- Duration: 19 min
- Platform: meet
- Source: Read.ai 01JW9SZA1468NV2Q73PNPYP1TC (https://app.read.ai/analytics/meetings/01JW9SZA1468NV2Q73PNPYP1TC)
Transcript
[Michael Houck]: Good to meet. Thanks for grabbing some time. I saw that after you chatted with Ben, he said he was really excited about the conversation you guys had. And so I’m glad that we’re able to grab some time too. Yeah, me too, me too. I’m super excited. So he gave me some context, obviously. Would love to see if thinking has changed or evolved on your end and sort of what you’re leaning towards. I know I sent over those examples and sort of the TLDR but also happy to start with my background, our background, sort of what we do, however you wanna take it is fine with me. [Chang Chen]: Yeah, I just have one question about the example. The example seems still to be very influencer type of a content style. You’re talking about like remote working and feels a little bit like cheesy, like I’m showing off my good lifestyle. I’m showing off how much money that I made. But I feel like I’m more going after the type of style that’s more adding value to share different expertise in terms of gross marketing. So I wonder if you have more examples in that direction. [Michael Houck]: Yeah, I’m sure we can find some. But just to be clear, this is actually why I don’t like sharing examples, because people always see one client’s voice, and they’re like, oh, well, that’s what they write. But our agency works with 30 clients, and they all have different voices and different tones and even different content formats that they like and topics they talk about. So these are just the examples that we tend to share when people do ask. But our preference is actually just to work with you and define what the right voice and tone will be for you. So yeah, I mean, I always try to add the caveat. Maybe I didn’t do it in the email that I sent you. And if so, I apologize for that. I always add the caveat that, just to be super clear, these are the preferences that these clients have for their voice. We can work with any voice or anything like that. So you shouldn’t consider that a limitation. We’ve written a lot of content that’s more, I think, in the direction. Sorry, this train just keeps beeping. I don’t know what’s going on. That you’re coming for. [UNKNOWN_SPEAKER]: Gotcha, gotcha. [Chang Chen]: Cool, cool. Yeah, I’m open to give it a try for one month and to see how it goes. And I’m looking at the options. You have the full account takeover, fractional chief content officer. All channels include takeover for one product. [Chang Chen]: Pardon me. [UNKNOWN_SPEAKER]: Oh, gotcha. [Chang Chen]: So the difference between the full account takeover versus fractional chief content officer is working with your writer versus working with you? So the writer will be the one who’s creating the content. [Michael Houck]: But with the fractional chief content officer, you and I, or my partner and you, one of the two of us, will basically getting on calls with you, we’ll be handling various other operational work that you want us to take on to sort of manage the content function around the brand. So it depends, like, do you just want us to do the content and sort of manage the account on social where we’re like engaging with people from the account and optimizing your profile and things like that? Or is this more where we want to sort of engage on a higher strategic level where we can even help with like an omni channel strategy and things like that? [Chang Chen]: Oh, good job, good job. Yeah, mostly, so probably for more context, I teach at Reforge and then I teach at several other platforms. So I already have a lot of like longer-form content and all my friends and advisors, they keep telling me that, hey, you need to be more active on linking. So I actually tried several like those AI content repurposing platform, but it kind of caught It’s always like, eh, it’s not there yet. So that’s why I’m looking for someone that’s really good at writing. [Michael Houck]: Yeah, we hear that a lot. A lot of people these days are trying those like AI content tools and then they’re like, this is really generic. So yeah, we’re happy to help. [Chang Chen]: Yeah, it’s also not only generic, it’s also feel like they are trained. On the viral post. And the viral post also is very cheesy. They have like a hook as a first sentence and then blah, blah, blah. And then they also use a lot of emojis and all that. So it’s pretty hard to retrain it with my voice, with a more authentic type of approach. So that’s why I’m trying to see that. But my concern is that the example Are they also in that style? [Michael Houck]: That’s what most people do want when they come for content writing. They’re trying to go as viral as possible or things like that. But the approach that we generally take is, let’s build a content system for you, either that is taking your long form and creating good, engaging social content for it, and or, I guess, creating things from scratch based on voice notes that you send us those and create content that’s unique to them. Other clients, they want to get on content interview calls where either myself or the writer will get on with them and ask questions, record the call, and then create the content afterwards. So we can take either approach. But no, this is, again, why I don’t like sharing examples. The content that we create for you, especially if you have written examples already, that makes our job a lot easier. We will take that. And we’ll make sure that it’s in your voice. What I would expect if I were you was that the first couple of weeks, you know, we’ll do a kickoff call and then we will be doing research and we’ll obviously go through your content. We’ll send it to you, how it’s going, you give us some feedback, probably take a couple of revisions to get the voice perfect. By the end of the first month, we’ll have at least a couple weeks of content being out there and scheduled to getting some feedback from the algorithm on what’s performing well. We do have a 30-day cancellation policy. So effectively, by signing up, it’s a two-month commitment. [Chang Chen]: But after that, it’s entirely month-to-month. Gotcha. Cool. And you also have this megaphone. That’s actually how I found you guys. If I sign up with the content service, do I get free access or free Amplify? Yeah. How does that work? [Michael Houck]: You get free access to the platform as one of our content clients. And then you’ll also get credits every month to have your post amplified by creators. Have as many credits on top of that as you want, or we include some in the base plan as well. So if you want to use it ad hoc on top of that, you’re more than welcome to, but we’ll include some for free as well. [Chang Chen]: Oh, good. So some, would that be enough to amplify all my posts created by you guys, or how does that work? Yeah. [Michael Houck]: I mean, in theory, what I would say is that we can do it for every post. I would recommend that we at least post a couple of times in the first couple where we do no amplification, just to see how the algorithm is treating you, get some data points on that. But then once we feel confident that we know sort of the baseline, then yeah, we’d be able to amplify every post with at least a couple of creators. [Chang Chen]: Gotcha. Makes sense. Makes sense. Okay, cool, cool, cool. Just to be 100% transparent, I’m also talking to a few other agencies. Since I am thinking about using agency, I will probably be able to get back to you by the end of next week. [Michael Houck]: What’s the number one thing that you’re looking for that would help us be sure that we’re the right fit? [UNKNOWN_SPEAKER]: Content quality. Otherwise, I would just use the AI stuff. [Michael Houck]: OK, well, here’s what I can do then. I think we’d love to work with you. So I know you didn’t love the examples that we sent over. That’s totally fine. Are there creators or are there people out there who are posting content that you do like the voice of on social, on LinkedIn. And if so, we’d be happy to create a post or two that you can reference just to see that, you know, hey, we can play whatever game you want us to play in terms of like the voice. [Chang Chen]: Oh, okay. I can send you one of my course material and feel free to pick any parts and probably create one example. I think one should be enough that I can take a look. And I won’t post it unless we decide to move forward together. OK, that sounds good. [Michael Houck]: And then can you also send over the name or the LinkedIn URL of a creator or two whose style you like so that we can see, OK, we have this content. Here’s the voice we’re trying to get inspiration from to turn it into. Yeah, sounds good. [UNKNOWN_SPEAKER]: Sounds awesome. Will do. [Michael Houck]: OK, if you get that to me today, We’ll be able to get you something, say, end of the week or Monday at the latest. [Chang Chen]: Cool. I’ll be out starting tomorrow to Monday. So no hurries at all. OK. [Michael Houck]: Well, then I’ll send it over either Sunday night or Monday, and we’ll go from there. Cool. Sounds great. [Chang Chen]: Sounds awesome. OK. Thank you. Have a good rest of the day. [UNKNOWN_SPEAKER]: Talk soon. Bye. Bye.