- Platform: meet
- Source: Read.ai 01KCPGDY0N8BCAGJQTZVQ1T2EZ (via Ben Ornstein’s account, imported 2026-08-06)
Transcript
UNKNOWN_SPEAKER: Where do you live? Jaclyn Yost: I’m in Toronto. Andrew Safranko: Oh, nice. Jaclyn Yost: Right now I’m actually in Denver, but I don’t live here. I am doing the whole digital family, traveling a lot. Andrew Safranko: How’s it been? Jaclyn Yost: It’s been good. I’ve been doing it for like a year and I really like it. But I used to backpack like before pandemic so I feel like it’s kind of just like retouching. Andrew Safranko: I applaud you for that because we traveled in Asia over the summer and the time zone is crazy to get work done and still enjoy yourself at the same time. Jaclyn Yost: Yeah that time change would be tough. I lived in Asia for like five years and I worked out there so it was nice to be able to explore Yeah, who’s the best? Jaclyn Yost: Is Ben joining us? Andrew Safranko: No, actually he will not be. Yeah, he is. He’s a conflict. I spoke to him yesterday, so I’ll just call him. Jaclyn Yost: Okay, cool. I think Steve should be joining us. Oh, here he is. Peter, I am. Hi, Steve. Jaclyn Yost: How are you? Steve Spurgat: I am okay. I’m good. How are you? Is Kelly joining us? No, I think he’s joined us. Okay, cool. I don’t know what you’re asking me for these, but sometimes you look at my calendar and it’s always nice to see Andrew. Andrew Safranko: I mean, if you’ve got thoughts, I don’t want to hear them. That’s why you’re here. Oh, really? I might have ideas. Andrew Safranko: Any idea. Give me anything. Steve Spurgat: Are you over-instruming some themes today? Andrew Safranko: I want to also just chat about making sure… So, I know… So, Jaclyn, I saw your messages in Notion and I’m totally cool with them. I want to just make sure we’re cool. So, like… Andrew Safranko: With the Big Human Twitter account, we slightly had a different direction than LinkedIn in terms of the idea of like, salesy is the wrong way to put it, but like the Twitter account was like to build an audience and build a more of a robust persona and brand. But if you want to veer towards also throwing in like curious how the Big Human world does things, I’m cool with it. We just haven’t done that in the past. We’ve just been more like observational and storytelling. So yeah, like totally fine with that. Just want to make sure we’re like on the same page. For sure. Jaclyn Yost: And thanks for flagging that. I can definitely touch base. I’ve been like passing through some commentary to Kelly and like talking to her about it before I pass on my notes to you just to make sure that I’m like doing smooth transition. So all the notes that I did leave were like feedback from the both of us. Maybe I’m misunderstanding. I was like the through line to all social media should be like coming back to like potential new clients. So maybe I’ve just been out of the loop with like the Twitter persona, but I think just having that as like the main core driver could be good to think about. Yeah, no worries. Andrew Safranko: I’m definitely fine with that. So I’ll adjust based on your commentary. That’s cool. Andrew Safranko: Steve, actually there was something for you. So there was a couple of things I shared with Kelly last week, just some articles that popped up. One was from, what’s his name? Well, from A16Z. So they had like their, what’s it called? Like their top tech to look out for in 2026. And there was something that flagged for yourself and I wanted to get your thoughts if there was something you riffing on, or if there was a conversation. Andrew Safranko: Okay, so number six, apologies, just don’t let me. So it was this notion of, oh yeah, no code and low code. So the idea of using those kind of modalities, if you will. Yeah, so it sounded like there is a world you’re kind of diving into when it comes to NoCodoCode? I don’t know if there’s any thoughts there or any commentary. Steve Spurgat: We are, but we’re doing a lot of that with our own labs projects, but not yet with client work. And we’re still careful in how we communicate it at this stage, because we’re paid to code. Steve Spurgat: We’re doing our first AI-driven client project right now. Andrew Safranko: We’re doing it. Steve Spurgat: We’re trying to do a small test for a client using AI coding. Steve Spurgat: And so yeah, I think not touch it yet still till we figure it out. Andrew Safranko: Can you send me a link to that though? Steve Spurgat: Yeah, for sure. Andrew Safranko: So there was a couple. One is… I’ll just throw in the chat here if you want to just grab it from the chat here. So what was this one? This is where the no code, no code came from And then the other is… Andrew Safranko: Yeah, so A16z. Yeah, you just want to move to the left. Steve Spurgat: Tripping a profit first model, go mainstream. Andrew Safranko: And it’s this one as well. Andrew Safranko: I’m pulling from these currently, so I’m going to put together some Content around this. I think it’s some good, not really prediction, but just coming down the pipeline for 2026 ideas. Yeah, I think it’s good. I mean, to be honest with you, whether it’s It’s probably where you guys are thinking as well, right? So I think it belongs pretty well. Andrew Safranko: Yes, cybersecurity is more of an issue because everyone’s engineering themselves. Steve Spurgat: Creator-led startups become powerful business engines. Creator-led startups become, yeah. Andrew Safranko: Also, it’s true. Yeah, a lot of different angles for sure. Yeah, for reals. Steve Spurgat: Oh, your second one. Really good ideas for 2026. The new media team. Steve Spurgat: I’ll Read this. Yeah, this is a little bit more. Andrew Safranko: Jaclyn, you shared Dumbo last week. Thank you. I’ll make sure we’ve got something for that. Is there anything else in the pipeline or down the pipe you guys want to highlight? Jaclyn Yost: Let me pull up the sauna to see what’s coming out. Steve Spurgat: Did Michael ever get back to us on the strategy stuff or So he’s been, he’s been working with, uh, Kelly directly. Andrew Safranko: So we, we arrived at some conclusions. I’m happy to share that with you as well. I just have to grab it from him, but I know that him and Kelly directly have been working back and forth on that. The TLDR is, um, uh, stronger focus on the case study work and then pulling from those. So not just necessarily telling the story and kind of, I don’t know, were you there last week? Uh, maybe not anymore. More so rather than telling just the story of the case study, it’s more highlighting the work that’s been done. So pulling very key elements from it and then highlighting those capabilities so that it really puts into position what Big Human is capable of versus just here’s the work we did, like here’s a story that we’re telling kind of thing. So how can we tell specific stories around branding and design? How can we tell specific stories around development, engineering, versus like, here’s the thing we built. And it’s like a grandiose thing, right? So it’s really like, my goal is to see how we can position the accounts where other companies can picture working with you guys. And the way I think that can work in part and partial is like, they like I’m like, I’m company x, I’m looking for design work, I’m company x, I’m looking for development I want to see examples of that, right? Like I might not necessarily care about the whole thing, but I’m looking for examples of what are the teams and what are the capabilities. Andrew Safranko: So that’s a bit of what we’re working on. And then, yeah, I think it was more so taking also then actually one of your points earlier, a few weeks ago was taking the previous case studies that have already been published, and then looking at them from a different lens. I remember you had mentioned, how could we have done this if we used AI as an example, right? So kind of repurposing these stories as well. Steve Spurgat: That’s an interesting idea. Andrew Safranko: Yeah, so I wouldn’t say it’s modernizing them per se, but it’s that kind of direction, if you will. Steve Spurgat: Yeah, like the AI strategy for old successes. What would the AI strategy for Vine have been? Andrew Safranko: I mean, yeah, as an example. Steve Spurgat: You can do the same for some of our old fintech projects. OK, cool. Andrew Safranko: Yeah, there’s a lot there, I think. Steve Spurgat: And even more so, I think what’s becoming more interesting, hopefully in 2025, is more AR, VR stuff, which you’ve been saying for 15 years. Andrew Safranko: Almost there, almost there. I’ve been saying that. I remember playing with Magic Leap in 2016 and I was like, oh man, we’re there. Facebook is the one leading us now instead of Apple. Steve Spurgat: I think Apple will be a second mover and then just create a killer product, Apple Vision Pro product in 2030 and wipe everyone out. Andrew Safranko: Well, I’m curious to see what Johnny Ive is cooking up, right? Because he was hired by OpenAI and there’s been No, nothing from that since the announcement. So yeah. Steve Spurgat: Well, yeah, I guess would it be? Yeah, it’s interesting. Would that would that be a device? It sounded like it was going to be some. Andrew Safranko: Yeah, like we don’t know, like no one knows, right? Like it was some sort. I mean, I’m assuming it’s not going to be a lapel pin because we saw how that went with humane. But yeah, yes, I had one of those. It’s still early. Yeah, I was like beta early. Steve Spurgat: It’s still I think it’s literally still setting it up. I would played it. I’m afraid to I Mean, I won’t do anything, but I was afraid to plug it in after the fire stuff. Oh Did you ever have a Microsoft zoom like the iPod equivalent No Because it reminds me of that. I had a zoo. Andrew Safranko: I was like a rebel. I’m like, I don’t know I thought I want to zoom zoom was nice that you Yeah, that was like a that was like like the MP3 player, right? It was like the Apple competitor that died pretty quickly, but I think it was more of a marketing thing to be honest. It was a really nice device. Steve Spurgat: Do you ever do long form Content as well? Andrew Safranko: Uh, yeah, I do for other folks, other clients and things of that nature. Um, sometimes I prefer long form. It’s just easier to get ideas out and you don’t have to worry about being so concise. Steve Spurgat: Because I wonder if like, have you ever talked to Kelly about that? Andrew Safranko: No, I mean, we’ve only really talked about just LinkedIn. I mean, LinkedIn can be long form as an example. Steve Spurgat: So, but, um, because we also work with freelancers on our long form thought leadership stuff for our blog. Um, and we, it’s always outside people, but that isn’t talking to you. I’m realizing like you’re up on all the tech stuff. And following A6Z. Steve Spurgat: I’m Canadian, I’m sorry. Andrew Safranko: No, I know. Steve Spurgat: I can tell by the way you say out. Andrew Safranko: You out yourself. That would still be through Megaphone? Steve Spurgat: What does that model look like for long- Yeah, just let us know if there’s any Content pieces. Andrew Safranko: Those could be one-offs as an example, right? Steve Spurgat: Yeah, because it wasn’t in his initial proposal, but I would just ask and figure out pricing. Andrew Safranko: Yeah, we’ve done onesies, twosies in the past for other folks, so you can let me know. Actually, it’s probably better to just go write to Michael and say, hey, we’ve got a couple of articles we’d like to do. Steve Spurgat: Yeah, happy to do that. Andrew Safranko: And you’re right, this is a space. I’ve been in tech for 17 years. I follow this stuff. So yeah, I the blog you guys do like I like it. It’s got a good fresh face to it. So I would have no problem if you wanted to put something together. I mean, frankly, it’s challenging just getting tech funding tech writers. Steve Spurgat: Maybe hasn’t that been challenging, but we just we were always over indexing on SEO, you know, versus like writing for the bots. When I say always, I meant like years ago. And just now we’re trying to write more for humans in the bots. I got you. Andrew Safranko: Yeah, for sure. Also, there’s like a good cultural element that you guys roll with that I feel like in tech, you either know tech better or you know culture better. And luckily, I like both. Andrew Safranko: So there’s that as well. But yeah, let Michael know. It’s all good. Yeah, will do. Steve Spurgat: I have to run. I know you guys have more to do, but I only had the 15th. No, you’re good. Andrew Safranko: You’re good. I’ll see y’all both. Jackson, anything for your end, otherwise? Jaclyn Yost: No, you just asked about anything like upcoming and really the only case study that we have in the pipeline is on December 30th, which is the aviation, EDU and Aviation Co. I don’t know if you all have been like aligning for when it goes live, like on LinkedIn or anything. Jaclyn Yost: I can also just send through like once they go live on like Instagram, because usually we’ve done like, for example, Playbill is coming up and we have to like get approval from them before we post about it on social media. So I don’t know what’s best for you, but I’m happy. Andrew Safranko: I’ll follow your lead, to be honest. I think it’s better just knowing that it’s published in that way. But I mean, in theory, like we can write about it and then just leave it until it’s ready to go, too. So that’s fine, too. Jaclyn Yost: Sounds good. Did you have any other questions or need anything from me right now? Andrew Safranko: No, I saw you at it so appreciate that I’ll go back and do some rejigging and Yeah, the next batch will be out by the end of the week Actually real quick so next week obviously Christmas is like end of the week next week What are we so like Are you around? Well, obviously you’re not around for Christmas, but like, what does your world look like next week? Jaclyn Yost: Our offices are closed next week, so we’re out all next week. Andrew Safranko: Got it. Okay, cool. So let’s see. I guess, well, in theory, I’ll get a batch together, get something together, and then I guess it’ll just wait until when you guys are back. Yeah, I can review it. Jaclyn Yost: I’ll make time on the 29th so that it’s not a blocker for you all. Yeah, that’s fine. I think we’ll have like a decent backlog anyway, to be honest. Jaclyn Yost: That’s good. Thank you. Well, happy holidays.