Date: 2026-08-20 Source: Email - michael@ryevalley.co to Caroline Dell (caroline@goodword.com), subject “New Channels Chat Follow Up” Prior context: Goodword - client interested in Reddit expansion, meetings/2026-08-18-goodword-caroline-discovery.md
Signal
Following the Aug 18 discovery meeting, Michael sent a formal follow-up pitch to Caroline Dell laying out three video channel options plus Reddit.
Video channels pitched:
- Founder-led shortform (TikTok, repurposed across platforms) - Rye Valley handles everything, client films under 1 hour per week
- UGC videos - extended creator network, spend-ready, doubles down on existing UGC success
- Creator partnerships - campaign with niche-aligned established creators; referenced Attio as comparable
Reddit: separate pitch component; exact terms not specified in this email, follow-on expected.
Offered to kick off tomorrow (Aug 21) or any time next week.
Status
Pitch sent. Awaiting Caroline’s reply. Goodword is currently on Lore only; any video or Reddit scope represents new revenue.
Update - 2026-09-04
Caroline replied (Sep 4): “I haven’t had a chance to go through it properly yet, so give me a little more time to come back to you. In the meantime, what’s the one thing you think we could do together that would have the biggest ROI?”
Positive engagement signal. She is not rejecting; she is filtering. Michael’s nudge (TikTok account now over 30k followers, more than double in 2 weeks) landed and she responded same day. She is asking for a sharper one-thing pitch.
Update - 2026-09-08
Michael responded to Caroline’s “what’s the one thing” question (Sep 8, after family weekend). His answer: founder-led short-form video content. Pitch highlights:
- TikTok account referenced earlier is now at 35k followers (up from 30k in early Sep, 0-8k IG in the last month)
- Existing SEO work is foundational; keep consistency there
- Biggest near-term ROI: video-first founder brand for Caroline personally
Michael acknowledged delay (family in town over Labor Day). Tone remains warm and confident. Deal still not closed.
Next Steps
Caroline to respond with interest level in video scope. Watch for a yes/no or next step request. If she engages, this opens a new video contract on top of existing Lore engagement.
Existing Lore status: active (per clients/roster.md).
Update: 2026-09-17 - Third Follow-Up with 55k Proof Point
Michael sent a third nudge to Caroline Dell (caroline@goodword.com) on Sep 17:
“Hey friendly nudge, that account I shared is now up to 55k followers between TikTok and IG (IG only started a month ago but already at 12k)”
Prior nudge: Sep 11. Caroline has not replied since Sep 4. Three follow-ups sent with no reply since; deal is stalling. The account referenced: 42-43k TikTok + 12k IG (started about 1 month ago). If no reply by end of September, treat as cold.
Update: 2026-09-29 - Fourth Follow-Up with 80k Proof Point - Deal Classified COLD
Michael sent a fourth nudge to Caroline on Sep 29: account now at 80k followers between platforms. No reply from Caroline since Sep 4 - that is 25 days of silence across four follow-ups.
Business fact: Goodword new channels deal is now COLD. Caroline has not engaged since Sep 4. Existing Lore relationship remains active but the video/new-channels pitch has produced no traction. No further follow-up warranted without a new inbound signal from Caroline.