- Platform: meet
- Source: Read.ai 01KN7RQ721BA77ASDNEW964W7M (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
Conference Room (Michael Houck) - Speaker 2: We’ve had a lot of new folks come in and also obviously the open class stuff. So take as much time as you need. It’s been a busy one. Ben Ornstein: Sounds good. Ben Ornstein: I might log off a little early tomorrow as well. I’ll be updated on that though. Conference Room (Michael Houck) - Speaker 2: All good, man. You’re out there with family, right? Ben Ornstein: I am. Yeah. I visited my grandma. Do not get to see her very often, honestly. Conference Room (Michael Houck) - Speaker 2: Take as much time as you need, of course. Conference Room (Michael Houck) - Speaker 2: I appreciate it. Conference Room (Michael Houck) - Speaker 2: Is that Michelle? No, that’s Jacob’s note taker. Jacob Shipley: There we go. I said, I’m pretty sure you’d respond to a message even if God was sleeping. Ben Ornstein: Hey, I try, I try, right? The ops guy has gotta be around. I think that’s like a fact. Conference Room (Michael Houck) - Speaker 2: This is the truth, man. I try to be the same way myself. Ben Ornstein: So you’re very good at it as well. Yes. Conference Room (Michael Houck) - Speaker 1: All right. Conference Room (Michael Houck) - Speaker 2: I feel good about James. I think he’s gonna be kind of down to do some fun stuff. Ben Ornstein: He’s got such a like a breadth of things that we can write about. I’m pumped. UNKNOWN_SPEAKER: And fun stuff, not boring stuff. Yeah, so he’s got fun stuff. Ben Ornstein: You’re probably gonna like actually enjoy creating the content for him. Oh. Yeah. UNKNOWN_SPEAKER: Hey, Michelle. Conference Room (Michael Houck) - Speaker 2: You are muted. Michelle Kwok: Oh, what the fuck? That happens automatically on Google needs, bro. I never use Google needs. Conference Room (Michael Houck) - Speaker 2: It only happens when more than six people are already here. So the AI has beat you to the punch. Conference Room (Michael Houck) - Speaker 2: Oh man. Michelle Kwok: How’s your week going? Michelle Kwok: Uh, it’s okay. I had bronchitis and laryngitis and I kind of, I’m on the residual end of it right now. Conference Room (Michael Houck) - Speaker 2: Yeah, I feel you on that. I have what I think was COVID. I don’t know if it was COVID, but it felt like COVID. And then I gave it to my girlfriend and then she almost gave it back to me. Michelle Kwok: And so we’ve just been like passing back. Honey, I don’t think you can get it back though. Because you would have immunity. Conference Room (Michael Houck) - Speaker 2: So I’m just like dying over here. It’s been real bad. But I hope you feel better before I do. Michelle Kwok: That’s crazy. I’m pretty sure you just got another virus. Conference Room (Michael Houck) - Speaker 2: Yeah, with my luck, maybe. Jacob Shipley: I’ll tell you, once you introduce kids to the game, you are just, you’re just sick. You’re just sick. Michelle Kwok: Yeah, I got hand, foot, and mouth disease. I don’t even have a child near me. I’m confused. Jacob Shipley: What is hand, foot, and mouth disease? UNKNOWN_SPEAKER: Oh, dude. It’s not fun. Sound good. Jacob Shipley: Yeah, it’s about as fun as it sounds. Michelle Kwok: I, like, couldn’t walk. UNKNOWN_SPEAKER: It was so bad. Conference Room (Michael Houck) - Speaker 2: I guess you got the foot. You got the foot one, right? Michelle Kwok: No, I got all of it. It was everywhere. Conference Room (Michael Houck) - Speaker 1: Oh, damn. Conference Room (Michael Houck) - Speaker 2: OK. Well, look, I mean, I think we’re pumped to finally get you started, too, and just obviously be expanding. We just we just talked to James like an hour ago. So we’re rolling through it. But yeah, so purpose of this call is basically just for Jacob and Ben to go through their sort of sides of things with you. Obviously, you know, both of them very well at this point, but just to go deeper on what you want specifically. So Jacob will cover what you want with your content, your voice, your content ability to target audience, et cetera. And then Ben will sort of talk about the operational side. You already know some of that stuff could be doing with Tim, but specifically for you. And then I think also Ben, some of that time to talk about the broader ops coordination that we’ll be doing across the team. So Jacob, if you wanna kick it off, unless Michelle, you have anything we should talk through first. UNKNOWN_SPEAKER: I’m good. Jacob Shipley: Okay, go for it, Jacob. Jacob Shipley: Sweet. Let’s see here. Cool. So a lot of this will be super familiar. I think you were on, you know, maybe Tim’s kickoff call or have been through enough with Tim, we kind of will get to just this pretty quick. But going through, just trying to really understand your goals, your voice, your tone, your audience. We just want, you know, by the end of the call, we need to have all the confidence in the world that we understand what we’re trying to accomplish and that we can go out and execute against that. Obviously, we’ll try to do as good of a job in this call as possible to make that first batch of content we deliver to you as close as we can possibly get. Early on, we will need just a little bit like the more red ink you can put on batches early on will help us like just get to the best possible product as quick as possible. But this is hopefully going to get us really close on that first batch. So diving in on like goals, the first like six months, 12 months of us working together, what are you going to look at to be like this was a huge success? What does that metric mean? Michelle Kwok: Our goal, my metric. My main goal is just to like always have content out. I feel like I’m pretty, I’m decently good at it. Like, I feel like I, most weeks I have content out, but maybe, but I think I should be posting more. I just don’t have time. I post at least once a week, I think, right now. But I also want the content. So there’s two different types of content. There’s two goals. I think one is that if there are announcements, our entire firm is coordinated and does the announcement in our own voice. And that takes precedent over the second goal, which because I already post my own content, goal is to like I want to be more interesting online. More my personality is out there and I just say what I mean and say what I want to say instead of this like boxed up VC classic we’re gonna say this once a week type of thing. It’s like like I posted something something last week about how my concern with VC is that everyone’s doing consensus investing and that was pretty popular. And like something just like stuff that I just think I want to just say it, but I want it to be even more edgier than that. I just don’t have time all the time to think about it. Cool. Jacob Shipley: And then what would be the dream outcome? So I think that I do think there’s value in you just said, what do you want the, if we do that part well in a dream world, what does that content accomplish on the backend? Michelle Kwok: I mean, impressions. I feel like most of my good posts get like 15,000 plus impressions and just, I just want to be seen. Cool. Jacob Shipley: And how much of, um, So being seen, and then I’m gonna like, I’m gonna keep double clicking. Like what do we want though? So we want the content to get impressions, what do we want the impressions to get? Is there, is just being seen and your name being out there? Michelle Kwok: Yeah, just people reading, people in VC, people who are founders, startup operators that are gonna be founders, people who are in VC, just seeing what I’m posting and being intrigued it, finding it more interesting than what the next VC is posting. So they remember my name. Jacob Shipley: Cool. Okay. Well, that leads into the next question on target audience. You said startup operators, founders, other VCs. If you had to think of like buckets of types of people that you want to talk to, um, would you say that’s pretty encompassing or are there any other? Michelle Kwok: Yeah, that’s it. Okay, cool. LPs, but I think that’s rare. Jacob Shipley: What do you want when they think of you and your name? What words do you want them to associate with you? Michelle Kwok: Unique point of view. Has a personality. Jacob Shipley: When, double click on startup operators and founders, what do you want to be the authority on? What do you want them to lean on you for? Michelle Kwok: How to best present to VCs like, I think generally I want to be known for like hotter takes and frontier bio, AI, robotics, automation, probably more like AI than robotics, like how VCs should be run, basically like what’s concerning me about VC now and where it should be going, how founders should present Um, anything along those lines, I can’t think of anything more. Jacob Shipley: I’ll make sure I have an understanding of like what that means. Like, so what, what is like the problem with how VCs are being around? Like what’s, what’s a take you have on that? Michelle Kwok: I think VC has become like a corporate asset class and it was never supposed to be like that. It started as people throwing money into because it was the most risky thing to do, but they just like saw the people, they believed in it, or they saw an idea and they believed in it, and it was these like crazy ideas at the time, like this new thing called the internet, we’re gonna do this even newer thing called a dot-com website, and it was pretty crazy at the time, so like whatever is the equivalent to that crazy today, I don’t think people are doing that, like I don’t think people are investing in the equivalent of that crazy type of idea today or those crazy type of people today. I think more viewing it more as like, just like we sit in these asset management portfolios, we have to match those numbers somehow. So we, that makes people more risk averse. But this is like not, this is not really a classic financial product. This should be seen as something completely different And I feel like we’ve strayed farther and farther away from the core of what vc Started as And it was before it even was known as vc. Like that is what vc is and I think that the draper family has Continuously like held that torch being like We should invest in whatever other people are not investing in because everybody’s investing in the same thing. Everybody is chasing the same AI financial accounting software the same I don’t know like AI consulting firm software anyone can invest in that everyone is chasing AI for professional services like that is the least risky thing to do and we’re gonna do the most risky thing the thing that nobody else is putting money into That is what VC was meant for. I love that. Also that, like the way VCs should be run, I think too many VCs have like, you need to have full consensus on the IC in order for it to go through. But that again, should not be the, should not be the heart of VC because it should be that a bunch of people don’t know if this is going to work or not. Like that’s the point. Like some people don’t know if it’s going to work or not. Some people are super bullish on if it’s going to be going to work. So it shouldn’t be like consensus ICs. It should be maybe there’s one person and they are so bullish on it that they like made this crazy presentation and they’re like, I’m going to lay my life on the for this fucking company, you know? And that is, again, like what I think is the heart of VC, where I hear all my VC friends being like, I can’t push any deals through because we can’t get consensus. And that is so stagnant in an industry that should be moving very quickly, especially a pre-seed and seed. Like everything should be moving really, really quickly. You shouldn’t need to get like 14 people on board to do a seed deal. Jacob Shipley: Yeah. Do you think that like, why is it that that view on speed is so different between y’all and other firms? Michelle Kwok: Because I think people are scared now. Like it’s become so institutionalized. Um, and maybe I can’t say this because we do have a couple of institutional LPs, but it’s so institutionalized, like every, there’s a budget institutional LPs that are now pushing, putting pressure on partners if they don’t have the same return profiles as like a private equity firm or the same profiles as like a hedge fund that they invested in. But the return profiles and the return timeline should be completely different. And I don’t think that people keep that in mind. And so then now you’re under the pressure of the same return timeline as a hedge fund, which is a completely different financial product. And then so the mindsets of partners are like, we have to be the most sure about this deal, but how you can never be the most sure because there’s like no data at the seed stage or the pre-seed stage. So how are you going to be the most sure? Like, I just find that dumb. Jacob Shipley: It reminds me of like, I think we did a post on this for Tim where he said like, there shouldn’t be a check. Because the stuff we’re investing in has no. Michelle Kwok: Yeah, exactly. I think the exact same thing. You can’t make a checklist. You, we have memo templates and sometimes we retroactively fit the memo template because we’re like other people are going to ask us for this, so we should have it. But we know on like one of the, some of the best deals I’ve done are, I was just obsessed with this founder and I knew that it was just something about this founder, like this guy who had started a company and it got shuttered because of COVID. So he has this big chip on his shoulder and I can like feel it every time I talk to him that no matter what he does in his life, this next company is going to be super successful. And I could just feel it emanating from his presence. And I know that other people in other financial institutions are going to be like, oh, that’s Vibe. You’re just doing Vibe investing. And like, maybe it is, maybe that is what has made people successful. But every VC should have their own like intangibles that make them feel successful and so far this guy has been one of my most successful founders just because I really liked his like emanating vibe that I thought he had this chip on his shoulder and it’s been come true like he does have this insane chip on his shoulder and he’s willing to do anything like he went to Ukraine during the war to like get the best like manufacturer for his hardware because he was like this is the only way that we’re going to be successful the only way that we’re going to stretch our burn. And he didn’t necessarily check a specific checklist, and other people said no. But I do think that he has proven again and again since we’ve invested in him that that chip on the shoulder is the reason why he’s going to be successful. Jacob Shipley: That’s awesome. Very cool. What about how best to present to VCs? Do you picture that being like an episodic for founders and startup operators? Michelle Kwok: Yeah, maybe. Maybe it’s like, I saw this, but this is actually what I’m looking for. People are putting… Especially scientific founders put insane amounts of text on their slides because they think that they have to educate everyone every single piece of the science in a readable deck before. But I see that, and I go, dude, good thing or bad thing, if someone looks at your deck and doesn’t know what to read on any slide, they’re going to pass immediately. And they’re like, what? I’m just trying to educate you. The best scientific founders can dumb everything down into a couple lines, and you don’t have to explain all the science from top to bottom. That probably won’t happen until the third and maybe fourth call, and maybe they’re curious about it, but maybe they don’t even care. But you need to, every single slide, I should be able to look at it and know exactly what the one-liner I should be pulling away from it is. And you should be like, the design matters more than you think. Like I was looking at the slide deck, and there were like five colors on it, like five boxes with five different colors on it. And I was like, this sounds dumb, But I literally don’t even know what to look at right now, so I would pass. Because there’s like five fucking colors on this shit. I don’t know what’s happening right now. And then I was like, I’m getting vertigo. So I was like, I think you’re going to think this is dumb because you’re a PhD, but hire a designer. Literally spend like $10,000, $15,000 and hire a designer to redo your deck. And I think you’re going to find this dumb, but you don’t realize how much this is going to help. And then he was like, I don’t get it. This other like bio deck, every single slide had 10 words on it or something and like a couple images. And then there was like bento boxes to be like, this is what you should read. And he was like, Oh, I see what you mean. You can read this one. Cool. I like that. Jacob Shipley: When it’s almost like, yeah, there’s there’s something to like how to present to VCs. But there’s also like the flip side of that, of like, here’s how to not present to VCs too, that I think is compelling. Michelle Kwok: Yeah, yeah. Like, yeah, what not to do, what you think might be the thing to do. But then now I’m like overwhelmed with content. I just don’t even know what you just said or what to read. And I’m reading your deck and trying to listen to you at the same time and taking notes. And then I got nothing away from 30 minutes. Jacob Shipley: Right. Yeah, yeah. OK, cool. As far as like content pillars, so we’ve got how to present to VCs, what the hot takes in specific sectors? You said AI, frontier bio. Can you elaborate a little bit more on what those could possibly look like, Michelle Kwok: Like a lot of the time I’ll post about more like hot, crazy companies that we’ve invested in. So for example, like I probably wouldn’t post about R3 bio because I don’t know how I want that to be connected to my brand at the moment. But like R3 bio is doing doing, like, organ sacs, basically, for, like, organ transplantation. And so I would do, I would talk about, like, one of the few areas that people talk about in longevity bio is actually replacement therapy. And it sounds crazier than you think. If all of us have organs, they’re all bound to fail in the future. One of the ways that we could all extend our health span is replacing them completely. But you have to think about it in terms of the fact that you would do it anyways. If your kidney was failing, you would take a kidney transplant. So before your kidney fails, you have a kidney transplant. And it’s an autologous kidney transplant. It’s actually your kidney that’s grown for you. So just probably more introducing people to longevity bioconcepts. Yeah, like our company, one of the first companies that I ever did, Hexen Bio, is a stem cell rejuvenation company. And I think a lot of people are going to shit on it because they’re going to be like, oh, it’s billionaires that just want to live longer. So they’re going to inject like stem cells into their bone marrow. But Actually, we’re starting with like bone marrow transplant first, like most bone marrow transplants fail and we could save millions of people with the stem cell rejuvenation therapy. By injecting them with bone marrow stem cells that are their own bone marrow stem cells and increase and go from 15% success to 85% success in all bone marrow transplants. And one day this could be a longevity therapy, but we have to find a way to make it accessible to everybody, obviously. We can’t just have this be for billionaires. But like showcasing the importance of investing in longevity bio because it could be a preventative health feature and it can it can save lives right now but it also could be like preventative health in terms of the fact that all of our cells are going to age our blood cells are all going to age and that causes a lot of organs to age what if we were able to just through IV be able to use the stem cell rejuvenation therapy one day, and all of our blood cells go back to like four to five weeks old, and we feel like we’re 30 but we’re 70, you know. Jacob Shipley: That’s really cool. Yeah, I’m super interested in that. I mean, as a side note, my wife donated stem cells a couple of years ago to somebody with cancer, and she just like did like the whole like cheek swab and then send it in and she got And so that whole concept is super interesting that I think like 99% of people have no idea. Michelle Kwok: Like, yeah, like I think it’s these concepts that I go, I come across every day and I think are pretty normal, but I realized nobody knows anything about them. And I wanted to, I just want to educate people on them. Jacob Shipley: Well, that’s the hard part too, is like when you’re so in the weeds, it’s like so easy to be like the, when you’re at like level 10, you assume everybody knows what level one is, but in reality, like nobody knows what level, Most people don’t know. Right. Yeah. Okay. I like that idea a lot of kind of diving into some of those concepts. Um, what else? I obviously like LinkedIn is not Facebook, but there is an element, uh, we were talking to James about, he loves sports, he loves animals. And so like, how can we weave some of those threads into his content? What are other things like, you know, obviously work related investment related, but also outside of that, what are the things that you just enjoy talking about? Michelle Kwok: Yeah, I’ve posted before about like running half marathons, like marathons. And how that is all like, I’ve posted about, I’m like super routine oriented. I do the same thing most days. And why I do that, like I sleep at the I sleep at 1030pm every day. And like why I do that. I posted on my travel to like, I think it’s cool. To just be like, we also do things outside of work. Mostly just like whenever I do something fun that’s like spontaneous, like if I’m like paragliding, you know, just like random shit. Like anything that shows my personality that I’m not just like a robotic VC. UNKNOWN_SPEAKER: Yeah. Yeah. Michelle Kwok: Like I don’t want us to be seen as a robotic VC that’s obsessed with VC, you know? Jacob Shipley: Totally. Um, yeah. And I think some of that stuff, like personal branding one-on-one is like people do business with people they like know and trust. And so like, what is the content that gets people to like know and trust you? And sometimes that’s where it goes. But sometimes it is like oh, this is a real person that does real things. Michelle Kwok: Yeah, I got my birthday. I posted my birthday party Yeah, that’s cool. Jacob Shipley: I like that Kind of talked about yeah unique perspectives on that what’s it’s okay Longevity bio stem cell rejuvenation. Are there any other like verticals that we could dive into? Michelle Kwok: I do a lot on like AI and how VC keep up with AI, because VCs invest in AI, but they don’t, they don’t build their own AI tools. So I keep up with like, these are all the tools that I built recently for Draper. This is how it’s helping us in our investment process. Yeah, and just like what we’re looking for in AI, still like the of AI and deep tech and how that’s more what we’re looking for. Maybe more like a request for startups, like a sleep pill where I just have to like sleep four hours a day, you know. Jacob Shipley: No, that’s good. I mean, like, I like that. It’s funny. We literally just got off the call with James, but he was doing, he was like, I just want to talk to animals and like give me an AI. UNKNOWN_SPEAKER: That’s so James. Jacob Shipley: Dude, but like that’s cool like specific like me shush and he was like time a colossal to of like as a kid I wanted dinosaurs and to talk to animals, you know, so we’ve got one now I need to it’s like yeah stuff like that. It’s like tangible like Are you building this or send us somebody who’s building this? I think that there’s like a There’s a cool application there. Michelle Kwok: Yeah Just like get people to I just want every now and then I want something where people are commenting and we tell them to comment and tell them to engage. Jacob Shipley: Okay, cool. Jacob Shipley: As far as voice, I feel like we’ve got a pretty good understanding of who you are and how you talk, but what are the no-go’s, like stuff you don’t say? I mean, robotic would probably be a word that you don’t want to be associated with. UNKNOWN_SPEAKER: Yeah. Jacob Shipley: What else are you like, I don’t talk like this or I don’t to come off like this? Michelle Kwok: Like an asshole? Like I don’t want to tell people what to do or what to think. It’s always like this is what I think and what I have experienced. I’m always open to learn from other people. Like I want my voice and my personality to come through and it not to to be like Claude Britten. UNKNOWN_SPEAKER: Yeah. Michelle Kwok: Or just like those abrupt sentences. Like I always I sometimes have like side notes in like while while I’m writing and then I’ll be like and then I’ll like parentheses like a side note in there so people know that it’s like me I actually wrote this because an AI would never do that. Or like a, I just like parentheses lol. Just like little things like that where people know that an AI didn’t write it. And I try to inject like personal stories as much as possible. Like I want it to be like a personal narrative type of writing. Like I’m just conversationally talking to you. I feel like I went away from that a little bit because I needed AI to help me write because I was getting so overwhelmed. But my earlier content is much more personal narrative and I liked that more. Like I’ll inject like random stories while I’m talking as because I’m so ADD, like, so I’ll do that anyways when I’m talking to you, so I’ll do that. I used to do that a lot in my, like, LinkedIn posts, like, but, like, this time, like, maybe super stressed, but not as stressed as I was when I, like, broke into the Vatican that one time and almost got arrested. Anyways, like, blah, blah, blah. Yeah, yeah, yeah. Like, I like to just be, be, like, a little bit more ADD and, like, off the cuff. Jacob Shipley: Did you for real? Breaking the Vatican? Michelle Kwok: Yeah, I did. When I was younger. I tried to FaceTime my parents, but I almost got arrested. And then I didn’t. Jacob Shipley: I love that. That’s the story. I feel like most of us don’t have breaking into the Vatican. Michelle Kwok: Yeah. Yeah. Like, something like that. Like, just general, like, random asides and make people feel like they know you, you know? Yeah. Jacob Shipley: I like that. Michelle Kwok: Because people, like, people used to reference those and be like, that was so funny that time that you said that you did this random thing. Because I do, like, really random things for the pretty ADDs. So I’m like, I get bored and then I’ll do something crazy. Conference Room (Michael Houck) - Speaker 1: The mix of the daily routine and the totally random thing. I love it. Michelle Kwok: Yeah. Like I like to, I like to high level plan my life or like if I’m traveling, like high level plan a trip, but then I’ll be very spontaneous in between. Like if I was high level planning a trip and I, and it was like after dinner and I didn’t really have anything planned after dinner, And somebody was like, Justin Bieber is doing like a secret concert at Silencio and you have to lock up your phone. I’d be like, let’s go do that right now. Like we’ve done that. Like we’ve done stuff like that before where it’s like, oh, Drake is having people at his house. Like let’s go there right now. You know, like, but then the rest of my dream was planned. You know what I mean? Jacob Shipley: Oh, okay. That’s cool. And I think that the, just, So the way you’re talking about like writing, but yeah, there are a lot of parallels there. That’s cool. Okay, sweet. Ben, do you wanna go over the operation stuff that we needed to chat through? Ben Ornstein: For sure. So just on like the personal posts, I already have your ex on LinkedIn. We were literally talking before the call about how can I, and Jacob actually, we’re all like, you know, we try to make ourselves as available as possible. At this, every time I message you, I get a response in like two seconds. So first of all, just always appreciate it. But second of all, you can expect the same from me. I will make myself as available as possible. I already have your LinkedIn and X locked in and typefully, which is great. The scheduling, so we’re all set there. There’s a service we offer just like proactive and reactive engagements. So reactive, I on behalf of you can respond to the post that we create. That’s optional, totally, if you’d like that. Same with proactive engagements. There are relevant accounts in your niche or adjacent niches that you wanted to kind of steal audience from That’s something I can do as well for you and we can talk about that. So… Michelle Kwok: Yeah, I’m down for all that. Cool. I think we’ll have to work on the reactive engagement a little bit because there are some people that I’m like very close who are actually my close friends who comment. And I usually comment something back that’s like much more friendly. Like, let’s fucking go. Ben Ornstein: Okay, so I’ll, we’ll be very in close touch about that. So I don’t, you know, respond that to the wrong person. Michelle Kwok: Oh, yeah, definitely. Ben Ornstein: So yeah, we’ll just be in touch about that. But so that sounds good. So I’ll follow up about that afterwards. Yeah, and then you kind of know the process through notion, everything like that already, which is great. I think for now, I think the broader kind of engagement across all the Draper accounts, it’s probably like the more important thing to chat about now. Yeah, how did you have like an idea of what you thought might work for this? Conference Room (Michael Houck) - Speaker 1: Well, we just what we need is we need a systematic way to know when there is an announcement, we want to sort of debate this motion on, whether that should be on every post that we make from people’s accounts, like Tim’s account, or Michelle’s account, or whoever’s account, or if it’s just reserved for Portco fundraising announcements that we want to loop them in on. And that can be posts from our team, or it can be posts on the founder themselves, where we just want to show support. So we need to know what the rules of the road there are. From you, Michelle. And then from there, Ben, it would just be sort of making sure that we are able to go in and comment for each of the different accounts that we control within short succession, probably starting with the largest in most cases to have the maximum impact from Tim’s. Michelle Kwok: Yeah, I think the main thing right now is like Portco fundraising announcements. I think all I’m going to do, I usually get them through email. I’ll forward them to Ben. And just be like, I’ll just say everyone’s account. And then with Tim, because he takes longer to respond to things, if it’s like, if that needs to be posted on a certain day, send me back Tim’s post so that we can get that approved. And then everything will be posted at the same time. In the case that it comes through Black, like press megaphone Draper, I’ll do the same thing. I’ll just comment, like put this on everyone’s account. And then same thing, send me back Tim’s social so that I can get that approved. Conference Room (Michael Houck) - Speaker 1: Michelle, just to be clear, are you asking like with the what you said about Tim’s maybe think of this, are you asking for us to post the message from everyone’s accounts? Or are you saying, hey, the founder is going to be posting tomorrow at this time, we need everyone to comment on it at this everyone should post it. Okay, you want them to make individual posts? Yeah. Okay. Should we also comment on the founder’s post? Michelle Kwok: Like, yeah, yeah, for sure. Conference Room (Michael Houck) - Speaker 2: Cause I think that that’s going to have the biggest, like making posts from everyone’s accounts, excuse me. Conference Room (Michael Houck) - Speaker 1: Um, we’ll make it show up more in people’s feeds, which is good, but we also want to obviously make sure that the founder feels like they had an amazing raise and we supported them. Michelle Kwok: Yeah, for sure. They should have that. I think my priority for this specifically is that, but Draper is seen as like a firm that does a lot of deals that are good and are publicized. Okay. Conference Room (Michael Houck) - Speaker 1: Sounds like a plan. Ben, any questions on that or does that all make sense? Ben Ornstein: The one thing is I still don’t have access to Tim’s accounts or am I, am I going to get access to those or should I go through you to kind of Michelle Kwok: No, just go through me. UNKNOWN_SPEAKER: Yeah. UNKNOWN_SPEAKER: Okay. Okay. Sounds good. Jacob Shipley: Cool. Jacob Shipley: Okay. That might be valuable too, is if we have figuring out some kind of cadence. So if everybody’s posting on a Monday, then maybe it’s like Tuesday, there’s like a circle on Tuesday, like each account can repost this one of like the person on the right, you know? So like Michelle reposts James, James reposts- Yeah, something like that, yeah. Or it’s like broader amplification. Michelle Kwok: Yeah, I just basically want us to look like a bigger your firm than we are. Jacob Shipley: Yeah, yeah, yeah. How can we can think through that too of like, if we’re writing the post for his account, thinking through how can we maximize views given our kind of network that we’re creating? Michelle Kwok: Yeah, for sure. Everyone’s posts should sound like them and different copy paste. Conference Room (Michael Houck) - Speaker 1: Okay. All sounds good there. We’ll, we’ll run with that. And I guess just Michelle, as we do the first one of those, just sort of let us know where you think the process can be improved, et cetera. I’m sure it’ll be a little iterative, but that all sounds good. Michelle Kwok: And our process, specifically for my post, I think it would be helpful to get maybe questions that I can answer or something. That would be easier for me, probably. Conference Room (Michael Houck) - Speaker 1: Yeah, we’ll send over questions when Jacob is preparing, like before Jacob’s preparing the batches and then we’ll use, if you can respond with voice notes, that’d be the best. Michelle Kwok: I’ll do that. Cool. Jacob Shipley: Sounds good. UNKNOWN_SPEAKER: Okay, cool. Jacob Shipley: And typically I’ll deliver a batch and I’ll never have it be like I deliver a batch on Friday for the next week. I try to work ahead. Obviously like you’ve seen how I work with Tim, I try to work ahead so that you’re not scrambling. I’m not scrambling. Um, that’s it. And you know, we’d love to get ahead a few weeks so that The exception being like that one I sent the other day where Square announced that they’re enabling businesses to take Bitcoin. And it’s like, I figured Tim would have a POV on that and wanted to move a little bit quicker. So there are times like if there’s something that’s like timely, but as a general rule, I try to work ahead so that you’re not scrambling and that we’re able to kind of build up a little bit of a buffer, you know, just so that we’re not, yeah, not rushing to get things out. UNKNOWN_SPEAKER: Yeah. Okay, perfect. That sounds good. UNKNOWN_SPEAKER: Okay. Perfect. Conference Room (Michael Houck) - Speaker 1: All right. Conference Room (Michael Houck) - Speaker 1: Um, cool. We’ll, we’ll chat in Slack and then Michelle, just give us feedback on the posts as they come through too. Um, we can adjust them to make sure they fit your voice. Jacob Shipley: Great. Thanks. UNKNOWN_SPEAKER: Cool. See you guys. UNKNOWN_SPEAKER: you