Date: 2026-09-01 Time: 3:00 PM EDT Attendees: Michael Houck, Blake Stewart, Blake Emal
Summary
Internal Megaphone weekly sync covering the upcoming website launch, client engagement improvements, visuals process, and client roster status.
Megaphone Website Launch
- New site (built with Claw + Hermes) targeting live by Monday, replacing the 18-month Notion page
- Once live: publish backlogged blog posts and YouTube videos, redirect ad funnel traffic, add a survey to qualify high/low-fit leads
- Post-launch: record VSL for high-ticket offer sales page; expand “Content to Capital” into a low-ticket system install (framing: system, not a course, analogous to Matt Gray’s Founder OS)
- Blake’s AI clone may be used for course and sales videos to keep the brand centered on Blake
Flagship Case Study Gap
- Brindis will not give permission to use her name
- Ben Gusberg approved: “zero to 30k in four months” - shareable freely and being actively promoted
- Warren (Heavenly Health) at ~100k newsletter subscribers is a potential newsletter case study angle
Prompt Engagement Problem
- Will and Pierce both said they are more likely to ignore prompts knowing it is a bot
- Proposed fix: reformat prompts to one short sentence + source link, with full context in the thread; add thumbs up / thumbs down CTA; if thumbs up, Hermes responds and tags Blake so the client sees a human in the loop
- Education message to clients: explain prompts are personalized to their content pillars, not generic trending news
Visuals Process
- Preferred sources: personal images, trending screenshots, news clips
- AI-generated infographics deprioritized; they still look AI and require heavy manual editing
- Clients need to be activated to drop photos into shared folders; most are not doing it
- Gusberg and Omega care most about images; Gusberg requests a new image every time copy changes
Claw Design
- Old Claw projects are on Ben Gusberg’s old email; need to migrate to current Claw account (Michael)
Content Lanes
- Goal: 3-5 per client; Blake to seed initial ideas, Hermes to expand from there
Client Roster Status
| Client | Status |
|---|---|
| Kevin Jiang | Cancels in ~1 week; revoked LinkedIn access; treat as done |
| Polar Doctors | Churned; hiring content internally |
| Maurice (DocTours) | Fully done, nothing needed |
| Pierce Freeman | DM’d Michael: wants to hit 1k followers via reply-guy first, then re-engage; Michael pitching lower-frequency/lower-cost interim plan |
| Ian (Keycard) | DM’d after last week’s call; just paid 3 more months so not urgent; Michael to follow up |
| Jeffrey (Mantis) | One week into tone realignment; Thursday call added Blake; proactive engagements on hold until Thursday |
| Draper (Tim + Michelle) | Blake officially starts writing for both on Sep 1; Michelle flagged as potential TikTok fit; retainer increase needed before building out stronger identity |
| James Walker (Draper) | Starts posts himself, team edits and finishes |
| Brentan Alexander | Traveling; brushing through prompts assuming content isn’t personalized |
Decisions
- Prompt format change: one short sentence + source link as top-level, full context in thread; thumbs up / thumbs down CTA on every prompt. If thumbs up, Hermes responds and tags Blake. See Megaphone Prompt Engagement Overhaul
- Visuals strategy: personal images and screenshots preferred; AI infographics deprioritized for general use
- Content lanes: 3-5 lanes per client; Blake seeds, Hermes expands
- Kevin cancellation confirmed: treat account as closed; stop deliverables
Action Items
- Michael: launch new Megaphone website by Monday (2026-09-08)
- Michael: migrate Claw design projects from Ben’s old email to current account
- Michael: redirect ad funnel traffic to new site once live; add lead qualification survey
- Michael: schedule monthly Tim Draper catch-up call for later in September
- Michael: follow up with Ian (Keycard) re last week’s conversation
- Blake S: review and optimize copy on new site once Michael shares it
- Blake S: seed 3-5 content lanes per client (Michael will have Hermes expand)
- Blake S: share dashboards with clients; include education note about how prompts are personalized
- Blake (Emal): add Blake Stewart to Thursday Jeffrey Evans call (done on call)
- Confirm Jeffrey’s stance on proactive engagements on Thursday call
Notable Transcript Excerpts
On prompt engagement:
“When Hermes sends me prompts, I’m more likely to ignore them because I know it’s a bot.” - Will (relayed by Blake E)
On case study strategy:
“With Jolt, with TikTok agency, we have literally one client right now, we’ve been Ben Gusberg. But we now have a case study. He’s grown from zero to 30k in four months or whatever it is, insane growth. And so I’m going to be going around, just DMing that to a ton of people, texting that to a ton of people.” - Michael
On Hermes framing vs. client assumptions:
“If only they knew how good the bot was under the hood.” - Michael
On infographics:
“Anything that’s AI generated still kind of looks like it, even if you’ve got a good system. A good infographic still has a lot of elements you manually have to figure out.” - Blake E