornstein: Okay. Yeah. I’m flexible with it. Andrew Cheng: Cause I’m up pretty early in the morning. Cool. Okay. Ben Ornstein: We can, we can start with it as is then. And see how the workflow works for you. There’s no, these timelines are, I don’t even remember how that one was set, just early morning, because he’s based in Germany. But the reason that I set most of these timelines was because I played it like Tetris, where it was like, okay, this client had to be, we’re doing three posts a week for them, so I wanted to make them at 9.30 Eastern, so I could do some on the other platform at 10 a.m. Andrew Cheng: Most of these were set by me. Ben Ornstein: So they’re flexible. For him, we could discuss with him, but we’ll start a date. Okay, cool. So Julius Bachman, we do five posts a week for him, but we don’t actually create the content. They’re a different type of client where they have a spreadsheet, which I’ll give you access to, where they have some other consultant that’s creating content for them. We do two things for them. We schedule that content that’s created for them, and then we do the proactive and reactive engagements on the posts that we post. So React in his tone, which I have in each one of those little hubs, maybe you saw the little like, I don’t know if you got a chance to look at like, actually they don’t even have their own hub, funny enough, Julius Bachman, because we don’t create the content for him. So Julius, it’s just, yeah, he’s like a CEO coach, right? So like, all his content is like, you know, CEO coach focused and like, productivity and leadership and all that kind of stuff. So really, the only thing you have to avoid with him when you’re doing proactive and reactive comments is no hustle, hustle content, like, you got to grind 80 hours a week or anything. He I had one time he reached out to me and said, let’s not do that. So other than that, if you kind of look at like some of the past content, and I’ll give you suggestions, and we’ll figure out a workflow that works. Does that generally make sense? Andrew Cheng: I think at a high level, I might have some more questions about that. Ben Ornstein: But yes. Oh, by the way, ask as many questions as you possibly can. There will never be too many questions. Andrew Cheng: And cut me off while I’m talking. Ben Ornstein: technical. Andrew Cheng: So yeah, I think my questions are more on just like process on how this works. But I think I just want to go through all the clients first. Ben Ornstein: What would you prefer? Like, do you want to know the process first? Andrew Cheng: That might be more helpful, maybe? I think so. Yeah, I think I think for me, it’s more so kind of see what your day to day looks for this part of the role. Ben Ornstein: And yeah, jump into the details. Maybe that’s better. So, for example, Mondays, So don’t worry about reporting yet. I’m going to handle reporting. That’s part of the role. We’ll onboard you to that at some point. So Mondays we do reporting for performance from the last week. We have my assistant, Venus, who kind of gets all the numbers and puts them into all the client spreadsheets. We have different spreadsheets and we have one central location where all of those spreadsheets are held. And she kind of updates those. The process is a little interesting. There’s a lot of manual checking that she does, and then I have to kind of review. That’s definitely one of the areas that we can improve this process. It’s not ideal. It works, but it could definitely be better. So that’s one area improvement. We do that every Monday. For me, I usually schedule the content and this is not required. I usually schedule the content for the next week on sunday. Um Just so it’s literally for me to get ahead because there’s too many other things to do A suggestion I could make is if we have content ready You do it a week ahead of time. Yeah, we’re already a week ahead That’s gonna be my next question about like how you personally stay organized with with all the all the content going out yeah it’s there’s a lot there’s a lot I have so I created that spread the the notion calendar for you yeah I have my own version of that here let’s go to that page actually okay yeah I’ve been looking at that I was looking at it last night I ended up organizing it by what I sort of by I’m ascending and data sending so cool. Andrew Cheng: Yeah, whatever works. Ben Ornstein: I was just creating like a Yes, so we got this Whatever works for you. I just wanted to create one that showed like on of all the clients This is the process I used I like I have a thing on my personal notion. I’m sorry my personal slack That does this and for whatever reason this works I just I don’t even think about it. I just go. Okay, we got a Julius eight o’clock I know his posts are going live five days a week and you know, I put them all here and then That’s how I do it. And so I log into Julius’s LinkedIn I’m looking at the post that he that we you know scheduled for him. I’m Commenting back to replies that first hour is the most important. Yeah And we only do one hour per client. So any comments that come in after that first hour, we’re not required to do that. Some clients, when we first start with them, they’ll be like, hey, why did this reply not get replied to? I said, because it’s after that first hour. We only do reply after that first hour. OK. Andrew Cheng: So in that case, would you, let’s say like I happen to be on his account. Let’s just use his as an example. I see something and I proactively reply, right? I’m going to use both proactively and reactively reply. It’s like, is that something that you would recommend me? Like, if I want to do it past the first hour, I should because then I don’t want to decline to be like, well, you already did it once or twice. Ben Ornstein: Should you, you want to keep doing it that way? So the reactive replies, I would say within the first hour, what frequently happens to me is other things come up during the day and the proactive happens a little bit later in the day. So the one hour framework for proactive is like, it’s a framework, right? Like you can’t follow it to a T every day. It just does not work out like that. But if you can, and you can stay on top of that, where it’s like, hey, that first hour I’m locked in on Julius. And then some of these you’ll see, it’s not every hour. Sometimes it’s every half hour. Sometimes the platform switches. Today, for example, I have emails and Lee both on X at the same time. Yeah, sometimes it works out. And sometimes it’s a little more challenging where it’s like, I’ll focus on email because I know I want to do LinkedIn for him. He’s paying us like the top tier. So we’re doing replies on LinkedIn for him and X. So yes, does that answer that question? It does. Andrew Cheng: Yes. Yeah. I don’t want to like give clients the if it’s not something that we’re doing at least in in the immediate future I don’t want to give them the notion that oh if we’re gonna do it for like once or twice we can do it forever Right, right. Ben Ornstein: It’s this is the the read so the engagements are part of the offer So when how is when Hawk is doing these sales calls? He’s this is part of the offer that that we’re giving them So like it is it is and it’s something we track to we track the number of engagements per week I’ll add you into some of these like groups like because you’re not in any of the client channels yet, right? No I figured you wouldn’t be so I’ll add you in before we do reporting so you can see what that looks like I’ll show you the process for reporting like next week. Don’t worry about that yet But that’s every Monday again no time that it needs to go out just by end of day Monday Okay, so that’s reporting that’s Well high level reporting high level replying in each clients notion hub, let’s go to I Don’t know. Do you have like the megaphone studio hub open like all of the clients? Yes, cool. So if you go to like let’s do Let’s access a hair. Let’s not do that one. Let’s go to Let’s do, we work remotely. That’s one of the simpler clients. So if you go to the stylistic preferences, so we started each of these for each client when we transferred over. This is like the newer Notion Hub. There was an older one that is still being used a little bit. So you can see that under the voice and tone, is all that she gave us. She’s the easiest client. As long as you are high engaged, like high energy, a lot of exclamation points, you’re going to be much better at this than me. I can already tell. But what I would do for each of these clients is look at the previous replies that I’ve done. For newer clients, it’ll be a different challenge. And when we get there, we’ll figure that out. But that would be my approach in terms of understanding these clients’ tones. And what we could do is maybe for this first week, I don’t know what day we’ll officially have you start doing the reply. We’ll go and figure that out. But maybe you’d send and tell me if this process would work for you. This is just a suggestion. Maybe you would send me a mock reply to what you would Yeah, that looks good. Would that be a good approach? Yeah, definitely. Andrew Cheng: My other possible option would be just like if we could have a meeting while I’m doing it and then we could just kind of watch over. But let’s start with yours because I think that might work better just in case you don’t have time. Ben Ornstein: No, I’m going to make myself extremely available for you. This is going to be, you know, it’s an awesome role and it’s going to require you know, focus. So yeah, no, I’m happy to hop on as many calls as possible. So if you if you prefer to do it live, we could do that. Andrew Cheng: Okay, yeah, let’s uh, I think we’ll start with yours, your suggestion, and then we’ll, we’ll see how that works. UNKNOWN_SPEAKER: Cool. Ben Ornstein: Okay. So yeah, in each one of these clients hubs, you’ll see the stylistic preferences. And so I think every single one of those if one of them doesn’t have it, that’d be Yeah, I don’t So if you look at actually, let’s just stay in the WeWork remotely hub while we’re in here. So yeah, you’ll see a few things here. The most important ones are the engagements one. So this is an important one to look at. So if you look at under ops engagements. So when we start with a new client, we ask them to send five or 10, you know, clients that, or accounts that they want to get exposure to. And so these are the ones we do proactive replies on. And so I’ve just got a list here. It started with a bunch that she sent, and then I added, actually for her, I didn’t add any because she gave me such a large list. Usually some clients only give like, you know, three to five. And then I do research afterwards to find like a few more. Or can find accounts that make sense for the client to get exposure to and it makes sense to do proactive replies, feel free to add to this list and add them to the mix. So basically how the process works is I’ll open up like a few of these each time we do replies, which is Monday, Wednesday, Friday at 9 a.m. For her Eastern. And I’ll open it up and I’ll be like, Have they created a post that is relevant enough for Brindis to reply to? And most of them won’t post at all. Matei, some of them will post, but it’s not really relevant for her to comment on. And then there’s a few that usually are. So we work remotely. Remote Work Job Board is kind of like her product. And I can go and give you like the details on all of those at some point. And so I’ll do those steps. And then if I’ve gone through the entire list for most clients, this happens very often where I go through the list and maybe I can only get one or two. Usually we try to get at least three replies a day, each account. I’ll just go on our timeline and just keep hitting refresh and scrolling through to see if I can find like a good post that makes sense to reply to. Does that make sense? Andrew Cheng: I think most of it does. I’m just trying to process it. Yeah, I’m moving fast. Ben Ornstein: I’m trying to move as slow as possible. Andrew Cheng: No worries. Ben Ornstein: I know I’m moving too fast. Andrew Cheng: No, not at all. Yeah, for sure. Ben Ornstein: So, there’s that process when you’re logged into an account for, let’s say, specifically for proactive replies. Okay. First, go through the list that we have in the hub. Look for replies that make sense for that specific client to potentially reply to. Ideally, a post has been within one day of the potential account posting, but ideally, it’s actually within like a couple hours, right? Andrew Cheng: Like the most recent post. Ben Ornstein: Okay. After we’ve done that step and you’ve gone through like the entire list, then you can go through just the timeline and see, okay, maybe there’s other accounts that we don’t necessarily crack often, but still have very relevant content. Does that make sense? Andrew Cheng: Yeah. I know there’s a lot. Ben Ornstein: I know there’s going to be a lot. So I’m trying to move as slow as I can. But I also want to provide enough so you’ve got at least the context. Andrew Cheng: Definitely. Yeah. No, I think we’re good here. Ben Ornstein: So that’s the engagements. And then the other one is the performance tracker that’s linked to each hub. We don’t have to check that out right now. It’s just that that’s the reporting page for each one. And then on the bottom is the content board, if you scroll down further. Andrew Cheng: Content board. Is that for megaphone team use? Ben Ornstein: Oh, sorry, sorry, within, um, Oh, yeah, sorry. Keep scrolling down. Oh, I see. Okay. UNKNOWN_SPEAKER: Yep. Ben Ornstein: So, so this is the content board. This is so Jacob is the writer that works with this. Um, basically it’s really this simple. Um, he creates drafted content. He puts that content in here when it’s approved. Um, uh, Jacob will switch the status to post approved. He’ll tag me or you, and then say, Hey, this one’s ready to schedule. Okay. And then we’ll go into typefully and schedule the content. And then we market in here a schedule. Okay. So again, this is the, this, this client is the simplest one. Um, there is, she’s She’s great. She’s great. There are ones that are different that require more steps. But this one is a pretty easy one. And so what you’ll do is you’ll open up one of these pages. Let’s open up like Taiwan, for example. OK. The very last one? The very last one, yep. OK. And so you’ve got this content that’s right in there. And basically we would just so this one actually isn’t fully ready because in fact I should probably tag um We’re so far scheduled ahead for her which is great so Uh, she’s like scheduled through june already, which is oh nice. Yeah Um, so we are quite ahead. We only post two times a week for her monday and wednesday, but we still do the reply three days a week for each client. So actually, now if you look at the page that I’m sharing, you’ll see that little asterisk on some of the clients. Actually, don’t focus on the email ones because that one’s… You’ll see on Brindis on Friday, I have an… I don’t… On Friday, I’ll have an asterisk. And For me, that was marking as, we don’t have a post ready for that day, but we proactively reply anyway. Okay. Andrew Cheng: So in that case, if you don’t have a post ready by that day, is one going to be ready or are we just more… Ben Ornstein: Sorry, I didn’t phrase that right. We only post two days a week for brightness, right? Uh-huh. Proactive replies at least three days a week. Okay, so I have her scheduled on Monday Wednesday Friday for The proactive replies anyway But on Fridays we don’t we we don’t she only pays for two posts a week essentially, okay, okay So you know what, to not confuse you, I’m going to remove. I think it’s OK, though, if I know what the asterisk is, then that’s just email specifically will just be confusing. So we recently switched the process with him. So I’ll just keep the one on. Brindis because That’s the only relevant one really okay I’m trying to move slow, but be efficient. I’m trying to find it. Andrew Cheng: So, okay I think a lot of it is just um Just there’s a lot going on right now but I think if I’m able to read through the notes it should be I should be able to just You should be fine after that. Ben Ornstein: Yeah, there’s there’s gonna be a lot and like there’s gonna be like an onboarding phase obviously, so um Yes, okay, so I really want to get you that typefully access because that’s that’s a big piece of it. Andrew Cheng: Um Do you think uh right now be easy just to go into typefully on your account or on your page and then I can kind of see how The scheduling works and let’s do it. Ben Ornstein: Let’s do it So let’s do Usman, actually. I was just doing this before. So Usman, we only post on Twitter for him. Have you ever used Typeflow before? No. OK. So basically, it’s actually, the UI is great. It’s really great. It looks great. It looks simple. Andrew Cheng: Yes, no, it’s so, so easy to use. Ben Ornstein: So yeah, these are all the different hubs with all the different classes. Um, I don’t know why that says create hawk. That’s weird. Uh, that should not say that That’s create, uh, uh, so all yeah, basically you can start these new teams you can start uh, And then you add the clients and you have them add their accounts. Um We’re not using hawk. We just connected his account to the founding journey. So that’s why we didn’t do it here. But um Yeah So basically you click in when you wanna go see a client’s post, you have drafts, scheduled, and then it shows the posted ones already. Usman, we post for, he’s in like the crypto space. He’s tokenizing gold on chain, that’s his app. And so we are posting five days a week. It’s usually very short form content. And so basically, the process here would be, I just usually go straight to the calendar, because you can just see them all. And so you go right here. And if I want to create a new post, here, I’ll just do it up here. 8 AM, you can just check the time zone, make sure whatever time zone it is. You’re posting for that. And then I can create a draft and I can put a test. I can put the content in here. If we are cross-posting to both X and LinkedIn, click the three dots, add LinkedIn. We actually don’t have LinkedIn connected for him. So we only post to X for him. But that’s how you’ll create the new posts for him. And then when you put in the text here, the only other step would be to do this auto-retweet thing. What this does is after a certain amount of time, it actually re-tweets that account, or that re-tweets that post. Tweet out for 12 hours for all posts, for all X posts. And then so you would enable the auto retweet and then it’s, and then it would be scheduled. That’s it. So this one would go out at seven 59 on Wednesday. Okay. When we schedule content, I’ll do this live with you for like the actual process. I got a week ahead on Sunday just cause I wanted to give enough time for us to have time here. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Um, we’re going to start. So yeah, it’s the replies that the, the content ops rule, the proactive reactive replies, scheduling reporting. Yeah. Yeah. Those three really, um, we’re going to start with just the replies. Um, because that is the most time consuming part of it, but also the least complex. Andrew Cheng: Yeah, that makes sense. General posts. I’m putting that as one page for myself. The three big points. Yeah, yeah, yeah. Cool. So yeah, I probably should have started with that. Ben Ornstein: Oh, no worries. The framework of those three. So yeah, we schedule the content and the workflow. Which I’m sure you’re going to find ways to make this more efficient. Workflow is schedule the content. Content gets posted, then you do the productive reactive replies. After the content is live, you’re doing the refresh from the week before for reporting and reporting on the previous week’s performance. Cool. Andrew Cheng: So I, like, if I’m, if we have everything ready for like, let’s say, you know, we went to the, for what it’s called, right? The post on, I mean, I’m saying the right thing. The, the content board, if we have a lot of those ready ahead of time, we can, we can pretty much schedule ahead of time. Ben Ornstein: Yeah. I mean, so, so actually you’ve seen, so you’ve seen Brenda’s content board. So let’s do this. I am way scheduled ahead for, Okay. Andrew Cheng: This one was a meme. Ben Ornstein: So you’ll, you won’t even actually, it might, you might be in, it should be a notion, but anyway, what you’ll see here is I’m scheduled Monday and Wednesday for a while for her. So we are way ahead on Brenda’s. So yes, everything, everything in that notion board is up to date. Um, and so when you schedule, here’s another piece, when you schedule a piece of content in typefully, Um, just move it from post approved. To, um, schedule. Yeah. Yeah. Makes sense, right? Yeah. Cool. Okay. Andrew Cheng: So in terms of, I might be getting into the nitty gritty here, but in terms of the actual posts, like the, on the content board, did the writers post exactly how you should copy and paste? And of course you have to, you know, Quality control yourself, but uh, you know, like I know a lot of I mean some of the newer um, the newer generation likes to post like all lowercase or all, you know, some uppercase so Is the way they post it the exact way you should post it or the way they type it out? Great question. Ben Ornstein: So normally Yes, they will they will do it in the tone in the the verbi. Yeah the client when they review it so the client reviews reviews the content before it gets marked as post-approved, right? They’re going to check and be like, hey, change this. I don’t like this hook. This word is misleading, whatever it may be. They’ll change it. But yes, normally they have it in the exact format that is needed. There are a couple of times where we have a couple of writers that are on multiple clients. And so they’ll just kind of put the content in and then like, we have to do the formatting. There’s one specific client that’s a pre, pre IPO, like private share marketplace. Imagine very, there’s a lot of compliance. It’s the most difficult client operationally by a mile. You have to add disclosures to texts. That client is, We are doing not only the CEO’s X in LinkedIn, we’re also doing their company’s X in LinkedIn. So they’re one of the clients that pays us a lot of money. So it’s well worth it. But they’re the most operationally complex. There’s more steps for them. Andrew Cheng: We won’t worry about that one yet. Ben Ornstein: Again, we’re just gonna focus on reporting. For now. That will be added into the mix, though, for sure. So to answer your question, yes, most of the time you can just copy and paste into Typefully. One client uses a different platform called TweetHunter. We don’t even do replies for him. So it’s literally just scheduling the content, no replies. And then Julius, the one, the first guy I showed you, many of his pieces of content are like PDFs and Typefully doesn’t enable that. So we just post directly on LinkedIn for him. Yeah. A lot of details, a lot of details here. And one of the things, so I’m a chief of staff, right? I am not a content operations guy. You are going to be much better at this role than I am. I was just trying to set this up in a way that made sense for then someone else to kind of take on and run with it. If there are any improvements that you want to make for yourself and for the process, just do them. Yeah. Andrew Cheng: I think that’s something I want to think about this, especially this week is once, you know, when I get the ball rolling, obviously as soon as possible, I don’t want to like running, like run a marathon or run a, like, you know, I’m saying yeah, but um, yeah, that’s kind of like my background like I’d be like process a lot and I know we’re much more of a like Do what works? Kind of company so I’m kind of looking forward to balancing that out. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Yeah there and again Yeah, there’s a lot of processes that we put in place because they work look our clients don’t churn they it works. Yeah The process works are there is there room for improvement? Oh my God, yes, a ton. And yeah, so we’ll have a lot of that, which is good. Okay, let me try to take a step back. So, cause I realized I got way into the nitty gritty on certain things, which probably wasn’t helpful and confused you. No, this is actually really helpful. Andrew Cheng: Like I’m a visual learner, so being able to see you basically work helped me a lot. Okay, cool. Well, that’s great. Ben Ornstein: So maybe I’ll actually do a little bit bit more of that. I’m logged into Emil’s account. Cool, you can see that. Yes. So what I will do is I’m going to open up his Notion Hub. I’m going to share that screen in a So you can log into his, his little notion hub. Um, there’s a few, so we recently changed things with him. So this is something I’m still looking back at LinkedIn. He, he is, uh, so he’s a very impressive young kid. He’s like 21 or 22. He already sold a company and he is now building like this new ed tech company. He has a big audience on well, he is an audience only again, it’s like 8k And he’s very specific about his personal brand So for a while, like I went back and forth with him In terms of like what to comment and all that kind of stuff He recently also wanted to start an exhibition He didn’t have one previously, so we started that one from nothing. So we are posting. We are we are on LinkedIn. We are not scheduling content for him and we are not doing reactive replies. But we are doing proactive replies on his account. OK, on X, we’re doing everything. We are now scheduling the content, doing proactive and reactive replies. Well, all of these little things, don’t worry about it now. I’m just telling you because each client is different, is what I’m trying to get at. Sure. The only really important thing for him, which I fucked up the other day, was in his previous agency, he worked with Vivek Rasamani and Hulk Hogan. I cannot mention them on any content, their replies or posts. That is the only thing you cannot do for him. Can I ask what happened? Yeah, so there was a miscommunication where he said, hey, Ben, you can go ahead and I don’t have time to focus on X, you can post the content. And so I did. And it was an old LinkedIn post because he had said, let’s go ahead and repost the LinkedIn content. I was like, sick, all right, I’ll go back to the ones that we posted for him. The first post he had done was a vivek post and okay, he removed it immediately and there was just a miscommunication um and He said like if you when he posts vivek post he has to go directly to their team to get request permission to post it um And that it was a it was a very big deal. So, okay. Andrew Cheng: Um Yeah, that’s really the only no-no for him. So question about that. So we mentioned that clients do get to approve a post before it gets, it goes live. Is that more for, in this case, was he, did we just post or was it posted? Ben Ornstein: Email’s a weird client, Emil. We don’t use the Notion board. He, Jacob creates, or we did use. He, Emil didn’t like notion. So Jacob, the writer for Emil would send him content in a Google doc. Okay. Um, and then from there he would go ahead and, um, post himself. I see. So each one of these clients is slightly different and I, and I might need to have like one centralized doc, which I didn’t create yet. That has all the very specifics of each client, would that be helpful? Yeah, I was thinking I can work on that with you too. Andrew Cheng: Maybe that would be good, because each one of these clients is slightly different. Ben Ornstein: There’s a lot to remember for each. Right now, for me, it’s in my head. I’m like, okay, yeah, I know him, his is him. But it takes time, obviously, to get there. Yeah, I think a lot of it is just like high level, like yes, no. Andrew Cheng: I think that’d be helpful for me, just turns of are they posting themselves? Are we posting for them? Yeah. Yeah. Ben Ornstein: Like I just I guess details for each client would be really helpful. I think I tried doing that in the first doc that I shared, but there’s there’s specifics for each. OK, but so what I wanted to show here is, for example, I was doing replies for for email. Um I found this post This is one of the accounts that we do replies for. Um Amanda she so email likes like young successful founders. That’s who he wants to network with that’s who he wants So I read this post. Um It was uh, this amanda’s a man really interesting founder and she’s great content Basically just a post about how she did this actually I’ll let you read it yet. Ben Ornstein: Okay. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: So cool story. Very relevant for him. Cause it’s, you know, just founder related, um, email, uh, email likes capital letters. Not huge on Exclamation points. So like for a different client like Brenda’s I would say for example, like oh my god, this is a great story, but Different tone I I want I was gonna say like there’s a lot of you’re going the extra mile for the customer because I want to give like good founder content like from the founder so, you know, I’m putting time into these replies and But, and this is why sometimes I like it takes a little bit extra time. But yeah, I was saying something about, you know, going extra the mile for the customer. Or I guess I should say. Most of the time, the client is not going to say anything about the replies. They’re happy that it’s happening. The proactive replies 99% of the time, they will not reach out and say, great job, or you’re doing a bad job. They’ll just, they’ll just be like, okay, well, cool. I’m glad it’s happening because it’s for them to get more exposure to their own profiles. Customer persistence. Ben Ornstein: This is what it takes. I’m trying to think of it, too. Yeah, and this is what, like, I, you know, I take my time on these, and then, like, What would you say I’m curious I’m, not even sure if you need I’m trying to think of that last sentence I see why this takes a good amount of time. Andrew Cheng: And for some clients, I don’t take as much time and not because I’m just taking less time. Ben Ornstein: It’s just because their replies are easier. Like if it’s for Brenda’s, it’s remote work. So there’s like, if someone shows their remote work setup with a post saying like, this is the post. And I’m like, this is why I love remote work. Like I responded to a post from her this morning saying yes to all of this. It was like, that’s her, that’s her tone. It doesn’t need to be as well thought out. Does that make sense? UNKNOWN_SPEAKER: Yeah. Andrew Cheng: So I guess in this case, if it’s two CEO or two founders, uh, like bouncing back and forth, I think it’s, I think I do actually agree with that last one. Cause I was thinking more in terms of, um, it’s important. It’s that’s, that’s the importance of, uh, building relationships. Ben Ornstein: I like that actually. I’d be like some like, it really shows. Ben Ornstein: of relationships in closing clients. Yeah, something like that. And I’ll post that. I like that. So you’re already better at this than me. And so, yeah, I’m trying to get three a day from his account. Actually, God, I really do have to lay this all out for you because there’s a lot. Emil, we do three days a week on LinkedIn, Monday, Wednesday, Friday. But because we’re starting his, his ex account from literally zero, we’re doing five days a week. Okay. And five, at least, you know, like five replies, um, five days a week, five replies, but on LinkedIn three days a week, at least three replies. So yeah, I do have to give all this to you because otherwise how the hell are you ever going to know? Um, so I work on that. But so that’s an example like for that one, that was one of the ones she was one of the ones that, you know, is in emails list. But yeah, but this happens frequently. Amanda, we just commented on this was a post three hours ago. Let’s see. Let’s see what this one is. Yeah, this is a great one. Actually, Amanda, I heard a comment on this too. Better send them to the client. So in this case, this would be you reply directly to Amanda’s post, or you reply as? Andrew Cheng: No, no, no. I was just saying it was funny that Amanda also commented on this. Ben Ornstein: Oh, I see. Yeah, yeah, yeah. So no, yeah, definitely not. OK. Well, this would just be replying to this post. Andrew Cheng: Gotcha. Sorry, sorry if I confused you there. Oh no, not at all. And be like, Oh yeah, I guess that’s another is liking or reacting that way. Also, you know, giving the like support. Is that something that is? Yeah. Ben Ornstein: So my framework for that is I like it if it’s, I usually like it with a comment. If it’s something that, the like isn’t as important, it’s really just a comment. I just default the like, You could do the like, you don’t really have to. I just default that. So you could, I would say like just do it based on how you’re feeling. Like if it makes sense to just comment on it for whatever reason, you can do that. But I’d be like, your competitors will always be. Oh, she already said your competitors. Know about you as you know about them. Andrew Cheng: That makes sense of this. So their competitor basically create an account with them to see how they work. Yeah. Ben Ornstein: And this happens frequently, right? Like we, we, we know for our megaphone product that a competitor have an account with us. We know that and we have an account with them. So Yes. I’m trying to think of… Andrew Cheng: I’m trying to think if it’s like… So this is what’s interesting. Ben Ornstein: And honestly, this is what’s fun to me about the replies. There’s so much fun context to think about. It’s like, okay, so I’m a founder. I’m speaking to this woman’s a three-time bootstrapper, also a founder. And I want to respond by saying something that And you want to reply something new, interesting, asking a question, just something to really add to the conversation. And so that’s why I’m taking my time. I could be like, love this content. It’s great for founding. Andrew Cheng: But what does that do? Right. I think that you’re heading in the right direction with the reply. Yeah. Ben Ornstein: It’s like competition. And it doesn’t always take this long. I’m also like on a call with you and so like, So I’m not like fully, you know, locked in. Yeah, what were you gonna say? Oh no, go ahead and post that first. Andrew Cheng: Or go ahead and type that out. I wanted to just see if. I think I was, I’m also kind of thinking in my head is spitballing, but I was kind of thinking in terms of competitors will always, it’s almost like a compliment that competitors are looking to you. Ben Ornstein: Oh, I like that. Andrew Cheng: I like that framing. It’s a, yeah, it’s a compliment. Ben Ornstein: It’s a compliment that your competitors sign up for your account or sign up to your product. Ben Ornstein: Treat it, and he’s very blunt too. Treat it as that and keep building. Andrew Cheng: That’s what I would say. I like that. Yeah. Ben Ornstein: Sorry, the internet connection just cut out right there after you posted it. Andrew Cheng: I didn’t catch that. Got it. I think I saw like a little bit of a cut as well. Ben Ornstein: So basically all I said was, can you hear me? Yeah. Okay. Yeah. It’s a little buggy on my mind. A little laggy, I should say. So after I’ve done the post, sometimes I forget like how many I’ve done. So I’ll go to his profile and I’ll just scroll down to the comment section. I can say like, okay, I’ve done two today. If you can’t find a third, for example, and like you’re scrolling for like 10 minutes, 15 minutes and you’re like, there’s just not great content for him today. Just move on. It’s not the world. So that’s an example like of, of like what I’m doing. Um, and yeah, that’s kind of like how it works. And I just go through, um, all of these basically um and so here I’m going back to a different notion page so you can see um and so I finish you know I finish emil I’m like okay I did his linkedin and and his ex which I haven’t finished yet. But then I would move on to Lee. And so I would go into his board, which is Zipper. Well, it’s Refresh Me, but they’re about to rebrand. And I would go to his engagements and I’d start the whole process. So I’d go to this guy’s X account he posted today. I’d see if he posted something interesting. Lee’s Leezy has a, um, so we do a, uh, a weekly newsletter with him. Then we also just do X with him. Okay. Um, and so none of that’s important for you to remember right now. I’m just saying it cause, um, and so for X we, yeah, we, we post Monday, Wednesday, Friday for him. So we also can do engagements Monday, Wednesday, Friday for him. Um, and, uh, He, his app is, do you ever use mint? Which like, um, it sounds familiar. I feel like I have all it kind of, it was a budgeting tool that like had all your, like you could have all your different investment accounts in one spot. Okay. Yeah. He created a better version of that. Mint no longer exists. They were bought by like into it, but so personal finance is like his space. Okay, cool. So what’s interesting, and that’s what I was saying earlier, these clients are so different. We have remote work, we have personal finance, we have pre-IPO marketplace, we have this other founder, Emil, we have Create, this is an AI product, like text to product, Crowdsurf, Invest in, Creators, and like, you can, that’s their product. This client is, is Kim Draper, the venture capitalist. Yeah. So that one’s awesome. We do both the Draper Associates account and Tim’s account. Having get started with this guy, we are about to start with him. I don’t really know what Durable does to be honest. We haven’t started with him. This is a newsletter client. This guy is a different AI product. Newsletter client. This is that Usman guy. His company is called Oral Gold. This is the tokenized gold on chain. Newsletter. This is one of the newer clients. It’s an AI dating app. Oh Yeah, so that one is uh, I actually use chat to bt for this one and and I don’t use it to Fully do my replies, but because her tone is so different. Um Yeah, uh, it’s it’s uh Yeah, it’s interesting. Um superpower. This is the guy max who who uses tweet hunter for scheduling Okay, but we don’t do replies for him. So we literally just schedule the posts Again, none of this is for you to remember right now. I’m just spitting. Andrew Cheng: Yeah, no, it’s, I think today I want to spend some time familiarizing myself with all the clients. Ben Ornstein: Cool, cool. Just to finish, we work remotely is the Brindis account. That’s the easy one that the remote work job board workmate is an AI like assistant. This is and then this is the guy I was just showing you the personal investing. So yeah, I agree. I think being independent and just Exploring everything today would be a good step Feel free to message me whenever we can hop on another call today. Yeah, I’m sorry if I gave you too much information No, this is how I like to learn. Andrew Cheng: It’s I rather know everything and since especially if it’s being recorded with meeting notes It’s helpful me just to go back cool One question I did have was do you have an orc chart? Especially with the writers because I think that’s me I do want to do this week as well start reaching out to of writing and design, just introducing myself. Or maybe just even just a list of all the writers. Ben Ornstein: Let me do that. I’m going to create a doc that I should have done this ahead of time is I’m going to just say org chart myself. Create org chart and and just list of specifics for all clients. So you can just get everything. Yeah, and I can work with you on that too. Andrew Cheng: If it’s gonna be a Google doc, I can definitely, I do wanna have like my part in creating that as well just so, cause it’s like, I’m gonna be the one using it, so. Ben Ornstein: Okay, then let’s do that. Let’s do that together. I’ll create like the framework of it. And then from there, you can fill in the information that’s within everyone’s hubs, actually. That might be helpful for you to, Yeah, I’m a big, like, learn by doing person. I think it seems like you are too, right? Yeah. Uh-huh. So then maybe we’ll do that. I’ll set up the framework. You can fill in some information. And then from there, I’ll go ahead and fill out the rest. And then we can hop on a call to discuss. Andrew Cheng: Cool. I think for tomorrow, what would be helpful is if we could also, if we can just keep doing, like, a live, proactive, reactive reply together. Um more so into the process. Let’s do that. Ben Ornstein: Do you want to start do we want to start? Um With the first client like tomorrow, uh, yeah at I guess it’s it’s early for you, but I guess you gotta get used to it Yeah, so we could start with julius tomorrow. Do you want to do that at 8 am eastern? Andrew Cheng: Yep, cool. Okay. Ben Ornstein: Yeah, let’s do that. Cool. Okay. Um Let’s say like I’ll let’s say we’ll do 8 15 So I’ll set the I’ll do the for a 15 we’ll go through his replies and then here are Tuesday’s those are See, I don’t even fully remember I just rely on this so we do you’ll see Preston as well So we’ll do Preston’s process as well because his is at 830. So Again, I don’t do it to a T every day, but I try to stick to it Okay Yeah, have you found any time like obviously, you know middle the night doesn’t doesn’t work well for engagement But have you found any other times or the day that like just engagement does not work or there’s not a lot Yeah, the best times I found are doing it in the morning because like just social media best practice like yeah engagements during the that could be interesting to test if you wanted to split it up and be like hey, you know, but social media best practice is like, most creators are online in the morning. That’s when they’re replying to their posts. That’s when they’re posting their posts. So that’s why we try to reply in the morning. Yeah. Andrew Cheng: So it seems like for this, for the ops part of just the role in general, a lot of the actual posting is in the morning. And so in the afternoon, like, is there anything for that I should