Summary
Sales call with Keevin from Boon Funding, a new nonprofit-focused SaaS. Recently raised a small venture round. Has proven cold outbound (paused due to growth); wants to test content as a second growth channel. Blue ocean landscape means content could compound quickly. LinkedIn is the clear starting point. Pricing discussed for LinkedIn and optional short-form video packages.
Decisions
- LinkedIn package: $4K/month (includes X reposting, proactive/reactive engagement, profile audit, lead magnet recs, creator network amplification)
- Short-form TikTok/Instagram: $5K/month additional; package discount if co-founder also onboards
- Keevin writing his own LinkedIn; Megaphone handles production/strategy
- Michael to have short-form video lead assess the nonprofit niche before deciding on video
- ROI baseline: a couple of inbound leads/month is realistic; formal projections after 3 months
Action Items
- Michael: send Keevin short-form video niche research
- Michael: send Keevin a proposal and kickoff call invite
- Keevin: confirm budget with co-founder tonight
- Keevin: share cold outbound targeting data (nonprofit budget profiles, roles) for proactive engagement
- Michael: surface nonprofit founder intros once engagement starts (exited founder, Charleston contact with large nonprofit DB)
Notable Details
- Company is Boon Funding (new, not Keevin’s old company Multiple)
- Target audience: nonprofit executive directors, founders/CEOs, board members, wealthy donors
- LinkedIn is primary; X less likely for nonprofit audience
- Workflow: weekly questions from Megaphone, Keevin responds via voice note
- Keevin’s ROI threshold: a few clients/month at $3K+ ACV covers the retainer
Transcript
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