Date: 2026-09-21 Source: Email thread “Boon <> Rye Valley / Megaphone: Next Steps!” (michael@ryevalley.co SENT/INBOX) Contact: Keevin O’Rourke (keevin@boonfunding.com) Prior context: Content Catch Up - Keevin / Boon Funding
Signal
Michael has been following up with Keevin O’Rourke at Boon Funding since the July 14 sales call. Keevin has not closed but has not gone dark - replied Jul 24 that he was traveling. Michael has sent multiple nudges through September including two recent ones (most recent: “He’s added another 6k followers in the last week and we’ve taken him from 0 to 9k on IG in the last month. He’s also in talks with Anthropic…”).
Michael is using a Jolt client (presumably Adam Gillman based on follower trajectory context) as a social proof data point to re-engage Keevin: 30k followers on TikTok since their July call, now 9k on IG in one month.
Current Status
Last known Keevin activity: traveling response, Jul 24. No reply to September follow-ups visible in thread. Lead is warm but stalled. No hard no from Keevin.
Service Scope Discussed (Jul 14)
- LinkedIn package: $4K/month (Megaphone handles production/strategy; Keevin writes his own content)
- TikTok/Instagram option: $5K/month additional (Michael was evaluating nonprofit niche fit first)
Risk
Long gap (Jul 14 to Sep 21) with no progress. If Keevin is not responsive to the social proof nudge, this lead may need a different approach or a timeout. Ben Ornstein and the Robbie Crabtree network were potential warm-intro paths not yet exercised for Boon.
Update: 2026-09-29 - Michael nudged again with 80k follower milestone
Michael sent another follow-up to Keevin on Sep 29: account referenced is now at 80k followers (up 35k in the last 3 weeks). No reply from Keevin visible. This is the latest in a series of proof-point nudges with no response since Jul 24.
Business fact: lead remains warm-stalled. Multiple nudges sent (Sep 10, Sep 21, Sep 29) with no reply. If no response by end of October, classify as cold.