- Duration: 66 min
- Platform: meet
- Source: Read.ai 01K1BN345SWG4ZY3E8YN99K0GP (https://app.read.ai/analytics/meetings/01K1BN345SWG4ZY3E8YN99K0GP)
Transcript
UNKNOWN_SPEAKER: Hey, how are you? UNKNOWN_SPEAKER: Oh, I’m fine. UNKNOWN_SPEAKER: How are you? [Grigorij “8664 Grigorijrichters” Richters]: Good. UNKNOWN_SPEAKER: All good. [Tatem Lindner]: Getting your Tuesday going well? [Grigorij “8664 Grigorijrichters” Richters]: Yeah, it’s been pretty good, yeah. UNKNOWN_SPEAKER: Good. [Grigorij “8664 Grigorijrichters” Richters]: We have rain after two months. [Tatem Lindner]: Can you have rain? [Tatem Lindner]: Say again? [Grigorij “8664 Grigorijrichters” Richters]: Can you have rain? Looks like it. Oh, that’s cool. UNKNOWN_SPEAKER: Inconclusive. [Grigorij “8664 Grigorijrichters” Richters]: Earlier we had like a two-month drought or so. Well, let’s wait for the flowers. UNKNOWN_SPEAKER: Hey, what’s up guys? [Grigorij “8664 Grigorijrichters” Richters]: Give me a second here. [Michael Houck]: I’m getting all set up on my on my treadmill. UNKNOWN_SPEAKER: What’s that? [Tatem Lindner]: And you’ve got to get those workout hours in. [Michael Houck]: I got to get my 15k steps in. Otherwise, I don’t know what I’m doing with myself. [Tatem Lindner]: Oh, yeah, it’s your stress reliever. I’m sure. [Michael Houck]: Yeah, just, you know, you have back to back meetings for like, three hours. And it’s like, well, got to do something with this time other than just sitting on the couch. UNKNOWN_SPEAKER: For sure. [Tatem Lindner]: I used to, like have a break in between meetings and run like a 5k. Every day. I don’t do that anymore because I broke my toe like a few months ago, and then I had to let it heal, and now I’m out of the habit. But it was great when I did. [Michael Houck]: You got to get back in the habit, Tatem. [Tatem Lindner]: Now you’re back. Oh, I think so. Well, I like running marathons. And so I had a marathon I was training for at the time. And because I broke my toe, I couldn’t make it to that one. So hopefully I can scale back up. Dang, that’s crazy. [Michael Houck]: I’ve never run a marathon. [Grigorij “8664 Grigorijrichters” Richters]: Grig, you ever run a marathon? I don’t know. We’re planning. But yeah, I broke my toe last week, two weeks ago. Wow, that’s important. I was building some equipment for my camera, and then the whole root fell on my toe. [Michael Houck]: Dang, sorry to hear that, man. [Tatem Lindner]: Thanks. Good Jacob you and I have to break our toes. Hey Jacob It’s in solidarity breaking liquor. Yeah, instead of breaking like I just say break a toe Is somebody training for Marisol, I know I came in halfway through that combo Well, I was gonna run one back in May. [Tatem Lindner]: I’ve already ran. I ran one not this year, but last year So I was gonna run another one and then I broke my toe couldn’t do it. Bummer. And so I was talking about how I want to train again and like be able to be back up better. UNKNOWN_SPEAKER: So we’ll see. [Tatem Lindner]: Nice. Yeah, I think so. Yeah. [Michael Houck]: I’m, I’m just starting to get situated down here in Charleston. And the big thing here is all these running clubs that people do it like six o’clock in the morning every day. And so now I need to become a morning person and join these running clubs so I can, you know, build a local community basically. [Tatem Lindner]: Yeah, I mean, you can make a lot of friends doing that. And then there’s like some running clubs that are a bit more lax and they’ll like grab drinks afterwards. So maybe a one won’t do that because that’s in the afternoon or like evening. [Michael Houck]: Yeah, that sounds like a better time anyway. Okay, let’s let’s dive into it. How’s everyone doing? How’s everyone’s weekend? I’m ready to go kick some ass this week. [Grigorij “8664 Grigorijrichters” Richters]: I mean, it’s always like till it’s eight in the evening and I’ve been up since five with the color. So it’s probably a little low energy at this point. [Tatem Lindner]: Make some coffee. [Grigorij “8664 Grigorijrichters” Richters]: I had my fifth, so yeah. [Michael Houck]: Unrelated to this, I’m gonna follow up with you afterwards on this. I just had a meeting with a client we’re working who might be a fit for some of the stuff you could help with. So I’m gonna send you an email. We can see if it’s a fit or not. [Jacob Shipley]: Awesome. Thanks. No problem. And then Grig, since I introduced you to Emil and Houck, I just need, yeah, a fat royalty check whenever those deals come through. UNKNOWN_SPEAKER: Obviously. Very cool. [Michael Houck]: So I think that the I Set the little agenda. I think a meal dropped a note on it, too. But just did everyone have time to think through some proposals or ideas and also KPIs Yes Okay, cool Can start with either one I would personally imagine that the Projects will take longer to discuss so it might be easier to get the KPIs out of the way first unless you guys feel differently Okay, cool, um Jacob you want to start them with just like KP ideas for KPIs for the areas you own Yeah the way I’m thinking about it so Top would be like a top funnel, middle funnel, bottom of the funnel KPI. [Jacob Shipley]: Top would be reach. Are we just getting in front of more people to build the brand? And obviously that’s like super intertwined with all the stuff Grig is doing to make sure that we’re pulling on the same end of the rope there. And then top to middle of the funnel would be like follower growth, making sure that we’re delivering on that aspect of, are we converting a high percentage of the people that we’re getting in front of into being followers. And I was curious on your thoughts for like, you know, we don’t really have a strong like, I mean, the bottom of the funnel would be just like, what are we trying to convert them to? But since it’s not a newsletter, that one, I think is less important. Traditionally, like for clients, I’m thinking web traffic, leads generated, ultimately dollars. But I think for this, I mean, like tracking audience size and reach engagement over are probably gonna be the ones that matter the most, but feel free to check me if I’m wrong on that. [Michael Houck]: Yeah, I think for social, for your channels in particular, I think that makes sense because that’s what we’re really gonna measure ourselves against. Is Emil being followed and getting engaged maybe from the right people too is important. It’s not just, if we go viral for something that isn’t leading to the right people following him, totally outside scope, that’s not really going to be helpful. So I would say maybe we have some process where one of the VAs on our teams is just checking who the people are who are following him or viewing his profile on LinkedIn, for example, and seeing if there are people in that mix who are among the people we want to be checking him out. What do you think about that? [Jacob Shipley]: Yeah, that’s fine. And I think that, too, is making sure that’s our that we’re sending out connection requests on his behalf, like not even DMs, but just, yeah, people that are, you know, partners at VC firms, are we doing anything like that currently to supplement? Because obviously like we can write the best content in the world, but if it’s not getting in front of the right people, that makes a difference. So something I’ve done in the past too, is yeah, write the content for the client you want, but then find the client you want and just send them a connection request. So, and plus there’s some really interesting data on when you do it like that, the people that you just connected with, the algorithm is gonna show them your recent content to get a feel for not the right, you know, do you wanna see from that person? So it’s like, if we’re creating a high volume of relevant content and then sending connection requests out to the right people, it’s kind of like a tap on the shoulder to just say, hey, check out what I’m doing, you know? [Michael Houck]: Yeah, I totally agree. That’s a good idea. And that’s really, that’d be easy for us to just, again, set up a Rena or Venus or someone on the team to just, you know, we send them a list of people at these firms and, you know, every week they’re sending connection requests to X number of those people. [Jacob Shipley]: So I think that’s smart. UNKNOWN_SPEAKER: We should action that. [Grigorij “8664 Grigorijrichters” Richters]: No, go ahead, man. [Jacob Shipley]: I don’t know. You go first. [Jacob Shipley]: Um, was this, the event thing we talked about. I don’t know if there’s any application for that, but kind of like a little backdoor way to get what might not be as applicable because it’s probably best used for web traffic and email capture. But that’s just something I guess to keep in our back pocket if we ever want to pull that out, something nice to use. What is sorry, I missed that. We talked about with the setting up an event from a LinkedIn page and then so something to keep in mind if we ever want to pull that out. [Michael Houck]: Yeah, for sure. That’s like, uh, if we have a specific reason to send those people somewhere, we should absolutely, absolutely do that. Um, that could be something we think about in terms of how we can use that for some of the initiatives and projects and things like that, too. So let’s keep that in the back of our mind. [Grigorij “8664 Grigorijrichters” Richters]: We come back around to that. Do you guys have access to this LinkedIn? I mean, um, full access. Yeah, we should, we should, we should, we should do the same on journalists. I can, I can create like a list of journalists and then, you know, cause, cause if they’re connected and they see the feed, you know, they might, they might be like, Hey, I want to do this. I’m doing a story. Uh, you know, can I get some insights from Amir? [Michael Houck]: Yeah, that’s really smart. We should, we should do both of those. We should do, uh, investors and, uh, and journalists, for sure. UNKNOWN_SPEAKER: Okay, cool. [Michael Houck]: I’ll write up notes after this from the AI transcript just so we don’t lose anything, but that makes sense. Okay, so then let’s move over to the other part of social. Tatem, on your side, what are you thinking? [Tatem Lindner]: I’m thinking that I can have them hit 10,000 followers gonna extend three months. That’s my goal. And I want him to get up to 300 comments so that from there we can get some more traction, more people talking about him. I’ve changed the ideas around Reels and TikToks right now, integrating the things that you were saying and Jacob was saying and Grig was saying. And so I think that like with this new strategy we can do that we can capitalize off of it. [Michael Houck]: Can you maybe give us the level there and then maybe drop the doc in Slack later? Yes. Okay. [Tatem Lindner]: Main things are that, so Jacob gave me kind of this idea, reaction videos, and this also integrates your idea, Houck, where we can have him react to like players in the space already and what they’re saying or what they’ve said in the past which almost makes it seem like he’s at that same level because he has an opinion and what they’re saying you know additionally he could react to those AI videos that we can 100% set up and fake but it makes it look like he took it from Twitter or something and then he could be putting his two cents on wow this is why AI is like you know not great when it comes to job loss, et cetera. Furthering that, I think travel vlogs are a good one. And Emil mentioned this actually a little bit, like if you were to go places, give speeches, et cetera, could follow him with a camera, make it seem like he’s bigger than, you know, what we see him now. And that kind of makes him feel more established. From there, I think that we could do Something like Gary Vee where we could do street interviews and I can artificially create like a setup with that People can come up. Oh my gosh. I loved your speech here. I loved seeing you here, etc Ask him a business related question From there he he could answer it kind of like Gary Vee so every single one of these I’m trying to take from like another creator and then integrating it into what we want from him and making it seem like what you were saying Grig is effortlessly cool So I want it to feel like he’s not doing anything at all necessarily, but just being himself and Like things are just happening and like we’re trying to keep up and then the last part is kind of with my proposal So I can come back to it later I love all that one question is strategically, right so I assume we’d be posting these from Emil’s account. [Michael Houck]: We want to drive up the follower count on his account. Yeah. I don’t have a lot of experience with this thing I’m going to talk about. So I want your sort of POV here, but like, I know some people have done a really good job of quickly building a brand on, um, I think more so Instagram, maybe also Tik TOK, which is building out a ton of accounts and posting basically the same videos on all of these accounts. And then if one out of those a hundred video copies goes viral, You know, that’s great. It’s more about building the impressions than building the follower count on one account. So I’m curious your thoughts on sort of that trade-off. [Tatem Lindner]: You mean like if we were to cross post across Instagram and TikTok and just keep building from there? [Michael Houck]: No, I mean like let’s focus on TikToks. Let’s say we create a hundred TikTok accounts and we post the same clip on all hundred accounts, you know, 99 might get a thousand views, but one of them might get a hundred thousand. Or something like that, you know? [Tatem Lindner]: Okay, so you’re saying that we could create like a bunch of accounts, figure out which one pops off the most, and then change that to his name? UNKNOWN_SPEAKER: Question mark? [Michael Houck]: Am I following correctly? [Michael Houck]: It’s kind of a crazy idea, but I’ve seen some people do this where they just create a ton of accounts, and it doesn’t even matter which one pops off for like follower numbers or anything like that. [Tatem Lindner]: He can have a main account, but it’s more so just like building brand awareness Like this guy is everywhere right Gary B’s on every channel I actually mentioned something like that to Emil and I said wouldn’t be interesting if we created fan accounts for you You know like we already had those built out and I could come up with some like Cringy or like cheesy edits more so kind of what you see for a bond, but he’s not the one posting it We’re seeing it from like a fans perspective, you know And that’s that’s totally potential area that we could do, I think it’d be good to start get just getting on a good pace with stuff. And then I don’t think it’s a bad idea at all to start integrating those more bigger concepts as we move forward. Okay, cool. [Michael Houck]: Um, let’s let’s circle back to that then in a couple weeks or something, because I, I’m just in my head, I’m trying to think about the difference between building following versus maximizing chance of impressions, and I think there’s benefits to doing both. So we can see how it plays out, but I think it could be an interesting strategy for us to explore given his goals specifically. UNKNOWN_SPEAKER: Awesome. [Michael Houck]: Sounds good. Okay, Grig, and then you have… Yeah, what’s that? [Grigorij “8664 Grigorijrichters” Richters]: It’s like what we do in crisis communication. I mean, if you look at the, you know, Johnny Depp, Amber Heard trial, right? I mean, essentially, what’s happening is you just have, like, of accounts, just kind of posting stuff from one side to, you know, older narrative. Yeah, that’s cool. Yeah, I mean, from my side on the PR side of things, it’s just about getting a good cadence of these entrepreneur Forbes observer pieces right now. It’s hard to sort of say there’s a KPI in terms of, you know, we want 10,000 readers per because because we’ll never really get accurate. So it’s kind of hard to track that. We could track things like, obviously, like, you know, the socials, you know, the engagement we could look on if entrepreneurs starts, you know, reposting this on their socials, kind of how that’s doing. But there’s a lot of stuff out of our control. And, you know, our tools are like lagging I could get, let’s get back on here. You know, the numbers I get are just very, you know, I’m not very accurate, bottom line. So my goal is just to make sure that we have one piece a week that we can, you know, one piece every week or kind of every one and a half weeks that we can use for socials as sort of a, you know, kind of a cadence. And then all of these sort of like pieces that kind of come up, like the Washington Post just asked to see, you know, an article from Amir that wasn’t really planned, but it just kind of popped up the other day. So that’s like something that is not going to happen like every week, but you know, when it happens, obviously it will really, you know, be good for, you know, for the overall strategy. [Michael Houck]: I like the idea of keeping it to your point, And so it’s like, can we control how often these publications are going to share the articles on social or how they perform on social? Like, no, not really. Right. So I think like, yeah, just like focusing on our cadence, making sure that we’re getting these placements, that they’re getting out there on these like target publications that we have relationships with. Um, I think that makes a lot of sense. [Grigorij “8664 Grigorijrichters” Richters]: Yeah. So entrepreneurs coming out, I said that August 1st, 2020. And then folks are getting written now, so we should have that hopefully out, you know, maybe next week. You know, once it’s approved and all that. And we have a new observer column probably the week after. So, you know, just want to make sure we have, like, you know, one of each of those a month, right? One Forbes, one entrepreneur, et cetera. [Michael Houck]: Okay. I love that. And then the other side is sort of what we were chatting about at the end of last week, which is sort of the networking side of things, right? So like, should we have a goal around that for Emil specifically too? [Grigorij “8664 Grigorijrichters” Richters]: Or like, what are your thoughts there? Yeah, so I have one that’s really cool. It’s the B612 Foundation, which is, you know, like Steve Jurvetson got a bunch of billionaires and Google people trying to solve the asteroid problem, which kind of also puts to the dinosaur thing is Silicon Valley. And Vila’s very interested in kind of being in that top circle, donor circle, which means he would be going on five trips, six trips a year, like to the birthday party of one of the only living model astronauts, right? Or going to the largest mediator in the world in Arizona, or going to the birthday party of Steve Jurvetson, which is all happening like two quarters a year, and it would be great content for the social team as well. So now it’s just a matter of, you know, kind of when does Amir put down the donation and kind of get started. So that’s, but he essentially approved that it’s more of a timing thing now. And then in terms of KPIs, they’re not really, you know, I wanna focus on quality. So, like, the Vatican stuff is really cool. This piece of stuff is cool. What kind of KPI do we put around it? Do we put around it the amount of events? Because that results in content, right? Like, you know, Amir going to the Vatican, to the event in May, which is each year, I’ve been to meeting the Pope and shaking hands with him, right? Like, that would be an amazing picture, you know, or amazing. I mean, it’s the Vatican. Or, you know, like stuff like that. So do we put a KPI around like one big event or one big intro that we can post about, talk about per quarter, for example, or maybe more than like two of these. But I don’t want to do this kind of, let’s get all of those things, but make really small things. Like the stuff that I’m talking about, that didn’t make it to today. Not sure if you guys saw my comment. I just don’t think it’s the right positioning, this book. I just think, I mean, if you look at the other people, there’s like a public speaker, there’s like this guy who’s looking for a job right now in, I don’t know, retail, just doesn’t feel like the sort of billionaires club that Emil should be part of, you know? [Michael Houck]: Yeah. Yeah. I think I think that the quality angle here is more important than quantity for sure. Whether we want to tie that into social or not, I think it’s a debatable thing. I think that for this vertical, it’s like relationship building vertical. Yeah, it’s great if we can get the social post with the Pope or with Vivek or with Steve Jervis or whoever, right? But I actually think it’s more important and more aligned to what Emil probably wants. If he just has that relationship with that person in the first place, right? Like if we can get them to take the selfie and do all that and create a video, that’s great. And that’s fodder for Tatem and Jacob here to go to town with it, right? But I think what’s really important is that he can call them if he needs an intro to somebody who’s going to write him a $10 million plus check when he goes out to fundraise, right? So I would say tying our success to whether he feels comfortable pushing them to do a social post or not, is less important than just does he have their number in his contacts, basically, you know? [UNKNOWN_SPEAKER]: OK. [UNKNOWN_SPEAKER]: That makes sense. [Grigorij “8664 Grigorijrichters” Richters]: So I'm just, this, my, my first problem, I mean, just looking for, I agree with you. I fully agree with that. Cool. OK, yeah. [Michael Houck]: So maybe, I don't know if we want to make this KPI, maybe we float this to him and see what he thinks, but the KPI I could be just like, how many people is he actually meeting at these events and like able to then get their contact and talk with and, oh, we got like, oh, there we go. He's back. Are you with us, Grig? Yeah, I heard that. Yeah, yeah, I heard that. Okay, cool. Yeah, so we can float that to him and see what he thinks. He might say it's like more about the number of these events that he goes to, but I think you and I are And our hypothesis would be that it's probably more about the quality side than anything else. [UNKNOWN_SPEAKER]: So let's see what he thinks. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: Okay, cool. So I love those. [Michael Houck]: I think those make a lot of sense across the board. I'll send a message in the channel, tag Emil and see what he thinks about these later today. But let's move forward. So as we get into like initiatives and projects, I have some here on my end too that I can add, but I'm curious on your guys' side. And Tatem, maybe we start with you since you were, you seemed like you had some ready to go. Just curious what sort of additional initiatives we could consider taking on and pitching to Emil as things that we should be devoting resources to. [Tatem Lindner]: Okay, let's start initiatives. I thought if we, if we went in a different direction than donations, necessarily, um, what we could do with that. And I'm really excited with what I came up with. So I am I'm pumped. So, um, I was thinking through like all of the names that he gave me, what is everyone known for? Like Gary V is known for talking to 20 year olds about how they're, they can change their lives and, and grant Hardone talks about real estate, et cetera. But then I was like, okay, but we don't want to talk to that demographic. We want to talk to bigger people with bigger checks. So I got to thinking and let me like just honestly Read off my notes so I don't misspeak. Um, I think that he could be the guy who takes risks. Like we can really paint him out to be the guy who takes risks. And where did I start with that? Well, when he had that whole thing that writing, it was like he took risks on his money, on his credit score, on his assets. But I think it can be fun if we can make him take risks on deals. It started and it's growing. So I started with, okay, what if an investor called him and it's like, I'll write this to you if you can make it here on this time. And he had to figure out how to get there at a certain time. He could get a check if he made it to Africa in under two two hours type thing, you know, obviously impossible, but then I kept going and I'm like, okay, what if, um, what if like every time someone wanted to write him a big check, they were saying, okay, I'll give it to you if you can, you know, take your sports car around a track faster than me. And that's kind of like inspired off of Jacob's post on LinkedIn about like how I don't know, what was the training thing with his buddy? [Jacob Shipley]: I don't know, the Flash Pass thing? Yeah, it was a team development thing that he did for Flash Pass. It was like a company off-site. And the thing was, the shtick was like, most company off-sites are in the lobby of an embassy suite with two free drink tickets. We took race cars around. Yeah, I don't know. I promised how it was better than the way I'm describing it. But I was like, the gist of it was that like, it was a fun, like offsite. That's actually really interesting. I don't I don't know about like the the story stuff. That's not how like my brain thinks. But I do wonder if there is just like a way more content around like, his, yeah, like risky lifestyle and not risky as in like, yeah, maybe how you first think of it. But that like, I like that idea of Like, you know, he takes helicopters from the airport to his destination. He, um, he rides horses and on his dad's ranch in Albuquerque or New Mexico. Um, yeah, the race thing is an offsite. Like that is kind of an interesting angle. [Tatem Lindner]: But if you could like say an investor looked at him and said, okay, I'll give you a hundred thousand dollars. If you fly my airplane with me, for instance, he has an investor and one of his companies don't remember which, but I did some work for him. And he, his passion in life is like airplanes, loves to fly them. He's been trying to grow his own socials right now. He has like $5,000 or dollars, 5,000 followers, but he’s a multimillionaire. I thought it’d be really interesting if like we could launch it with him. And then from there, like if this would grow and we can make it into a series, like with a bunch of other people I think people would be really interested to get in on it and just make like the challenges bigger which would increase social perspective on the outside but also would make all the big names just really want to get involved because they’re like okay let’s like do this risky thing together just two bros I don’t know I think that there’s a place to work within it I don’t know if I explain it the best but I did write it down so if you guys want to look at it later you Yeah, definitely drop the dock. [Michael Houck]: I like the idea. I think what we’ll need to be cautious of is like, there’s a line here, right? On one side, it’s interesting. It’s cool. He’s doing these things. It’s like viral content. On the other side, if we go, if we lean too far in this, like, you know, like, I’m gonna, I’m gonna pick on the example that Jacob shared, which is like, if we’re, if we’re making him out to be like this, like James Bond-esque figures, like taking helicopters everywhere instead of cars and things like that, he could alienate the people who are losing their jobs and don’t have any money because of AI, right? And so I think we have to stay on the right side of that line, but there’s definitely some interesting content there for sure. UNKNOWN_SPEAKER: Yeah, yeah. [Michael Houck]: I think that we can potentially work with it. Grig, what about on your end? UNKNOWN_SPEAKER: What came to mind? [Grig]: The word of the week for me billionaire. I, you know, I just keep on thinking there’s like 3,000 billionaires in the world and it’s based on what you were saying earlier with, um, with kind of this, this perception, right? So, you know, I was thinking, I was actually thinking, and I was talking to, to Amir a couple of weeks ago about writing a book. And then he came up with this thing today and I was thinking, whether it’s a book, maybe that’s, that’s like, you know, too early, right? Like Amir and 20 billionaires, right? And everybody’s like talking to Emil about kind of their strategies and stuff. And then kind of Emil puts them back there, his like, you know, five cents and maybe, you know, we’re even like building an imaginary sort of billion dollar company within the book or something like that, kind of like putting the blueprint together. But it’s gonna be like on socials, right? That I was actually looking, there’s a podcast that kind of does it, but I was thinking if we had a podcast and Emil only exclusively talks to billionaires. That’s, you know, nobody who has below a billion in networks. And I was thinking also about the entrepreneur forks, especially those two. You’re not supposed to, as a contributor, interview people unless they’re famous, well-known. So I was thinking, again, this is kind of where the bridge between the networking and the PR comes in. You know, if we had somebody like a Steve Jobs let’s not lean into his existing network, but the goal is to expand his network. Let’s invite something like a Steve Jurvetson onto his podcast or his column, talk to him about like investment strategy, both from Amir’s point of view and Steve’s point of view, turn it into an article. And then it’s like, you know, Amir and this billionaire Steve Jurvetson, because we can’t say that Amir is a billionaire yet. We can’t really say too often that Amir is going to become the youngest billionaire ever or something like that. Because it’s just at some point it’s just going to get boring and it’s like, yeah, but just do it rather than talking about it. But if he keeps basically talking about billion dollar strategies with actual billionaires, people will start kind of like associating him with that he actually built a billion dollar company. I kind of feel like he’s always surrounded by billionaires. He must be a billionaire, right? Is Emil Barr a billionaire? It’s going to be on Google, that sort of stuff. There are some opportunities, and I’m thinking the lowest hanging fruit is let’s use his existing columns, create a network of people that we want him to be surrounded with, that he isn’t connected to yet, and invite them to contribute to his existing entrepreneur or Forbes column. What does your 22-year-old, what advice would you give your 22-year-old? Yep. [Michael Houck]: These are, these are very good formats, like the sort of like the successful person, giving advice to the younger ambitious person sort of trying to follow in their footsteps in some ways people love that content across basically any platform. So I think that’s a great idea. I also think you’re totally right, that people will sort of start to do that Google search like is a mealbar a billionaire that will totally happen if we do this, because we’ve seen that in with a few different people too. There’s this guy, David Senra, I think is his name. He runs this thing called Founders Podcast or something like that. And basically he reads an autobiography from a successful startup founder. And then he records like a two or three hour podcast, diving into their mindset, what they accomplished, how they did it in like super detail, but you don’t have to Read the book basically. And he’s become like a well-respected respected thinker in the startup world, not because he’s built any companies himself, just because he’s digested this information and made it accessible to people in an easy to understand way. So there’s something there for Emil to, and I think the more FaceTime we get him with those people, obviously that serves sort of to your point, Grig, both goals at once. So I really liked the idea. [Grig]: We can keep it really simple in terms of, you know, the problem of doing these podcasts these days is like you got to have so much research. There’s so many good podcasters, like even like the sort of Steve Bartlett’s, and coming with so much research. And I don’t think Amir is going to have the time to go deep. Of course, we can prep him. But if we do an entrepreneur column, then we’ll be on a Zoom and have that relationship building. At the end of the day, we could even do this in email. Ideally, we do it in a Zoom because then they get to know Amir, that’s sort of like that kind of investment goal. So yeah, I think that could be, and I’m sure for socials that would be good too, because then we can tag those people. And we could even put in a list of, if we take the 3,000 billionaires that are publicly known, like who are the top 100 most followed? Obviously, it’s going to be Elon on number one. So we just kind of go to that list of, he doesn’t know these 20. Yeah. [Michael Houck]: And then Tatem and Jacob, we can create social content off of these. [Michael Houck]: Once the article is out, it’s like, you know, this 22 year old, like just interviewed this billionaire and learned the secret of how he did whatever, whatever, whatever. Right. Like there’s, there’s content there too. So, um, I think that’s a great idea, Grig. I think it aligns a lot of things all at once. So yeah, absolutely. I love it. Jacob, what about on your end? [Jacob Shipley]: Yeah, I mean, obviously like keeping content going business as usual, but I think I’ve been thinking through like big swings we can take as far as like don’t wanna step on Tatem’s toes, but like collab requests on Instagram, like if we start like something I’m thinking about like my day job at Benzinga like if we do a story on Figma and The what we think they’re gonna IPO at or something like why wouldn’t we send them a collab request? Just you know, they’re probably not gonna accept it, but there’s a huge upside there same with us for a meal on Like LinkedIn and Twitter like content that is referencing like one that’s really great is he has done his like my top 10 favorite biographies on billionaires. Is there a way we can send that to like the writers of those, you know, because they’re not all autobiography, autobiographies, but they’re authors of those like, hey, you know, just posted this featured you, you know, big fan of your work or something, but trying to like, get as much juice out of each piece of content as we possibly can, as far as the not obviously want to get massive numbers, but want to make sure it’s seen by the right people. And so not like it’s hard because there’s not like an exact KPI around it. But the strategy would be extracting as much relationship we can out of each individual post. So I started going back through like posts from like three months ago that we’re looking at reposting now and saying, OK, is there anybody I can tag or send this to after it goes out to just start conversations and start a relationship there? So I don’t know if that made sense. But that’s kind of where my head’s been at. [Michael Houck]: So the idea of the initiative would basically be rather than just talking about this stuff on his social, we’re trying to use these as like springboards to build relationships with these people. [Jacob Shipley]: Yeah, I think it kind of twofold. I mean, like if the ghost rider of, you know, Walter Isaacson, you know, was a big fan of the meals post, you know, like obviously that’s like that’s going to help with reach. But yeah, then like, like just starting conversations because Emil’s a well-respected person talking about this type of content, using that as a segue. I think like one thing too, is like, I want to be hesitant about if we’re sending out LinkedIn connection requests, it’s just coming off as like needy, you know, like we don’t, you know, don’t want to look like that. But so this, my hope would be like, this is like, I’m just posting this content anyway. Just wanted to see if, just wanted you to see it kind of thing. I’m a big fan of your work, it comes off as like more of a appreciative peer rather than needy, like, you know, founder kind of thing. Yeah, it’s not like we’re like, just reaching out to them to extract some value from them. It’s like asking them to repost it if they do, that’s great, but more just like, Hey, I just want to let you know, I’m a big fan of your work just posted about this kind of thing. [Michael Houck]: Yeah, okay, that could be interesting to identify who those people are and send it to them in the DM or something like that. Give them some honest, like, hey, some praise or whatever. [Grig]: Right. Totally. [Grig]: Quick, quick, quick, random question. Does anybody know how good Emilio is at playing tennis? UNKNOWN_SPEAKER: Sorry, what was that, Grig? [Grig]: Does anybody know how good Emilio is at playing tennis? [Tatem Lindner]: Say, how good is Emilio at playing tennis? UNKNOWN_SPEAKER: What’d you say? [Michael Houck]: You’re breaking up pretty bad, Grig. [Michael Houck]: I think we can’t hear you too well. [Grig]: Sorry, there’s like a storm coming. Do we know if Emil is good at playing tennis? [Michael Houck]: Oh, we don’t know that, I don’t think. [Grig]: I was thinking, you know, otherwise we could be kind of to Tatem’s idea, you know, varying celebrities or like certain people to play a tennis match against them or something like that. [Jacob Shipley]: I like that. I think he just recently played tennis with the Vec. And so he just told me that the other day. He was like, yeah, I might get a selfie. I don’t know. But he was playing tennis with the Vec the other day. The way he’s told me about it when, like, as far as writing content, he said, like, he was obsessed with tennis. He also had the same thing with piano, maybe viola. He went through, like, periods of obsession where he would practice, like, six hours a day. And he told me, like, I was never very good. Like, I never got as good. As good as the really gifted people that didn’t practice, but he’s good enough to play tennis with Vivek. I feel like he’s probably good enough to hold his own. It’s not gonna be embarrassing. That’s a really interesting content idea that I think would lend itself super well to Instagram and TikTok is like, yeah, like talking investment or talking business over, yeah, I don’t know. Like there’s so many channels that do that for golf. So I don’t know, love it. [Grig]: Trump goes every time Trump goes golfing and your goals playing tennis against somebody. [Jacob Shipley]: Yeah Well, I mean Bryson DeChambeau has built like a empire on YouTube and he did that whole deal with Trump It was just like them playing 18 holes and just talking and it was politics and golf chipping lessons I mean, it was just the whole thing The part about tennis than golf why I think golf lends itself really naturally this is because because in golf, you’re basically focusing for like 10 seconds hitting the ball, and then you have all this downtime when you’re walking ahead to the next shot. [Michael Houck]: And as you’re back and forth, it’s competitive. And then you sit every two games or whatever together when you’re switching sides to grab some water or something. So we’d have to think about how to frame it. We’d have to sort of lean into the competitive angle of it in some way. But I agree, it’s a really interesting content idea. [Grig]: where startup founders can pitch, they can beat him at a game of tennis. [Michael Houck]: What do you get if you win versus what happens if you lose? It’s like a bet, right? If he loses, you have to do something. [Grig]: And we can get the community to pitch in, like, what is it that I have to do if I lose against Vivek? But yeah, anyways, I just, just kind of ran into it. Okay. But yeah, I think, I think we’ve got some good ideas here. Oh wait, okay. Here’s, here’s something. [Michael Houck]: So Emil is, let’s say we find these connections to all these people who want to play tennis with him, right? And we lean into this and we say, this, this kid cares a lot about AI unemployment and the looming crisis and whatever. So if he can beat you, tennis in like a set or a game or whatever, then he’s proposing something early on like that you will have to do to specifically fight back against AI unemployment that like aligns to his mission. And so he’s like literally fighting this competitive game for the people to get these influential figures to take action on behalf of his mission. UNKNOWN_SPEAKER: I think that’s pretty cool. [Tatem Lindner]: That’s cool. [Tatem Lindner]: I think that also leaves the conversation on him and less about what they’re doing. [Grig]: and that would be my one hesitation with them like playing tennis feeling like an interview because it’s still his page and Be reflective of his ideals It’s true Okay, that’s fair right like you like Travel blog idea like he can be playing tennis in China in Ohio and New York Just tennis course pretty much everywhere Yeah. OK, I think there’s something there. [Michael Houck]: We can flesh it out a little bit more. But I definitely think there’s something to that idea. It’s pretty cool. OK, and then I had a couple here. These are just very random. So feel free to tell me they’re terrible. I don’t have any ownership stake in these ideas. They’re just ideas. OK, so we’ve talked about micro donations. It could be cool to maybe do those, but either instead or additionally do a grant program, a program specifically designed not just to give these people money and let them do whatever they want with it, but maybe to have a goal of building some side hustle. So this person gets laid off from their job because of AI, and you see in their other content that they love, I don’t know, art, like painting or something. And you give them this money specifically to help them with this skill and turn it into like a revenue-generating, money-generating thing for them. That way it’s not just like empty donation, but it turns into like potentially a new career, new business for them. UNKNOWN_SPEAKER: Without the loan part. [Michael Houck]: Yeah, without the loan part, basically. [Tatem Lindner]: Now, I think it’s interesting that you mentioned that because there’s a creator on TikTok that will stop people and be like, what’s your dream? And then they say if you, they tell you their, oh my gosh, they say their dream and then he says, okay, if you meet me back here in however many days, I’ll give you the money to go achieve that dream. And so then if they show back up and they’re like passionate enough to do that, then he gives them X amount of money. They do it and then they do a follow-up where that landed them. Really interesting that like, even if he were to able he were to be able to partner with that person, you know, and like kickstart it like that. Yeah. Mm hmm. [Tatem Lindner]: That’s cool. [Michael Houck]: I think I’ve seen one or two of those guys videos before. Do those do well, generally? [Tatem Lindner]: Yeah, like they’ve, they’re huge, which is why I’m like, if he wants to, you know, pop off really quickly, that’s a potential avenue that we could and it could be a collab post. And then from there, he could have like a niche in that area as to not like completely steal that guy’s idea. But yeah, it can be like more business centered or something. But yeah, or it could just be focused on the AI unemployment. [Michael Houck]: That’s why we’re doing, you know, rather than people who just have a dream. It’s like, hey, you know, we find the people online, and like, we set it up where they meet in person. And it’s like, hey, were you impacted? Was your job impacted by AI? And like, yeah, of course. And then he does it. [Tatem Lindner]: Exactly. [Tatem Lindner]: Yeah. And we can artificially create that in the background, but I think that we can make it look organic online. [Michael Houck]: Cool. Okay. Um, okay. UNKNOWN_SPEAKER: Another one. [Michael Houck]: Um, it would be like, okay, so a 24 hour challenge where we’re filming a bunch of content during it, obviously, but 24 hour challenge, basically a full day workshop around a specific skill specifically for people who’ve lost their job and want to pursue this new dream or whatever. And I don’t know what the content formats would be to turn this into interesting, compelling posts that have a potential to pop off, but just this idea of, again, some free resources he’s providing for these people. They’re committing a full day, so there’s some interesting hook to it. And he’s bringing in people from his network, or he’s teaching them himself about how to learn how to do this thing. [Grig]: so they can go on and do some new job. Like a hack-a-thon. [Michael Houck]: Like what, sorry? [Grig]: Like a hack-a-thon. [Michael Houck]: Yeah, like a post-job loss hack-a-thon, basically. Could be fun. [Grig]: Again, tell me if this was shitty. [Michael Houck]: I have no, I don’t care about these at all yet. Just tell me if they don’t resonate, it’s fine. [Tatem Lindner]: Personally, I’m not the biggest fan, because that almost feels like we’re selling a course, you know? But in that same breath, I think that there’s potential, but initial thought is I’m not the biggest fan. [Michael Houck]: Jacob, any? I prefer the first one. [Jacob Shipley]: Got it, yeah. Too much green stuff for me. Like it and the reason I like it is I think it would play really well like if we had it set up to where we’re just like We might have to put money behind it to get it in front of enough people to where it’s like the attendance is something that’s not embarrassing right to where it’s like it’s gonna be dumb if we do a 24-hour event and Seven people show up but right if we did like we’re like live streaming on Flash Pass’s site, plus Emil’s LinkedIn, plus Emil’s Twitter, plus, you know, I don’t know, Instagram, TikTok, whatever we want it to look like, And we did a 24 hour stream. He talked for part of it. Other people, I, yeah, we could find, it’d be kind of work to do, but like, if it was just like, you can tune in and then there’s a recording afterwards and just like, hey, we’re doing a 24 hour event to help, you know, teach people skill. I don’t, yeah. How do we frame it would be huge, but like, I just like it because I think the visibility it would give us on social to having a live event that’s going on for 24 hours, especially if we could partner with, if we had speakers that were a decent size, like as far as audience, that would give us a lot of momentum there too. [Michael Houck]: I think the tough part about this, and I think maybe what is of the undercurrent here is that in order to do those things, in order to make it great, there’s a lot of coordination, there’s a lot of effort, there’s a lot of people’s time to sort of ease into it. [Michael Houck]: So it might just be like too ox heavy for the stage that we’re at right now. [Tatem Lindner]: Yeah, I think it’s something that we’ll explore later. [Tatem Lindner]: But I think like right now. [Tatem Lindner]: Yeah, yeah, I think right now, it’s just not the time for it. Because right now, in my head, where we are, it feels like a cafeteria with like, you know, not the best people, but it could be something big in the future where it’s almost like a Forbes event, you know, when I think what you want people to feel like, UNKNOWN_SPEAKER: I agree. [Grig]: Well, think about it this way. If we do the micro donations, loans, whatever, not loans, but you know, if we do that and we build a community around that and then realize, wow, there’s like tens of thousands of people now following because they’re totally into that, then maybe this could be like the kind of follow up on most of that, you know, like the phase two, then we’re like organizing the specifically for like a certain group of people. You know, I just, what I want to say, you know, about like the event idea, I like the idea of events, I think, let’s see if anybody gets like a weird idea of events and items and put a bunch of billionaires on it and do these like very exclusive meal bar events. Use the same island to do that idea. Yeah, that’s interesting. [Michael Houck]: Like, it’d be the equivalent of one of those YouTube videos that’s like, here’s a $1 glass of wine versus a $100,000 glass of wine, right? It’s like, here’s we’re using this island for this versus this. And I don’t know, probably too opt-heavy for where we’re at right now. But let’s, in the essence of time, since we only have a couple of minutes, Let’s move forward. So another one is, you know how when COVID was first a thing, there was that, like, there were all those sites that were, like, tracking where the cases were and, like, all the impact of that and hospitalizations. I mean, if you even Google it, it would show up, like, the stats, right? What if we did something like that? And there was actually a kid who built one of those sites who, like, went crazy viral, and now he has, like, some successful startup that he was able to build off his reputation What if we did something like that where we created a site that maps and tracks by crawling. There’s an AI agent that crawls. So sure, we have BAs do it or whatever. Mapping out where people are losing their jobs because of AI. And it shows it in real time. We can then go deeper and get content from those people if we want to highlight their stories and things like that. It’s a long tail thing. Nothing for a while, but then eventually there’d be enough data on there where there could be some interesting stories. And as the crisis gets bigger and people start to notice it more, we could be sort of at the forefront of that, having invested ahead of time. [Tatem Lindner]: I like that, especially if we had one color for where like people have lost their jobs and then one color for the people that we’ve helped. For the people that we’ve helped. So that you can not only see the impact that AI has created on job loss, but the impact that Emil has had on those people. I feel like red versus green. UNKNOWN_SPEAKER: That’s a good idea. [Tatem Lindner]: Yeah. [Tatem Lindner]: But I like that. [Jacob Shipley]: Yeah, I like it as well. I like how you told us to move on from your last idea, but I’m not good at following directions. Gary Vee does the garage sale in videos where like Gary Vee does not need to make a hundred bucks by going to a garage sale, buying a baseball card and selling it on eBay. But he does it to illustrate a point that like you are the problem. You have everything you need to go make, you know, to go make money. I wonder if there’s something similar of like Emil, like if I got laid off because of AI today, here’s what I would do to, you know, here’s how I would start, you know, something along those lines. But anyway, you just made me think of that, like the show Undercover Billionaire was another one that was like, if you got dropped off in the middle of nowhere, how would you do it? [Michael Houck]: There might be something there, but yes, the map idea, yeah, as well, I like that. Yeah, maybe we could have eventually something where Emil, like we’ve built up his brand in this space, like he’s known in this space, and then there’s this catastrophic event that happens, which is a company has built an AI underneath him that has replaced him as CEO of FlashPass. And he has this, we make all content series about that. [Grig]: I don’t know, that could be some factor. Quick one on the, sort of just something again, random. Psychotic Science, they’re opening a very exclusive resort in the Bahamas. In like September, October. It’s the, it’s one of the places where the Faire Festival is supposed to take place. But, you know, they’re kind of struggling with getting them just because right now everything is like AI generated, like all their pictures and stuff. Just kind of thinking, what if we got Emil to host like a really cool exclusive, they only got like 14 houses, 14 villas. It’s not that expensive. It’s like, I think it’s like, I mean, it’s super luxury, five star, like all that sort of stuff. But I’m wondering what if Amir did like the most exclusive, coolest, like Christmas party with like some really interesting people. We take over the resort. I’m sure we can get it for like 30, 40K if there’s like the kind of the PR and the social media value behind it as well. And we invite like the sort of the VIVX and sort of Bahamas is easy, right, for the States to get to. In terms of content, it’s huge, right, if we get the right people. And also it’s like this sort of cool thing of like, Emil’s bringing another successful year, you know, like that sort of thing is like his billionaire and high network friends, maybe we get a couple of celebrities, even if they just come because of the cool location. You know what I mean? The free the free like Event or something like that. I don’t know just could be a fundraiser even though we do for like maybe the ai Platform that you were talking about, you know, like raising fun for People that get replaced by you know, like something that’s kind of like, you know relevant Interesting answer that down Yeah, Jacob exactly Yeah, I’m putting in the name. The three of you guys will have to pay for a free Bahamas trip. [Michael Houck]: It’s going to be terrible. We’re really rough on you. OK, cool. I’ll make it out of that. [Grig]: The name of the resource, you guys can check that out. OK. [Michael Houck]: Anyone else have any last ones that we want to throw out there? Those were, I think, I had a few more, but those were the ones I thought could be most interesting. Anyone else have any? That we want to talk about the last three minutes. UNKNOWN_SPEAKER: Cool. [Michael Houck]: Well, I think let’s hop. [Michael Houck]: I will write up a message just kind of summarizing what we chatted about. I’ll send it in the channel so Emil can see it. And we’ll sort of get his feedback both on the KPIs and on some of these project ideas. And then assuming he likes at least some of the projects, I think that we’ll probably just to start actioning on some of the easy stuff. So between now and next week, let’s just use the channel to just identify some first action steps that we can start to take beyond just the normal content cadences that we’ve set up. So TBD on that, but I think this was really productive. UNKNOWN_SPEAKER: Awesome. [Michael Houck]: Cool. UNKNOWN_SPEAKER: Great. [Michael Houck]: Good luck with the weather, brother. UNKNOWN_SPEAKER: All right, guys, I’ll see you.