- Duration: 40 min
- Platform: meet
- Source: Read.ai 01JTP53FPNEGC4QZCEDSDJF4CM (https://app.read.ai/analytics/meetings/01JTP53FPNEGC4QZCEDSDJF4CM)
Transcript
[Michael Houck]: I’m probably going to do Zion while I’m here. I’m here for like two weeks. But I thought about going down to, to Amangiri for like one or two nights, but it’s, it’s too expensive, man. $4,000. I can't, I can't justify it. [UNKNOWN_SPEAKER]: Whoa. Yeah, that's a lot. [Michael Houck]: I cannot justify it at all. But it's, it's like that like bucket list hotel, you know, it's just, I can't do it. [UNKNOWN_SPEAKER]: Did you say 4,000 a night? [Michael Houck]: Yeah, I'm on Geary, man. [Michael Houck]: It's like the best hotel in America. [Michael Houck]: Holy crap. [Michael Houck]: That's insane. [Michael Houck]: I know. Let me see. I think it's 4,700 exactly. Let me see. That's for their cheapest room, too. My goodness. [UNKNOWN_SPEAKER]: That's insane. [Michael Houck]: Oh, price is lowered because it's looking like a future date. But yeah, it's like $4,000, $39.50 per night, basically. [UNKNOWN_SPEAKER]: Wow. [Michael Houck]: So I’m not going to do that, but I am going to go down to Zion National Park. Yeah, Zion Suite. That would be cool. Nice. Yeah, yeah. So no, so I was telling Ben, yesterday I landed at 5 AM Pacific time. [Blake Stewart]: And so I slept from 9 to 5 Pacific time. Yeah. Yikes. [Michael Houck]: Now we’re back to something semi-normal. Hopefully it’ll be fully normal by this weekend. That’s crazy. [Blake Stewart]: Yeah, I can’t do red eyes anymore. No, no. [Michael Houck]: It’s usually my preferred type of flight to be honest, but it left, it was the only flight out for two here and it left at like 7 p.m. And I was like, oh, this is gonna totally fuck me and it did. How was Hawaii other than food poisoning? [Blake Stewart]: It wasn’t great. I hurt my back. [Michael Houck]: I got food poisoning. [Michael Houck]: It was it was weird. It was like it’s like a surreal place because like, It’s at least Waikiki is a surreal place because it’s this total mix of like boomers who’ve pulled the ladder up You know, they’re just rich rumors and they’re spending their money on vacations to Hawaii. And then like millennial and Gen Z Chinese tourists. And so it’s like, it’s like the perfect example of like how wealth has not accumulated with our generation in America. Yeah. It felt like, it felt like it’s a short story that needs to be written or something. I don’t know. That’s weird. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: But it was fun, though. The wedding was great. Good to see old friends and and hang out. That’s awesome. [Ben Ornstein]: OK, let’s let’s run through this. [Michael Houck]: So, Blake, do you want to kick us off? Talk about we’ll start with the sponsorship stuff that you flagged. [Blake Stewart]: Yeah, just the top links. Is that what you’re talking about? [Michael Houck]: Yeah, top links. If you want to share your screen or something, if you have something, that’s fine. [Blake Stewart]: If not, no worries, though. I don’t really put together much. [Blake Stewart]: I was just looking at it the other day. [Blake Stewart]: There’s some kickback microphone. [Michael Houck]: I just wanted to kind of pop through here and just like, you know, I think you have to click apply for it to do the 60 everything right now it’s probably still 30 or it’ll just break the whole thing, one of those two. [UNKNOWN_SPEAKER]: That’s weird. [Ben Ornstein]: No, we’re good. [UNKNOWN_SPEAKER]: No, never mind. [Ben Ornstein]: No, we’re not. No, we’re not. [Ben Ornstein]: It was only 30. [Michael Houck]: There we go. There you go. Nice. [Blake Stewart]: So yeah, my thought here is just get more insights into what our readers are clicking, what they want, kind of get a better idea of And where we found this, you know why we wrote about it or why we included it and it’s you know, what we could really take away I Would not have expected hoop to be the top one at all. [Michael Houck]: No, right The first insight obviously is that the two people we did podcast episodes with are the two biggest Clicks people want to check out the companies that we are talking to their founders about Right. [Ben Ornstein]: That’s really interesting. Yeah. [Blake Stewart]: So obviously, I should push deep dives more. I do as much as I can there, but maybe we could do some more, you know, ones like that, free ones that get more clicks. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: What’s that third one? [Michael Houck]: The YouTube link is probably this episode. [Ben Ornstein]: One of the podcasts is the doula. [Ben Ornstein]: That’s the dual one. OK. [UNKNOWN_SPEAKER]: Yeah. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: This is a good data point, Ben, for us to head back to doing the podcast once your bandwidth clears up. [UNKNOWN_SPEAKER]: Yeah. [Ben Ornstein]: I’m pumped about getting back to that. There’s so much we can do with those. And yeah, I’m excited to go back and do that. [Blake Stewart]: I’m just changing the way I share my screen. So you click into the more Yeah, obviously those threes were big I’m gonna also pull his audience for tweet scraper or Those accounts But yeah, this was, that’s a really recent one too. [UNKNOWN_SPEAKER]: Yeah. [Ben Ornstein]: April 7th. Oh, you did the past 60 days. [UNKNOWN_SPEAKER]: Okay. [Blake Stewart]: Well, that’s 30 days ago today. [Michael Houck]: No, I know. [Ben Ornstein]: I was just saying, cause that was, I was seeing like how recent it was compared to what we pulled here. Yeah. [Blake Stewart]: Do you remember where the scam from I haven’t looked into much of these, but this is in, this is in the links of the week that Ben curates. [Michael Houck]: Okay, nice. I think that’s the same one for the Paris Chopra one. [UNKNOWN_SPEAKER]: Yeah, definitely. [UNKNOWN_SPEAKER]: Yeah. [Ben Ornstein]: Yeah, I remember pulling this one. [Blake Stewart]: Yeah. Nice. [UNKNOWN_SPEAKER]: Okay. [Blake Stewart]: Yeah, building niches, niches. Nice. Trending niche first niche. [Michael Houck]: There’s your The next one is the the loom founder. [Ben Ornstein]: Oh, this was crazy. Yeah, this one unbelievably viral. [Blake Stewart]: I watched his podcast episode on Sam Parr’s show. [Ben Ornstein]: It was really good actually. Hmm. [Michael Houck]: I mean, it looks like most of these are from the curated link section, which makes sense. Yeah. Like Ben, I think one thing you’ve done really well with this that we were probably not doing well with before was you’re always curating links from people whose names the readers might know from social. Cause then what they do is use this as a way to like, Oh, if I missed it on social, like it’ll be in founding journey. You know, um, I think that that recognition drives up the click slide. We’ve noticed that like click rate has doubled or a little bit more than doubled even. Since we started doing this in the Tuesday issues. [Ben Ornstein]: Oh, wow. That’s great. Yeah, I mean, it made total sense to me. Like, would saying five things about this be more powerful than saying, hey, Alex Lieberman on blah, blah, blah. [Blake Stewart]: So yeah, makes sense. [Blake Stewart]: It’s a no brainer. [UNKNOWN_SPEAKER]: It’s really good. Nice. Yeah, nice work. [Blake Stewart]: Yeah, Greg Eisenberg. And this was the first ad to kind to come up was form BC kind of running an accelerator program, looking for more founders. So it’s kind of interesting that that one. [Michael Houck]: Everyone wants funding. [Ben Ornstein]: Yeah, that’s true. Oh my God. [Ben Ornstein]: If we can, yeah, if we can provide capital to these guys too, to your audience, that’s the, or at least intent, like get really close to like being part of that process. Amazing value add. Yeah, definitely. [Blake Stewart]: Yeah, we already did that one. Yeah, I just kind of wanted to get y’all’s thoughts on why some of these were performing well. I got another YouTube link in there. [Michael Houck]: It looks like a lot of them are about growth. [Michael Houck]: Like a lot of the top links of the week are from the growth section. The fundraising section doesn’t look like it has as much representation, which is interesting. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Okay. That’s good to know. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: That’s surprising to me because when people filled out historically, like our reader surveys or, um, we talked to the members who like have paid for the community that we, that we have, um, like 80, 70, 80% of them are like fundraising is the number one thing that I want help with. And so I’ve sort of always had that in the back of my mind, but if we’re seeing behavior at least right now, because of maybe AI, they’re going more towards growth stuff. That’s an interesting thing for us to keep in mind for a while. [Ben Ornstein]: That’s exactly what I was going to say. I was thinking, wait, with all these smaller businesses that are now relying on bootstrapping versus VC, that could be the driver. That’s exactly what my mind went to. [Michael Houck]: Yeah, just a little bit less interested in the VC stuff. [Ben Ornstein]: Oh yeah, this was a really good one. All right, so that link section is really valuable. Well, that’s great. I take a lot of time finding the best stuff there. So that’s good. Are they responding to your emails? No. I cannot believe how much money they gave us and they don’t respond to anything. [Michael Houck]: Guys, the craziest thing is it took a year to sell these guys. And then in the last moment, they doubled the amount they wanted to spend with us like on a whim. And then they have engaged not at all since then after dropping 40k. [Ben Ornstein]: It’s crazy. I don’t understand it at all. [UNKNOWN_SPEAKER]: It’s insane. [Ben Ornstein]: That is funny. Oh, gum loop. I’m still so pumped about gum loop. That was on the like the automate workflow side. [Blake Stewart]: Yeah. Yeah. I ran through my, oh, I got more credits now. I ran through all my credits, so waiting to get back in there. [UNKNOWN_SPEAKER]: Nice. Cool. [Blake Stewart]: Yeah, that’s really just all I wanted, just make sure that we were checking these out. But yeah, I think that’s, I mean, that’s huge. Maybe we could talk about another YouTube video soon and push that out again. But yeah, we’re going to get back. [Michael Houck]: Now that I am finally kind of, I don’t know, I was telling Ben, less distractions now that I have. Have had for a while. So Charleston had too much to do, and Hawaii was too chaotic. So now we’re back. But thankfully, there’s no food scene here in Provo. So I can take it easy and write some YouTube scripts. But yeah, we’ll get back to that. But the interesting thing is that for a while, we’ve sort of worried that folks were not clicking on things that we it in the newsletter as much. I think what we’ve seen here is two things. One, that they do engage with the links of the week section. And we’re doing a good job curating that strategy works. The second thing is that they will click on companies that we highlight, but there may be desensitized to ones that are explicitly like in the sponsor slots to some degree, relative at least to what they get from like a more organic thing, like a podcast episode. So maybe, Blake, one thing that you can take away from that is, as we ramp back up on YouTube, if you’re trying to close somebody and you think they’d be a really good fit, but they’re on the fence or something, you can just offer them, or even upsell somebody on this, like a podcast episode, and just tell them, hey, we see bigger engagement when you do that by a substantial margin that you’re getting Okay, that makes sense. [Ben Ornstein]: It also means that the link of the week is more valuable than maybe we thought it was. [Michael Houck]: Link of the week can be can be good. But I hesitate to price it up because it’s good to have that sort of like, I agree, the pricing structure still makes total sense to me. [Ben Ornstein]: I was just saying, it’s interesting that that’s our lowest tier that it may actually be more valuable than it tool. Yeah. [Blake Stewart]: Some other feedback I had that too was just the placement of it in the newsletter. Link of the week is higher. You’re going to see it first tool of the week is a little bit more buried. You have to roll a couple of times before you get there. [Michael Houck]: If you want to try flipping them pricing wise and see how that works, I’m open to it. [Michael Houck]: Like nine 50 and four 50 flipped. [UNKNOWN_SPEAKER]: Okay. [UNKNOWN_SPEAKER]: Yeah. [Blake Stewart]: Why not? [Blake Stewart]: I’ll defer to you. [Michael Houck]: You can do that as you see fit. But yeah, I think that when we get back to the podcast, we’ll be able to upsell that here in the newsletter and also do what that guy Daniel was doing and basically include the LinkedIn post with that for free. Free, quote unquote. And that’s where we’ll drive a lot of clicks and yeah. [UNKNOWN_SPEAKER]: Yeah. [Blake Stewart]: Yeah. Okay. I think that would be huge. Cool. All right. Nice. Sweet. [Michael Houck]: Okay. Moving on. Well, I guess Blake, do you want to just do outreach stuff and update us on that too? [Blake Stewart]: Sure. Yeah. Has been interesting, kind of a struggle as I’ve been kind of slacking you guys. In total, we’ve sent like 346 messages. It’s across messages and emails. So messages are to people with public profiles. So you can message anyone that email or those private people that, you know, take LinkedIn credits to reach. So that’s kind of the main difference between those. And so yeah, the data we’re kind of seeing is is that in-mail people are less likely to accept the message, less likely to respond, whereas message is the public profile. So they’re open to whatever. We only have one meeting from all that. We have seven interested and nine maybes. Values is kind of like the UX is definitely pretty buggy. I was telling Ben the responses that you guys will it in your LinkedIn, they don’t really sync over to Valley efficiently. So I’ll get a bunch of notifications on LinkedIn that people are responding to me. They won’t pop up in Valley for an hour or two, or not even at all. So the one guy that did book a meeting with us, his conversation has been wiped from Valley. I had to dig it up in Sales Navigator to see even why it worked. And so they’re obviously getting better. Zaid said he’d give us some free weeks. But it’s still just kind of a hassle. I took us off autopilot. So I think I ran that for about a week. But then looking back at the messages, somebody would decline my message. And I would follow up and say, I understand the worries. Take care. See you later, whatever. And then Valley would send another message. I don’t trust it yet, but it was like, he responded, this one guy responded. I was like, yeah, this is like in a different industry than us. Like you’ve got the wrong company. So like the research agent was pulling the wrong data to use. And then the guy declined by invite and was like, you know, not like not interested, wrong, wrong place, wrong industry. And then it followed up. It was like, I’d love to know why you declined this opportunity and like I’m always I’m always trying to learn like the answer yeah so I don’t trust it I uh I’m still working on it um so I’m just gonna you know kind of dial it back in a bit um like the training’s pretty good so I could like you know tell it what to do and what not to do but this takes a long time um and it’s getting better but it’s still not not what I want it to be What do you think is going to get us from where we’re at with it right now to a place where it’s booking us five to 10 meetings a week? It’s going to take more for me to just get used to it more. I want to run different campaigns with different searches from LinkedIn so that we’re targeting the right people. We’re kind of close. And then I think another thing I can do is try a different product. Ultimately, it’s using the product to create the call to action lines with us. And so I think if we could just kind of rephrase some of that in Studio, we could get better, and then more training, and then Autopilot. But yeah, right now, if it’s taking 350 messages to get one meeting, that’s not great. [Ben Ornstein]: I don’t know. [Blake Stewart]: It’s definitely going to take at least a month to get, you know, where we want it to be, but [Michael Houck]: Yeah. I mean, look, he’s giving us the three free weeks or whatever, and we have, we paid for, we are paying for three months as part of the time. I’m sure I could cancel that if we ended up wanting to, but we haven’t, we assume that we have it through like, I don’t know, the beginning of Q3, like through July. So. Okay. If we can get it to a good place like by the end of June, that would be ideal But and is pricing on Seats like are you paying for the five seats? [Blake Stewart]: Yes, basically, so if we want to reduce else, yeah I mean, I don’t think I’m seeing great results with Raina And that just might be her profile Hurlington profile Like I can optimize mine as well. I don’t even have megaphone studio was on my experience or whatever. So I could change that. And then for you guys, too, if AID Outreach is even working for you, Hauk, hasn’t sent any of the messages I’ve approved, you would probably have the best response rate anyway. Yeah, definitely. [Michael Houck]: We need to work with AID to make sure that that’s working for my account. I reconnected it, so it should be working. [Blake Stewart]: Yeah, I don’t know. It says it’s connected. Everything should be working, but it’s not. [Michael Houck]: Don’t be afraid of being an asshole to them a little bit. I know Zaid really well. He’s a friend of mine. We hung out in New York last time I was there. It’s fine. [Blake Stewart]: So we can push. OK, cool. I mean, I’ve got some faith in it. I mean, it’s obviously a cool tool. It’s increasing our outreach. It’s got potential but I’m not you know, it’s I’m not ready to send it on autopilot again. I’m not really I’m getting a decent amount of people to connect with me. [Ben Ornstein]: I’m getting a ton of notifications on there Like I’m getting a I’m getting connections like people they’re not I don’t know if they’re responding or not. [Blake Stewart]: I haven’t really checked Yeah, um, it’s just kind of weird because I don’t we haven’t used sales navigator before and so like Do we really need value if I could just be sending templates on sales navigator and get the same results? [Michael Houck]: That’s another good question. [Michael Houck]: If autopilot isn’t working, and if it’s not increasing our conversion to call rate, at least, then we probably don’t need the hyper. Because what they really add is the hyper-personalized copy and letting you call autopilot. Right? Right. [Blake Stewart]: And right now, the hallucinations are still pretty high in it. So I don’t really. Right. [Michael Houck]: So if we can’t fix this, then like let’s save the, you know, however much it is, but I think it’s like a thousand bucks for five seats or something like that per month. Like let’s just save that. But if we can get it to that point, obviously it will be better to just let it run on autopilot and have better messages. [Blake Stewart]: But yeah, I’m going to test out a couple more campaigns this week. Um, right now there’s like five research agents, so I’ll just like tone them back to one or two. Um, so that maybe it just pulls better information to use. But, um, Yeah, I don’t want to give up on it. I see the potential. I mean, something is kind of working. It’s just not working well. So, um, cool. Yeah. Let’s, let’s touch. [Michael Houck]: I mean, we’ll keep touching based on it when we do these calls, but, um, let’s do like another, like, I guess more formal check-in on it, uh, at the beginning of June and then we can just see how it went this month. Okay. Um, okay. So ads. So, Um, we have ads added and they are approved Uh, thank you ben for those edits um, I took them live last night and then I realized that Uh, the page we’re sending them to is still branded as hawks newsletter. So I need to update that today and then I will take them live again tonight and we will be um, We will be operational. [Ben Ornstein]: So, um Yeah, so good cool, and I do have a second week’s worth of ads ready as well. So yeah, that’s more of the investor list. [Michael Houck]: You ping me on that, that thread again, because maybe I can add some of those to this first batch since we’re focusing on the, well, I guess we’re focusing on the database, but we can, we can do the investor database ones too. That’s fine. I can, I can take them live too. Cool. [Ben Ornstein]: I’ll just send a fresh message with all of the week two batch, and then you can just kind of take whatever want. And then next week, I’ll start with new ones. [Michael Houck]: Cool. Sounds good. But yeah, good to know that that will be that will be going. We also have Rena doing the the tweet scraper imports from you, Blake. So those are those been going viral examples is going to hit 5k subs next week, I think, which is great. Maybe we can hear and she’s doing a profoundly journey too. So if we see that working well, then we can increase volume in some point later this month. OK. [Blake Stewart]: And they just released a feature where you can scrape communities as well. So that might be easier for me to pull contacts. My only question is with duplicates, does Beehive check for that if we upload them? So I don’t need to be running any. [UNKNOWN_SPEAKER]: OK. [UNKNOWN_SPEAKER]: Cool. [UNKNOWN_SPEAKER]: Good. [Michael Houck]: And then last thing is content. I’ve done a terrible job with this, but I am back and we were doing content. And yes, that is that. I will say my word on this. It’s hard to do real business stuff and then also do real creator stuff. It’s hard. [Ben Ornstein]: I experimented with myself like not too long ago and I wanted to create something consistent and I couldn’t do it. Not do it consistently. So if I can’t do it, it’s gonna be very difficult for you. [Michael Houck]: Yeah, the problem has been, I’ve tried to outsource this to Jacob and I think I’m gonna stop. I think I’m just gonna take it back myself because I have to spend a decent amount of time editing it. And he’s also busy with like real clients. I’d rather him put his effort towards them. I’m just very, I’m a very particular client. Ben, I am. So I think I’m probably better off just doing it myself in batches on like a Sunday evening or something and letting it be that. But you gotta know what kind of client you are, you know? It’s good to be aware of the client you are. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Okay, so we’re back to that. How can we help you there? [Blake Stewart]: Do you want us to like send you ideas or like, other posts doing well, or what do you need from us? [Michael Houck]: It’s a good question. I will have something for this that you guys can help with, but I don’t know what it is yet. So let me rebuild my little system tonight, and then I will leap you guys in, or I think When I have more bandwidth, I will definitely be able to help more on that front. [UNKNOWN_SPEAKER]: Like on the research side. [Michael Houck]: I guess my point is that I don’t know what the right front will be yet. It would take me longer to just bang out some LinkedIn posts or whatever if I’m reliant on having to go through some research first rather than just getting inspired and writing something. But for YouTube, or the newsletter, whole different story. One thing I know I wanna incorporate into this is Substack. We have like 210,000 followers on Substack, which is insane, and I’ve never used it. I mean, they’re all like people who’ve signed up to Founding Journey at one point or another, but since we don’t send any emails from Substack, like they get our emails from B2B, and then we import their email addresses into Substack. So it’s like a full list of everyone who’s ever subscribed to Founding Journey, plus people who find us through Substack. But if I used Substack’s Twitter-esque features, I feel like we could turn that into a big growth thing. And some of those 200K will be like, why is this fucking guy in my feed? I already unsubscribed to his newsletter, right? But a lot of them will probably probably just be our followers and engage with our stuff. [Blake Stewart]: Yeah, part of me wants to say we should spin it off. If you have never posted on it, maybe just create another similar brand. [Michael Houck]: Oh, that’s interesting. Yeah, like we have the email list, just make it more about about me rather than about founding journey on sub stack. Yeah, that’s a good idea. [Blake Stewart]: I like that. [Michael Houck]: It’s not completely. [Michael Houck]: Well, yeah, that way they, it’ll be more personal in like a more personal format. And also they won’t like, they won’t be like, I already unsubscribed from this thing. Why am I? Yeah. That’s a really good idea. Okay. I’m going to do this tonight. I’m going to think through everything and build a new little social system for myself, but I’ll leave you guys, I’ll flag it to you where it makes sense to, To jump in Okay Dang yeah, we should really make use of that. [Blake Stewart]: Yeah, that’s a huge list. [Ben Ornstein]: I mean Be like another brand Like it wouldn’t necessarily have to be how like we could be something similar to founding journey, but slightly different content Like what? I don’t have an exact idea, like very specific to, I don’t have an answer for that right now, but I’m just saying something other than like the Hauk brand. It could be a different kind of founding journey, maybe, potentially. [Blake Stewart]: Yeah. [Blake Stewart]: What I really like right now is the next play newsletter and that space and how it’s like connecting the display, the members. Yeah, yeah. [Blake Stewart]: It’s focused on the community itself. [UNKNOWN_SPEAKER]: And he’s like sharing things within the community. [Blake Stewart]: So it’s connecting community. You guys, you guys both love Ben Lang. [Michael Houck]: I think he I don’t I don’t know. I’ve never dug into his newsletter. So I’m gonna look into it. But like, good, good. I don’t know anything about him. [Blake Stewart]: But I like the format of like, connecting the community of like people will send like job opportunities or like what they’re working on or like, hey, I need fundraising for this. Basically just shares what’s happening in that list. So it’s very interactive for the readers and him as well. [Ben Ornstein]: So- I used to be really pumped about this format and I’m actually the opposite. I like Ben Lange because I just like his content and his background. I don’t, I’ve never read the newsletter. I just know what the newsletter is. When you read it as new as Ben. The format of, because I followed another newsletter when I was looking for a job at one point, where they just compile lists of job opportunities. And that was the only reason I opened the newsletter every single week. It was to go to that one section, to be like, hey, this company’s hiring for this role. Then you could link it and then it would go to it. And it took right off. [Blake Stewart]: Every line is different. It’s like, hey, Ben’s building this, like connect with him here, like, you know, is working on this and he needs like a product guy, like next line, is it like, it gets you scrolling because you’re like, what’s next? [Michael Houck]: It can be anything. [Michael Houck]: Ben’s a huge community guy. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Um, okay. So how do I, is it just on their website to subscribe to the newsletter? [UNKNOWN_SPEAKER]: Is that it? [Ben Ornstein]: Check it out. Probably. Yeah. [Ben Ornstein]: There’s a sub stack. [Ben Ornstein]: I just, I looked, I just looked up like next play Ben Lang. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: Yeah. [Michael Houck]: And his background is just that he was just early at Notion, right? [UNKNOWN_SPEAKER]: Early Notion. Early Notion, yep. Yeah, OK. [Michael Houck]: All right, I’ll look into this. Maybe there’s some stuff we can do. [Blake Stewart]: And so, yeah, more on that, too, is he just he’s going to Cursor. He’s working with Cursor. And so I don’t know if he’s going to keep building next play or not, but it was growing fast. It’s just like an interesting way to build a community through sub-stack. So if he kind of steps out of this space, people are still going to want something like that. [Michael Houck]: Cool. Again, I’ll play around and I’ll look through what he’s got and see what we can do. Yeah, it does seem like people are moving to sub-stack for community stuff. Justin Welsh just launched one that’s like separate from his main newsletter too. So when you guys are talking about that idea that’s stuck in my head, I don’t know if it’ll make sense to do it as another brand or if it’ll make sense to brand the substack around me and the newsletter on Beehive Brown Dining Journey, obviously. But I’ll think through it. And I’ll take a look at what Ben Lang is doing, too, and compare. Sounds good, Ben. OK. [Blake Stewart]: So anything else that we’re not touching on? I got two quick things. Founder Institute asked if we wanted to do just like a swap with them. I don’t know if we’re open to like a free placement. Kind of deal, not really interested. Yeah. [Michael Houck]: We did this like early on, but you get like, it’s like so such low returns. Yeah. Like, I’d rather use that spot to advertise the co-starting agency. [Blake Stewart]: Like, yeah. [Blake Stewart]: Okay. Yeah, I figured that was a no. The RoboPartners kind of bookkeeping agency, that we were talking about not running in kind of bad results. I don’t know if you want to kind of rift on that idea of [Michael Houck]: Yeah, I don’t know if it necessarily means we’d have bad results. Because it’s just like, I think it is like a cautionary thing. Like, hey, maybe let’s do some more research on exactly what people would want before we go into this. I think it’s different when it’s branded around us. Like, they trust us, they see our thinking, they see that we’ve built stuff before, versus like, who is Rova Partners, they don’t know. So that was my thought when I saw that result, was like, yeah, maybe we should look into it a little bit more before diving in, but also I don’t necessarily know that it precludes us from doing so. Yeah. Okay, cool. That makes sense. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: Alright, sounds good. [Michael Houck]: I will I guess Blake we have a we have a chat in a little bit, right? [Ben Ornstein]: Yeah Yeah, how I have you viral examples is done for this week. [UNKNOWN_SPEAKER]: So it’s ready for you sweet. [Michael Houck]: I will edit that tonight Thanks, man. [Michael Houck]: Yep All right, I’ll see you guys now see right