- Duration: 26 min
- Platform: meet
- Source: Read.ai 01JPQRSCTWCK7PTR1609027M04 (https://app.read.ai/analytics/meetings/01JPQRSCTWCK7PTR1609027M04)
Transcript
[Tanyo Goshev]: It would be good to have it here just for information. Yeah, thank you. I appreciate the understanding. It was late last night when I created the docs and stuff. So I did it this morning, and we should be good. Yeah, no worries, man. All good. Awesome. Based on the call with Austin, did you decide where to live already? Did you choose? It was Tampa, right? Am I missing something? [Michael Houck]: I’m a few months away from deciding. I’m still traveling around, checking out different places. I’m in Nashville, Tennessee right now. [Tanyo Goshev]: Nice, nice. Which one are you liking right now the most? [Michael Houck]: Well, I just got here. I’ve only been to one place before this. So I was in Dallas for a couple of weeks, but I have to see like four more places. [Tanyo Goshev]: Oh, I see. So you stay at a place for like a month and then Can you move to another place? [Michael Houck]: Is that how it works? Just a couple of weeks, like two, three weeks. Yeah. OK. And what are you looking for? Good community. Good church. Modern, but like also traditional in some ways. Good weather. Yeah. It’s always important. [Tanyo Goshev]: Yeah. [Michael Houck]: I mean, I’ve lived in New York, LA, San Francisco, and Miami for the last 10 years. So I think it’s time to just try something pretty different from that. So I’m trying a lot of these cities down in the South and seeing what resonates. [Tanyo Goshev]: Something more chill, I assume, compared to the more fast pace. No, it doesn’t really have anything to do with that. [Michael Houck]: I actually like the fast pace. And it’s more so just like what type of people it attracts. Like in some of these more coastal cities, you get people who aren’t focused on family or anything like that. And I think it’s important to kind of have that balance. So yeah, just looking for a strong community of good folks. [Tanyo Goshev]: That’s really number one. Nice. Nice. Sorry if I got too personal too early. No, you’re good. [Michael Houck]: You’re fine, man. Don’t worry about it. It’s all good. [Tanyo Goshev]: I’m an open book. Awesome. And how, like, are these calls, the kickoff calls, like one hour every time? Or do we come earlier, just chat a bit, and then he joins? No, no. [Michael Houck]: So we book it for an hour. He’s run a couple minutes late. That’s fine. Sometimes they only take a half hour. Depends how quickly we go through everything. Minh, how you doing, man? [Tanyo Goshev]: Hey, guys. [UNKNOWN_SPEAKER]: Hey. Minh, meet Tanyo. [Michael Houck]: Tanyo, this is Minh. Nice to meet you. [Minh Pham]: Hi, Tanyo. Cool. Well, look, man, I’m excited. [Michael Houck]: It seems like the launch went or the announcement went pretty well. We got some of those posted. It did actually quite well. So yeah, it’s good to see. [UNKNOWN_SPEAKER]: That’s awesome. [Minh Pham]: Yeah, I mean, it worked quite well. We have a bunch of channel. We have a bunch on LinkedIn and stuff like that. People have been reaching out, so it’s great. [Michael Houck]: I’m glad to hear it. We’re off to a good start then. With the ghostwriting, we’re pumped to get started. Tanyo has been reviewing the answers you put in through that form. Thank you for doing that. I know it’s super long to go through, so I appreciate that. He’s been doing some initial thought and research on the account as well. This is basically designed so you guys can jam and go deeper on some of the things you put in there. And just so we can get a clear understanding of the audience, the voice, all that kind of stuff. So he’s going to ask some questions. He’ll run through a notion doc and take some notes during the call as well. And then I’ll pop back in at the end to go over next steps and timeline of getting started and getting posts out there and everything like that. Any questions for me operationally before we dive in or should Should we just get into it? [Minh Pham]: Let’s go into it. [Michael Houck]: Tanyo, do you want to share your screen of the Notion idea? For sure. [Tanyo Goshev]: Just a second. Actually, I have a quick question. I know, I realize. [Minh Pham]: So I put a bunch of money into the Megaphone Studio. I think I put a thousand. I don’t know how much to put. Let’s put a thousand. So as part of this program, are you guys using that at all in order to boost the post? Or it doesn’t matter? What is that like, [Michael Houck]: Yes, so Megaphone, the creator network platform and Megaphone Studio, two separate parts of our business, but they do work in some ways. What we do is normally to use Megaphone at all to get access to the creator network, you need to pay a subscription. And for our content clients, you don’t pay that subscription. So it’s totally free for you to add your accounts and use the platform. If you are going to submit posts to the creators through the network and you want them to engage, you still need to add budget to do that. So the budget to do that was allocated towards that post. I don’t know the exact number that was actually spent, like fulfilled on that post, but I think it was only like spend like $100 or something like that. [Minh Pham]: It’s small. [Michael Houck]: Yeah, I can look into that. I can talk to our engineers and see if anything happened there. But I, from what I was told, we spent a good amount of it. So maybe there’s bug with it not showing up on the dashboard. [Minh Pham]: Okay, okay. Yeah, maybe that. I mean, like, I opened today and I saw, like, I put a thousand dollars in there and I expect, like, maybe, like, we spend more, but, like, I opened and I see only spend, like, a hundred dollars. [Michael Houck]: That wouldn’t make a lot of sense, because I know we had, I talked to them yesterday, and they mentioned that they’d allocated at least over six hundred dollars for the post. So it could be that the creators didn’t engage for whatever reason, 85 to 90% fulfillment in terms of budget being spent. So if it’s that low, that’s a weird flag to me. Um, I’ll look into it, but either way, that budget that you deposited into your account can be used on future posts that we put out going forward into that one, that one post. Um, so yeah, so Tanyo, if you want to, want to jump in, um, yeah, go for it. [UNKNOWN_SPEAKER]: Sure. [Tanyo Goshev]: So man, Nice to meet you. I’m Tanyo. I have been ghostwriting for seven years and for 200 companies, and I generated 200,000 impressions on LinkedIn and built a small following there. I have also been posting in the past on X, so I know how it works. And the goal here for me is to just understand your goals. What’s the audience we’re going to write for? Maybe pick three to five content people to to write about and other technical stuff. Does that sound good? That sounds great. OK, perfect. Before I actually ask you about goals and stuff, I read the article your CTO wrote for Invisible. And the way I understand it is that you guys can outperform OpenAI’s operator and Entropiq’s uh, computer use because these, um, agents are actually like a single agent that does multiple things and yours are like multiple agents train on different tasks. And that’s why you outperform. Is that? Yeah. [UNKNOWN_SPEAKER]: Okay. Yes. [Tanyo Goshev]: Okay. And like your flagship product is Taka, which is like AI finance team for fire. Yes. So the first thing is, uh, What’s the primary goal for the content? Is it revenue, leads, credibility, or something else? [Minh Pham]: Yeah, so the company, like you said, I think that’s a good way to put it, but one more thing. So we think of Invisible as a platform company. So it’s underlying, we’re going to build out a lot of products and services on top. And Taka as a first example of that, where we take the technology by Invisible and we to the domain of finance, and that’s why we came up with Taka, which is an AI finance team. So because of that, we don’t want to talk too much about finance and fintech and stuff like that, because that’s Taka’s domain, and I think that’s not my goal with this account. With this account, I want to establish our voice and branding around Invisible as an AI agent company. So that’s the main goal. [UNKNOWN_SPEAKER]: Okay. [Tanyo Goshev]: And how would you qualify that? Is it number of followers, impressions? I think number of followers, right? [Minh Pham]: Because if we want our voice to get out there, in terms of we want to set the narrative for what AI is and how it goes, then I think the number of followers, especially people in the space of AI. [Tanyo Goshev]: Okay. Got it. And what would you consider success for us? What would it take for us to be working together six months from now? [Minh Pham]: Number of followers is one dimension, but the other one is the quality of the follower. I want to see certain… I think the industry is actually fairly small. Especially AI is fairly small. So if we can get a certain type of follower that they have in the industry, then they follow each other. You can see it’s almost in a ring. If we can break into that, I think that would be the success metric. [Tanyo Goshev]: Any numbers around the number of forwards you want to get to? Or you just want to see that number? Increasing over time. [Minh Pham]: It’s difficult for me to say in six months what that number should be. I think I had that question to Michael the last time. We wouldn’t expect you to necessarily have that number today. [Michael Houck]: What we’ll do is we’ll get some data points from the initial few weeks and then we can map out what we’re seeing initially, here’s where we think we can get to in the long run. [Minh Pham]: I think the quality of followers more interesting. Maybe I can send you a bunch of folks who I would say are the good people if they follow me. And then we can try to find more people like that. [Tanyo Goshev]: Okay, got it. Makes sense. So quality over quantity for the followers. Okay, and what is the target audience we’re going after? [Minh Pham]: The target audience is of like people who are in the AI agent business. So one is at a high level, it could be VC, investor, engineer, some AI influencers, but it’s actually a fairly small group that we’re talking about, right? [Tanyo Goshev]: Yeah, but these are like very different people in a sense that investors would be interested in one type of content while like AI influencers and thought leaders would be interested in others. Is there any specific segment which you want to prioritize specifically or just want to be broader? [Minh Pham]: Yeah, that’s a good question. Right now I think like, right now I don’t have any I don’t have any one segment that I think we should go deep into yet. But right now, I understand that three different cohorts, it looks like, But I feel like they are interacting with each other pretty tightly on Axe right now. But yeah, maybe as we try, we can find our niche. [Michael Houck]: Okay. We’ll monitor the follower situation too, and we can chat about OK, we see these types of people are following you. That means this type of content from your account is resonating with them. Do we want to double down on that, or do we want to change it up? [Tanyo Goshev]: So we’ll check in about that over time, too. That sounds good. OK, and I noticed in the forum you filled out that which is really important to you is sharing your unique point of view about AI. So I’m curious, what are good three to five topics which you like to become an expert on, basically share your expertise on them? [Minh Pham]: Yeah, so AI, AI as an infrastructure, all of these I think are like our bread and butter, right? Okay. One sort of like, one underlying theme, maybe we can consider that and we can talk about how we incorporate this theme over time, but one of the big underlying themes is my belief that everyone or the AI lab right now is going after a couple of different ways to make AI smarter. One is that they try to increase the model size, right? They make the model bigger, 4.5 is bigger than 4, 3.5 and so on and so forth. That’s one way. The other way is that they make the model thing longer. R1 and O1 and all these things, right? It’s just like looping and thinking about the model. So that’s two different ways. We strongly believe that there is a third way that is in the agent itself. We believe that the more agents that you have working together, we can build a stronger and more powerful system. So our vision is that we actually are going to build a system that has the paper that we posted the first one, but we’re going to have hundreds and thousands of agents working together, and that’s how it’s actually going to be our system that’s smarter than the other dimension. So that’s sort of one of the underlying long-term contrarian bets that we have. [Tanyo Goshev]: Got it. And for you specifically, which content formats are most interesting to you? Threads, memes, long form posts, screenshots, like profiles of different people, people in the industry. What is interesting to you? I’m not sure. I’m not sure. [UNKNOWN_SPEAKER]: Yeah. [Tanyo Goshev]: Got it. Got it. Yeah, it’s fine. Makes sense. Yeah. That’s most natural to me. [Minh Pham]: Like I use a bunch of threads. And stuff, but yeah, I’m not sure. [Tanyo Goshev]: OK, so you’re interested in experimenting with different formats to see which one sticks the most. [Michael Houck]: Yeah, man, what I would recommend is we are experimental early on, probably for the first couple months. But my guess is that we’ll see the best results from a combination of threads and screenshot essay type posts. Either original content or summaries, like what you have. [Minh Pham]: Yeah, summary of other folks’ work or something. [Michael Houck]: Yeah, those are doing particularly well right now. I believe it, yeah. Yeah, we’ll experiment with some of those and see what happens. [Tanyo Goshev]: Yeah. OK, and my last question is, which days would you prefer to post your content? [Minh Pham]: What is the difference? [Michael Houck]: Yeah, we just recommend kind of posting in the morning. My guess is that we’ll want to test sort of different days throughout the week, but we like to ask this just in case, you know, some clients have like particular posting schedules in mind based on maybe company content that’s being posted. Oh, I see. [Minh Pham]: Yeah, we don’t, I don’t have that. So yeah, feel free to choose whatever makes sense. [Michael Houck]: Okay, cool. We’ll experiment with different days and yeah, we’ll see what works. And you know, now we’re on a schedule over time. [Tanyo Goshev]: Okay, I just want to recap everything to make sure I got it. So your goal is basically to establish the invisible brand and you become like the spokesperson for it. And we have to keep in mind that TAC is like its own separate thing. So we might not talk about it. The goal is to get more followers, but the quality of the followers is very important to you. The followers we go after are people in the AI agent business, which are VCs, engineers, influencers, thought leaders. You want to talk about AI agents, AI agent infrastructure, and the most important thing in your contrarian point of view is that the more agents you create, the stronger your system becomes instead of what the other companies in the space do, which is make the models bigger or longer. [Minh Pham]: That’s correct. Easy enough, yeah. [UNKNOWN_SPEAKER]: OK, yeah. [Michael Houck]: So one thing I wanted to note is that we’ll probably want to go deeper, Minh, on some other, like, how you feel about certain topics within the AI agent space. Absolutely, yeah. So we don’t necessarily need to do all that now, but as Tanyo is researching different topics within the space, we’ll be, and I’ll go over this in kind of the next step section, we’ll be sort of sharing questions about very specific things in Slack. And our ask of you is basically to just engage with that and give us that unique POV so that the content can be unique and stand out in people’s feeds. [UNKNOWN_SPEAKER]: Yeah, for sure. [Michael Houck]: Cool. Okay, so Tanyo, do you have everything you need to get started before for research and for the first batch? [Tanyo Goshev]: Yeah, for sure. [Michael Houck]: I have it all. Okay. Cool. So then talk about next step. So basically, what we’ll do is we’re gonna get started on, well, Tanyo’s already gotten started on some research, but we’ll probably have the next batch, the first batch due some point next week for review. In the meantime, I will go through and do sort of a profile audit on your account, just see little things we could improve to make people convert to followers when they land on your page. And then we will also, We set the Slack channel already, so you’re in there. We’ll invite you to the Notion as well, which is where you’ll be able to see the drafts of the content before it goes live. And what you should expect is basically each Monday, Tanyo is going to share some topics and specific questions about those topics that came up during his research. And our ask is basically just to record voice notes in response to that. If you guys want to hop on calls, that’s totally fine. I’ll let you figure that out between yourselves. But the minimum that we need is just voice notes where you share your unique POV. You can ramble. In fact, we want you to ramble. The more emotion and intonation and authenticity we get, the better. So if we get those from you by Tuesday to Wednesday, then it’ll be incorporated into that week’s batch of content that we’ll get to you by the end of the week. And just one thing to note, over the first few weeks, we’re going to work to get a couple of weeks ahead so that we’re not scrambling on a week-to-week basis going forward. Yeah, that’s sort of process-wise how it’ll work. Everything happens through Slack unless you guys want to hop on a call, which, of course, sounds great. And then once we get a few weeks in, we’ll start doing reporting for the account as well. So Ben from our Ops team, or someone on his team at least, will share a Google Sheet that has full reporting on metrics of posts. And Ben will also reach out for the login for the account. So that we can get in there and do engagements and start getting some free impressions from sort of thought leaders in the niche. [UNKNOWN_SPEAKER]: Okay. [Minh Pham]: Yeah, sounds great. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: I’m trying to think if I forgot anything, but I think we moved pretty fast. I think we covered a lot of ground. Man, any other questions on your side while I have you? No. [Minh Pham]: I’m good for now. Okay. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: Well, we’ll get started on our side. I’ll get that Loom program So far, I’ll audit to you tomorrow and you’ll hear from Tanyo by Monday, I suppose.