- Duration: 41 min
- Platform: zoom
- Source: Read.ai 01JP8AGWVK37H1SRE2MTTCJM8W (https://app.read.ai/analytics/meetings/01JP8AGWVK37H1SRE2MTTCJM8W)
Transcript
[Blake Stewart]: Hey, Huck. Yo, what’s up, man? Not much. [Conference Room (Michael Houck) - Speaker 1]: How are you doing? I’m good. Yeah, good. Getting ready to wrap up my time down here in Dallas on Monday and head up to Nashville. [Blake Stewart]: Nice. You’re hitting good stops. Awesome. [Conference Room (Michael Houck) - Speaker 1]: Just checking places out, trying to see where the right community is to sort of dive into. Dallas has been good. I’ve liked it a lot. [Blake Stewart]: Awesome. Are you considering Austin at all or is it just Dallas though? [Conference Room (Michael Houck) - Speaker 1]: I was in Austin. I’ve been there before too. I was in Austin a couple of weeks ago. It’s funny because I try to say this to people without it seeming like a slight almost. I’ve lived in LASF New York for the past and I want something kind of different from that. And all the people from SFLA New York who are moving to Texas moved to Austin. So it’s like, I want something different. I should go somewhere else. [Blake Stewart]: That makes sense. Yeah. Yeah. [UNKNOWN_SPEAKER]: Cool. Nice. [Blake Stewart]: Um, yeah, I hear great things about Nashville. I’ve only been there a couple of times. Good for you. This is fun. [UNKNOWN_SPEAKER]: Yeah, man. Good. [Conference Room (Michael Houck) - Speaker 1]: Check out a, Charleston in South Carolina too, and probably a couple other places. Kind of have Miami as my last resort. Went to college there. Love it. But again, don’t think it’s different enough. So it’s again, just like a last resort. Yeah. [UNKNOWN_SPEAKER]: Yeah. [Blake Stewart]: That’s fun. I don’t have any other recommendations for you, but it seems like you’ve got it figured out. [Conference Room (Michael Houck) - Speaker 1]: Yeah. Many, many hours. Really, really deep with chat GPT on every one of the differences between these places. So yeah, we’ll see. Dallas has exceeded expectations so far, which is nice. That’s very cool to hear. [Blake Stewart]: It’s awesome. How are you? I don’t have much on the docket today. I mean, HubSpot’s going to take over my life for the next two days to set this up. So I’ve been like, I just imported some contacts. And I just want to make sure they’re all kind of accurate and updated. One question I had was just like mapping it back to Airtable. There’s integration options, but I don’t want to have you pay for another seat on Airtable, especially if we’re not going to really use it, if I’m the only one using Airtable. Oh, that’s fine. [Conference Room (Michael Houck) - Speaker 1]: I think, I mean, I think we’re already paying for you to have a seat on Airtable anyway, because you have access to it, right? [UNKNOWN_SPEAKER]: Right. [Blake Stewart]: But I mean, if I map HubSpot to Airtable, I think that might count as a whole nother seat, like HubSpot would technically be its own seat. Interesting. [Conference Room (Michael Houck) - Speaker 1]: But I’m not totally sure I can look into that a little bit more. Yeah, I mean, if it’s if it makes it easier on you to just like pipe the data over with some like schema mapping or something, then like we should probably just do it if it’s only a couple of bucks. [Conference Room (Michael Houck) - Speaker 2]: I think I see on Airtable is like, I don’t know, like 20 bucks a month. [Conference Room (Michael Houck) - Speaker 1]: So yeah, it’s really nothing. So and we also a few people in there who I probably need to remove anyway, so Whatever you need is fine Okay, I’ll keep thinking about the only concern was Like if Matt is gonna be referencing that shared view. [Blake Stewart]: I gave him of the air table which updates as I add contacts Or like other agencies that might be helping growth and like kind of cross and seeing the contacts, but [Conference Room (Michael Houck) - Speaker 1]: No, I think that’s fine. If Matt needs anything, we can adapt his, he can adapt what he has to what we’re using, so. Ooh, all right. About a CSV or something, it’s no big deal. [Blake Stewart]: All right, other than that, yeah, I’ll be rockin’ and rollin’ pretty soon. Yeah, I’m pumped. It’s gonna be so much easier just, you know, hitting a website, two clicks to getting them into my, you know, funnel compared to, you know, copying and pasting to Airtable and then the superhuman and back to Airtable and all that. So yeah, appreciate it. No, of course, man. [Conference Room (Michael Houck) - Speaker 1]: And we got a great deal. So it makes sense. Okay. Well, I guess, let me know as questions come up during that, if there’s anything I can clarify or help with, but, you know, kind of want you to just set the vision for how this should work within our business. So as much autonomy as you want to take with it, like go for it, man. And support as needed on that. [Blake Stewart]: Okay, yeah, I’ll have it running pretty smoothly pretty soon. So yeah, hope for that. Cool. Yeah, I guess going back to like big, like, sales in general, feel like it’s it’s slowed down. I’ve been hitting outreach pretty hard. So we’ll see we got I’ve got 3,600 in the pipeline for March. So it feels a little behind schedule. But yeah, we’re aiming to get that back up pretty soon, so. [Conference Room (Michael Houck) - Speaker 1]: Okay, anything I can do there to help out in terms of, I don’t know, anything? [Blake Stewart]: No, no. That’s just on me. [UNKNOWN_SPEAKER]: I gotta keep it going. Okay. I’ll get there. Yeah. [Blake Stewart]: I think we just had someone close last night. Um, I think I saw something come through like $11. [UNKNOWN_SPEAKER]: Yeah. [Blake Stewart]: Um, so yeah, I got, um, two of the week and link of the week. Um, and then, yeah, I got a couple more kind in the pipeline, but nothing, nothing major. So yeah. [UNKNOWN_SPEAKER]: Okay. Well, sounds good. [Conference Room (Michael Houck) - Speaker 1]: Let me know if we can strategize or if we, if we want to do some, some back and forth on, on how to get more folks in there. But yeah, otherwise I guess setting up a spot is probably the main thing on your plate for the next couple of days anyway. So we can maybe chat about that. Next week. And then what was it? Yeah, so I don't know if I've talked to you about this. But basically, I mean, we talked a little bit about this sort of playbook that we've built with the content agency, and how sort of selling services to our readers seems to be the way to go. I put a poll in Saturday's issue or Tuesday's issue about this. And the results were actually a little bit surprising to me. I don't know if you went into the newsletter yourself and checked it out, but just the TLDR. Basically, I thought that sort of the three big ones were going to be design, finance, and legal. And, excuse me, finance was number one. It was between sort of fractional CFO and like bookkeeping. That had 10 people who responded. So like almost a quarter of the total responses. But then number two really surprised me. It was performance marketing. I would not have expected, since our readership I think skews, you know, it's not like we have thousands of series B founders in here, right? It's mostly like seed, precede, et cetera. I would have expected performance marketing to be a lot lower. I almost didn't even include it in the poll because like, I feel like running ads is not really the move when you're that early, at least not at scale. Um, that was, that was number two. They had nine responses for that. Um, and then engineering oddly enough was number three. With seven, which again, super weird to me because I feel like maybe it's hard to hire good engineers, but I feel like the price point we would need to price engineering at if we had good engineers would be not like in a place that's accessible for the majority of these companies because they just couldn't pay for it. [Blake Stewart]: I wonder if engineering is more in line with this bigger trends right now, like replica and cursor and cursor and all those tools kind of popping off of like, lowering the threshold of getting into engineering. I don't know if there's like courses or like intro to, you know, coding done by you kind of deals. [Conference Room (Michael Houck) - Speaker 1]: Yeah, I think if we were service or agency, it would be basically that. It would be like, it'd be like, you know, VibeCoder's LLC. It would just be, we get your MVP done really fast, we add new features really fast, we use all these tools, and it's really efficient, and therefore we can price it at a reasonable rate, but Yeah, I don't know, man. [Conference Room (Michael Houck) - Speaker 2]: Yeah, that is interesting. [Blake Stewart]: Yeah. And then, like, kind of going back to more trends, too. I wonder if, like, finance and fractional bookkeeping or whatever is more like taxes due in April, kind of like just top of mind for people right now. Yeah, that's a good answer. Yeah, those two can just kind of be like, I don't know, relative to the year, seasonal and trends, but yeah, performance market, I don't know, that's that's interesting. So if you thought they were earlier, kind of founders not interested in that, but I guess that aligns with scaling and growing and next steps to VC money, I guess, I don't know. [Conference Room (Michael Houck) - Speaker 1]: We also have four people who said other, and I said other parentheses reply and tell me, and nobody replied and told me what the other four were. [Blake Stewart]: You want me to reach out to them? You've got their emails, right? [Conference Room (Michael Houck) - Speaker 1]: Oh, I guess I can find out who they were. I didn't even think about that. Yeah. Um, let, let me, let me do that. Cause I think if it, if it comes from me, they'll be more likely to, um, but then anyway, behind that sort of in between, um, those top three and the sort of the next tier, uh, was design. So, and I didn't specify design. I didn't break it out between like, versus, you know, branding or anything like that, just like catch all design. So probably didn't speak to people quite as strongly as some of the other stuff did. I don't know, but I think that's interesting one because we will need that. If we're going to spin up multiple of these, we will need strong brands, good design for it. So there's some selfish appeal there. And also I think you can, can get away with charging a lot for taste. Whereas engineering, you can charge a lot because they're engineers. The floor is high, but the ceiling is that much higher than the floor. I don't know. Food for thought. Friends who sort of would be our like in the trenches management person for the agencies of each niche and see just where the best opportunity is in terms of aligning with this tiny sample size, but also more importantly with like, where are we gonna be able to attract the right people and price it the right way and all that stuff, so. [UNKNOWN_SPEAKER]: Right, okay. That's fun. [Blake Stewart]: That's cool. [Conference Room (Michael Houck) - Speaker 1]: Next up. Yeah. I'd like to get the second one live in Q2. Um, so, you know, sometime before mid summer. Um, and I think, you know, we'll be pushing out market with the, um, content still growing that too, uh, during that time, of course, but the amount of work that's going into some of that stuff will likely increase. Um, and so it might need to pull you in for some stuff as we, as we move forward there. [Blake Stewart]: Cool. Yeah. That's interesting. Um, Yeah, yeah, down. I think after, yeah, give me a week for HubSpot, and then this is gonna be pretty simple. All systems go. Outreach will scale up, easy to manage. And then yeah, I could kinda fill the gaps elsewhere. [Conference Room (Michael Houck) - Speaker 1]: I had some interesting conversations this week too. One was with Megan Lightcap from Slow Ventures. Okay. They have this like creator fund that they've raised. Basically the idea is that they're exclusively making investments in creator led bootstrap companies rather than using that capital for VC. It was just sort of a, you know, what is your model? What do you look for? What makes it worth it for the creators you work with, et cetera, type conversation. You know, it's one to $3 million for 10% of the holding company. And also pro rata into any sub companies that emerged there from I think the more I looked into it, I don’t think it’s a great deal for the creator because technically the firm also gets the option to do a 10% profit share indefinitely. And you can cap that at like 10 to 20 years, they said, but, if we build this business up to, I don’t know, that where it’s doing millions in profit every year, a couple of years from now, then like, that’s just going to be crazy, right? They’re going to be making so much on it that it’s just, it’s going to, not like we need the capital for anything right now anyway. So it feels like it would be nice, but it’s sort of just like a vanity thing and probably not worth the equity. [Blake Stewart]: Yeah. [UNKNOWN_SPEAKER]: Yeah. [Conference Room (Michael Houck) - Speaker 1]: But it’s a conversation and she’s a she’s she’s like a smart person so. Yeah, it’s a it’s a [Blake Stewart]: Different model, that’s a I mean. It’s interesting to see the focus on that shift too. I mean creators obviously. Important taking off, but yeah, fund around that. It’s great. Yeah, I think from what I could gather their view is basically that. [Conference Room (Michael Houck) - Speaker 1]: You know they’re mostly working with people who have the side down, but who maybe aren’t quite as experienced with startups. But they’re looking for people who sort of have both. That’s their sort of ideal profile. And the idea is that it’s basically an option on a future venture-backed company where they would get first right of refusal. So she asked me a lot of questions about, oh, I know you’re building up these cash flowing agency businesses. Do you think you’re going to take another venture at some point. So, you know, they’re interested. And maybe we will in, you know, a bit or so. [UNKNOWN_SPEAKER]: I don’t know. [Conference Room (Michael Houck) - Speaker 1]: But yeah, it seems like it’d be a bad deal for us right now. [UNKNOWN_SPEAKER]: Yeah. Hmm. Yeah. [Blake Stewart]: Is there like a minimum they look for for all I wonder if you could break it out just for like, just YouTube or something, if that would help your YouTube jump. I had the same thought. [Conference Room (Michael Houck) - Speaker 1]: I was like, I would love to use this to like, build out a little team around YouTube and just go really hard on YouTube this year and on an ongoing basis. Because we could turn YouTube into a revenue generating thing at that point too. Yeah, just separately, yeah. Unfortunately, they don’t do it like that. The way they frame it is, incentive alignment, meaning that they want the whole code, not the individual. [Blake Stewart]: Yeah. Yeah. Okay. Yeah. I don’t think, I don’t think you should do that. [Conference Room (Michael Houck) - Speaker 1]: I think that’s selling too much of it. Yeah. Yeah. It’s a, especially if they get like a, like a, like a roofer into future things. Like if we were to start some venture backed thing from now or whatever, you’re tied. [Blake Stewart]: Yeah. This is crazy. So, um, I can see it being good for like an 18 year old who like is focused more on that instead of college. Like that’s a new college drop off, dropout is, you know, that creator is making a hundred grand on the side. [Conference Room (Michael Houck) - Speaker 1]: Yeah. And he’s like a tick tock, like growth person. Uh, doesn’t know anything about business, but like will learn with their guidance. And yeah, I totally get that. Right. Right. Interesting. [UNKNOWN_SPEAKER]: Cool. [Blake Stewart]: I mean, that’s a, that’s sounds like a fun conversation regardless, but yeah. [Conference Room (Michael Houck) - Speaker 1]: Yeah. Uh, and then the other one just to keep you in the loop of sort of how I’m thinking about things. Um, I talked with a few people about, um, the sort of I arbiter idea that I wrote about on Saturday. I was specifically thinking about that from the lens of inbox management. Cause I was like, well, newsletter, if newsletters are gonna get aggregated out and like not shown to people, what does that do to sponsorships? What does that do to content? [Blake Stewart]: What does that do to open rates? Everything, right? [Conference Room (Michael Houck) - Speaker 1]: I was worried about it. And my old co-founder from Launch House is actually building one of these for inbox management right now, which is why it was kind of top of mind. But I talked to Adam Ryan from Workweek, the founder of Workweek, And I talked with Tyler Dank. And then I also talked with my old co-founder. And I think that like everyone sort of aligned that this idea of the arbiters is like kind of the next step makes sense. And I think, especially for inbox management, they’re all thinking about it through that lens. Adam is like scared out of his mind by it. He’s like, we don’t want Workweek doing any newsletters anymore. You know, it’s going to be fucked a year now, et cetera, et cetera. Tyler is more of the view that, well, right now people need to click into subject lines anyway. So what’s the difference between clicking into an AI summary than a subject line? Um, so he’s not worried about it. I think I pushed back on, on some of his points specifically around like if those inbox managers remove ads automatically, what does that do to the business is built on top of newsletters. So he hasn’t thought of that yet, but we’ll see. But ironically, my co-founder, my old co-founder was like the most reassuring one. He was like, um, he was like, yeah, like this is going to happen and open rates will probably be significantly impacted when it does. But mass adoption is probably five to 10 years away. [UNKNOWN_SPEAKER]: So you’re probably fine. Yeah. So yeah, that’s wild. Huh? [Conference Room (Michael Houck) - Speaker 1]: Yeah. I mean, it’s like, it’s funny because if we’re going to a world where all of our consumption is through these like personalized AI filters that know our preferences, then the really valuable companies of that stage of the internet will be the ones that enable those different arbiters. Each of the arbiters will be valuable, right? But there might be more competition. The ones that will build network effects will be the ones that help arbiters talk to each other in efficient surface for each other. That’s where the money is going to accrue in my opinion. [Blake Stewart]: Okay. Yeah. Shared audiences still. Yeah. That’s wild. I mean, you see, you already see it on LinkedIn and like, I was wondering if, if you’re thinking about that for ghostwriting social media content too, but what do you mean? Um, I was just complaining about LinkedIn just being like, like what percentage of the posts are actual, you know, human writing there to just like, hey, chat GPT, write me a post that, you know, makes me look good or something. Yeah. I don’t know. Yeah, that’s. Yeah. I don’t know, people are always saying that like emails out, newsletters are out, like they keep saying it’s on the decline and it’s always been that it’s always been still rising. [Conference Room (Michael Houck) - Speaker 1]: So yeah, I tend to agree with I think Tyler’s perspective, which is that it’s just a different format for people to find which emails they want to open in like a better way for them to do that rather than something that’s gonna dramatically tank the industry. But I do think it’s worth considering how we would present our emails in that scenario in order to get people to take the action that we want, which is either either reading the full issue or engaging with us through one of our services or engaging with our partners as well. So it’ll be an optimization game when it gets to it, but sounds like the timeline isn’t super close anyway. Yeah, it’s funny, it’s five to 10, I thought it’d be sooner. [Blake Stewart]: Yeah, me too, especially since he’s building one. Yeah, it’s a depressing day. [Conference Room (Michael Houck) - Speaker 1]: Yeah. It was like, uh, no results. He was like, uh, he’s like, we’re building this like notion and like figment and air table where it’s going to be like years of grind before we started to see like stuff. Yeah. Um, email is also a hard place to sort of get people to migrate to superhuman did really well. Cause they had that white glove on board. And also the experience is just so much better and they had a firm target customer and all that. Maybe his company, Micro, will do the same, but I don’t know. [UNKNOWN_SPEAKER]: Can’t bet on it. Yeah, micro.so is the website. [Blake Stewart]: Yeah, I wonder about generic spam rates too. I mean, growing newsletters. I’m sure Matthew’s got a more, a better take on all that, but What do you mean? Well, if everything is just like, I don’t know. I don’t know. Just growing newsletters, adding people to lists. I mean, you go to a landing page and then you get hit with a newsletter two seconds later. I wonder if there’s really no regulation on that. Yeah. [Conference Room (Michael Houck) - Speaker 1]: And honestly, even the regulations that do exist are either porous or untested or both. So there’s minimal case law about a lot of them, which leaves them in total gray area. And the ones that there is case law about, it’s because are exceptions that can be, you know, you can, you can use. So it’s like, you know, at the end of the day, the law is in a lot of ways, just like based in what people believe. And, you know, there’s, it’s not as firm as I think a lot of people think it is. Like people, people think it’s illegal to cold email someone. I’ve talked to people who are like, you can’t call email someone if they didn’t give you their email. That’s literally not true anywhere in the world. [Blake Stewart]: Yeah, yeah. If you checked your actual physical mailbox and all this junk that’s in there. [UNKNOWN_SPEAKER]: Yeah, seriously. Send you a letter. Yeah. [Conference Room (Michael Houck) - Speaker 1]: Okay, well look, let me know if HubSpot, if anything comes up. Otherwise, next week, let’s touch base on jamming on sponsor ideas and also next steps for the fundraising support. I know we only have a couple that maybe passed the bar, but maybe worth sending out something, maybe worth doing a call to action in the newsletter to get more submissions again. We can talk about that on Tuesday. [Blake Stewart]: Okay, yeah, sounds good. You had a couple more come in. I was gonna check out and then, yeah. [Conference Room (Michael Houck) - Speaker 1]: How’s the page going? With Selina, she’s still swamped with design requests? [Blake Stewart]: She’s still swamped, she said she’s aiming to get it done by tomorrow, but we’ll see, yeah. [Conference Room (Michael Houck) - Speaker 1]: Yeah, we’re setting up four new newsletters right now, and the team is sort of getting better about asking for design requests for social posts too, so she’s just probably been hit by a lot. But she’s pretty good about timing, if she tells you by tomorrow, then probably at the latest you’ll get it by Monday, so pretty good. Cool. Yeah. I’m not worried. [Blake Stewart]: I guess that’s another point for your design studio agency. I know. [Conference Room (Michael Houck) - Speaker 1]: And we, I would love to have her be part of it. She’s not the person who I think would, would front it. [Blake Stewart]: We need someone with like name recognition as a, as a like social media person, designer, you know? [Conference Room (Michael Houck) - Speaker 1]: Yeah. Yeah. Or someone who has like insane credibility. Like I got an Airbnb designer to build this company with me, you know, something like that. Um? [UNKNOWN_SPEAKER]: Yeah, I guess I mean. [Blake Stewart]: Yeah. That’s interesting. Which angle do you think more more effective? Of the engineering design performance and no, no, I just mean like like we’re setting these up the choice that we have to make. [Conference Room (Michael Houck) - Speaker 2]: Because obviously the model is I’m sort of the front man. I go out, I sell it to people. I help with account management, client happiness, all that stuff. And have the partner like Blake, like Blakey Mall, who sort of is in the weeds with the writers, editing their content or whatever the discipline is, and making sure that it meets our quality bar. So client internal, I don’t know anything about design, so I can’t be sort of that guy for it. Do we go with someone who is like well known and maybe will help with, you know, recognition and things like that. And maybe like younger designers or engineers, we want to work with them because they have credibility socially. Or do we go with somebody who has this like hyper credentials and sort of not a big public presence, but very, very legit. You know, it’s tough because you really aren’t going to be able to find both. Like, so. [Blake Stewart]: Yeah, I think, I mean, my thoughts were, like, going back to your audience, like, most of them are creating SaaS companies and not, like, super packaged goods or something, which, like, totally different design options there. Like, I need someone who could create a nice landing page that can convert, so not, like, a nice luxury product. So I think that’s one angle is, yeah, like how you said, like, Airbnb experience. I think another playoff of that would be, I keep going back to Brett from Design Joy or whatever. I wonder if you get someone like him to just say, hey, I’m Skelling. I’m gonna have my hands on these smaller projects, but it’s still my brand. I kind of run with his brand. From that point, it’s just like affiliate deals almost, and it’s not your ownership. [Conference Room (Michael Houck) - Speaker 2]: Yeah, I’d rather build something that’s independent. Who are like designers who post their stuff on social and have an audience or what have you. And again, it doesn’t have to be design either, just one example, but no, I don’t think we would do it like a deal like that. It would have to be like someone new who’s sort of starting something with us from scratch. [Blake Stewart]: I wonder if it could be a tool itself, like going back to like, the theme of cursor and Repl.it is blowing up right now. I wonder if it could be like a lot of those tools like Bubble did it really well of like, hey, you’re looking for a designer. We’ve got this marketplace of Bubble designers. And so I wonder if kind of tagging onto that and finding someone who’s the top cursor and prompt engineer And just going to them and saying, hey, like, you’ve already got a good thing going. We’ll send you like, let’s just, we’ll put a label on you. And kind of just building it around the tool and the tool’s growth itself. [UNKNOWN_SPEAKER]: I don’t know. [Blake Stewart]: I don’t know, I keep going back to design instead of the other ones still, but [Conference Room (Michael Houck) - Speaker 2]: Yeah, I think whatever sort of discipline we go with, like we’ll obviously want to brand it around sort of whatever the forward thinking, hyper-efficiency, AI angle is. For engineering, that would be like vibe coding. For design, it would be for design, but I’m sure there’s something similar we could do for design. For bookkeeping, it would be sort of your books on autopilot and therefore we can charge lower prices. With like senior level oversight or something. I’m not sure exactly, but I think that the big choice in my mind is who is that person, right? Is that person somebody who is sort of a known quantity, but maybe doesn’t have their own business? Or is it somebody who, I mean, Blake has his own business too. He just has a different business. He has like a landing page copy conversion, copywriting business, which is different than a ghost writing agency. So it doesn’t necessarily need to be I guess that but yeah, either somebody with like social credibility or somebody with like credentialism. What one of the two? [Blake Stewart]: Yeah, I think this case credentials. I mean, you’ve got the theoretically you’ve got the audience. You’ve got the social. That’s what you bring to the table. [UNKNOWN_SPEAKER]: Yeah, that’s true. [Conference Room (Michael Houck) - Speaker 2]: Yeah, I think at the end of the day, the most important thing probably is that which is just like will this person know how to manage the team and sort of keep the wheels running without causing because Blake’s done amazing at that. He’s just, you know, he makes sure the content is good quality. He manages the writers, he edits their stuff. He has his own relationships with all of them. And what’s that, what’s that workflow? [Blake Stewart]: So you, you talk to the clients, you kind of onboard them. What do you put them into? What project management? Is that linear or what? No, that’s not linear. [Conference Room (Michael Houck) - Speaker 2]: So we do most things through Slack. We’ll write up the content in Notion and then they have like a Notion little hub section that each client has access to individually. But basically there’s a board in there where the writer will write something, Blake will edit it, and they’ll have incorporated feedback from the client that they gave us via Slack before then too. Yeah, pretty lightweight. All I do is basically do the sales calls Yeah. And then if they have issues, you know, I’m the guy who’s sort of solving the problem and, um, doing the project management there. Okay. Um, I mean, yeah. [Blake Stewart]: Okay. That seems simple. Set up easy. Okay. Yeah. In that case, I think you just need credentials. You need someone who could crank out some work and it’s good. And yeah, I mean, it’s, it’s end of the day, it’s, it’s, I think you lean into your brand, the founding journey brand. Start up, they go to founding journey for all those different verticals. Yeah, all together. [Conference Room (Michael Houck) - Speaker 2]: I mean, that that’s the dream is we can offer every sort of catch all services that you could need to build a startup. And also we’ll have like a venture fund that you can get capital from us to if you really need our bar, you know, yeah. That’s that that’s where I see it going. The one thing I do the Display Devils advocate about the sort of person who does have their own personal brand too. And we’ve seen this with Blake, like the writers love to work with Blake. They want to learn from him. And so they’re willing to, you know, work hard and, you know, they’re not gonna, they’re just gonna work within our system really easily and sort of be accommodated there. And we can also get good writers at reasonable, reasonable rates. Interesting. Yeah. [Blake Stewart]: I think the counterpoint there is like, it’s not hard to grow a brand. Like if you are really skilled and like it just takes time, like you could find a skilled, whatever, whatever it is. And just, you know, give them a to do list for socials and say, Hey, just, you know, post your work here. You know, four times a week, they’re going to get a following. And then you’re going to have that same kind of situation where, you know, the writers are looking up to Blake. It’s going to be the same deal of like, hey, this person’s got, you know, 20000 followers because they look at how, you know, how to grow a social presence. And then it kind of all goes hand in hand. So that could also be the offer to them as well. It’s like you just find someone who’s decent at a skill. Say hey, like I’ve got the audience like I could send you leads. I’ve got this playbook that will get you like a social following like people that want to work for you and then like I will essentially build your agency for you. [Conference Room (Michael Houck) - Speaker 2]: That’s interesting, yeah, I think. Yeah, I think just finding someone and again we could probably get sort of a more attractive deal with that person too because they won’t have this sort of pull of their own. [Blake Stewart]: Yeah, they’re not going to want the student that like the counters like I can just do it myself. I don’t need you. [Conference Room (Michael Houck) - Speaker 2]: Right. 100 percent. [Conference Room (Michael Houck) - Speaker 1]: It’s kind of funny. [Blake Stewart]: There’s a comparison with just like, you know, trade labor and like not going to college and just learning a skill really well. And like we can probably find some like courses out there of like people teaching, you know, like the hundred days of no code. But like there’s probably courses out there of teaching people how to do one of these performance marketing jobs. We can find like a graduate, someone who’s like proven to be good, knows what they’re doing, and we could give them the next, I mean, if they’re already completing one course, they’re probably likely to complete another course, and we just, we give them that playbook of like, all right, good job, you know what you’re doing, we’ll help you get your first two customers, like here’s the brand for you, Underfounding Journey. [Conference Room (Michael Houck) - Speaker 2]: Let’s build your side brand as well. Interesting. Yeah, I think, We’d want like we need to make sure that they are legitimately high quality enough. Right. Yeah. [Blake Stewart]: Like I worry that those might be the people that we hire rather than the people. Right. You’d want the actual you’d want the teacher of the course and not the graduates. [Conference Room (Michael Houck) - Speaker 2]: And then the graduates become writers for the theater. OK. Yeah, probably. Probably. But that could be a good funnel to hire folks for the team anyway. [Blake Stewart]: Yeah. [Conference Room (Michael Houck) - Speaker 2]: So, yeah, food Good for thought. I think we’re running out of time here. I love it. [UNKNOWN_SPEAKER]: So much going on. So much to do. Yeah, man. [Conference Room (Michael Houck) - Speaker 2]: And I want to loop you into more of it too as we sort of, once HubSpot is sort of humming and we feel good about leads coming in and all that. Yeah. That’s definitely the next step and there’s definitely stuff to do. [Blake Stewart]: So, yeah. Okay, cool. Yeah, let me get on that and we’ll get going. [UNKNOWN_SPEAKER]: Cool. [Conference Room (Michael Houck) - Speaker 2]: Sounds good, man. Good to catch up. [Blake Stewart]: Yeah, you too.