Summary
Catch-up with Kevin around Composer’s upcoming July 27 hard launch. Kevin shifting away from ghostwritten LinkedIn (prefers to write his own). Discussed a creator campaign opportunity: Rye Valley’s ~500-creator network (60-70M followers) to amplify the launch via coordinated posts and engagement. Two weeks’ notice makes timing ideal.
Decisions
- Holding off on ghostwritten LinkedIn content for Kevin; staying on written support
- Creator campaign opportunity: original posts + coordinated engagement on Kevin’s launch announcement
- Platforms: primarily X and LinkedIn, plus newsletters, YouTube, Instagram
- Ben (Rye Valley) runs ops on the creator campaign
Action Items
- Michael: send Kevin creator campaign TLDR email and clarify month two invoice status tonight
- Ben: build creator proposal for July 27 launch once Kevin confirms (surface shortlist of relevant creators)
Notable Details
- Kevin’s team of three is stretched on GTM
- Also running UGC campaigns on TikTok and Meta via sourced creators
- Short-form founder personal brand noted but Kevin keeping it for later
- Month two invoice status unclear; need to confirm
Transcript
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