- Platform: meet
- Source: Read.ai 01KKC2T1J2DSQAH7S6B024QZNZ (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
Jaclyn Yost: Good morning. Andrew Safranko: Good morning. Jaclyn Yost: How are you? Andrew Safranko: I’m okay. How are you? UNKNOWN_SPEAKER: Good. Jaclyn Yost: Yeah, just hanging out in Florida. Andrew Safranko: Well, I’ll have you know, we’ve caught up to your weather, sort of I saw. Everyone was I think you can come home now. Jaclyn Yost: I think I actually New York next week. So I’ll get a little taste. Fair enough. Cool. Andrew Safranko: Um, so, uh, what do I have for you today? So I wanted to confirm. So I think, I think we’re on the same page, so I’m going to have the new link. LinkedIn case, a couple of new LinkedIn case studies, plus I’m going to put something together from John’s PO view, PO, point of view. So those will be LinkedIn for this week. And then… Jaclyn Yost: I want to check on the case study that’s for tomorrow. Oh. Because it’s supposed to be Cthulhu is coming out and posted tomorrow. Andrew Safranko: But I didn’t see that come So I just wanted to make sure we were on track for that Yeah, I’m gonna I was gonna start from there and just work my way down basically based on the schedule And then I wanted to just check with you to see in terms of Twitter content I want to make sure I’m following in lockstep. So Where would you like to focus more or if you have an opinion on that in general? Whether it’s more branding, marketing-focused type of stuff or more product-focused stuff. I want to just kind of get the vibe from you in terms of where you’d like to see more, in general, I guess, internal conversations on your end, sort of what are the most common things that are coming up these days? Yeah, I would say it’s like pretty mixed. Jaclyn Yost: Obviously, I like live in the marketing world, so that’s like what my conversations are normally around, but I know that like like a lot of our clients I don’t even touch. So I would say like a good healthy mix of like engineering product design and marketing just because that’s like what we offer at Big Human. So just like really bringing it back home to the services. Cause like our strategy is just to get leads from social media. So it should like revolve around that we do. So yeah, I would say a balance between the different departments that we have. UNKNOWN_SPEAKER: Cool. Jaclyn Yost: OK, that’s fair. Andrew Safranko: And then in terms of those areas, I know this might be a hard one for you to answer. I know the vibe too, but I want to just check. Is there anything specific internally where we can use that to our advantage? Pop our chest up aside from the case studies But you know, I don’t know either skill set wise or knowledge base wise right like expertise Something we can kind of draw upon if you will that kind of differentiates the voice as well Sorry, can you like clarify what you mean? Jaclyn Yost: Oh Like so, okay. Andrew Safranko: So so back story in context Just like doom scrolling the other day and I follow comments complex networks, I don’t know if you’re familiar, they do like the big media company. Yeah, yeah. And I don’t know if you noticed, but like, so on Instagram, their content’s fairly engaged, like people engage. On Twitter, very rarely do people engage with their stuff. But they’ve got like, I don’t know if it’s a million, but it’s definitely hundreds of thousands, if not a million followers on Twitter. And the reason for that, I think, is because is it’s very vanilla. Like it was just sort of like, here’s a video of something we did, or here’s another drop of some product that, you know, we sell or whatever. Um, so I looked at that and I’m like, Ooh, like we’re not, I mean, we’re not going down that line, but I know like with complex, like when they do things where they show a little bit, like they’ve done like things on it. I don’t know. It’s weird. Like on Instagram they do more of this where it’s like more like they show the office and things like that. I don’t know. Saying we should do that per se, but I’m just thinking of the tone of voice I see from them on Twitter versus Instagram is totally different, which is detrimental to their Twitter, I find, because Instagram, they do so well. So I guess what I’m thinking is, is there anything internally on the big human side that we can use as highlighting expertise of some sorts or some sort of unique I don’t know, aspect of like the way the company works or something like that. You know what I mean? Like, is there something that will help us differentiate Big Human as a company in comparison to others that are out there, if you will? Like, how do we take something that’s sort of like unique to Big Human’s brand, if you will, and use that? Jaclyn Yost: Yeah, I feel like from my perspective that works for Complex is because they’re jumping on like cultural trends. I don’t know what your like which complex you follow but like I feel like my feed is like all of like the click be like Yeah, it’s like people passing away or like Timothee Chalamet like saying that like opera is not important. Yeah Yeah, and so I feel like they like jump on those types of trends that they like know people swipe through on Instagram So they’ve definitely locked that in I haven’t followed of them on Twitter. I’m actually interested that they don’t follow the same type of path or jumping on that kind of stuff, but I guess Twitter is just a different beast of itself and different users. So yeah, I’d have to give it some thought, but I guess Big Human, I know that they we really like want to emphasize that we’re like more of a partner um and so instead of like agencies that are just like doing the work for you like we want to like step in and be part of the team um which I’m sure you’re aware of but um I don’t know if that’s like something that you’ve been considering when you’ve been exploring um I know we used to be like in office but now we’re remote so they definitely heavily emphasize community but gatherings and all that, but I don’t know like how much you’ve been like spotlighting like the team. Andrew Safranko: No, I haven’t done anything for the team, but I know that wasn’t a thing that Steve wanted to do a whole lot of at one point. Jaclyn Yost: Or maybe it was Kelly. Yeah, we don’t like to show faces, but like, yeah. Andrew Safranko: No, you and I agree with that. That’s fair. Honestly, boiling it down it’s in my perspective I mean obviously I can find and I have been sort of unique aspects of the world and trying to create a point of view around that and then around product design tech etc right where I would love to be able to go deeper is like that extra little layer like I think it on it like obviously if I if I worked in big human I know exactly what that I know where the line gets drawn. I can kind of play in that boundary. So that’s where I’m like, oh, I don’t know where that boundary is. I’m trying to figure out like, okay, where, where can I go? Or like, it’ll be like, okay, yeah, this is a big human tweet, or this is a big human piece of content. As opposed to just a unique perspective that is still valid, still gets impressions, views, engagement, but, you know, does, does it live on its own as a big human piece of content? Or does it live on its just a piece of content if you will. Jaclyn Yost: Did you have like any like specific thoughts of like boundaries that you might not want to cross but might be a big human perspective? Andrew Safranko: Not I guess what I’m thinking is how so like in this day and age like everyone talks about building with AI right and that’s a thing and and like oh I can build my product with AI and I know there’s I know there’s, like Steve mentioned in the past, like there’s experiments around doing that internally as well. But at the same time, I mean you guys build beautiful things. You guys build great product, like the work speaks for itself. And like I’ve worked with and at agencies as well, building tech. And I know when you work with a great designer and a great product person, like, oh man, it’s magic. Like you just, that’s such a unique thing. And you guys have a bit of that magic. I can see it. Like, I know for a fact there’s something there. The question is like, what is the approach? Like, I would love to know, like, what’s the mindset when going through that? Because there’s always a, that’s where I found the magic really lived. So as an example, I worked with this one agency and their head of design was also a guitarist in a band. And this guy was like as much of a creative thinker as he was just like a performer. And there was something about him that just like really spoke to, like when you go speak to a client, yeah, I don’t know. It was so interesting. It was like this like jazz rockstar guy having a conversation about design thinking. And it was like this weird dynamic that worked so well and the clients loved it. Work spoke for itself as a result. So it’s that unique little story that you could tell in and around the fact that he works as a design lead as well as he plays in the band kind of thing. So I’m like, okay, like where are those little nuggets of magic, if you will, if that makes sense. Jaclyn Yost: Have you ever like met John or Andrew? Andrew Safranko: Not officially. I’ve spoken to John through like Slack and things like that, but you raise a good point. It may not be a bad idea to do that. Jaclyn Yost: Yeah I mean like I’m wondering even just like sitting here talking to you if like having them like pop into a meeting every now and again like would be helpful because I’ve had these director series interviews with them and John has even like said like he’s he thinks that we should be doing this like more um articles and things like that so like I feel like if we invited him to a meeting maybe and you could ask questions like he really is a wealth of knowledge and he has really great perspective and what you’re saying about working with a really great designer, I’m always so blown away by him. Sometimes I sit in working sessions with him and I’m like, oh my gosh, he’s actually a genius. So I feel like that might be more productive to have them pop in. Or if there’s specific questions that I could pulse him for you, whatever works like internal, I would have to like talk with Kelly about it, but maybe that’s the piece that you’re missing. I don’t know. Andrew Safranko: Yeah, for sure. I think more conversations is always a good thing. Even if it’s just like popping in these meetings, right? Like 15 minutes, like no pressure. I don’t want to be like, Oh, give me an hour of your time. You know what I mean? I understand everyone’s worked it, but yeah, to your point, like popping in for 15 minutes, like, all right, cool. Like what’s the one thing this week that you’re thinking about or lately? Like what’s the one thing that, top of the mind, just ramble like for five, 10 minutes. And yeah, give me that one like little blurb. I’m cool with that. That would work actually pretty good. And then there’s no pressure on their end. It’s like come in, ramble, talk. You know what I mean? They don’t have to prepare, they don’t have to think. Like it’s just come in fresh. Yeah, that could work. Jaclyn Yost: Well, like what have you seen this week? Yeah, like anything that’s top of mind. I think that that’d be great. Yeah, like for example, like when I talked to John, I had like two different interviews with him because like the first one we had, And then the second one, he was like, I actually wanted to talk about AI. And so like, we like dropped on another call just to like, hear what you wanted to say about AI. So it was like moving in the right direction in that sense. No, I am have a meeting with Kelly later on today. I can bring it up there. Andrew Safranko: Okay. Yeah. Just, just a thought. Um, you know, I’m just thinking of like, how do we keep evolving really? Right. And go forward. So, um, yeah. I want to make sure it’s no pressure though. I think also the best conversations is when there’s no pressure. So yeah, whatever you think makes the most sense on your end, I’ll follow your lead. But if it’s just this 15 minute time slot, that’s perfectly cool. Jaclyn Yost: Well, yeah, that I can also like pitch, like pulsing them in Slack, just like on a Monday basis of like any like articles that they wanted to send through or anything that they’ve been reading could also be a good option too. Andrew Safranko: Totally. Yeah. I mean, if it’s literally, hey, share some thoughts, like, what are your thoughts this week? Like, if they matter, if they’re cool, if they don’t, like, again, no pressure. Jaclyn Yost: Wonderful. Okay. Sounds good. I’ll let you know. I’ll keep you posted on that. Sounds good. Andrew Safranko: Appreciate it. Otherwise, I’m cool. You’ll see the graphs later this week, as usual. Sounds good. Jaclyn Yost: Just, like, the Cthulhu is supposed to go live tomorrow, so I just want to make sure that that’s We’ll have that post today. Yeah, no problem. Andrew Safranko: I’ll get it to you this afternoon. Okay, cool. Thank you so much. Jaclyn Yost: All right. UNKNOWN_SPEAKER: Cheers. Andrew Safranko: Talk to you later. UNKNOWN_SPEAKER: Bye. Jaclyn Yost: Bye.