Summary
Content sync ahead of Polar/Composer’s July 27 launch on X and LinkedIn. Discussed creator strategy (holding off on sponsored posts; organic engagement is fine), launch copy feedback (Kevin shared draft X post; Michael to loop in Jacob and Blake and return by Thursday), and launch day orchestration (network email within 10-15 minutes of post going live; ask for save, comment, repost).
Decisions
- No sponsored creator posts for launch (risk of negative perception if flagged as paid)
- Creators can engage organically without sponsorship; if using engagement network, deploy only when post already has traction
- X post: lead with announcement energy (280 chars to hook)
- LinkedIn: single punchy first-line hook only (benefit or curiosity lead, not “Announcing X”); avoid engagement-bait comment prompts
- UTM trimming: copy URL from address bar, not from post itself on X; strip UTM parameters before sharing
- Polar has cinematic video ready for the post (chef, chief of staff, salesperson profiles)
Action Items
- Michael: review and return feedback on Twitter launch copy by Thursday July 23 (loop in Jacob and Blake)
- Michael: adapt Twitter copy for LinkedIn post (apply single punchy hook strategy)
- Michael: check in with Kevin on launch day (Monday July 27)
Notable Details
- Creator engagement pricing reference: ~$10 per 100K followers per comment; reposts vary widely
- Network email timing: within first 10-15 minutes of post going live is critical
- Ask network for: save/bookmark, comment (something beyond “congrats”), repost if they love it
- A repost from a large account beats a comment from a mid-size one
Transcript
Transcripts are not available on the current Granola subscription tier.