- Platform: meet
- Source: Read.ai 01KREEBP3XWZ03ZS94AAS3FT24 (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
Ben Ornstein: Hey, Blake. Blake Stewart: Hey, Ben. How’s it going? Ben Ornstein: Pretty good, man. How’s it going with you? UNKNOWN_SPEAKER: Good. You ready for Friday? Yeah. Ben Ornstein: Yeah. So taking off Friday, we’ve got the rehearsal dinner on Friday and then Saturday is the big day. Awesome. There you go. There’s just been a lot of work in the meantime, getting everything set up. So this is massively helpful because I’m literally drowning. Like, let me give you an example. So you, what’s really good is you have context on a lot of these guys, at least generally, which is huge. So this morning, here, I’ll share my screen, what I’ll do is I’ll bring this over here. And you’re going to be added to some channels if you aren’t already. So yeah, you’re probably not in this one right now, but you know, Draper is like our biggest client, right? Blake Stewart: Yeah. Yeah. Ben Ornstein: So if you look here, um, can you see, yeah, you see my screen. Okay. Um, yesterday they had two announcement, two portfolio company announcements that they wanted to, um, great content about. And so we are creating content for the Draper-like social accounts, Tim Draper, Michelle Kwok, who’s a principal, Maxime Bukale, who’s a principal, and James Walker, who’s a principal. We’re doing all of them. Nice. That they are having us do is they had two portfolio company announcements. So we need content created for all of them. Like with, it was within one day. And then that goes, that needs to be approved by all of them on X and LinkedIn. But like they reviewed both of those at once, obviously. And then they need, then they want us to comment from every single person’s account on each other’s posts. I don’t have time to do any of this, but I am, I’m doing it. So like, I just wasted two hours doing like all this, getting this all prepped. Yesterday we had the post get ready. There are small things like, oh, they didn’t like the design, someone else used, it didn’t have the updated logos. It’s, there’s just too much. So this is the most complicated thing that you’ll do. And it may not even happen if they don’t have a portfolio company go live. I think maybe the best thing we can do is go through each. I don’t know. What was the context of how it gave you? Blake Stewart: Yeah, just that. I mean, you’re out, you are overwhelmed. I mean, with work. You’re drowning. So he kind of wants me, yeah, to kind of learn some of your processes here. And then I guess long term, kind of take more off your plate too. So you could, yeah, you could keep doing you. So, yeah, I think he does want me to step into some more account management on this side of things. Free up some of your time. So I think the more contacts you give me probably Yeah. Ben Ornstein: Okay. Blake Stewart: Do we have… He also mentioned the AI stuff that you’ve been creating like Casper and some other stuff. So he mentioned some of it’s already running in the back end and then the front end it’s available for one client, he said, but I think he wants to kind of launch that soon to make it available for more clients. UNKNOWN_SPEAKER: Which part? Blake Stewart: Casper. And some of those agents. Ben Ornstein: Oh, yeah. So technically we have explicitly one client, the Cape client. Okay. Blake Stewart: Yeah. Ben Ornstein: They know Casper is drafting content. He’s in the channel. He’s in there. But then Blake, Blake email is reviewing all the content. And Ben Gusberg is the founder who happened. We’re actually video on him soon. Oh, cool. We recorded that one back in like January. There’s he’s very specific about things. And some of this context, I’ve actually been writing down in a document that I’m going to send to HALC. But yeah, I’ll I’ll send this to you as well. So you both have this, but UNKNOWN_SPEAKER: Okay. Ben Ornstein: So I’m also recording this so I can send you this recording afterwards. Perfect. So, okay. Cape is the founder of Ben Gussberg. He’s very specific about how he likes things. Blake email has gone back and forth with him a lot on the content creation. But Casper is technically the one drafting the V1 Okay. And you’re in that the Casper channel. So maybe you’ve seen some of this stuff going on. Yeah, yeah. Blake Stewart: Yeah, it’s awesome, man. Great, great job there. That’s so cool. Ben Ornstein: Thank you. It’s been so fun. Yeah, I’m just about done building the third agent. There’s a few things you need to finalize. Blake Stewart: Great name to transponder. I like that. Ben Ornstein: I think how came up with all the names actually. So but I I agree. There’s some great names. So in each client, each client has a board, right? So have you ever seen these? Have you gotten access to these? Blake Stewart: I think I do have access. I’ve seen them a little bit, but I haven’t really dug in too hard other than the founding journey. Ben Ornstein: Okay. Maybe we stick high level first. So CAPE is, Ben, we’re doing two things with him. We’re doing LinkedIn content. And then Tatum, have you ever met Tatum? Blake Stewart: No. Ben Ornstein: So she’s, she was involved with Emil Bar. And do you know Emil? UNKNOWN_SPEAKER: No. Ben Ornstein: Okay, so. Okay, so basically, God, this is crazy. This is good for me, because now I have to like explain everything. Show how much I know things. Paytm is our video expert. She is, she can help us build some video agents in the future, but she is doing TikTok stuff with Ben. If there’s TikTok, she’s like doing, yeah, TikTok with him. And then we’re the ones doing LinkedIn, but technically, you know, we’re all being paid for this. So there’s video work and LinkedIn work for Ben and Kate. Doctors, there’s this guy named Maurice is the founder. I’m trying to think what’s most helpful is going through all of these like most helpful to give you context. There’s like, there’s so much to tell you. Blake Stewart: I think this is good high level. Context, I should be able to like jump in and kind of see some stuff pretty quickly. Like you have it organized pretty well. I think more of just like what to expect from these people. Like that’s probably going to add you’re going to add me to Slack channels. They’re probably going to be put in and request. Do I need to like like what are what’s a typical request look like, Is it just like a revision? What should I do in that case? Am I personally writing it? I send it to Casper. So operationally, what will I be doing? Ben Ornstein: So we have a ton of writers on the accounts. Jacob is the writer for like most of them. Jacob is the writer for all the Draper accounts outside Maxime, which we should have consolidated. But Jacob does Draper, James. Again, this isn’t helpful. You’re not going to remember this stuff. We have writers on all the accounts. Dominic Forth, who is Thought Leaders America, he is not aware, but Casper is the one creating the content, and it looks like I’m the one that’s actually writing it. So Dominic’s paying us for social, but also newsletter. And we do have our writer, Tanyo, who’s doing the writing for the newsletter. And so Dom’s aware of that. Okay Yeah, some of these guys are like more that are newer than others But Let me think here In terms of work like the weekly flow this how things normally work. Blake Stewart: Yeah, okay. Ben Ornstein: On Mondays, questions are supposed to get asked to, this is the general process, but honestly, it never gets followed. Writers are supposed to ask questions on Mondays to gather like perspective. From the client so they can create unique content in their voice. I’ll give you an example of like the one that I’ve done. So like, I gave him like questions for the week. And so this is what the writers are all supposed to do. Jacob, how he functions is he usually tries to get ahead with clients, like schedule way far ahead. So we’re just not waiting last minute. Oh man, I’m trying to, there’s like, there’s so much to tell you. Like I’m trying to think about the best way to do this. Each client functions differently and that’s the problem. They don’t all follow the same thing. They all have these unique quirks about how they like to do things. As my nude is like, okay, this guy likes posting at 9.03am instead of 9am. UNKNOWN_SPEAKER: Right. Ben Ornstein: God. A lot of your job is routing things from the writer to the client. You’re not actually writing any content yourself, which is good. Um Yeah, so Righty question is supposed to come in on mondays By wednesday, there’s or they’re supposed to go when you get response from the client ideally quickly Uh, the writer creates the content. They send it to Blake email for internal review, which let me show you visually on the board um the writers usually mess around in the backlog because this uh, nothing happens if you put content in backlog. Once the writers are ready for Blake’s review, they’ll throw an internal review, which is literally just like moving a post like this. Or I usually like the board view, but there’s different views. We have notion automation set up in Slack. So when a piece of content gets moved to internal review, Blake gets notified here that a writer drafted a piece of content and it’s ready for Blake’s review. Blake Stewart: Okay. Ben Ornstein: When Blake’s done, when he’s done doing his final review, he moves it to client review. And the second notification just goes directly to a client Let’s say, it doesn’t matter. Here, here’s a good example. So like when Blake’s done his review, he moves it, the client gets notified. That means they’re ready to review the content in Notion. That make sense? Blake Stewart: Yeah, yeah. Ben Ornstein: Yeah. Ask me questions at any time. Blake Stewart: Okay, cool. Questions? So Monday, Ryder’s asking these questions to the client. Do I need to be asking these questions? Ben Ornstein: No, the clients, the writers are supposed to ask them. Blake Stewart: The writers are on top of this. I don’t need to like, Yeah, that’s not on you. Ben Ornstein: The only one that would be on you is for Dominic, but we’re not going to worry about that because he hasn’t responded to like the last few ones. So don’t even worry about Dom. At least for the week that I’m out. He has a ton of content in review that he’s so busy, like with his own business, trying to do like founder led sales, because they’re not doing so hot. So we’ve got a ton of content in review that he just hasn’t gotten to. So no need to worry about him. His newsletters were all set with that as well. Tanyo and I have handled that. In terms of like the newsletter scheduling, that might be something that we get you involved in later on. Just not worth it with all the setup involved and stuff needed there. Blake Stewart: Okay, yeah, I think we’re going for bare bones for this week. Ben Ornstein: Yeah, very, very simple things. Newsletter will handle the luckily our two newsletter clients are bi weekly newsletters. So they’re like, you know, we don’t have to get something ready each week. Some, some weird like quirks to know about some of these guys. Yeah, Ben specific. Matt, Maurice is, he’s pretty laid back, pretty easy going. We’re doing a certain amount of posts per week for each client. UNKNOWN_SPEAKER: Okay. Ben Ornstein: And I have a system where the Rena is actually the one that’s supposed that that is checking and posting and scheduling all of these. Um, except for Ben, Ben were because his entire product cape relies on his LinkedIn account. He didn’t want to like, get good access. Yeah. Do have access to account, but we have to log in through his through his VPN. It’s very specific. I have a whole new creator, I have to have a whole new profile. I think while I’m out Venus, Venus technically does have access to Ben’s account. So if we need to schedule something, we could ask her, but I’d prefer we just have been do it while I’m out. Okay. In terms of everyone else’s scheduling, though, Rena is on top of this. She is looking. These are the times their posts get scheduled. And Rena’s constantly checking all the different Notion hubs, like all of these. Cool. And so she is aware of making sure things are scheduled. There are some questions she has, and things come up about the format and stuff, but she’s on top of that. And then you hear the two bi weekly newsletters I was talking about. But you don’t have to worry about those. Blake Stewart: Okay. Ben Ornstein: Um, yeah, the Draper accounts, they get nuts when there’s what they’re doing right now where they had, they have two funding announcements, literally today, both of them where they want engagement. It’s literally insane. I have to talk to about this. It’s literally it’s too much. Blake Stewart: It’s too much. All right. I think I I brought that account and Mantis in, so I brought these two VCs in that are probably killing you. Sorry. Ben Ornstein: They’re paying us a ton of money. They’re paying a lot, but yeah. Oh, were you the one that made the Draper intro? UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Oh, hell yeah, dude. That’s sick. That’s awesome. I didn’t know that. Yeah. I did know about Mantis, but that’s sick. Okay, no. They’ve been a great but because we’re doing so much for them, they’re demanding in a way that we’re providing a service for them. So I get it. It’s killing me because I don’t have time. So Draper, Draper, Draper. Emil, we used to create content for him. This is the guy I was talking about before with Tatum and Emil. Now, Hauk’s just doing strategy for him and I get looped into things like one-off tasks here and there. I don’t know if that’ll happen next week, but if you get looped into like more ops things in the future, you’ll, I’m sure there will be one-off things to do. But no content’s being created from us. Blake Stewart: Got it. That’s good to know. Ben Ornstein: I actually, that’s not fully true because we’re not doing post-creation, but we are doing proactive engagements for him. Venus is handling this completely. So there’s nothing you’ve got to do. We’ve trained her. She’s crushing it with that. So we’re trying, the goal is to get all of these people autonomous, where like Venus is actually, the agent I’m building is going to make it even better when it’s fully working. I’ll talk about that after. I’m just, I’m saying way too much information. I know for a fact, you’re not like, Blake Stewart: No, this is good. This is helpful. Ben Ornstein: I also did only 30 minutes, but I, we could do an hour if. Blake Stewart: Okay, yeah, I’m, I’m good. Ben Ornstein: You’re good for that too. Okay, cool. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Okay, what else. OK. Facet, we’re doing the client’s called, his name is Rafi, but our main contact is Zahra, someone on his team. You’ll see all these names. They all probably sound insane right now when you can’t see anything. I know. Here, wait, you actually can if I do it like this. God. Half of these channels aren’t even like live clients anymore. The megaphone section, well, you’ll be added to these, but these are our newer clients, the megaphone. So Zara is the team member here. Geo SEO stuff which I’m sure how it’s kind of generally told you about. Yeah. And then, which we don’t handle at all, or like we don’t do like ops for it or anything. It’s, yeah. Um, and then there’s the social side. So, uh, we’re still like getting ramped up with them. I don’t really know what’s fully going on here. Like we’re creating content. Um, it’s, it’s been, I think I posted something this week for them. Yeah, see the calendar isn’t correct here because they only approve one post. David is the writer. He’s our like crypto guy, the crypto writer. And so he writes for Draper Maxine. Max is like the crypto guy on Draper, as well as Facet. Facet is like a crypto related company. Blake Stewart: Okay. Ben Ornstein: So those are his two clients. Two active clients. GoodWord is also a GEO SEO client slash newsletter. So this is one of our newsletter clients. We’re just about to release the first newsletter this weekend. So I will have that done before I leave. We’ll ideally schedule this Thursday. If not, the writer, Andrew, well, you’ll get introduced to, we’ll intro you to him. He’s very capable, he’s very good with newsletters. He’s been great. Heavenly Health, Andrew is also writing the newsletter for Heavenly Health. We do zero ops for this. Andrew has got it locked down. We are doing nothing, which is great. Keycard, this is an interesting client. Is a, I think it’s a Mantis Port Co. I think that’s how we got introduced to them. We were initially supposed to do three, like the three co-founders. And we, they just never reviewed any content, like at all. They’ve been so busy, I guess, I don’t know. So they recently downgraded from their three founders plus GEO SEO, to just one of their founders, Ian, plus GEO SEO. Okay. But Ian has not reviewed any content. I don’t really know what to do about these guys. Andrew, the guy who I just told you about, the writer for both accounts, he’s also creating, he’s also the writer for here. By the way, for each hub, the writer is listed. Blake Stewart: Cool, good to know, okay. Ben Ornstein: So that’s Keycard. They’re not reviewing content. Andrew’s still creating content for them each week, but in general, if these guys aren’t reviewing, we can DM them or tag them in a channel. I don’t even know who the point of contact is at that company. It’s been very strange with them. Blake Stewart: Interesting. I wonder if it makes sense to change our kind of this ops and say, if something doesn’t get reviewed by like a week, we post it kind of deal, you know. Ben Ornstein: We’ve tried that before and some clients get pissed when content goes out or it’s like they didn’t review it. It’s something to discuss with HALC for sure. Yeah. Because I would love that. Yeah. Blake Stewart: Yeah. It’s like you’re paying us to put content out. Right, right. Okay. Ben Ornstein: Then there’s Mantis. They are paying for Jeffrey content, Jeffrey Evans content. Austin, this is his only client right now. Austin makes this really easy. He schedules the content or he puts the content in the calendar view. And so like, just says like, hey, you just need to schedule the content for this date. I wish all the writers did it like this because it makes it super easy. Okay. Blake Stewart: And so we need to do that? Ben Ornstein: So we schedule the content. Yes, I would love to be more than a week out with all clients. So you don’t even have to worry about scheduling while I’m gone. I don’t think it’s realistic that that’s going to happen. Some of them were like so far ahead, like Tim Draper were scheduled through like July. Things come up though and each week. Right. But So for Mantis is paying us for that. They’re also paying for a newsletter. Now, been a weird situation with that one. They pay us, there’s two quarterly newsletters that they like to write. It’s in this horrible technology called, I haven’t even gone in so long, I don’t even remember, called Gatsby. It’s like not even a newsletter tool, but they’re using it as one. This is so annoying to set up. Two quarterly newsletters, but we haven’t been able to get the second one. You still there? Blake Stewart: Yeah, I’m here. Sorry, I don’t know why my camera’s… Ben Ornstein: All good. We have a second… We’re supposed to be doing these quarterly newsletters for them, who I’ve been reaching out to, to do this, hasn’t responded until literally yesterday. Every single week, Steve, and he says he’s been on a roadshow. So like, I don’t know if when he’s going to come back or when we’re going to get this newsletter out or up. I’ll probably handle it because it was the most annoying technology to work with, but just for context. Blake Stewart: Okay. Ben Ornstein: Um, so they’re paying us for that for both of those. Blake Stewart: Um, and on that too, for scheduling in, like you’re showing me the notion schedule, do I need to do anything there? Ben Ornstein: Or is, uh, Austin, in terms of the actual scheduling, we’ll get there. That’s in this thing called type. Oh, well, you know, because yeah, a little bit, a little bit. Yeah. Yeah, I’m going to try to think about how we want to do this, because you’re not going to be able to get access to all the client accounts. They’re like social accounts, so you couldn’t post natively. You will have that. You will get access to this. This tool would be the way to do it. It’s actually very simple to use. Um, but we’ll get there after we’re done here. Uh, so don’t need to worry about that mantis. Uh, we’re already scheduled ahead for, for, um. For Jeffrey, which is good through, like, I think June. Um, so on the social side, it’s pretty easy. Um, there is 1 part of it that I don’t know of how it’s going to be leading it or you. So I’m not going to mention that now until I clear that up. Nuon is a strategy only client as of now. How can Blake Mall do just calls with them, bi-weekly calls and discuss things about social and how to improve it and stuff like that. So nothing to do there. Every other week we do, every other Friday we send them these, like three, we send them like three templates of like things that they could use to create content on for X. And so like, I find these three, that’s gonna be for Friday, I’m gonna send this and I sent it, so no need to worry about it. Okay, cool. It’s just, it’s so crazy with these clients. There’s these little specific things, and I have it in my head, but it would be impossible to like write it all down, you know? Yeah, it sounds wild. Yeah. But that’s the only thing for Nuon. There’s literally nothing else. Okay, cool. Pierce is our newest client. He is our, we’re doing content on X for him. He is heavily prioritizing proactive engagements. And so I’m working with Venus on doing this. There are some clients that we send the engagements to first for review, especially when they’re earlier clients, to see if we’re nailing the voice, nailing what they would actually say before actually going ahead and posting it on their accounts. Some clients are more specific than others, like Maurice from Doctors, like he handed the keys to us pretty quickly, and now we’re just doing it. We’re not even checking with him. He’s still one of our newer clients. Whereas, Will, where I’ve been doing product engagements for him on LinkedIn and X, he for a while now, and it took a while to nail his voice, but he still wants us to check in with him every single time. Blake Stewart: Okay. Ben Ornstein: So yeah. Um There’s pierce we’re doing x content for him it’s going to be mostly short form jacobs as writer Project omega is also a strange one. Um, they didn’t want to so project omega. I think there’s another mantis portco um We’re doing content for their founder staff Uh as well as the name of staff as well as their company account but they don’t want to be in Slack. So we’re in like a text group chat with them. It’s literally nuts. It’s so dumb. This is the only client we do this for. So maybe HALC will add you to the group. These guys have made no sense to me, but we’re like starting to kind of sort of make progress with them. We are doing proactive engagements for staff. Venus is doing it independently. So no need to worry about that. Cool. Dom is the guy I talked about before who like technically I’m the one creating content for him through Casper, but he’s not explicitly aware of Casper at all. Casper is not in the channel. It’s shown as me creating the social content. Cool. And then he’s a newsletter client. But we’re already scheduled for his newsletter for I think next Wednesday. So that’s all. And then Will is, he’s actually Emil’s co-founder. And we’re doing LinkedIn content for him and cross posting it to X and then doing LinkedIn and X engagements for him. There’s a few clients we are sending proactive engagements to before posting. I actually wrote those ones down here last night. Blake Stewart: And so what does that really mean, proactive engagement? Like commenting, are we? Ben Ornstein: Yes. Yeah. Commenting on other people’s posts. UNKNOWN_SPEAKER: Right. Ben Ornstein: Got it. Yeah. So yeah, I was writing all of these down before. Clients that we check with prior to posting, I kind of set what these look like, what these messages look like, like just the URL with options. And if there are more than one option that you wanna give, like you can just do it like that. Pierce, the way he likes to do it is right now, which actually is not a bad strategy. He wants it sent in the whole group channel. So Jacob can learn, our writer can learn and maybe even turn like Pierce’s comment reactions into actual posts. Like if he has like an interesting thought One of my proposed I post ideas, which it’s actually a good strategy I like it so Michelle is one of the Draper people I didn’t write the details yet for this one, but basically, like Scott likes engagements to be centered. I’ll check in with her to see if she wants us to do this independently. My guess is she doesn’t yet. Same with Will. He likes individual messages so he can comment on all of them individually rather than all of them at once. So each one of these are a separate message in a thread. We’re not a thread there. Okay. Blake Stewart: Was that kind of like pierces with pierces? Ben Ornstein: Yeah, same, same. Yep. Again, I don’t know what you’re going to be doing versus how so like, I don’t know how much of this is. I don’t know. UNKNOWN_SPEAKER: Okay. Ben Ornstein: The ones of Venus is totally handling where we’re good is all of these. UNKNOWN_SPEAKER: Wow. Ben Ornstein: Which is which is great. Yeah, the process The way I was explaining what this process used to look like, like a year ago when I was running it, before Andrew Chang was around, and dear God, it was fully manual. Fully manual, all me, my entire day was spent doing all of this. Which is insane to see where we’ve come, how far we’ve come, which is awesome. These are people that Venus had access to their accounts, but lost them. Which sucks because it’s like, it’s something we’ve tried to log in with like a VPN. So she has access to their accounts, but she’s gotten logged out. So I don’t really know what to do about that. So basically I’ve been logging into their accounts and just doing the daily engagements that Venus selects for them. UNKNOWN_SPEAKER: Okay. Ben Ornstein: I’ve told you so much, my own head is spinning. I cannot even imagine how you’re feeling. Blake Stewart: I think that was very helpful. High level, understood. I’ve got some good notes. I guess, yeah, into the weeds of it. UNKNOWN_SPEAKER: Yeah. Blake Stewart: Yeah, you just mentioned that you were getting into their account and doing some commenting and engagement. Is that something I need to do next week? Or does that process look like, Ben Ornstein: Yeah, I don’t, again, I don’t know what, probably what we’ll end up doing is just sending for Jeffrey, maybe we just won’t do the engagements next week. Because I’m the only one with access to his account right now. And we’ll just say like, hey, Ben’s out. So we did he won’t I don’t think I’ll give a shit. Yeah. Yeah, he’s really chill. So my guess is we probably won’t end up doing anything for that. The biggest thing is the one-off tasks that just come up and just happen. Jacob tagged me in Project Omega, one of their posts today. Or like Joanna, who’s the marketing person or somehow involved with Project Omega, she asked for an image, it disappeared. I looked at the entire history, there was never an image here. You can look at the entire, version history and there was never an image here at all. So don’t really know what she’s referring to. So I was using Claude design. I created this whole, have you, have you used Claude design at all? Blake Stewart: Not design, no. Ben Ornstein: It’s crazy. You can create a whole design system. This isn’t working because I can’t see the post. And so I just gave it like after I created this whole you create this whole like design system and then It uses that with whatever context you give it to create a design in their, you know, design language and system. It’s been really good, but also really awful. It’s still new for cloud so it’s been very buggy. I don’t know if you’re going to need to use this at all, but we’ll give you access to our cloud. I’ll just check with how to make sure that’s cool. In case you need to log in here and create images. But I was trying to create the one for this because there wasn’t one. Um, I’m hoping you don’t have to deal with one of these Draper things next week, because it’s, I just don’t think we’re gonna be able to do it. Blake Stewart: What does it look like, so they just put in a request for. Ben Ornstein: So, we just, um, basically, what happens. We got this yesterday from Maxine, who he doesn’t usually send messages very often. He’s pretty, his communication is great. But he said, hey, like this is one of our portfolio companies. And actually in the post, it said that, okay, maybe they invested before Series B. Anyway, Maxine put this post in and he’s like, oh yes, that’s our company too, should be covered across accounts. What that means is we need a post for drafted for Tim Draper’s accounts, Maxime, James, and Michelle. These are all the Draper people that we create content for. Basically what I did for Jacob was I created a, I went to the backlog, and I created a new page. And I said, cowboy announcement or whatever. And then I tagged him in it. Let me see if I can find the actual ones you can so I can stop talking feel feel Here it is. Basically, I created that new thing in backlog. I tagged, I created, I said, Cowboy Space Corp or whatever. And then I said, like, the context, which is, was just like the ex-post that Maxime gave me. This is so Jacob can just then create the content for the post. Again, there’s like 20 different, like, things just within Draper that I could tell you that we do and, like, how these things are functioning, which is, which makes it so difficult to explain things quickly. Plus, you’re not familiar with these processes, so it’s hard. Blake Stewart: So the clients have access to those boards, right? Ben Ornstein: Yes, exactly. So each client in these boards, they have access. Because this is the main place that they are reviewing the content. UNKNOWN_SPEAKER: OK. Blake Stewart: OK. Ben Ornstein: Yeah. Ben Ornstein: So yeah, and then for for Ben, Blake is actually doing the like the writing. Um, but but Ben Gusburg from Cape is aware of Casper doing like the first draft. Um, so I have another post I can schedule it. So this is the video. I told Tatum that anything related to video like if we could have like a little video emoji icon, so we can separate Okay. Blake when he does his little batches of content he likes putting a different emoji for each batch. So that’s why there’s different random emojis. So yes, the clients are reviewing in here, our main communication is in slack though. So, yes. God, I don’t even know where to go from here. There’s still so much. Any questions from any of the million things I told you? Blake Stewart: No, I think it’s making sense. It’s definitely, yeah, it’s different for each one. Ben Ornstein: That’s the biggest issue. That like there’s no standard process. What I would say is for the week that I’m gone, you could probably lean on the writers and be like, hey, how can I support you? Ben’s out for this week, I’m stepping in. Like, I don’t know if how it’s gonna be doing, I think how it’s probably gonna handle the weekly reporting because that would be insane for you to just take on out of nowhere. Or we just won’t do it for a week, I don’t know. But yes. That’s what I would say. I would say I would lean on the writers and Venus and Rena who are like familiar with the processes they’re supposed to own. Asking the client wouldn’t be ideal. I would be like leaning on the writers and HALC for things that, but it’s just like being a person that’s just kind of there for them. Would be like probably the more thing just to have, so we have coverage there. Blake Stewart: Yeah. Okay. Um, okay. Yeah. So do I need to be proactive about anything? Like I’m basically just waiting for them to. Ben Ornstein: Yeah. Most of the time our job is, is like routing things, being proactive about like asking them to review content. I don’t think you need to worry about that. It’s, it’s one week. Blake Stewart: Um, yeah, I could do that later. Ben Ornstein: Yeah. When you, when you like, take on this stuff. Blake Stewart: Yeah, full time. Once I get a handle of it. Ben Ornstein: Exactly, exactly. There’s a lot. There’s a lot. Blake Stewart: It’s gonna be fine being pretty reactionary next week. Ben Ornstein: I think so. I think it’s just so we have like someone to have eyes on the clients. Okay. Because the writers are normally supposed to be just writing the content, but some of them are like, more in the weeds with with helping with ops and stuff than So I think it’s just like, so Hauk doesn’t have to keep a very close eye for the week. Blake Stewart: And so I guess turnaround time with like client puts in a request, I route that to the writer. What should I expect? Do I need them to have something written by the end of the day? Is it kind of like a day, like 24 hours? Ben Ornstein: You’re talking for the Draper stuff? Yeah. The Draper stuff that they’ve been doing, like it was literally two for just today. Oh shit. I got to text my fiancee real quick. She has a massive interview at one o’clock. UNKNOWN_SPEAKER: Oh, wow. Ben Ornstein: The registrar position at her college. UNKNOWN_SPEAKER: That’s really cool. Ben Ornstein: Yeah, this is a big position. If she got it or like, she’s in a crazy position. Scenario where her boss is like seven years old and she’s about to retire. And so the registrar of her college, like she’s been working for under her for like three years. And so now like she is the, she’d be a very young registrar. Like it’d be a big position for her. Blake Stewart: That’s awesome. Blake Stewart: What a week for you guys. Ben Ornstein: This week is nuts. Yeah. So she’s got, she’s got the registrar interview out of nowhere. Then we are finalizing everything. Are you married already? UNKNOWN_SPEAKER: I am, yeah. Ben Ornstein: That’s cool. Blake Stewart: Yeah, it’s great, man. Ben Ornstein: Yeah, good life? Blake Stewart: Yeah, it is. Ben Ornstein: Nice. God, again, like I could go into like 15 minutes worth for each client. I just don’t think that’s worth it. Or necessary. I feel like how maybe we’ll want to handle this is I’ll tell Hauk that like we hopped on a call. I gave him and I gave you an overview of things. I didn’t want to overwhelm you. So I didn’t give you like, I mean, I definitely overwhelmed you regardless because this is all brand new. And so like, I don’t necessarily know how we want to handle everything for next week. Blake Stewart: right yeah I’m not too sure of his vision like this is a good time to start like passing him off completely like if he’s gonna introduce me or if like yeah I don’t know how much he wants to take off your plate yeah I don’t know if I don’t know. Ben Ornstein: I don’t know if we’re going to be adding you this week. Ideally, we do, actually. Just so you can see the channels and see me interacting with them. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: So maybe I’ll tell HALC right now that when we hop off that we chatted, I gave them the overview, started giving some specifics about things, but I didn’t know how it worked that that was. So maybe I have him introduce you and we go from there and just like you kind of just watch and see how things happen and then message me with questions when you see them. Blake Stewart: Yeah, I think that would be helpful. I could act like I’m handling it. Blake Stewart: Yeah, way. Ben Ornstein: Yeah, that would probably be A couple of days, yeah. A couple of days, because Tuesday, Wednesday, Thursday. And then, yeah, Friday. Yeah, there’s no process that you have to run unless Hauk somehow has you do reporting. I don’t imagine that happening. He’s not even familiar with the process. So I don’t know how the hell we’re going to handle reporting. But that’s OK. Yeah, I think that’s probably the best next step, just get you added to these channels, have Hauk introduce you. He’ll probably say something like, hey, Blake’s gonna be like the main ops guy. Ben will still be around, of course. He usually does something like that. So, yeah. And then we’ll go from there. And then you can message me with questions about anything that comes up. I’ll try to tell you and give you details about things while I’m still like finalizing everything else. I’ll do my best. I’ll do my best is all I can say. Okay, yeah. Blake Stewart: Okay, cool. I think that makes sense. I’ll try and follow along. I might huddle with you and see what you’re doing for the process. Ben Ornstein: Yeah, for sure. If there’s something that comes up where it’s like, hey, I just want to show you this while I’m doing it. Cool. Maybe that’s best. Yeah, right now I’m creating just an image. These things aren’t loading. Why aren’t they? Bro, I don’t understand. It’s so good when it works, Cloud Design, but I’ve had so many issues with it as well. Bro, it’s not showing up. I talk with LLMs like they’re my friend. I also yell at them when they don’t do things right. But yeah, I’ll stop from there. Typeful is where we schedule things. I don’t know how worth it is to show you. I’ll show you one because we’re here. There was one that we needed to schedule. Where was it? It was Ben. No, not a good example because he’s native. We schedule natively for him. Let’s see if there’s any other ones. Now that I can schedule. We’re usually on top of this, so most of them are already pre-scheduled. I think we’re actually looking pretty good. Oh. I already scheduled these, I just didn’t mark them. Here, so this morning, the Cowboy Space Corp won. She approved this content. Michelle did. So I went to her little hub down here. And Michelle wanted all the Draper people posts to be scheduled 9am Pacific. I don’t know why, except for today because we’re doing the two announcements. So as you can see, what I did was I started by creating a draft in here. And that’s always the best way to do it because if you schedule it from the calendar, it will post at the time that like it’s scheduled. So if you’re messing around, like definitely want to make a draft. Blake Stewart: Is this Do you have it for both LinkedIn and Twitter? Blake Stewart: Yep, exactly. Ben Ornstein: So right here, you can toggle between LinkedIn and X. And when you create the content for one, it auto post to both. So if you want them to look different, I’ll show you how to do that. And in this case, I actually did want them to look different because I wanted to tag the accounts. Basically, it was like this, I copied the text, you just got to make sure the formatting is the same. For example, when I do bullet points, it’s usually like a paragraph, the three bullets, it does like there is a gap between the three, but then it automatically puts the next paragraph under the bullets like right there with no break. So I got some one example that basically just try to match the formatting. And if you’re not sure, like talk to the client, or sorry, the writer, the writer, right. I’m giving too much detail on purpose. Blake Stewart: Yes, good. That’s good. Ben Ornstein: So copied the text over, we agreed to use this one image. Here, I’ll find it. It was this one. So it was some Typefully does this too, where it just won’t accept an image. I don’t understand why this happens sometimes. What I found is when I click around on the post, it’s a weird bug. When I click around on the post, the image loads in sometimes. Super dumb. Typefully is actually a great tool, though. I’ve really enjoyed using it. It’s very user-friendly. So then it was just like, Schedule the post and it does it by 24 hours. I think it’s because it’s a european company they do so Okay. Yeah, uh, and you can schedule it for x or linkedin or both um and if you want to Change if you want to select one up here be like There’s a bunch of options and bunch of like different ways that you could schedule and reset and do like per one post only Okay, and if you want to make x and linkedin different so right it defaults to syncing with You see that yeah, yeah defaults to syncing with linkedin so you can do it and then like whatever changes you make here Cool. Yeah. Okay. Blake Stewart: Yeah, the most part does she want them the same? Ben Ornstein: Yeah, she’s got this specific thing where she wants to tag the accounts on x and linkedin which not all client, like she made that very clear. Like we usually say don’t tag accounts on X because it’s not clean. Like it doesn’t, like for LinkedIn, if you tag an account, it shows the full name of the company. But for like, for Draper, it’s Draper, so like Draper LinkedIn, on X it’s Draper VC, like that shows up in the text. So it’s not as ideal, but she wants, she does want all companies and people to be tagged basically. So that’s like one of the many little specifics that like, some of the clients have. I’m trying to think of anything else as of right now. Hey, I can see the image. That’s good. So Joanna from Project Omega, she said, I don’t want AI generated posts. And so she gave me a design system that their design And I’m still AI-ing it, but she doesn’t know that. But Claw Design’s graphics are pretty damn good. This was something she gave me. This wasn’t an AI. This was a graphic template she gave me. Blake Stewart: Oh, OK. Ben Ornstein: So building these design systems, if you need a good design thing for something, it’s legitimately really good. So I’ll probably end up using one of these. For the one post. Let’s see. Here are eight things I believe that most people won’t say. Nuclear waste is the most valuable energy asset. Waste. Eight things most Is this good? I don’t know. Nuclear waste is the most valuable energy asset. Yeah, I don’t think this really makes sense. So I’m gonna have to clean this up. But this is an example of like, it is generating something. Ben from Cape likes images with every single post. And so Blake Emall, has come up, has finalized like a good way of doing it in ChachuPT’s new image model. Their image model is actually really good, their new one. It’s been very impressive. So he will probably handle those. I’m going to let him know I’m going to be out because he’s got it kind of nailed down. And so for Ben, we are scheduled as of now through Friday, which is good. So if I can get even farther ahead, so you don’t even have to worry about Ben, that’d be nice. Because he’s pretty specific with things. Let me think, what else? Yeah, I mean, I think that’s good for now. Otherwise, we’re just going to keep going deeper and deeper into things. And I don’t know how hard that is. Blake Stewart: Okay, yeah. Yeah, I think the best step is throwing me in some channels so I could see their specific… Ben Ornstein: How things happen, how people interact, maybe how we’ll throw you in the Project Omega text group chat. So dumb. But I’ll tell them we chat Yeah, we’ll go from there. Blake Stewart: Cool, man. UNKNOWN_SPEAKER: All right. Blake Stewart: Yeah, I’m excited. I know you’re doing a lot, so I’m happy to help you because, yeah. Ben Ornstein: Yeah, thank you. It really does help because this is, with all the agent building that I’m still not good at, but somewhat getting better. Yeah, I do not have time. Okay, cool. I will, I’ll message out now and then maybe I’ll add you to the channels pretty soon. Blake Stewart: Sounds good. All right. Ben Ornstein: Chat soon, man. UNKNOWN_SPEAKER: See ya.