Channel: studio-augment Raised by: Sammi (Augment team) Date: 2026-08-12
Augment flagged declining email list quality and performance. Their internal analysis (Paul) found imported leads are the primary driver of degradation. They asked Megaphone for color on the quality of those imported leads.
Signal type: Client complaint / potential churn risk Why it matters: If Megaphone-provided or Megaphone-coordinated lead imports are hurting Augment’s list, this is a quality/attribution problem that could damage the relationship. Worth tracking closely.
Next step needed: Megaphone team (Blake/Ian) should respond with clarity on lead source and quality parameters for those imports.