- Duration: 55 min
- Platform: meet
- Source: Read.ai 01K0SMCF710HWGFT0MBSZ1DPR4 (https://app.read.ai/analytics/meetings/01K0SMCF710HWGFT0MBSZ1DPR4)
Transcript
[Grigorij “8664 Grigorijrichters” Richters]: It’s just wonderful. [UNKNOWN_SPEAKER]: Jacob and Greg and five fireflies. [Grigorij “8664 Grigorijrichters” Richters]: I’m taking over. [Jacob Shipley]: Greg, do you feel like you’re more tired when you had your first kid or when you had your second kid? [Grigorij “8664 Grigorijrichters” Richters]: Well, my second kid is coming in October, November. [Jacob Shipley]: Well, we just had, well, our number four was three months ago and I don’t think I’ve ever been more tired in my life. So I feel like people say, oh, it just gets easier once you have two. And I was like, I don’t know if that’s true or not. [UNKNOWN_SPEAKER]: What’s up, everyone? [Michael Houck]: How you guys doing? [UNKNOWN_SPEAKER]: What’s up, man? [Michael Houck]: How you doing? I got my walking treadmill back, so you guys see me bopping up and down throughout probably every single one of our calls from now on. [Jacob Shipley]: I was trying Yeah, it’s good, dude. [Michael Houck]: Not as good as Bentonville, obviously. Yeah, no, can’t compete with the NWA, that is for sure, but it’s pretty good. Very walkable. It’s like 95 degrees, which I love, so it’s nice. Nice. [Jacob Shipley]: Well, hey, it’s 95 degrees here too, man. [Michael Houck]: How are you guys doing? [UNKNOWN_SPEAKER]: How’s your weekend? [Grigorij “8664 Grigorijrichters” Richters]: All right, nice. Sorry, just because Amir is going to join, right? So I just want to make sure we have an agenda here. What should we call it as an agenda? [Jacob Shipley]: There were a few things I needed to touch, I need his answers on just regarding posting, he seems willing to let us as a megaphone do the posting on his behalf now, especially like with repurposing content. So I just want to get 100% clarity on that. [Grigorij “8664 Grigorijrichters” Richters]: So I’m not stepping on, not like double posting on his accounts or anything like that. I think we just try and use this call as an extension of the brainstorm, right? Having him So let’s continue with what we’ve been doing, I guess. Yeah. [Michael Houck]: Is there anything we want to finalize? [Michael Houck]: Because I think, I don’t know, Jacob and Tatem, if you guys had a chance to Read through the great strategy doc that Greg was so kind as to edit after my comments. So if you guys had a chance to look through that or not. [UNKNOWN_SPEAKER]: I did. [Tatem Lindner]: I thought it looked pretty good. I reread it this morning with the updates. [Emil Barr]: to it so I guess I like I mean how are you doing good sorry I didn’t mean to cut you off but I think a good cadence for these is I should join every other call that way we can kind of go over things and get live feedback and you guys aren’t having to do like separate meetings with me just to get feedback on things but also there’s enough of kind of like a split in between to give you guys a chance to talk amongst yourselves and like not have to deal with and my face on every call. [Michael Houck]: We love your face, Samuel. I do. [Emil Barr]: By the way, I reached out to the people at Twitter to try to get your account unbanned. They haven’t replied to me yet, but I texted, which sucks because my contact was the CEO’s nephew and she left. So I don’t know if he’s there any longer, but I texted him and I’m going to try to see if there’s anything that can be done about that. [Michael Houck]: Dude, I would be literally forever grateful if we can go through him or a friend of his still works there or whatever because it’s been almost a year I think of this thing and it’s been a 56,000 person bullhorn to nothing. So it would be I’d be truly in your debt. [Emil Barr]: Well, I’m on the case, you know, so guys, if there’s anything I can do to be helpful to your businesses as you grow them, you know, I want to be very respectful that this is one of multiple things that you’re doing. And obviously, this is exciting. There’s a lot of sort of alignment of incentives, you know, I talked with legal two days ago and one of the things I want to do is kind of build out a step structure so it’s not all or nothing meaning that if we hit our first tranche and raise like a hundred million that’s still a couple hundred grand in everyone’s pockets and then it’s like exciting because you get the whatever it is I think it’s 250 grand and then there’s a chance to make you know another million like in the next 12 months or something. But I do want to be respectful that you guys have other things going on and you know also just supportive if there’s anything I can do especially as we work on this stuff to help. I will do that. [UNKNOWN_SPEAKER]: Appreciate you, brother. [Michael Houck]: All right. [Emil Barr]: Sorry, Tom. [Emil Barr]: I’m going to cut you off and go back to where you guys were. And I’ll just kind of sit in and provide feedback where helpful. No, you’re good. [Grigorij “8664 Grigorijrichters” Richters]: We’re just talking about the strategy talk that we’ve been sort of brainstorming last week. Is that ready to go yet for feedback? [Emil Barr]: Or is that just like a live document that you guys are working on? [Michael Houck]: I think the goal was to finalize it on this call and then get it by like end of day today or tomorrow at the latest. Okay, cool. Yeah. [Emil Barr]: Now that you’re here, we can talk through it live. [Tatem Lindner]: Okay, let’s do that then. [UNKNOWN_SPEAKER]: Yeah, sorry. [Tatem Lindner]: Yeah, sorry, Tayden. All good. I was just answering Hawk’s question, but he also asked Jacob the same, which was, did you have a chance to Read over it? [UNKNOWN_SPEAKER]: Yeah. [Jacob Shipley]: Did you have a chance to Read over it? [Jacob Shipley]: Yeah, sorry. My computer froze up there for a second. Yes, I did. I think, yeah, I’m on board. I think the only thing I wanted clarity on was just like the cadence, how me and Tatem’s content is going to kind of intertwine. And then as far as scheduling content, I know Emil’s been doing that. Said he’s cool with us taking over. Just want to make sure I’m not ever double post in on those accounts. So I just wanted clarity around that. But that’s like super in the weeds, overall high level strategy. [Grigorij “8664 Grigorijrichters” Richters]: I thought it looked great. Yeah, it’s actually, I mean, it’s the same doc that I’ve shared with you before. But I’ll just collect the feedback and then kind of pull together a fresh version that you can take a look at. I’ll let you know when it’s ready. We’ve just sort of tried to, you know, I think the Dinosaur branding is great. I still love it, but I also agree with the team. There was a bit of consensus last week that we shouldn’t push that too hard in the next six to 12 months, but first really focus on FlashPass and building that billion-dollar company. And then once we’re there, then push the Dinosaur angle more. And for now, we can sprinkle that content in, but maybe that’s phase you know, I don’t know, phase three or whatever, but not right now, that’s sort of short term. And so, you know, one of the things I just wanted to make sure that you guys have enough kind of room that you can kind of throw into this talk, you know, also kind of for socials, because obviously like I’m looking at it from a PR lens, but I wanted to make sure there’s also a little bit of like the little bit of the biz dev, a little bit of the socials. We’ve gotten, well, Emilio just approved the entrepreneur op-ed that we had written. So I’ll submit that today, and then I’ll let you know, Peyton, because you had that question, I think, last week, how long it takes for these things to then get out. And, you know, sorry, I’ve got some flies here. I’m fighting with. So we’ll probably find out by tomorrow when that’s out, and then we can also schedule that for LinkedIn. And TikTok and everything. Thank you. [Michael Houck]: Yeah, and Emil, just to add on to and echo what Greg said, basically the thinking last week, and I think I shared a little bit of this with you in the sort of recap that I sent over afterwards, but basically the thinking was raising a billion dollars is an outlier outcome. It’s an insane thing for most people. We think we can achieve it here. We’re all oriented around that outcome. So we want to set goals and build content specifically with that outcome in mind. And so we can sprinkle in stuff of like, hey, what’s going to happen after this? But we want the primary strategy to be as singularly focused as possible on achieving that outcome. And one angle that sort of came up in conversation last week that we’re all, I think, really excited about is this idea of fighting AI-driven unemployment and issues for people. And we think that ties into, obviously, what you’re doing already. Also can be an issue that you can get out in front of early and sort of, you know, be this sort of man of the people that you can build an audience around. So we like that angle a lot. [Emil Barr]: I like that as well. And for context, I didn’t listen to the recording of the meeting. I won’t typically listen to them, but I know Jacob, you shared it with me, like your notes app, and I had to happen to have a long drive. So I was like, Oh, like, you know, I couldn’t make this one, but let me like, listen. So I kind of got the full gamut of the conversation. And pretty much align on everything you guys said. Would it make sense then sort of if the goal was to finalize the stock, would it make sense just to like pull it up and go through it, you know, page by page? [Grigorij “8664 Grigorijrichters” Richters]: Or was there anything else that you guys want to discuss in this call? I think Jacob, you had something. Well, should we just go for like whatever like anybody has and then we can spend the rest of the time going through the doc? [Jacob Shipley]: Does that make sense? Yeah, that sounds good. Yeah, I’ll just do the real quick. First of all, that’s great. My Fathom automatically shared recaps. So that’s good to know. For scheduling out Twitter and LinkedIn specifically, I think Peyton and I are meeting tomorrow to talk about kind of the intertwining of those two types of content. So I know the PE deal gone wrong. I finally got that under the character limit. So are you posting that or am I? And then if you are posting the net new content, I just want to make sure if you have specific days, I just don’t want to over post or step on toes as we get new stuff out and repurposing the old stuff. Yeah, so two thoughts there. [Emil Barr]: So first of all, I am posting the PE one today actually after this call at 3. So we’ll see how that does. We’re dropping a lot of very aggressive bombs there for LinkedIn. So it will either do really well or do horribly. And hopefully, the worst they do is send a cease and desist. It’s kind of like, if it does really well, we almost open ourselves up to more exposure because it’ll be good for like our overall impression count. But then, you know, I know that we’re going to get a nice letter in the mail because we just settled litigation with them like three days ago. So that should be interesting. So that one I do want to post myself, Jacob, because there was a little agonizing whether we should do it or not. But I’m kind of in this impression of like, I want to talk about as much as possible. I don’t want to leave opportunities to waste. I know that there’s some discussion around, like, planning up celebrity connections, and we can talk about that a little bit, but my general approach is, like, I’d rather be super transparent, because then I think people are getting to know the real deal. And then there’s also a little bit of, like, you know, so be it, like, it wouldn’t be the first time I got a cease and desist letter, so, you know, whatever. If anything, Greg, we might have to, like, publish an apology statement, you know? So, I will post that one. Where I’d really like to get my LinkedIn to Jacob is where you just like Twitter, like you just own it. Um, you would just like go in and like, just like Twitter, like, you know, like whatever I’d love to have access. Cause we’re doing like some outreach for our fundraising consultants for like flash pass where they’re like reaching out to people, like other founders on my LinkedIn, like set up networking calls. But I would just envision it as starting like maybe next week you would just have full access. And then if there’s some simple way for me to be like, yes, this post is good to go. Or like, yeah. Here’s an image, you know, like throw on it. I don’t really want to be. Yeah, motion is good for that. I might need a loop how to prove stuff in ocean but notion is fine for that. I would just envision Twitter like you know, I would love for it to be like something that like I just I’m not posting content like I think that you’ve got my tone of voice down well enough that you can just post it moving forward and you can just like be in my LinkedIn. [Michael Houck]: Does that extend to engagements that have Andrew do from your account, or should we keep those either turned off or manually approved? What do you mean by that? [UNKNOWN_SPEAKER]: Like the proactive engagement. [Michael Houck]: So if Andrew’s going to log into your account, and he’s going to go find posts that we think can go viral from relevant thought leaders, leave comments on their posts early on, so we get free profile views. I can’t remember doing that without my approval. [Emil Barr]: So yeah, I already know. Just want to make sure we’re good there. [Emil Barr]: Okay, cool. [Emil Barr]: And then the other thing is if we can boost, I’ve been putting like a hundred bucks behind each LinkedIn post. Apparently we were doing that behind the X post, so we spent like a couple grand in the Megaphone platform, so like, I would like to like set up Megaphone budget if we’re gonna post more frequently on LinkedIn, Jacob, but happy to boost those through Megaphone as well to get the extra lift. LinkedIn only? LinkedIn only for now, just because I think for X, like, until we find something that works. Like, you know, this is a lot of experimentation, once we find something That’s great. But like we’re spending 50 bucks on a post. It’s getting 15 views or like 40 views Like it’s just not necessarily worth that. [Michael Houck]: I don’t think Honestly that early on with the post it might be Yeah, we’d be better off sort of saving that for ones on X that already get some organic traction and then amplifying it If we were gonna do it at all, so yeah, I agree with the strategy makes sense It is I said guys is fine to post on megaphone But like right now the budget is like around 500 bucks a month. [Emil Barr]: So if we go from you You know, sorry, it’s 800 bucks a month. I’m doing $100 a post, two posts a week. So if we start doing four posts a week, like we should cut it to 50 bucks a post or whatever. But I don't want to see a bill for like four grand for megaphone for LinkedIn because we kept like started going crazy on there. [Michael Houck]: Yeah. We'll keep it to that 800 level, no matter what we do for now. [Jacob Shipley]: Yeah. Yeah. So heads up, I am starting to, I mean, I guess it seems like starting next week, I'm going to add in a bunch of repurposed content and I I also came up with a bunch of short form content that just got approved. So I'm going to go probably five, six days a week. So just know that going in to make sure we don't overspend on that. And Emil, the only other thing, I don't want to take up a ton of time, but the only other thing I had, it was on the call to action. I think I had sent you one that was like, follow me to, it was very much like around like the dinosaur Brandon. And then after like how it was talking specifically about like how VCs want to see like a laser focus on one thing. And so that's kind of the consensus we came to around the flash pass and the AI induced unemployment crisis. So that's kind of why I shifted that a little bit. I just sent you another one, no rush on that to look at that, but just some clarity on why I kind of changed that around. [Emil Barr]: So what is it? [Emil Barr]: Can we just like screen share or like throw it up, throw it in the chat? Yeah, let me, I can just drop. And then, one more note on the Tatem things before I forget, when you guys talk, so the way I'd see it is Jacob, if you can write the captions for all of the like, TikTok content for the first whatever, call it like 30-45 days, I just want you writing it so it matches the tone of voice, and then from there I'm pretty sure we can just develop templates or Tatem will have a good enough feel for the writing style that she can start writing those captions, but that's of what I envisioned there. [UNKNOWN_SPEAKER]: Jacob, did you freeze? [Michael Houck]: You look like you're either smoldering at me or you're frozen. [Michael Houck]: I can't tell. [Michael Houck]: I think he's frozen. Oh no, he's back! [Jacob Shipley]: Yeah, I froze. Sorry, my computer ran super slow. [Jacob Shipley]: If my computer lets me, I'm going to drop the updated CTA proposal. [UNKNOWN_SPEAKER]: Maybe not. [UNKNOWN_SPEAKER]: If we want to move on, I'll drop it in just in case my computer's working. [Jacob Shipley]: So, Jacob, you're going to answer your questions on captions and kind of like LinkedIn and scheduling? [Emil Barr]: Yep. [Jacob Shipley]: And then Tatem, I assume, is going to be handling the scheduling for all the other platforms that are not Twitter, LinkedIn? [UNKNOWN_SPEAKER]: That works on my end. [Michael Houck]: And Jacob, to close the loop on the other thing you said, I would recommend that we reserve the megaphone budget for either the long-form posts or if there is a short-form post that we think is a particularly hot take, we can try some out on there, but we should probably wait a little after the post goes live to see what initial engagement is before we do it for short form. [Jacob Shipley]: Yeah, I haven't been touching any of the megaphone like boosting part of it. I'll talk with Andrew. [UNKNOWN_SPEAKER]: I'll talk with Andrew. [Jacob Shipley]: To be fair, I don't even know the process of how that side works. So yeah, if you could get Andrew on that, that'd be super helpful. [UNKNOWN_SPEAKER]: Yep, I'll make a note to do that after this call. [Jacob Shipley]: Awesome. [Jacob Shipley]: All right. [UNKNOWN_SPEAKER]: So I'll just be at the end of the LinkedIn posts. [Jacob Shipley]: And again, I don't think it's near as exciting as the follow to watch me, you know, bring dinosaurs back to life, but based on our consensus last week, kind of moving in that direction. [Emil Barr]: The CTA here is just, I'll sort of ask this group their thoughts. The CTA is just a function of getting as many followers as possible, right? I don't really care what it sounds like to say gobbledygook, you know? All I care is if we replace our current CTA with the CTA, will we get more average followers per post or less average followers per post? So I'll drop the current one in there, and then if we have consensus around that, like, happy to replace it. [Tatem Lindner]: I think that I've been running into the same issue that Jacob has, where, like, the CTA is kind of hard to pinpoint because you're not selling, like, a course or anything, and you're asking for a follow as opposed to anything else, and I think it's difficult. That was going to be a question I was going to ask you for these videos. What do you think? [Michael Houck]: Sorry, Tatem, I had you a little muffled for me. Can you mind saying that again? [UNKNOWN_SPEAKER]: Can you hear me? [Michael Houck]: I can hear you, just I wasn't able to hear that little bit. [Tatem Lindner]: Yeah. Okay, so I'm like a really soft-spoken person in person, so it doesn't translate great online. I have like the same issue when I'm coming up with ideations is, like, call to actions. I feel like I have been running into that kind of problem because I'll come up with, like, an idea, but then what are we wanting to get out of it at the end of the day? Like, is it just a follow or are we building out a mailing list or et cetera, et cetera? Are we putting, like, making people go to another platform to Read an article? Like, I'm not 100% sure what we want to finalize there, but I do think that it needs to be compelling. [Grigorij “8664 Grigorijrichters” Richters]: My sense is always this thing, and I think, Jacob, you do a great job with the newsletter that you have. We don't own any of those social platforms. As in the data, they change the algorithms every day five times. I think long-term, because you're investing so much into this, if we can capture email, like data that you own, and whether that's like 10, 20, 50,000 emails, I think that's always going to be worth for something, even if you're not selling anything other than yourself at the moment. [Grigorij “8664 Grigorijrichters” Richters]: I think capturing that is good. [Michael Houck]: It's a good general principle to try to take people off social platforms for the reasons that you're talking about, Greg. What I would say is that if we aren't going to engage that list, because we're not doing a newsletter right And I don't think there's any plans to, correct me if I'm wrong, if you're thinking about newsletter at all, but I don't think there's any plans to do that right now. And so if we're not engaging them and then, you know, we decide to in six months or a year or something, that email list is not actually going to be very engaged. They'll think it's spam. They'll think, you know, they'll turn right away. They'll actually decrease our deliverability. So if we don't have anything to actively sell them or at least send to them at least like once a month, or once every two weeks, I would argue that we should align around what will best help us hit our North Star, which is the billion dollar outcome. And so when I think about what that is, it's probably, I mean, yes, we want to have those emails, but it's probably building up as big of a bullhorn on social as we can. Yes, there's algorithm risk, there's platform risk, of course, but I guess unless we're planning to do something with the email list in the medium term to short term, I don't see a huge benefit to us to build that, especially because if we did want to then do that in six months or 12 months or whatever, we can go and we have ways of doing this. We can get email lists for anyone who follows a specific social media account, send them lead magnets, test deliverability, and then upload them to a newsletter. So we can build a 5,000, 10,000 person newsletter in a couple of weeks. If you were going to do it. So I think about what's going to actually take the action that's going to help us the most. [Emil Barr]: My counterintuitive gut feeling would be that it's driving people to follow on social, at least for now. [Grigorij “8664 Grigorijrichters” Richters]: So go ahead, Greg, because I know you have your hand raised. Old-fashioned. I was just going to say, yes, totally valid. But now that we have Emil be an entrepreneur and Forbes business council member and observer We have three to four pieces a month that, you know, like the idea is cadence wise, one piece a week. So even if we go as, and obviously like we don't have it, you said this is going to be a decision obviously here, but we could just simply repurpose these articles, have them be sort of like a nice digest once a month. And then maybe Jacob can, you know, obviously this is not my call, and throw in like a nice topic. And we could turn this into a monthly thing. I'm just thinking the data is good to have that and be able to experiment with on our own turf. [Emil Barr]: First of all, the CTA, let's keep moving through the meeting. I do think that you guys separately, maybe I'll talk to the CTA and optimize what's the top converting CTA. I think that we're moving into a more existential discussion, which is good. That's what we should be doing on these calls, but we can workshop the CTA a little bit more. Basically, as long as the group agrees on the CTA, I'm fine to change it to whatever. I'm not passionate about it. I just want to make sure it has more followers, not less than the one we currently have. So I don't like the idea of a newsletter, and I'll tell you why. I don't think if our goal is to build this association in the press and in investors' eyes, that this is the next Elon, or this is the next Mark Zuckerberg, or this is the next Vivek, even if that's not fair, because those people went on to make hundreds of billions dollars you know and our goal is to raise a billion like could you see a young Elon doing an email newsletter or like a digest you know or like Zuck in his dorm room like doing a newsletter not really and that was some of the feedback I gave Tatem on the initial batch of content when we met to like it felt like very like you know like yes we want to self-promote but like we want to do it in a way that like it's easy to draw parallels to those individuals what we don't want to do is kind of like I don't mean to say to create ourselves but like be like look like we're building a brand it should be that we're building a brand and people fall in love with the story or people live fall in love with what we're doing then they end up following us or like we're doing good things like giving donations to people with AI you know and then they like love the mission I don't want to do this stuff that feels overtly commercialized or like we're almost like I hate to say trying too hard but like yeah like we're like really trying to like build this audience because the audience should just come as a symptom of hey we're doing this really cool stuff um it should be that we're just trying to build a really big audience. Like, I can see Elon publishing in Forbes because, like, he really cares about something and, like, he, like, wants to raise, you know, raise the voice. And it's, like, people weren't talking, taking him seriously 15 years ago, but he'd, like, talk to any publication that would have him. I think that's something that we can do, but I don't love the idea of the email newsletter for that reason. [Michael Houck]: That's cool. [UNKNOWN_SPEAKER]: That's fine. [Michael Houck]: Yeah, I just shared a note in the chat, just like an AI overview of this term, It's one of my favorite terms. We used it a lot at my last company. I might've mentioned it last week, but sprezzatura, it's basically this like unintentionally intentional nonchalance where you're just like effortlessly cool, doing interesting things, attracting the right type of attention, the right type of people to your orbit without seeming like you're trying, right? It's like the carelessly amazing cool bedhead hairstyle that looks like you're a supermodel, right? That's what we want. [UNKNOWN_SPEAKER]: Every day. Right. [Michael Houck]: Exactly. Exactly. But not that we're trying too hard, but that just naturally happens to us because we're amazing. [Emil Barr]: That's what we want to cultivate for a meal. I agree. OK. Yeah. Cool. OK. So anything else? [Grigorij “8664 Grigorijrichters” Richters]: I used to have a new sweater. Oh, good. All right. Let's move on. So what's next? Anything else, Jacob, on your end, on your side? [Michael Houck]: Jacob, I'll follow up with some thoughts in the group chat later today on CTA. [Emil Barr]: So I'll give you guys some feedback on that. [UNKNOWN_SPEAKER]: Cool. [Grigorij “8664 Grigorijrichters” Richters]: Adam, anything else on your end? [Tatem Lindner]: We need to create the actual accounts to be posting on. That be something that we should sit down and actually do or otherwise we're not going to be able to do anything. So whenever you have some time Emil and then on top of that I'll have a new round of ideations to you here soon but I wanted to talk through it with Jacob especially so that I make sure that I'm kind of on the same page with what he's wanting to put out there and then Greg too because I want to make sure that we're not leaning too much in like this space that we don't want to be going into, so yeah, tomorrow probably. [Emil Barr]: Are they ready right now that we can talk through, or do you need another day to put them together? I mean, we can talk through some of them. [Tatem Lindner]: I just don't know if they're too choppy for you right now, but I'm happy to talk through them. [Emil Barr]: Yeah, or at least with the group, since Jacob and Greg are already here. Maybe just share screen. OK. [Tatem Lindner]: They're kind of, like I said, not pretty looking, but [Emil Barr]: That's OK. [Emil Barr]: Neither am I so Can you guys see my screen Yep Okay, awesome. [Tatem Lindner]: So my thought is that we can do about 15 reels tik toks say 10 to 15 Um, we can probably record them all at once and then have a more heavy editing on the back end Um, and then from there, I still think we should put some stills out of you um, my thought is to really go into the a direction. It's taking away jobs, you're kind of here to help people, flash pass is a good way to do it, etc. Now I have like a few different areas that we can pull from with it. There's one where I'm saying that like AI is causing kind of this poverty issue because it's unemployment. Can we pull on people's emotions? I think that that has like a high value of going viral, but at the same like breath, I hesitate to go that route because I don't want you to say that all AI is bad, you know, or be like stuck in this philosophical like viewpoint. Second, I have like AI is bad for business. They could be like hot takes on how much you should use AI within your company. Like do you like because like a lot of companies are saying that you shouldn't use it to apply for jobs, like even anthropic and stuff. And I just think there could be some really hefty viewpoints there that we could pull on. And then I had some serious ideas down here, which is predictions for future and business industries, and then tools for how to apply for jobs, et cetera. Anyone have any initial thoughts? That was really fast. [Emil Barr]: Can we scroll back up to the top? Yeah. So I can actually Read them. Okay, so one, this is good. HopeCore, I think we talked about this, helping people that are losing jobs to AI. I would say that's very on thesis. What poverty looks like, yeah, that's good as well. I like the HopeCore, the AI causing poverty I think is fine. I'm not sure that we should say, ostensibly, AI creates poverty, like that's a little bit, like we can if we want to go that direction. I just think that, you know, the thesis behind flash passes, AI will create job loss, job loss creates poverty. Or something that like, you know, for every whatever 1% unemployment goes up at something like the suicide rate, it's like almost perfectly correlated. Like there are some shocking statistics there on like economic depression and like how that impacts, you know, like suicide and like health levels and things like that. So I think that, you know, the line we want to toe here is not become the explicitly anti-AI guy. I think what we need to talk about is like everyone's so excited about how great AI is and no one's like addressing this issue of, well, hey, AI's gonna replace all these jobs. So like, I don't like the AI creates poverty. I think it's AI leads to job loss. Job loss creates poverty is like the sequence of events, but all these concepts hold up under that, you know, sort of like template. And AI is bad for business. Just if we scroll down a little bit. Yeah, I don't, these are fine. I don't have a strong POV on AI being a bad thing for business. I think in certain parts of business, it can be really good, and in certain parts, really bad. I think that I'm happy to kind of, if we think that that's how we carve out our nature, I'm happy to talk about the things that I think will be bad or how to negatively impact businesses, so I don't have any objections to these either. And I think that could be some good hot takes Jacob for you as well Because everyone's so pro AI on LinkedIn right now and stuff like that. [Tatem Lindner]: So Yeah, yeah, I just want you to be able to have a jumping-off point so that we're not just stuck in AI and like job loss and that's kind of what I was trying to do here, but That's also why I wanted to talk to Jake to see what is the tone that we actually want to set for it? [Emil Barr]: We told people like candid was that candy will never be replaced with AI. That was one of the things that we told investors, and we had a very strong POV on that. And I don't think a lot of funds didn't like that, but it was accurate. You don't use AI to replace the bills of the world where the company's getting $20 videos. Nike isn’t going to go use AI to replace their photo model shoots, their swimwear line with an AI model and post it on their main page. I’m happy to talk about here, things you should absolutely not use AI for. Here’s where businesses are shooting them in the foot. I think that’s that’s fine. One of the things Vivek likes to say is there’s no alpha in kind of following the crowd or conformity. He’s like the only place you have alpha is like you have to go against the grain to unlock any of that like alpha. So like happy to kind of be like vocally anti-AI. I just want to make sure that we’re also vocally like a capitalist and entrepreneur and like talk about like building companies and making money and make it clear that we’re not like vocally anti-capitalist here, but that we’re just vocally like AI, anti-job loss almost should be our perspective here. Okay. Emil, we don’t want you to become the socialist anti-AI entrepreneur. [Michael Houck]: That would be nuts. I’m saying I don’t want to be lumped in with AOC here when we’re talking about this. [Emil Barr]: So I think that the messaging is good and we can be like, hey, AI isn’t great for a lot of things. I do think, though, we don’t want to go totally on the deep end and just become the anti-AI guy. [Tatem Lindner]: No, I agree, which was, you know, my hesitation for sharing this right now. Because that was like the fear I had when I was writing these down is I was thinking, well, what if somebody went on your LinkedIn, and then saw you like, with watches or whatever, like, whatever. [Emil Barr]: I’m also invested in an AI company, guys, like I own a like meaningful portion in like a venture backed AI business, which is funny. Now, again, that’s regulatory AI. So the way we can spend that is like, hey, this is AI that’s designed to, like, make airlines more accountable to rules and, like, help people, you know, that haven’t had time to, like, train on regulations. Like, it’s not replacing anyone’s jobs. It’s just enhancing capability. But, yeah, these are all good. Actually, I’d say these are all approved. Like, I gladly do all of these. I think the one thing that we need to be careful of when we talk about job loss is say AI leads to job loss. This is why job loss is bad, not just say AI leads to poverty. [UNKNOWN_SPEAKER]: Okay. So job loss is bad. [UNKNOWN_SPEAKER]: Isn’t bad. [Emil Barr]: Leads to job loss, job loss leads to poverty. What we’re fighting is job loss, and we’re gonna have the biggest spike in job loss since the Great Depression in the next five years, based on where the market is going. [Michael Houck]: Got it. Tatem, one angle that I just thought of here that could be actually pretty fun and has some viral potential is humorous instances of AI having replaced a human and doing something incredibly dumb and stupid that a human would not do. There’s stories about like, you know, the AI chatbot at a local car dealership, agreeing to give somebody a car for $1, and then they have to legally abide by that, right? Like, stuff like that, that we can turn into fun stories that maybe Emil comments on. I think there’s something there. Like, we can just farm that content. [Emil Barr]: Let’s find an AI bot and like break it at a car dealership and like film it and show up and be like, hey, I’m here to get my car for a dollar. We can be like over the top about it. We can like bring the 911 and like be dressed in a suit And be like, yeah, I’m here for about a dollar car, you know I think there’s good content ops there to like actually just doing it not even commenting on it. [Michael Houck]: Yeah, 100% I like that actually, okay Like a rage bait content just gonna rate a moment Sam retweet for a lot No, but it’s like it’s like bait that people that like the people can get behind because they’re all gonna have to share that same like, like, the world is absurd, AI is absurd, but it’s still taking our jobs, what do we do about that type, type vibe, you know? [UNKNOWN_SPEAKER]: Yeah, I think so. [UNKNOWN_SPEAKER]: Okay. [Emil Barr]: Um, Greg, I think we went through Tatem, Jacob, Greg, do we have anything that we wanted to go over? I know we talked this morning on the Taylor Swift Ghostwriter article, I kind of feel like famous by association. Apparently guys, I have Taylor Swift’s ghostwriter for my op-ed. It was like really well written. I was like, great, this is like as well, right? [Grigorij “8664 Grigorijrichters” Richters]: And he’s like, yeah, she does Taylor, like the author does Taylor Swift stuff too. And I’m like, oh, that’s why. Yeah, she’s her European PR lead. [Emil Barr]: She kind of switches her time between Taylor and my stuff. So it’s always fun. [Grigorij “8664 Grigorijrichters” Richters]: Taylor and Amelia are two big priorities now. Oh, that’s actually great. Yeah. So we’ve got the entrepreneur piece. I’m just about to submit that. Forbes is being written the first op-ed, and then we’re coming up with a new topic for Observer for the second piece. And then, yeah, a couple of pitches out. So I’ll see how that goes. We can go for the strategy that we talked about at the beginning. A couple of other things, I think we I mentioned it in the last call, the sort of honors and awards and things like that, that I know, kind of thinking for the future, but I do have a couple of projects that I’ve been very involved with while you guys were speaking that I was kind of thinking might be kind of fun to get Emil into. One is the Vatican’s AI project. Actually, I don’t know if you guys were like seeing after Pope Francis did this AI sort of summit was last year. They were hosting that. They basically do the whole kind of, you know, how does Vatican choose to look at AI, but they work with like Accenture, Cisco, you know, like all these big companies. And so one of my thoughts, because I work closely with the CEO and founder of this, and he’s American, and the new Pope is quite open to it, is to try and get you into the advisory board. If you look at on this website. Let me actually share my screen. Because that could be a good piece for PR, but it could also be a good opportunity if I ever heard one. [Emil Barr]: Like, that’s like so… Come with me to meet with the Pope about AI, you know? Like, that’s a… You’re writing Tatem’s TikTok content for her. There’s probably a lot of people who want to get like a spy pen in there, you know, like film it, but that’s okay. [Grigorij “8664 Grigorijrichters” Richters]: It’s a little long shot. I mean, I know the group, you know, I’m part of it in the background, but, you know, they have to vote on it and stuff. So it’s not like just an email, but I’m thinking that could be like really cool. Even if there’s, there might even be a project that we can kind of align with them. They do panels and events and stuff. But the really cool thing is that they essentially write, you know, sort of what the Vatican church thinks of AI. And the cool thing is, sorry, say again? I didn’t hear that. Oh, that was like some echo. The cool thing about what they do is, their thinking is, you know, in the beginning of the 20th century, like, they had to get people ready for, like, the Industrial Revolution. Now they have to get people ready for AI. And so it kind of fits into, like, what Flash Pass does, just on a religion-based. And the other thing that I helped kind of start was the AI Summit for Bhutan, for the for the government. We did a thing last year with like even Spiegel from like Snap and some other folks. I’m not sure when the next summit is, but that could also be a cool opportunity because the King of Bhutan puts it together and it’s like super high level. So those are kind of like two fun opportunities that I was thinking about the other day. [Emil Barr]: So in terms of the, yeah, First of all, let’s pull the trigger on both. Like, let me know what you need on our end. But even if it’s dedicating resources, I do think that there’s a compelling pick, which is like, hey, I’m kind of into what Tatem was talking about, like AI is going to cause mass poverty. You know, the church talks a lot about like, you know, like helping people overcome that. So, yeah, like, let’s pull the trigger on both and do everything in our power to try to develop both opportunities there. [Grigorij “8664 Grigorijrichters” Richters]: Well, so the the humanity point of the Vatican Church, I’m even thinking I’m going to talk to the CEO and then there might be an opportunity to have FlashPass become a partner. They have a bunch of partner organizations. They’re pretty small, like Accenture and I think, let me look at some of the other companies. They have some pretty interesting companies there. So maybe that’s an opportunity. I don’t know what that looks like, but we can at least explore. The third one I was thinking about is I also, I do Fujitsu’s PR for North America. So they do, they want to become a big AI player day-to-day summits, we had Sir Tim Berners-Lee and then some other people. So maybe for their next summit, it’d be cool to get you over to SF and be on one of those panels with the CTO of Fujitsu Global, that sort of thing. It’d be kind of cool. [Emil Barr]: One of the things Tatem and I talked about, and I promise this is relevant, is it was how do we establish credibility and are someone worth following without making lifestyle content? Because then we’re not going to make content and like driving Lambos around and stuff because I’m like that’s just like a masa would look at that and be like what if he was this clown like you know like that hurts our credibility things like that are really good opportunities not just for the audience they create but because the team can then use content from those like we can have a videographer follow us around and splice it up and create really interesting like vlogs and content where it’s like yeah like come with me to meet the king of Bhutan like that’s like a really compelling piece of content but we can then kind of like build credibility with without having to do over-the-top stuff or having to show watches and flex those in videos. [Grigorij “8664 Grigorijrichters” Richters]: So I like that type of thing. [UNKNOWN_SPEAKER]: Would you like to go to Boulder? [Grigorij “8664 Grigorijrichters” Richters]: Sure. One of my former clients, but we’re cool, he was the former product manager of Steve Jobs for Keynote and stuff. They do this AI summit in Boulder, but they’ve got some really interesting AI pioneers. I think it’s in October. So it might also be worth bringing you out there. They like the idea of content. So that could be really fun. It’s like a weekend kind of thing. Everybody flies in with their jets. And it’s just a really good group of people. And then, yeah, it could be great content. So let me do some brainstorming around the opportunities like that. And I’ll lay that out for you and the team. And then we can We can just pull the trigger on a few of those and kind of see how far we get on what we need Okay, cool. That sounds good. Awesome Cool. And then um, yeah, so PR stuff, like I said my my kind of cadence ideas to do Three definite pieces a month fourth one. I’m I’m kind of working on one. Um Although we can with observer and entrepreneur we could do two a month, but ideally we have like one like unique each month, so it’s less than the earned media that we’re going to do. And so, yeah, I just need to figure out what the timeline looks like, We get those pieces written, that’s within our control, usually 72 hours, but then how long does it take Forbes to provide feedback and actually publish, so then the social team can also know and build content around that. [Emil Barr]: So I need to find that out, uh, but as in the works and then yeah, here’s the strategy stuff that we talked about the beginning Um unless anybody else has anything else to add Well, at least those op-eds Jacob if we can write them in such a way that maybe isn’t like blindingly clear that it’s just like directly an op-ed Um, I think that’d be good because it’d be great if like when they went to my linkedin or twitter They could see like forbes entrepreneur like all those things pinned like I think that’ll generate a lot of credibility as well that we don’t currently have necessarily. Yeah, you got it. [Jacob Shipley]: And then I was looking at our transcript notes from our call earlier this month. I had randomly asked you about your faith and how like, yeah, your faith intersected with AI and what you’re doing. So I think like that stuff Greg was talking about, we have content in the chamber, I think, to supplement some of that if any of those things happen. [UNKNOWN_SPEAKER]: Love the idea of the conversation. [Michael Houck]: That’s great. Cool. Okay. [Jacob Shipley]: This is kind of random, but, uh, I used to work for the guy that founded the you version Bible app and he ended up going to the Vatican and meeting the Pope and he gave him an iPhone with the Bible app downloaded on it. This was like in oh nine or 2010 or something, but that alone gave him so much credibility because there’s a picture of him with the Pope, you know, and so it’s like, that’s, yeah, there’s a lot of stuff in the company that was kind of cool. [Grigorij “8664 Grigorijrichters” Richters]: That is cool. I mean, I can’t get the Pope, because he’s too, I mean, actually, I have a contact into the office, but what we, you know, I went to the Vatican Church, because we’re doing, we’re trying to get the Vatican Church onto the blockchain, essentially. It’s a, it’s a, it’s a slow process, but it’s happening in the background. And so we can always do with like, certain parts of the Vatican church could arrange things. Like if we wanted to like buy a meal out and like talk to like the museums and like, you know, there are, there are some opportunities we could explore. [UNKNOWN_SPEAKER]: Getting on the advisory board first, like let’s try. Yeah, that’s, that’s really cool. [Grigorij “8664 Grigorijrichters” Richters]: But, um, one thing I should Jacob that we talked about last time was, um, and to Amir’s point about the Forbes stuff, do we want to put any of this stuff like entrepreneur contributor and, uh, into the LinkedIn, like as a part of the timeline, we could do entrepreneur, we could do Forbes Business Council. I mean, the business council is always like, somebody like Vivek might look at it and be like, well, you know, you pay for it. But the entrepreneur one is a little bit more murky because some people get paid, some people pay. It’s not obvious from the title. Yeah, let’s just add those in there. [Emil Barr]: Like, let’s add those descriptions in the timeline if that’s going to help us for other things. [Michael Houck]: I would advise that we add them tastefully. I think that there’s some people who like, they add that stuff and it’s very clearly they’re just like shilling their credentials as a way to try to get credibility, right? But I think there is a very tasteful way that we can include it that doesn’t make us look like we’re trying too hard, basically going back to that idea. So I think it’s a good idea. Let’s just do it tastefully for sure. [Grigorij “8664 Grigorijrichters” Richters]: Just move it down, you know, like instead of making like the Forbes in your timeline, like the first thing, like bang, just, just move it down a little bit. So yeah. So it’s kind of there when people scroll, but it’s not like in your face. [Grigorij “8664 Grigorijrichters” Richters]: Same page. [Grigorij “8664 Grigorijrichters” Richters]: Cool. All right. So I know we only have a few minutes here. So, um, yeah, so the personal strategy, you know, like, like I said, kind of pivoted from the dinosaur. I still believe in the dinosaurs. Um, but maybe that’s like the six sort of five years from now when we actually have the billion dollar brand, um, for now. Let’s just focus on building that empire. And at the moment, obviously, a splash passed. So yeah, the AI angle, all of that stuff that we talked about, I’ll add back the idea that we had about giving some kind of random donations or support some people into this. And we should come up with a few more actionable sort of, maybe not calls, call them milestones, but kind of, yeah, maybe call them like milestones that we kind of sprinkle across the next like six months, like little sort of experimental projects like that we try just to make this, yeah. [Michael Houck]: Let’s make sure that we come to next week’s, like all of us come to next week’s meeting with some ideas there, and then we can jam on them and brainstorm them at that time. [Grigorij “8664 Grigorijrichters” Richters]: Why don’t I get this document like a meal ready in the next sort of 24 hours? You know, if you guys, Tatem and Jacob, if you do have some more thoughts, put them in there. I’ll clean this up, get it to me, I’ll get your feedback. And then next week, we’ll focus on the actionable stuff for like the next six months. [Emil Barr]: Cool. That sounds good. Yeah, let’s do that. And then that saves everyone a little bit of time, as well in this meeting that you guys can just kind of use to review the doc or do your own stuff. [Michael Houck]: I don’t know. What is flying around. Is that everything for everyone? [UNKNOWN_SPEAKER]: Yeah, I didn’t have anything else that wasn’t covered. [Emil Barr]: So I think we’re good. [Emil Barr]: I’ll send Greg if you guys can stay on for a second. But Tatem and Jacob, great to see you guys. And then hopefully, I’ll let you know if we get a cease and desist from this post that goes out here in the next 10 minutes. [Michael Houck]: All right. Awesome. Thanks. Thanks so much, everyone. [Emil Barr]: See you guys. Yeah. You can do some good damage. Come with me.