- Duration: 37 min
- Platform: zoom
- Source: Read.ai 01JJYP9MD5GWZDPT76Q8D8MF16 (https://app.read.ai/analytics/meetings/01JJYP9MD5GWZDPT76Q8D8MF16)
Transcript
[Blake Emal]: Yo, just a sec here. Let me pull this down. There we go. What’s up? [Michael Houck]: Not much, man. I mean, I guess a lot is up. We just had our kickoff with David Lobo, the Workmate guy. He had a lot more questions than I expected, but since I already talked to him for half an hour, but Austin’s kind of off and running with him. [Blake Emal]: Nice. Is he the one with Workmate? Is that? Yeah. [Michael Houck]: They have one of these weird situations where like, he’s not a founder of the company, but he was like employee number one. And he sort of does a lot of the work that a founder normally would do for my read. Like the founder seems, the founder seems more like big tech academic, like not getting shit done, just like building the vision, you know? [Blake Emal]: You’ve been in that exact spot as employee number one. [Michael Houck]: David’s a friend of mine from like way back and he was like very candid to me. He was like, yeah, like this guy is great. Like he’s very sharp. He knows he gets the product, but he does not talk to customers. So the newsletter and David’s social. So, um, yeah, Austin’s off and running. With it, and it’ll be good. [UNKNOWN_SPEAKER]: Sweet. [Blake Emal]: So first batch in two weeks? [Michael Houck]: First batch in two weeks, and we’ll get the newsletter set up for them in the meantime. I’ll work with Ben on that. [Blake Emal]: Okay, cool. [UNKNOWN_SPEAKER]: Sweet. Cool, cool, cool. [Blake Emal]: I guess we can just cover the new ones first, because there’s not going to be as much there. Yeah, let’s do the new ones. Crowdsurf we could go through. [UNKNOWN_SPEAKER]: Yep. [Michael Houck]: So Crowdsurf on the sort of setup side, we’re blocked by Celine. She’s back from a week off on Monday. So I’m going to press her to get that brand done like Monday or Tuesday. So that’ll be the first issue out next week. How’s it going on the content side? Is Jacob on, on, on schedule? [Blake Emal]: Yeah, he’s everything’s good so far on the content side. I don’t have any blockers. I don’t think there’s any alarms or anything on that front. [Michael Houck]: Do we have the sort of, so we’re gonna be growing this newsletter with Matt too. And so are we going to be, are we in a good place in terms of having like enough emails set up to like do the welcome sequence or are we, like how many issues has Jacob done, I guess is the way to put it. [Blake Emal]: Let me check here. Logged into like three different notions. [UNKNOWN_SPEAKER]: Okay. [Blake Emal]: Okay, he’s, he shared one thing with me already, and I’m gonna need to get Um, I, I didn’t know about a welcome sequence actually. So he shared one, one issue with me that looked good, but it sounds like I need to get more from him. Yeah. [Michael Houck]: So when we do these clients, well, when, when two things happen, when we’re a doing the newsletter growth and B we are starting a newsletter from scratch, we need to have like a couple issues to run these new people through in like a separate sequence, like a beehive automation. So we need a couple of issues sort of ready to go in that, even if they’re not published to the main existing newsletter list right away. Got it. [Blake Emal]: Is Jacob aware of this? I wasn’t aware of it, so that’s on me. No, no, no. [Michael Houck]: It’s probably on me because I think this is the first client that we’re growing from scratch and also using Matt’s growth service for. So it’s probably on me for not communicating it better. I’m not sure. I thought he was, but maybe I, if you aren’t, he probably isn’t too. I’ll reach out to him and see. [Blake Emal]: But in the case that he’s not, if he can’t like get to it super quick, I can probably just do that. Three emails, is that? Yeah. [Michael Houck]: So the sequence will want to have four, but we don’t need them all right away because they’re going to get sent out over a couple, a couple of weeks. So it’s not urgent. Okay. [Blake Emal]: And these are more like, do you, do you have like a vision of what these should entail? Are they going to be basically just the issues themselves or is it going to be like welcome material? [Michael Houck]: No, it’s explicitly the issues themselves. It’s not a welcome email. It’s basically like a cold email, but the cold email is an issue of the newsletter. Got it. [Blake Emal]: Okay. So we need to have four of those for the first batch, basically. I mean, just for, you know, the four don’t all need to be next week, right? [Michael Houck]: As long as we have like a second one next week, I think we’ll be fine. If we have three or four over the next week after that, that’d be good. And we can use has the first few issues for the newsletter too. [Blake Emal]: Yeah. [UNKNOWN_SPEAKER]: Okay, cool. Got it. [Blake Emal]: Okie dokie. All right. And other than that, from my perspective, Jacob has said on his end, things are okay so far. Obviously it’s, it’s new. So like there’s, there’s not a whole lot there on the content side. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: There’s a, there’s a couple ops things I’m waiting on Preston for, but he knows. So I’m on top of that. [UNKNOWN_SPEAKER]: Okay, cool. [Blake Emal]: All right. And then. We can do Orgold, that’s fine. [Michael Houck]: So did the kickoff with David the other day, went really, really well. They like talked the whole time about like crypto stuff. Like they were two peas in a pod. It was crazy. So David seems really good for crypto stuff. We’ll see what the content’s like, obviously. But if you guys haven’t connected, maybe just shoot him a DM and get familiar and all that, but he said he’s going to use our Notion and everything too, even though he has his own agency. [Blake Emal]: Okay, cool. I didn’t add him into the thing. I don’t know if you’re going to switch all the Notion stuff, but I did not tag him in there because I couldn’t find him in there yet. So I don’t know if he’s accessed Notion or signed up for our team yet. [Michael Houck]: He’s in Notion. He might only be in the Auragold section. I don’t know if I gave him access to the whole thing. So I’ll make a note to do that for this. Yeah. [Blake Emal]: He’s still not available to select as a writer, but I mean, that’s just a nitpick. That’s not like a big thing. Okay. So first batch, not next week or two weeks. No. [Michael Houck]: So the thing is this client, they’re like announcing like a partnership with like some finance minister of Dubai or something next week. So David will be working on content for it. And I don’t know if we’ll do a full batch next week, but he also seems like he’s just diving in and doing it. So I don’t think we’re going to need some big waiting period since he already knows the subject matter so well. [Blake Emal]: Okay. So first batch will be weird. We’ll deliver something, but not a full probably. And then normal after that. [UNKNOWN_SPEAKER]: Yeah. Cool. Cool. [Blake Emal]: I have not heard anything. I’ll connect with David after, I haven’t heard anything content wise about that. Cool. Okay. Then Fela. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: So Fela kickoff on Monday, Andrew’s in, he’s doing research. This one is tenuous. We need to make sure the content is a very high bar for this one. The founder is, I don’t know him very well. He’s a YC guy. I just got the sense that all he cares about is the quality of the content. He doesn’t even care about performance. All he cares about is the content good. So we’ll see what that means. They’re doing both the newsletter and growth. So this is kind of similar to Preston. We got to spin everything up from scratch here. I’ll give Andrew the kind of TLDR or better TLDR on the sort of automation and welcoming mails and all that they need to set up. But yeah, we’ll see. They also have like other brands, like the company’s weird. They have like Fella, which is like GLP ones for guys. And then they have Delilah, which is literally the exact same business, but for women. And then they like Baddie.Health, which is exactly the same business, but like targeted, like specifically it seems like towards like low income women. It’s very weird. We’re only doing Fella for now, but they’ve already expressed that, hey, we could bring the other brands into this in one way or another. [Blake Emal]: So we’ll see. Got it, cool. All right, yeah. It’ll be interesting for him to dive into health. I haven’t seen him do it yet, but I feel like he’s the guy for it. [Michael Houck]: I mean, I know he’ll do his research. Yeah. And then, yeah, so no one else is, well, actually, no, the other one that paid last night was, I don’t know the company name because it’s not his existing company. He just sold it. So the new company is something different, but it’s an AI company. Grace, it seems like referred him through like a second intermediary party. But Jacob just messaged me. I haven’t had a chance to respond to him because I’m putting him back to back, but he says he knows him. Just give them to Jacob. [UNKNOWN_SPEAKER]: Cool. [Blake Emal]: And what’s the deliverable on that again? [UNKNOWN_SPEAKER]: It’s weird. [Michael Houck]: It’s just one really good LinkedIn post. One LinkedIn post, that’s right. [Blake Emal]: Okay, that’s the guy. One LinkedIn post. Okay. And he’s paid already, right? Yeah, he paid yesterday. [UNKNOWN_SPEAKER]: Okay. [Blake Emal]: And so do we have a kickoff date yet? Tuesday, I think. [Michael Houck]: Again, I’ve been in meetings, so I haven’t checked all my messages today. Yep. All right. Cool. [UNKNOWN_SPEAKER]: Cool. Sweet. [Blake Emal]: And then we have, uh, two more. [Michael Houck]: So there’s refresh.me, which is the, uh, personal finance company. I told you about like six weeks ago and then he goes to me. Um, he said like, sadly, like mother died. And so now he’s getting back into everything and ready to go. They’re going to do a full newsletter, weekly newsletter, and a full, uh, X account takeover. He says they’re going to pay like Monday, Tuesday. So we’ll see. And then Grace might take that one. I know she just said she doesn’t want to take any clients, but because it’s personal finance and she knows it so well, I pitched it to her and she seems interested. [Blake Emal]: So we’ll see. Okay. That’d be awesome. Cool. Yeah. If not, since we don’t have anybody quite new in there, we could do Austin. For that, I think he would be fine, but Grace would be fantastic. I’m just starting to get worried about like Austin, Andrew, and Jacob. It’s like, they have all of them. So if one of them decides that they don’t want to write anymore, then we’re done. [Michael Houck]: But also they’ll get loaded up so quick. I might have a finance specific writer for this too. So if Grace backs out and we might have a backup. And then one more. This guy messaged me last night. Basically. This is the guy sending the voice about this morning. He had ghosted me for months. We sent some examples and now he’s going to convert. He wants to do X. I think probably 10 May because he can do the research and it seems like a topic that’s you know he can find stuff on Twitter that’s good and and all that stuff. [Blake Emal]: And what’s the guy’s name or the company? [Michael Houck]: It’s create.xyz is the company. The guy’s Twitter is Dhruv Truth. [UNKNOWN_SPEAKER]: Okay. [Blake Emal]: I think I’ve heard of that before, maybe. I don’t know. [UNKNOWN_SPEAKER]: Okay, cool. Sweet. That’s it. [Michael Houck]: If they all convert, then we’re Sounds crazy. If they all convert, we’re at 50K a month, which is nuts. [Blake Emal]: And then this is not taking into account, Austin has the other newsletter, another newsletter, the tech thing, right? That he’s going to be doing? Yeah. Yes. [Michael Houck]: Timing wise, we’re going to see whether that needs to be, whether we’re going to kick that off next week. I’m working through some legal stuff with Matt right now. So we’re going to finish that up next week. Week. Um, so everything is sort of not finalized until then. [Blake Emal]: And then Jacob is going to be working with you. So we, even though it’s different, we’d have to treat it like a client so that the time is baked into it. So I would say like Jacob’s probably getting pretty close to, I don’t know if he wants to go up to 10 clients. Would that put him at four? Let me pull up my sheet here. [Michael Houck]: Yeah, if we give him a meal, then yes, and me, then yes, that’s five for him. [Blake Emal]: Yeah, so that, I mean, that sounds like probably a decent limit for a writer like him. And then I think Austin probably seems like he could do the same. Andrew probably could do the same. I think with newsletters, we probably do up to like eight, nine, 10, if you can get the right clients in for these people. So if it’s just newsletter, I think you could stack it. Um, if we’re doing like a client, that’s a newsletter plus social, we also need to probably do a better job of baking in that is like 1.5 to two clients instead of just one. Yep. So that in mind, it’s like, okay, the only ones that are multiple things right now, like we’re workmate is newsletter plus LinkedIn sounds like multiple things. [Michael Houck]: The only ones that are multiple, work made in and refresh if refresh pays, that’s it. Everyone else is doing one thing. [Blake Emal]: It might become more popular for that to happen as well. Like I think people will still keep converting on the social stuff, even if we focus more on newsletter. Yeah, I agree. [Michael Houck]: It’s like, it’s almost like an upsell. Like we’re going to do a newsletter for you and Oh, you want us to do social too, to drive people to it. [UNKNOWN_SPEAKER]: Fine. We can do that. [Blake Emal]: That’s fine. Sweet. So that’s 1, 2, 3, 4, 5, 6, takes seven times two, 14 plus two other projects. So it’s pretty solid. [Michael Houck]: This is a real thing now. We’re gonna need to think about, I mean, you kind of flagged this, we’re gonna need to think about pretty soon, like, all right, well, as the team grows, what does that mean for processes? What does that mean for other people on the admin side? We’ll see. [UNKNOWN_SPEAKER]: Yeah. [Blake Emal]: I, uh, it’s, it’ll get messy for a minute. It’s like, it’s, it started getting me questioning, questioning, like, okay, most of what I’m doing is editing. And then there’s been like a lot of the process stuff up front. Now the process has been more set. We’ll make tweaks to that. Um, and then some clients stuff in Slack, like we’ve talked about how I’m not in Slack all the time, but I’m definitely still in there looking through everything, especially gauging how things are going, been there to, like, you frontward face, back up the writers, but I’m like the back end of backing up the writers a lot of the time where I’m like, do this, do this, do this, or go ask Halk about it. He can do it. So there’s that part of it. Now it’s like, I think we’ll get to a point where the editing, two Xs, three Xs, whatever, pretty quick. And I think that’s where I’m the needed to make sure that there’s not a blocker there. Correct me if I’m wrong. So if that’s the case, then we just need to figure out if anything else is in danger of like getting, slipping through the cracks at that point. I think Slack is probably going to be the big casualty for me once more editing has to happen because I’ll spend more time in Notion. So that’s just one area of process where I’m like, we should probably figure that part out because I don’t think my Slack time is going to increase per client, if anything, it will decrease because my notion time, that’s just kind of how I’m thinking about it. My notion time will increase per client. [Michael Houck]: Yeah, I agree with you intuitively. And also you’re right, that is like the highest leverage way you can be spending that time is on making sure the content is up to the bar that we want to put out there so the clients retain. So we can think about how to shift some of that Slack stuff to me, or if we, you know, elevate one of the writers to sort of take on some or if we bring somebody else in to be cross-functional and help out with some of the ops stuff. So it could be something Ben helps out with too. I’m not sure. He’s sort of a Swiss army knife at this point for me. [UNKNOWN_SPEAKER]: Yeah. [Blake Emal]: I think like on the Slack stuff, I’m in there. I rarely ever actually leave messages in the client Slacks because I don’t really want them to be reaching out to me. And because I’ve noticed that when you do that, clients just start thinking that they can come to you for stuff on top of that. And then they’ll go behind the writer’s back and stuff. So I, I like the idea of the writer is the point of contact. And sometimes you’re in there as the enforcer and they kind of know when you come in there that you’re laying down the law. I think that’s the right dynamic. Um, the flip side of Slack is I do have a lot of DMS with people and that’s kind of how I check in with, with writers. And I think I’m just going to need to automate more of those check-ins. Right now, I’ve just been doing more manual because people don’t respond to the automated stuff as much, so I’ll have to find a better way to do that, but [Michael Houck]: I think let’s table this for this week, but I do think that this is somewhere where Ben can help, because it’s literally just like making sure things get done, right? And like, you don’t need to be the guy who’s making sure things get done, you need to be the guy who’s making sure things are as good as we want them to be, right? Yep, yep. I think probably looping Ben into do this is going to be what makes the most sense in the short term. And then if we, you know, if we grow the agency, we’re making like, you know, a hundred K profit a month or something like that, we’ll build out some internal team that sort of helps keep the wheels moving and all that stuff. But, um, I’d rather keep it as small as possible. So Ben’s probably the solution. [UNKNOWN_SPEAKER]: Cool. Sweet. [Blake Emal]: Yeah. On the eddies, we can go through the clients as well. The only, the only, I guess, problem, not even a problem, One issue that I’ve noticed on the editing side is we should have better clarity into like what the client has said they like and don’t like, The core example that I come across with this is I have sensibilities about what good writing looks like generally, and that can look a little bit different for clients and the language can be a lot different to fit their personality. But if a client, like a good example of this was multiple. Dan, is that his name? Referred one paragraph that was filled in an entire Google doc for his posts. And so every time I would go in, I’d be like, Jacob, I know that, or was it Jacob or Ross? I forget. I was like, I know you have good sensibilities too, but I just have to comment this every time that this is horrible formatting. And he’s like, I know they’re forcing you to do it. So like that kind of stuff, eventually you pick up on that. But then when it’s 20 clients, it’s no longer possible to just remember stuff I actually think we need to build the system so that me or the writers don’t actually have to remember anything. That the context is in there to remind us, this is a LinkedIn heavy account. This is what we’re going for. We want LinkedIn and newsletter. We want this much for each. They like this format. They don’t like that format. Like I know we’ve tried to do that, but the more specifically stated in the Notion doc, everybody can see it. That would be super helpful for me because then I could save the comments where like a lot of the time I’m just commenting about format more than anything else. The only other thing I’ll comment is if I notice, hey, this sounds like AI man, can you please rewrite this? And most of the time they’re like, yes, I’ll make this better. And it’s not a huge recurring problem. So I don’t really come across huge editing problems other than that. [Michael Houck]: Do you want, there’s two ways to do that, to build that system. One is public. In the client’s Notion hub where the client can see it and therefore we know that we’re aligned on everything, right? That’s number one. Number two is that we sort of build something in a private section of Notion where we can be very candid with our thoughts and our comments about their preferences and have honest discussion. So which one do you think would be more valuable to build? [Blake Emal]: Honestly, I think the answer is whatever is easiest because whatever is easiest to build and I guess the most embedded is the most likely to be viewed and used. So if we can build the private thing out so that it is a doc that we want to keep coming back to, that the writers keep coming back to, and that it flows well into the content, we have links to everything. I just think if we create friction in a private doc by just having it be private, yes, we can be more honest, might end up not looking at it. Whereas if it is in the client doc, we do lose the candor, but we gain the visibility. It’s always there. I don’t have to think about it. Honestly, I’d probably just make it public and actually make it part of onboarding a little bit more. We can go on the kickoff call and here are the properties we want to figure out. We want to be aligned from the get-go. What is a good look like, tell me your thoughts and record it right there. That’s more of what I would lean to, but I see the benefit of being able to be like, hey, multiple has terrible taste. This is what it is. You have to stick to it. [Michael Houck]: Like there’s value in that too, but I don’t know what you think. I think you’re right. We probably should just put it in the hub and we can sort of be candid in like nice ways where we’re like multiple prefers long paragraphs or multiple prefers for, you know, whatever, not in a way that’s like multiple is fucking idiots, right? Like it’s, you know, we can do it in that way. [Blake Emal]: Notion has a lot of this AI autofill stuff too. There might be a way with, with Ben and any, and somebody else to patch together some screenshots in context to have an auto fill some of that too. I don’t know if notion can read screenshots yet. We might have to set up a system where Chad GBT analyzes. So basically what we would do. Just, just really quick. We would like, Hey, multiple, give us three posts you’ve done before, or three posts from somebody else where you like the formatting and the language. And that’s it. Just, just the screenshots. Then we just feed it through chat to BT, get the transcript, feed it to notion. And it’ll actually auto fill that stuff per client. So then we, it’ll build out in because now you can do it per property and it’s, it’s pretty easy. So there is a system to be built there if we want to go that path. [Michael Houck]: Yeah. Um, there’s, there’s the constant tension of asking clients for more versus, you know, making the service easy for them to just sort of set and forget, but this is probably pretty important. So maybe we do include it in, um, in onboarding. It’s already being asked. [Blake Emal]: It’s just being asked in the question of like, what do you like, or who are three people that you like they’re writing? It’s basically more a question of, can you give me a screenshot that proves that what you like, so that I can visually go back and say, yes, what I’ve written matches that, basically. [Michael Houck]: I want to make sure we get to the Waleed stuff, because that’s urgent. And we’re not going to get to the Finding More Writers stuff, so we’ll have to push that to next week. Or maybe, yeah, I guess we will. That is urgent, too. We have to talk about the Waleed stuff, though. So I briefly skimmed your message while I was on a call earlier. Your take is that Waleed is sort of not being candid and sort of like making a big deal out of not that much? [Blake Emal]: Yeah, I mean, I’ve just worked with a lot of clients like this and my gut feeling is he’s decided he wants to churn no matter what. He just is scared to say that. I think he’s a young guy, right? I think he’s just not comfortable telling people no. And so I’ve worked with a lot of people like that and I was that guy. And until recently I decided to become a curmudgeon and it made that all easier. But yeah, like people, viewers have a hard time saying, I want to cancel. I’m definitive. It sounds like he’s made up his mind and it’s, it’s more trying to come up with excuses and it’s going to draw stuff out. So basically what’s going to happen is we can come to the table with a good game plan, which I feel like we have, we’re going to meet with you. We’re going to tackle this hands-on. If you give us a little time now, then in the coming weeks, you’ll have to put less time in. The problem is I don’t think what. He’s saying is really what’s happening. From my experience, Tanmay has put a lot of research into his stuff, and I have seen very little traction from Waleed on the Slack channel. But I’ve seen Tanmay putting effort in, and he did go above and beyond and do the giveaway thing. Lessons learned there too, but he’s done stuff. He’s the, you can just do stuff mantra, he’s doing that. [Michael Houck]: Is he, is he like, um, like the subject matter expertise stuff on like these like niche consumer apps? Like, do we feel like it’s just Tanmay’s, you know, he’s not able to sort of diagnose why these apps are succeeding or failing. Is that, is that a fair thing to say? [Blake Emal]: Yeah, it’s, it’s possible that on like the topic generation side, he may not be able to have the detailed kernel of an idea as well as like Waleed would have, for example. So that leads to a downflow of more broad content. The problem is, I basically told him, you kind of have to create that content because Walid is just not giving him anything. So it’s a chicken and egg, like you said, when a client says they have these high expectations, but has zero expectations for themselves about the content and like how they’re going to give inputs, give feedback even. It’s not happening on one way or the other. He’s not giving ideas and he’s not giving feedback on what Tanmay has to run with. So that’s never going to resolve itself and it’s not going to get better unless Waleed is willing to at least focus on one area of the content. It doesn’t have to do both of them, but if he’s giving hardcore feedback about the post that was written, Tanmay is going to learn from that, but that hasn’t happened. If he’s giving ideas on what should be written, what would be more detailed content, Tanmay could reach that and have more of an idea of where to go from So it’s, I don’t view it as like particularly replicable because I think the solution is while it may seem he’s, it may seem to him like he’s spending a lot of time on this. He’s probably just spending it on the wrong stuff. Like he should be just helping with the initial idea and then Tanmay could probably run with that. I believe that. So. [Michael Houck]: I think I’m gonna cancel, honestly. [UNKNOWN_SPEAKER]: Yeah. [Blake Emal]: So, okay. [Michael Houck]: What I’m gonna do, I’m gonna try to push him towards the newsletter then, because I think that that’ll be more sustainable for him. It is daunting to have to do multiple social posts per week versus one newsletter issue. So I think that’s fair. So I’ll try to push him towards that. If not, then we’ll run with it probably for this next month and maybe one more at the most, and then he’ll churn. And that’ll be what it is. [Blake Emal]: Yeah. I would say also, if you’re going to push them to newsletter, just make it clear, like, Hey, there’s going to be stuff in there. You can just take for tweets anyway. So if you don’t, if you just do this, you’re going to have more of an own channel and you can repurpose it yourself. Um, and turn that into the tweets. I don’t know. We could offer some kind of, not that this is not really the kind of client that I would love to just keep tacking, like help out, but we could do a charge service where it’s just strategic as well. Hey, for like an extra 500,000 bucks a month, you can just attach it to me and say, if you have a post idea, he’ll get you like 50% of the way there just in terms of structure and you can flesh it out. That’s something we could do, but I wouldn’t do it for this client. I would do it for a client that wants more and more and more and trusts us. [Michael Houck]: One of the things I’m going to be thinking about later, I know we have to jump, but one of the things we think about later this year, probably as we go into Q2, Q3, is I think right now we have a very clear path to get to a couple million in revenue, right? I don’t think we have a clear path to get to 10 million, 20 million, somewhere like that. And so I’m gonna need to think about what does it look like if we’re gonna be servicing clients who are paying us 10 or 20K a month? If we’re charging, you know, two to 5k a month per client, we’d need like a ridiculous amount of clients to get to that size. And so, um, it’s, it’s a different, it’s a different business. Um, so once we get everything kind of buttoned up and mats of growth, people are coming in and we sort of have that automated. I mean, the SOP is set up so the team can just execute on things. Then the big question becomes, all right, a, do we want to go after this bigger pie? And if we do, how would we get there, right? Because we could also just cash out at a couple million and call it a day. [Blake Emal]: Yeah. Yeah. I’ll think through that too. I don’t have to hop off if you don’t have to, but [Michael Houck]: I do. I have a paid call to do. The writer jam is critical though. So let’s maybe do this call earlier in the week next week so that we can chat through that. Because I have the same anxiety that you do about Austin, Jacob, and Andrew getting their time take it up. [Blake Emal]: Yeah, yeah, for sure. [UNKNOWN_SPEAKER]: Okay.