- Platform: meet
- Source: Read.ai 01KG02RYYBMDG85ZPKTVFVPTR1 (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
UNKNOWN_SPEAKER: How are you? Andrew Safranko: I don’t even have a camera. It’s saying make sure your camera’s on. I don’t have a camera. Andrew Safranko: I may not be on camera today. Sorry about that. No, it’s okay. Jaclyn Yost: I’ll just turn mine off so that we’re not staring into the void. It’s so weird. It’s so random. No, it’s okay. I’m good. How’s it going with you? Did you guys get hit with that major snowstorm? Andrew Safranko: I did. Jaclyn Yost: We did. It was weird though. Andrew Safranko: I’m like some in Toronto, but I’m in a suburb north of the city. So usually actually we get hit a bit harder, but, um, the city ended up getting hit. I think the city got hit with like, I don’t know what’s the equivalent inches. It was like 80 centimeters of snow. So what is that? Like a couple of feet at least. Jaclyn Yost: Wow yeah no it was a lot. Yeah it’s ridiculous but it sounds like the entire east coast and even what like central united states as well like I saw like ice storm in texas like just everywhere anywhere but california basically it was like I know I haven’t seen like a storm like this since I was really young um it’s pretty wild seeing all like the the videos I don’t really have fomo I thought I was going to but it doesn’t look very fun. Andrew Safranko: Actually, I was thinking of our meeting and I’m like, oh yeah, are you in Mexico City yet? Did you end up moving it or are you still in? I go on Thursday. Jaclyn Yost: So yeah, everyone’s like, you’re going to be so cold there. I think it’s like only in like the tens, but yeah, still better than the East Coast. Jaclyn Yost: And that was Celsius. Yeah, that’s fine. Andrew Safranko: That’s like a good, decent fall jacket and you’re safe. For sure. Jaclyn Yost: So what do you want to talk about today? Andrew Safranko: So thank you for sending the round up on Friday. That was fantastic. If that’s not a lot of work, that’s super helpful. I’ll just pull from that, which is great. Um, I am. Jaclyn Yost: It’s definitely not a lot of work. I think it will be helpful. I just like have to look into Asana. So I’ll just plan to send those every Friday. Um, so that you’ll, you’ll understand like what’s coming down the pipeline. And Kelly just said, I can send like the next week or two. Um, and then, yeah, I don’t know if like sending through just like different things that we’re seeing, um, or like articles that have like come through and slack, like throughout the week would be helpful but I can start just like including those as well. Andrew Safranko: Yeah, 100%. If there’s ever anything that allows me to just continue to recalibrate the point of view, yeah, happy to take those whenever. I think I’ve got a decent perspective, but I will always take more. That’s always super helpful. So yeah. Andrew Safranko: And then like, even now, I don’t know if you pay much attention to the activity on X but the articles have become pretty prominent and obviously with Elon saying he wants to give out a million dollar prize like everyone’s kind of focused there so the algorithm is treating articles a little more kinder than other forms of Content so my perspective is to get you guys a couple articles a week whether we take Content from LinkedIn and sort of just repurpose it as an article, so similar style. But also like, so as an example, what I’m, I’m doing some research right now, like I also want to, like, I love the angles you guys like to take in and around, I wouldn’t call it internet culture, but it’s kind of like the experience you have online and sort of how the brands kind of play with those experiences. So I’m working out doing a bit of research in and around how, um, like scrolling has become an emotional coping mechanism and then how to juxtapose that from a brand perspective. So like I, my own personal experiences, uh, you know, I will go to the Nike app, um, and I’ll scroll through that and like, that’s an unknowing coping mechanism for myself, but it’s also a brand experience that I really love. And so, So I think that’s really interesting, because it’s like thinking sort of, potentially negative, but like, how does a brand wrap that into their own story, if you will? So they impact their audience in a new way, or just in a way that feels just as familiar as they would if they were on Instagram? Something like that. And I think like, something like that might be interesting as a comic book, it shares a point of view, it’s unique. Yeah, I’m trying to just see where I can build unique points of views that we can build our articles and have a stance on. Jaclyn Yost: Yeah, I like that. It’s like almost like a almost a habit that you form, like an emotional attachment with a brand. It’s like your comfort. Yeah, exactly. So yeah, I also like I felt that this week. I don’t know if you’re like on TikTok, but TikTok like they transferred over like officially the rights of like who’s in the U.S. And like the for you page broke and I just like felt so you know I felt so sad because like my for you page was broken and now it’s like honestly it’s a lot of videos in like in Mexico um and it’s like all Spanish speaking and I don’t really speak fluent Spanish yet so it like made me feel I guess like outside of like my comfort zone in a way even though like it’s interesting to see what’s trending over here but I think like people’s algorithms like you like build an emotional connect to them because it’s like what you go to like when you’re like at night or if you’re just like scrolling so yeah Andrew Safranko: that’ll be interesting yeah actually that is a good point so when I was in we were in Kyoto in the summer part of our Asia trip Airbnb had a TV blah blah and put on YouTube and it was like someone else And they were, I think they were from Indonesia or something. So this is Asian YouTube videos, but you raised a good point. Actually, I think I know this. This is, yeah, there’s even like a comfort there where like, like when it’s, it’s a familiar space, but it’s giving you, it’s almost like when you’re in a dream and it’s like, you’re, you know, you’re at your high school or something, but it’s like, why doesn’t this feel familiar almost? Very strange. Jaclyn Yost: I agree. Andrew Safranko: That happened to me at my Airbnb. Jaclyn Yost: on Netflix the other day and I like didn’t realize like that I guess it was like the first time I had paid attention to Netflix algorithm just like all these other like videos pop up that I wasn’t even like aware that we’re on I like UFC and all those yeah someone else’s account or what have you interesting I like that and then the other thing I’m looking at is I’ll probably like I’ll draft this but I’m expecting John to add feedback. Andrew Safranko: I’m starting to put together notes around this concept of the illusion of simple. And so it’s a bit of a good design piece as well. And I think this could work as a good little article, but obviously the idea of clarity is harder than complexity, right? And it’s sort of like, I sent you a few notes or few edits back, like a couple of the posts I wrote last week around that is like the idea of people don’t notice when something’s so simple. I think there’s a deeper sense there to explore and just kind of grip on it a little bit more. Because I think we take for granted how simple things are. But I think at the same time, when people try to go down that path, I think there’s also a lot of opportunity for startups of that nature where you know, we were thinking so deeply about something to make it simple, yet sometimes that wasn’t necessary at all. So I don’t know, there’s a little concept there. Jaclyn Yost: Oh yeah, I mean anytime you want, sorry it sounds like you’re like really far away for some reason right now, so I had trouble hearing like the last bit, but yeah anytime you need like John’s approval or like anything I’ll just send him a quick Slack. So no worries on that. Andrew Safranko: Um, yeah. And then I just got, I’m doing some article research. Uh, there’s a really funny thing. So air tags, I don’t know if you have air tags or you saw like, so air tag, there’s new air tags that just came out and there’s like a funny feature that rolled out with them, which is you can now share your location with air with a bunch of airlines. It’s like, which is kind of actually very useful to be honest. So it’s like why wasn’t that a thing in the first place? Because if there’s anyone ever needs to know that location, it’s an airline. So yeah. No, I hadn’t heard that yet. Actually, this actually inspired me. I might actually pick up a few now because they’re actually not that expensive. You can get like, I think four for like a hundred bucks or something like that. Super useful. Andrew Safranko: But yeah, so that’s kind of where my headspace is at this week. Anything else from Europe? Anything you’ve seen pop up lately? Jaclyn Yost: No, I’ll just keep sending them through. And yeah, just like letting you know, I’ve been like talking back and forth with Kelly, like, especially after our conversation last week. So I’m just doing our best to like, incorporate like director feedback and all that in there. I know Greg had sent me a message last night, like that he’s a little concerned about like the pipeline, and being able to get like the right amount of posts out this week. So if there’s If you need me to review anything like earlier, just feel free to send me a message in Slack. Andrew Safranko: Okay, yeah, that’s fair. Yeah, I flipped through some stuff this morning from what you flipped me on Friday. Yeah, Ben will be on top of that. So if he sees anything that he thinks, just in case if we’re needing a post or two, you’ll probably hear from him. I’ll talk to him as well after this, just let him know like, If there’s anything, just you’re ready to go. But we should be okay. Jaclyn Yost: Okay, cool. Thank you. All right. Andrew Safranko: We’ll chat soon. Thanks a lot as always. Sounds good. Jaclyn Yost: Stay warm. Andrew Safranko: You too. Take care.