- Duration: 46 min
- Platform: meet
- Source: Read.ai 01K6DVZWP0R946E2H0XGA5P1MD (https://app.read.ai/analytics/meetings/01K6DVZWP0R946E2H0XGA5P1MD)
Transcript
[Michael Houck]: Tatem, how was the Forbes thing? [Tatem Lindner]: It was pretty good. I actually got like a lot of good insights out of it and actually some that I’d like to share today. Sweet. [Michael Houck]: We can, uh, I guess let’s just start there then. [Tatem Lindner]: All right, cool. One of the things that I felt like really tied into what we were talking about before. Also, I’m going to keep my camera off. I was in the hospital this morning. And I’m not looking the best. [Michael Houck]: So are you okay? [Tatem Lindner]: Yeah. I just, I think I’ve overworked myself and then like severely dehydrated myself and then like, yeah, it’s fine. It’s spelled from there, but I’m all good. [Michael Houck]: Um, but you’re okay. That sounds, that sounds kind of rough. [Tatem Lindner]: Oh, it’s fine. But anyway though, so, um, one of the big things that I realized that like a lot of people who are brand, building their personal brands do is instead of just targeting posting one piece of content and like putting you know several one piece one like singular piece of content out every day they’re figuring out how they can get other people to kind of crowdsource content posting for them like a good example of this is if an influencer goes on live and then someone they have like say two people watching them of those 2,050 people watch their live and clip it and then make edits and post that onto their own platform. Now it goes from the same amount of time but someone else’s like multiple other people are posting that for you which kind of bleeds into what we were talking about last week when we had the whole idea of the baseball game. Instead of it being something where it’s like let’s just post that on a meals page like is that something if we were to go down that route where we can get the MBL involved and record it themselves and actually like make it a funny thing on the big screen or on TV and then other people can clip it and post from there you know like so I I’m thinking about these big things that we can be doing to really be attracting attention I don’t want to look at it This like small viewpoint of what can we post but more so? How can we get more people to do that dirty work and that grunt work for us? Does that make sense? [Michael Houck]: Yeah, I like this train of thought a lot. Um, because I see the same thing like You know, I think especially with like the political influencers. They just get clipped all the time like twitch streams or whatever. Um And people post those clips all over the place. And so definitely a strategy that’s working out. The problem is, I feel like we’re the problem to solve. It’s not like a unsolvable thing. The thing we need to figure out is, okay, Emil does not have a huge audience on these platforms today. So why are people going to a watch any live thing that we do, first of all, and be like, take the time to then not only watch it, but go clip it. [Tatem Lindner]: And like, That’s like That’s why for me. [Tatem Lindner]: I don’t think that live streams are our Avenue I think that that’s what other creators use because that’s a very low-hanging fruit version of what I’m talking about but more so what I’m saying is that if we could use that baseball thing or and like maybe have like ten other ideas that all Get him posted by other people on these big platforms where people can we’re building out this narrative of who he is and not necessarily like Just trying to pitch him as a product but pitch him as like this lifestyle This person that people should be more interested in and we keep going it over say all of those 10 ideas Then we’re not just having 10 posts. We’re potentially having like, you know 500 posts where He just has to show up for like 10 different gigs You know? [Michael Houck]: Yeah. No, I mean the logic, like it tracks, like I’m with you. Um, okay. So I guess if we were to do that, what we would need to unlock is people with bigger platforms are sharing clippable things that Emil is doing. And that’s basically the idea, right? [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: Okay. Um, What do you guys think, Greg, Jacob? [Jacob Shipley]: I mean, yeah, I agree with the logic for sure. It’s, yeah, that unlock of what’s the accelerant that’s going to get us there. I don’t know if I have a great answer to that, but I mean, yeah, I 100% agree with the logic that if we can use that to kind of fan the flame, I mean, 100%. [Grigorij “8664 Grigorijrichters” Richters]: Is that, is it, do you, Tatem, do you have an example of, like, the person that you’re talking about, like, how many followers they have? [Tatem Lindner]: I don’t even know if it’s necessarily, like, someone else’s platform. Like, I think the street interviewers, for instance, are a good, maybe, you know, small example of it, but it’s not quite big enough to where we need to be like I’m thinking let’s do this on multi-platform channels like TV such as like baseball games or I don’t know or hold on I had another one come to mind yesterday I can’t remember right now but like I do think it should just it shouldn’t just live on tik-tok is what I’m saying like it should be beyond that yeah no I’m I think that that part makes sense Okay, so The problem to solve is how do we get him into these places? [Michael Houck]: How do we get these places kind of looped into to be part of this? [Tatem Lindner]: Interesting yeah, like maybe it can even be an in-person event and He’s like maybe not necessarily hosting it but he’s somehow involved in like a small like part of the event but what he’s doing is the most interesting thing there so that all the people that are making like day-in-the-life videos already as influencers or the people who came to the event that’s like intersecting with the audience that he would already want to have anyway can post about it to their audiences and now we’re just getting more for the same amount of time. [Michael Houck]: Here’s an example of how this might work. Let’s use the baseball example. I think before we were talking about him being in the stands on his laptop or something like that, but what if we make it, I mean, baseball season’s over, the playoffs start today, but let’s just play this example out. In baseball, they have this thing where you throw the first pitch of the game before the game starts. Person goes out and throws the first pitch right so the example would be we find some you know again baseball season’s over so not an example right now but just we find some minor league baseball team that you know is not a pro team necessarily but wait for the minor minor league team we would say hey you know we want to do this thing Emile’s this great guy maybe it’s ties to the area he goes and throws out the first pitch like one of their games you know they they would they would let us do that I think for sure and so then We also are paying an influencer with like a big following in that region or something to be in the stance recording him while he’s doing this and he is About to throw the first bitches on the mound everyone in the stadium is looking at him and he gets a call and he goes Fix up his phone or something like that like something crazy like disrupted to the experience like that, right? That’s like and then the influencer personally. [Tatem Lindner]: Oh my god, you won’t believe what just happens baseball game I like that’s that’s the type of thing we’d be trying to do Yeah, I’m you 100% on there and I like the idea that you’re talking about about bringing someone there So, you know, it’s for sure being put on a platform and then from there We’re hoping other people are posting it to you. Plus people are reposting and commenting. Oh my god I saw that also isn’t that insane, you know and like continuing that narrative But if we do that like ten different times across like different mediums, I think that we can I think we can see a lot of growth from it. [Michael Houck]: So, Emile, what we’re talking about here is basically Tatem had this great idea that we were sort of noodling a little bit on last week, and then she was thinking about it more, where, you know, it’s not just about what we’re posting on your account on the video platforms. It’s also about creating these moments on other people’s accounts, like hacking their audience, basically. So how do we do that? And getting them to post things that other people will comment or clip like a streamer or something like that. So that’s what we were brainstorming on. Okay, so maybe the next step with this idea then is like, let’s plan out what, like, I mean, Tatem, you said like, let’s 10, let’s together make a list. I’ll do 10, do 10. And we come up with 20 and we pick the favorite. Five and drive or something like that. [Tatem Lindner]: Okay, cool. [Tatem Lindner]: I like that. [UNKNOWN_SPEAKER]: Okay, I’ll make a note to do that. [Michael Houck]: Okay. [Michael Houck]: I think that what we should spend more time on today is SF because it’s obviously time sensitive. So, Emil, you’re are going out there, is it this week or is it next week? [Emil Barr]: Next week, I’ll send you the dates. I just put the dates in Slack. [Michael Houck]: Cool. So yeah, I think that we should jam as a team right now on just like how we should best utilize that time, because it’s high value. If Emil’s going to be there for an extended period, like there’s a lot we can do. So I know that a few of us, including myself, have had a crazy few days. Yeah, let’s just jam on that for a little bit. I guess, anyone have any ideas you want to start with of what we could be doing there to create some moment within the startup world? [Tatem Lindner]: I think Emil had mentioned the other day, we were chatting about potentially doing a series where you follow him through raising X amount of money in 30 days. And it’s kind of like this check-in, what did I do today, and then clips of like interesting conversations he’s had or, you know, et cetera. I’m not 100% sure how like an everyday day would go in SF, but I did think that was an interesting concept that we could do coupled with regular posting in another direction. [Michael Houck]: Yeah, I like that. It’s like with most fundraisers, you know, people sort of keep it under wraps they make the big announcement post. And then it’s like, Oh my God, here’s this thing doing that opposite and be like, Hey, I’m actually going to take you through what it’s like raising capital for a startup in the course of a month. Like, that’s cool. I like that. [Grigorij “8664 Grigorijrichters” Richters]: Yeah. [Grigorij “8664 Grigorijrichters” Richters]: It’s safe and do it. Like, you know, like instead of posting it almost like daily as it happens, wait until we’re sort of really sure that it’s gonna be a great story rather than kind of like, you know, tell something and we’re sort of not sure, I don’t know, does any kind of risk doing it too early? Maybe we sort of wait until you reach a certain point? I don’t know. [Tatem Lindner]: You know, I thought about that too, but I also feel like if we can use the platform where we’re posting in real life to make it, to make this fundraising and this deal seem extra hot, like people might really be more interested in it because seems like it’s, you know, super actionable, and like he already has a lot of interest, maybe while we’re posting on there, now we’re getting him better deal terms in real time, you know? [Michael Houck]: Yeah, I think to Greg’s point, though, the opposite could be true, too, right? Like if we’re if we’re 28 days into this, and we have nothing, and we’ve been documenting that we’re actively trying for four weeks, like, do I think that, you know, a bunch of old gray hair VCs are going to go watch his TikToks, like probably not. But it, you know, it doesn’t help in that scenario either. [Tatem Lindner]: We could, I would think it. [Grigorij “8664 Grigorijrichters” Richters]: We’re, we’re, we’re, you know, the whole kind of genius and all of that. I think that sort of like band building piece is really important to like be safe on it. And I don’t want to just sort of, you know, cause you never know what, what, what happens. And also in terms of, you know, like millions being pushed and stuff. Yeah. I just want to make sure that we’re kind of like at a really comfortable place and we start pushing I mean, do we have to, even if it’s like, let’s say on the 29th, like you close it off October, you know, you’ll probably have a good sense, like midway through, like we could even, instead of doing it 30 days, we could like start when you’re like already comfortable, you already have that content. And then we can sort of like make it seem like you did it all in 14 days instead of 20. Yeah. [Tatem Lindner]: Okay. I like that. Like we could already have them film it anyways, what you’re saying, and then just put it to the side and then when we see, you know, a path forward, then we can post it. I like that. [Grigorij “8664 Grigorijrichters” Richters]: Yeah, and in most cases, it just becomes one post, you know, like of my month in SF. [Michael Houck]: Yeah, okay. [Michael Houck]: And there’s minimal risk there, too, because, you know, normally with something like that, you’d run the risk of, oh, well, the news will be out, so I can’t wait to post the content after the news is out. But, you know, people don’t announce their fundraisers right away in most cases. You sort of plan out the announcement, the launch, and everything like that. Yeah, we’d actually be fine doing that. [UNKNOWN_SPEAKER]: Okay, cool. [Grigorij “8664 Grigorijrichters” Richters]: Do we have a good content creator? Somebody who can do the filming or how are we planning on doing that? [Michael Houck]: I’m the content creator, Greg. [UNKNOWN_SPEAKER]: Well, that’s not wrong. [Michael Houck]: Every day while I’m there, what the heck? [Grigorij “8664 Grigorijrichters” Richters]: There’s this great drone that used to be on Kickstarter following you around, you know, like a little auto drone. [Emil Barr]: I think if I showed up See meeting with just like a camera crew behind me. It would uh, and maybe to play well, but I think that you know You know and then just be like, yeah, sorry guys ever since I worked at Doge, you know, it’s just like these TV reporters are following me around, you know, and See if that makes the deal seem more hot. [Michael Houck]: That is funny stuff. Um, yeah, you’re really personal. [Jacob Shipley]: I, uh, I don’t know if this is, that’s not like a revolutionary idea or anything, but I do think it would be cool. Like how you have a little bit of way more knowledge than I do, obviously, but like that, like the scene there, I’m just like, what are the coffee shops, the restaurants, the like places that like if you’re in an SF, you know, right? Like, I don’t know what that is, but I know like here in Northwest Arkansas, I can tell you like, here’s the places to hit and then just get photos and videos of like, you know, being there. I don’t think it’s going to like go viral or change the world, but like, I do think there’s like a subtle hint of like credibility there when you’re like, like if somebody comes here to Northwest Arkansas and goes to the Walmart museum, right? You know, like that’s, that’s not, that’s just weird, right? But if you’re like, you know, a subtle photo of like sipping coffee at Onyx, it’s like, Oh, okay. I keep, I don’t know. You’re just like that subtle, like you, you get it. You’re in the know in that town. I think there’s something there of like, I don’t know. What are your thoughts? Like knowing the scene there? [Michael Houck]: Yeah. I mean, I would say that in general SF is, Both more and less see me than other places like cares more and less about that so for example. Like if you go to shack fifteen for an event or for a co working for hackathon or something like that’s cool you know shack fifteen like that’s like a good spot that people get to. At the same time like, A lot of the really in the known good stuff in SF just happens in people’s houses. Like it just happens like in in co living houses or in people’s apartments or or whatever like dinners and More so than like New York where it’s like, oh, like, you know, what social club or what restaurant are we going out to tonight with the group, you know? So, I don’t know. There’s probably some places like Shaq 15 that we should hit, but that type of social capital, I think, doesn’t go quite as far in SF. [Grigorij “8664 Grigorijrichters” Richters]: I just, you know, the one thing I kind of, I mean, you know, Emil’s going to be busy. And I’m just sort of trying to think, you know, like when he was in New York, like that footage really worked, right? Like in the helicopter, in the car kind of coming out. What if we reverse it? What if we do have, I used to own a company that would like make normal people look like celebrities all the time with like paparazzi and stuff. Like, what if we do a little bit, not over the top, like the sort of TMZ type stuff where we have some influencers that are like, Oh, is that Emil? Is that, isn’t that the guy from like, Wall Street Journal thing, like, like, you know, posting, like, Emil sitting at the Starbucks or a check, and we have, like, somebody actually, like, post about it, and Emil can, like, retweet it or repost it. But maybe that’s kind of flipping it around. I don’t know. [Michael Houck]: I feel like that stuff would, like, not, I don’t know. I mean, it’s, it’s personal taste, I think, to some degree, but I think in SF, like, if we, if we show up and people like taking photos of him at Shack 15 that’s going to be like more more cringe than photos. [Grigorij “8664 Grigorijrichters” Richters]: Not really photos but also the questions are we playing to the SF crowd or like kind of I mean what what what’s the crowd like who is actually following Emil like like who are these people I mean are they like do we have a location do we have a you know like an age range like I mean are we playing to the SF crowd with his channels or is it more like he’s going to SF Showing the rest of his followers You know, yeah, I think I think the question before that is like what do we want to use this time in SF for? [Michael Houck]: right, you want to use it to Tell some story about him in SF to a broader audience or do we want to try to make some noise? In SF and like, you know while he’s there use it to To be helpful for not just this fundraise but future future connections and things like that. In SF, all noise is not necessarily good noise. A good example is, do you guys know who Zach Yadigari is? You do, Greg? So yeah, so he’s this, for those who don’t know, he’s this young kid, he’s like 18 or 19 or something. He made this app called Cal AI when he was like 16 or 17 maybe. And it went mega viral they’re doing like tens of millions in revenue him and his co-founders like just cash They didn’t raise any venture just printing cash for themselves got rejected by like every Ivy League even though he had this and so he’s now in Miami and He’s doing this like weird stuff down there he’s like launching like a like a course that seems kind of like bullshit and he’s like bragging about his sports cars and when he posted about this all of the SF people that he had gotten credibility with like really legit people for his product sort of started to view him as like not a serious person and it was this big thing on on twitter and so long way of saying that we need to think about again who we want to be using this time to go after because if it’s if it’s one thing okay maybe we lean into a more traditional approach if it’s sf specific have to speak their language and sort of think that way. Because I would throw the question to you, Emil, like what is your priority while you’re there? Besides the fundraising. [Emil Barr]: Yeah, I don’t have a strong content focus while I’m in SF. Like I’m going to go raise, as I said, this is a small bridge round. We should hopefully be able to get it raised in like 30 days. I don’t have any strong POV on what we should be doing with content or if we need to make a huge deal out of what we’re doing in San Francisco in general. Um, I do think we need to be landing more moon shots and just doing more like across the board, but I don’t have like a strong like content. Like I really want to be pictured with this VC or like I specifically want to do this in San Francisco. I can’t do it somewhere else. [Michael Houck]: I don’t, I don’t, I don’t mean it even through the lens of content. I just mean, all right, let me, let me paint a choice here. If the choice is like, let’s spend the time in SF basically building relationships with, you know, I net worth folks who could be beneficial down the road, super connected folks and like, building that image with them? Or is the idea like, you know, hey, we kind of have free reign to do a moonshot about about SF through your lens, or sort of the broader audience that we can reach through social media? Like, what’s more of a priority for you if you had to pick one? [Emil Barr]: Yeah, I think the audience is more of a priority in the context of this group, because I have folks I know, like we have intros to, you know, connected folks, and we’re running a fundraising playbook and strategy to get in front of the right people. I think that it’s obviously great if our personal brands lines up some of those opportunities. But again, we have to remember we are creating a personal brand that is in particularly attractive to Masa and Jamie Dimon, those types of folks. So yeah, I’d say mass visibility and moon shots are still like the top priority for this group. [Michael Houck]: Cool. I mean, then if that’s the then I think we should lean into like, I don’t know, I guess like the quirks of SF, but not in like, uh, cause SF is a very different place. Like we’ve been talking about. Right. So it’s like, how do we, how do we make some noise about that without a, like making like demeaning SF and be like making me all seem like an outsider. Those are like the two things I think we should keep in mind. [Grigorij “8664 Grigorijrichters” Richters]: Just. I’m kind of trying to figure out what’s the moonshot here. I mean, some content of Emil and SF is not really going to do it right. We’ve got to have… Is it like a very SF… I mean, obviously, there are many, but very SF-specific, for example, like podcasts that we could put Emil on while he’s there in person. Is there something like that that maybe we should do? And then put that content and so on and so forth. Maybe it’s a paid podcast, right? And maybe it’s not one of the top five, because I know that there’s a lot of podcasts. But yeah, maybe something like that. I’m not saying that’s the moonshot, but I’m just sort of thinking it’s got to be more than some nice pictures and videos, which, of course, we need. As well. It’s gotta be something deeper, I feel like, I don’t know. [Michael Houck]: Yeah, we’ve reached out to TBPN, which is like the Daily Show. We’ve reached out to Andreessen, still talking with them, but they’re very slow to get back to me on this. And Silicon Valley Girl, the YouTube channel with the big podcasts, they wanna do something, but they’re also sort of being slow to Um, so it’s, yeah, it’s been slow going so far. [Jacob Shipley]: What about like companies with the HQ NSF, like LinkedIn? Um, do we have any connections of like, I’m trying to think of, you know, while we’re there in personal relationships, even if it’s not, um, necessarily a podcast appearance, but is it, is there value to a picture at a with somebody, you know? Or, you know, like, is there, like, the personal, like, getting a top creator badge on LinkedIn? You know, like, things that, like, would we have an edge with anything being in person? [Grigorij “8664 Grigorijrichters” Richters]: You know, one thing, this company, I’ve been sort of doing on-off stuff for them called EasyA, they’re, like, in the crypto space. The two founders do, like, really smart on their LinkedIn. They kind of go into all these places like the SEC HQ and all of that and they kind of always like do these little clips of like five seconds kind of just going into the door you don’t even know if it’s the SEC or whatever but they kind of say like something big at the SEC happening and then they kind of come out and so we could do like little bits like that you know where like if Emil is already going like to a meeting and it’s like in a bigger building without maybe like revealing who he’s talking to and stuff but we could I feel like a little bit of content like that, just to kind of like, you know, do a bit of a buildup. I just, I’m also conscious of if Emil has to go to like the LinkedIn HQ and like all of these different places, right? Like we also want to be mindful of not taking away the time. Emil, what’s happening with the B612 stuff? Is there anything confirmed for like October when you’re in SF with like Dravidson and all that stuff, like the birthday party? No, I didn’t get any of those invites, Greg. [Emil Barr]: I guess they think I’m not cool enough. Um, but I am going to the crater trip in Arizona. Um, so I’ll talk to donika there But no, I don’t have insight into the steve jervis birthday party. [Grigorij “8664 Grigorijrichters” Richters]: Um, which is I mean, I mean I spoke to denica like yesterday like that. [Emil Barr]: That was Okay, I can follow up if you want I think if she doesn’t mention it I’ll ask other ways to get involved since I’ll be in san francisco next month And if she doesn’t mention that we can, you know Later follow up on that. [Grigorij “8664 Grigorijrichters” Richters]: That was a total no-brainer I mean, you know, seems like not an issue, but yeah, like stuff like that will be cool. And, you know, we are allowed to like film it, all of this stuff, including that like Jervitson’s office and house, like future ventures and all that stuff. And that’s always cool with dinosaurs and all these sort of cool things. So we’ll have some content like that, but yeah, just kind of want to make sure that we have a mix of Emil not having to do like all this extra stuff, but maybe if we can kind of, you know, when he’s, Already going into meetings and things Yeah, I feel like we’re talking about singles and doubles a lot right now. [Michael Houck]: I feel like we’re doing this a little bit last week, too But I’m also having trouble thinking of like what the right big shot to take while we’re in SF I’m like taking advantage of that opportunity would be so I don’t have an answer here right now, but just to give my point of view on sort of like what’s been my struggle like the last five days. [Grigorij “8664 Grigorijrichters” Richters]: We had this op-ed, pretty solid, kind of Emil talking about the Gen V generation and philanthropy. I pitched it to six, I mean, I pitched it to all the New York Times, Wall Street Journal, Washington Post, everybody. Everybody’s like, give me topics that are relevant right now, like musy, obviously the crook stuff, all of this. Even the Wall Street Journal, they said, nice read. So I submitted it for the entrepreneur column. And that’s fine. But yes, like from my point of view, a PR moonshot would look like something that’s that kind of like hits whatever’s like in the news right now. I’m not saying Kirk stuff, of course, but like, you know, so, so I can look at that from from kind of, I guess, my PR point of view and see if there’s something we could do. But it’ll probably be something like, you know, when, Emil, when you raise, like, all of that and you’ve done, you know, your month in SF more or less, I’m sure we can kind of, like, a good kind of op-ed of, like, you know, how you raise the money in 12 days away, you know, like, stuff like that. That’s going to be cool that I’m sure we can place nicely. I’m also working on some meetings with, like, the Wall Street Journal journalists. There’s all these big, big papers they have, like, somebody in SF. I’m working on a few kind of coffees and stuff, which I think just for background will be good. But yeah, that’s kind of just from the PR point of view, but it’s not like a moonshot I can think of like where Emil has to be in SF for this to work right now. You know, like we can do this when he’s back. I mean, obviously we’ll be working on stuff, but I’m just saying like, it’s not SF relevant. Unless we want to do stuff with like SF Chronicle things like that, but we kind of need stuff that’s like relevant to talk about. Like maybe you could compare the Ohio with the SF scene or I don’t know, you know, like stuff like that we could do, but it’s not really moonshotting. I mean, it’ll get us right up in SF Chronicle and a bunch of these places, but it’s not really the moonshot that we’re looking for. [Emil Barr]: Yeah, that makes sense. Is there anything like major requiring my approval? And then I think I just want to like share broad picture, you know, broad stroke feedback to the group. Um, and then, you know, I can leave you guys with the last maybe 20 minutes for like brainstorming, just other conversations to be had. Is there anything like that imminently requires my approval that we’re still like sitting on? [Michael Houck]: I don’t think so. My end. [Emil Barr]: Yeah. So, um, just doing a little bit of just like I did some, you know, ran up some numbers and just like general, like metric summarization, um, were, 10 weeks into this, so we’re two and a half months in, which I think is both a good thing and a bad thing. You know, like we haven’t been doing this for years. We’ve been doing this, you know, we’ve had doing this, you know, for 10 weeks. Um, we’ve spent about $74,000 in that 10 week period. So we're burning about, I'm spending about $35,000 a month right now, my money. Um, and I’d say about 70% of that is going towards everyone’s monthly retainers here. And then the 30% gone towards like influencers and you know, whether that’s paid threads or just engaged and things like that. I think what I’m having a hard time wrapping my head around or just like, you know, kind of building this thesis out is the fact that, you know, a lot of your monthly retainers are calculated at 60 to what it would cost to bring on a full-time hire just to do this exclusively, like just to do copywriting or PR or TikTok exclusively on a full-time basis. And that’s their nine to five job. And I think where I’m starting to just, I’m not being very confident in this thesis that we are getting similar results as if these were full-time hires. And I don’t say that to call anyone else specifically. I’m not like, Hey Jacob, you need to do this. Or like, Hey Grigorij, how can you do this? But I do think as, you know, this being, you know, $30,000 a month of my money, I am starting to just like trying to reconcile it with the fact that hey, you know, we could hire maybe not a team of four folks, but we could hire a team of three full-time people to do this, nine to five, like that's their only job here in Columbus, you know, with the sole goal and trying to reconcile with why we have more than 400 followers on one platform or, you know, 800 new followers on the other platform or 50 followers on TikTok if for the last three months I'd hired someone full-time just to do those things. So I still want to proceed on this path path for a few more weeks. But I also do feel like this is kind of missing some of that startup feel. Like this doesn't quite, this still feels like a client in many ways. I still feel like I'm being managed like a client by some of you guys more than others. And this doesn't feel like a second job. This feels like one of, you know, X amount of clients for some folks. And while I understand you guys, you know, are highly, have other things going on. You're like, you know, busy. You guys are also just like highly competent. Like your time is worth more than an entry level hire at $50,000 year $80,000 a year or whatever. I am just like Think that there should be some conversations on how do we instill? Whether it's more frequent touch points that you guys are having with the team or just like a team dialogue reset but make this feel more like a startup and kind of reflect the fact that we're spending a Decent amount on payroll here, you know And essentially a monthly retainers and make sure this isn't kind of lumped into the category of this is something we're spending You know a few hours a week on because I just don't think we're getting the same velocity as we would if we were like right now candidly just to reallocate that to full-time salaries. So I'm gonna kind of maybe help I guess since you're the team lead maybe just like leave you guys there with the feedback to sit with it. I think that we've had some wins and I still see I think a lot of potential in this team like you guys are all have all accomplished really amazing things. I think just for me like I asked for a little bit of grace because this is, you know, I'm not Vivek, I don't have billions of dollars, you know, like burn on personal branding where it's like, oh, we'll spend half a million dollars this year and it'll be a failed experiment. You know, like this is meaningful sort of contributions of capital. And I just want to make sure we're at least, you know, maybe we're not in meetings nine to five, obviously, because that's not practical, but we're getting close to unlocking equivalent value as if we did this on a full, you know, as if we replaced this with a team of full-time folks. And, you know, we're making up for, with the expertise and connections, some of the hours, but I do feel like there's still a gap between the value, you know, commensurate with monthly spend, if that makes sense. So I just kind of leave it there. I'm happy to discuss more individually one-on-one if you guys want one-on-one feedback on like where I think that there's, we're missing it, but I just think collectively, especially, I think it was exciting. The first two weeks were exciting. The Wall Street Journal stuff was exciting, but this last month, it hasn't felt like a second job or like a startup. That we're building together. It's kind of just felt like this has shifted down the priorities list for a lot of people. And this is just like a client and a thing that we're doing. And it can't feel that way if I'm going to continue spending, you know, 30 to $40,000 a month of my own money every single month on this. We’ll chat about it. Cool. I’m more than happy to give feedback for the record. Like I want this to work. I’m more than happy me with you guys one-on-one if you want to chat through any of kind of what I mean by that like I still think that this team has a lot of potential I just don’t see this as I’m not sure like especially last month we’ve had the momentum to unlock positive ROI on like the $35,000 spend but I’m also just not sure on this existing trajectory we’re gonna hit this billion dollar funding goal in the next 24 months which means you guys aren’t gonna hit the couple million dollar payout in the next 24 months and like really more than anything, I want to make sure we hit that goal. And that’s kind of what I’m thinking about. So that’s the feedback. Please chat through it, you know, you can take out the note takers, like I don’t have to listen to like, kind of like your response to that, you know, because I do want to give you guys privacy to kind of talk amongst themselves, but I’m happy to reach out individually. But I don’t think this is an individual thing. I think that this is something I’ve noticed from pretty much everyone on this call. So rather than like, you know, paying everyone individually, I kind of wanted to flag While everyone was in the same place. Cool. Thanks. [Michael Houck]: Yeah. [Michael Houck]: All right. Well, uh. Do we want to do we want to keep the note to any of these note takers send the report?