Date: 2026-09-12, 11:39am EDT Granola ID: adecc5b1-ca7e-40d6-a624-96229828c58e
Attendees
- Michael Houck (Rye Valley)
- Adam G (prospect; co-founder, Haya and Sleep City)
Summary
Intro/sales call between Michael and Adam, referred by Jordan. Adam is a serial CPG founder (Haya: #1 children’s wellness brand in the US; Sleep City: clean-label nutrition with protein powders and functional food, co-founded with a large YouTube creator). He wants to shift from operating behind the scenes to a public founder-first presence. He has had intermittent X success (posts at 100k views) but lacks consistency and a funnel to convert attention into revenue.
Adam already has 1:1 advisory clients paying $30k-$50k/month that came inbound through social, but wants to replace that with a scalable group program (“Builder Room”: weekly Q&A via recorded Zoom, live calls, newsletter, curriculum tiers). Michael pitched Megaphone’s written content, short-form video, and funnel/monetization services. Adam was receptive and ready to move fast.
Decisions Made
None finalized. Michael will send a formal proposal by Monday September 14.
Action Items
| Owner | Item | Due |
|---|---|---|
| Michael | Send proposal email covering written content package, video package, and funnel build scope/pricing | Sep 14, 2026 |
| Michael | Text Adam with business email; loop in Matt (Chief of Staff) | Immediately post-call |
| Michael | Set up Slack Connect channel once engagement starts | On contract signing |
| Adam | Share program concept doc for Builder Room | ASAP before proposal review |
Pricing Structure Discussed (Not Finalized)
- Written content (X, LinkedIn, newsletter): $15k for 3-month setup; check-in at day 60 to decide retainer or hand-off
- Short-form video (TikTok, Instagram): $15k separately; discount if bundled with written content
- Funnel and monetization: custom quote after reviewing Adam’s existing setup and program concept
Notable Transcript Excerpts
“I want to put myself out there more and be kind of like founder first rather than like the guy behind the curtain. It’s an alternative income stream for me, and it’s also really great relationship building and deal flow.”
“It turned into where I have like a couple like one-to-one advisory clients through this that like pay a lot of money, like $30,000 to $50,000 per month. Which is great. That’s not really what I want to be doing. I want to be building a program where it’s like I spend a few hours each week and I can have mass reach.”
“Builder Room, which is like the most premium version. They get access to that Zoom link. Then there’s like a newsletter component. There’s a live call component. And then there’s also a curriculum.”
“I don’t want something that’s cheap. Like, it needs to be expensive enough where it makes sense.”
“I’m ready to move fast.”
(Full transcript available in Granola: adecc5b1-ca7e-40d6-a624-96229828c58e)