Summary
Emil PB team sync (Emil not present). Tatem presented a four-video-per-day TikTok plan with four content pillars. Boosting strategy: ~$10/video on controversial content, ~$30/day total. Visual identity brainstorm: hat is the leading candidate for a signature element. Press pipeline active: Reuters video Monday, Fast Company op-ed, Financial Times op-ed (~1 week out), FT podcast wants Emil to fly to London. Michael working on free speaker slots at Harvard, Stanford, and Wharton.
Decisions
- Four-video-per-day TikTok plan adopted (pillars: brand critique predictions, founder teaching, hot takes, reply-to-comment)
- Boosting: ~$10/video controversial content, ~$30/day max
- Dual hashtag targeting (Emil’s core audience + video-specific)
- A/B test thumbnail polish: cleaner vs. raw
- Sunglasses and plain suit ruled out for visual identity; hat is leading candidate
- 2027 vision doc: Michael to have ready before next week’s call
Action Items
- Tatem: send old sizzle reel to Ben to post temporarily on speaking site
- Grig/Michael: share presentation plans in team channel by Monday
- Michael: push free lead magnet idea with Emil tomorrow (anti-work-life-balance audit PDF)
- Tatem: explore AI commenting/engagement agent with Ben (call at 5pm today)
Notable Details
- Speaking site live; outreach going out hourly without a real video
- Image quality on site flagged as weak; Tatem to send NMSU folder for better shots
- FT podcast wants Emil to fly to London for sit-down filmed piece
- Camera split: higher-quality camera for brand critique, iPhone for direct audience content
Transcript
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