- Duration: 44 min
- Platform: meet
- Source: Read.ai 01JNES210ACECT2T68MTTPEVXP (https://app.read.ai/analytics/meetings/01JNES210ACECT2T68MTTPEVXP)
Transcript
[Michael Houck]: Random things I wasted my whole morning because I was supposed to go to a doctor and then the doctor Had a family emergency and canceled while I was on my way there and then then I was supposed to sign my divorce papers and There was like a bug with the Notarization software that like my lawyer can’t figure out and so we’re like we’re Support so I’m good, but like it’s been okay day. [Andrew Safranko]: I mean, good thing is you have another one tomorrow. So yeah, it’s all good. One day it’s like, fuck the next day. You’re like, all right, this is not too bad. Yeah, exactly. [UNKNOWN_SPEAKER]: Exactly. [Andrew Safranko]: You still in Austin, I guess. Yeah. [Michael Houck]: Tomorrow I’m driving up to Dallas for two weeks, but today’s my last day here. Are you just doing like nomad type stuff? Like you just kind of, Yeah, I’m trying to find where the new home base is going to be. So I’m checking out Dallas, Nashville, a couple other places. And here was like my first stop back in the States. [Andrew Safranko]: Okay. Where are you, where are you originally from [Michael Houck]: Yeah, I was born in New York, but I’ve lived, I went to college in Miami, went out to LA and SF for like five years. And then I was in New York for the past four. But, um, when I got divorced, I left and, going back. So I hear you. [Andrew Safranko]: Well, if you want to make us dollars and live in Canada, that’s a really good deal. Yeah, it’s true. It’s true. [Michael Houck]: Too cold for me though. I can’t do it. I mean, it’s like New York to be honest. I know that was, I left too cold for me. [Andrew Safranko]: I got you. I got you. I’ve got a bunch of buddies that are living in Bangkok right now. It’s like they’re doing the nomad thing too. They’ve got they’ve gone balance between Bali and Bangkok for the past two years now That’s dope. [Michael Houck]: I was out there for like two months Right before kovat I actually got what I think was kovat in like the fall of 2019 Yeah That was the sickest I’ve ever been since to be honest the same dude The doctor was like I have no idea what this is. It might be a fever, but I don’t think so I had a fever for like three days straight and nothing changed it. [Andrew Safranko]: It was wild. So you had it out there, I guess? Is that what you’re saying? [Michael Houck]: Yeah, I was in Bali and I had been dating this girl from China and she had come from China to, well, we met in Singapore and then she came to Bali. And so I think she must’ve brought it over from China to me and I got it and that was it. [Andrew Safranko]: I live in Bali. Which is like just north of Toronto. It’s like basically Toronto still. But it’s like the biggest Chinese population in Canada, or biggest population of Chinese people outside of China in the world. [Michael Houck]: Like- In the world, really? [Andrew Safranko]: Yeah, it’s like- I would have thought Vancouver. No, yeah. Vancouver and Markham kind of flip-flop, but like Vancouver is a bigger city. Burnaby in Vancouver is like the equivalent. So Burnaby is like the suburb in Vancouver. It’s to the point where like you can literally live here from China. I never have to learn the language or anything because there’s so many stores supermarkets Like heck I was at the bank yesterday just at the ATM and like there’s Chinese like it’s in English and Chinese for everything Yeah, there’s [Michael Houck]: there’s a place in New York called Flushing that’s like yeah, it’s cool. Like I like I like checking it out. The food’s really good There’s fun stuff to do but like it’s a little weird to have that like in your country, you know You know what I mean? [Andrew Safranko]: I’m used to it. My wife is from Hong Kong and I’ve been to Hong Kong. I know Hong Kong like the back of my hand. Because I go to Asia, we’ll be in Japan and Hong Kong in July, I kind of feel comfortable now. I don’t know. I grew up in a predominantly Jamaican and Chinese neighborhood, so I got my Jamaican roots and then I got my Chinese roots, which I don’t know. If you go to Jamaica, like there’s a pretty big Chinese population as well. But yeah, I don’t know. I hear you though. [Michael Houck]: It is a little different for sure. I mean, my wife was from Shanghai, so like we were near a bunch and it’s not like a comfort thing. It’s just like, that’s just, you know, there’s no New York mini in, in, you know what I mean? It’s, it’s like, that’s a very good point. [Andrew Safranko]: I never thought about it that way, but you’re right. It’s like there isn’t the opposite at all. Yeah. Interesting. I have a buddy whose family’s in Ghana and he’s telling me the Chinese people are taking over Ghana because there’s a lot of mining projects going on up there. He lives on over 100 acres and it’s full of gold mines or gold deposits and he’s trying to figure out right now how to get a mining company to come in. And he’s been hit up by to get access to the gold? [Michael Houck]: Well, yeah, China’s trying to be the infrastructure partner for all of Africa, like everywhere in Africa, what they’re trying to do. [Andrew Safranko]: All the lithium and all the battery or minerals and all that? [Michael Houck]: Yeah. They want the rare earth elements for batteries and smartphones and semiconductors. [Andrew Safranko]: Have you seen the Chinese EVs? They’re pretty crazy. Yeah, I was in one. [Michael Houck]: when I was there, what, two years ago? They did feel a little cheaper than a Tesla, but they were cool. [Andrew Safranko]: It was nice. Like the poor man’s Tesla, but definitely looked nice. [Michael Houck]: Yeah, the vibe was good. And they show them everywhere. They have so many stores in shopping malls like Tesla. [Andrew Safranko]: Oh, like the BYD store kind of thing? Yeah. Yeah. It’s cool. [Michael Houck]: It’s a different world out there, man. Let me message Kayla, because I know we’re limited on time on your end, so I want to make sure that, and she did accept the invite, so. No worries. Hey, Kayla, I’m just making out if still a good time. You can also do that. Are you good tomorrow or Wednesday, if she can’t do right now? [Andrew Safranko]: Yeah, I just have to take my kid to her dresser My eldest is like a hardcore actor. All kinds of shows. Yeah, she’s she’s gearing up. This is the world she wants to be in for the rest of her life. [Michael Houck]: That’s amazing. So like, there’s like rehearsals weekly. [Andrew Safranko]: And yeah, so anyway, that’s the only thing I mean, I could take her in the car, but I feel like it’s not as good to do that. [Michael Houck]: So it’s cool. It’s cool when you’re young, but you sort of know what you want. You know, that’s pretty cool. [Andrew Safranko]: She just got into the high school that’s like specialized and catered and like it’s called Unionville high. So actually Elon Musk’s latest Woman I guess like her name is Siobhan something. Oh, yeah. [UNKNOWN_SPEAKER]: Sure. [Andrew Safranko]: Of course you went to that high school And Hayden Hayden Christensen went there who’s like the Anakin Skywalker Oh the the high ground I ground or whatever. Yeah, exactly. [UNKNOWN_SPEAKER]: Exactly. [Andrew Safranko]: A few famous people, uh, that have come out of there. Um, anyway, it’s like a whole process. You got to like audition and whatever, whatever. Normally it’s just like, you just go right to your homes, whatever your homeschool is, but it’s not our homeschool. So, um, yeah, she’s pretty stoked to do that. And like, yeah, to be 13 and want like, like laser focused on what you want to do. That’ll be the thing, right? Who knows? Like, dude, like I wanted to be a lawyer and like, fuck, like I’m, Nowhere near that anymore. [Michael Houck]: So dude, I, I wanted to be a lawyer too. Like when I was in little league, they would announce at like our regionals, like who the, like when you went up to bat, like what some fun fact about it. I was, I wanted to be a lawyer and like now I can’t imagine being a lawyer. [Andrew Safranko]: One of my best friends went to law, ended up going to law school and I look at his life versus my life. I’m like, dude, no, I don’t want that life. Yeah, we made the right choice, man. Yeah, that world is different. I’m dealing with a good lawyer right now, too. They’re just so trash. I don’t understand. Lawyers and doctors, I feel like there’s a whole opportunity to teach them customer service and just following up. [Michael Houck]: Dude, you’re preaching to the choir right now. With this model that we’ve built with the content agency, I think we can replicate model with other niches and other services and just sell them to the same customers, like founders, right? And we should be audience of founders. So one of the ideas that I have is that once the content agency stabilizes a little bit more, probably like Q2, Q3, we’ll launch, like I’ll partner with some like, you know, good replica, reputable startup lawyer, and we’ll launch a legal firm for startups. Yeah, and like actually optimized for startups. Yeah, yeah, yeah. [Andrew Safranko]: Trust me. It’s well needed. It’s so bad. Like, I’m dealing with a lawsuit right now. It’s pretty substantial. So I figured they would like, I’m the one suing. So I’m like, and it’s, it’s, it’s substantial. And I’m like, I would think they’d want to get this done sooner than later. I don’t think they get commission off it per se, but they do get a lot of fees and like, sooner get this done. [Michael Houck]: But The incentive structure is weird because like they technically make more money if they waste more of your time. [UNKNOWN_SPEAKER]: It’s true. [Andrew Safranko]: But at this point, all they’re doing is documentation. Like they just have to put together the, the formal like, um, court order thing, I guess it is. And like, cause this has been going on since may. Um, so we’ve done like the bulk, like I’ve given them like 10, 10 grand already. So now it’s just more like, you know checking in like is this is this done is this done but I don’t know it yeah like they’re just horrible man it’s just so frustrating like five weeks just to give me a draft of a document. Five weeks? Jesus. Well matter of fact I forgot like it’s obvious but I mean an apology like just an apology I didn’t get like sorry we took so long you know you know how it is you forget you get busy whatever It happens to all of us. People are understanding. You apologize and say, yeah, yeah, sorry. Here’s what happened. And then you move on. You didn’t even do that. But I’m so deep in it with them now. I can’t switch lawyers. I’m at the end of this process. So frustrating. And I think that might be why, right? [Michael Houck]: When you’re at the end. Yeah, they’re on to the next client already, basically. Yeah, yeah. Well, look, I hope you are successfully able to sue whomever this is. It was my ex mortgage agent. [Andrew Safranko]: I’ve known him since I was four years old. And basically it was a real estate deal that went sour. He’s like, I’ll, so I took out a home equity line of credit against my mortgage. So second mortgage. And he’s like, I’ll help you get the second mortgage and I will help you pay the duty investment. I’ll pay for the monthly payments. So like, there’s no way I can afford a second mortgage right now. And so he’s like, so we contracted everything. And then he ended up not raising enough money or someone, some investors backed out. And then he just went crazy on trying to raise money for finish off the real estate investment. Anyway, long story short. Yeah. Like I was like a severe amount of money. Um, I’m so sorry to hear that. [Michael Houck]: That sounds like when it’s a long friendship like that, that sounds like not only annoying, but also like painful and shitty. [Andrew Safranko]: So yeah. From like, okay, understanding, because it’s your buddy to like, just like, okay, fuck this, like, you’re taking advantage of me now, right? So yeah, 100%. Yeah, is what it is. [Michael Houck]: In favor of being ruthless. [Andrew Safranko]: Learning lesson, let me tell you, a large learning lesson, you learn how to live with nothing, because you’re like, Okay, how do I just make sure I can pay the second mortgage? [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: So I feel you, man. That’s rough. Well, maybe we can get a few more clients coming your way so we can help out. I’m decently OK now. It’s still a thing. [Andrew Safranko]: So it’s just more just the frustration of having to pay for this thing. I feel you. But I don’t know. Light seems like it’s at the end of the tunnel. I don’t know, this year’s been a good race. I’ve lived off of your momentum a little bit, which is great. And then just the other writing I do, the e-com business I have as well, we support e-com stores. That’s done pretty decently this year so far as well. And then there’s a data company that I’m building with a couple of folks that I consulted for in the past in Korea, and they basically built like an engine to analyze tourism for your municipality. We’re bringing that to Canada. So basically like ingesting all the social data, ingesting all the Google reviews and then giving you like a very clean dashboard. Like here’s what’s going on with your tourism and whatever else is going on in your city. I’ve got a couple of pilots lined up with a couple of municipalities here and I’ve got a buddy who just basically did economic development for all kinds of different cities in Canada. So spreading myself and seeing what happens. [Michael Houck]: I love it, man. That’s the same way I operate. Okay, look, I think she’s probably ghosting. I don’t need to rush off or anything, but we should just acknowledge that she. [Andrew Safranko]: So the one thing actually, why have you just before we drop? So I started to put together like an outline. You remember we talked about like kind of optimizing writing? And I’m thinking about this even more because Beehive just launched their app store. I saw, yeah. So I’m like, I thought of you when I saw that, because I’m like, I wonder if I can put together something, if we can somehow put something together to throw in the app store. I don’t know what the market size for this would be, but I also anticipate this being something where it starts off for writers and to just like organize your world, but turns into something even bigger than that. And I know there’s like a lot of productivity and optimization tools out there already, but I’m like, I know for a fact, for a writer, this would be very helpful. Is there more to it? That’s the thing I’m exploring now. That’s cool. Yeah. [Michael Houck]: Let me know what you think. And I’ll dive more deeply into it too. Cause I saw the announcement, but I haven’t had a chance to like play around with it or anything. But if there was something simple that we could put there, either as a way to source writers or as a way to source clients. Yeah, that’s true. But also just to make our internal team’s jobs easier. I was talking with them. I had lunch with Nathan, whatever his name is, the founder of ConvertKit. He was obviously trying to get us to move everything over there. And I don’t know. But one thing he said that they have, which I thought would be really good, would be, for us would be like an admin level dashboard for an agency business that writes newsletters. And so we see all of our stuff in one place have like team based logins and just manage the whole business that way. If we could set something like that up for beehive, that would be cool. And Oh, Kayla’s here. Oh, I guess those letter, but you only have like 10 minutes, right? [Andrew Safranko]: Yeah, I mean, we can continue this later on. [Michael Houck]: Let’s just start something as well. Okay. Sounds good. Hi, I’m just emailing you. I’m sorry. [Kayla Barnes-Lentz]: I just had an interview and it ran late. I’m sorry about that. No, no worries. [Michael Houck]: Just a heads up. We’ll probably have to do this in two parts. We’ll do a little bit right now. We can do a little bit tomorrow. Is there something But good to meet. Thanks for dropping off. [Kayla Barnes-Lentz]: Yeah, we literally just got from Austin, LA, just like in the last hour or so. So busy day. Nice. I’m in Austin right now myself. Oh, nice. We’re thinking about moving there. So we were looking at some homes. [UNKNOWN_SPEAKER]: That’s cool. [Michael Houck]: It’s popping. There’s a lot of good restaurants, a lot of new growth. So it seems like a good spot. [Kayla Barnes-Lentz]: Nice, nice. Okay. Do you guys want to just jump right in? So fill out the form. Let me like you, I’ll take, let you guys take the lead. [Michael Houck]: And so I can answer any questions that you may have. Yeah. So main thing that we do these calls for is for a, for you and Andrew to, to meet since he’ll be sort of your brain download partner on all of this. Um, and also to sort of go deeper on content pillars and sort of goals, things like that. So, uh, Andrew will run through some questions that we have. Some of these are simple. Similar to some of the things from the form, but just better to get the sort of full answers from you in this kind of setting and go deeper on it. So I’ll turn it over to him so we can get right into it. But if you have any questions that come up, feel free to tag me in too. And then if we get to it at the end, I can talk about next steps and process, or we can cover that async over email. [Andrew Safranko]: OK, perfect. Cool. I’ll share my screen. And yeah, nice to meet you. We are going to chat very often, so treat this as the beginning Getting, but not the end, that’s for sure. So this is Domi, technologist, entrepreneur turned writer. I write all kinds of different things, including stuff in the health space. So looking forward to kind of hearing your thoughts on where you want to take this. Let’s just dive right into this. So typically our outcomes for the meeting is to kind of get some idea around your goals for the newsletter. Figure out who the audience would be that you want to write for, some of the core components of what you want to write. So what are sort of the, you know, ideologies, thoughts, ideas, things like that, that you definitely want to ensure get covered. And then we just kind of go through what our process looks like for that. So in terms of goals, so what happens now is I’ll just take a few notes. As Michael mentioned, we probably won’t be able to get through all of this, but that’s okay. Because I’ll come with a bunch of ideas and thoughts and we can happily schedule another time But in terms of I guess the reason why you want to kind of create more content ie a newsletter Like what was your thoughts there? Like what is the ultimate goal for you with getting a publication out? [Kayla Barnes-Lentz]: Well, I mean really the ultimate goal is to help people Specifically women but I mean and in terms of these goals I mean I think I was I guess a revenue I think I already really have the credibility and just growing every day but I really want to grow I have a membership so it’s pretty you know fairly priced it’s only $19 a month right now but I want to keep growing members in that because we know that’s just like automatic revenue so probably my main goals. [Andrew Safranko]: And then sort of the ancillary of that, you know, in terms of other followers, impressions, people paying attention to it. Are there any goals like that, that matter to you? Sounds like probably new followers would be helpful or new members. Yeah. Yeah. [Kayla Barnes-Lentz]: I mean, I definitely want to grow followers, members. The other thing is I’m also going to, I’m launching my first ever, like, product this year. So I’m launching a female longevity supplement. I’ve waited a really long time to do it. I, I know everybody who does great supplements, so I wasn’t going to compete with them unless it was something that I really felt filled a need. So, um, I’ve been developing it like over the course of the last eight, nine months. [Andrew Safranko]: So that will launch sometime this year as well. Okay, cool. Very cool. Yeah. Is there a, is there a vision for sort of what you think needs to happen in order for this to all be successful? Are there any key things you can think of that would be like, ah, yes, this is working? [Kayla Barnes-Lentz]: Well, what needs to happen to make this newsletter a success is someone to help me. Because I actually put out a ton of content all the time. But I already have a full day that I do filming for YouTube and stuff on Mondays. I have all the info. Like I’m constantly putting out like video content and Instagram posts But then to like add another step for me to turn that into a newsletter It’s just like proven to be a little bit too much. So basically what I’m doing for my newsletter right now is I have a podcast that comes out every week So that’s great stuff that I do want to put in there some way So I’ll put like a podcast newsletter and then I’ll do like when a YouTube video comes out which I’m Trying to get on a really strict schedule with posting once a week on Saturdays. I’m just using content and then I’m just sending it out to my email list. It’s not like a really fully flushed out newsletter specific thing. [Andrew Safranko]: Okay. Is there anything from that process that you’d like to see beyond just kind of ensuring it gets formalized in a newsletter? Like any sort of outcomes or anything like that? [Kayla Barnes-Lentz]: No. Okay. Sorry guys, I’m having a little smoothie because I’m hungry and we’ve had such a busy day. I think the outcomes are just to grow new members, to supplement stuff. Also, my YouTube is new, so I only started posting on YouTube a few months ago. I think I’m the only woman creating long-form longevity content, so I think pushing people from the newsletter and just growing the newsletter. Like I don’t really do anything at all to grow my newsletter. Like I did a challenge like last year and I got like 3,500 signups overnight. I need to do more stuff like that. Got it. Cool. [Andrew Safranko]: We’ll be able to help with that, especially with, um, with Matt too. [Michael Houck]: That’s a growth is, is his specialty. I don’t know if you guys have chatted or if he’s just chatted with Warren, but he’s, I think I’ve been on a few emails. Yeah. He’s a, he’s a, he’s the growth guy that we work with and he’s a, He’s very good at it. So we’ll be adding tons of subs to the newsletter for you. [Kayla Barnes-Lentz]: Nice. Love that. I mean, I also think the newsletter is unique. You know, Warren and I went back and forth like a year and a half, two years ago, I had more like males following me and it was kind of like both longevity, but like now there’s Brian Johnson now, like he can take the guy longevity stuff. I think I’m finding people are really appreciative that I’m going really deep into the women’s side of it. [Andrew Safranko]: Yeah, that makes sense. Definitely. So great segue. Who is your target audience for the business side of what you do? And then would this be the same as what you’d want to target for their content? [Kayla Barnes-Lentz]: I think it’s the same. I would say primarily women ages 20 to 45. That’s like the main demos on my podcast on on my Instagram, I think on the newsletter too. So, you know, there’s a lot of great women out there that focus on menopause, like doctors that do that. It’s not so much where I’m kind of trying to land. I’m trying to land on the like longevity, biohacking, you know, women in the earlier ages of life. [Andrew Safranko]: Perfect, great segue to the next section, which is actually that, which is like, what are the core topics that matter most to you? Like it’s longevity with women, obviously, but it goes deeper than that, doesn’t it? [Kayla Barnes-Lentz]: Yeah, I mean, I think I would say it’s really two buckets, like health optimization and longevity, because some women are only interested in like optimizing their health, like they have chronic disease, or they want to like, you know, get ready for pregnancy or something. So they just want to make their health good now. And then there’s the women that are more like on the technology side of like, can we live forever type of deal. So yeah, I think longevity health optimization. I found like, I think an interesting niche for me too, can be like fertility optimization, because I’ve done all this stuff that a lot of people don’t think about when it comes to fertility. And then also, you know, I’m married. So a lot of people in my industry are like these 45, no 50 year old men that like are single and they just, all that they do every day, all day is like this thing. So it, I think that really appeals to women Yeah, definitely. [Andrew Safranko]: Okay. Yeah, that makes sense to me. Uh, okay. Is there anything else you can think of in and around core topics or would you say these are sort of the core? I’m just making sure. Cause what I will do as a precursor to all this or is I will start to go and do some research, um, on your content as well as just content in the space and start to give you things that I think might make sense. [Kayla Barnes-Lentz]: So should we like get more granular here, like blood biomarkers, hormones, sleep, female nutrition, female sleep. I mean, I’m about to do this skin longevity protocol. We know that skin health matters a lot to women. So I’m doing different types of like lasers and treatments and seeing what we can do there. But I would say like toxins is a big thing. So women experience toxin levels. Higher rates than men, we also take longer to detox. So how to avoid and detox from environmental toxins. We think exercise, obviously, so like exercise fitness through mostly through a lens of longevity, but it still resonates with just a general exercise, you know, consumer. Reversing aging, I mean, that could be, you know, obviously part of this. So I think those would probably be my top ones. Great. Yeah, that’s amazing. [Andrew Safranko]: This is a good list here. [Kayla Barnes-Lentz]: Or you could put supplements too, because I know a lot about supplements. [Michael Houck]: Sure. Especially if the plan is to launch one at some point this year, we should build up. I mean, you already have the credibility there, but we should emphasize it in the lead up to that for sure. [Andrew Safranko]: yeah yeah definitely yeah and we’ll be able to place some stuff in there that’ll kind of hint at that for sure okay um so you did hint at having your own newsletter is there a structure in place today that [Kayla Barnes-Lentz]: you’d like to change or do you have a vision for sort of how you anticipate this evolving it’s okay if you don’t I’m definitely open to so basically what I I’m doing, I have like a header. I have the body, which usually includes some sort of video because it’s like a YouTube video I recently did. And then I will have like, I have a note about the female longevity group in there. So that’s kind of stays. And then at the bottom, I usually do like one product that I’m excited about. It usually is associated with the video in some way, like if it’s a fertility video and I’m using red light, then I put the panel. Obviously, I have affiliates that I make revenue from So then I put like product of the week and then I write why I feel like that’s an okay format But I’m definitely open to changing it Okay, because actually people want to know exactly what you use. [Andrew Safranko]: You guys probably know that but yeah Format for that to write to give a little bit more personal opinion on that stuff. Yeah Nice, okay. Yeah, we’ll take this back Michael and the Wizards together something That was it. That was what I needed from you. Thank you so much. [Michael Houck]: We, I think that’s a good, like, uh, I mean, Kayla, you also have a really good understanding of sort of your niche and your, your audience. It’s very clear. So, um, I think that’s helpful. I think you guys should probably, um, want to chat some more to go deep on some stuff after Andrew, you’ve been a couple of days to, um, to dive into things. Uh, so you guys can, you know, arrange that but I’ll give you a sense of like what process will be like on an ongoing basis Kayla if that’s helpful. So basically from now our team gets started on a couple things so we’ll get started on Andrew on the content side and also me and our ops team on the sort of setup and logistics side. So we’ll get into the newsletter, we’ll look for automations that we can to include, and we’ll make sure all the settings are set up correctly and things like that. We might loop you into some asks around that. I’ll send those over via email if they come up once we get in there. But then in about two weeks from now, we should be ready to go live with the first issue. So both sides of that process should be complete by then. And then from there, we will be creating batches of content. Sending it to you for review, getting it scheduled, and getting it sent out, and reporting on how it goes from there. So a good way to think about it is that every Monday, we’ll send you some topic ideas that came up during our research and specific questions that we think your unique POV and subject matter expertise could be most helpful on. And so the best way to engage with that is via voice notes. So that’s why we like Slack primarily. But if we’re going to use Zoom, we I don’t know if you’re as much an email person as Warren is, but… He’s very strict. I have a little bit more flexibility. [Kayla Barnes-Lentz]: Okay. [Michael Houck]: Well, maybe we try to do that in Slack then, because it will make it easy for you to just tap the button, record a voice note, send it back to us. We get the intonation, the emotion, the rambliness, all of that. And if we get that from you by midweek, we’ll be able to include it in that week’s batch content, um, uh, that we, that we’ve read up. So, uh, we’ll work together a few weeks ahead. So we’re not always scrambling sort of similar to what you do with, with YouTube. It sounds like you like to get ahead of the game. Um, and, uh, and yeah, that’s pretty straightforward process from there. [Kayla Barnes-Lentz]: Um, so we like, I do want, I wanted to mention because if we’re not going to be using MailChimp anymore. So actually I would love for one of you guys to test this, cause I was just thinking about if it’s Like what happens when you sign up for my newsletter? So we used to have this optimization download, but then most recently we launched like a five-day course. It has like five YouTube videos that drip out. So I obviously want to keep those types of things. [Michael Houck]: Yeah. I mean, I would recommend Beehive. It’s just a more modern platform. There is a lot of segmentation triggers, automations, email marketing type stuff like a course that we can do within Beehive very, very easily as well. You’d probably actually gain functionality on a net-net basis rather than losing it. So maybe what I can do is I can record a loom sort of walking you around my own newsletter in Beehive. Let me know if that meets the functionality that you need or if you have questions that we can follow up on from there. But my hunch is that it will make sense to move over, but we wanna make sure it’s the right call first. [Kayla Barnes-Lentz]: Okay, cool. Um, well, yeah, this was great. Then you guys can just let me know. And does it make sense? Like, if the video on YouTube that I’m about to upload, because we were traveling, um, if that’s about male and female differences, does it make sense to like, make that the theme that week for the newsletter? Or do you want something else? Okay. 100%. [Michael Houck]: The more that we can align it, the better click through, you’re going to get to the video, the better open and engagement you’re going to get with the newsletter is going to work symbiosis like that. Okay, cool. [Andrew Safranko]: That’s helpful. Yeah, and that also helps from a writing perspective. So if I know where your mind’s at, just in terms of either content schedule, or sort of themes that you’re looking for, I’ll happily just ensure that stays in lockstep. I think that’s the easiest strategy. [Kayla Barnes-Lentz]: Well, with that being said, like today’s video is going to go out is going to be we can also go back and like get more rich stuff on YouTube videos, because I still want to keep growing that. But my next video, I’m going to post a which air tomorrow is on the differences between male and female longevity protocols. Then next week is going to be like at home biomarker devices, like under a hundred dollars. So, and then the third week is going to be all about like optimizing your gut health. [Michael Houck]: I think Kayla, if you have like a content calendar that you’re already using to like map out, you know, here’s what it’s going to be two, three weeks from now. And you sort of keep that up to date and making sure he has visibility to that, we’ll make the writing process super simple, because we’ll know exactly what to research and write about ahead of time. [Kayla Barnes-Lentz]: Well, I don’t have that, but I could create something right now. It’s just in my brain. [Michael Houck]: Probably not the best. We can also do it within our notion. We can sort of create a calendar view, if that’s helpful. Yeah, that would be helpful, because I know what’s coming. [Kayla Barnes-Lentz]: I just don’t have anywhere that I have it laid out. [Michael Houck]: OK, I’ll get that set up in the notion. And I’ll add you to that either later today or tomorrow at the latest, and we can start using that. OK. [Kayla Barnes-Lentz]: All right, perfect. Well, thanks, guys. And again, I’m so sorry about being a little bit late. And I’m excited to get this going. Yeah, no, really. [Michael Houck]: We were efficient. You had a great understanding of your audience already, so I’m going to be saying that. [Kayla Barnes-Lentz]: Oh, good. Perfect. Well, we got to knock it out quickly. All right, well, I hope you guys have a great week, and we’ll talk soon. Yeah, talk soon. [UNKNOWN_SPEAKER]: OK. [Kayla Barnes-Lentz]: All right, thanks. [UNKNOWN_SPEAKER]: Bye.