Summary
Full team sync with Emil present. One-year speaking business plan: 28+ engagements, starting at $5K rising to $9K avg by year-end, $15K floor in year two. Revenue targets: $150K net floor, $250K gross optimal. PR pipeline: Reuters, Financial Times, Fast Company, plus one more, all expected in 3-4 weeks. Quarterly PR cadence scales from 1 tier-one + 12 trades (Q1) to 6 tier-one + 10 trades (Q3+). Personal brand positioning: front-load pain over success, three-finger pose as signature visual. TikTok target revised down to 100K followers; LinkedIn to 35K.
Decisions
- Speaking revenue targets: 28+ engagements, $5K-$15K per engagement scaling through year two
- Conference targets: South by Southwest (Austin, March), Web Summit (global), LEAP (Middle East)
- Grig to sync with Michael on Middle East contacts (PIF and FII connections)
- Core brand thesis: “pain cave” narrative, grind-first, conviction-driven (not influencer energy)
- LinkedIn tone: more polished, investor-friendly, empathy-driven (not dark/aggressive)
- TikTok target revised: 100K followers (down from 250K) to stay motivating
- LinkedIn target: 35K followers (intentionally conservative)
- Slide 1 (vision board) flagged as 24-30 months out; Emil wants a separate 12-month version
- Media tiering: FT and Bloomberg confirmed tier one; others to be ranked by impressions/ad rates
Action Items
- Michael: update conference slide with finalized names (SXSW, Web Summit, LEAP, optimized investor slots)
- Michael: sync with Grig on Middle East conference contacts tomorrow
- Grig: create 12-month version of the vision board slide
- Grig: develop tiered outlet ranking (tier 1/2/3) and add podcast/YouTube as separate categories
- Tatem: refresh LinkedIn visuals to be more polished and investor-friendly (less dark/aggressive)
- Drop updated slide decks in Slack
Notable Details
- NYT cited at 100M impressions per piece; 175M baseline reach target called conservative
- Three-finger pose inspired by Gary V’s five-finger approach
- US Open (September) flagged as a visibility opportunity
- P&L: conferences and corporates combined into one line; mix flexibility is fine (e.g., 14 schools + 5 corporate)
- Grig has contacts at PIF (Saudi Public Investment Fund) and FII
Transcript
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