- Platform: meet
- Source: Read.ai 01KKHC2FP6NSQMEA4CFH7WAYZC (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
UNKNOWN_SPEAKER: Hey, what’s up, man? How you doing? Michael Houck: Good. Ben Ornstein: Good. Michael Houck: I’m, uh, I’m trying to get our offer raised up a bit. I think I might be able to get it by like, uh, 200 That’d be sick. Ben Ornstein: Same terms and everything. Yeah. Michael Houck: Because there’s this thing called ad backs, which I was not super familiar with, but basically if we had one time Last year They take those out and they add it to the profit instead because that’s what the profit would be this year basically so like I thought that was just like legal costs and things like that, but apparently it also includes like Engineering costs to build the software and that those were one-time costs. Yeah, yeah Those were very substantial especially in the first half of last year So when you add it all together and like a few other small things It puts us at like, you know, probably spent over 100k on that last year. And so realistically, I’m able to get the offer up by 200. And that makes it in the territory of like, just do the deal. Ben Ornstein: That’s like one mil cash, probably post tax. Michael Houck: Yes, that would be about that. Maybe even a little bit over that. Yeah. Man, that would be nice. Ben Ornstein: All right. Michael Houck: Yeah, then we could really incubate some cool shit. We can incubate some cool shit. Michael Houck: added you to a call next Wednesday with my buddy Wojo from the retreat. He’s the guy who made the Google slide presentation that I sent you. UNKNOWN_SPEAKER: Yes. Michael Houck: So he’s super knowledgeable. And he’s down to help out. I’m also going to try to get us on a call with Burhan, who’s the guy who made the other doc. Ben Ornstein: Super, super good. Michael Houck: I think that Mike will be good first because he even said at their retreat, he’s like, I wanna build out a content agent and I want like a guinea pig to do it with. So. Okay, cool, cool. I think that if we’re kind of already doing that, it would be nice to get him involved and he can sort of advise in some way. Ben Ornstein: I see the, I wish we had access to the plum, that whole like visualization because I should have just taken a screenshot of it or something. Michael Houck: So I did, I did that, but it’s like buried in my folder. On my desktop and like, do you remember the date that they shut down? Yeah. Ben Ornstein: Well, they sent a message. Cause I might be able to find it by the date. Michael Houck: If I like search for the date in my computer or whatever. So, okay. Ben Ornstein: Cause I was looking all through Slack yesterday. You have a message saying in plum do you have access to all the prompts on October 19th on the, I got back On the 20th, I said, I don’t have access. You said on October 20th, I will handle. I don’t know if that means you did it that day, but Okay. Michael Houck: I’m looking through my screenshot history on like those and similar dates. What is this one? No, that’s not it. Ben Ornstein: There’s one screenshot of like when I was testing around, but that’s It’s not helpful. Ben Ornstein: Because like what you guys built out there, that’s the framework. Michael Houck: That’s what we need to build. Ben Ornstein: And it was super cool. Michael Houck: I feel like I have it somewhere. I don’t, it’s probably not the best use of time to do it on this call. Let me just make a note to myself, find plum screenshot. Because I agree there’s like good stuff in there at a minimum that will that will help. Yep It’s like that some of that stuff is just like what’s locked in my brain or Blake’s brain, you know Yeah, so we’ll we’ll work on that I’ll try to find that for you because I definitely took a screenshot because I had the same thought like this might be useful if we rebuild this somewhere else 100% And so I was trying to like in import all of the creator perspectives that we did for them that you linked me to. Ben Ornstein: I’m having trouble doing it directly in Slack because I just can’t Read images. It’s super weird. Claudine cannot Read images that I put in Slack. It’s very strange. In Telegram he can, so I don’t get it. But anyway, so that was something I was doing. But I visualize the flow. I don’t know exactly what needs to be in the flow, but based on what we’ve talked about, what we did here for Plum, I understand how robust this needs to be and can be to make this actually useful. Michael Houck: Sorry, I’m responding to the acquirer for a second. Yeah, no, that’s perfect. Ben Ornstein: That’s for sure. Michael Houck: Okay, sorry about that. I just sent them over that. So can you say that again? Ben Ornstein: I forget what I said, honestly. Ben Ornstein: I’ve been so entrenched in building all of these things out and just like, it’s like drink from a firehose. I’ve stayed up till like 11pm, midnight, like two days this week, just like testing around, playing around with it. It’s like, Fun, there’s a lot of frustration, but there is fun at the same time. Michael Houck: That’s that’s I mean you’re basically doing that That’s like the mindset of any like engineer, you know, that’s really what it is Same sort of approach Okay, so I think let’s use this time what do we say when you use this time for obviously to dive into This stuff, but is there I feel like there was another thing yesterday that came up the FJ changes yeah I know that was the original plan but I feel like yesterday there’s another thing that came up I forget what it was oh I thought those were the main two actually there’s a message you sent that you’re like you wanted to focus on I thought yeah originally yes but I feel like yesterday something else came up I don’t know what it was I’m I’m trying to find our messages. Michael Houck: Oh, here we go. It’s the getting more campaigns. Ben Ornstein: Yes, of course. Yes. Michael Houck: OK, so let’s do it that way. Let’s prioritize agent first, getting more campaigns second, and then if we have time, the FJ stuff. Because now that we have this deal on the table, that’s kind of lower priority. Yep, absolutely. Ben Ornstein: Okay. Ben Ornstein: By the way, I have no idea what that malware thing was. Don’t worry about it. Yeah, don’t worry about it. Michael Houck: I’ll follow up on that separately. It seems like it was just a Google thing. I don’t know. Yeah. Ben Ornstein: I never successfully added the megaphone.network email to anything cloudy related. That was the only thing I could think of, but it never actually got implemented. Ben Ornstein: Yeah. It looks like something to do with Azhar’s email. Michael Houck: So I don’t know. Got it. Okay. Ben Ornstein: Um, so I’ve been, I’ve been doing so much stuff, so I didn’t like prepare anything necessarily for this call. Um, that I like, I probably should have and what I usually do for that. Um, but what, what’s like, what’s structure would be best for this? Michael Houck: I mean, look, I think the most useful thing would be using this time for you to gather what you need from me to go and feel like you’re able to build out the content agent in full. So maybe that’s what we spend this first, the next 50 on, basically. Oh, and for context, I thought I was going to have to jump, or no, I am going to have to jump to do the Nuon call. These guys are so hard to pin down on a call, so I have to do it with them. So we have 90 minutes, so let’s go until one, talking about the agent, and then we use the last half hour to talk about the other stuff, basically. Okay, okay. So yeah, I guess like, where should we, should I just walk you through my sort of like workflow of when I’m writing content and thinking about content? Or like, what’s going to enable you to fill in the gaps and sort of build this thing out and feel confident that it’s going to deliver, you know, high quality pieces of content. Ben Ornstein: Honestly, that is a if I have a frame for how you think about things that will be super useful. So I’ll just write notes down as you talk about that. And then when I’m building out like, okay, hey, Claudia, I want you to research this. And then I’ll get into the nitty gritty. How are you researching this? Are you using EXA? Is this token efficient? All those kind of things to make sure it works and it works effectively. Like that’s how I’ve been thinking about things. It’s like, you know what I mean? Yeah, that makes sense. Michael Houck: Okay, so do you want to ask me questions or do you want me to just sort of ramble? What’s better? Ben Ornstein: So what I’ll do, is I will have a voice note going on my phone here. So I can reference later. But I’ll also write notes down at the same time. Okay. Michael Houck: Okay, so I don’t know where to start. We’re like, this is like broad territory, right? So okay, really, the if you want to create that is engaging and gets results, there’s two main things to consider. One is what formats of content are seeing the best results right now. And that’s niche agnostic, right? That can be like somebody in the sports world has the thread format that works really well. Okay, let’s apply that to the startup world, right? The other thing is, Topics that are relevant to your niche right now. So if you combine those two things Formats that are working broadly topics that are relevant your niche. That’s where you see good results Obviously you also need that to be like you need to understand your niche. You need that to be aligned to your audience You can’t just like be like, oh, I’m gonna make a thread about the startup niche, but your audience is all you know, I Don’t know small business owners But if you understand sort of that core casual new for your audience and sort of where you sit and how people think of you and what they expect from you, the tone of voice and you’re consistent with that, it looks like your post, right? If all those sort of like fundamentals are true, then it’s really just those two things. Do you understand where the zeitgeist of conversation is right now? Because that’s what people are going to be interested in responding to. Responding to, viewing, sharing with their friends, right? That’s where you fit that in. And then are you doing it in a format that resonates right now? And those formats change all the time, so you have to stay on top of them. Michael Houck: You also need to then add something to the conversation, right? Like, unless your account is explicitly like a just regurgitating information account, Right, like a, here’s what happened in the news today account, right? And even then you’re probably adding a little personality to it anyway, but you need to be adding something that your piece of content on this thing is unique. People want that as opposed to somebody else’s. Michael Houck: So that’s sort of the first thing that I would say. In terms of then how to structure the content, people Read one line at a time, right? And with video scripting, for example, they hear one word and one sentence at a time, right? And so if you want them to get to the second one, the first one has to intrigue them, has to be interesting, has to be novel. Michael Houck: Even if that’s something that they’ve seen elsewhere, it just has to be a hook that is working, a proven format, a proven hook. Michael Houck: So like with LinkedIn, I’ll spend 70, 80, sometimes 90% of my time on the first line or the first two lines and how they play off of each other. Like what’s above the fold? On Twitter, if it’s a thread, it’s the first tweet, really it’s the first 200 or 80 characters or whatever. Michael Houck: If it’s a one-off tweet, it’s like literally the first couple words, and that’s it. Maybe the first line. Michael Houck: If it’s a TikTok script, it’s the first second, and the first two seconds, and the first three seconds. And that’s both scripting and also then visually having to hook them, right? Michael Houck: Once you get past there, it’s really just like forming an interesting argument, interesting point of view, right? So you’ve hooked them. They want to know more about the topic than you need to deliver. And so what goes beneath that is really just like, you know, it’s again, you want to add perspective. You don’t just want to summarize information. So when I was doing those threads that went super viral about the biography thread about Marc Andreessen, the biography thread about Travis Kalanick, I wasn’t just saying, here’s a list of things Marc Andreessen has done in his career. I was summarizing his career, and I was walking people through the things he’s done. But I was also adding perspective. The reason the Travis Kalanick thread that I wrote did so well was because I approached it from a pro-Travis Kalanick lens, where most people have the story through the Mike Isaac from the New York Times super pumped negative Travis Kalanick lens, right. But it wasn’t just that I was doing that I was doing that I had credibility because I’d actually worked at the company at the time. Michael Houck: So like, those are the types of things you need to look for with like the specific account. It’s like, what is their credibility? What is their story? What can they talk about? And how can that relate to something that’s maybe relevant? And they’re, you know, To bring up the point about the Travis Kalanick and the Marc Andreessen, et cetera, threads again, those are evergreen, right? Those are topics that are always gonna do well because they’re just part of the sort of cultural fabric of my niche. But at the same time, the biggest Twitter thread I ever wrote was about the battle between Sam Altman and Elon Musk for open AI right when chat GPT was blowing up and Elon was starting to threaten them. That got like, I don’t know, millions of impressions, specifically because it was timely. So you can do the timely content. You can do the evergreen content. But if you want to do the evergreen content, it really has to be stuff that’s going to resonate with your niche. So when I look at someone like a Justin Welch, he never really talks about what’s going on. All of his stuff is about his systems, and it’s all evergreen. He can repurpose the same tweets with tiny tweaks, and just rinse and repeat, right? The reason he can do that is because his perspective is novel and inspiring to a lot of people who are in his niche. These wannabe internet entrepreneur, what does he call them? Solopreneurs? Yeah, whatever. He’s got a word, right? He’s got a brand around it. So it’s aspirational for people. And if you can provide people an identity that’s aspirational for them, that’s good. But that’s sort of a bigger account building question individual how to write this tweet question. Michael Houck: So that’s pretty rambly. I think that’s helpful. What should we dig into more? Where should we go from there? Ben Ornstein: It’s formulaic, right, in a sense. It’s like if you have A, B, and C, it can equal D, but you have to have all those parts to make something go viral. You make it sound so formulaic, which is interesting. Which is good, that means we can maybe program something to a certain extent. Michael Houck: Yeah, it is. I think a lot of people think that it’s like magic of like, oh, how to go viral, right? But it is a formula, like it is just, you know, knowing how to, you have to know what the variables are in the formula. And I think a lot of people, a lot of people don’t. Michael Houck: Yeah. Ben Ornstein: I mean, those, those variables though, that’s, what’s going to be able to make this right. We can say, uh, format consideration. That’s that’s one variable topics, which ones are relevant. Like I loved your, your example of, Hey, people are talking about open claw right now on X. I’m going to. You write directly to Claudia in Slack and you go, Hey, Claudia, people are Let’s talk about open call. Draft up a post in my voice. Let’s say X if you had one. X, do make an X thread on open call in my voice using my perspective, using everything you know about me. Michael Houck: Right, but I would need to add my perspective. Like my ideal scenario here is that I can go to Claudie and be like, hey Claudie, you know, go find some topics that are trending for me on X right now in the startup niche. And then it provides me three to five options. And I’m like, Cool. Okay, Claudia, you know, open clause trending right now, and why it’s going to replace all the jobs and blah, blah, blah. You know, I actually think x, y, z is going to happen instead, can you write a Twitter thread for me, that will generate lots of replies, and impressions, etc. You know, in that, in that vein. So I think that that’s the one thing I would change, like, I want it to be able to source topics for me if I give it my niche and it knows my account. And then I also want it to be able to take in my perspective, ideally with a voice note. But if I have to type it out, Yeah, a voice note would be ideal. Ben Ornstein: I’ll see if I can make that happen. Ben Ornstein: Source topics. Ben Ornstein: OK, yeah, I have that in voice note, OK? OK. Ben Ornstein: I’m trying to think of like the Like I feel like it’s just going to be testing. It’s I’m adding in. I added some of the playbooks already like stuff I could Notion. Ben Ornstein: I added like the LinkedIn and X specific playbooks that we used to have live on the Megaphone site. So like it has knowledge on that. Ben Ornstein: It knows threads. I forget which exact playbooks it has. I’m gonna write all of that down. This is the probably thing I should have had today. Ben Ornstein: I’m also speaking with Blake Emall on Tuesday about this stuff. So we’ll have a conversation then which will add some more context and by then, I’ll have even, like, I’ll write everything out. So he sees, okay, this is what Claudie has, this is what his knowledge base is, this is what he’s like, he has been tested on, where are the gaps, where… Yeah, that kind of stuff. With how Claudie is set up right now, can you just walk me through a little bit about, like, how he works? Michael Houck: So, like, For example, we have the persona files for the different social media creators. We have the Hermosi file, we have the Justin Walsh file, we have the Matt Gray file, et cetera. We also have the LinkedIn best practices, et cetera. Are you adding these as files he can reference when he’s doing this? Or how does it work? Yeah, that I don’t fully understand in depth yet. Ben Ornstein: And I need to figure that out. Because what I have done is I’ve in Slack, for example, for like some of the smaller files, I’ve literally copied the text in and said, here is the LinkedIn best practices playbook. And it’s just, you know, valuable knowledge. And it says, okay, I’m saving this to a sub file in X, whatever, whatever file it has, it saved it. So, it’s in its knowledge base somewhere. Is it in the most optimized spot? And where exactly? That I don’t know. And those are things I’m I’m going to have to clean up. Sure, but it knows then to be able to reference that stuff when it needs to. Michael Houck: And I think then what you need to make sure is happening is that when it gets a request that is relevant for that file, it knows to go find that file and reference it, right? Yes. And so that’s part of the stuff I’ve been doing with token optimization. Ben Ornstein: There’s something where it doesn’t Read every file every time I’m asking it for something. For example, in its system initialization, it only references a few different things, like all the knowledge about Rye Valley. And it also, I have made it very clear, it needs to remember that when I send a Slack message first thing in the morning, you better respond on a damn thread. Michael Houck: And it’s still not doing that. Ben Ornstein: So I added it today to system initialization. So these are things that I need to like still figure out like some simple things like that and how it’s fully structured and how it actually retrieves information. But what I do know is it doesn’t look at every single file that I have when I ask it for something. It has semantic memory where it searches through all of the documents and retrieves from the memory logs that it does keep. So it remembers things at a high level, to a certain extent. And then from there, we need to fill in the gaps and add more context. Because if it did remember every single thing, we’d be burning so many tokens. Michael Houck: Yeah, and also then getting into the room of like, it has less space to actually create and do the actual execution part. Like, we don’t want I don’t want it to spend a bunch of time reading and thinking and then like minimal time actually working because that’ll be worse. Yeah. Okay. Yeah. Ben Ornstein: So, to answer your question, I don’t fully understand that yet. I don’t fully understand the whole structure. It has some sort of optimized structure where certain things are in the sole file, certain things are in the user markdown file. Doc for that kind of stuff. But I don’t know where exactly all these files sit. One of them is in like the initialization file. There’s different like files with sub files within them. And that’s probably as briefly as I could explain it. Ben Ornstein: Yeah. Michael Houck: I wish I understood it better too. Maybe Wojo can help with this on like next week. But we need to make sure we’re minimizing that. We want max the optimal amount of room to create. But obviously, we need to have all the context too. Ben Ornstein: What I’ll do is I’ll make a doc that has what the structure looks like with the subfile. So you can say like, hey, why is this here? And I can mess around with it. It will be really good for me to learn to structure too. I mean, you can go a little meta with this too. Michael Houck: You can create that doc or whatever it is. And then you can feed that doc Grok or Claude or something and be like, hey, how can I improve this? I do that all the time. Ben Ornstein: I put it into I’m not doing things by myself. I am referencing sometimes I do I have a Claude subscription myself as well as open AI. So sometimes I put them in both and I see like what it says, because they all do different things. So I am Yeah, I know, I am not extremely knowledgeable in this. And so I am Looking for context outside of my own Constantly for this kind of stuff. Okay, cool good So much testing it’s so much like playing around and just testing and it takes so much time but It’s good. Michael Houck: Can you share your screen and show me the setup right now? If there’s a way to do that, I don’t know Yeah, here, I think I could do it like this. Ben Ornstein: I have to quit Chrome because it’s a new computer I’ve never screen shared. I’ll be back in one second. Bye. Ben Ornstein: Okay, let’s see if this works. Ben Ornstein: Cool. Okay, so show me the file structure. Cheers. Ben Ornstein: Well, actually, I should test it. Maybe it’ll remember. Ben Ornstein: Nope. God, I don’t understand. Anyway, so this is how it is structured. Ben Ornstein: Okay, so then it knows to like go in and reference the right stuff basically from these See that I don’t Yes, yes that I believe it does because it has that the semantic index Okay, I believe that is the case. Yes. I So the core config with memory, it only keeps certain logs. It knows our clients, which isn’t extremely valuable right now, but I guess that’ll be good to have. Here are the playbooks it has so far. Ben Ornstein: So these are the ones I imported, the content system, the copywriting psychology, LinkedIn Next best practices. Ben Ornstein: And then these are the ones that I’ve started to build, the partnerships bot. And then when it spawns sub-agents, it has its own thing that it does and when to do it. Why does it spawn sub-agents at all? Michael Houck: What is that for? Ben Ornstein: I think it spawns sub-agents when it was handling a different task. So a couple of tasks could be handled separately, but that’s, I don’t know the answer to that one either, actually. Michael Houck: So I got to research that one more. UNKNOWN_SPEAKER: Okay. Ben Ornstein: Business structure is yeah. That’s like our business. UNKNOWN_SPEAKER: Yeah. Ben Ornstein: Yep. Tools is these. This has the API keys for the files that for the things like Claude. I did officially switch it over to the businesses Claude. And then that’s the semantic thing and then some skills. Ben Ornstein: Yeah, I actually thought it was more robust. I think this I did tell it at a high level. So I think it’s, oh, here it is. So like this, this has a ton in them. The sole, the user file is like, who are you and I? The identity is like, who is Claudie? What is he internally versus externally? Externally won’t matter, but you know what I mean? I followed, that’s where I followed Berhan’s doc. Ben Ornstein: The agents, I don’t exactly remember what the agent’s file includes. Michael Houck: How can I see these files? Because I would love to run through them and leave voice notes of like, hey, here are some things I think we can add to this file or that file or how it’s structured or whatever. I’d be curious. Ben Ornstein: Could you message Claudia on your end and see if you can see these? Yeah, let me try that. Hold on. As of right now, I may or you and me are the only ones that can DM Claudie. Michael Houck: Okay, I’ll start with, should I start with the sole file? Yeah, let’s do it. Okay, I would like to take a look at your sole file so that I can suggest updates that may uh, improve, uh, your usefulness for our business tasks, et cetera. Can you share the full text of soul and a new file? Yep. I just DMed it. Let’s see what it does. Yeah. Michael Houck: Okay. Yeah. I got the full, the full thing here. Wow. It’s long. Ben Ornstein: I tried to, I spent like an entire hour building out those files, the sole user identity. So yeah. Ben Ornstein: Hmm. Michael Houck: Okay. Michael Houck: Yeah, okay now that I have this like if I reply to this oh He didn’t reply to me in a thread. Also. Ben Ornstein: I just noticed I I don’t know What is what he does not understand about this. I have told him this a million times times. It is in, it’s supposed to, it’s in the initialization file. He said it was. Michael Houck: Oh, it’s funny. It’s okay. Um, it’s no big deal. Um, if I reply, if I reply to it, will it automatically update the soul file or do I need you to go in like manually update it? Ben Ornstein: I think he has access to, to update himself. He should be able to do that. Okay. Michael Houck: I’m going to, I’ll, I’ll spend some time on that. Probably not today, but maybe like over the weekend And I’ll just do that with each of those five files and also his file structure. Michael Houck: Oh, and it’s interesting to know that you don’t need to tag him for him to respond. I thought I needed to tag him every time. Ben Ornstein: So not in DMs, in messages where there’s more than one person than you do. Yeah. Okay. Michael Houck: Good to know. How else should we use this time? What else is going to be useful for you here? Ben Ornstein: Yeah, so he confirmed he can edit things directly. So I know your. Ben Ornstein: Um, I know your process now. I’m going to import the creator personas. Um, so it can mimic those, um, the things that I need to, like, I guess I should have a couple, um, overarching things. So the, the, the most important things to build right now. Are something that can replace a writer. Come here. This is so dumb. I’m looking at myself. Michael Houck: Yeah, maybe that’s the right way to have this conversation, which is that how do we replace a writer? What needs to be true for a writer to be replaced? Yeah. Right? OK, so for a writer to be replaced, basically, the writer performs a couple tasks. The writer is familiar with the niche. Like trending topics in the niche, right? It knows what’s driving the conversation right now. They’re staying on top of relevant formats that are happening, right? Michael Houck: They understand this person’s, this account’s audience and what that account wants to say to that audience. And there’s like two different things, right? Cause it’s like, who are the people and then what we want to communicate to them. Them. And then the writer uses all of that to draft content that then goes through a review process. So in theory, we can remove the writer by getting to a draft that incorporates all that stuff. Michael Houck: And what I’d like to see happen is that, you know, the writer is limited by capacity, the writer picks topics, and then posts, and then those are the posts that we push to the client. I would love for, you know, us to be able to run this process with Claudia for like, you know, instead of drafting three posts a week, we draft 30. And then Blake or Jacob picks the best ones, edits them a little bit, and then sends them to the client. Ben Ornstein: Is there a possibility where Jacob office doesn’t have context on all the clients. Well, could the future of this be when we build this out in, I don’t know, I don’t know how quickly we can make this happen. Could we get to a spot, because Blake is technically supposed to be familiar at least with all the clients. Right. Blake could be the one that reviews all content that Claudia outputs and then he hands So the problem with that is that if we do sell the business, Blake will want to exit eventually himself too. Michael Houck: And so we need at least one other writer to share that load, whether it’s Austin or Jacob, so that Blake can transition fully to them. Ben Ornstein: Over time basically does Does the deal include Blake? Michael Houck: Yes, Blake is staying with the business He’s continuing because Blake gets paid as our like editor right now. It will continue to get paid as our editor He’ll just also get a payout like a bonus basically from the sale And he owns like 5% right? Yes, so he he owns 5% So whatever that is if we sell for 1.3 65k or something like that. It’s pretty good. Ben Ornstein: Yeah, it’s pretty good. Michael Houck: Plus he’s been getting 5k a month, you know the whole time so It’s a pretty good deal for him, but he will he wants once the upside is gone from the exit. He’ll want to transition So we haven’t mentioned this to anybody yet, but jacob or austin would be the people we consider for this and so We’d need to keep at least one of them of them to share the load. Okay. Ben Ornstein: Also, timing wise, the deal like is it matters, you know, end of May, we got to keep up the revenue and profitability. So I, I told you I was going to take a week off after the after the wedding. Ben Ornstein: So if we’re at a point where like, you absolutely To be there when is that week again remind me so I’m taking off Friday Friday May 15th The wedding is the 16th, right and I Had said in that group chat that I was gonna take the whole next week off We’re not gonna do any crazy honeymoon moon or anything. So I could come back like Thursday or Friday, the following week. Yeah, but like you deserve the full the full week. Michael Houck: I guess we’ll need a contingency plan for that for sure. But that’s we can solve that when it gets closer. Yeah, I wouldn’t worry too much about it. I would say keep planning to do that. Okay. Ben Ornstein: Because yeah, that’s that’s right at the home stretch. Yeah, but like I can I can sub in, you know, I can do the ops for that week. Michael Houck: That’s fine. Okay. Yeah. Maybe we’ve even gotten it to a point by then where some of the ops is automated or the VAs are doing it. And, you know, you’re able to sort of be stepping back because we’ll want to do that too. Like, you know, when the sale goes through, you know, I don’t want you spending all your time on this business if we’re focused on the next thing, you know, so we’ll, we’ll need to come up with solutions for that as it gets closer, but I’m not super worried about you taking the week off. I think that’s fine. Okay. Thanks for bringing it up, but no, it’s fine. Yeah. Yeah. Ben Ornstein: Cause this is that, to be right at the home stretch. So I’m going to be here before I know it. Ben Ornstein: What was I saying before then? Ben Ornstein: Yeah, so I think it’s really going to just be me playing around with things and just just starting to build out the system, put it in like some sort of visual thing for us to see like, okay, it starts here, this is exactly how it thinks, goes from this step to this step, it considers all these things before moving on to the next step of its process to then end up generating a piece of content. Michael Houck: Yes. Okay, so let’s go back to replacing the writers How do I do that? So, we need Claudie to… Michael Houck: Will people in external channels, like Slack Connect channels, will they be able to tag Claudie in those channels? Michael Houck: Because in theory, what we could do… Sorry, I’m gonna lay down. My back is a little stiff from my workout this morning. What we could do is, if Claudie is enabled in those channels and external people can talk to him, we could have Claudie send weekly questions, which the writers never fucking do in the channels, it annoys the hell out of me. And then we could have input from the clients, and Claudie could generate ideas for them. Not generate ideas, but generate posts based on those. And then the post could go through our internal process before they get shared where Blake or Austin or Jacob is reviewing it. That’s a very easy process. It makes it self-serve, even. And they’re basically paying for a service at that point. They can get an unlimited amount of posts per week, basically. Ben Ornstein: Yeah, and we’re not bounded by time there. Have Claudia maybe send questions each week to clients? Michael Houck: We just need to see, can Claudia work with external people? In shared Slack Connect channels? I don’t know the answer to that question, you know? Ben Ornstein: Yeah, let me get the answer to that one. Ben Ornstein: I think what it does is, It just depends what channels I give it access to and I started so in theory, I think yes I’ll get the I will get the answer to in the future. I will get that to you, but I believe the answer is yes, and We just have to enable it to be able to access and interact How I have it structured is if we do give blank like Stuart access, he can interact, but there are no decisions that can be made. Ben Ornstein: Only you and I have like the decisions to like change files or anything. Michael Houck: Yeah, if there’s like permissions stuff and access control, you need to set up then like do that, that’s fine. Michael Houck: But I’m mostly just concerned about the user, So yeah, so the ideal service would be Claudie is in shared Slack channels. The client is able to engage with Claudie and either send it ideas for posts or send it feedback to ideas Claudie proactively shares. Michael Houck: And then Claudie uses that to draft a bunch of versions of the post in that account’s voice. And then those tag like Blake or something, like Claudia DMs Blake and says those are ready or tags a channel, an internal review channel and says those are ready. And then Blake or whomever goes in and reviews them. Michael Houck: And I guess they could just be drafts in Typefully. And they say you can review them in Typefully. And then they get posted Or then they get scheduled by our internal team Once they’re approved and this way we can like totally remove the client review As well, you know That’d be so huge Yeah So in slack connect channels clients are able to engage and share topics they want content on. And that can be the form of like a link. It can be the form of just a sentence, you know, whatever. Ben Ornstein: Voice note, et cetera. Michael Houck: Um, Claudia uses that in To draft content Specific to the client platform etc After he does Any dms blake and like him all I would say better is to put it in an internal channel like megaphone content review or something that the message in there could tag Blake, but it should be in a public channel in case somebody else wants to do it. Ben Ornstein: After he does, then he messages an internal only channel and says, and tags Blake and says, Ready for internal review. Ben Ornstein: Blake reviews. Ben Ornstein: Approves. Ben Ornstein: And drafts would go directly into typefully. For us to schedule. OK, so in an ideal world. Plotty is in a slack connect channel. Let’s say the augment channel, whatever. Noel messages and goes, hey, here’s a piece of breaking news. Claudie, I want you to draft a post in my voice for LinkedIn. Make it a long form post. Ben Ornstein: You know, he’s considering everything that’s being talked about it because he can research that. He understands everything about Noel, his preferences, all of that. Ben Ornstein: Noel can say that in a message. He can say that in a link. He can say that in a sentence, a voice note, like requesting Claudie to take action. Claudie then uses that input to draft content specific to the client on the platform that we’re writing content for them on. Ben Ornstein: After he’s done doing that, a ping into an internal only channel that tags Blake and says that content’s ready for an internal review. Blake edits whatever approves, and then the drafts go directly into Typefully for us to schedule. Doesn’t involve the client reviewing the content. Yes, exactly. Michael Houck: And I think that the other thing is like the pieces that he has reference to, right? And so when he’s creating the content draft, Like he should be referencing overall platform best practices, format on platform best practices, niche awareness of the account, past Performance of posts by this account to see what resonates from this account. What doesn’t and Also like the current trending conversation about the topic and like what other people are saying so a unique piece of content can be created Has performance of post by the account current trending conversations so unique piece of content can be created, um, optimized for the platform. Ben Ornstein: Um, God, you said a couple other things too. This is why I need my Read AI bot. Michael Houck: Um, let me, I’m going to pop off for a minute. I’m going to call you back in like two minutes. Okay. UNKNOWN_SPEAKER: Sure. Okay. Michael Houck: I’ll talk to you in a sec. Ben Ornstein: Thanks. Ben Ornstein: Hey, sorry about that. No worries. I was just interacting with Claudia because every time I message him doesn’t respond to thread. Michael Houck: And so I need to figure out. No, don’t spend so much time on this. Well, that’s what I’m saying. Like, don’t spend your time on higher leverage things like if he’s going to now be hard to get to reply and threads. Ben Ornstein: OK, let’s live with that, you know. OK, so I was going through the entire like ideal scenario. And I’m adding just a bunch of meat to it so that when I do build this it’s I feel like that is