- Duration: 49 min
- Platform: meet
- Source: Read.ai 01KH75E82492F28TAYBXDQYK67 (https://app.read.ai/analytics/meetings/01KH75E82492F28TAYBXDQYK67)
Transcript
[UNKNOWN_SPEAKER]: Okay, so… [Michael Houck]: Yeah, so let’s do this. I’m going to pull up the doc, Greg, that you shared. Where is that in the channel? Is that in the… [Grigorij “8664 Grigorijrichters” Richters]: Yeah, it should be in the channel. [Michael Houck]: Oh, it’s in the broader channel. [Grigorij “8664 Grigorijrichters” Richters]: No, with Emil. [Michael Houck]: Wait, is this the media guide or is this… [Grigorij “8664 Grigorijrichters” Richters]: No, no, it’s the one above. It’s the… Okay. Do you see it? [Michael Houck]: I’m in there now. Okay, cool. Um, okay. So structure of the talk or goal of the talk is Tatem. How do we, how do we describe the, um, the topic we were DMing? [Tatem Lindner]: Um, I think we hadn’t 100% fleshed that out. I think I was kind of waiting to see how you guys wrote it on the flyer, but hold on. It was just kind of like general and Neil and being like millionaire. [Michael Houck]: Yeah, I think we moved it back from the original idea to be more around his system and his and tied into what we’ll be talking about a little bit in the book, right? Make it a little bit more practical rather than academic. [Michael Houck]: Um, which I think when I skimmed this, I think it pretty much aligns to, I’m just skimming through this again. Yeah, it pretty much aligns to, uh, Greg, which you wrote out here at a high level. Um, but let’s, let’s go through it. So, um, I mean, Greg, do you want to just talk through this first, this first part, like the hooks that you about? Uh, yeah, let me just pull it online. [Grigorij “8664 Grigorijrichters” Richters]: It’s easy for me to. [Grigorij “8664 Grigorijrichters” Richters]: I mean just you know it’s kind of just yeah starting kind of pulling people in you know kind of nice question you know get them kind of get them engaged early you know like pull their hands up that sort of thing it’s a nice kind of icebreaker I feel like and you know I’m assuming a lot of people will say I mean maybe we make this more than six hours is this what we It’s not on a Monday, right? Because then maybe kids will party. It’s like on a Thursday, I think, right? I wanted to say a Thursday, hold on. Yeah, so I would assume that people on a Wednesday maybe not drink as much and, you know, have their six or seven hours of sleep. Anyways, it’s just kind of like, okay, you do seven hours, I do three and a half. [Tatem Lindner]: I think it might be on a Tuesday. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, but it’s not like on a Monday, right? And then, yeah, the connection. I didn’t actually realize, because I had thought that the connection was to the old professor who moved to NMSU. I completely forgot that he had actually given this speech before as part of the series. So I mean, that’s nice, just having a little bit of a connection. Yeah, and this whole thing around, like, we won’t promise you anything, it’s not like one of those kind of formulaic speeches that, you know, if you go A, B, C, D, then you’ll become a millionaire. I don’t know if it’s a journal thing. I just think it adds a bit of cred. It’s kind of like, oh, cool. And I don’t know if we want to go into like the three and a half million impressions. I don’t know, you know, but kind of just talking about that topic. I think even if you just mentioned the topic, I think a lot of the folks, because I’m assuming everybody’s going to be Gen Z in that audience, is going to be like, oh, Oh, wait a minute, you’re stealing my free time. So I think just to have a little bit of an emotional reaction. Yeah, so that’s kind of it. But yeah, just kind of setting it up a little bit and being a little bit like giving it some punch and a little bit in your face, essentially. OK, so I think I like it a lot. [Michael Houck]: I think the only thing I would add is in this first part, we should make it clear that this was while he was in college, so that it’s more relatable to the people in the audience. They’re like, oh, while I was out partying this weekend, I could have been doing it. They frame the whole rest of the talk through that kind of lens, which I think will be good. [Grigorij “8664 Grigorijrichters” Richters]: I mean, he said yesterday that he wants to write this anyway, so we’re just kind of giving him some inspiration, right? [Grigorij “8664 Grigorijrichters” Richters]: So yeah. [Michael Houck]: So while at college, we can even highlight this just to be kind Yeah, and then the talk is a chance to go deeper than a headline. I don’t know if I like that line, but I do like the impressions. I think leaving that in is good. Do we know if that’s it? Or like, I feel like with some of the viral social posts, it probably got even more than that, right? [Grigorij “8664 Grigorijrichters” Richters]: I don’t know. I’ve got a, I’ve got an employee who had like 15 million impressions on this X thing. And I just like maybe the three and a half million, because this is like also, you know, I don’t know. I mean, it’d be great if we had numbers from Wall Street Journal, right? But, but we don’t, I don’t know. Maybe we could say millions of impressions, I don’t know, something like that. [Michael Houck]: I mean, I think having the numbers is better. So we can, we can leave it if we don’t feel confidence higher than that. Um, but 3.5 million still sounds good. [Michael Houck]: Um, okay, cool. That sounds good. And then, yeah, I think that makes sense. Cause then he’s talking about immigrants and first gen entrepreneurs and then all of a sudden he can tie that into his own story. So I like that flow a little bit better. Um, yeah. [Michael Houck]: just reading through it. [Michael Houck]: So you said he wants to basically write this out himself. Is that what you’re saying? [Grigorij “8664 Grigorijrichters” Richters]: He just wanted some bullet points. He just wanted some direction and inspiration. So I think if we’re just hammering down a structure for him a little bit, then he kind of goes out and writes it, I think, just so it’s also, you know, gets better into his head, I guess. [Michael Houck]: Okay, so the reason I ask is because we also need to make slides for this, I imagine, right? He’s not going to just be… [Tatem Lindner]: I can do slides if you like me to. I can put together some slides because Emil wanted to finalize this speech this weekend. It’s probably easier me to be able to just chat with him over it and create the slides in unison, you know? [Michael Houck]: Yeah, I think that makes sense. My concern was going to be time frame, like if he’s going to write the speech over the next even like, like, I didn’t know it was gonna be this weekend, but it was gonna be like next week or something. So that point was slides after. I agree. [Tatem Lindner]: He said he wanted it by Saturday for him to know what he was saying. And so once he figures out exactly what he wants to say, I can you’re putting all the text that he’s saying on the slide, right? [Grigorij “8664 Grigorijrichters” Richters]: And he can just kind of almost put titles. [Tatem Lindner]: Yeah, I think because also then we can start to understand how long it would take for him to chat through everything and have a realistic time frame. [Grigorij “8664 Grigorijrichters” Richters]: I was also going to ask, you know, because this is again, it’s not a pitch or a scientific talk, maybe instead of like doing kind of classic slides with like the white rim and stuff, maybe almost just visuals, right, that he can kind of like flick through. I mean, it’s like the Wall Street Journal headline, it’s like a picture of him in Russia, it’s a picture of him, you know, like it’s more kind of like that. [Michael Houck]: Maybe I should have been more specific, but that’s, I mean, that was sort of implied. Like whenever you’re doing a talk, you don’t just want to have like actual, like, PowerPoint slides behind, you know. Yeah, but you know what I mean, like, it’s all there. [Tatem Lindner]: I used to do contests, so put this together. You’re the right person for this. That’s how I paid my way through school. [Tatem Lindner]: We do want to, however, fact check some of the things in the origin story, because some of those I can automatically call bullshit on. [Grigorij “8664 Grigorijrichters” Richters]: Which ones? He did not teach himself concert piano. [Tatem Lindner]: He knows how to play, but he didn’t teach himself. His grandpa created a university in Russia, so there are entrepreneurs in his family. First American entrepreneur. Yeah, you can rephrase it, probably. [Tatem Lindner]: Or you could say, just cut out that line and just say what his parents did. [Michael Houck]: Yeah, that’s better. [Tatem Lindner]: Yeah, I would just take out the piano. [Grigorij “8664 Grigorijrichters” Richters]: Like he said, he did that. He was just not great at it. And it says field a regional audition. [Tatem Lindner]: Yeah, but he had an instructor for piano, you know, like he didn’t teach himself. [Grigorij “8664 Grigorijrichters” Richters]: I would assume because it’s his story that he would kind of go through this anyways and be like, I mean, this is more like guideposts. Maybe it wasn’t 70,000 that he made in cash, but it was 68, he’ll obviously know the facts. This is not a, you know, so I think you can just use it as a guidepost. [Tatem Lindner]: Sounds good. [Michael Houck]: And then we established she’s made some money. [Michael Houck]: Is this a concern? Like, do we think that the people in the crowd will be Silicon Valley-pilled too much? [Grigorij “8664 Grigorijrichters” Richters]: What do you mean? [Tatem Lindner]: No, not at schools, I would say. [Grigorij “8664 Grigorijrichters” Richters]: I mean, there’s some great case studies, right, of like companies that don’t need any VC fund. [Michael Houck]: No, no, Greg, my point is that I would not expect undergrads at a non-Bay Area college to believe that their first business does need venture capital in the first place. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, maybe, but if you look at somebody that’s hyper-successful, almost to age, and kind of wonder, okay, what trick, okay, he didn’t have the family money, but there had to be So if it was just like at the right school with like all these VCs and stuff with just, you know, like $10 million. I think it makes sense just to say, let's just kind of say that, right? Like you don't need it. [Tatem Lindner]: From venture capital to like a certain amount of money or like a lot of funds behind you or something, you know? [Michael Houck]: I guess my point is that maybe, maybe, I mean, Tatem, maybe you can tell me that this is no longer the case because you're closer to when you were in college than I am. [Tatem Lindner]: will you know some of them will I was a business major business minor computer science major assume that if you're if you're in you know that if your business school that you would have heard the term but yeah honest if we're doing it directly to business people we're probably fine to keep it if we're doing it school-wide, we probably do want to change venture capital because when I was studying pre-med, I couldn't tell you what venture capital was and I could only do that when I switched. Who is the audience for this? [Michael Houck]: I don't know. [Grigorij “8664 Grigorijrichters” Richters]: I want to say it's wide throughout the whole university because I think that's what they said they could distribute the flyers and stuff. [Tatem Lindner]: throughout all campus. [Grigorij “8664 Grigorijrichters” Richters]: You know, just like, you know, like, you can self fund without any, you can you can, like, you can build a business with no money. Yeah, that's that. [Michael Houck]: That's the point to make is that you don't need outside money to start a business. [Grigorij “8664 Grigorijrichters” Richters]: But if your uncle is a billionaire, it can't hurt. [Michael Houck]: Okay, so Let's go to the next one It would be good to hear to get into why he targeted this business like You know if people look him up on social before they're not gonna see he has a huge tick-tock following So why did he do tick-tock marketing? Like why was that a business that attracted him early on and b why was he able to you know do it successfully the second part we sort of get into a little bit but that first part I think it'd be nice for them to hear like the inspiration for him and like not that he was so passionate about it necessarily but rather that he saw the opportunity and like took a pragmatic view to go make it happen I I actually like that because you could even make it a point, right? [Grigorij “8664 Grigorijrichters” Richters]: Like he could even, I mean, as an image, could even have his follower count on TikTok just to make a self-reference of like, you know, this, I think Jacob used to make this point where it's like, you don't have to have, what is it? Oh yeah, if somebody looks at your Instagram as a social media person and you don't have like 10,000 people means you can't do it, right? Because you, you know, you don't have like a huge account. So you could kind of make a reference even about that. You know, you don't need to have a huge following for this. Yeah, I think that's a really good point. [Michael Houck]: If we're trying to inspire them to go build their own businesses, we've got to sort of, you know, walk them to the water a little bit. [Michael Houck]: Like, not we don't need to do right now, but like, make a note. [Tatem Lindner]: Actually, it would be really funny to with cow, he didn't even have a pitch deck. So I think it'd be interesting. He didn't know what a pitch deck was back then. Maybe interesting to draw on like, him not even understand. Landing, anything to build off of that. [Michael Houck]: So fun fact, well, actually, I guess this is technically true. Whether it's been for landing clients or for fundraising, I have never had to create a pitch deck in my life that we've actually used. Like, I've made them for myself and for other people, but never actually had to use them. And they're on my list of people for that. [Tatem Lindner]: Do you know how many times I've been like beaten up over a pitch deck because nobody listens to what I say. They only want to like pull on the most random ass things as a woman. It's so annoying. It's so annoying. One time I misspoke and said a word and like mispronounced it incorrectly and that's all the man said in the entire Meeting was like grilling me on how I mispronounced a word. [Grigorij “8664 Grigorijrichters” Richters]: What do you then do like you just you just talk I mean, you know send stuff an email then what's that? [Michael Houck]: You're not using a pitch deck. [Grigorij “8664 Grigorijrichters” Richters]: What do you send people an email? Hey, I'm raising my right now for a client right like I'm doing an investment thing with Comcast. Yeah and a couple of others And it's like, you know, like the pitch deck is usually the first thing I get asked for. [Michael Houck]: Yeah, we don't really just get on calls, just talk it out. And I guess in my case, like having the audience really helps because they like we're selling services, you know, so they're just like, oh, this guy knows what he's doing. He doesn't need the deck. [Grigorij “8664 Grigorijrichters” Richters]: I guess if it's like something that you kind of understand on that level, right. But if it's like something that's kind of very technological and it's like, you know, yeah, it's interesting. Point though. I think that's an interesting... I'd be curious to know what Emil's experience with this is. Could be an interesting perspective. [Michael Houck]: Yeah, actually I probably will be creating one later this year, but we'll see if I need it for the new fund. [Tatem Lindner]: You don't have to add it to your data room, or if you're trying to get warm intros, nobody asks you for your day. We used a Notion doc for Launch House. All right, get out of here. [Michael Houck]: Let's move on. It was 2021. [Tatem Lindner]: Oh my gosh. [Grigorij “8664 Grigorijrichters” Richters]: Do they just say like, yep, and they don't need to like internally. [Tatem Lindner]: So curious about this. [Michael Houck]: Oh, they do a lot of they do a lot of background references. Like a lot of my friends called me and we're like, or texted me and we're like, Hey, you know, Andreessen just called us, like, Andrew Chen just called us like, well, it's like financial projections, like VCs don't care, because they know they're made up. It's actually a negative signal to VCs if you send really detailed financial projections, because they know that everything's going to change and those projections don't matter, but they don't know that you know that. So if you present them as like, here's where the business is going to be in a couple years with the finances, they're going to be like, that's us. You don't know what you're doing. [Grigorij “8664 Grigorijrichters” Richters]: That's a smart. I got, I got a newsletter. [Michael Houck]: It goes out every week for free. [Michael Houck]: No, I, I should Read the fucking launch house saga at one point. That would be fun. Um, anyway, let's keep going. Let's keep going. Um, okay. So, yeah, let's elaborate on that. And then, okay. [Tatem Lindner]: I think for that point that you're on right now, we could maybe have him elaborate on the fact that he got Miami to pay for his tuition, basically. [Michael Houck]: Yeah, that's cool. [Tatem Lindner]: Yeah, that could actually almost be an opener if we want to circle back because I mean, imagine you're talking to all of these college students and you're like, I got, you get where I'm going there, but yeah. [Tatem Lindner]: That's brilliant. I love that. [Michael Houck]: That'll hook their attention quite a bit. [Tatem Lindner]: I think so too. Um, okay. [Michael Houck]: And then like TBD, like up to Emil, if he wants to elaborate on this, I kind of agree, Greg, with you, like keeping it concise, like we don't need to go into super detail. It's not what the talk is about, but it's up to him if he, if he wants to do that. [Michael Houck]: Yeah, this is good, ties into the college experience, good anecdote, story to add. I actually didn't know that he raised money for Candid, or for Step Up. Was this debt, Tatem, do you know? Or Greg, do you know? [Tatem Lindner]: You're talking to me or him? [Michael Houck]: I'm talking to anyone who knows the answer to the question. [Tatem Lindner]: Honestly, at this point, all of the raises get really fuzzy to me. A lot of times, like back then, he would just call a couple of people and then he'd have it raised, you know? I think it was Steve as well, wasn't it? [Grigorij “8664 Grigorijrichters” Richters]: It wasn't like Steve that he like, you know, got some money and then kind of, yeah, there was There was Steve, there was Rob. [Tatem Lindner]: Rob's put a ton of work into it. So I felt like whenever he needed a bridge or whatever, he could basically get it. [Tatem Lindner]: Which is why, by the way, this whole entire thing with Flash Pass is probably the most frustrating thing he's ever gone through. I bet. [Tatem Lindner]: yeah it's why do I say that because because it came so easy and now it's like uphill battle I think it's just been like a weird 180 of this is not how i've had to do it before that's what I thought of my movie and when I was 20 nominated for the oscar I would vote for it thank you yeah I have no clue what it's about but Do you want to elaborate on this? [Michael Houck]: Like, why? [Grigorij “8664 Grigorijrichters” Richters]: kind of projections. [Michael Houck]: I feel, okay, I think, I mean, this is just very nitpicky, but like, I hate this phrasing, people like you. Like, I feel like that's like, hopeless, like, I am so great. And I bestow upon you the jobs. [Michael Houck]: Sorry, that's like, yeah. Okay, cool. Okay, now let's get into the meat of it. I want to make sure we have enough time for everything. [Michael Houck]: Um, is this Greg, is this already like the stuff from the book basically? Like, have we already outlined this for the book? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, it's a book book. And then the, which was kind of the book, right? The context for an MSU that you guys shared. I know somebody shared it with, with the university, one pager that was kind of based on the book. [Michael Houck]: What plane? [Grigorij “8664 Grigorijrichters” Richters]: What do you mean loop in the plane? Oh, this is, I don't know if Emil's talked. [Michael Houck]: I mean, I think he probably mentioned this to you guys, but he's thinking about buying a plane. [Michael Houck]: I'm just saying like, he's like, he's like, it'd be so much cheaper and so much more time efficient if I could fly like some little like plane that I have from place to place. I was like, okay, well, if you want to do that, like this would be a place to mention that like helicopter was step one. It's so hard to like make that and not come off like I don't know like out of like not among the plebeians. [Grigorij “8664 Grigorijrichters” Richters]: it's like this guy who's like barely my age like just a bit older than I was just in college and has no money from like parents or like you know rich parents or whatever is like coming into helicopters like the coolest thing I mean doesn't you know like to look up to and to be like you know if money is your thing if money is your driving whatever yeah but yeah I guess I guess that's true. It's like when they come to these concerts and the stars arrive like at the helicopter. Robbie Williams used to do this all the time. It looks just amazing. Comes in and just kind of works out you know and it's like yeah normal. I think it's cool and it ties into the whole show that we're gonna try and sell to Netflix and it'd be great like visuals if we can say he's already doing this as a collegist. [Grigorij “8664 Grigorijrichters” Richters]: Oh, man. [Michael Houck]: Yeah, I guess we can work on the logistics there. [Grigorij “8664 Grigorijrichters” Richters]: Do they have enough space to land a helicopter? [Grigorij “8664 Grigorijrichters” Richters]: Everybody out of the way, the heli is landing. [Grigorij “8664 Grigorijrichters” Richters]: It's like I had to once run from Air Force One in Barrie Park in downtown New York. It was coming so low. I think we have to be a little I mean, maybe they won't care about this, but you should probably be a little bit careful around this point? [Michael Houck]: Because I feel like schools will not love this. Like, oh, you can get like school so easy, you can graduate with a 3.9. And not pay attention to your classes, you know, just pick it up. [Grigorij “8664 Grigorijrichters” Richters]: The other thing schools will not like, by the way, is the fact that he like, it's like, you know, the that the university paid for his tuition and stuff, right? They'll they won't like that, because every other student will come and say, hey. [Grigorij “8664 Grigorijrichters” Richters]: Well, he's doing work though. [Michael Houck]: I think that one's probably fine. Yeah, I agree with this one. [Tatem Lindner]: I also think that we should be remembering that it's not just like what he's done, but we should almost be making him be idolized. Like, I feel like we're almost listing all the things he's done as if we're writing an article about him instead of making it into a way that people really want to do what he's doing, you know? Elaborate on that. [Michael Houck]: Like, what would we take one example here? Like, what would we change? [Tatem Lindner]: Okay, like, everyone, if we just list that he's cut off his childhood friends and that he, like, didn't go to any family gatherings, et cetera, et cetera, that's not very inspirational. And I think we should almost be inspiring as we're going along. Like, yeah, the chauffeur and stuff is kind of cool. But it should also feel like we're teaching them something inspiring that they can carry on with them and that they don't leave there being like, oh, that guy has no friends. And it should instead be like, wow, I want to be like him. I want to ask him questions. To know him more and what can I do to become him, you know? [Grigorij “8664 Grigorijrichters” Richters]: I feel like then that's kind of taking the whole sugarcoating thing away, right? I mean, that's what he's sort of saying. It's like, okay, you know, there's real sacrifice here. And also if you look at, I mean, why do people idolize somebody like Elon? Obviously he's super wealthy and all that stuff, but it's like, you know, sleeping on factory floors and things. It's not like people are like, oh, I want to do that. That sounds cool. [Tatem Lindner]: But Elon, you see his successes. Like highly in all of the media so like you know what he's doing and you see everything else already out there if we're just giving almost a lecture on every bad thing that you have to endure in order to do something you know like nobody is gonna leave there thinking that they spent that time but I can also argue that maybe he only needs to I mean maybe the goal is just to like reach that 1% of the kid that's like yep this is to sell the football and maybe that's why the 99% won't do it because it's too hard, but it's funny. My thought is that that 1% isn't going to get us into multiple speaking events, and that 1% isn't going to move the needle on social platforms. [Grigorij “8664 Grigorijrichters” Richters]: So you're thinking more in terms of, you're thinking commercial here, meaning this is the real, you know, we've got 200 kids and 50 of them love that. Okay, yeah, I get that. [Grigorij “8664 Grigorijrichters” Richters]: rather than just giving a really... [UNKNOWN_SPEAKER]: Right. [Grigorij “8664 Grigorijrichters” Richters]: That's a point. [Tatem Lindner]: That's up for discussion. I don't know if you feel like... [Michael Houck]: I 100% agree. I agree. I mean, if that's the thinking, I agree. [Grigorij “8664 Grigorijrichters” Richters]: Just make it more inspirational. I mean, he can talk about all the stuff that he's planning about St. Macy's and stuff like that. He can talk a little more about those things, right? Like the, you know. [Michael Houck]: It's about painting the picture of what this enables him to do, right? It's about painting the picture of the future, the passion, the mission. Like up until this point, We've just sort of like, you know, we've established the origin story, but we haven't really established motivation. We haven't really established passion. Um, so I think if we're going to get into this, we need to frame this through, through that lens. Like why is he outsourcing everything? Like, okay, yes, it's because he wants every minute to go back into the business. Why is he so intent on having every minute go towards the business? Why is that important to him? [Tatem Lindner]: My whole thing for, is that you have to remember who your audience is and why they've even shown up. And if you want this to be a recurring thing, it does have to somewhat move people and inflict a certain emotional response. [Michael Houck]: OK, let's move forward in the interest of time. I have a very hard stop at 4. I'm going to have a lot of doorknobs. [Grigorij “8664 Grigorijrichters” Richters]: Okay, costs. [Michael Houck]: I think the cost is pretty straightforward. I don't know that we need to change anything here. There's obviously like pictures and things we can use here. Yeah, it's just this is where we establish the honesty that it's not for everybody, etc, etc. So I'm with you there. [Tatem Lindner]: I think also when we get into this excessive work hours, the deprivation, like what the science says, there was a time that his doctor told him he was going to die at like 30 if he didn't change what he was doing. I think that's just kind of something interesting to call upon and be like, I just decided that my health didn't matter, you know, that I wanted something more. [Michael Houck]: I mean, I don't, I don't think we probably want to lean too far into that because I, I mean, I don't know. My personal view is a lot of academic research is sort of flouted in our faces to make us not pursue great things. Personal view, like, Oh, you can't do this. You can't do this, you know, whatever. 50 people said that. [Michael Houck]: So it's a principle, like, that's how I feel about a lot of it. I feel like that's probably what some of this stuff is based in. But also some of it is based in reality, too. So it's like, it's obviously impossible to prove that one way or the other. So we don't want to put Emil too far in that debate. That's going to lead to A, delegitimizing some parts of the book, which we don't want, and B, just, I think, opening up conversations that probably are Not the conversations we want to be having that makes sense. I gotcha Um, but we can we can note that though like it's like a one-off anecdote. I think that's powerful and that's like a one That's interesting thing. We can know as all I'm saying is I don't think we should We should pull too far on that thread beyond that, you know No, I agree. [Tatem Lindner]: But also we shouldn't know that unless it makes sense in the context of what we're putting out there, you know Yeah, we end up getting into like this this, what the research actually says area, then maybe, but I don't know. [Michael Houck]: Yeah, great. To your point from earlier, I don't know if people want to see the where it extracted about the school. [Grigorij “8664 Grigorijrichters” Richters]: I am leaving you. [Grigorij “8664 Grigorijrichters” Richters]: The title should just be like, are you still paying for your own tuition? Then you're done. [Michael Houck]: By the end of this talk, you'll be able to get this school to give you $200,000. That’s good. Um, you know, I hate when it was for you. [Michael Houck]: Okay, cool, let’s Let’s keep going Was it just that week Greg or do we know if it was like also because I mean I think went really big Do we know if it was like for the month? [Grigorij “8664 Grigorijrichters” Richters]: We say that yeah, I mean you just have to say I mean somebody for the week number one, but I mean I did ask and they said, you know anything about 2,000 comment is like definitely in the top 10 especially if it’s from outside the journal because they have like their own you know column lists but you couldn’t like specify like a ranking that’s why we can say it’s one of the most you know of the year but not um yeah like like it’s number three most Read on wall street journal or whatever I just I kind of feel like it’s I don’t know but I would assume it’s kind of Read at one piece gets [Michael Houck]: like three letters that get published but I think this this quote have I have qualms with this quote I think it makes sense and it’s sort of a high-level opinion that a lot of people can get behind but part of me part of me feels it’s off but that’s a that’s okay I mean yeah it’s My issue with this whole talk kind of is, to your point Tatem, I don’t know that a lot of students are just going to love it. [Grigorij “8664 Grigorijrichters” Richters]: It’s not like, you know, like you go into a Democratic New York crowd and say Mondani is the best, or, you know, you go into Republicans and say we hate him. It’s not sort of like that black and white. I feel like like with the Wall Street Journal, you’re probably going to get a small fraction of people when he says stuff like the word like felon stuff. I think a lot of kids are going to be like, no, that’s not for me. It’s um Yeah, I don’t know. [Tatem Lindner]: I just I just feel like you know, this is not very kind of commercial thinking that way I think it’s hard because We almost have to make it somewhat in the middle where we’re not like Too political or like too opinionated, but also if we’re not opinionated enough, he’s not special, you know So we just have to toe that line a little bit, I believe, especially when we remember that our audience is Gen Z, like maybe telling them that they, I don’t know, that they’re whiny is probably not like the best. [Michael Houck]: That’s actually not my problem with it. I do see that perspective. My problem with it is that the cost of living crisis is not caused as much by like people being lazy. It’s caused by the fact that there’s like millions of more tens of millions of more people in this country than there were before. And they’re all in the same city as everyone else, but that’s a whole other topic that we probably shouldn’t get into. So it’s like, it’s not like an accurate Read. It’s like my, that’s like my question. I don’t know. [Grigorij “8664 Grigorijrichters” Richters]: That doesn’t seem like a very densely populated area. I don’t know, man. It’s pretty close to real Mexico. [Grigorij “8664 Grigorijrichters” Richters]: I get the point. I mean, I mean, it’s just my point is like, Emil is not really the, I think he’s more of a hot talker, like kind of, you know, tell you the truth. And it’s kind of like tough rather than like the one who wants to win every popularity contest. Cause I feel like that wouldn’t be on brand. So my thinking is, I also personally, I mean, I kind of have my doubts of like doing this once a month or really, even if it’s like 5k will really make a lot of sense if there’s a lot of prep work like travel work that goes into it. I feel like maybe doing like two or three per quarter if it’s like Harvard. Because once he starts writing the book and with everything else going on, I mean the book is going to take a lot of his attention. Once we have this done, it’s the same thing every time. [Michael Houck]: Essentially we’ll speak and we’ll experiment, but there’s not going to be this much prep for either him or for us each time going forward. [Tatem Lindner]: show up and do the same thing every time. That’s what it’s copy paste. [Michael Houck]: That’s what it should be. [Tatem Lindner]: Which is why I kind of wanted to make sure that we made it, you know, not too political the first time around, because then we, it requires us to less work later, changing it from one stance to another, depending on the state, you know? Yeah, I agree. [Grigorij “8664 Grigorijrichters” Richters]: I just think that Emil should be Emil and we shouldn’t be like, trying to kind of tone him down. In sort of his ideas, just because, I mean, even if it’s just like good footage that we can use, you know, but I don’t know. [Michael Houck]: So structurally at a higher level, like we get to the system, we get to the costs, we back up everything, the research or we acknowledge the research. And then I’m sort of like, I feel like we go into like a, it’s almost like we transition, like the talk is about, if the talk is about the strategy and how you can implement it, it feels almost like going back to, and maybe this is how you implement it. I don’t know. Um, and we do have to note this because it was a big moment, but I guess it just feels like we’re leading up to, Hey, here’s, you know, from my origin story, from building these businesses, here’s how I did it. Here’s my system that you can go use. Here’s sort of what the counter opinion is. And then we sort of just like talk about the wall street journal op-ed, you know what I mean? [Tatem Lindner]: It almost just doesn’t flow correctly. It’s like, well, like in a perfect world, where do we go after this? [Michael Houck]: We establish the system, we talk about the other opinion, and then presumably we get into, okay, what do you need to do to implement this yourself? And so this section sort of gets at that. This section is fully unrelated to that. It’s like how people will react to it, which I think is fair. Maybe we frame it that way. Here’s the larger debate. But I think we need more about how to implement this system yourself. I agree. [Tatem Lindner]: How long is this speech supposed to be? Do we know? Is it like an hour? [Tatem Lindner]: Don’t know. My thought is, is there a way that we can make it a bit hands-on? Takes up some time, plus teaches people like an actual system. [Tatem Lindner]: What do you mean? [Grigorij “8664 Grigorijrichters” Richters]: I don’t know. Like almost workshop it. [Tatem Lindner]: Like some people actually understand how things work. I don’t know. I actually don’t know. I’m just kind of talking, you know, like anybody has a business idea. [Grigorij “8664 Grigorijrichters” Richters]: Pitch me a business in five, 10 seconds, you know, like, okay. [Michael Houck]: You kind of like, you know, it requires quite a bit of, you know, like, Yeah, I think it’s just about, I think these sections are both sort of like directionally on, I think reframing them and like elaborating and condensing certain parts of them. So I think these comments sort of get at that and help see those and kind of see what he says. But in the interest of time, again, let’s move forward to the last one. [Michael Houck]: When we when we say this how does this land for people like especially this the second part like Do people hear this and they think like oh like what a good guy or do they hear this and they think like Like oh, yeah, that’s nice to say but like let me give you a billion dollars first, you know If that’s what you care about why not like I feel like a very like Gen Z impulsive reaction to this would be like if you really cared about climate change and income inequality you would devote yourself to it now instead of being a person first yourself you know yeah I don’t think that’s just Gen Z right I [Grigorij “8664 Grigorijrichters” Richters]: think in general but you know I don’t think you need a billion dollars to to be dedicating, you know, like look at Greta and look at some other people. I mean, you know, whatever you think, but you know, like you can make an impact, right, on some of these things without money. So, but again, this is something that Emil says all the time. I mean, it doesn’t have to be, that’s why I have an issue with making this commercial anyway, because I just don’t think that Emil is very, you know, he wouldn’t win any popularity contests with this ever, you know, because most people would just disagree. It would be the 1% that might be like, well, at least he’s being honest, at least this and that. But he’s not going to get, after this talk, he’s not going to get out of those 200 kids. He’s not going to get 100% saying, I agree, this is great. They’re going to be like, douche, or whatever. It’s just going to be that reaction of like, [Michael Houck]: It reminds me of when Dave Chappelle did the SNL monologue, and he was talking about how in 2016, or in 2015 the presidential debates, Donald Trump was talking about how he was just being like, hey, we really are doing all those things you think we’re doing. That’s like the vibe that I’m, again, but like, I don’t know if, I don’t know, I just, I work, I get the point. I worry about the phrasing. And I, you know, this is a larger thing that goes beyond just this talk, but just how we position this, I think. I mean, one of, I’ve called out a few times to this, I think there’s a Some ways that we phrase things, then we just sort of accept this as a team and maybe we should revisit it. There’s a good motivation behind it and it positions Emil as high value, but it can also, the way it’s phrased can come off like a little douchey too. And I think we want to avoid that as we sort of go more public with some stuff for him. [Tatem Lindner]: No, I agree with you 100%. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, but yeah. Has to be avoided in, I mean, also, like, if you look at the storytelling we’ve been using so far, right, it’s not like he goes out there and family and friends go out and, you know, I don’t know if we can be that successful on this, but I mean, yeah. And I also know you’ve got to run, but we can do a few guys more, we can do, like, on Friday, I’ve used this phrasing before. It’s part of the playbook. [Michael Houck]: All I’m saying is that maybe we should rethink it if he’s going to be standing on stage talking to people in person as opposed to just putting it out online. [Tatem Lindner]: I agree because you can flip anything into a few seconds and if those are the few seconds that Lynn online, he can get cancelled quickly, which is fine, but I don’t want to really clean up things if we don’t have to. [Michael Houck]: Yeah, okay, that’s fair. I like the closing challenge. [Michael Houck]: Okay, I don’t have anything else for this. [Michael Houck]: Okay, so I guess next steps here, then are we sending this to Emil and he’s putting something together this weekend, Tatem? Is that the idea? I believe so. [Tatem Lindner]: I want to add kind of a CTA to the end to get him more followers. Like, I think I was mentioning to you before about people DMing him questions, and he says he’ll answer them all. Within the next day if they do that or something. [Tatem Lindner]: Just a few different things that we could think about there, but I think it’d be cool to actually get people onto socials. I think that’s smart. [Michael Houck]: Let’s say, let’s pick one, maybe IG or TikTok, either one, or LinkedIn even, I don’t know. Whatever we think they’re going to actually use the most. [Tatem Lindner]: Probably IG. [Michael Houck]: All right. Tatem, give me a ring or shoot me a text or whatever this week. If you guys run into anything you want to jam on as you’re going through and setting this up. I’ll be I will be available Sunday not Saturday. [Tatem Lindner]: Okay, perfect because I was gonna say I think we’ll finalize it on Saturday and then I’ll put together some slides on Sunday Thanks guys