Channel: ryevalley-manse + lore
Date: 2026-10-12
Signal
Manse client (Rob, U2G1K1WH3) asked the team about using YouTube ads on home improvement content to drive subscriptions. Blake Stewart said Houck would follow up.
Separately, Houck posted in lore that he is considering redirecting that budget to Google SEM instead, targeting keywords Manse already ranks for organically. Logic: more targeted spend with better ROI than YouTube ads. He then softened this: might actually target DIFFERENT searches (people at the moment of purchase intent for Manse specifically).
No decision made. Houck to follow up with Manse.
Proposed Upsell: Manse Data Study
Houck also floated a second idea in lore: build a data study showing that homes using Manse-style asset categorization lead to better outcomes (for agents and insurance companies). Use Hermes to pull data, turn it into a publishable asset for backlinks and press coverage. Pitched as a Lore upsell for Manse. No owner or timeline assigned yet.
Source: #ryevalley-manse + #lore