- Platform: meet
- Source: Read.ai 01KNW8FFXNEYZJMCXVHPSE1E0W (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
Michael Houck: Yo-yo Hey, what’s up guys? Michael Houck: Hey guys looks like max is is here in the waiting room, so I’m going to let him in. Anything we should quickly talk about before I let him in? UNKNOWN_SPEAKER: One question for me. Is this like a first intro? Michael Houck: So Maxime is a partner at Draper Associates, which is a venture firm we’ve done content for for over a year. We’re expanding to also do his account, but he and I know each other. UNKNOWN_SPEAKER: Got it. OK, cool. Michael Houck: One other thing I’m gonna I’m gonna leave it like 230 Sounds good. Michael Houck: Yeah, we’ll do we’ll do intros ahead of time so you guys can And that’s that’s really been the main thing. I just wanted to get to know you because you’ll be a guy on his console We’ll do the op stuff first so that you can just leave after that basically. UNKNOWN_SPEAKER: Okay, that sounds good. Michael Houck: Okay Maxime how you doing, man? You’re muted for some reason. Maxime Bucaille: Hey, guys. Hey. There we go. Michael Houck: So, hey, man. Thanks for hopping on. We’re pumped for this. UNKNOWN_SPEAKER: So, you took over my LinkedIn and my Twitter already? Michael Houck: No, not yet. Not yet. I mean, Ben, I think, Ben, do you have access to the account already? I did. UNKNOWN_SPEAKER: Maxime gave me access. Thank you for that. I really appreciate it. Michael Houck: I watch porn on Twitter, so I hope Well, I mean, it depends what kind, it depends what kind, that’s all. Michael Houck: No, man, you know, we’ll, we’ll, we’ll trim that following for you. Make sure to curate the feed. But yeah, no, we’re about to kick this off. So you can meet David, and then Ben will give a quick intro on his side. Basically, this call is meant to Just go a little bit deeper on some of the high-level stuff You and I have talked about about direction for the account what we want to talk about etc And for you just to get a sense of you know who you’re gonna be working with right so Ben handles the operational side David handles the the content side and then everything’s reviewed by Blake and myself as well. So I’ll pass it to them and if you guys want to do quick intros and then Ben since you need to hop at 230 you can Let’s talk about the upside first and then the rest of the time we can spend on the content side. David: I need to up at 2.30 also, is that okay? Michael Houck: No, that’s fine. 2.30 okay. We’ll just jump into it then. So yeah, David, do you want to do intro first and then Ben, you can do yours. David: Yeah, sure. Maxime, nice to meet you. My name is David. I’m going to be doing writing strategy for your account. Honestly, not much to say other than I’ve spent a lot of time in crypto and finance space for the last years, specifically writing and content and social media. And I’m looking forward to just kind of getting to know you first on the call. Sounds like you’re, you’re already good. What’s the word good banter? Yeah, looking forward to building out the content system and getting into a groove where we can consistently pump out some good stuff. Ben Ornstein: Amazing. Good to meet you. Ben Ornstein: And yep, I’m Ben have access to your accounts already, which is great. I’m how Chief of Staff, I kind of, I’ll cover, as Hauk said, everything apps related. I’ll be posting the content for you. I guess we can jump right into the fact that there’s one other offering that we do what we call proactive and reactive engagements. So proactive is engaging with other relevant accounts in your niche on behalf of you, like we would handle this for you. And then reactive engagements would be like responding to the posts that we create for Is that of interest? Just off the bat, you don’t have to decide now. UNKNOWN_SPEAKER: Honestly, all the sales, you have to do it with Michael. Whatever Michael paid for is what I’m getting, I think. Michael Houck: No, no. Just to be clear, it’s included. It’s just whether you want us to do it or not. Some folks want us to make sure we nail the voice before we go comment on other people’s posts with your account. Other people are like, let’s just turn it on and get my posts out there, basically. UNKNOWN_SPEAKER: I think we can try it. We can try at the beginning. Then we can start if I don’t like it and retune it. Ben Ornstein: OK, cool. All right. I’ll default start with that, and then we’ll go from there. But yeah, excited to meet you. Pumped to get going here. I’ll be like the main point of contact on anything other than actually creating the content. That will, of course, be David. And David and I will work very closely to make sure everything runs smoothly. UNKNOWN_SPEAKER: Sick. Ben Ornstein: Cool. Ben. A quick rundown on how the actual, like, weekly process works, and then we can pass it back to the content side for the rest of the time. Ben Ornstein: Yeah, yeah, yeah, for sure. So basically what will happen is on, like, every Monday, David will send you some questions, pointed relevant questions for use uniquely to provide kind of perspective on. And that’s, like, what David will use to then create your actual content. We have an internal review process where we make sure where the content is as good as it can possibly be, even though David is, of course, going to crush it. And then it’ll get passed to you, and then we have an automation where you’ll get pinged when there’s content ready for your review. That’ll all happen within Notion. UNKNOWN_SPEAKER: Cool. Michael Houck: Anything, Maxime, on your side that we should keep in mind in terms of just how you like to work, process-wise, et cetera? UNKNOWN_SPEAKER: I’m very poor with processes, so. On the Mondays. But so essentially every Monday I need to be on it and be able, the only thing I need to do on my end is being able to share my voice every Monday. Michael Houck: Yeah, basically that’s it. We want you to just pick up your phone and record a rambly voice note. That’s all we need. UNKNOWN_SPEAKER: Okay. Okay. And then we have to approve stuff or posts or things or they just, It’s just kind of automatic. Michael Houck: It’s sort of up to you. Like, we’re happy to take carte blanche and just take it off your plate, but usually what we see is that within the first few batches, it’s better if we get some back and forth with whoever we’re working with. So you’ll see in Slack, a notification will pop up when a post is like ready for your review. And if you want to go in and leave feedback, comments, edits, et cetera, it’ll definitely help us nail the voice you want quicker. But the expectation is that you won’t need that on an indefinite basis. David: Sounds good. All right. Cool. UNKNOWN_SPEAKER: OK. David, then, do you want to take it away from here? David: Yeah. One thing I was going to note on the process side, even for me, I think the first few weeks will be more important to have some structure. As we get to know each other, we start to formulate ideas. But then if it ends up becoming more casual because we’re just in a groove with things, then that totally works as well. I’m looking through your profile now, like your Twitter, your existing Twitter profile, and I’m happy with it because you’ve done the hardest part, which is like getting the snowball rolling. Most people, like the struggle on Twitter is like zero to a thousand followers and then getting, you know, that first few hundred views per post. But looking at your profile already, it’s in a good spot. Like you have a good amount of followers where it’s respectable. And then like even your posts that you’ve been making are getting views in the thousands, some of them slightly less, but this is like already in a really good place. UNKNOWN_SPEAKER: So I think like mainly like the thing is I mainly retweet or like quote retweet stuff. It’s like it’s not so effective content I feel like, David: That kind of stuff is actually valuable. Like quote retweets right now on Twitter are just doing really, really well. They reach more people for some reason. They just have a better a chance to go viral. So that’s something that if you see content and you scroll on your own Twitter account and you want to retweet stuff in the moment, feel free to keep doing it, because it obviously is working. It’s getting good reach and stuff, so I wouldn’t back down from it. The amount of retweets you do is not bad, by any means. I’ve seen accounts that are like, all they do is retweet stuff. There’s nothing wrong with it, but my rule of thumb is if you’re going to retweet something, make sure it’s like sandwiched by both of your tweets. Cause people will click off your profile if they scroll and see like four or five retweets in a row. Cause then they don’t even see your, your content. They’ll already get bored. Like people’s attention spans are goldfish. Um, so that’s one thing. Um, the biggest thing already is that like, I think just by putting out more content, again, because your account’s already in a good spot, just by putting out more content and like getting into a rhythm, we should see some solid results. Like you have your last post was a while ago, right? Like I’m looking on it here or a few days ago, but other than that, it was like the end of March, right? It hasn’t been very active, but the times you’ve been active, the numbers are good, which is very, very promising. So I guess the only thing I want to talk about is if you can just give me a rundown on your thoughts, where you want to take the account, what you do on a day-to-day, your style and content, how you want to sound basically on the timeline. Do you want something that’s super bundled up and professional? Are you open to leaning into some humor, maybe even some memes? It all depends on what you’re looking for. Maxime Bucaille: In general, what I’ve been doing is mainly reposting about our companies and the news. When they have a big announcement, I try to put them in good light. Or there’s major crypto events happening. The other day, Square announced that you can spend Bitcoin to buy a thing anywhere. I retweeted it. Or yesterday, this guy found a way to do quantum resistance Bitcoin transactions, so I retweeted it. So that’s pretty much the only two things I’ve been doing. And I rarely give my personal thoughts on anything. It’s just more, you know, that’s what’s happening. Congrats. Oh, good to see a Draper company doing this. Oh, yeah. Amazing. Congrats, man, on doing that. David: I would say as like a rule of thumb as well, if it’s supporting, you know, like a Draper company, for example, a retweet solid, because it’s just like showing your support. It’s pretty clear. I think even the fact that your account set up where, you know, you have in your bio that you’re at Draper and everything. And then if they see, if people see retweets from your account on companies that are Draper companies, it makes perfect sense. One example, like the quantum save Bitcoin one, like the most recent retweet, that’s where it’s that’s not a is that someone from a draper? No company. It’s just like a thing something you found interesting. Yeah, those kinds of ones like so those kinds of posts are actually more worth quote, retweeting it. And like adding your thoughts or context on it, or just not retweeting at all. Maxime Bucaille: Like, for example, so this one was like, this was a pretty big UC had a lot of views, right? It was a pretty big thing that happened yesterday. UNKNOWN_SPEAKER: Yeah. Maxime Bucaille: Basically, if on a daily basis or three, four times a week, there is this kind of level of significant thing that happened. And I can quote retweet and give my thoughts and smart thoughts in a professional way, but also still like I’m a laid back dude saying what I say, saying what I think. I think that would be super good. So I want to be a bit more like reactive to content and giving my thoughts more often on it. About the general news. And then I want to be able to have, like, when I have a company that has an announcement, instead of writing just like, oh, congrats on raising this money, or congrats on doing this, like, I send the account of Nick Carter, what he does really well, is he builds narratives. So you say, oh, I believe X, Y, and Y, Z, blah, blah, that’s where the world is going. And that’s why I’m backing this company. That’s the early vision I had in backing this company. And kind of creating narratives around like the companies that he backs, which is both beneficial for his account and for the companies. So being able to bring a bit of more meat to the things. And then I feel like I never, I could tweet a bit more like even like, views during the day. I was looking at this guy from Andreessen also. The tweet doesn’t give demonstration, but it just does stuff like this. I could say a bit more general stuff around Bitcoin or stuff around crypto or in AI, not just smaller tweets. I just posted one. Just have one of those like this a day or two a week. Not the smartest in the world, but just giving your views on something could be good. David: Yeah, these kind of posts are always solid. These kind of posts, I don’t want to call them directly filler posts, because they’re still valuable. But these are the ones where we’re basically, they’re not super revolutionary or something crazy. Big brain post or anything like that But like doing a few of these every week just ups your reps and your reps is like how many posts you’re putting out and the more Posts are putting out the more active your account is it just like slowly builds the snowball Which is good on the quote retweet stuff. What one thing I’ll also say which is like pretty important Is you already mentioned it and it tells me that you kind of already understand it but Those like posts like the most recent retweet you have of this virus or a quantum Bitcoin one, the quicker you notice it starting to go viral, if you get your quote retweeted earlier, there’s a better chance your quote retweet outperforms. UNKNOWN_SPEAKER: So I’m going to do that or you’re going to do that? David: Well, it depends on the situation, right? So I think if it’s something where you’re scrolling and you see a post already and you already have the thought and it takes 30 seconds to just write out and spit it out, I would encourage you to do it because sometimes speed matters. If it’s like a general trending topic for that week, then just pay, you can like, we can keep the chat very casual and Slack and you can ping the tweet links and be like, Hey, this is a good tweet. I find this interesting. Or, Hey, we should talk about this. And then, you know, it’s, it’s just sometimes it’s hard because what I see online will be different from what you see and what everyone else sees. So you’ll, you might spot it, something trending and I won’t see it yet and vice versa. Right. So it’s just the more aware we can be together, then we can act on it. Maxime Bucaille: I want to change my pictures and my cover picture. My cover picture especially also. Because my cover picture is a very… I worked in the Ethereum space since 2017. It’s very Ethereum. And I feel like my profile is a bit more Bitcoin. So I need to find something different. Cool. David: I would agree with you. The cover picture just looks a bit off and doesn’t look like it matches your to be honest. But the profile picture’s fine if you wanted to keep it. I think it’s… Maxime Bucaille: I look good? Good smile? UNKNOWN_SPEAKER: Yeah, yeah. Handsome. Maxime Bucaille: Keto’s a go? David: Other than that, that’s kind of what I wanted to mention is that I just want to better understand what the game is that we want to play with it. Because there’s two ways to go. It’s either just the higher frequency or the lower frequency, but then longer form stuff. Okay, good to know. Yeah, the biggest… UNKNOWN_SPEAKER: I think being reactive and giving thoughts on topics and a slightly higher frequency I think is more… Is better. Because I don’t know, I saw the other thing that seems to be working really well, but honestly like I don’t want to spend time working on that, is the articles. David: Yeah, articles are doing very well right like I think they’re they’re trying like twitter as a platform is trying to get more people to write longer form and spend more time on the platform so they’re they’re trying to push the article stuff um they do well what I would say from what i’ve noticed is like unless your article is like super valuable or super like unique in the perspective or the experience or what you’re like explaining um it’s not worth writing one a lot of people will just regurgitate very basic articles like here’s why I think this is so cool or here’s what if you’re just telling people things it’s not a good article like the best articles or if you can tell people either a story that’s something that happened to you and experience a big idea or like some something you can prove not just like a thought but I think what we should try to get is like I’m I’m someone that has opinionated views on the market and is deeply in it and follows it closely. UNKNOWN_SPEAKER: That explains why I’m backing this company. And then one thing that I don’t do at all, but I feel like it would be nice, and that probably takes a year or two, but that it transpires what kind of investors I am, both in how I choose my investments, how I treat my entrepreneurs, what I look at when I invest. You know, then people can say, oh, Maxime is the guy. David: Yeah, that’s your proof, right? It’s like the perfect example is like, if you were to write a post that says, here’s 10 ways to make money versus here’s how I made $10,000. You talk about similar things, but how I did it is the one that will always go more viral. Just telling people stuff that they can Google or chat GPT won't actually capture attention. But for you, for example, if you can say, instead of saying, I like Bitcoin or something you can explain how early you got in almost like as like a subtle flex or like or how long you've been investing or some of your best theses and how they've played out because you can prove I did this like not only do I understand this and I know where it's heading I've already have the track record behind me to like prove that I know what I'm doing that's that's just like the best way to think about content in general and yeah if I you don't have a story that I could go viral, but I don't know if I should do it. Maxime Bucaille: I got very little in crypto. I made a lot of money and I had a kid in November and I lost my mind and I lost $25 million in a month. Michael Houck: Yeah, those are stories. That’s absolutely a story we should talk about. Maxime Bucaille: And I only had 26, so I lost 25 out of the 26 in one month, so it’s a very sad story. UNKNOWN_SPEAKER: I mean, is there another side to this? Is there a follow-up where you make the 25 million back? Maxime Bucaille: No. Right now, there’s not. Right now, there’s my wife killing me every day. UNKNOWN_SPEAKER: It’s fine. We’ll write the next half of the story as it happens. Maxime Bucaille: No, but so I think like my account, I try to stay like fairly professional as a VC, but I also have like a degenerate gambling crypto, more DGN side that I don’t really push, but I can have some like anon accounts that I have to follow this kind of stuff and things. But I think here we follow, we focus on making Maxime a great investor. He’s this French guy investing in crypto. I would like to talk a bit about non-crypto stuff sometimes. It doesn’t need to be so reactive about the market. I sent you an account about this guy. He’s a friend of mine actually. He was in crypto. He tweets a lot about what’s happening in AI every day. I find it like, when you look at it, you’re like, damn, this guy knows what he’s talking about. Well, it’s a good person to follow. So I don’t know if there’s like more once a week or like twice a week or like, oh, this is the state of that. All the crazy stuff that happened that can work well, but like show that I have like further knowledge in other markets also could be good. Michael Houck: Yeah, when it comes to that stuff, it’s just about sharing what you know, so that we know we’re not going to write stuff and make you out to be someone that you’re not. So as long as you share more, the more you share with us, the better it is and easier it is for us to put out content. Maxime Bucaille: OK, so how do we start? Michael Houck: Well, we’re already starting, right? I mean, the way we actually start is David will go back and he’ll draft up some questions to send your way. We’ll throw those in Slack. Since it’s Friday, you probably get those on Monday. And then just reply with voice notes to those or a single voice note, however you want to do it. And we’ll have the first post for you next week. Maxime Bucaille: And LinkedIn, should we try Yeah, I mean, look, we can. Michael Houck: You let us know how much you want to do, right? I think we have bandwidth to take on whatever you want to send our way. So if that’s, you know, weekly stuff on LinkedIn, thought leadership, etc. If that’s, you know, daily Degen posts on X, whatever it is, we’re game for What do you think I should do about LinkedIn? Well, what do you use LinkedIn for today? Nothing? Maxime Bucaille: I pretty much don’t use it. Michael Houck: Yeah. I mean, there are founders on LinkedIn. I mean, definitely in crypto, I’d say it’s less relevant. It can be good for building relationships with other investors. That’s what James wants us to do for his account, for example, is specifically build relationships other investors on LinkedIn. Maxime Bucaille: Do you have a relationship with other investors or like, let’s say I want to start a fund one day, it’s good to have LPs that kind of know you, follow you and stuff like that? UNKNOWN_SPEAKER: Yeah, 100%. Maxime Bucaille: They’re not going to be a driver forever. So maybe you could notice. UNKNOWN_SPEAKER: All those, I mean, you can do it just off of X too, like people do it. But I would say that there are a lot of those institutional folks to spend more time on LinkedIn than in crypto Twitter, you know? So if that’s of interest, we can definitely include that. Maxime Bucaille: Yeah, maybe we should do a couple of general stuff. I would like to maybe have some content that’s more like Europe versus the US. What’s unique to me is there’s not that many French people that work like let’s say Draper is a top 30 fund in the U.S. Or wherever you want to put it. There’s not that many people that are French that work in those places and I feel like there’s a lot of French hate and content that kind of goes pretty viral, especially around there. So I don’t know, maybe there’s a way like to have some content that’s like how they do it in Europe Because what I’d like to do one day is potentially do a fund where I get invested early in founders in France, move them to the US, have LPs from the big French family offices to back investing in French founders abroad and things. So if I can start having a voice in that niche, that would be great. Michael Houck: It would be good to tell your story then and talk about your story about, hey, why are you in San Francisco? Why have you come to the U.S. To be part of a U.S. Fund? Talk about your perspective and why you’d want to bring founders over. We’ll just want to go deep on your story there basically. I think with your goals, I think it would be valuable to do it. Is that something you can take with you when you go to do that at whatever point in time that is? Maxime Bucaille: voice notes on Mondays. Michael Houck: Sorry, what was that? David: To put all these things in place, it’s all about sending you the voice notes on Mondays on what I want to be done for the week. UNKNOWN_SPEAKER: Yeah, basically, you’ll see questions from us on Mondays and then if you get to the voice notes Monday, great. If you don’t get to them until Tuesday, no problem. We’ll get you, I mean, as long as we get them by like Wednesday end of day, then you’ll get drafts from us with them included by the end of the week. David: Sounds good. David, what’s your personal KPI for my account? Where are you going to get me? How many followers are you getting me? David: The first thing I want to do, to be very honest, is engagement. I just want to see the engagement tick up. The follower count in general on Twitter is tricky, but we can grow it with a combination of high-value posts as well as engagement, like Ben was saying. If we start engaging with other people, you look more real, you look more follow, followable, approachable. Um, my goal is like to ideally double everything. Michael Houck: Yeah. I mean, we’ll, we’ll also match, we’ll have a better sense of that also after we were in there for a few weeks and we see how the existing audience is engaged, how they’re reacting to the new content we’re putting out. Um, one thing I would recommend is right now your ratio of people you’re following to people who are following you is like two to one, basically, that is going to penalize any posts that you make. Uh, for whatever reason, that’s a thing on X with the algorithm where they basically treat you as a, just to be very crude about it, they treat you as a less interesting person than you are when that ratio is. UNKNOWN_SPEAKER: Yeah. Michael Houck: And we can, we can help with that, but obviously it’s your feed. So it’s super tedious. Maxime Bucaille: My feet, I feel like it’s not even post from the people I follow. Michael Houck: So yeah. Michael Houck: So if you want to purge some folks, feel free. If you want us to go in there and purge them for you, we’re happy to do it. UNKNOWN_SPEAKER: It’s going to take me too much time if I do it myself. Michael Houck: I know. I know. Um, so, um, if there’s, I don’t know if you just want us to purge folks who you followed recently or a long time ago, either one, we can start from there. Um, but we can get our, our team on it. David: Okay. Yeah. So it started from a long time ago. Okay. UNKNOWN_SPEAKER: Ben, can you make a note of that and work with the team on it? David: OK, cool. Michael Houck: Sweet. OK, so let’s touch base on this in a month, sometime in May. And we can see then, David, you can share about, hey, here’s what the engagement is we’re seeing. Therefore, here’s where we want to set a goal for the rest of the year, basically, for growth. David: Yep, sounds good. One note, I guess. Could make a note of this too. But let’s also include, I guess when we’re doing the follow thing, it’s probably all together, just taking an initial screenshot of the account stats and then the analytics. I know Maxime isn’t posting much, but I think it’ll be cool just to see a before and after. Micro Meeting Bot: Yeah, good idea. UNKNOWN_SPEAKER: And, um, okay, so we will get on it. Maxime, any other things we should through now while we’ve got the team on the call. Micro Meeting Bot: All good, I think. Let’s get started. Looking forward to it, guys. UNKNOWN_SPEAKER: All right, guys. See you soon. See you. UNKNOWN_SPEAKER: See you. Micro Meeting Bot: Bye.