- Duration: 22 min
- Platform: zoom
- Source: Read.ai 01JX0N7X65DJYD7YHMS43EWAE0 (https://app.read.ai/analytics/meetings/01JX0N7X65DJYD7YHMS43EWAE0)
Transcript
[Minh Pham]: Hey, Michael. [Minh Pham]: Hey, what’s up, man? [Michael Houck]: How you doing? [UNKNOWN_SPEAKER]: Hey, sorry, late. All good. [Michael Houck]: I figured you had the seven minute, I had the seven minute timer going, so you just made it. Cool, cool, man. Yeah. [Minh Pham]: I want to talk a bit about the service that you guys provided. It’s nothing, I don’t think anything wrong from the side, to be honest. I just feel like the kind of content that I want to write is very thick So it’s difficult to capture that. I think so. That’s the main thing. So I tried a couple of times when I described the idea and then have the thread come out. But I think even when the thread come out, I still have to change quite a bit, edit quite a bit in order to convey the idea correctly. So that’s the main reason why I don’t think it’s worth the effort. Because even after you guys write it, I still have to go back and edit quite a bit. So that’s the main thing. [Michael Houck]: Would it make a difference if, because I have someone on our team who actually just freed up, who is my personal ghostwriter at times. He’s really good. And he does have a little bit more of a technical background and edge than Tanyu did. So would that make a difference for you if we give him a shot on the account? Probably not, to be honest. [Minh Pham]: I think my content is just The thing that I want to write about is extremely, extremely technical. It’s almost like the stuff that only a small audience of engineers care about, for example, right? Or like powder, but like powder who are really, really into it. So like kind of CTO and stuff like that. So that’s fine. I think like you said, that kind of content, I just figured that is actually very difficult to ghostwrite for anyway. Yeah. [Michael Houck]: I mean, do you see content as still being a part of your guys’ strategy? Because obviously if you want to use social to grow users, right, you probably need stuff that’s going to appeal to a wide range of folks, right? Yeah. [Minh Pham]: Not on my personal account, not on my personal account. I mean, like maybe like later on, we’re going to have some stuff from our like Twitter account or something like that, that can be more appeal to like a broader audience. Right. My personal account, my personal brand, I think like is this focused more on the, on the technical stuff. And that’s why I think it’s hard. [Michael Houck]: Yeah, that makes sense. Okay. So you think in the future, maybe you’ll do stuff from the company account that’s more broad focus more. Yeah. [UNKNOWN_SPEAKER]: Okay. Yeah. [Michael Houck]: I mean, do you guys have like a, I mean, how did the launch go? First of all, how, how, how was everything? I noticed you guys didn’t use the, the thread that we, that we wrote. [Minh Pham]: Yeah. The launch is interesting. The launch, like we, um, a couple of good thing about, The video on Twitter actually went fairly viral. We have like 500K view from it. That’s actually pretty nice. The traffic from it is not great. I think like it had a huge drop off between like the first tweet and the second tweet. So by the time that like people get to the last tweet with the link in it, we don’t have a lot of traffic from that thing. We was able to figure out though that like, I think the newsletter working really well for us. So like the Twitter channel underperformed, but like the newsletter is actually way overperformed for us. So I have John focus on like finding more like newsletter and then like we spend more time there. So that’s what we learned from the launch. And what are you guys doing on the newsletter side right now? So the last round, we just picked a small number of them because like we try to go into like the same time window. So not all of them have availability. [Michael Houck]: Oh, like advertising and other Yeah. Yeah. [Minh Pham]: Advertising on the newsletter. So not everyone have a placement then, but now that we figure out, okay, the newsletter thing works, we don’t really have to target it on such a small window. We can actually have this spread out. So last round, we did the rundown AI report. We tried to do superhuman and those things, but it doesn’t have any spot. But now, we can come back and we do a bunch of them now. So we do like all the top one now. Nice. [Michael Houck]: Well, if you guys are looking to do more of those, you know, a lot of the creators in our network have newsletters, some of them in, some of them for founders, some of them in the finance space. So, um, if that’s an interesting channel, I can have Ben put together a list and send it over just in case you guys want to, want to use it. [Minh Pham]: Yeah, yeah, yeah, for sure. Yeah. Just send it to John. He’s working on, on, on that at the moment. [Michael Houck]: Cool. Okay. Sounds good. I’ll reach out to him. And then, yeah, I guess just any other feedback for me or on us? I mean, it sounds like the main thing was just for your account, you want it to be basically like for engineers, for super technical. [Minh Pham]: Yeah, it’s just very technical, for very technical file folders and stuff like that. [Michael Houck]: Cool. Okay, well, I guess, should I reach back out at some point? Like what timeline are you guys thinking for the company account? Because maybe I can reach back out when you guys are thinking about that. [Minh Pham]: Yeah, maybe like in the two quarter or two from now. We can check in to see where that go. By the way, just quickly, I think on the boosting thing, the other side of your business, it’s worked really well. I really like it. So I think you guys have a really killer with that. Well, thanks, man. I appreciate it. [Michael Houck]: Yeah, we’re bullish on both. And look, if you have anyone who you know, other founders who could be a fit for the type of content that we create, or who just wants to to blow up their launch or boost their content with the Creator Network or partner with creators in any way, send them my way. I’m happy to toss you a referral fee. [Minh Pham]: We do pretty meaningful referral fees. [UNKNOWN_SPEAKER]: Yeah, yeah, absolutely. [Michael Houck]: Cool, man. Awesome. I’ll touch back in a couple of months and we’ll go from there. [Minh Pham]: OK, cool. Thank you.