Summary
Discovery call with Brad from Wevana (wearable bilateral stimulation / EMDR therapy devices). Company has ~3,000 therapists monthly, Canyon Ranch wholesale partnership. Brad interested in JOLT for founder-led short-form video. Discussed content strategy (personal brand first, then product awareness), platform priorities (TikTok and Instagram primary), and pricing.
Decisions
- Recommendation: founder-led personal brand before brand account
- Three-funnel content layers: broad resonance, niche education, conversion
- Pricing: $5K/month all-inclusive (30 posts/month minimum)
- Brad filming at Kit Studios (Nathan’s) locally, essentially free
- Tatem assessed Brad as camera-ready; will coach
- AI digital twin option available as alternative to Brad filming
Action Items
- Michael: send Brad a follow-up email with service overview and starter kit before Wednesday board meeting
- Michael/Blake: schedule kickoff call with Brad this week
- Brad: pitch to Jax (CMO) at board meeting Wednesday, possibly schedule follow-up call with her
Notable Details
- Company recently rebranded from Dharma Doctor to Wevana
- Product “Tabs”: wearable bilateral stimulation paired with app (Calm/Headspace style)
- Brad films first session at Kit Studios this week regardless of contract
- Key internal contact to loop in: Jax (CMO)
- Brad timeline: no major decisions until after Wednesday board meeting
Transcript
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