- Duration: 10 min
- Platform: meet
- Source: Read.ai 01JJMEKD2BJCXNN4T96BDXKHP9 (https://app.read.ai/analytics/meetings/01JJMEKD2BJCXNN4T96BDXKHP9)
Transcript
[Jeff Zigman]: ready to buy if I didn’t know if if it’s viable for my industry or who’s on it they could that could promote the message and so on so the only option available look like it was scheduling with you yeah [Michael Houck]: sounds good man I’m happy to happy to answer any questions I can if there’s any context I can give also on the product or anything like that happy to do that so yeah take us away or whatever you want [Jeff Zigman]: to dive into, happy to. I have a software for the legal tech space for personal injury attorneys. And I’m trying to, I guess the target would be anyone who has a large following of personal injury attorneys, where if that person posts, there would be a motor vehicle accidents attorneys, I know that there’s a lot of those, [Michael Houck]: especially in big cities. I see the billboards all the time. [Jeff Zigman]: There’s a lot of attorneys. My understanding is your platform is working with people who are influencers, who have followings. The question is if you have anyone on it who has large followings of personal injury attorneys. [Michael Houck]: Yeah, of course. We’re just making an observation. Not an area that we have great coverage in today, but I would say within the next few months, we will. So if that’s your goal, your goal is to get the people with the lawyers as their followers to engage and therefore the lawyers to see your content. I would say that we’re probably not at the stage where we can comfortably support that today. What I can do is make a note to reach back out when we add better support in that niche, which again, should be within the next couple months. [Michael Houck]: I’m happy to answer any other questions now, if you have any as well, just to get them out of the way about how the product works, so when I reach back out, you’ll have that context. [Jeff Zigman]: Sure, I guess. [Michael Houck]: Yeah, how does it work? Yeah, I mean, so it’s pretty simple. Basically, when you sign up, you can make a post, obviously, on social media, and then you take the URL of that post, you drop it in our platform, and you set some parameters, like how much budget you want to spend on the post, you want to engage should have an audience of We capture your niche and things like that during onboarding, so you don’t need to do that each time. But also like geographic region, where you want the creators to have audiences, and some other filters as well. And then you send it, and creators, we send it to them right away, and they have one hour to respond and engage with the content before we would send it to somebody else. So that way you’re not stuck sort of in no man’s land. If they engage within that one hour, then you get charged. If they don’t engage within one hour, and they engage later or something, or they don’t engage at all, you don’t get charged or anything like that. [Jeff Zigman]: And the charging, sorry, is how much? [Michael Houck]: It varies by creator. They all have their own prices that they set with us. A good way to think about it, though, is that for every 100,000 followers a creator has, they charge about $10 more for a comment. [Jeff Zigman]: $10 more? What do you mean? [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: So if they have a hundred thousand followers, they charge $10. If they have 200,000, they probably roughly charge 20. It's going to vary from creator to creator, but that's, that's a rough average. [Jeff Zigman]: Okay. And then it's per comment that they put or what or. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Or you can, uh, or you can ask for reposts or quote posts instead. Um, and those are priced differently and those vary significantly from creator to creator. We always prioritize matching you with the best fit creators in your niche who are the most affordable. Those are the two things we look for. [UNKNOWN_SPEAKER]: Okay. Okay. [Jeff Zigman]: So if, and when, is it one creator that would respond or like I can make a post and potentially 10 personal injury attorneys with large followings could do it and each one might cost 10 or 20 bucks for them to do a comment or a share. So I might spend a hundred or 200 bucks for them to each, to have all of them comment, share or whatever. Yeah. [Michael Houck]: And as I said, you set your budget for each post when you share it. We'll never charge you more than that. You'll never get matched with more creators than that or anything of that sort. So you're in control of how much you spend. And again, they have to engage within one hour of when we send it to them. So if you set a budget of $10, maybe you get one or two creators who are on the smaller side. If you set a budget of $100 for a huge announcement or a big launch or something like that, then it could be a couple of really big creators, or it could be quite a few more niche creators. [UNKNOWN_SPEAKER]: Okay. [Jeff Zigman]: Okay. Cool. Um, so you said a few months away in a startup timeframes. It’s my, my experience. It’s when someone says something, so about three months away, it usually means six to 12. Does that sound right? Uh, no, we’ll see. [Michael Houck]: I would anticipate to be way less than 12. Um, three, three, I feel comfortable with six. I feel very comfortable with. [Jeff Zigman]: So, um, But that’s in the legal space, not specifically this niche of the legal space, right? [Michael Houck]: Well, when we go after the legal space, we’ll have various sub-niches within the legal space captured within that. We’ll see what the adoption is within legal. Maybe it ends up being that personal injury lawyer creators don’t want to do this. Maybe it means other niches do want to do this. I can’t predict that. But what we’ve seen from other niches, it’s pretty uniform. So that’s why this is what it is. [Jeff Zigman]: Sounds good. [Michael Houck]: I’ll check back in when we have better coverage in the niche. [Jeff Zigman]: All right. Thanks, Michael. Thanks, Jeff.