- Duration: 63 min
- Platform: zoom
- Source: Read.ai 01JNEZX21TXAHRJ6BZXHQ0QFW8 (https://app.read.ai/analytics/meetings/01JNEZX21TXAHRJ6BZXHQ0QFW8)
Transcript
[David Lobo]: How are you guys doing? So I’ll make sure we got all the right note takers in here. [Michael Houck]: I record everything. Oh my goodness. [David Lobo]: Me too. I don’t use any of my brain capacity for remembering things. Yeah. I thought it was bad with Google. [Michael Houck]: I would just Google something. Now I just don’t even need to remember anything at all. It’s great. [David Lobo]: The funny thing is like, I almost never like, nah, there’s like certain recordings. I’ll go back to them. I like, there was like something in there that was like, I’d like continue to revisit. Yeah. And that like feels like that’s just still like a missed opportunity. Like it should be like the recording should then be like summarized in like the right format. So I never have to go back to the recording. [Michael Houck]: Um, I, I, I just want it to be beamed on demand based on when the AI knows I’ll be thinking about something related to it via the Neuralink implant. [David Lobo]: And yeah, Most likely, you will want this information in about five seconds. Yeah, exactly. I feel like Neo in the Matrix when he learns Kung Fu or whatever. [Michael Houck]: Yeah, yeah. Be nice. One day. One day. [David Lobo]: Maybe not that far. Maybe not that far off. Yeah. Okay. Well, I can kick things off. [Michael Houck]: I want to make sure we’re on the same page, and then I’ll probably pop off the call and you guys can do your normal thing. But David, I know you were probably on another call, but I just sent over a message with some kind of TLDR bullet points. I chatted with Austin after you and I talked, and I think that there’s a clear solution, and we just need to make a decision one way or the other. So do you have a chance to read that? Do you want me to sort of talk it through? Send it? I did. [David Lobo]: Oh, OK, cool. All right. OK. OK. I’ve read the words, haven’t reacted yet. Let me know, like if you, how you, you want to give me like the, the quick, the, the, it was still too long and you just want, I want you to explain it sort of thing. [Michael Houck]: Yeah. I mean, look, it seems like what’s happening is that we, our goal was waitlist signups. Maybe it’s hopefully it’s the goal. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: So goal is waitlist signups. Then we just need to decide what kind of content from you specifically is going to attract the most attention and drive the most people to actually convert into waitlist sites, either direct from social media or to funnel them through the newsletter and then get there. I think that initially our idea and our content strategy was let’s do productivity focused content. I think very initially with AI productivity related, but then we could have broadened it to just productivity in general. So do we think that that’s productivity content or do we think that that’s sort of, you know, the things that startup founders in general will be interested in specifically. So, you know, fundraising content, playbooks, like things that you have a very unique POV on. Austin even commented to me when we were chatting, like you shared a bunch of amazing stuff there. We just haven’t been able to necessarily prioritize that or use that because the content strategy we’ve been working with is that we want to do productivity centric content. So I want to know of what comes more naturally to you? What feels more authentic coming from you? What feels less like work? And then we can we can go from there. [David Lobo]: I don’t so. You say like so. I don’t know the answer to that off the top of my head. Maybe Austin will actually might might have a better perspective only because he’s actually like chatted with me about these things. So like maybe it’s easier or harder to get one version versus the other. Um, I’ll say like, like a slight variation to this question is like, the thing that I was like, maybe I should like explicitly stated, I’m not saying that you guys were pushing this whenever I’m like, I’m always like, conscious of like, I don’t know if I want to be like this, like, productivity guy, like tool, like just sharing tools and shit. You know, like, I’m like that, like may get a lot of people like who sign up but like not like I want it would be cool to do like thought leadership content where like uh you can talk about like playbooks and tactics and whatever it’s like stuff that is actually useful for people I don’t know um and so that’s like I don’t know what you call that I don’t know exactly what productivity centric stuff is versus startup centric but like even from the discussion Austin we had like last week it’s like you know maybe we see how some out there in the world is doing something smarter and better and faster. And then maybe that’s like productivity that could be from a startup. Like this founder is using blah, blah, blah tool, or they’ve like stitched together these things or has figured out how to outsource X, Y, and Z from their business to be able to do 10x more or out of, you know, I don’t know, some version, maybe that’s productivity or is that startup centric? I don’t know. Like these are not the frameworks that I, I wouldn’t have labeled it as such, but like you would know better, uh, as like what, what I’m describing or what would work. And I don’t, I don’t, I’m like, Just these are thoughts that I have, but I don’t know exactly what works or like what you. And yeah, maybe you guys don’t know either, but like, what do you think might work given that you do this a lot? [Michael Houck]: Um, yeah, I mean, look, it’s going to be different for everyone. Because like, for example, you have some level of an initial audience and the people who LinkedIn is going to publish your content to and show your content to at the highest rate. And so if we want to break out of that sphere and just even see, have our content seen by the most people within that sphere, cause you know, they don’t show it to everybody. We need to make sure it resonates with those people first and foremost. And the idea would be those people are probably people who need work made. And should sign up and should be on the waitlist. So if that’s true, then the question becomes, do we think that the more startup-centric content is going to reach a larger percentage of those people to a degree where the net impact to waitlist signups is higher? Or do we think being hyper-focused on productivity, frameworks, tools, stories, things like that is what’s going to speak to those productivity-centric, productivity-conscious people more. And even if the impressions are less, maybe not, maybe there’ll be more too, I don’t know. But even if the impressions are less, it’ll be a higher conversion rate to wait list signup. So that’s the calculus we need to do. There’s no clear way to know that because we need more from your audience. We need to see, test out more shots on goal. [David Lobo]: But that’s where my head is at right now. Yes, I think yes is my like short answer. But like, I don’t, I didn’t really understand the difference between the two things that you’re describing. Like, I don’t know what, like, like, so I will say this, I have a lot of LinkedIn followers, because I have a lot of LinkedIn connections. And many of the connections that I’ve connected with, are like random people, either that I tried to sell something to at some point with like, most of them, right? Like, they’re not following me for my thoughts and ideas. And like maybe some of the, like a large, a large chunk of those people I maybe worked with or knew, but like not necessarily because of startup world, like probably some from on deck, some, some startup world, right? Like maybe there’s like a thousand people there that are startup related, but like, there’s a lot of people I went to school with and there’s like people who went to the same school that I did. And there’s like somebody who I tried to get to use one of the 50 products I’ve tried. Building and selling to people at some point. So like, it’s probably not a very tapped in audience. It’s not like a consistent audience exists there, but maybe that’s what LinkedIn might not expose it. If like the average audience member doesn’t engage, I don’t know, but I, we have no idea how the algorithm works. So like, to your point, like, I think there’s two things that like, I think that The brass tacks is like, I do need to drive signups. That’s for sure, right? That is for sure. We talked about this like separately. So I do need to drive signups for us to like keep investing in this effort. So like, we should think about that. But separately, it’s like, I’m like, it would be nice to make a publication or a newsletter and the posts that the people, that I think is good and interesting. And it would be great if there’s a huge overlap between the stuff that we write and the thing that drives people to sign up. [Michael Houck]: And so- Yeah, you want the Venn diagram of this is interesting and easy for me to come up with and ideate on and what drives results for waitlist signups. To be strong. You want that Venn diagram to have bigger… [David Lobo]: It’s just like, hey, you know what? Let me only write a publication on how to schedule faster. And here’s a tool and here’s how this person schedules their meetings. I don’t know, maybe that’s more effective and I should do that. Or maybe that should be an issue once in a while in the broader scheme of… I don’t know if it’s productivity or… I don’t know what the… These are your labels. I don’t know. I don’t know. And I’m like willing to experiment. [Michael Houck]: Um, so let me, let me, um, cause I wanted to come back to that too, which is, let me turn it over to Austin and Austin, can you, cause when we talked on the, on the call earlier, you gave some good examples. Can you, um, delineate between what we’re based on your conversation with David so far, what falls into the startup content bucket versus what falls into the productivity content bucket? [Austin Schlessinger]: Yeah. So the product would be kind of that template and framework that we were working with. Like, here’s an example of a company like Levels, who has a documentation-first culture, and here’s why that is interesting and yields higher output work. Or focusing on a specific person and how they’re doing something in a unique way that helps them work more effectively. That’s kind of the more productivity-focused stuff. And then the startup focused stuff is like the post we wrote about like lessons from building 20 products in a year. Lessons from, you know, learn from 15 years of launching products and scaling them. We talked about like a fundraising playbook, like all of those types of things, which like, I feel like those, it seems like that content is easier for like from an ideation standpoint, like talking about idea seems like easier. So that’s kind of like the delineation between the two. [David Lobo]: So I think that we’ve, like, I’m curious, like, I, I don’t know if I think maybe that maybe it’s easy to talk about, because like, I know about some of those things. But like, I’m not necessarily proposing that that is what we should do, per se. I think the thing that we talked last time is like, the productivity centric stuff, like, essentially what you just said, Like maybe that’s the thing that’s more interesting. Like I, so I don’t want to like, I’m not exactly sure what is going to be effective. I’m not even sure like what you guys are proposing we should do. Like what you think, what is your hypothesis for what would be. Yeah. [Michael Houck]: The next thing was just like, let’s talk, like let’s all three of us get on a call and talk so we can understand, like, do you have a strong preference between one way or the other? It sounded like the answer to that is no. [David Lobo]: some formats that I don’t like, Maybe it’s a bad way to look at it. I won’t consume those types of things. There’s certain formats, but I don’t think we’re talking about any of those things right now. I don’t have a strong opinion on the things that we just talked about, the two directions or the two labels. If you were like, hey, you just just post an AI startup launch. And that should be your newsletters. Here’s the newest startup AI companies that have launched, agent companies. That would be less interesting. But everything else that we just talked about sounds great and definitely on the table. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: I think that from my POV, those two things are pretty different in terms of how we’re branding. Because I think we in terms of like, when somebody sees you pop up in their feed or in their inbox, one or the other, right? Like, what is that connotation? What are they thinking? What are they expecting? Why are they coming into that content? Why are they reading through the whole thing? [David Lobo]: And so. It’s gonna be way more interesting, like the just for reference, like, I think the like, how levels does that like the people we talked about last time, like people process technology, or like, whatever, tools being the broad umbrella of how people achieve high output, or maybe that’s one way to frame it. So I think that will perform better. That’s my hypothesis. I have things that I could talk about on the startup side, but I don’t think that’s what this whole newsletter… When I was envisioning this newsletter and things like that, I think it’s way more on how to work smarter and So smarter, but like, I think that we spent a lot of just, uh, to point a finger a little bit, I think we did spend a lot of time. I’m like, like, like awesome. We spent like a whole, or like some large chunk of time talking about like a fundraising playbook. Um, which I mean, maybe I should have said like, Hey, like, but like, maybe we weren’t, we didn’t figure out the direction or we didn’t establish it. It’s like, uh, so you tell me, it’s like, if you think that the productivity thing will perform and it’s like more in brand and like I’m giving you a thumbs up. Like do you think that’s like what we should like is going to be most effective for growing the newsletter, getting wait lists, like signups, things like that? [Michael Houck]: Yeah, I mean, I’ll kind of defer to Austin because he’s been more in the weeds with you on this stuff. But my higher level POV is that the more aligned and the more niche focus that we can be around the specific people who would want to sign up for Workmate today and get on the wait list, that’s going to resonate more with them and it’s gonna drive them through the funnel at a higher rate. So if you’re also saying that your hypothesis is that that’s what we should be testing, that’s what we should be doing, then I would agree. But again, I’m sort of higher level, so I’ll go to Austin to see if he feels, if he feels. [Austin Schlessinger]: No, I agree. I think like more of the like bottom bunnel stuff is probably better. And, uh, I think that the, like time we spent on the startup stuff, that’s on me for not getting clear, like on your strategy from the get go. So I didn’t mean to waste your time on, on that sort of stuff. [David Lobo]: I’m not saying like, uh, like I’m not considering any of this particularly wasted time, I do want to correct for, like, go faster. And I’m here, like, just turn the outlet. I’m here to get you unblocked and we get a lot of cool stuff out there. But so, like, let me know, like, what I can do to, like, but I think, like, for example, do you think, like, we need to, like, codify this and, like, hey, this is what we’re going to try and do for, like, the next two months, right? These are the things it’s like, I don’t know if that document like really exists. Like we tried to do that on the first day, but we never, I don’t know if it like ever got like codified per se on like the onboarding call. So like, do we need to try and like have a source of what the content strategy and the pillars and stuff like that are? [Michael Houck]: Yeah. So from the kickoff call, we have a doc with notes in it from that call, which are, I think, pretty aligned to this direction. So we can double check that, but that already exists. And it’s about this sort of productivity efficiency type angle. So yeah, I mean, I feel good. I feel good about that. And I think that the next step is exactly what you said, David, which is that we should say, OK, this is the direction we want to test for this amount of time. Therefore, all of our time ideating and all of our time in terms of what directions we’re going with content, things like that, should be in that vein. We shouldn’t be talking about fundraising playbooks or whatever else. It should just be, how do we find the best ideas for this angle? [David Lobo]: That’s what I would say. Sounds great. [Michael Houck]: I’m aligned. Awesome. Awesome. How are you? Cool. [UNKNOWN_SPEAKER]: Okay. [Michael Houck]: With that said, I will take a look doc just to make sure there’s nothing that we can tighten up there. And if so, I will, and I’ll reshare it if there if there’s anything that needs to be changed. [David Lobo]: But for reference, like Austin, I had like a really good conversation last week about like the direction, at least from my perspective, I thought it was really good about like, like what, what this could be. So like, yeah, anyway, so if we like incorporate that, plus this discussion, I think there’s like, the the recorders have all the, like really good. [Michael Houck]: Yeah, they’ve got it down. But okay, cool. So we’ll take that as an action item on our side after the call, just to kind of formalize that there. But I think strategically, it sounds like we’re on the same page. So I feel pretty good if you guys feel good. [David Lobo]: Yeah, and I think that there’s like, I know you like you’re kind of you’re working little bit less with less capacity right now. So things that I just want to… We kind of talked about this briefly, but Austin, just to catch you up, I think it would be helpful to ramp up to whatever the… How quickly can we get to whatever, the five posts a week, original ideas or… I think I wrote up maybe just whatever the thing was, right? How do we ramp up to a backlog of high quality content? And measure that. I want to be able to check in on that so that we are yeah, so I guess I’m just like, I just want to make sure that when anyone looks at what we’re doing over here, they’re like, oh, yeah, it’s good that David is working with this team. It’s like, oh, go ahead. [Michael Houck]: No, we’ll be spinning up the reporting side and making that more robust this week. So we’ll get something to you there soon. And yeah, I think in terms of the number of posts, I just want to flag it. The number of posts per week will depend on the length of the post. So if you guys are going to be like, all right, we want three really long form posts. That’s that’s the allocation. If we want like, you know, shorter form content or some mix, then and it’s five to more than five, or it could be daily, it could be two times a day in some cases, depending on how short. [David Lobo]: Let’s just align on what that looks like on a, I don’t know how you want to look at it. [Michael Houck]: I mean, the general thing that we like to do, and in my mind, we should do, is experiment with the account to see what resonates more from you. So that’s why I hesitate to be like, from day one, we need to make sure that we’re doing this many. But we totally can. Say we want to do long form therefore we’ll do three or we want to do a mix and therefore it’s one to two long form and a couple short forms so that we’re getting daily. Like we can do any of those combinations that you want. In my mind it’s better to experiment but if we want to nail something. [David Lobo]: I saw him saying like I’m just trying to get up on like volume and experiments because like I was drawing like three times times a week and they got like pretty low, low engagement prior. Um, so I’m trying to like experiment, increase volume, experiment with different format. Like, and then, yeah, we probably also like experiment with like the subject matter. Like probably the, I think what you’re saying, which is probably smart is like maybe the broader umbrella of David, not just the newsletter, but the broader I’m not saying, I’m not actually, I don’t know if you’re saying this, but I think maybe it sounds smart when I’m saying it. Modern role of David is like, you come to David if you want to learn about, you want to talk about, you want to read about these topics, whether it’s on the newsletter or it’s like, what is David doing at his company? Or it’s like, here’s this, like all of this stuff that David likes to talk about. Like it’s all this productivity related things, featuring people. Like I’m even like trying considering like hiring someone who can like, maybe I’ll do like a news, like a podcast or something like that. And just like interview people and that’ll like turn into more content that can be posted and stuff like that. [Michael Houck]: Um, yeah, I mean, podcasts are like pretty hard to grow. We, we had trouble even growing. [David Lobo]: It’s not even, it’s not even for, I’m not even concerned about number of people who listen to podcasts. It’s like, if I can interview you want to both of you guys, right. And be like, Hey, like, me about like, you know, what’s some cool ways that you’re using people process technology, how you like, whatever you call these systems and tools and blah, blah, like, we can chat about it for like an hour, no profit, easy, right? And it’s like, cool, we that can be a podcast and be public, or cannot be but let’s say it’s public. Like, I don’t care how many views that gets. Right? I would I just like we just talked about so many interesting things that like now gets turned into like really amazing content for one or both of us. [UNKNOWN_SPEAKER]: Sure. [Michael Houck]: That makes sense. Unless you have a dumb idea. [David Lobo]: I don’t know. Like it was just. Yeah. [Michael Houck]: I mean, look, I mean, I did this. I come on a podcast that only has like five subscribers. Maybe that’s maybe that’s the problem. No, no. I did this last year. We still do occasional podcast episodes, but we got some good stories from it and some good like, you know, posts that we could have made. So it can be valuable. It’s time consuming and it’s it’s expensive, so that’s that’s just a consideration. But we ended up sort of not shutting it down, but just making it a less regular thing that we do, and instead investing in. The newsletter more and also into long form YouTube. [David Lobo]: Yeah, I’d love to experiment with that too, so you let me know if that’s like, That’s on the table too. I don’t know. I haven’t like that could be the maybe that’s more interesting, but sitting down and writing a video script is not. I know. [Michael Houck]: Let’s nail the written LinkedIn and newsletter content first and then we’ll have more clear direction on the scripts and we can do some YouTube stuff for sure. [David Lobo]: Cool. All right. What else? What else can we talk about? Yeah, I think that that covers most of that. I have some questions on the, oh, and how, just remind me how, like, how, like, I think one thing that is like sort of, I think is, I think it works, but it is like, and thus, like, is somewhat important to me is like, like, I don’t know, Ben or someone like going and like engaging with the different accounts on a regular basis. Like, do we have like goals for like engagement or like that stuff as well? We’re gonna track that and [Michael Houck]: Yeah, so we have a list of, I think it’s like 20 accounts that we look. So this morning, for example, when I logged in, I went and I looked through all 20 of them and I saw who’s made a post today that I can drop a comment on. And I left at least one, maybe two comments on people who had posted because most of them hadn’t posted yet today when I went on. So yeah, so I dropped some comments there and that’s the idea. Every day we’ll be doing that. We’re tracking that in either a Google sheet or an ocean tracker. Gotta figure that out later this week. We’ll be setting that up. [David Lobo]: What are you, what tools are, is that all on typefully or is that tracking? [Michael Houck]: No, no. That’s me logging into your LinkedIn and doing it straight in LinkedIn. [David Lobo]: It’s like going to someone like going to the 20 accounts, seeing who’s posted. [UNKNOWN_SPEAKER]: Yeah. Yeah. [David Lobo]: I was, you know, I was thinking, I was thinking about like, there’s like with like phantom buster, you can like mass unsubscribe, you can mass unfollow people. So if you like mass unfollowed everyone and then only followed the same subset of accounts. I wonder if it would make this process way easier. No, it’s easier just the way it is. [Michael Houck]: Because even if we did that, your feed is going to show content for people who you don’t follow. And so it’s easy to just have a list and just quickly click through and see who’s posted. It only takes a couple of minutes. And what we also do is, if we get comments on your posts, we will reply to them as well. Because that drives impressions for the post, because these conversations are happening. In the comments. So yeah, Ben will be on that like normal when he gets back and it’ll be a daily thing for him. Every day that we make posts, basically. [David Lobo]: Is that, just from my understanding, is that happening on Twitter as well? [Michael Houck]: I believe right now it’s not happening on Twitter. [David Lobo]: Because I know that some of that stuff is going to Twitter from, presumably from Typefully, which is like, wouldn’t be intentional, which is like, that is the expected, the thing that is expected. Yeah. [Michael Houck]: Austin, are we doing that? Yeah, we’re doing X and LinkedIn. [Austin Schlessinger]: Great. Okay. [Michael Houck]: Then yeah, if that’s the case, then Ben probably is going in and doing it on X too, or at least he will be. So yeah, we should be doing that everywhere that we’re, that we’re posting. [UNKNOWN_SPEAKER]: Cool. [David Lobo]: Okay. Oh yeah. Well, the other thing, Austin, what, how can I talk about is like what I found was, I think and tell me how you think about this, but like, there’s, I think that it would be helpful for me to have, like, way more, like, high level ideas that I can comment on. Because like, probably see, like, I probably went in and like, either left comments or like, say, use later or things like that. So and I don’t want to, like, unblock, I don’t want to, like, leave you blocked on anything to, like, start working on anything. So let me know if that’s like possible to like start the top like the the brainstorming thing like like whatever diverge and converge whatever design blah blah right like have like a large list of ideas that we can potentially think through together and then when it gets to writing I try to be like relatively it’s a little chunky but I try to be fast about making turns that you’re not blocked yep we talked about this before I’m gonna [Austin Schlessinger]: load like a ton of ideas now that we have like clarity on, Hey, we want to focus on this. I actually only have like two or three ideas that are related to that. So I’m going to go in and just add a ton and then I’ll tag you when you can go in and just review and add comments. But I agree. I’ll, I’ll give you more stuff to respond to so that, you know, we’re never, I’m never like, Oh, okay. Like what, what should we be writing about right now? Yeah. [Michael Houck]: And David, we also talked about between Austin, myself, and Blake, who I don’t think you’ve actually met, but he is basically our content lead, editor, whatever you want to call it. The three of us are going to jam a bit on the right information diet for coming up with these ideas. Because I think this niche can be a little tricky for finding the right ones that aren’t sort of like, I don’t know, they’re actually valuable, like actually have legitimate value for busy people. So we’re going to jam on the right thing there. I have some pretty good sources that I feel, I feel confident we can use. So it’s, it’s, it’s stuff that we’ve done either for other folks in the past or but like framed in a new way. Like for example, we had a client who was a longtime client and they, focused on delegation, and we wrote a bunch of content for them about delegation. But a lot of these sort of delegation nuggets, if you will, can also be talked about and written about in a productivity lens. And so I think there’s some cool stuff we can do there. And then there’s also, you know, like, Blake probably has some more ideas about other creators or whomever that we can that we can find. [David Lobo]: So I’ll like, I’ll like just, I’ll comment on this, just thinking out loud, but also, you know, for the recorders. So we have like, there’s like, I’m thinking about like the things that I’m like, there’s like, I consume a lot of this content, right? So I’m like, trying to figure out like, where we could take and repurpose some of this stuff. Like, we already talked about like, John Matzner is in the mix, like Wes Cow is like somebody who I think is I talked a lot about like management. It’s like, so just this like framework that I like keep coming back to also frameworks in general, or things that people tend to enjoy, or it would be cool to write about. But I think about this people process technology. It’s like, if you want to gain more leverage or productivity or blah, blah, you want to do higher output, right? You either get more out of your people by recruiting better people or managing them better or having a better culture. There’s things that you can do to get more people. There’s things that you can do to run processes better, smarter, faster, like the actual systems. It’s like, hey, you have a small team for your agency. How do you support so many clients doing so much stuff? It’s like, well, you have Notion and you’ve set it up in these ways. And that’s the process is maybe runs slightly better. And it’s like, how do you drive that in an effective way? And then obviously there’s the technology, which is sort of related to the process, but like topics that revolve around each one of these, like each of these things I think would be, I don’t know if that’s too broad of a spectrum, but like, those are the types of things that I feel like passionate about and think would be cool to write about. As I’m saying that out loud, I’m thinking like, well, I read like first round, first round always has like good posts or like, I probably have like a ton of newsletters I never read in my, like, wherever my inbox and a couple of subscriptions I need to cancel. But like, you know, I read a lot. I read a lot about this stuff. [Michael Houck]: I think the more of that information diet that you can just have Austin start consuming, the more we’ll be able to be independent and come up with come up with these ideas without needing to needing it to be to be work for you, too. So The more you can share there, the better. I think that sounds good. [David Lobo]: Awesome. Anything else that I can do to help you? [Austin Schlessinger]: I think we talked about this last time, but whenever you see a recording or you watch a YouTube video and you’re like, oh, it’s a clever way of doing something, Um, just shoot that my way and Slack and I’ll get that added. Um, like as an idea. [UNKNOWN_SPEAKER]: Yeah. [David Lobo]: Yeah. It sounds great. I think maybe there might even be like some, maybe I’ll like make a shared YouTube playlist. Cause I like save, I told you I bookmark a shit ton of stuff. Um, I haven’t sent, I haven’t shared, uh, I mean, it’s, it’s not an easy way for me to share my bookmark. Somebody please make that product. Tried to deal with, I tried to vibe code that product and it did not, it did not work. Yeah. [Michael Houck]: There was a, there was a startup a few years ago called faves is backed by light speed. That’s what they basically did. Like you would fave stuff and then you would have it be posted on your faves account. [David Lobo]: It’d be like a social graph around what you favor. I don’t want, I don’t want, I don’t want a social graph would be good. Like it would, it would, it would have it in the recommendations based on that, but I don’t want anyone looking at my, my, my weird. [UNKNOWN_SPEAKER]: Yeah. [David Lobo]: Fair enough. Maybe that’s why it didn’t succeed. But yeah, like I, I save a lot of stuff, so I need to expose that to you. And it’s like, I’ve thought about this a lot and I’m like, Oh, it’s just still like a couple more steps too much if I’m like on my phone or something like that, but I will figure out a way to do it. I think the thing that I’m, going to try and do and maybe we. [Michael Houck]: David, if you if you figure out a way to do that, that could be something we post about, like how to share your faves with your, I don’t know, in this case, writer, but like also chief of staff or assistant or whomever, you know. [David Lobo]: What I was thinking about doing is like what we sort of did a little bit Austin last time is like I just like went through my bookmarks with you. Maybe I’ll just like do a loom record me going through my bookmarks why certain things are interesting or why I bookmarked it. And then you could look through it and you’d be like, hey, these five things, like share those, obviously it’s going to be, maybe it’ll take, it’ll be annoying for you to go and like get the names out of the record, the video or something. But you could, we could like, at least you could, I could expose it one way and then you can kind of go through and we could talk about you can bite it off in chunks, I’ll call it. [Austin Schlessinger]: That’d be great. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: Okay, look, I feel pretty good about this from my vantage point. It seems like you guys are vibing on it too. So I know you guys wanted to get through some ideation and some topics on this call like normal. So unless there’s anything else I can help with, I’ll pop off and you guys can go ahead. Okay, do it. Cool guys. I’ll see you in a bit. [UNKNOWN_SPEAKER]: Thanks. What’s going on? [David Lobo]: How’s the house negotiating? Oh my God. I’ve never been like, so, um, um, how do I say this? Like, I’m like extremely like pissed off because like, there’s like nothing I can do in negotiations. Like it is like, I just have to eat. Eat, uh, eat shit. Why is that? It’s like, um, it’s a seller’s market. So like, there’s like, Hey, there’s like all this stuff that needs to be done. And like, they’re like dismissing all of these like issues with the house. And they’re like, so what? Like, you want the house or not? Like, we’re not going to do it. Fix it either, I get credit for it. And then like, it like, like at the end of the day, it like might be like, you know, 15k worth of stuff or 20k or maybe like at the most, if like everything broke in year one, it’d be like a 40k bill. And that’s a shit ton of money. But like, there’s the question that my like wife and everybody else in my family is like, Hey, are you going to like lose this like really good house over 40k over the course of Like it is a really good house and maybe we’re getting it for like less than, you know, we should, I don’t know, whatever. But it’s like, are you going to lose this house? Are you going to like, it’s not even losing. Are you going to risk losing the house in like trying to ask, are you annoying about things over 40K, over 30 years? And I feel like I literally, they’re like, hey, we’ll give you 10K of credit to lower the price. And I’m like, what about 16K? It’d be 16? And it’s like, is that really annoying? Yeah, it’s definitely annoying. And it’s like, now it’s not even a 40K. It’s like, I’ve already conceded all of this down to now we’re in this 10K range of what might credit us. It’s like, am I really going to be annoying over 5k and potentially risk losing a house in a negotiation over 5k? I don’t know. But it is extremely painful. And our real estate lawyer is very different than a startup lawyer who will advise you on how to do stuff. They’re just like, we recommend you either take their offer or propose something Like they’re just there to be like the legal person to like stamp and sign. They’re not there to advise you at all. And it’s like so fucking annoying. So anyway, anyway, I digress. I’ve vented. I’ve gotten all that out. Anyway, still ongoing. But yeah. What’s up? Best of luck. I heard, I’m sorry to hear you spent a bunch of time in the ER this this past weekend? [Austin Schlessinger]: Yeah, we’re. My wife and I are pregnant and we found out on Friday that we lost the baby at eight weeks. So she’s 12 weeks along and This whole weekend is just trying to are we going to wait for she should have miscarried by now. Ultimately, we saw the doctor today and she’s going in for surgery tomorrow to get it removed. It’s been a roller coaster. It’s our first pregnancy, and it’s really sucks. [David Lobo]: Well, I don’t want to make this all about me, but we had the exact same situation at the exact same time. I think we found out at six or seven weeks, and then we’re like, okay, well, it’s no heartbeat, it’s not growing. And then we had the DNC, whatever they call it. Yeah. And it was like, yeah, it was like, obviously really horrible. And then the first or second time, like, glad we did that at the time that we did, because like, we tried like, unlike the first time where it took like, you know, however many months, six months or something to get pressure The second time it was like the, it was like two, it was the first or second try after, and we got pregnant and then we have that beautiful, beautiful boy that you saw. So like at the very least, the thing that was the, what people told us was like, Hey, at least we know that you can get pregnant. Right. Like, that’s like the most important thing. It’s like, you can’t, you have kind of like, they’re always rolling the dice. You can’t control, you can’t control anything here, but least it’s nice that it wasn’t like, Hey, you tried for however long and it’s, you don’t know. And you’re just doing testing. It’s like, at least you were able to like conceive. And it’s like, all right. Bad, bad first shot. Let’s realign. Let’s keep trying. It’s like a, it’s, it’s horrible, but I wish you like a speedy recovery. I mean, the procedure will be like, so if that, if you’re having the same procedure, it’ll be super easy and then you could probably start trying again next month if you’re like able and willing to do it but anyway I’m sorry you had to go through that it’s I but I empathize I can empathize a lot and so it’s nice to it’s nice to hear other people have gone through it because I’m the first to not to be [Austin Schlessinger]: personal this is like the first I’m the first of all of my friends to get married and then also to like start trying to have kids. So there’s literally no one else. So it’s like, I’m talking to my parents who had no problems at all getting pregnant. So it’s like when I hear somebody that has gone through it, it feels nice. [David Lobo]: It’s like no one really talks about, like, yeah, no one really talks about, like, the bad stuff. So, like, I volunteer, like, and at least it was less traumatic, I think, for me than my wife. And then also for like them more less traumatic than like most people, because I’m like, in this scenario, there’s like, literally nothing. And thank like, the fortunate unfortunate part, right is like, this happened to you at like, 12 weeks, I have like a close friend, they miscarried at 20 weeks. And so like, like, this baby was like, really nothing yet, right? Like, it’s like, it should have been something but it really was was not a lot. And it’s like, people don’t even tell like, what’s like they say, like, Oh, don’t tell anyone to like three months. It’s like, it’s so funny. Like, we got pregnant, or whatever. And then it was like Thanksgiving. So we like told all our family and then like the next week we like miscarried. So like, something like that. So like, all right, maybe we’ll wait a little longer next time. Yeah. Like, experience all of that over and over again. But yeah, there’s a lot of people it’s super normal to miscarry. It’s like, normal. Um, so, but no one talks about it because it’s no fun. No, it’s the crazy part is that we like same exact thing. [Austin Schlessinger]: We had a six week, uh, ultrasound, no heartbeat, and then came in at like eight weeks and they still didn’t have a heartbeat. And I was in denial. I was like, it’s going to be fine. I was reading all this stuff. And then we waited until the end of the first trimester went in no heartbeat. Like I was like, you can try and go to an actual and radiologist, but they couldn’t get us in until like a week from now. So we just went to the ER and spent all day in the ER and then same exact result. So it’s, yeah. [David Lobo]: You did everything that you could. Like that’s like, there’s no one, there’s no one who could be like us. It’s like, Hey man, you didn’t, you didn’t wait it out long enough. You didn’t do enough. [UNKNOWN_SPEAKER]: Yeah. [David Lobo]: At least you’re exhaustive. Yeah. It sucks, but it’s good. It’s good that you’ll be able to be back in the arena soon enough. Yeah, exactly. And yeah, I’ll say like it is like it will everything will work out. And it’s just like this period sucks and it sucks that you have to wait that you’re excited for three months and now you’re going to like get excited again, you know. So but it’ll all work out. Not that, not that that’s like super helpful for you to hear, but [UNKNOWN_SPEAKER]: No, it’s, it’s comforting. Yeah. We’ll see. [Austin Schlessinger]: We’re doing the, doing the procedures tomorrow. They said it’s like, it takes like 10 minutes. [David Lobo]: Your wife’s going to have, my wife, she’ll, she’ll talk about the best sleep she ever had. [Austin Schlessinger]: Yeah. It was like, she’s only had surgery like once. And she’s like, I’m gonna, cause she hasn’t been sleeping at all. Like I haven’t been sleeping. She hasn’t been sleeping. And every time she gets up, I’m like, she gets back in bed. I’m like, are you okay? [David Lobo]: Like, is everything okay? Like, are you good? It sucked. Yeah. Well, if you’re, get used to not sleeping, man. That’s what I’m thinking. I’m like, Or like enjoy the sleep that you’ll have for the next 30 days. Cause, She’s going to be fine. She’s going to be completely fine. And you have great sleep. And then you’ll be back in the arena. And then my wife is, I think I told you that we’re pregnant with our second now. They’re close in age, which is like, I think overall will be good. But it was like, oh, it’s probably going to take another X number of months to get pregnant again. And then we got it the first time this time. It was like six months. Six months miscarriage then like two more months got pregnant baby then we’re like all right if we want to have a kid like we’re aiming for like two years between the kids and it’s like we should maybe start we started like a couple months earlier than we we thinking that like it would probably be some it’ll take some number of months and it got pregnant the first time so anyway we’ll see we’ll see my wife’s like uh she’s We’re expecting in May. You guys know the janitor? Other boy, the band. I just wanted a girl. I only wanted one thing in this world and I just wanted a little baby girl. You’ve got to try again. My wife is tapped out and the bank account, especially now, it’s supposed to be a fucking house. I don’t know. Florida. See how things are going down there. [Austin Schlessinger]: Come on down. They’re building like crazy. I’m telling you this, this area is great. Liquid Ranch is, uh, tons of families. [David Lobo]: Everyone in our street has kids. [Austin Schlessinger]: We’re the only, only people who don’t have kids. [UNKNOWN_SPEAKER]: Not for long. Not for long. Yeah. Fingers crossed. [David Lobo]: All right. Do you want to, really want to talk about you really want to talk about high output tactics and playbooks right now we can totally chat another day um let’s chat another day because I need some more time to like [Austin Schlessinger]: actually load all these up with stuff that we can talk about um now that our strategy is good to go so I will focus on that and then we’ll we’ll schedule another time to run through them I do have posts written up though, like for your review, you can do those offline though. In the review tab, there’s, I think there’s seven posts and then a newsletter. So. Sounds great. [David Lobo]: I’ll send you a Slack though, to take a look at that. Awesome. I tell you. Oh yeah, all of the people who are getting this newsletter, as would be expected, which now we have like 300 people plus on the newsletter. It’s pretty wild. There’s like people that I’ve interacted with and I think I tried to get to use our product and I just sent them all spam, spamming them. At what point do we have like a welcome oh yeah that’s something that needs to be updated based on this like whatever the well and then more importantly like when does the well who is going to get the welcome [Austin Schlessinger]: sequence so the welcome sequence comes to any new subscriber that’s added to the list I think that’s how the rules set up right now anybody now any of the people i’ve imported aren’t getting that any of the people that [David Lobo]: i’ve imported I have imported. I don’t believe so. Well, when I import, I’ve imported a few people on my own. And I just, it says like, do you want to put them in an automation? And I was like, I don’t know what the automations are. Let me just import them with nothing. No stuffs. Like they’re not getting, they’re not in the welcome sequence. So maybe it might be helpful for someone out who is getting what and when of the subscribers. There’s only two subscribers that didn’t come from an upload, and all of the upload are people from Workmate waitlist or people who’ve used the product or some version of that. There’s only one person besides me who signed up online. On the site. So if you could check and find out who should be getting the wait list, who shouldn’t be getting it, whatever. Also, related to that, yeah, that would be helpful for you to come back with. I’ll hold off. [Austin Schlessinger]: I think you’re running out. Okay. I’m good. [David Lobo]: So the other thing did today was I set up an automation from Zapier. So anybody who signs up to the waitlist today is going to be automatically pushed to the newsletter. It’s not going to be a bulk upload. So if people should be getting the welcome sequence, which I have not, any of the things that I’ve done, people are not getting into that. That, let me know. So I can, so we either you can send them onto the wait list or I changed the automation. So they, I checked the box so that they get into the right sequence, right? Like in the automation. So they’ll get the, I don’t know what it should be. So just tell me what the process should look like for people that are coming, who are going to get this newsletter after having signed up for, to sign up for a Hmm, I don’t know what like if you could talk to how I could figure out like what the process What is the ideal process here? That would be helpful got it because it’s currently people just getting shipped into it and I’m not putting them in the welcome sequence if they should be it needs to happen. [Austin Schlessinger]: I don’t think so because the well, I think the welcome sequence the last message might be a call to action to sign up for the wait list. It might be. That’s probably a good reason for them to not get the welcome sequence. Yeah. [UNKNOWN_SPEAKER]: Okay. I’ll look into that. [Austin Schlessinger]: I’ll look into it right now. [UNKNOWN_SPEAKER]: Cool. Anything else? No. [David Lobo]: All right, cool. All right, man. Well, I hope you and your wife, everything goes well and simple and easy and she gets amazing sleep and then you start getting amazing sleep and then you’ll be back in the arena trying to, to, I don’t know what’s like the right term, the putting up shots. Shots on goal. That’s my goal. That’s a cool man.